{"id":28779,"date":"2022-09-28T14:24:28","date_gmt":"2022-09-28T14:24:28","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28779"},"modified":"2026-05-05T07:40:23","modified_gmt":"2026-05-05T07:40:23","slug":"sales-meeting","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/sales-meeting\/","title":{"rendered":"A Productive Sales Meeting in 30 Minutes? Here&#8217;s How!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We all know how easy it is for a sales meeting to go off the rails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is particularly why sales reps cringe at the announcement of another sales meeting, as it feels like an unnecessary time block.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, team members often don&#8217;t speak up in meetings or refuse to show up.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main challenge for a sales manager is to effectively plan and execute a sales meeting for it to be productive.&nbsp;<\/span><span style=\"font-weight: 400;\">Sales meetings are an intrinsic part of their job, as check-ins ensure that each sales rep is on the right path to achieving their targets.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These targets include acquiring new customers, generating <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">qualified leads<\/a>, increasing conversion rates, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we show how you can strategically plan and <strong>run a productive sales meeting that does not last more than 30 minutes<\/strong>.&nbsp;<\/span><\/p>\n<p>Let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#What_Is_a_Sales_Meeting\" >What Is a Sales Meeting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#6-Step_Guide_to_Conduct_an_Effective_Sales_Meeting\" >6-Step Guide to Conduct an Effective Sales Meeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#1_State_the_agenda_and_goals\" >#1. State the agenda and goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#2_Establish_meeting_norms_and_etiquette\" >#2. Establish meeting norms and etiquette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#3_Encourage_team_members_to_speak\" >#3. Encourage team members to speak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#4_Make_use_of_technology\" >#4. Make use of technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#5_Keep_everything_in_one_place\" >#5. Keep everything in one place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#6_Celebrate_your_teams_wins\" >#6. Celebrate your team\u2019s wins<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#5_Reasons_Your_Sales_Meetings_Are_Not_Productive_Yet\" >5 Reasons Your Sales Meetings Are Not Productive Yet<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#1_Lack_of_preparation\" >#1. Lack of preparation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#2_Lack_of_consistency\" >#2. Lack of consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#3_Absence_of_guidance_or_motivation\" >#3. Absence of guidance or motivation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#4_Discussing_unimportant_topics\" >#4. Discussing unimportant topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#5_Lack_of_participation\" >#5. Lack of participation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Sales_Meeting\"><\/span><span style=\"color: #339966;\"><b>What Is a Sales Meeting?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Typically, sales meetings are an internal check-in between sales leaders and reps.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">They involve sales leaders discussing current sales performance, competitor insights, and goals for the upcoming financial period.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales meetings do not include external stakeholders and are usually conducted to provide the sales team with the resources required to do their jobs well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending upon the agenda, sales meetings can be organized weekly, monthly, or quarterly.&nbsp;<\/span><\/p>\n<figure id=\"attachment_28781\" aria-describedby=\"caption-attachment-28781\" style=\"width: 934px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-28781\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.57.32-PM.png\" alt=\"\" width=\"934\" height=\"608\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.57.32-PM.png 934w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.57.32-PM-300x195.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.57.32-PM-768x500.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.57.32-PM-595xh.png 595w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><figcaption id=\"caption-attachment-28781\" class=\"wp-caption-text\"><em><a href=\"https:\/\/unsplash.com\/photos\/34GZCgaVksk\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">However, a lack of plan and repetition of previously discussed topics can result in pointless meetings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study has shown that <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/urgent-stop-running-sales-meetings-youll-get-better-mark-mcinnes\/\"><span style=\"font-weight: 400;\">almost two-thirds of sales reps<\/span><\/a><span style=\"font-weight: 400;\"> stated that meetings did not have a positive impact on their sales skills, despite 70% of managers claiming to host highly productive meetings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us look at other reasons why sales meetings may fail.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-champ\/\">Read also: The Sales CHAMP Framework and How It Can Help Your Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-Step_Guide_to_Conduct_an_Effective_Sales_Meeting\"><\/span><span style=\"color: #339966;\"><b>6-Step Guide to Conduct an Effective Sales Meeting<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot has been said about why sales meetings fail. But how to do it right?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a <strong>6-step guide <\/strong>for you to ensure that your sales team is getting the maximum result out of your sales meeting.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_State_the_agenda_and_goals\"><\/span><span style=\"color: #993300;\"><b>#1. State the agenda and goals<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28783\" aria-describedby=\"caption-attachment-28783\" style=\"width: 1124px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-21-at-12.00.13-AM.png\"><img decoding=\"async\" class=\"wp-image-28783 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-21-at-12.00.13-AM.png\" alt=\"\" width=\"1124\" height=\"630\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-21-at-12.00.13-AM.png 1124w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-21-at-12.00.13-AM-300x168.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-21-at-12.00.13-AM-1024x574.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-21-at-12.00.13-AM-768x430.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-21-at-12.00.13-AM-595xh.png 595w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/a><figcaption id=\"caption-attachment-28783\" class=\"wp-caption-text\"><em><a href=\"https:\/\/fellow.app\/blog\/meetings\/sales-meeting-agenda-topics-to-cover-with-your-team\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It starts with clearly defining the agenda of today\u2019s meeting.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the ideal way is to share the meeting\u2019s agenda with your team members even before the meeting starts.&nbsp;<\/span><span style=\"font-weight: 400;\">This way, they get the chance to prepare in advance and list out the questions to discuss.&nbsp;&nbsp;<\/span><\/p>\n<p><strong>Surprisingly, most of the time, you don\u2019t even need a meeting.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A simple email or a message on Slack can resolve the issue.&nbsp;<\/span><span style=\"font-weight: 400;\">So even before you call a meeting, ask yourself, \u201cDo I even need a meeting to resolve this particular issue?\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a one-on-one Zoom meeting with a sales rep can get things done, you don\u2019t need to call every salesperson for the meeting.&nbsp;<\/span><span style=\"font-weight: 400;\">If your agenda is specific to a particular goal or issue, invite only those who are directly involved with it.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Establish_meeting_norms_and_etiquette\"><\/span><span style=\"color: #993300;\"><b>#2. Establish meeting norms and etiquette<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To ensure that sales meetings are conducted in an orderly manner, the next step is to try and establish meeting norms from the start.&nbsp;<\/span><\/p>\n<p><strong>These norms can include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating a meeting schedule for a given time period<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Confirming the meeting start and end time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clearly defining the objectives for every meeting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On top of that, online meetings generally have a different set of etiquette than in-person meetings. For instance, asking everyone to stay mute except for the speaker, testing your audio and video before joining the meeting, and asking questions on the chat box instead of interrupting the person speaking.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial that your meeting expectations are clearly communicated so that the meeting can go as smoothly as possible.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from that, as a sales manager, try to foster an empathetic environment where team members are comfortable with providing feedback on their time.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-blitz\/\">Read also: Sales Blitz Definition, Example, and Strategy<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Encourage_team_members_to_speak\"><\/span><span style=\"color: #993300;\"><b>#3. Encourage team members to speak<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the major reasons why meetings are often perceived as a waste of time is the absence of discussion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the meeting only involves the manager speaking, it becomes a passive environment with no room for discussion.&nbsp;<\/span><span style=\"font-weight: 400;\">Consequently, salespersons begin to lose interest in meetings and stop participating in them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To execute a productive sales meeting, ensure that every team member has the opportunity to speak.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encourage them to share new ideas, brainstorm agendas, and ask any questions or address roadblocks. <\/span><span style=\"font-weight: 400;\">At the same time, you should be mindful of the time. No one likes meetings that extend for hours.&nbsp;<\/span><\/p>\n<p><strong>And for sales reps, time is money.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If they spend most of their work hours in meetings, they lose leads, <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">loyal customers<\/a>, and, ultimately, revenue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you ensure that your meetings start and end on time?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is best to create a schedule and assign time limits for meetings.&nbsp;<\/span><span style=\"font-weight: 400;\">But make sure that you give them enough time so that it doesn\u2019t discourage or stress them out.&nbsp;<\/span><span style=\"font-weight: 400;\">In case you anticipate that the meeting will extend beyond the allotted time, it is best to inform your team members beforehand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Make_use_of_technology\"><\/span><span style=\"color: #993300;\"><b>#4. Make use of technology<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Presentations are an inevitable part of most workplace meetings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While using technology definitely makes it easier to describe team performance, share insights, and display results, make sure you know how to use it.&nbsp;<\/span><\/p>\n<p>These include presentation tools, how to navigate between presentation slides, and any audio or visual aids. In more structured or regulated industries, teams may also rely on secure tools such as a <a href=\"https:\/\/aprioboardportal.com\/industries\/board-portal-for-banks\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">board portal for banks<\/a> to manage meeting materials and sensitive information efficiently.<\/p>\n<p><span style=\"font-weight: 400;\">Before the meeting starts, ensure that all applications and devices work smoothly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;There should not be any glitches, as it could lead to delays with the meeting, causing wastage of time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are unfamiliar with navigating a specific tool or software, request your team members or other concerned people for assistance.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\">Read also: 8 SMART Sales Goals for Business Growth [+ Case Study]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Keep_everything_in_one_place\"><\/span><span style=\"color: #993300;\"><b>#5. Keep everything in one place<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the midst of meeting deadlines and completing targets, it can be easy to lose track of what to discuss in sales meetings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why you should keep a record of your meetings in one place.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you keep a tab on what was discussed in previous meetings and what to discuss in upcoming sessions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.engagebay.com\/crm\/sales-crm\">sales tools like EngageBay<\/a>, you can even maintain the minutes of all your sales meeting for easy recordkeeping.&nbsp;<\/span><\/p>\n<p>Before ending the meeting, don\u2019t forget to <a href=\"https:\/\/meetgeek.ai\/blog\/7-tips-to-write-meeting-recap\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">summarize what was discussed<\/a>.<span style=\"font-weight: 400;\">There should always be an action plan so that your sales reps know how to move forward and what goals to achieve.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then, in the next meeting, you can discuss whether or not those goals were achieved.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Celebrate_your_teams_wins\"><\/span><span style=\"color: #993300;\"><b>#6. Celebrate your team\u2019s wins<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have discussed all your objectives and goals, always ensure to applaud your employees who met their targets.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the common goal should always be to aim higher, it is equally important to praise your team\u2019s accomplishments.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This encourages them to stay motivated and keep performing, knowing that their efforts will be recognized.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/sales-call\/\">Read also: 6 Ways To Make Practically Every Sales Call Close<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Reasons_Your_Sales_Meetings_Are_Not_Productive_Yet\"><\/span><span style=\"color: #339966;\"><b>5 Reasons Your Sales Meetings Are Not Productive Yet<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your sales meeting can feel like a drag where nothing ever gets achieved. But why?<\/p>\n<p>Here are five key reasons your sales meetings may not be up to the mark.<\/p>\n<figure id=\"attachment_28782\" aria-describedby=\"caption-attachment-28782\" style=\"width: 1126px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.58.50-PM.png\"><img decoding=\"async\" class=\"wp-image-28782 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.58.50-PM.png\" alt=\"\" width=\"1126\" height=\"682\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.58.50-PM.png 1126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.58.50-PM-300x182.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.58.50-PM-1024x620.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.58.50-PM-768x465.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-20-at-11.58.50-PM-595xh.png 595w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/a><figcaption id=\"caption-attachment-28782\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.zippia.com\/advice\/sales-statistics\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"1_Lack_of_preparation\"><\/span><span style=\"color: #993300;\"><b>#1. Lack of preparation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ineffective meetings are one of the most costly overheads within your organization in terms of both monetary and human costs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unpreparedness or a vague agenda will make your meetings look like a forced chore, which, i<\/span><span style=\"font-weight: 400;\">n turn, will leave your team members demotivated.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sales meeting without an agenda or goal only ends up wasting company resources as people tend to discuss irrelevant topics.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This affects their productivity and performance as well.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lack_of_consistency\"><\/span><span style=\"color: #993300;\"><b>#2. Lack of consistency<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Either a sales manager sets up a lot of meetings, or they frequently keep canceling one.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the former wastes a lot of time for your employees, the latter disrupts the usual schedule of your sales reps.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, it sends a signal that you, as a manager, are disinterested or uninvolved with your team.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, it can hamper team productivity if the manager is unavailable to address concerns or provide members with the resources required to achieve results.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/close-the-deal\/\">Read also: 6 Ways To Close The Deal With Less Persistence And More Influence<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Absence_of_guidance_or_motivation\"><\/span><span style=\"color: #993300;\"><b>#3. Absence of guidance or motivation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Without realization, sales managers often just highlight their team&#8217;s mistakes or weaknesses in an attempt to resolve them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it can ultimately demotivate your sales reps if not done correctly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick is to assess your team\u2019s efforts, discuss their performance, and find solutions to solve them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if your sales meeting only includes finding problems with team members, it might even lead to some of your salespeople resigning.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Discussing_unimportant_topics\"><\/span><span style=\"color: #993300;\"><b>#4. Discussing unimportant topics<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you don\u2019t have a plan, any sales meeting becomes pointless.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discussing things such as leaves, conveyance costs, and other non-sales-related topics is tempting.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you choose to ignore hiccups faced by your teammates and other pressing issues, the sales meeting becomes a failure.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a consequence, neither you nor your team is able to gain anything substantive from the meetings, resulting in a waste of time and effort.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/agile-meetings\/\">Read also: Agile Meetings Uncovered: Are They Really Effective?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Lack_of_participation\"><\/span><span style=\"color: #993300;\"><b>#5. Lack of participation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be it a sales meeting or any other meeting, discussions are a must.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They help exchange ideas, provide different perspectives, and resolve problems collectively.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though a manager\u2019s role is to drive the meeting agenda, if you are the only one speaking, it will cause other people to lose interest.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/sales-playbook\/\">Read also: 10 Things to Ensure Your Sales Playbook is Crazy Good<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales meetings are a crucial part of any sales manager\u2019s job description.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be short and crisp while guiding the team to achieve their targets.&nbsp;<\/span><span style=\"font-weight: 400;\">They should ensure that all sales reps know their roles and responsibilities and how to meet their goals more efficiently.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, you can even use sales CRM to assign tasks and keep track of every individual\u2019s performance.&nbsp;<\/span><span style=\"font-weight: 400;\">It gives you a holistic view of how your department is performing, what the roadblocks are, and how you can address them in your next meetings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you have a well-defined agenda on your plate, a sales meeting can push your team members to perform better and keep them motivated.<\/span><\/p>\n<p>Need a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a> that streamlines your sales processes and helps your reps close deals faster? Try <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> &#8212; it&#8217;s absolutely free \ud83d\ude42<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We all know how easy it is for a sales meeting to go off the rails.&nbsp; 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