{"id":2929,"date":"2019-05-23T06:47:53","date_gmt":"2019-05-23T06:47:53","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=2929"},"modified":"2025-12-29T09:13:15","modified_gmt":"2025-12-29T09:13:15","slug":"email-marketing-tips-bloggers","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/","title":{"rendered":"20 Smart Email Marketing Tips Bloggers Should Know"},"content":{"rendered":"<p>As a blogger, you have a natural gift for the written word. You know how to entertain, educate, and inform your readers on a variety of topics.<\/p>\n<p>That ability to eloquently express thoughts is much sought-after in an age where the human element is part of what makes companies stand out.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p>Have you ever thought of using your skills outside of the standard blogging format? We\u2019re talking about <strong>email marketing for bloggers<\/strong>, of course.<\/p>\n<p>From the first word of the headline to the sendoff signature, the content of an email must be perfect. It has to draw in the reader in and keep them reading through to the end.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#Why_Should_Bloggers_Care_about_Email_Marketing\" >Why Should Bloggers Care about Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#How_EngageBay_Can_Help_Marketers\" >How EngageBay Can Help Marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#20_Smart_Email_Marketing_Tips_Bloggers_Should_Know\" >20 Smart Email Marketing Tips Bloggers Should Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#1_Repurpose_Your_Old_Content\" >1. Repurpose Your Old Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#2_Autoresponders_Are_Your_Friend\" >2. Autoresponders Are Your Friend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#3_Offer_Content_Upgrades_Behind_Gates\" >3. Offer Content Upgrades Behind Gates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#4_Content_Curation_Adds_Value_to_Emails\" >4. Content Curation Adds Value to Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#5_Use_Software_for_the_Best_Email_Marketing_for_Bloggers\" >5. Use Software for the Best Email Marketing for Bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#6_Dont_Ignore_Automation\" >6. Don\u2019t Ignore Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#7_Become_a_Reliable_Email_Sender\" >7. Become a Reliable Email Sender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#8_Make_Sure_Your_Emails_Are_Optimized_for_Mobile\" >8. Make Sure Your Emails Are Optimized for Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#9_Dont_Ignore_Your_Subject_Line\" >9. Don\u2019t Ignore Your Subject Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#10_Video_Is_a_Great_Element_to_Add_to_Your_Emails\" >10. Video Is a Great Element to Add to Your Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#11_Promotion_Is_Key\" >11. Promotion Is Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#12_Show_off_Your_Guest_Posts\" >12. Show off Your Guest Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#13_Dont_Be_Afraid_to_Add_Links_in_the_Email_Body\" >13. Don\u2019t Be Afraid to Add Links in the Email Body<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#14_Master_the_CTA\" >14. Master the CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#15_Get_Conversational\" >15. Get Conversational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#16_Check_Your_From_Field\" >16. Check Your From Field<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#17_Give_Stuff_Away\" >17. Give Stuff Away<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#18_Write_Creatively\" >18. Write Creatively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#19_Implement_RSS_Feeds\" >19. Implement RSS Feeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#20_AB_Test\" >20. A\/B Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips-bloggers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_Bloggers_Care_about_Email_Marketing\"><\/span>Why Should Bloggers Care about Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That\u2019s great and all, but why should <strong>bloggers<\/strong> care about email marketing at all?<\/p>\n<p>Only for countless reasons. Integrating your content into <strong>email marketing<\/strong> can provide your readers with many benefits.<\/p>\n<p>You can educate them about any topic you\u2019ve written about extensively.<\/p>\n<p>By inserting links to your content in your emails, you can also drive traffic to your website.<\/p>\n<p>You might also use <strong>email marketing<\/strong> to improve your relationships with your customers.<\/p>\n<p>When you offer content and resources in exchange for sign-ups, you present a targeted offer they can\u2019t resist.<\/p>\n<p>Keeping up with that targeted, tailored content will keep your customers on the hook.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_EngageBay_Can_Help_Marketers\"><\/span>How EngageBay Can Help Marketers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re looking for an inexpensive marketing solution for professional bloggers, you\u2019ve come to the right place.<\/p>\n<p>Here at EngageBay, our <a href=\"https:\/\/www.engagebay.com\/products\/marketing\">integrative marketing<\/a> will help you meet all your goals.<\/p>\n<p>We provide marketing automation, email broadcasting, rich <a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\">email templates<\/a>, landing page builders, lead capture forms, and so much more.<\/p>\n<p>Now you can reach your broadest audience yet.<\/p>\n<div class=\"content-box-blue\">\n<h2><span class=\"ez-toc-section\" id=\"20_Smart_Email_Marketing_Tips_Bloggers_Should_Know\"><\/span>20 Smart Email Marketing Tips Bloggers Should Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>1. Repurpose Your Old Content<\/li>\n<li>2. Autoresponders Are Your Friend<\/li>\n<li>3. Offer Content Upgrades Behind Gates<\/li>\n<li>4. Content Curation Adds Value to Emails<\/li>\n<li>5. Use Software for the Best Email Marketing for Bloggers<\/li>\n<li>6. Don\u2019t Ignore Automation<\/li>\n<li>7. Become a Reliable Email Sender<\/li>\n<li>8. Make Sure Your Emails Are Optimized for Mobile<\/li>\n<li>9. Don\u2019t Ignore Your Subject Line<\/li>\n<li>10. Video Is a Great Element to Add to Your Emails<\/li>\n<li>11. Promotion Is Key<\/li>\n<li>12. Show off Your Guest Posts<\/li>\n<li>13. Don\u2019t Be Afraid to Add Links in the Email Body<\/li>\n<li>14. Master the CTA<\/li>\n<li>15. Get Conversational<\/li>\n<li>16. Check Your From Field<\/li>\n<li>17. Give Stuff Away<\/li>\n<li>18. Write Creatively<\/li>\n<li>19. Implement RSS Feeds<\/li>\n<li>20. A\/B Test<\/li>\n<\/ul>\n<\/div>\n<p>For the <strong>best email marketing for bloggers<\/strong>, we\u2019ve compiled these 20 handy tips.<\/p>\n<p>Whether you want to learn about <strong><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing services for bloggers<\/a><\/strong> or how to sharpen your email-writing skills, this list is for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Repurpose_Your_Old_Content\"><\/span>1. Repurpose Your Old Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you have a post you wrote that went viral?<\/p>\n<p>It may have appeared on your own blog or maybe on a client\u2019s blog.<\/p>\n<p>Either way, it amassed tons of views, shares, and comments.<\/p>\n<p>You can also make a digital brochure from your most favorite posts and include it in your newsletter.<\/p>\n<p>If you want to capture the magic in a bottle, so to speak, then try repurposing your old content.<\/p>\n<p>You can then center your upcoming email newsletter around the article.<\/p>\n<p>There are several reasons to repurpose your high-performing content.<\/p>\n<p>The first is it can fill in any gaps in your editorial calendar. As any writer knows, gaps happen.<\/p>\n<p>Maybe you\u2019re sick or busy with other projects. Sometimes you get struck with a good, old-fashioned case of writer\u2019s block.<\/p>\n<p>Repurposed content buys you an extra week or two.<\/p>\n<p>You can also reintroduce great content with a repurposed article.<\/p>\n<p>Think of all the movies that are being remade today.<\/p>\n<p>What\u2019s the point of doing it?<\/p>\n<p>These remakes get a new audience introduced to an old classic. Your repurposed content does the same thing.<\/p>\n<p>Finally, according to <a href=\"https:\/\/optinmonster.com\/40-ways-to-repurpose-blog-content\/\">OptinMonster<\/a>, it\u2019s possible to boost organic search engine traffic and site traffic with repurposed content.<\/p>\n<p>Whether it\u2019s a short post you want longer or a list post with new examples, get to work repurposing some of your own content.<\/p>\n<p>PS: We repurposed this post!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Autoresponders_Are_Your_Friend\"><\/span>2. Autoresponders Are Your Friend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another great <strong>blogger email marketing tip<\/strong> is to use autoresponders. Specifically, we recommend creating a<a href=\"https:\/\/www.engagebay.com\/marketing\/autoresponder-emails\"> series of email autoresponder<\/a> for your audience.<\/p>\n<p>These may be sent out weekly or biweekly, and they contain all your content tied up in a nice, neat little bow.<\/p>\n<p>If you have an offer with multiple pieces of content within, autoresponders are also handy. Check out what we mean below.<\/p>\n<p>By presenting your content like this, you give people a reason to subscribe.<\/p>\n<p>If you\u2019re giving away all your best content on social media or on your blog, then there\u2019s no incentive for a reader to sign up to your email newsletter.<\/p>\n<p>Speaking of just giving away your best content\u2026<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/blog-vs-vlog\/\">Blog vs Vlog: Which is Better for Small Business Marketing?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Offer_Content_Upgrades_Behind_Gates\"><\/span>3. Offer Content Upgrades Behind Gates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you haven\u2019t used content upgrades yet, your whole world is about to change.<\/p>\n<p>When it comes to <strong>email marketing for bloggers<\/strong>, this is one of the most valuable tips to have in your arsenal. <strong>&nbsp;<\/strong><\/p>\n<p>According to Brian Dean of <a href=\"https:\/\/backlinko.com\/increase-conversions\">Backlinko<\/a>, when he began implementing content upgrades, his conversion rate spiked by 785 percent.<\/p>\n<p>The best part about content upgrades is they\u2019re so versatile.<\/p>\n<p>They can include just about any content as long as it has some value.<\/p>\n<p>Perhaps it\u2019s a resources list, a short course, several chapters of an eBook, or a previously unpublished case study.<\/p>\n<p>You\u2019re not giving away this content for free.<\/p>\n<p>Well, technically you are, but there is some exchange happening. To get the content, your reader has to input their email address. That\u2019s it.<\/p>\n<p>The reader is happy because they get high-value content. You\u2019re happy because your email subscriber list continues to grow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Content_Curation_Adds_Value_to_Emails\"><\/span>4. Content Curation Adds Value to Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s another handy tip for those busy weeks or the times you\u2019re suffering from writer\u2019s block: send out an email newsletter with curated content.<\/p>\n<p>This is not your own content, per se, but rather insights and news from around the Internet that appeal to your customer base.<\/p>\n<p>To choose which content would be ideal for curating, follow these guidelines:<\/p>\n<ul>\n<li>Newer is better. It doesn\u2019t have to be breaking news, although that\u2019s best.<\/li>\n<li>The content you share should be in line with your industry or niche.<\/li>\n<li>Anything you share should provide value. The content should inform, educate, or entertain your readers.<\/li>\n<\/ul>\n<p>If you decide you want to curate content for an upcoming newsletter, we recommend you plan ahead.<\/p>\n<p>Parse through the latest industry news coming down the pipeline.<\/p>\n<p>Bookmark or otherwise set aside the most valuable content.<\/p>\n<p>You\u2019re not just sending your readers a giant list of links. You should also share your own thoughts and opinions about the news of your industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_Software_for_the_Best_Email_Marketing_for_Bloggers\"><\/span>5. Use Software for the Best Email Marketing for Bloggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Managing contacts, drafting emails, tracking open and click-through rates\u2026there\u2019s a lot to do in the realm of email marketing. To make your job and your life easier, use email marketing software.<\/p>\n<p>Once again, we recommend our own software here at <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>. Our email marketing software includes drag and drop email newsletter designing (with rich HTML formatting and countless email templates to choose from), contacts management, audience segmentation, and results tracking.<\/p>\n<p>Another piece of email marketing software that is blogger-friendly is <a href=\"https:\/\/www.drip.com\/\">Drip<\/a>. Although more expensive than EngageBay, you can send one-off emails, create email campaigns, manage multi-channel marketing, use automation, and design emails via Drip\u2019s email builder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Dont_Ignore_Automation\"><\/span>6. Don\u2019t Ignore Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Above, we mentioned EngageBay and Drip as two awesome pieces of software for bloggers looking to improve their email marketing. Both platforms have automation services, and yes, you should use them.<\/p>\n<p>As a writer, you specialize in the human element. You may be scared of giving up control to automated software because you think that human element will be erased, but it won\u2019t be. Trust us. You can still personalize and customize emails your way, but the email automation software sets everything up for you. It also sends emails so you can take a much-needed computer break.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Become_a_Reliable_Email_Sender\"><\/span>7. Become a Reliable Email Sender<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a tree falls in the woods and no one is around, does it make it a sound?<\/p>\n<p>You could write the most captivating and engaging emails on the Internet, but if no one is reading them, then it doesn\u2019t matter. You\u2019re not making a sound, either.<\/p>\n<p>There have been countless studies and articles done on the best days and times to send out emails. The truth is, there is no one specific time that will deliver consistently awesome results each time.<\/p>\n<p>That said, according to the most recent data on <a href=\"https:\/\/optinmonster.com\/the-best-time-to-send-emails-heres-what-studies-show\/\">OptinMonster<\/a>, earlier in the day is better. Take a look at these charts to see what we mean.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2933 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-open-rates.png\" alt=\"average email open rates\" width=\"589\" height=\"324\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-open-rates.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-open-rates-300x165.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>Before lunchtime seems to be a popular time to open emails. This makes sense. Most people are over the morning slump and they\u2019re killing time until lunch. Throughout the afternoon, the engagement rate steadily drops off as work ends and a person\u2019s personal time begins.<\/p>\n<p>As for the best day to send emails, that\u2019s a little more concrete. Studies OptinMonster shared agreed that Tuesday or Thursday is your day.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2934 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/distribution-of-subscribers.png\" alt=\"distribution of subscribers\" width=\"589\" height=\"389\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/distribution-of-subscribers.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/distribution-of-subscribers-300x198.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2935 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-7-days.png\" alt=\"Email 7 days\" width=\"589\" height=\"682\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-7-days.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-7-days-259x300.png 259w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>Do with this data what you will. No matter which day and time you decide to send your emails, be consistent. This way, your readers always know when to expect your latest installment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Make_Sure_Your_Emails_Are_Optimized_for_Mobile\"><\/span>8. Make Sure Your Emails Are Optimized for Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019re a writer, not a graphic designer, we know. Still, you can\u2019t let mobile optimization slip between the cracks. A <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/04\/7-stats-that-will-make-you-rethink-mobile-email\/\">Campaign Monitor<\/a> article from late last year found that failing to optimize your site can seriously hurt you.<\/p>\n<p>How? It\u2019s no secret that mobile Internet use is at an all-time high. Campaign Monitor says that, compared to desktop use, there was a thrice higher rate of email use on mobile devices. If your site isn\u2019t optimized, then most people (52 percent) will not purchase anything you sell.<\/p>\n<p>Well, that is, if it ever even gets to that point. Most email users in the study said they\u2019d get rid of an email almost immediately (less than three seconds) if they saw it wasn\u2019t optimized for mobile use.<\/p>\n<p>This is the same thing as sending your emails at 6 a.m. on a Saturday. If your content is great but your methods aren\u2019t, you won\u2019t reach your max audience.<\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Skyrocket your email list growth with the best opt-in strategies \u2013 explore our comprehensive guide now! \ud83c\udf1f&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Skyrocket your email list growth with the<a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\"> best opt-in strategies<\/a> \u2013 explore our comprehensive guide now!<\/em> \ud83c\udf1f<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Dont_Ignore_Your_Subject_Line\"><\/span>9. Don\u2019t Ignore Your Subject Line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019d say that, above all else, your subject line is the most important part of your email.<\/p>\n<p>Don\u2019t believe us? <a href=\"https:\/\/blog.hubspot.com\/sales\/subject-line-stats-open-rates-slideshare\">HubSpot<\/a> has some stats to back up this assertion:<\/p>\n<ul>\n<li>The subject line is enough to convince 35 percent of people to click an email.<\/li>\n<li>Emojis are welcome in email subject lines nowadays. Those companies that used them experienced a boosted open rate of 56 percent.<\/li>\n<li>Between 2015 and 2016, emojis popped up in emails at a rate of 775 percent.<\/li>\n<\/ul>\n<p>Maybe your company is the type that loves a good emoji or you\u2019d rather add a person\u2019s first name to the email headline (this is effective, too). Just pay attention to your subject line, as it\u2019s one of the best means of getting your emails opened.<\/p>\n<p>Oh, and don\u2019t get lazy just because you have email subscribers. You\u2019re always competing for attention. Your customer, on average, receives more than 120 messages daily. Why should they open yours? It all starts with a good subject line.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Video_Is_a_Great_Element_to_Add_to_Your_Emails\"><\/span>10. Video Is a Great Element to Add to Your Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to video marketing resource <a href=\"https:\/\/animoto.com\/blog\/business\/stats-video-in-email\/\">Animoto<\/a>, including videos in your email can cut down on subscription drops (26 percent) while increasing click-through rates (65 percent) and open rates (19 percent).<\/p>\n<p>We\u2019re somehow still at the point where not <em>every <\/em>company is implementing videos in email newsletters, although that won\u2019t last for much longer. That means the market isn\u2019t yet oversaturated and your video can make an impact.<\/p>\n<p>As a blogger, you\u2019re likely naturally adept at scriptwriting. Why not transfer your skills to a video medium? Videos are easily digestible and more likely to be viewed. A 2018 <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\">WordStream<\/a> article uncovered that people watch a lot of videos. For instance, daily, YouTube users will collectively enjoy over 500 million hours chock full of content.<\/p>\n<p>It\u2019s spread beyond just YouTube. Weekly, almost half of those surveyed (45 percent) said they\u2019d spend an hour or more watching clips on YouTube as well as Facebook. Even on Twitter, video is pervasive. WordStream found that 82 percent of those surveyed would check out video content on that social media platform.<\/p>\n<p>Perhaps you can augment your newsletter content with video or make a quick clip recapping recent content. No matter how you do it, just make sure you\u2019re using video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Promotion_Is_Key\"><\/span>11. Promotion Is Key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Speaking of Facebook, Twitter, YouTube, and the like, that brings us to our next point. You have to promote yourself, and social media is one of the best ways to do it.<\/p>\n<p>If you\u2019re not already posting regularly on social media, that\u2019s the first thing you need to change. While your goal is to get more subscribers, that can\u2019t be your prime focus. You have to give people a reason to want to subscribe.<\/p>\n<p>By sharing viral, entertaining, and\/or informative content, you show your audience that you can provide value. This content can be your own or someone else\u2019s.<\/p>\n<p>With time and regular, high-quality posts, your likes and followers will increase. That\u2019s awesome, but how do you get these likes and follows to translate to more email subscribers?<\/p>\n<p>One tactic you can try is embedding an email signup form on social media. This is possible on Facebook, such as in the example below.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2936 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-promotion.png\" alt=\"email promotion\" width=\"589\" height=\"685\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-promotion.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-promotion-258x300.png 258w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>Your followers can subscribe to your email newsletter without having to leave Facebook. That makes it easier for them to subscribe, which increases their chances of doing so.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Show_off_Your_Guest_Posts\"><\/span>12. Show off Your Guest Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have allowed others to write guest posts on your blog, then surely you\u2019ve written on their sites as well. That\u2019s how a good guest blogging partnership should work. Instead of showcasing all the guest articles on your site (which your audience has already seen), share your own guest posts in your email newsletters.<\/p>\n<p>While sure, you\u2019re redirecting your audience to someone else\u2019s site and thus giving them traffic, guest posts are supposed to be mutually beneficial. You\u2019ll make up for the traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Dont_Be_Afraid_to_Add_Links_in_the_Email_Body\"><\/span>13. Don\u2019t Be Afraid to Add Links in the Email Body<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many links do you include in the average message? You may refrain from adding too many because you don\u2019t want your email to be accidentally categorized as spam.<\/p>\n<p>You could be doing yourself a disservice. A 2014 article from <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2014\/03\/less-links-are-better\/\">Campaign Monitor<\/a> uncovered that your click-through rate can increase by adding more links. By only including one or two, you could see a subscription rate drop of 55 percent. Ouch.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p>This doesn\u2019t give you permission to start littering your email newsletters with pointless links just to have them, though. Campaign Monitor was very clear in their article that each link has to be unique. Sorry, but linking to your product page five times won\u2019t cut it.<\/p>\n<p>Also, there\u2019s definitely a limit. You should stick to the range of 11 to 15 links per email to see any results (by that point, the click-through rate is about 17 percent).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Master_the_CTA\"><\/span>14. Master the CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Calls to action or CTAs are often showcased as buttons, but they can be written, too. Since you\u2019re a wordsmith, writing CTAs shouldn\u2019t be too challenging.<\/p>\n<p>You know that shorter is better for CTAs, yet sometimes it\u2019s okay to flex your creative muscle a little. Take a look at this example from author and productivity expert Darius Foroux.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2937 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/time-to-execute.png\" alt=\"time to execute\" width=\"574\" height=\"421\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/time-to-execute.png 574w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/time-to-execute-300x220.png 300w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/p>\n<p>It\u2019s a paragraphs-long CTA. This won\u2019t work all the time, because it requires a good deal of attention from your customer. The bolded, colored lines are the most important parts, with the short paragraphs in between supporting the statements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Get_Conversational\"><\/span>15. Get Conversational<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cEngagement\u201d and \u201cnurturing\u201d are two words you hear a lot on this blog and other marketing sites. They\u2019re much more than mere buzzwords, but rather ways of connecting with your audience.<\/p>\n<p>It\u2019s not just a one-and-done deal, either. To keep your subscribers happy and interested, you should communicate with them. Now yes, this does mean replying to as many comments on social media and blog posts as time allows.<\/p>\n<p>Besides that, you can also write in a conversational manner. Read this email to get a sense of what we mean.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2938 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-conversation.png\" alt=\"email conversation\" width=\"548\" height=\"546\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-conversation.png 548w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-conversation-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/email-conversation-150x150.png 150w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>How intimate does that email come across? It feels more like you\u2019re talking business with an old friend rather than someone who\u2019s trying to sell you something. Not only does this writing style nurture your relationship with subscribers, but it fosters a sense of trustworthiness as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Check_Your_From_Field\"><\/span>16. Check Your From Field<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s another small but effective way to build trust: look at your from field. Where are the emails you send coming from? Will the name in the from field be your company\u2019s or yours? It\u2019s better if it comes from a person.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Give_Stuff_Away\"><\/span>17. Give Stuff Away<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This whole time, we\u2019ve been talking about how you should provide some free content but keep other parts of it to yourself. Now we\u2019re changing tact.<\/p>\n<p>Freebies and giveaways are surefire ways to attract attention to your blog\/social media presence. Everyone loves free stuff, and if you have it to offer, you\u2019ll generate interest fast. You may host a contest if you\u2019re that kind of company. If not, you can always give out free content.<\/p>\n<p>For an example, check out <a href=\"http:\/\/www.wonderlass.com\/\">Wonderlass<\/a>. This site for creative entrepreneurs and bloggers was founded by a woman named Allison. She knows what she\u2019s doing, as when you log onto her site, this is the first thing you\u2019re greeted with.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2939 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/roadmap.png\" alt=\"roadmap\" width=\"589\" height=\"273\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/roadmap.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/roadmap-300x139.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>Yes, it\u2019s an offer right out of the gate. It\u2019s obviously free and can help you boost your own online business. Who could pass up something like that?<\/p>\n<p>Here are some tips for successful giveaways:<\/p>\n<ul>\n<li>Make sure the freebie is aligned with the interests of your audience.<\/li>\n<li>The offer should be high-value.<\/li>\n<li>It\u2019s okay to provide a snippet of something, be that a few chapters from an eBook or the first half of a long study. This incentivize the user to subscribe to get more.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"18_Write_Creatively\"><\/span>18. Write Creatively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Part of what makes blogging so great is that you can write in a creative yet concise manner. You get to use your imagination while staying factual.<\/p>\n<p>Don\u2019t save this form of writing solely for your blog. Creative writing has its place in email newsletters, too. Which sounds more interesting to read? A dry piece of sales copy masquerading as a newsletter or a real story? We think you know the answer.<\/p>\n<p>Just in case you don\u2019t, here are a few stats from transactional email platform <a href=\"https:\/\/maildocker.com\/blog\/storytelling-email-sequences-boost-sales\/\">Maildocker<\/a>. Storytelling in brands is very desirable. Most people (80 percent) wanted fewer dry emails from companies. The majority (66 percent) also craved stories crafted around real people.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Implement_RSS_Feeds\"><\/span>19. Implement RSS Feeds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You want to make it easy for your most avid readers to keep enjoying your content, right? Of course! An RSS feed does the job beautifully.<\/p>\n<p>Follow the basic design rules when making your RSS feed button. Keep the button above the fold and watch which colors you choose.<\/p>\n<p>Here\u2019s a basic but nice one to use as a reference.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2940 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/blog-update.png\" alt=\"blog update\" width=\"314\" height=\"215\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/blog-update.png 314w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/10\/blog-update-300x205.png 300w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"20_AB_Test\"><\/span>20. A\/B Test<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you run your own blog, then A\/B testing should be familiar to you. Whether you add a pop-up, video, button, or any other element from the above tips, you must A\/B test them all. While each of the tips we shared promise higher conversions, results can vary. You want to make sure that what you\u2019re doing works for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email marketing for bloggers doesn\u2019t have to be a struggle. If you\u2019re not reaching your full potential, read the 20 tips above. They\u2019re chock full of blogger <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips\/\">email marketing tips<\/a> catered to your unique position in the industry. Now you can strengthen your weak areas to see more subscribers and customers!<\/p>\n<p>&gt;&gt;<a href=\"https:\/\/www.engagebay.com\/marketing\/rss-feed-to-email\">EngageBay&#8217;s RSS feed-to-email ensure continuous blog visibility<\/a><\/p>\n<p>The EngageBay&nbsp;<a href=\"https:\/\/www.engagebay.com\/resources\/\">Resources Center<\/a>&nbsp;is chock-full of helpful guides, like this one all about&nbsp;<a href=\"https:\/\/www.engagebay.com\/resources\/email-marketing-guide\">email marketing guide<\/a>.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a blogger, you have a natural gift for the written word. You know how to entertain, educate, and inform [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[112,111,113],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-blogger-email-marketing","tag-email-marketing-for-bloggers","tag-email-marketing-software-for-bloggers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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