{"id":29765,"date":"2022-10-14T13:45:17","date_gmt":"2022-10-14T13:45:17","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=29765"},"modified":"2026-01-20T14:53:06","modified_gmt":"2026-01-20T14:53:06","slug":"contractor-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/","title":{"rendered":"How to Become a Top Contractor: 10 Proven Strategies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a contractor, one of your biggest concerns is getting a steady inflow of clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how good you are at your job, how do you convey that to your potential clients?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contractor marketing is specifically designed to help contractors generate leads and increase revenue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This particular marketing style focuses on strategies that help you project yourself as an expert in your market, create an omnichannel presence, and gain trust.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some ways to do that are gathering customer testimonials, building a portfolio, and more.&nbsp;<\/span><\/p>\n<p><strong>In this article, we&#8217;ll discuss the nuances of contractor marketing in detail:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The importance of contractor marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tips on how to become a successful contractor<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#Why_Is_Contractor_Marketing_Important\" >Why Is Contractor Marketing Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#1_Helps_streamline_your_marketing_efforts\" >#1. Helps streamline your marketing efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#2_Saves_time_and_money\" >#2. Saves time and money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#3_Improves_brand_awareness\" >#3. Improves brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#4_Get_more_qualified_leads\" >#4. Get more qualified leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#5_Builds_strong_client_relationships\" >#5. Builds strong client relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#6_Improves_SEO_rankings\" >#6. Improves SEO rankings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#10_Best_Tips_To_Become_A_Successful_Contractor\" >10 Best Tips To Become A Successful Contractor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#1_Get_client_testimonials\" >#1. Get client testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#2_Build_a_fast_effective_and_mobile-friendly_website\" >#2. Build a fast, effective, and mobile-friendly website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#3_Create_an_effective_digital_marketing_strategy\" >#3. Create an effective digital marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#4_Use_pay-per-click_advertising\" >#4. Use pay-per-click advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#5_Increase_traffic_through_Search_Engine_Optimization\" >#5. Increase traffic through Search Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#6_Contact_leads_through_Social_Media_Marketing\" >#6. Contact leads through Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#7_Leverage_email_marketing\" >#7. Leverage email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#8_Use_video_marketing\" >#8. Use video marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#9_Start_local\" >#9. Start local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#10_Know_your_customers\" >#10. Know your customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/contractor-marketing\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Contractor_Marketing_Important\"><\/span><span style=\"color: #339966;\"><b>Why Is Contractor Marketing Important?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>As a contractor, you must create your online presence across various channels, from Google to Facebook and Instagram.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need a well-defined contractor marketing strategy so that you can put yourself out to your audience and drive them to improve conversion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various other reasons why you need to focus on contractor marketing while defining your business goals. Let\u2019s look at some of them.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Helps_streamline_your_marketing_efforts\"><\/span><span style=\"color: #993300;\"><b>#1. Helps streamline your marketing efforts<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, contractors today need to use multiple marketing channels to get in touch with clients. Thus, none of them can operate in isolation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that can be challenging.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contractor marketing helps you to streamline your sales and <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a single contractor marketing platform like <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a>, contractors can seamlessly integrate their marketing campaigns across various channels together.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From social media to <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing\/\">content marketing<\/a> and paid advertising, you can manage all your marketing efforts from a single dashboard.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It increases efficiency and improves the productivity of contractors.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-targeting\/\">Read also:&nbsp;Behavioral Targeting: The Future of Digital Marketing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Saves_time_and_money\"><\/span><span style=\"color: #993300;\"><b>#2. Saves time and money<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Contractor marketing helps seamlessly integrate multiple marketing channels on a single platform \u2013 thus, all the efforts are combined.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each internal marketing activity is directed towards a common objective, i.e., generating revenue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, using powerful marketing tools helps properly allocate resources, resulting in the optimization of cost and effort.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improves_brand_awareness\"><\/span><span style=\"color: #993300;\"><b>#3. Improves brand awareness<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Contractor marketing focuses on putting out your expertise online.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One best way to do that is by creating a website or sharing an online portfolio that showcases all your projects and their results.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your portfolio is personalized based on your target audience. Using tools, you can even run paid advertising to promote your brand and track its performance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you identify areas of improvement and create more effective strategies to generate more leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once your audience becomes aware of your brand, it helps you get more clients faster.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">Read also: 9 Brand Awareness Strategy Ideas<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Get_more_qualified_leads\"><\/span><span style=\"color: #993300;\"><b>#4. Get more qualified leads<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Contractor marketing not only helps you reach more people faster but also helps get the right leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps build a roadmap where you define your target audience, and based on their interests, behavior, and other factors, you run a well-designed campaign to attract more deals and customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tools like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>, you can prioritize your leads based on the score derived after tracking your leads&#8217; behavior.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This increases your chance of closing more deals in less amount of time.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Builds_strong_client_relationships\"><\/span><span style=\"color: #993300;\"><b>#5. Builds strong client relationships<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People interact with your content daily; it helps builds stronger client relationships.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This step is useful in building a loyal customer base, as you can get feedback from customers on the content they want to see and the products and services they want.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By responding to the audience\u2019s feedback, it shows that you care, helping you build brand loyalty and generate valuable leads for your company.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Improves_SEO_rankings\"><\/span><span style=\"color: #993300;\"><b>#6. Improves SEO rankings<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to build a strong online presence, it is crucial to boost your search rankings. Contractor marketing focuses on the right keyword to help generate the right kind of leads. Plus, it ensures that all your content is optimized for search engine rankings.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/waterfall-marketing\/\">Read also:&nbsp;Waterfall Marketing: The Definitive Guide For 2022 (8 Phases Explained)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Best_Tips_To_Become_A_Successful_Contractor\"><\/span><span style=\"color: #339966;\"><b>10 Best Tips To Become A Successful Contractor<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We will now look at some of the best ways to market successfully like a pro.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Get_client_testimonials\"><\/span><span style=\"color: #993300;\"><b>#1. Get client testimonials<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Putting out customer reviews is one of the easiest ways to position yourself as a successful contractor.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positive testimonials from former clients assure prospects of the quality of your services and build trust.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by contacting previous clients through email or phone call, and ask them to leave a review of your company on your website or other review aggregator websites such as Google Reviews.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting a video testimonial describing their experiences working with you will add more to your credibility.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Build_a_fast_effective_and_mobile-friendly_website\"><\/span><span style=\"color: #993300;\"><b>#2. Build a fast, effective, and mobile-friendly website<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to build a strong online presence, it is important to have a user-friendly and effective website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research has shown that<\/span><a href=\"https:\/\/www.verisign.com\/assets\/Research-small-business-september2013.pdf?inc=www.verisigninc.com\"><span style=\"font-weight: 400;\"> 56% of people don\u2019t trust a business<\/span><\/a><span style=\"font-weight: 400;\"> that doesn\u2019t have a website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering that potential customers would want to look at a company\u2019s landing page before choosing to avail of their services, you can\u2019t afford not to have a website or have an outdated one.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, <\/span><a href=\"https:\/\/review42.com\/resources\/mobile-marketing-statistics\/\"><span style=\"font-weight: 400;\">people spend around five hours daily on their smartphones<\/span><\/a><span style=\"font-weight: 400;\">, and 70% of web traffic comes from mobile phones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to improve your site traffic and visibility, make sure your website is mobile-friendly and has a rich user interface.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">Read also:&nbsp;How To Build a Killer Marketing Automation Strategy<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_an_effective_digital_marketing_strategy\"><\/span><span style=\"color: #993300;\"><b>#3. Create an effective digital marketing strategy<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even after putting all their efforts into creating a website and gathering <a href=\"https:\/\/www.engagebay.com\/blog\/testimonial-advertising\/\">customer testimonials<\/a>, contractors often complain of having no leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because they forget to put an effective digital marketing strategy in place that can yield them some results.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you are running paid ads, you need to have a well-designed website where you can direct your leads and have them sign up for a form.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, if you are regularly posting on social media, you need to include a CTA that drives your audience to take some action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you perform your different marketing efforts in siloes, get ready to be disappointed.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s important to define your goals clearly and plan your campaigns accordingly.&nbsp;&nbsp;<\/span><\/p>\n<p>Digital marketing isn\u2019t what contractors do best. Electricians perform electrical work. Plumbers work on pipes. Marketing isn\u2019t their thing.<\/p>\n<p>And that\u2019s ok. There are plenty of companies out there, such as <a href=\"https:\/\/www.33mileradius.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">33 Mile Radius<\/a>, that are specifically designed to help contractors get leads and clients. They do what they do best so contractors can do the same.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_pay-per-click_advertising\"><\/span><span style=\"color: #993300;\"><b>#4. Use pay-per-click advertising<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A study has shown that for <\/span><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/07\/18\/diversify-search-strategy-ppc\"><span style=\"font-weight: 400;\">all product-related website searches, paid ads receive 65% of all clicks<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay-per-click advertising, known as PPC, helps contractor marketers rank their web pages on the first page of search engines.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29770\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-5.17.28-PM.png\" alt=\"paid ads for contractor marketing\" width=\"1326\" height=\"422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-5.17.28-PM.png 1326w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-5.17.28-PM-300x95.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-5.17.28-PM-1024x326.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-5.17.28-PM-768x244.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-5.17.28-PM-595xh.png 595w\" sizes=\"(max-width: 1326px) 100vw, 1326px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of how Zepmeta ads appear when you search for contractors who can help with repair services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase your online presence in a short span of time, PPC can help.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever a user searches for a keyword or phrase you want to show your ads for, the search engine results display your ads at the top of the page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will drive traffic to your website and help you attract clients faster.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Increase_traffic_through_Search_Engine_Optimization\"><\/span><span style=\"color: #993300;\"><b>#5. Increase traffic through Search Engine Optimization<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search engine optimization, or SEO, is essential if you want your website to appear higher in search results.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While hundreds of factors contribute to SEO, it begins with choosing the right keywords and optimizing your content for the same.<\/span><\/p>\n<p>Target long-tail keywords such as \u2018<a href=\"https:\/\/myroyaldeck.com\/service-areas-illinois\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">deck builders, Illinois<\/a>\u2019, \u2018deck contractors in Illinois,\u2019 or \u2018composite deck contractors.\u2019<\/p>\n<p><span style=\"font-weight: 400;\">This will increase your chance of ranking and assist your prospects in discovering you easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Undoubtedly, SEO is one of the most valuable digital marketing tools and can help fetch huge traffic to your website.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-architects\/\">Read also: Marketing Strategies for Architects to Build a Brand<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Contact_leads_through_Social_Media_Marketing\"><\/span><span style=\"color: #993300;\"><b>#6. Contact leads through Social Media Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another effective contractor marketing strategy is <a href=\"https:\/\/www.engagebay.com\/blog\/emojis-social-media-marketing\/\">social media marketing<\/a>, enabling you to get in touch with your audience directly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating an effective social media marketing strategy, you can deliver content that is tailored to your audience\u2019s needs and keep them engaged.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can ask them questions, address their queries, and keep them updated about any offers or newly-launched services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are several social media platforms to choose from, use the one that will help you get in touch with the maximum number of people.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out where your target audience is hanging out the most.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you are looking for commercial <a href=\"https:\/\/othership.com\/listings\/\">office space<\/a> to renovate, you can run ads on Twitter, LinkedIn, and Google.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s always best to run a combination of both organic and paid marketing to yield effects for a longer period and not just the short term.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/\">Read also:&nbsp;B2B Email Marketing Examples From Billion Dollar Companies<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Leverage_email_marketing\"><\/span><span style=\"color: #993300;\"><b>#7. Leverage email marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Despite the emergence of social media marketing, many clients still prefer to interact with businesses through email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study revealed that <\/span><a href=\"https:\/\/www.bluecorona.com\/blog\/generate-and-close-email-leads\/\"><span style=\"font-weight: 400;\">44% of email recipients<\/span><\/a><span style=\"font-weight: 400;\"> placed an order after receiving a promotional email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to generate leads with minimal investment, leveraging email marketing is a good idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if your business depends on repeat sales, email marketing campaigns are a great way to get the attention of potential as well as existing clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>, you can onboard customers, keep them updated with the latest offers, and increase brand awareness.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Use_video_marketing\"><\/span><span style=\"color: #993300;\"><b>#8. Use video marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To build website authority, incorporate video marketing as one of your digital marketing strategies.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites with relevant video content get higher conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, it helps establish brand authority. When a prospect sees a real human face behind a testimonial, it adds up to your credibility.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, people have claimed that videos help them better understand the product or service.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create videos on your product or service tutorials or an overview of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, it gives you an edge over your competitors.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/chiropractor-marketing\/\">Read also: Grow Your Business Revenue 100X Using Chiropractor Marketing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Start_local\"><\/span><span style=\"color: #993300;\"><b>#9. Start local<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you decide to scale up, start small.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that even mean?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, what I\u2019m trying to say is an effective contractor marketing strategy is to create content that is geo-targeted.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my previous point, I mentioned targeting long-tail keywords. And if you had noticed, one of them was \u2018deck builders, Illinois, specifically for people living in the state of Illinois and its major cities: Chicago, Aurora, Naperville, Joliet, Rockford. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps filter your leads and help generate qualified ones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have established your authority in a certain region, it becomes easier to target another location and build your presence there faster.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Know_your_customers\"><\/span><span style=\"color: #993300;\"><b>#10. Know your customers<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What is the one factor that separates you from your competitors?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What unique value proposition do you offer clients?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to stand out, you need to clearly define your company\u2019s vision and understand what you can do differently than others that no one else is doing in the market.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It starts with choosing a niche and establishing yourself as an expert in that field.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want to come out as a business of all trades but excel in nothing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you establish your authoritativeness over one field, clients will eventually trust you in different arenas of your service too.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at how <\/span><a href=\"https:\/\/www.honeywell.com\/us\/en\"><span style=\"font-weight: 400;\">Honeywell, a top contractor in the US<\/span><\/a><span style=\"font-weight: 400;\">, is doing it.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29769\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1.png\" alt=\"\" width=\"2854\" height=\"1254\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1.png 2854w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1-300x132.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1-1024x450.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1-768x337.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1-1536x675.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1-2048x900.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-06-at-6.32.41-PM-1-595xh.png 595w\" sizes=\"(max-width: 2854px) 100vw, 2854px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They have carved a niche for themselves by undertaking \u2018sustainability transformation\u2019 \u2013 saving the earth for the future generation.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So talk to your customer, do market research, and find a gap that you can turn into your marketing opportunity and generate more contractor leads.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mid-funnel-marketing\/\">Read also: Mid-Funnel Marketing: A Succinct Guide [Definition, Strategies]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Contractor marketing is designed to help contractors like you excel in what you do and worry less about generating leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a <\/span><a href=\"https:\/\/www.engagebay.com\/crm\/sales-crm\"><span style=\"font-weight: 400;\">sales CRM like EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, you can automate and streamline various marketing activities that allows you to save time and focus more on other essential tasks.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can even leverage <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\">omnichannel marketing<\/a> and predictive lead scoring that helps you generate leads faster and close more deals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, there are built-in email templates for contractors that will help you set up and run email campaigns in no time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need any help setting up your contractor marketing platform, you can <a href=\"https:\/\/www.engagebay.com\/\">sign up for a free demo<\/a>.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 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[&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":34312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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