{"id":2995,"date":"2025-09-26T05:30:50","date_gmt":"2025-09-26T05:30:50","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=2995"},"modified":"2025-09-26T09:36:59","modified_gmt":"2025-09-26T09:36:59","slug":"black-friday-cyber-monday-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/","title":{"rendered":"Black Friday Cyber Monday Email Campaigns \u2014 10 High-Converting Examples &#038; Ready-to-Use Templates"},"content":{"rendered":"<p>Year after year, Black Friday proves itself to be one of the most lucrative days for retailers.<\/p>\r\n<p><a href=\"https:\/\/www.chainstoreage.com\/finance-0\/the-busiest-shopping-day-of-the-year-will-be\/\">Chain Store Age<\/a>, a renowned retail publication, put Black Friday at the top of its list for the busiest shopping days of the year.<\/p>\r\n<p>Growing just as much in popularity is Cyber Monday. A newer shopping holiday, Cyber Monday came to be in 2005.<\/p>\r\n<p>It\u2019s the Monday after Thanksgiving weekend.<\/p>\r\n<p>Unlike Thanksgiving night or Black Friday, when many a shopper still raids brick and mortar stores, <a href=\"https:\/\/www.dontpayfull.com\/explore\/cyber-monday-deals\">Cyber Monday shopping<\/a> is done exclusively online.<\/p>\r\n<p>Thanksgiving is almost upon us, and we hope you have already deployed your Black Friday and Cyber Monday email campaigns.<\/p>\r\n<p>In fact, in view of your holiday <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a>, you would be well advised to take this article seriously.<\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6558096480534528' data-id='6558096480534528'><\/div>\r\n<p>If you\u2019re not quite there yet, don\u2019t worry. In this updated article, we\u2019re sharing 10 of the best Cyber Monday <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a>, Black Friday email templates, and everything in between.<\/p>\r\n<p>These ideas can shape your massively successful campaign for 2025 \u2014 and you can copy the templates below to launch today.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#TLDR_Black_Friday_Cyber_Monday_Email_Checklist\" >TL;DR: Black Friday \/ Cyber Monday Email Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#The_10_Best_Examples_of_Black_Friday_and_Cyber_Monday_Email_Campaigns\" >The 10 Best Examples of Black Friday and Cyber Monday Email Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#1_The_Eye-Catching_Image_Email\" >1. The Eye-Catching Image Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#2_The_Interactive_Email\" >2. The Interactive Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#3_Simple_Subject_Lines_but_Persistent_Emails\" >3. Simple Subject Lines but Persistent Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#4_The_Animated_Email\" >4. The Animated Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#5_The_Scarcity_Email\" >5. The Scarcity Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#6_The_Freebie_Email\" >6. The Freebie Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#7_The_Early_Email\" >7. The Early Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#8_The_Contest_Email\" >8. The Contest Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#9_The_Fun_Discount_Code_Email\" >9. The Fun Discount Code Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#10_The_Extended_Sale_Email\" >10. The Extended Sale Email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#Cyber_Monday_Email_Subject_Line_Ideas\" >Cyber Monday Email Subject Line Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#Tips_for_Your_Black_Friday_and_Cyber_Monday_Email_Campaigns\" >Tips for Your Black Friday and Cyber Monday Email Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#Black_Friday_Email_Templates\" >Black Friday Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2 data-start=\"59\" data-end=\"115\"><span class=\"ez-toc-section\" id=\"TLDR_Black_Friday_Cyber_Monday_Email_Checklist\"><\/span><span style=\"color: #339966;\">TL;DR: Black Friday \/ Cyber Monday Email Checklist<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul data-start=\"117\" data-end=\"683\">\r\n<li data-start=\"117\" data-end=\"253\">\r\n<p data-start=\"119\" data-end=\"253\"><strong data-start=\"119\" data-end=\"131\">Cadence:<\/strong> 5-email flow \u2192 T-7 teaser \u2192 T-3 VIP \u2192 T-1 reminder \u2192 Black Friday launch (9\u201310am ET) \u2192 Cyber Monday follow-up (9am ET).<\/p>\r\n<\/li>\r\n<li data-start=\"254\" data-end=\"334\">\r\n<p data-start=\"256\" data-end=\"334\"><strong data-start=\"256\" data-end=\"274\">Subject Lines:<\/strong> Urgency, scarcity, personalization; A\/B test for winners.<\/p>\r\n<\/li>\r\n<li data-start=\"335\" data-end=\"416\">\r\n<p data-start=\"337\" data-end=\"416\"><strong data-start=\"337\" data-end=\"348\">Design:<\/strong> Countdown timers, bold visuals, interactive elements, clear CTAs.<\/p>\r\n<\/li>\r\n<li data-start=\"417\" data-end=\"513\">\r\n<p data-start=\"419\" data-end=\"513\"><strong data-start=\"419\" data-end=\"430\">Offers:<\/strong> Limited-time flash deals, freebies above spend threshold, early access for VIPs.<\/p>\r\n<\/li>\r\n<li data-start=\"514\" data-end=\"588\">\r\n<p data-start=\"516\" data-end=\"588\"><strong data-start=\"516\" data-end=\"527\">Timing:<\/strong> Avoid Thanksgiving clutter; extend into Tuesday if needed.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76637 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/bfcm-5-email-cadence-infographic-663x1024.jpg\" alt=\"Infographic: 5-email Black Friday and Cyber Monday cadence with exact day\/time and example subject lines.\" width=\"663\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/bfcm-5-email-cadence-infographic-663x1024.jpg 663w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/bfcm-5-email-cadence-infographic-194x300.jpg 194w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/bfcm-5-email-cadence-infographic-768x1186.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/bfcm-5-email-cadence-infographic-995x1536.jpg 995w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/bfcm-5-email-cadence-infographic.jpg 1052w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"The_10_Best_Examples_of_Black_Friday_and_Cyber_Monday_Email_Campaigns\"><\/span><span style=\"color: #339966;\">The 10 Best Examples of Black Friday and Cyber Monday Email Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<h3><span class=\"ez-toc-section\" id=\"1_The_Eye-Catching_Image_Email\"><\/span><span style=\"color: #993300;\">1. The Eye-Catching Image Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Adobe Analytics:<\/strong> Cyber Week (Thanksgiving \u2192 Cyber Monday) generated $41.1B online in 2024; Cyber Monday alone hit ~$13.3B \u2014 the biggest online shopping day ever. Use email to own your slice. (<a href=\"https:\/\/newconsumer.com\/wp-content\/uploads\/2024\/12\/Consumer-Trends-2025.pdf\">The New Consumer Data<\/a>)<\/p>\r\n<p>With such high email volume, you can almost guarantee that all the competition and then some are going to be <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">sending emails<\/a> to your target audience on Thanksgiving weekend. It\u2019s unavoidable.<\/p>\r\n<p>That makes for a lot of emails to sift through for the average consumer.<\/p>\r\n<p>While a subject line will get them opening an email (more on that later), eye-catching elements will keep them clicking through.<\/p>\r\n<p>Take a look at what we mean below.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2996 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/J-Crew.png\" alt=\"J Crew\" width=\"276\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/J-Crew.png 276w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/J-Crew-102x300.png 102w\" sizes=\"(max-width: 276px) 100vw, 276px\" \/><\/p>\r\n<p>This email from retailer J. Crew would definitely make you stop in your tracks.<\/p>\r\n<p>The brand could have filled their email with images of their shiny new stock or items on sale, but they didn\u2019t.<\/p>\r\n<p>Instead, they went one of the simplest ways possible, using a giant mouse to advertise their holiday sales.<\/p>\r\n<p>This is eye-catching for a few reasons. First, there\u2019s the bright red background, which is sure to catch attention.<\/p>\r\n<p>Second, the copy, \u201cget your mouse!\u201d with the addition of an actual mouse almost makes you do a double-take.<\/p>\r\n<p>This is true even if the mouse does have drawn-on wintry garb.<\/p>\r\n<p>Considering that Cyber Monday is all about those online sales, we think this is a cute, effective, yet tongue-in-cheek Cyber Monday email example.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"2_The_Interactive_Email\"><\/span><span style=\"color: #993300;\">2. The Interactive Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>According to <a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">Outgrow<\/a>, interactive content generates <strong data-start=\"105\" data-end=\"128\">2\u00d7 more conversions<\/strong> than static (passive) content.<\/p>\r\n<p>That\u2019s why an interactive email could be your ace in the hole on Black Friday.<\/p>\r\n<p>After all, Black Friday emails are incredibly common. Any company that sells something wants to get in on the great sales potential.<\/p>\r\n<p>Giving your subscribers something fun and fast to do when they open your email could make it more memorable.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2997 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/forever21.png\" alt=\"Forever21\" width=\"450\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/forever21.png 450w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/forever21-167x300.png 167w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\r\n<p>Take a look at this Black Friday email from clothing brand Forever 21.<\/p>\r\n<p>You had three scratch-off options to choose from, all of which would give you savings on your Black Friday shopping.<\/p>\r\n<p>Since you were only digitally scratching, it probably took seconds to reveal what your deal was.<\/p>\r\n<p>Interactivity like this is perfect. The subscriber wants to save some dough, so of course, they\u2019ll participate in your deal.<\/p>\r\n<p>Just make sure you make it entertaining and rewarding to get money off. If it\u2019s a chore, subscribers likely won\u2019t bother.<\/p>\r\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Looking to enhance your email marketing strategy? Check out our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed for <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/seasons\/black-friday\"><i><span style=\"font-weight: 400;\">Black Friday<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/seasons\/cyber-monday\"><i><span style=\"font-weight: 400;\">Cyber Monday<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> campaigns.<\/span><\/i><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-contest-ideas\/\">Read also: 7 Holiday Contest Ideas For Some Sweet Holiday Traffic<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Simple_Subject_Lines_but_Persistent_Emails\"><\/span><span style=\"color: #993300;\">3. Simple Subject Lines but Persistent Emails<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Black Friday <a href=\"https:\/\/www.engagebay.com\/blog\/email-blast\/\">email blasts<\/a> are sometimes a necessity to get subscribers\u2019 attention. Check out retailer Urban Outfitter\u2019s Black Friday email blast from 2015 to see what we mean.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2998 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/email-subject-lines.png\" alt=\"Email Subject Lines\" width=\"589\" height=\"247\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/email-subject-lines.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/email-subject-lines-300x126.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\r\n<p>They sent a single email on Thanksgiving reminding their audience that Black Friday was soon arriving.<\/p>\r\n<p>Everyone knows it\u2019s coming up on the calendar, but an email like this puts Urban Outfitters in the subscriber\u2019s mind.<\/p>\r\n<p>By sending a single email on Thanksgiving, you\u2019re not disrupting anyone\u2019s family time too much.<\/p>\r\n<p>Then, once midnight rolls around, it\u2019s fair game. Urban Outfitters spread its emails over several days to incentivize its subscribers to shop.<\/p>\r\n<p>The subject lines themselves were simple but effective. Urban Outfitters only capitalized on important words like \u201ctoday,\u201d \u201chappening now,\u201d and \u201calmost over.\u201d<\/p>\r\n<p>If you\u2019re just skimming emails, as people are apt to do on a busy day like Black Friday, then it\u2019s hard to miss subject lines like these.<\/p>\r\n<p>The best Black Friday email subject lines may look like something else entirely depending on your company.<\/p>\r\n<p>For example, you might use personalization or emojis. Stick with what\u2019s worked for you and don\u2019t forget to <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-campaigns-ab-testing\/\">A\/B test!<\/a><br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OJJArOC9GPg?si=L5W1PWKIWKiNbYY-\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>&nbsp;<a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-strategies\/\">Read also: 9 Foolproof Black Friday Marketing Strategies For 2025<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"4_The_Animated_Email\"><\/span><span style=\"color: #993300;\">4. The Animated Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Here\u2019s a good way to get your subscribers wide awake from their turkey-induced food coma: send an animated email with a GIF or video animation.<\/p>\r\n<p>Not only will you catch your subscribers\u2019 collective attention, but you\u2019ll boost your open rates and click-through rates.<\/p>\r\n<p><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/video-in-email\/\">Campaign Monitor<\/a> found that click-through rates can jump by nearly 50 percent and open rates by 19 percent with animated content.<\/p>\r\n<p><strong>&nbsp;<img decoding=\"async\" class=\"aligncenter wp-image-2999 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Quirky.png\" alt=\"Quirky\" width=\"589\" height=\"374\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Quirky.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Quirky-300x190.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/strong><\/p>\r\n<p>Inventions platform Quirky sent an email worthy of its namesake on Black Friday one year.<\/p>\r\n<p>Their animated email featured a whole slew of items emerging from a Quirky box.<\/p>\r\n<p>There\u2019s everything from the fantastical (whole turkeys, pies, unicorns, and rainbows), to the feasible (tote bags and makeup trays).<\/p>\r\n<p>If you saw an email like this on a sleepy Black Friday morning, we\u2019re sure you\u2019d at least be curious enough to click.<\/p>\r\n<p><span style=\"box-sizing: border-box;\"><em>\ud83d\udc49 Explore our&nbsp;<\/em><a href=\"https:\/\/www.engagebay.com\/email-templates\/industry\/ecommerce\" target=\"_blank\" rel=\"noopener\"><em>animated ecommerce email templates<\/em><\/a><em> for creating visually engaging cyber Monday and black Friday campaigns.<\/em><\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/thanksgiving-landing-pages\/\">Read also: Thanksgiving Landing Pages: Design Tips, Free Templates<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"5_The_Scarcity_Email\"><\/span><span style=\"color: #993300;\">5. The Scarcity Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>You know what FOMO is by now since we\u2019ve discussed it on this blog many a time.<\/p>\r\n<p>Just in case you need a recap, FOMO stands for fear of missing out.<\/p>\r\n<p>Although we marketers always treat our customers and leads well, we can sometimes use fear to drive purchasing decisions.<\/p>\r\n<p>Take the flash sale. They\u2019re extremely common on Black Friday and Cyber Monday alike.<\/p>\r\n<p>Items will be steeply discounted but in very limited quantities. If you see a sale like this, you want to jump on it, as it\u2019s definitely blinking and you\u2019ll miss it.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3000 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/flash-sales.png\" alt=\"Flash Sales\" width=\"560\" height=\"555\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/flash-sales.png 560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/flash-sales-300x297.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/flash-sales-150x150.png 150w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\r\n<p>Here\u2019s an example of the automotive brand AutoZone using scarcity well.<\/p>\r\n<p>They had a <a href=\"https:\/\/www.engagebay.com\/blog\/flash-sales\/\">flash sale<\/a> where it appears they were selling a miniature car.<\/p>\r\n<p>The item was regularly priced at $34.99 but was on sale for $14.99 for the flash sale.<\/p>\r\n<p>Customers could only buy one to ensure there was enough stock for other shoppers.<\/p>\r\n<p>After the sale, instead of erasing any mention of it\u2014you know, because the sale already ended\u2014AutoZone left it on their website.<\/p>\r\n<p>Better yet, they used it to promote their second flash sale, complete with a countdown clock.<\/p>\r\n<p>A tactic like this will keep customers lingering on your website so they didn\u2019t miss yet another sale.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/\">Read also: How To Write The Perfect Christmas Email [+ Fresh Subject Lines]<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"6_The_Freebie_Email\"><\/span><span style=\"color: #993300;\">6. The Freebie Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Ah, freebies. Who can resist \u2018em?<\/p>\r\n<p>Free gifts become especially tantalizing around the holidays when everyone is strapped for cash buying gifts for loved ones.<\/p>\r\n<p>Last year alone, consumers around the country plunked down $5 billion on Black Friday, says <a href=\"https:\/\/money.cnn.com\/2017\/11\/25\/news\/black-friday-holiday-shopping-foot-traffic\/index.html\">CNN<\/a>. As for Cyber Monday, this shopping occasion is no slouch, either.<\/p>\r\n<p><a href=\"https:\/\/www.cnbc.com\/2017\/11\/28\/a-record-6-point-59-billion-spent-online-on-cyber-monday-making-us-history.html\">CNBC<\/a> reports that last year, consumers shelled out $6.59 billion, the highest in Cyber Monday\u2019s 13-year history.<\/p>\r\n<p>After spending so much money, if a subscriber can get something free just from opening your email, then why wouldn\u2019t they?<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3001 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/StorQ.png\" alt=\"StorQ\" width=\"434\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/StorQ.png 434w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/StorQ-161x300.png 161w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/p>\r\n<p>Of course, most of the time, there\u2019s a catch. Take the retailer brand Storq, which was giving away women\u2019s black tank tops for free.<\/p>\r\n<p>You had to use the code TANKSGIVING <em>and<\/em> spend more than $75 to be eligible for the deal, though.<\/p>\r\n<p>After all, your company has to make money some way, right? By giving stock away for free, you\u2019re <a class=\"\" href=\"https:\/\/www.engagebay.com\/blog\/young-startups-losing-money\/\">losing money.<\/a><\/p>\r\n<p>Instead, present your subscribers with a freebie that requires them to spend some money first.<\/p>\r\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Explore our freebie email templates to incentivize your <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-template\/new-subscribers-welcome-discount-email-template\"><i><span style=\"font-weight: 400;\">subscribers<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> effectively.<\/span><\/i><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"7_The_Early_Email\"><\/span><span style=\"color: #993300;\">7. The Early Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>If it seems that Black Friday starts earlier and earlier, that\u2019s because it does.<\/p>\r\n<p>The inbox of your average subscriber is oversaturated on Thanksgiving weekend.<\/p>\r\n<p>It\u2019s hard to stand out among hundreds and hundreds of emails unless your messages are ultra-targeted or you\u2019re giving away stuff for free.<\/p>\r\n<p>That\u2019s why some companies have begun their Black Friday sales a little early.<\/p>\r\n<p>Doing so on Thanksgiving can be dicey.<\/p>\r\n<p>For that reason, you might run your Black Friday sale the Wednesday before Thanksgiving.<\/p>\r\n<p>If you do indeed offer a Thanksgiving sale, then maybe keep it online-only.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3002 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Best-buy.png\" alt=\"Best Buy\" width=\"589\" height=\"398\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Best-buy.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Best-buy-300x203.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\r\n<p>This example from electronics retailer Best Buy wasn\u2019t clear when their early sale started, but hey, 30 percent off appliances is a pretty spectacular deal nonetheless.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-email-templates\/\">Read also: 17 Engaging Black Friday Email Templates for Maximum Sales<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"8_The_Contest_Email\"><\/span><span style=\"color: #993300;\">8. The Contest Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>When your subscribers buy something from you, give them something back in return. Make it unique, too, such as an entry into a contest or giveaway.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3003 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Huckberry.png\" alt=\"Huckberry\" width=\"575\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Huckberry.png 575w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Huckberry-213x300.png 213w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\r\n<p>That\u2019s what adventure gear brand Huckberry did. They sent their giveaway email on Black Friday when most people would be more receptive to their emails.<\/p>\r\n<p>All the subscribers had to do was make a single purchase, and automatically they\u2019d receive between $5 and $500 worth of credit.<\/p>\r\n<p>That total may have been tied to the amount of money the customer spent on their purchase, but that\u2019s unclear.<\/p>\r\n<p>On top of getting credit back, customers would also be automatically entered to get their very own Casper mattress.<\/p>\r\n<p>This seemed to be part of a longer-term campaign for Huckberry, as the email mentions they\u2019ll be doing giveaways for 30 days.<\/p>\r\n<p>By hosting giveaways or contests on major shopping days like Black Friday and\/or Cyber Monday, you\u2019re appealing to potentially your biggest audience yet.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-marketing-emails\/\">Read also: Black Friday Marketing Emails: 9 Unique Examples<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"9_The_Fun_Discount_Code_Email\"><\/span><span style=\"color: #993300;\">9. The Fun Discount Code Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Cyber Monday, and to an extent Black Friday, are all about nabbing the best codes on the Internet to get the steepest discounts.<\/p>\r\n<p>When these codes are just a random string of numbers and letters, they\u2019re tough to remember.<\/p>\r\n<p>Why not make life a little easier on your subscribers by coming up with a fun discount code as retailer Asos did?<\/p>\r\n<p>Their \u201cGOGOGO\u201d code is incredibly easy to remember. There are no numbers, no strange letters, just one word repeated three times.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3004 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Asos.png\" alt=\"Asos\" width=\"589\" height=\"249\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Asos.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Asos-300x127.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\r\n<p>Considering your consumers will be blitzing from one website to another to another on Cyber Monday, creating a customer-friendly code like this will benefit them.<\/p>\r\n<p>It\u2019ll benefit you as well since these kinds of discount codes have a higher likelihood of being used.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/black-friday-saas-deals-2025\/\">Read also: Black Friday SaaS Deals 2025: Top Offers to Grab Before They Expire<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"10_The_Extended_Sale_Email\"><\/span><span style=\"color: #993300;\">10. The Extended Sale Email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Many employees across the country get a lengthy Thanksgiving break, but once Monday morning rolls around, it\u2019s back to work.<\/p>\r\n<p>That\u2019s not that many people. Some people are so tired from the holiday festivities that they completely forget it\u2019s Cyber Monday until it\u2019s too late.<\/p>\r\n<p>Enter the extended sale.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3005 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Julep.png\" alt=\"Julet\" width=\"589\" height=\"723\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Julep.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/Julep-244x300.png 244w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\r\n<p>Makeup brand Julep decided to extend its Cyber Monday sale a whole 24 hours into Tuesday.<\/p>\r\n<p>Doing so gives your subscribers a chance to shop after work Monday night or even Tuesday at work if they\u2019re so inclined (although maybe do so discreetly!).<\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6558096480534528' data-id='6558096480534528'><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Cyber_Monday_Email_Subject_Line_Ideas\"><\/span><span style=\"color: #339966;\">Cyber Monday Email Subject Line Ideas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Okay, so we\u2019ve shown you 10 stellar Black Friday <a href=\"https:\/\/www.engagebay.com\/blog\/email-campaigns-ab-testing\/\">email campaign examples<\/a>, but those were focused more on email content than anything else.<\/p>\r\n<p>You can\u2019t send an email without a subject line, so what should you put there?<\/p>\r\n<p>We\u2019re glad you asked.<\/p>\r\n<p>Here are a handful of our favorite Cyber Monday email subject line ideas.<\/p>\r\n<p>Feel free to edit any of these so they\u2019re a better fit for your company\u2019s goals on this huge shopping day.<\/p>\r\n<ul>\r\n<li><strong>\u201cCyber Monday Ends TODAY. Extra % off Entire Store.\u201d <\/strong>This subject line creates a sense of urgency, telling the customer they only have today to shop. By telling them the whole store is a certain percent off, that should push them to buy.<\/li>\r\n<li><strong>\u201cOh Wow\u2026% Off Sitewide! #CYBERMONDAY\u201d <\/strong>The \u201coh wow\u201d in this subject line tells you the store doesn\u2019t offer this kind of steep discount very often. You should only send this subject line if you do indeed have a steep discount planned, such as 50 or even 60 percent off. The hashtag is a nice touch, too, reminding people just what the occasion is for all these deals.<\/li>\r\n<li><strong>\u201cIt\u2019s Cyber Monday TODAY! The Biggest Savings of the Year! Everything up to % Off\u201d <\/strong>This is admittedly a longer subject line, but it does tell the customer point-blank that they won\u2019t get better deals than they will today. That should hopefully boost your email open and click-through rates.<\/li>\r\n<li><strong>\u201cGet a Jumpstart on CYBER MONDAY. % Off!\u201d <\/strong>If you plan on sending your emails during the Thanksgiving weekend, this would be the subject line to use. You\u2019re offering Cyber Monday-quality deals all weekend long, which is pretty great for your shoppers.<\/li>\r\n<li><strong>\u201cIt\u2019s Cyber Monday, Treat Yourself!\u201d <\/strong>This email helps you remember that not all people who shop for Cyber Monday are doing it for others. If you want your audience to buy something for themselves, use a subject line like this. This works best for companies that sell indulgent products like makeup, chocolate, and the like.<\/li>\r\n<li><strong>\u201cBreak the Internet with Cyber Monday\u201d <\/strong>To break the Internet is a pretty big deal. It means so many people flocked to a site that they crashed it. Your company could be the next one to \u201cbreak the Internet\u201d if your Cyber Monday deals catch on well enough.<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Your_Black_Friday_and_Cyber_Monday_Email_Campaigns\"><\/span><span style=\"color: #339966;\">Tips for Your Black Friday and Cyber Monday Email Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>&nbsp;<br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/N0s4rv5789Q?si=G4WKNcrt2O8XmGTB\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>You have some great <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">Black Friday and Cyber Monday deals<\/a> that you can\u2019t wait to unveil to your audience.<\/p>\r\n<p>How can you ensure that you\u2019re sending the best Black Friday and Cyber Monday emails?<\/p>\r\n<p>It certainly helps to have some tips to follow. Here are some of our top recommendations for framing your Black Friday and Cyber Monday email campaigns.<\/p>\r\n<ul>\r\n<li><strong>Use email templates: <\/strong><a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\">Email templates<\/a> are your friend here. We\u2019re going to share some of our most preferred email templates in the next section. These act as a blueprint in which to create an email design sure to earn you a good click-through rate. You can tweak elements or leave them as-is, but by following a winning formula, you too can win.<\/li>\r\n<li><strong>Don\u2019t lump both holidays into one:<\/strong> Black Friday and Cyber Monday are two different shopping days, so make sure you treat them as such! Sure, shoppers will venture out in droves on Black Friday to browse brick and mortar stores, but more and more are beginning to shop online on Black Friday. Cyber Monday is exclusively about online shopping. Have separate email campaigns for both.<\/li>\r\n<li><strong>Write emails that get attention:<\/strong> You may use a template for your Black Friday or Cyber Monday emails, but that doesn\u2019t give you permission to be generic. Add fun, unique elements to your emails like interactivity, videos, GIFs, and more.<\/li>\r\n<li><strong>Don\u2019t abandon your brand:<\/strong> In the frenzy that is Black Friday and Cyber Monday marketing, it gets a little too easy to forget that you need to send brand-focused emails. Keep all your communications in the brand voice you\u2019ve worked so hard to create. This is one great way to stand out from the competition and put a special spin on your content.<\/li>\r\n<li><strong data-start=\"106\" data-end=\"138\">5-Email Cadence (copy\/paste)<\/strong><br data-start=\"138\" data-end=\"141\">T-7: \u201cVIP Early Access \u2014 20% Off for Subscribers\u201d (preheader: \u201cShop before everyone else\u201d) \u2192<br data-start=\"233\" data-end=\"236\">T-3: \u201cSneak Peek: Deals Dropping Friday\u201d \u2192<br data-start=\"278\" data-end=\"281\">T-1 (Thanksgiving Eve): \u201cTomorrow: Our Biggest Deals Ever\u201d \u2192<br data-start=\"341\" data-end=\"344\" data-is-only-node=\"\">Black Friday 9 AM ET: \u201cBlack Friday \u2014 Up to 50% Off (Limited Stock)\u201d \u2192<br data-start=\"414\" data-end=\"417\">Cyber Monday 9 AM ET: \u201cCyber Monday \u2014 Last Chance + New Deals\u201d<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76633 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/comparison-bf-vs-cm-email-cadence-1024x683.png\" alt=\"Comparison table: Black Friday vs Cyber Monday email cadence \u2014 timing, subject focus, offer type, and target audience.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/comparison-bf-vs-cm-email-cadence-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/comparison-bf-vs-cm-email-cadence-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/comparison-bf-vs-cm-email-cadence-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/11\/comparison-bf-vs-cm-email-cadence.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><span style=\"color: #008000;\"><strong>Mailgun and Klaviyo BFCM data confirm higher open activity during BFCM and peak sending windows. (<a href=\"https:\/\/www.mailgun.com\/blog\/email\/bfcm-stats-2024\/\">Mailgun<\/a>\/<a href=\"https:\/\/www.klaviyo.com\/blog\/winning-strategies-that-defined-bfcm-2024\">Klaviyo<\/a>)<\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Streamline your holiday email campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free, customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Black_Friday_Email_Templates\"><\/span><span style=\"color: #339966;\">Black Friday Email Templates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>&nbsp;<br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/r7Xn2gFxWeE?si=-GbpEU70rlCVVV8J\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>Are you looking for even more Thanksgiving email subject lines and templates for Black Friday? You\u2019re in luck.<\/p>\r\n<p>Here are some of our top Black Friday <a href=\"https:\/\/www.engagebay.com\/blog\/free-newsletter-templates-examples\/\">email templates<\/a> for you to emulate this holiday season.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7343 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/black-friday-email-template.png\" alt=\"black friday email template\" width=\"428\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/black-friday-email-template.png 428w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/black-friday-email-template-159x300.png 159w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\r\n<p>Our first template for your Black Friday email campaigns is this one.<\/p>\r\n<p>It\u2019s made for companies selling a flagship product as well as other related products.<\/p>\r\n<p>You can have up to five drop-down menus, giving you plenty of options for showcasing the content you want to promote.<\/p>\r\n<p>The darker background image won\u2019t detract from the picture of your main product.<\/p>\r\n<p>A red CTA button against the black background makes that bright red hue stand out all the more.<\/p>\r\n<p>We also like how this template has a countdown. This can instigate a fear of missing out or FOMO in your audience.<\/p>\r\n<p>The templates give you a chance to showcase up to six related products, including an image and a product link for each one.<\/p>\r\n<p>The customer would only have to click the image to be redirected to the product page.<\/p>\r\n<p>Underneath those recommended products is the CTA button in red once again, including the countdown.<\/p>\r\n<p>This has a simple design, sure, but we think it\u2019s a good template to use for one of your best Black Friday email campaigns yet.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7345 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/cyber-monday-email-template.png\" alt=\"cyber monday email template\" width=\"589\" height=\"766\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/cyber-monday-email-template.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/cyber-monday-email-template-231x300.png 231w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\r\n<p>Another template you might use for your Black Friday emails is this one.<\/p>\r\n<p>It\u2019s got the same design as the first email template for the most part, but it\u2019s more stylistically simple.<\/p>\r\n<p>Instead of up to five menus, you only get three.<\/p>\r\n<p>You\u2019re also showcasing but a single flagship product rather than a handful of them.<\/p>\r\n<p>The red \u201cshop now\u201d CTA button is still there, as is the countdown.<\/p>\r\n<p>This time, the template reads the following: \u201cMake your Black Friday memorable.<\/p>\r\n<p>We\u2019re giving away FREE SHIPPING on absolutely EVERYTHING. No matter what. But the more you buy, the more you save.\u201d<\/p>\r\n<p>Could you change the wording to make it a little more uniquely you?<\/p>\r\n<p>Yes, definitely, but we don\u2019t recommend morphing the phrasing too much.<\/p>\r\n<p>Free shipping on any and all items you sell is one awesome way to get customers buying in droves.<\/p>\r\n<p>If you\u2019re a new company with a small roster of products, a template like this would work very well.<\/p>\r\n<p>The same would be true if you\u2019re introducing a brand-new product to coincide with the holidays.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7348 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/thanksgiving-day-template.png\" alt=\"thanksgiving day template\" width=\"591\" height=\"738\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/thanksgiving-day-template.png 591w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/thanksgiving-day-template-240x300.png 240w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\r\n<p>Our last template for your Black Friday email campaigns has a much different look.<\/p>\r\n<p>This time, instead of going with a dark background, this template has a lighter one.<\/p>\r\n<p>More importantly, it\u2019s not necessarily about a single product or a group of products. You\u2019re just trying to drive traffic to your store.<\/p>\r\n<p>Check out the template in action:<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7347 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/black-friday-sale-template.png\" alt=\"black friday sales template\" width=\"591\" height=\"739\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/black-friday-sale-template.png 591w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/11\/black-friday-sale-template-240x300.png 240w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\r\n<p>Again, you have your three menus with the template, which in this case are fall, winter, and special.<\/p>\r\n<p>Basic Piece used the same wording as the template did, down to the same identical font and text positioning as what you see in the template.<\/p>\r\n<p>You could tweak the language should you want to, but it\u2019s not necessary here.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Whether you need Black Friday email ideas or a new campaign plan for Cyber Monday, we think the above examples and templates hit the mark.<\/p>\r\n<p>From subject lines to images, content, and more, you now have some great Black Friday and Cyber Monday ideas and to use for your own holiday email campaigns.<\/p>\r\n<p>Good luck!<\/p>\r\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6558096480534528' data-id='6558096480534528'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1758874619498\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">FAQs: Black Friday Cyber Monday Email Campaigns<\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1758874639372\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How many emails should I send for Black Friday\/Cyber Monday?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Typically 4\u20136 targeted sends: teaser \u2192 VIP early access \u2192 launch \u2192 reminder \u2192 follow-up.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1758874652594\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Should I treat Black Friday and Cyber Monday as one campaign or separate ones?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Separate them \u2014 Black Friday and Cyber Monday need distinct messaging, timing, and creative.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1758874671132\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What kinds of subject lines work best for BFCM emails?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Use urgency, scarcity or FOMO (\u201cEnds today,\u201d \u201cLimited stock\u201d), personalization, and A\/B test them.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1758874690259\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What design elements boost engagement during BFCM email campaigns?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Include countdown timers, animations or interactive elements (scratch-offs, GIFs), bold visuals, clear CTAs.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1758874708387\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How do I use scarcity or freebies to drive conversions?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Offer flash sales, limited quantity deals, or freebies tied to minimum spend to push urgency and increase average order value.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Year after year, Black Friday proves itself to be one of the most lucrative days for retailers. Chain Store Age, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[115,117,116,118],"class_list":["post-2995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-black-friday-email","tag-black-friday-email-subject-lines","tag-cyber-monday-email","tag-cyber-monday-email-example"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday Cyber Monday Email Campaigns: 10 Examples<\/title>\n<meta name=\"description\" content=\"Black Friday Cyber Monday Email Campaigns \u2014 copy-tested subject lines, a 5-email cadence, and A\/B testing templates to boost opens &amp; sales. 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