{"id":29987,"date":"2023-09-08T13:08:05","date_gmt":"2023-09-08T13:08:05","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=29987"},"modified":"2025-04-01T08:43:51","modified_gmt":"2025-04-01T08:43:51","slug":"buyer-intent","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/buyer-intent\/","title":{"rendered":"What Is Buyer Intent and How To Use It to Your Marketing Advantage?"},"content":{"rendered":"<p><strong>Picture this:<\/strong> What if you could see what your target audience is looking to purchase at this precise moment, and it matches what you have to offer? Wouldn&#8217;t this make everyone\u2019s life a cakewalk?<\/p>\n<p>Buyer intent data is the icing on the cake that enables you to do exactly this. Rather than betting on a bunch of &#8216;maybes&#8217;, you can directly approach companies or individuals that are more than ready to invest in what you have to offer.<\/p>\n<p>In this detailed guide, we are going to explain the enigma of buyer intent data and how it can be molded to your marketing advantage.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#What_is_Buyer_Intent\" >What is Buyer Intent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#Why_Is_Customer-Centered_Marketing_Important\" >Why Is Customer-Centered Marketing Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#The_Buyer_Intent_Playground\" >The Buyer Intent Playground<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#Categories_of_Buyer_Intent\" >Categories of Buyer Intent&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#What_Is_Buyer_Intent_Data\" >What Is Buyer Intent Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#How_Buyer_Intent_Data_is_Profitable_for_Businesses\" >How Buyer Intent Data is Profitable for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#How_and_Where_Is_the_Buyer_Intent_Data_Collected\" >How and Where Is the Buyer Intent Data Collected?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#Tools_and_Tips_To_Collect_Buyer_Intent_Data\" >Tools and Tips To Collect Buyer Intent Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#What_Next_Processing_the_Collected_Data\" >What Next: Processing the Collected Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-intent\/#The_Bottom_Line\" >The Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Buyer_Intent\"><\/span><span style=\"color: #339966;\"><strong>What is Buyer Intent?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A buyer intent or \u2018buying intent\u2019 is the prospect of a customer purchasing a product or service from a company. <\/span><span style=\"font-weight: 400;\">It is an important <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/\">marketing metric<\/a> used by marketers and sales professionals to measure whether customers are purchasing their products\/services, and offers insights into customer behavior and target groups.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Purchase inten<\/span><span style=\"font-weight: 400;\">t helps save resources and money for a company. It helps them focus on the customer groups that are most likely to buy the product instead of playing with the probability of whether a customer will make the purchase or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyer intent offers a narrowed-down, focused, and more personalized approach to <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/b2b-marketing-automation\/\">B2B marketing<\/a>,<\/span><span style=\"font-weight: 400;\"> which helps improve conversion rates and ROI.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Why_Is_Customer-Centered_Marketing_Important\"><\/span><strong><span style=\"color: #339966;\">Why Is Customer-Centered Marketing Important?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the dawn of marketing, the aim was to promote your business and highlight how amazing your product is.<\/p>\n<p>Today, it is centered around the customer and how to address and target the wants and needs of the customer.<\/p>\n<p>At the core of modern-day marketing, delivering the right product, to the right audience, at the precise time, through the right channels, is what makes marketing efficient today.<\/p>\n<p>Understanding the buyer\u2019s journey right from user behavior to sales action is crucial to <a href=\"https:\/\/www.engagebay.com\/blog\/customer-centric-model\/\">customer-centered marketing<\/a>. Buyer intent is one such concept in the customer-centered marketing branch of modern-day marketing that is transforming the way brands and customers interact, notably with the B2B sector.<\/p>\n<p>With the extensive amount of data available today across all sectors, B2B customers today are well-informed and are influenced by the information.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Fact<\/strong><\/span>: <a href=\"https:\/\/www.slintel.com\/buying-intent\">Almost 57% of B2B<\/a> buyers have already made a decision about a product before approaching a sales rep.<\/p>\n<p style=\"text-align: left;\">Now that we&#8217;ve discussed the importance of buyer intent data, let us take a closer look at how a holistic approach to buyer intent can effectively <a href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/\">grow your sales<\/a> while enhancing the process for both buyer and the company.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-centric-model\/\">Read also: The Customer-Centric Model: Your Definitive Guide<\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Buyer_Intent_Playground\"><\/span><span style=\"color: #339966;\"><strong>The Buyer Intent Playground<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Buyer intent at the basic level is understanding what components make a great lead and backtracking from there.<\/p>\n<p>Revolving your marketing campaign around your customer\u2019s needs and interests is what buyer intent is all about at its crux. To approach the buyer-intent journey, the most crucial component is the data.<\/p>\n<p>So, what is buyer intent data?<\/p>\n<p>Buyer intent data is information on the behavior of a user, which is a set of key indicators that help companies identify qualified leads. With this aggregated data you get a clear outline of where your target audience stands in their purchase journey and understand how best to approach them and keep them hooked.<\/p>\n<p>This data also gives insight into how to convert these highly <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">qualified leads<\/a> into valuable customers.<\/p>\n<p>It might seem a little complex, but candidly, you are probably already implementing this in your marketing campaign.<\/p>\n<p><strong>Buyer intent data can vary and is a vast network of factors, but here are a few key indicators of what typical buyer intent data looks like<\/strong>:<\/p>\n<ul>\n<li>Frequency of visits on your webpage or website<\/li>\n<li>A user spends longer time on a specific section of your page<\/li>\n<li>Level of engagement with different content types, like sales promotions on social media, or marketing emails.<\/li>\n<li>Purchasing patterns<\/li>\n<li>Overall browsing activity as part of the buyer\u2019s journey<\/li>\n<\/ul>\n<p>If you are familiar with a buyer\u2019s journey, you would know how important knowing your customer is, and that the best way to approach a customer head-on is by collecting maximum data on the client profile.<\/p>\n<p>If you are here, you want to grow your sales and effectively acquire qualified leads through buyer intent data, you are in the right place.<\/p>\n<figure style=\"width: 601px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/clearbit-blog.ghost.io\/content\/images\/2022\/01\/Intent.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/clearbit-blog.ghost.io\/content\/images\/2022\/01\/Intent.png\" alt=\"A marketer's guide to B2B intent data\" width=\"601\" height=\"351\"><\/a><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fclearbit.com%2Fblog%2Fb2b-intent-data&amp;psig=AOvVaw1d_r6uS5xwl0El50fK_awl&amp;ust=1665651178130000&amp;source=images&amp;cd=vfe&amp;ved=0CA0QjhxqFwoTCNj-xqmo2voCFQAAAAAdAAAAABAI\">Source<\/a><\/em><\/figcaption><\/figure>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Categories_of_Buyer_Intent\"><\/span><span style=\"color: #339966;\"><strong>Categories of <\/strong><\/span><span style=\"color: #339966;\"><strong>Buyer Intent&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This blog post is aimed towards understanding the consumer\u2019s mind, i.e., the buyer intent and how to use it to your sales advantage better. Today, consumer behavior positively means online consumer behavior.<\/p>\n<p>There are three major types of intent-oriented variation that you need to be aware of before diving deep into buyer intent data:<\/p>\n<ul>\n<li><strong>Active buying intent:<\/strong> This potential prospect is actively researching a particular product and is in immediate need of the product or service and will likely purchase on an immediate basis.<\/li>\n<li><strong>Passive buying intent:<\/strong> This category of people is mostly unsatisfied or wants to change to an alternative product they are already consuming. If made aware of the options available, they will most likely make the switch, often faster than a consumer with active buyer intent.<\/li>\n<li><strong>Awareness-based intent:<\/strong> People under this segregation are still in the stage of doubt about whether to buy a product or not. They are in the process of making themselves well aware of a product and may engage in extensive research to make an informed decision. They are open to new brands and services and welcome new alternatives. They are essentially in information collection mode.<\/li>\n<\/ul>\n<p>So, now that you are aware of the key types of buyer intents, you will be able to understand buyer intent data better.<\/p>\n<p>Moving on, let&#8217;s see how buyer intent data helps businesses.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/buyer-enablement\/\">Also read: Buyer Enablement &#8212; Make Your Customers Start Believing &amp; Buying<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Buyer_Intent_Data\"><\/span><span style=\"color: #339966;\"><strong>What Is Buyer Intent Data?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Buyer i<\/span><span style=\"font-weight: 400;\">ntent data<\/span><span style=\"font-weight: 400;\"> is a collection of behavioral or <\/span><span style=\"font-weight: 400;\">intent signals<\/span><span style=\"font-weight: 400;\"> that helps brands identify <\/span><span style=\"font-weight: 400;\">potential buyers<\/span><span style=\"font-weight: 400;\"> during the <\/span><span style=\"font-weight: 400;\">buyer journey<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><span style=\"font-weight: 400;\">To give you a clearer picture, here are a few behavioral indicators of purchase intent:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of visits of a customer on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A potential customer viewing a specific page on your website frequently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A person interacting with the content on your website, such as reading specific blogs or articles on your web page.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A potential customer actively responding and engaging with your sales emails.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any data that signals a lead with intent to purchase or preparing to purchase can be construed as buyer intent data.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-centric-model\/\">Read also: Customer-Centric Model: A Step-By-Step Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Buyer_Intent_Data_is_Profitable_for_Businesses\"><\/span><span style=\"color: #339966;\"><strong>How Buyer Intent Data is Profitable for Businesses<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What is all the buzz about having accurately projected data about buyer insights compared to saying something generic like a demographic or interest-based segmentation of <a href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/\">customer profiles<\/a>?<\/p>\n<p>The answer is simple &#8211; getting your hands on buyer intent data will help you essentially &#8216;<a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">push<\/a>&#8216; the right customer to buy the product willingly. What&#8217;s more, with B2B intent data, artificial intelligence can impact both parties&#8217; decisions.<\/p>\n<p>AI-based behavioral predictions have proven to be quite accurate. AI tools can help generate B2B buyer intent data that makes the lives of salespeople easier.<\/p>\n<p>When equipped with such high-quality, predictable data, you will be able to project the right information to highly qualified leads accurately, thus proactively ensuring the customer dives right in and buys the product. Armed with valuable buyer intent data, you are one league above when it comes to marketing.<\/p>\n<p>To make the benefits of using buyer intent data clearer, here is a rundown of its major perks:<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><strong>#1. Improved Outbound Sales<\/strong><\/span><\/h3>\n<p>Cold outreach may not always work. According to stats, only about<a href=\"https:\/\/www.internalresults.com\/resources\/buyer-intent-data\"> 18% of marketers<\/a> have proven records of cold <a href=\"https:\/\/www.engagebay.com\/blog\/outbound-marketing-tips\/\">outbound marketing<\/a> providing qualified leads.<\/p>\n<p>Combine it with useful buyer intent data; you have cracked to code to gain qualified leads. Buyer intent data gives you valuable insight into the buyer\u2019s mind. It not only shows who is interested in your product but also demonstrates what they are interested in.<\/p>\n<p>This type of powerful information actively improves your outbound sales strategy, thus enabling you to procure highly qualified leads with <a href=\"https:\/\/skylead.io\/blog\/cold-outreach\/\">cold outreach<\/a>.<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><strong>#2. Definitive Account-Based Marketing<\/strong><\/span><\/h3>\n<p>Account-based marketing is largely based on the user data collected. Buyer intent data takes the data collection process for effective targeting one step further by analyzing important information such as the number of visits on your page, what pages were read, and the main interest areas.<\/p>\n<p>This information can help marketers understand and outline the buyer&#8217;s journey and create targeted and personalized account-based marketing campaigns.<\/p>\n<p>Intent data lets you effectively drive the prospect in the right direction in their buying journey.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/basics-account-based-marketing\/\">Read also: The 101 of Account-Based Marketing \u2013 An Exhaustive Guide<\/a><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><strong>#3. Reduction in Churn Rate<\/strong><\/span><\/h3>\n<p>Buyer intent data can be effectively leveraged in converting possible prospects into assured clients. The information by that approach will give you insight into how to better reach potential prospects and give you a certain edge over your competitors.<\/p>\n<p>Based on web activity, when a potential prospect searches for particular additional solutions on the same product, it is an indicator of the product not being delivered in the right way or that it did not address their exact needs.<\/p>\n<p>With buyer intent data, you will be able to identify these pain points and bridge the gap with additional information, hence reducing the churn rate.<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><strong>#4. Reliable Data and Increased Efficiency<\/strong><\/span><\/h3>\n<p>Buyer intent data, when gained and used across reliable resources, can be invaluable across the various levels of a company. Often, high-value and high-volume resources form the backbone of a constructive marketing scheme, and with buyer intent data, this information offers more than just information on potential prospects and how to approach them.<\/p>\n<p>The process of buyer intent data collection duly increases efficiency while promoting factual, data-driven decisions, which in turn creates a robust <a href=\"https:\/\/www.engagebay.com\/blog\/sales-strategy\/\">sales strategy<\/a>, creating a synergistic situation for all.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnel-guide\/\">Read also: The Marketing Funnel and Everything You Need to Know<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_and_Where_Is_the_Buyer_Intent_Data_Collected\"><\/span><span style=\"color: #339966;\"><strong>How and Where Is the Buyer Intent Data Collected?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we know what buyer intent data is and how important it is for marketing, let us see the<\/span><span style=\"font-weight: 400;\"> different types of buyer intent data and<\/span><span style=\"font-weight: 400;\">&nbsp;how they could be used in your toolset.&nbsp;&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#1.<\/b><b> First-Party Intent Data (Internal)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This category is the intent data collected first-hand within your business from direct resources.&nbsp;<\/span><span style=\"font-weight: 400;\">This data is collected within the organization without any outside involvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples of <\/span><span style=\"font-weight: 400;\">first-party intent data <\/span><span style=\"font-weight: 400;\">sources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct interaction of customers with your sales team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Various <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media engagements<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct email interaction with a <\/span><span style=\"font-weight: 400;\">potential buyer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data collected from marketing automation, such as signup forms on your websites.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data collected from cookies and ad interactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data and insights gained from Google Analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First-party intent data acquisition is dynamic, as you can use your resources to capture high-conversion leads efficiently. <\/span><span style=\"font-weight: 400;\">As you have complete control of the data collected, you have the freedom to customize and immediately implement it into your marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up a robust <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation system<\/a> and a good sales campaign will ensure the data collected first-hand will bolster your marketing initiatives toward prospective clients, thus influencing them to make the purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a chart that explains how<\/span><span style=\"font-weight: 400;\"> B2B marketers<\/span><span style=\"font-weight: 400;\"> segment and use the first-party intent data collected.<\/span><\/p>\n<figure id=\"attachment_47035\" aria-describedby=\"caption-attachment-47035\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-47035\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image1-2.png\" alt=\"First -party data for B2B marketing\" width=\"600\" height=\"375\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image1-2.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image1-2-300x188.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-47035\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.mediapost.com\/publications\/article\/369326\/b2b-marketers-confront-challenges-with-first-party.html\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This should give you a fair idea of how first-party intent data can be used.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. Second-party Intent Data<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Second-party intent data is a unique source of data collection.&nbsp;<\/span><span style=\"font-weight: 400;\">The major resource for second-party data is another company\u2019s first-party data.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data often collected from review sites such as G2 or TrustRadius offers important customer insights for<\/span><span style=\"font-weight: 400;\"> B2B marketers.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">These often include customer surveys, <a href=\"https:\/\/www.engagebay.com\/blog\/five-star-reviews\/\">customer reviews<\/a>, and other customer interactions that are data recorded.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some intent data collection types from second-party resources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer feedback forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product vendor engagement through webinars, etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product category interactions<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><b>#3. <\/b><b>Third-Party Intent Data (External)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Third-party intent data is the king of intent data collection. <\/span><span style=\"font-weight: 400;\">With first-party data, the resources from where you get the data are limited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With third-party data, you have millions of resources to collect information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because this type of purchase intent data is the aggregate of research and buying activity across various channels, often owned by others, which gives you deep insight into the buyer market.&nbsp;<\/span><b><i>Every single digital footprint left behind is a potential data source for third-party intent data.&nbsp;<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">With the help of third-party data collection tools (more on this in the next section), you will be able to analyze the colossal data in your hand and take action to influence your buyer intent marketing campaign positively.&nbsp; <\/span><span style=\"font-weight: 400;\">With the introduction of AI into big data, third-party intent data collection at source has become much more efficient.&nbsp;<\/span><\/p>\n<figure id=\"attachment_47040\" aria-describedby=\"caption-attachment-47040\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image7-2.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-47040\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image7-2.png\" alt=\"venn diagram of first vs second vs third-party data\" width=\"600\" height=\"516\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image7-2.png 1312w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image7-2-300x258.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image7-2-1024x880.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image7-2-768x660.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-47040\" class=\"wp-caption-text\"><em><a href=\"https:\/\/bombora.com\/what-is-intent-data\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">To truly harness the power of third-party intent data, it is important to have the right <\/span><span style=\"font-weight: 400;\">data tools <\/span><span style=\"font-weight: 400;\">that will help you understand your customers, interpret <\/span><span style=\"font-weight: 400;\">intent signals, <\/span><span style=\"font-weight: 400;\">and configure the best course of action to acquire more customers.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-needs\/\">Read also: The Extraordinary Power of Solving Customer Needs<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_and_Tips_To_Collect_Buyer_Intent_Data\"><\/span><strong><span style=\"color: #339966;\">Tools and Tips To Collect Buyer Intent Data<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have covered all the basics of buyer intent data collection, let us now explore how you can collect intent data for each type listed above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section covers all the tools and methods you can use to collect buyer intent data.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#1. Collecting<\/b><b> First-Party Intent Data<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses collect first-party data in various ways and have been doing this for a long time. <\/span><span style=\"font-weight: 400;\">Remember how you were asked to sign up or drop your business card at local trade shows?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, that was<\/span><span style=\"font-weight: 400;\"> first-party data <\/span><span style=\"font-weight: 400;\">collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The present-day online scenario is quite similar, where customers are asked to sign up and drop contact information. <\/span><span style=\"font-weight: 400;\">Here are other ways companies are implementing first-party intent data collection.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\">1. Social Media Marketing tools<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Social media such as Instagram or Linkedin have tools that help you track your leads and study their behavioral patterns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With built-in <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics-tools\/\">analytics tools<\/a>, you can actively track who is most interacting with your account and the engagement with your posted content. <\/span><span style=\"font-weight: 400;\">Based on this data collected, you will be able to understand how best to target these customers.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>2. Contact Forms<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With marketing automation tools, such as <\/span><a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiotK7Z8JCBAxVslUsFHTPZBlkYABAAGgJzZg&amp;gclid=Cj0KCQjwgNanBhDUARIsAAeIcAt0ynAv7e-YKXR0VZ0IPQuXO_S94P0l2p0Dgb02-_UnObjqivF9wc8aAkVnEALw_wcB&amp;sig=AOD64_1BIJA0YaR9Vx_FtVl4g3FFXSnw6g&amp;q&amp;adurl&amp;ved=2ahUKEwiwz6jZ8JCBAxVnTGwGHZFPBw0Q0Qx6BAgOEAE\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> or HubSpot, you will be able to create automated forms that will capture information and contact details from potential clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples of capturing potential lead information on your website include booking a free demo <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">CTA<\/a>, Webinar links, newsletter subscriptions, and website resources.&nbsp; <\/span><span style=\"font-weight: 400;\">Although quite effective in collecting data, this data isn&#8217;t often viable as most customers are still in research mode during this buying cycle phase, and it does not guarantee a lead conversion.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\">3. Interactive Marketing Tools<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Interactive marketing tools such as chatbots on your website are a great way to initiate the first conversation with a potential customer on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are also a good buyer intent data collection resource without much effort and benefit for both parties.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversational marketing tools such as intercom and drift are also effective for the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the data collection more personalized, try tailoring the data collected to the automation of the bots.&nbsp;<\/span><span style=\"font-weight: 400;\">This will make the customer experience much more trim and thus will influence the customer to buy the product.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. Collecting Second-Party Intent Data<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned in the above section, second-party data is collected from other platforms with specific data collection purposes, such as customer surveys and reviews.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data is collected, stored, and communicated to the parent organization each time a user uses these services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How this essentially works: The data collected from various users is added to a common repository. Companies or intent data providers use this information to gather insights and tailor a focused marketing strategy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you will need a second-party intent data vendor specific to your needs to access this data. <\/span><span style=\"font-weight: 400;\">For instance, if you are a B2B SaaS company, you can get specific customer reviews from websites such as G2.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending upon your niche market and the type of customers, you can choose from a range of second-party intent data vendors to collect your purchase data from.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#3. Collecting Third-Party Intent Data<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are a gazillion methods and tools to collect third-party intent data. Knowing what works best for you and how best to implement it into your marketing initiatives is the trick.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some effective third-party intent data collection tools:<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>1. Reverse IP\/DNS lookups<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/reverse-dns-lookup\/\">Reverse IP and\/or DNS lookups<\/a> tell you the location of the person viewing your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using the IP address of a person visiting your website on a digital device (such as a phone, tablet, or computer), you can identify the approximate location of the person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although not entirely accurate, as the IP address could vary depending upon the device used by the person, it gives you a fair idea of the geographic location and could be subsequently used to track the contact information of the visitor.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, this helps you target ads based on their locality and offer more personalized content, which may influence them into making a purchase.&nbsp;<\/span><\/p>\n<figure id=\"attachment_47120\" aria-describedby=\"caption-attachment-47120\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/reverse-dns-lookup-diagram.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-47120\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/reverse-dns-lookup-diagram.webp\" alt=\"Reverse IP lookup\" width=\"600\" height=\"294\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/reverse-dns-lookup-diagram.webp 837w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/reverse-dns-lookup-diagram-300x147.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/reverse-dns-lookup-diagram-768x376.webp 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-47120\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.whatismyip.com\/reverse-dns-lookup\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><b>2. Tech Stacks<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Technology stacks are a set of tools and software used by a company to automate and make their daily operations more seamless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data from technology stacks, known as tech stack data, is valuable to the company as it displays a prospective client\u2019s purchase history and behavioral patterns, software requirements, and also helps analyze the spot gaps that can be filled with your company\u2019s products.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool also gives companies valuable insight into the competitors, by helping you find companies or customers using your competitors&#8217; products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool\/software gives invaluable insight into the consumer market and can be a data-collection asset to a company.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>3. Keywords Research<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Keyword research is an effective tool that can be used to filter prospects that align with a specific product use case.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many third-party keyword research tools such as Google Ads, Semrush, and more, some even powered by AI. <\/span><span style=\"font-weight: 400;\">With proper keyword research and implementation, you will be able to find potential leads that fit your particular product use case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword research goes a long way in collecting filtered <\/span><span style=\"font-weight: 400;\">buyer intent data<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>4. Firmographics<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Data points such as Firmographics, which are essentially financial information of an organization, offer insight into the commercial side of a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Information such as quarterly or annual targets and funding history is what firmographics is all about. <\/span><span style=\"font-weight: 400;\">Based on this data collected, companies are segmented into different financial groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a key marketing aspect for <\/span><span style=\"font-weight: 400;\">B2B buyer data intent<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firmographics are collected from this-party tools and save the financial and sales team a lot of money, time, and resources.&nbsp;<\/span><span style=\"font-weight: 400;\">They help in moving firmly towards data-driven and evidence-based<\/span><span style=\"font-weight: 400;\"> qualified leads<\/span><span style=\"font-weight: 400;\"> rather than baseless leads.&nbsp;<\/span><\/p>\n<figure id=\"attachment_47121\" aria-describedby=\"caption-attachment-47121\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image3-3.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-47121\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image3-3.png\" alt=\"Firmographics vs demographics\" width=\"600\" height=\"455\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image3-3.png 828w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image3-3-300x228.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image3-3-768x582.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-47121\" class=\"wp-caption-text\"><em><a href=\"https:\/\/snov.io\/glossary\/firmographics\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><b>5. Competitor Analysis<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The phrase &#8212; Keep your friends close, your enemies closer &#8212; is the word to live by in buyer intent data collection.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competitor analysis is a key aspect of <\/span><span style=\"font-weight: 400;\">buyer intent data<\/span><span style=\"font-weight: 400;\"> collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your competitors&#8217; insights, such as technographics, firmographics, behavioral patterns, and contact renewals, will give accurate data on their high-intent buyers. <\/span><span style=\"font-weight: 400;\">Based on these indicators, you can win over your competitors&#8217; customers and have higher lead conversion rates and <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/customer-success\/\">customer success<\/a>.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>6. Market Updates<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It is important to keep track of the market and look out for news on a company&#8217;s growth, investment, and funding, as these can be key intent signals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A company\u2019s growth or new acquisition could mean they are interested in expanding their business and hence would be on the lookout for new vendors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some additional information, such as recent hires, a recent funding or investment opportunity, could also be a great way to start a conversion when you are talking to potential clients. <\/span><span style=\"font-weight: 400;\">Remember that tracking a company&#8217;s growth (or loss) is an important part of the process, as the better you know your clients, the better you will be able to serve them. <\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/\">Read also: Holiday Promotions: 5 Ideas To Outsmart Your Competition<\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"What_Next_Processing_the_Collected_Data\"><\/span><span style=\"color: #339966;\"><strong>What Next: Processing the Collected Data<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You have the data collected, and you&#8217;re ready to win over customers. Just one little hiccup &#8212; what is the right way to process all this buyer intent data?<\/p>\n<p>Here are three ways to map out buyer intent data:<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><strong>Fresh engagement<\/strong><\/span><\/h3>\n<p>One of the tell-tale approaches to processing intent data and approaching a potential customer is by analyzing how recently the customer engaged with your content.<\/p>\n<p>The more recent the engagement, the faster you will need to approach the client. The longer you wait, the chances are the client will have already made the purchase or made a buying decision.<\/p>\n<p>The initial rush matters in sales. A study has shown that almost <a href=\"https:\/\/www.internalresults.com\/resources\/buyer-intent-data\">35-50% of deals<\/a> go to marketers who reach out first. The best time to reach out with the buyer intent data in hand is when the consumer is looking to make a decision during the initial stages of research.<\/p>\n<p>This time frame is when you will be closing the most deals.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Frequency of engagement<\/strong><\/span><\/h3>\n<p>The frequency of engagement is another key indicator and is an essential step in approaching a potential client.<\/p>\n<p>The more frequently potential lead accesses your page or view your webpage, the more likely to be interested in the product you have to offer. It also provides insight into what stage of the buying cycle they are in.<\/p>\n<p>This would be a great time to initiate dialogue with the customer as this is the time frame where they are most interested in your product. If you miss this window, you might lose out on an important lead.<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #993300;\"><strong>Level of engagement<\/strong><\/span><\/h3>\n<p>Lastly, the level of engagement gives you valuable insight acumen into the potential customer\u2019s mind and their immediate interest in your product.<\/p>\n<p>Engagement is a leading indicator in most marketing campaign processes and it&#8217;s the same with buyer intent data.<\/p>\n<p>The more a customer engages with your site (this could be through frequent web visits, engaging with a chatbot, or approaching you directly through an email\/call) the more they want to make the purchase or at least get to know more information about your product.<\/p>\n<p>It would be advisable to approach a potential client with a high level of engagement with more additional information concerning a product to strengthen their decision to make the purchase.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/exit-intent-popup-examples\/\">Read also: 15 Eye-Catching Exit Intent Popup Examples for More Conversions<\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><span style=\"color: #339966;\"><strong>The Bottom Line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This blog post is geared towards leveraging buyer intent to bolster your marketing efforts and gain highly qualified leads on a whim.<\/p>\n<p>While we have covered everything about buyer intent data, and its (many) advantages it is important to note that it can be a rigorous task in itself while beneficial in the long run.<\/p>\n<figure style=\"width: 660px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/zoKdmndB8QBR2c0gjy\/giphy.gif?cid=790b7611f8af5c192ab1aeca5dd5dc788aa4a65705339a5a&amp;rid=giphy.gif&amp;ct=g\" alt=\"Party Success GIF by Salesforce\" width=\"660\" height=\"371\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/giphy.com\/gifs\/salesforce-confetti-success-customer-zoKdmndB8QBR2c0gjy\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><strong>There&#8217;s plenty of fish in the sea, and buyer intent data is the hook to narrow down your search and catch the big fish at the right time, lower your churn rate, and improve your ROI.<\/strong><\/p>\n<p>Need help getting started? You are in the right place! <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is loved by more than 46,000 businesses for powering their <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, sales automation, and <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> needs.<\/p>\n<p>Need more details first? Talk to one of our experts and get a <a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">free demo<\/a> today!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check 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