{"id":28872,"date":"2022-11-02T14:04:13","date_gmt":"2022-11-02T14:04:13","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28872"},"modified":"2025-04-28T13:08:56","modified_gmt":"2025-04-28T13:08:56","slug":"targeted-advertising-messages","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/","title":{"rendered":"Targeted Advertising Messages And How They Work"},"content":{"rendered":"<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"8ca2l-0-0\">\n<div data-offset-key=\"8ca2l-0-0\">\n<p>Target audiences are groups of people whose interests and characteristics (attributes) align with what you&#8217;re selling. They can be handpicked in a way that the advertiser can deliver customized messages to the target group.<\/p>\n<p>With targeted advertising messages, the goal is to have enhanced visibility, generate more leads per ad spend, and close a higher number of deals.<\/p>\n<p>Let&#8217;s see how that works.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#What_Are_Targeted_Advertising_Messages\" >What Are Targeted Advertising Messages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#What_Are_The_Benefits_of_Targeted_Advertising_Messages\" >What Are The Benefits of Targeted Advertising Messages?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Reduced_Time_to_Convert_Leads_to_Sales\" >Reduced Time to Convert Leads to Sales&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#More_Impact\" >More Impact&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#More_Effective\" >More Effective&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Right_Way_at_the_Right_Time\" >Right Way at the Right Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Easy_to_Find\" >Easy to Find&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Categories_of_Targeted_Advertising\" >Categories of Targeted Advertising&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Contextual\" >Contextual<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Behavioral\" >Behavioral&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Geotargeting\" >Geotargeting&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Social_Media_Targeting\" >Social Media Targeting<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Targeted_Advertising_Messages\"><\/span><span style=\"color: #339966;\"><strong>What Are Targeted Advertising Messages?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"8ca2l-0-0\">\n<div data-offset-key=\"8ca2l-0-0\">\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"62vpm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"62vpm-0-0\">\n<p>Targeted advertising messages are your brand&#8217;s messages that are tailored to your target group of potential customers. They differ from regular advertising messages in that common ads have a mass appeal, where the messaging can speak to everybody in general.<\/p>\n<p>But coming up with something that will appeal to the target audience requires some creativity.<\/p>\n<p>Targeted advertising messages are written to inform and educate readers about a product or service. They often include industry research to make verifiable claims.<\/p>\n<p>Your targeted messaging can reach your target audience through several types of online advertisements. These include:<\/p>\n<ul>\n<li>Display ads<\/li>\n<li>Social media ads<\/li>\n<li>Mobile ads<\/li>\n<\/ul>\n<p>A display ad is usually a banner or a text message at the top or bottom of the screen. <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">Social media ads<\/a> can be found on social media platforms, usually in your feed on popular apps like Facebook, Twitter, Pinterest, and Instagram.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/advocacy-advertising\/\">Read also: Everything You Need to Know About Advocacy Advertising<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_The_Benefits_of_Targeted_Advertising_Messages\"><\/span><strong><span style=\"color: #339966;\" data-contrast=\"none\">What Are The Benefits of Targeted Advertising Messages?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_28875\" aria-describedby=\"caption-attachment-28875\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/targeted-advertising.jpeg\"><img decoding=\"async\" class=\"wp-image-28875 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/targeted-advertising.jpeg\" alt=\"\" width=\"500\" height=\"375\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/targeted-advertising.jpeg 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/targeted-advertising-300x225.jpeg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-28875\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.ereach.net\/wp-content\/uploads\/2016\/04\/targeted-advertising.jpg\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Targeted advertising also is about connecting with an individual or a group of individuals in a select manner.<\/p>\n<p>The goal of targeting is to reach a specific demographic or <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segment<\/a>. This may be done through demographics (age, gender, and behaviors), interests, and so on, but the more important thing is to tailor your messaging for the selected audience.<\/p>\n<p>Let&#8217;s see how that helps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reduced_Time_to_Convert_Leads_to_Sales\"><\/span><span style=\"color: #993300;\"><strong>Reduced Time to Convert Leads to Sales&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With targeted advertising messages, you can quickly increase response rates. You can also reduce the cost per acquisition (CPA).<\/p>\n<p>This will help increase conversions and maximize your ROI. To do that, you must identify your potential customers smartly, because if your ads are reaching people who have no interest in buying your product or the ability to buy it, you&#8217;re wasting money on the ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_Impact\"><\/span><span style=\"color: #993300;\"><strong>More Impact&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Compared to non-targeted ads, targeted ads are more likely to be viewed by consumers. These can then generate <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tools\/\">high conversion rates<\/a>.<\/p>\n<p>If the ad messaging is not targeted well, you may get a lot of impressions, but very few clicks or even views (if they are video ads).<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/\">Read also: How Your Business Can Grow Sales Using Persuasive Advertising<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_Effective\"><\/span><span style=\"color: #993300;\"><strong>More Effective&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These messages are more effective because they are relevant to the recipient&#8217;s interests. They&#8217;re based on behavioral data rather than general browsing behavior.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Right_Way_at_the_Right_Time\"><\/span><span style=\"color: #993300;\"><strong>Right Way at the Right Time<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Targeted advertising messages can provide a great benefit to businesses. This is achieved by making it easier for customers to find exactly what they need and want.<\/p>\n<p>Advanced targeting tools can be used to tailor the message. This enables the right message to reach the right person in the right way at the right time.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy_to_Find\"><\/span><span style=\"color: #993300;\"><strong>Easy to Find&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Targeted advertising messages are the best way to reach customers. This can be done by targeting the information they need.<\/p>\n<p>You can give customers a simple way to find your business. Do this by using targeted advertising messages.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/\">Read also: 10 Epic Banner Ad Examples: Stupendously Creative!<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Categories_of_Targeted_Advertising\"><\/span><span style=\"color: #339966;\"><strong>Categories of Targeted Advertising&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, let&#8217;s look at the key categories in targeted advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contextual\"><\/span><span style=\"color: #993300;\"><strong>Contextual<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Contextual advertising messages align with the content that the consumer is already seeing when they&#8217;d come across the ad.<\/p>\n<p>For obvious reasons, this helps in improving open, clickthrough, and conversion rates.<\/p>\n<figure id=\"attachment_28876\" aria-describedby=\"caption-attachment-28876\" style=\"width: 980px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/The-Ultimate-Guide-for-Contextual-Marketing-980x551-1.jpeg\"><img decoding=\"async\" class=\"wp-image-28876 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/The-Ultimate-Guide-for-Contextual-Marketing-980x551-1.jpeg\" alt=\"content is king\" width=\"980\" height=\"551\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/The-Ultimate-Guide-for-Contextual-Marketing-980x551-1.jpeg 980w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/The-Ultimate-Guide-for-Contextual-Marketing-980x551-1-300x169.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/The-Ultimate-Guide-for-Contextual-Marketing-980x551-1-768x432.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/The-Ultimate-Guide-for-Contextual-Marketing-980x551-1-595xh.jpeg 595w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><figcaption id=\"caption-attachment-28876\" class=\"wp-caption-text\">&nbsp;<\/figcaption><\/figure>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"2vld7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2vld7-0-0\">\n<p>Context is a crucial factor in determining which ads are most relevant to someone. It is another way to personalize the ad experience.<\/p>\n<p>For example, an ad for a meal kit or cooking app is less useful at midnight. Because most people have already eaten their fill.<\/p>\n<p>Compared to midday, when they start to think about what they\u2019ll have for dinner. For food delivery apps, four o\u2019clock in the afternoon is the golden hour.<\/p>\n<p>Ads that take one less thing off the plate and simplify dinner are incredibly appealing, especially as workers start counting down to leave for the day.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-advertising\/\">Read also: Innovate or Stagnate: Bold eCommerce Advertising Strategies for Growth<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Behavioral\"><\/span><span style=\"color: #3366ff;\"><strong>Behavioral&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The principle of targeted advertising is using in-market information. This is used to define individuals that have a strong need and desire for a specific product or service.<\/p>\n<p>Behavioral types of targeted advertising messages target people based on their past behaviors. Examples of consumer behavior can be reflected by:<\/p>\n<ul>\n<li>The media they consume<\/li>\n<li>A website\u2019s \u201cinterests\u201d section<\/li>\n<li>Search results and search keywords<\/li>\n<li>Email preferences<\/li>\n<\/ul>\n<p>An example of behavioral targeting would be if a consumer repeatedly visited a web page to write reviews of thermometers for home use.<\/p>\n<p>This buyer could be looking for more thermometers, and is likely to click on your ad if it&#8217;s about thermometers.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/display-ad-examples\/\">Read also: 10 Remarkable Display Ad Examples and Why They Work<\/a><\/p>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Geotargeting\"><\/span><span style=\"color: #3366ff;\"><strong>Geotargeting&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Geotargeting is a targeted marketing program that targets an audience based on their location. There are many types of geotargeting done today.<\/p>\n<p>Geotargeting is the process of selecting a particular set of users and domains to target in the advertisement based on their location.<\/p>\n<p>This is done through variable data, which means accurate and detailed information about customers is used to determine the location data and make the targeted ads specific to the area in which they are delivered.<\/p>\n<figure id=\"attachment_28878\" aria-describedby=\"caption-attachment-28878\" style=\"width: 726px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/geolocation.png\"><img decoding=\"async\" class=\"wp-image-28878 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/geolocation.png\" alt=\"\" width=\"726\" height=\"431\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/geolocation.png 726w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/geolocation-300x178.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/geolocation-595xh.png 595w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/a><figcaption id=\"caption-attachment-28878\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.geo-tracking.net\/wp-content\/uploads\/2018\/10\/geolocation.png\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">Geotargeting can be done based on IP address, location, or country. It can be further targeted based on gender, age, interests, browsing history, <a href=\"https:\/\/www.engagebay.com\/blog\/emojis-social-media-marketing\/\">social media<\/a>, and much more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/local-advertising-ideas\/\">Read also: Top Local Advertising Ideas to Elevate Your Marketing<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Social_Media_Targeting\"><\/span><span style=\"color: #3366ff;\"><strong>Social Media Targeting<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_28879\" aria-describedby=\"caption-attachment-28879\" style=\"width: 1311px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/144209.jpeg\"><img decoding=\"async\" class=\"wp-image-28879 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/144209.jpeg\" alt=\"\" width=\"1311\" height=\"737\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/144209.jpeg 1311w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/144209-300x169.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/144209-1024x576.jpeg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/144209-768x432.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/144209-595xh.jpeg 595w\" sizes=\"(max-width: 1311px) 100vw, 1311px\" \/><\/a><figcaption id=\"caption-attachment-28879\" class=\"wp-caption-text\"><em><a href=\"https:\/\/dash.mediaupdate.co.za\/story\/image\/144209\/144209.jpg?v=637993433283795764\">Source<\/a><\/em><span style=\"font-size: 1.5em; font-weight: bold;\" data-contrast=\"none\">&nbsp; &nbsp; &nbsp; &nbsp;<\/span><span style=\"font-size: 1.5em; font-weight: bold;\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/figcaption><\/figure>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"8ca2l-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8ca2l-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"8ca2l-0-0\">Social media targeting is the art of connecting with people based on the content they consume<\/span><\/span><span data-offset-key=\"8ca2l-1-0\">. This data <\/span><span class=\"passivevoice\"><span data-offset-key=\"8ca2l-2-0\">is retrieved<\/span><\/span><span data-offset-key=\"8ca2l-3-0\"> from social networks. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"64qu9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"64qu9-0-0\">&nbsp;<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"aa8df-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"aa8df-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"aa8df-0-0\">Targeted social media advertising is such that your ad <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"aa8df-1-0\">is placed<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"aa8df-2-0\"> in only certain people\u2019s newsfeeds<\/span><\/span><span data-offset-key=\"aa8df-3-0\">. These are the people you want to reach. The more accurate this targeting becomes, the more likely you are to land an ad. And this is right in front of exactly the right people. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"7ld73-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7ld73-0-0\">&nbsp;<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"bnrjo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bnrjo-0-0\"><span data-offset-key=\"bnrjo-0-0\">If you wanted a different ad to appear on Facebook for people who live in the Kansas City area, you could use location targeting. Or, to target users&#8217; interests and location, you could choose from categories like:<\/span><\/div>\n<div data-offset-key=\"bnrjo-0-0\">&nbsp;<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"3gea5-0-0\">\n<ul>\n<li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3gea5-0-0\"><span data-offset-key=\"3gea5-0-0\">Culture<\/span><\/li>\n<li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3gea5-0-0\">Lifestyle (such as &#8216;arts&#8217;, &#8216;<span data-offset-key=\"7m6vr-1-0\">eco-friendly<\/span><span style=\"font-size: 16px;\" data-offset-key=\"7m6vr-2-0\">&#8216;, <\/span>or &#8216;green&#8217;)<\/li>\n<\/ul>\n<\/div>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-advertising\/\">Read also: Email Advertising on a Budget: Achieve Your Marketing Goals Affordably<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">For a successful <a href=\"https:\/\/www.engagebay.com\/blog\/modern-marketing-tips-netflix\/\">marketing strategy<\/a>, you need to make sure that you are targeting prospective customers with an interest in your product or service.<\/span><\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"e762n\" data-offset-key=\"4v3td-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4v3td-0-0\">\n<p>You can do this by using targeted advertising messages.<\/p>\n<p>Targeting can also be done based on location, and in some cases, that helps a lot (especially when physical services are offered, like automotive repairs, or IT maintenance on-site).<\/p>\n<p>Let us know what targeted advertising messages you liked best and we&#8217;ll feature a blog post on that.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Target audiences are groups of people whose interests and characteristics (attributes) align with what you&#8217;re selling. 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