{"id":29724,"date":"2022-10-18T14:00:48","date_gmt":"2022-10-18T14:00:48","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=29724"},"modified":"2025-04-22T13:49:57","modified_gmt":"2025-04-22T13:49:57","slug":"value-based-selling","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/value-based-selling\/","title":{"rendered":"Value-Based Selling: 7 Actionable Tips To Build Your Brand Value"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How often do you see a direct sales pitch being successful? Not too often.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not many customers would want to purchase a product without doing comparison shopping. As a salesperson, your job is to sell more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, that won\u2019t come until you provide the customers with value. Instead of advertising your products for a price, the focus should be to persuade customers to purchase them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what value-based selling does. Whether you have a <\/span>B2B or a B2C customer, each one of them needs a reason to purchase your service or product.<\/p>\n<p>In this blog, <strong>we will talk about Value-Based Selling and its importance, along with some actionable tips to provide value to customers.&nbsp;<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#What_is_Value-Based_Selling\" >What is Value-Based Selling?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Value-Added_Selling_vs_Value-Based_Selling\" >Value-Added Selling vs Value-Based Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Benefits_of_Value-Based_Selling\" >Benefits of Value-Based Selling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Considers_the_customers_needs\" >Considers the customer\u2019s needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Fosters_a_buyer-seller_relationship\" >Fosters a buyer-seller relationship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Brings_you_higher_profits\" >Brings you higher profits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Value-Based_Selling_Framework\" >Value-Based Selling Framework<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Understanding_the_USP\" >Understanding the USP&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Conduct_thorough_research\" >Conduct thorough research&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Focus_on_teaching\" >Focus on teaching&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Quality_over_quantity\" >Quality over quantity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Principles_of_Value-Based_Selling\" >Principles of Value-Based Selling&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#1_Listen_to_your_customers\" >1. Listen to your customers&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#2_Do_not_just_focus_on_products\" >2. Do not just focus on products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#3_Act_as_a_consultant_not_as_a_salesperson\" >3. Act as a consultant, not as a salesperson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#4_Bring_value_to_conversations\" >4. Bring value to conversations&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#5_Guide_prospects_on_the_buying_journey\" >5. Guide prospects on the buying journey&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#6_Make_it_more_personal\" >6. Make it more personal&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#7_Use_social_proof_and_testimonials\" >7. Use social proof and testimonials&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Value-Based_Selling_Examples\" >Value-Based Selling Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Microsoft\" >Microsoft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Uber\" >Uber&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#EngageBay\" >EngageBay&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Value-Based_Selling\"><\/span><span style=\"color: #339966;\"><strong>What is Value-Based Selling?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Value-based selling is a technique that helps customers&nbsp;understand the value of the product or service.<\/strong> This is different from conventional selling, where customers are told about the benefits or features of the product or service. In other words, value-based selling is a sales approach that benefits the customer throughout the <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\"><span style=\"font-weight: 400;\">sales process.&nbsp;<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The goal of value-based selling is to put the customer&#8217;s needs first. The value can be best provided by understanding what customers want and what they are experiencing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Value-based selling can change the customer\u2019s perspective about the product or service. By understanding the target market needs, the sales team can more efficiently identify the value-based features and benefits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;What makes this sales approach more prominent among businesses is that it helps identify the customer\u2019s unique needs. <\/span><span style=\"font-weight: 400;\">This type of sales approach has immense benefits over the direct <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pitch\/\">sales pitch<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, how does value-based selling differ from value-added selling?<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/\">Read also: How Your Business Can Grow Sales Using Persuasive Advertising<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Value-Added_Selling_vs_Value-Based_Selling\"><\/span><span style=\"color: #339966;\"><strong>Value-Added Selling vs Value-Based Selling<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Value-based selling and value-added selling are often confused by the sales reps in an organization. It won\u2019t be wrong to say that these two can be used interchangeably but are relatively different strategies.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While value-based is a holistic approach that a salesperson takes to provide value to the customers, value-added selling is a selling process that the salesperson takes to provide the customers with the right value at every stage of the sales journey.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Value-added selling is an extension of value-based selling.<\/strong> However, both these approaches serve the same benefits to the sales reps.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/social-selling\/\">Read also:&nbsp;What is Social Selling? Benefits, Examples, Strategy, and Index<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Value-Based_Selling\"><\/span><span style=\"color: #339966;\"><strong>Benefits of Value-Based Selling<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Research suggests that <\/span><a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2021\/02\/16\/2176175\/0\/en\/87-of-High-growth-Sales-Organizations-Take-a-Value-based-Approach-to-Sales-According-to-New-Research.html\"><span style=\"font-weight: 400;\">87% <\/span><\/a><span style=\"font-weight: 400;\">of companies prefer value-based selling to understand the effectiveness of their sales process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When compared to other models, value-based <a href=\"https:\/\/www.engagebay.com\/blog\/saas-business-model\/\">selling models<\/a> witness a higher number of closed deals, improved upselling, and improved customer trust and loyalty.&nbsp;<\/span><\/p>\n<figure id=\"attachment_29729\" aria-describedby=\"caption-attachment-29729\" style=\"width: 417px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-29729 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/value-based-selling-gif.gif\" alt=\"value based selling gif\" width=\"417\" height=\"235\"><figcaption id=\"caption-attachment-29729\" class=\"wp-caption-text\"><em><a href=\"https:\/\/memes.getyarn.io\/yarn-clip\/45975bf4-caaf-48f5-a8f4-3689fa346910\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are the major benefits of the Value-Based selling approach that businesses can leverage:&nbsp;<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Considers_the_customers_needs\"><\/span><span style=\"color: #993300;\"><b>Considers the customer\u2019s needs<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Value-based selling is all about considering the needs and requirements of the customers. This approach helps sales reps understand the unique customer needs and offer customized solutions based on them.&nbsp;<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fosters_a_buyer-seller_relationship\"><\/span><span style=\"color: #993300;\"><b>Fosters a buyer-seller relationship<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One major advantage of value selling is that it develops trust and loyalty between the buyer and its customers. In fact, value-based selling is one of the most effective methods of the <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/crm-process\/\"><span style=\"font-weight: 400;\">customer relationship management (CRM) process.&nbsp;<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you address customer problems and offer a unique solution for them, the customers feel more special. <\/span><span style=\"font-weight: 400;\">When you develop a relationship with your customer, they won\u2019t hesitate to pay a price that is higher than the competitors.&nbsp;<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brings_you_higher_profits\"><\/span><span style=\"color: #993300;\"><b>Brings you higher profits<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What makes the value-based selling approach preferable is that it shifts the focus from pricing to benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you engage more customers, you can use the <a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\">lead scoring models<\/a> to qualify the leads and then focus on these qualified leads. This way, you can boost higher profits with <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\"><b>lower churn rates.<\/b><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">Read also:&nbsp;Cross-Selling Guide For Beginners (With Examples &amp; Strategy)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Value-Based_Selling_Framework\"><\/span><span style=\"color: #339966;\"><strong>Value-Based Selling Framework<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Value-based selling framework helps achieve more sales through a series of steps.<\/p>\n<p><span style=\"font-weight: 400;\">Most commonly, the value-based selling framework revolves around the four key elements as defined below:&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_the_USP\"><\/span><span style=\"color: #993300;\"><strong>Understanding the USP&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first key element of value-based selling is understanding the USP of the product. What sets you apart from the competitors? What makes the product or service stand out from others?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is crucial to understand the ways your product can impact or provide value to the customers in a unique way. Sales reps must be well-versed with the USP of the product even before pitching it to customers.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conduct_thorough_research\"><\/span><span style=\"color: #993300;\"><strong>Conduct thorough research&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next element is to conduct proper research and understand your customers. Use various research methodologies and tools and take time to grasp the knowledge of how your clients function.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When combined with a thorough understanding of your offerings, you can present prospects with a thoughtful and helpful proposal.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/prospective-clients\/\">Read also:&nbsp;7 Tips For Turning Prospective Clients Into Paying Customers<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_teaching\"><\/span><span style=\"color: #993300;\"><strong>Focus on teaching&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After conducting research and gaining knowledge about your customers, you&#8217;ll have a deeper understanding of your customers. <\/span><span style=\"font-weight: 400;\">The focus of the companies should be to provide as much value as possible to their clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stand out from others, you can use substantial resources and skills instead of creating annoying follow-up emails and social media posts.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_over_quantity\"><\/span><span style=\"color: #993300;\"><strong>Quality over quantity<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The focus should be on getting quality leads over getting more leads. With a focus on quality, value-based selling lets you <\/span><span style=\"font-weight: 400;\">close deals faster <\/span><span style=\"font-weight: 400;\">and maintain better relationships with customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various places that sales reps can focus on to improve the quality of the sales. For instance, create personalized emails or a valuable social media post that provides incredible value and improves the quality of your sales conversions.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-tools\/\">Read also:&nbsp;9 Sales Pipeline Tools for Power Sellers (Pricing, Features)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Principles_of_Value-Based_Selling\"><\/span><span style=\"color: #339966;\"><strong>Principles of Value-Based Selling&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We&#8217;ve seen the benefits of using the value-based selling model. So, what about its principles?<\/p>\n<p>Let&#8217;s have a look.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Listen_to_your_customers\"><\/span><span style=\"color: #993300;\"><strong>1. Listen to your customers&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The goal of value-based selling is to close deals by putting <\/span><b>customers&#8217; needs <\/b><span style=\"font-weight: 400;\">before profits. <\/span><span style=\"font-weight: 400;\">Hence, the pathway to getting success lies in understanding your target market first. There\u2019s no one-size fits all approach in any business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of selling for all, the sales team must make efforts to identify the needs of its target market and tailor the solutions that fit them. Rather than talking about the product features and solutions beforehand, a great salesperson should be a great listener.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider your customers as an individual. Listen to them and understand if your viewpoint matches their desires and needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have listened to what your customer wants, focus on providing the solutions and convey the value of your offering based on those needs.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Do_not_just_focus_on_products\"><\/span><span style=\"color: #993300;\"><strong>2. Do not just focus on products<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t misunderstand the above statement that I mentioned. Products are the most important part of the customer sales cycle.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s more than the product features.&nbsp;<\/span><span style=\"font-weight: 400;\">Let\u2019s say, most customers would consider purchasing high-end luggage not just for its storage but also to reflect the glamorous lifestyle.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same way, the businesses that come with experience and reputation do not get purchased just for their product but also for the brand style. When a customer sees the experience alongside the end result of what they will get, the value further rises.&nbsp;<\/span><\/p>\n<p><em>\ud83d\udc49Are your sales tactics aligned with strategic selling? Learn what it really is in our insightful guide.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Act_as_a_consultant_not_as_a_salesperson\"><\/span><span style=\"color: #993300;\"><strong>3. Act as a consultant, not as a salesperson<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most successful companies do not just look for a salesperson but also an educator. When a salesperson becomes an educator, they become an <a href=\"https:\/\/pics.io\/brand-asset-management\">asset for your brand<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing educational resources, you are <\/span><b>engaging your customers <\/b><span style=\"font-weight: 400;\">in materials that they want to consume. As the customers engage with you, they will leverage the benefits of the products and eventually generate value out of them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it\u2019s time to purchase the product, you will have already proven the value of your solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer content that discusses problems and presents solutions to the target audience. Alongside, talk about the useful products and services that&#8217;ll help them solve the problem. If your product is a solution, do not hesitate to show how your product and solution can ease the life of your customers.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-performance-metrics\/\">Read also:&nbsp;The ONLY 8 Sales Performance Metrics That Matter<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Bring_value_to_conversations\"><\/span><span style=\"color: #993300;\"><strong>4. Bring value to conversations&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By having a <\/span><b>valuable conversation<\/b><span style=\"font-weight: 400;\"> at first, the customer feels more curious to carry out the next one. The value-laden interaction with the customers improves trust, and you earn their appreciation as well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of things that go into providing value to your consumers. It can be a video, sales podcast, or blog post that helps prospects achieve their goals. Being mindful of your prospect&#8217;s time and effort will make the interaction rewarding for both of you.<\/span><\/p>\n<p><em>\ud83d\udc49Revamp your sales strategy with effective lead management. Our <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\">comprehensive guide<\/a> sheds light on how to win at this crucial aspect of sales.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Guide_prospects_on_the_buying_journey\"><\/span><span style=\"color: #993300;\"><strong>5. Guide prospects on the buying journey&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The value-based approach differs from other models in the way that it guides the prospect through the journey and helps make an informed decision.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a salesperson, you can act as a consultant who offers ideas and strategies to ease the decision-making process.&nbsp;<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Empower your customer management with the best practices \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\" data-wpel-link=\"internal\">learn more in our expert guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4aa.svg\" alt=\"\ud83d\udcaa\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_it_more_personal\"><\/span><span style=\"color: #993300;\"><strong>6. Make it more personal&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Irrespective of the features and benefits that your product provides, personalization largely impacts the buying decision. To <\/span><b>build a strong relationship,<\/b><span style=\"font-weight: 400;\"> you must hold a conversational, personable tone.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, this is one of the most important contributing factors to value-based selling.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few points to help you offer a personalized experience for your customers:&nbsp;<\/span><b><\/b><\/p>\n<ul>\n<li><b>Keep the conversation friendly: <\/b><span style=\"font-weight: 400;\">Deliver the content to your prospect as you would deliver it to your friend. This will build rapport as the prospect will be more willing to engage with you.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ask value-based questions: <\/b><span style=\"font-weight: 400;\">Ask the questions that you have in mind and show how you can solve their problems. As you ask questions that relate to the prospect\u2019s problems, you will have better insights into customer desires and more value-driven solutions.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_social_proof_and_testimonials\"><\/span><span style=\"color: #993300;\"><strong>7. Use social proof and testimonials&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof adds another layer of value to your product. Research suggests that consumers will spend <\/span><a href=\"https:\/\/boast.io\/social-proof-statistics\/#:~:text=Social%20Proof%20Statistics%3A%20Increasing%20Traffic%2C%20Sales%2C%20and%20ROI&amp;text=57%25%20of%20customers%20visit%20a,increase%20conversion%20rates%20by%20380%25.\"><span style=\"font-weight: 400;\">31% <\/span><\/a><span style=\"font-weight: 400;\">more on businesses with \u201cexcellent\u201d reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collect testimonials and gather social <a href=\"https:\/\/www.engagebay.com\/blog\/five-star-reviews\/\">feedback from customers<\/a>. Use the case studies or success stories from clients that got success using your product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use social media, forums, and communities to gather questions and feedback from customers.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/inside-vs-outside-sales\/\">Read also:&nbsp;Inside vs Outside Sales \u2013 Their Pros and Cons, Structure, Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Value-Based_Selling_Examples\"><\/span><span style=\"color: #339966;\"><strong>Value-Based Selling Examples<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Various big brands and corporations leverage <\/span><b>value-based selling<\/b><span style=\"font-weight: 400;\"> in a way that customers care less about the pricing and weigh the products based on the value it provides.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the most prominent names that specialize in value-based selling techniques:&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft\"><\/span><span style=\"color: #993300;\"><strong>Microsoft<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Microsoft is a market leader and undoubtedly one of the best examples of value selling. The competition from Google has made them adopt more conventional strategies that provide value.&nbsp; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft provides guided tours and offers customized solutions based on the prospect\u2019s requirements. Prospects can even connect with the sales team at various stages and enjoy the personalization Microsoft offers.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uber\"><\/span><span style=\"color: #993300;\"><strong>Uber&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As their headline says, \u2018Always the ride you want\u2019. The line provides value and gives the company an edge over its competitors as well as the reason to ditch the hectic public transportation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uber\u2019s on-demand app justifies the headline they state.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"EngageBay\"><\/span><strong><span style=\"color: #993300;\">EngageBay<\/span>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The banner that greets you when you visit EngageBay\u2019s homepage says: <strong>\u2018Market better. Sell faster. Support smarter\u2019.&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that the customers don\u2019t need another sales or <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM platform<\/a> when they have a holistic platform like EngageBay.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Above all, <\/span><a href=\"https:\/\/www.engagebay.com\/\"><b>EngageBay <\/b><\/a><span style=\"font-weight: 400;\">boasts of two main elements that add value to the brand: user-friendliness and free plan. The CRM is less technical to set up and would help shed all the inhibitions.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/\">Market Better, Sell Faster, and Support Smarter with EngageBay<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Value-based selling is all about building brand value by winning the customer\u2019s trust. In the competitive landscape, the key differentiation is the one that can fetch higher profits and boost customer satisfaction rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By conducting the proper research, you can create resources and solve the target audience&#8217;s problems using blogs, <a href=\"https:\/\/www.engagebay.com\/blog\/best-sales-podcasts\/\">podcasts<\/a>, videos, and other materials.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not forget to <\/span><b>ask value-based questions <\/b><span style=\"font-weight: 400;\">from the prospects. With the right set of tools and tactics, companies can leverage this sales approach to maximize profit.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay CRM is one such tool that helps sales and marketing professionals stay connected to prospects at all <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">stages of the sales<\/a> journey. Further, it also provides easy communication with the prospects.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try EngageBay for <a href=\"https:\/\/app.engagebay.com\/signup\">free<\/a> and see how it can help your sales team.&nbsp;<\/span><\/p>\n<p><em>\ud83d\udc49Discover the most effective sales analysis strategies that will transform your sales performance in our <a href=\"https:\/\/www.engagebay.com\/blog\/sales-analysis\/\">detailed article<\/a>! \ud83d\udcc8<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How often do you see a direct sales pitch being successful? Not too often.&nbsp; Not many customers would want to [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":30356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3445],"tags":[7417],"class_list":["post-29724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service","tag-value-based-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Value-Based Selling: 7 Actionable Tips To Build Your Brand Value<\/title>\n<meta name=\"description\" content=\"What is value-based selling and why is it important? 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Read this blog to find the 7 most actionable tips to build brand value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T14:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T13:49:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/value-based-selling.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Harshit Baluja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harshit Baluja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/\"},\"author\":{\"name\":\"Harshit Baluja\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/30f6986e2bcefa42964c1c59b4792ce7\"},\"headline\":\"Value-Based Selling: 7 Actionable Tips To Build Your Brand Value\",\"datePublished\":\"2022-10-18T14:00:48+00:00\",\"dateModified\":\"2025-04-22T13:49:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/\"},\"wordCount\":2229,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/value-based-selling.png\",\"keywords\":[\"value-based selling\"],\"articleSection\":[\"Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/\",\"name\":\"Value-Based Selling: 7 Actionable Tips To Build Your Brand Value\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/value-based-selling.png\",\"datePublished\":\"2022-10-18T14:00:48+00:00\",\"dateModified\":\"2025-04-22T13:49:57+00:00\",\"description\":\"What is value-based selling and why is it important? 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