{"id":30220,"date":"2022-10-21T13:35:40","date_gmt":"2022-10-21T13:35:40","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=30220"},"modified":"2025-11-01T06:36:00","modified_gmt":"2025-11-01T06:36:00","slug":"dealership-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/","title":{"rendered":"7 Secret Dealership Marketing Tactics By The Top Guys"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When COVID-19 hit, it forced many businesses to cease or slow down operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/how-the-automotive-industry-is-accelerating-out-of-the-turn\"><span style=\"font-weight: 400;\">sales in the automotive industry<\/span><\/a><span style=\"font-weight: 400;\"> had dropped to 47% in the United States and 80% in Europe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With things returning to normalcy, the industry is picking up its pace, and the manufacturers are rapidly increasing production.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means dealership companies need to be well-positioned to attract customers and boost their sales.&nbsp;<\/span><\/p>\n<p>This is where dealership marketing comes in.&nbsp;<\/p>\n<p><strong>In this post, I&#8217;ll share with you how smart dealership marketing is done. Take a look at these seven proven strategies that can boost your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\">sales revenue<\/a> in no time.&nbsp;<\/strong><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#What_is_Dealership_Marketing_and_Why_Do_You_Need_It\" >What is Dealership Marketing and&nbsp;Why Do You Need It?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#7_Dealership_Marketing_Tips_and_Strategies_That_Work\" >7 Dealership Marketing Tips and Strategies That Work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#1_Build_a_website\" >1. Build a website&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#Add_a_sign-up_form\" >Add a sign-up form&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#Embed_a_live_chatbot\" >Embed a live chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#Draw_a_clean_interface\" >Draw a clean interface<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#2_Create_a_video_commercial\" >2. Create a video commercial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#3_Monitor_your_reputation\" >3. Monitor your reputation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#4_Use_Referral_marketing\" >4. Use Referral marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#5_Build_trust_with_customer_reviews\" >5. Build trust with customer reviews<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#6_Master_the_art_of_SEO\" >6. Master the art of SEO&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#7_Network_and_build_a_community\" >7. Network and build a community<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Dealership_Marketing_and_Why_Do_You_Need_It\"><\/span><span style=\"color: #339966;\"><strong>What is <\/strong><\/span><span style=\"color: #339966;\"><strong>Dealership Marketing and&nbsp;<\/strong><\/span><span style=\"color: #339966;\"><strong>Why Do You Need It?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 417px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.tvi-mp3.com\/blog\/wp-content\/uploads\/2021\/03\/Automotive-Service-Department-Marketing-Strategies-1024x757.jpg\" alt=\"Automotive Service and Sales Department Marketing Strategies | TVI MarketPro3\" width=\"417\" height=\"309\"><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/www.tvi-mp3.com\/blog\/insights\/automotive-service-department-marketing\/\">Source<\/a><\/figcaption><\/figure>\n<p><strong>Dealership marketing refers to a set of strategies explicitly designed to help attract customers and promote automobile products and services related to the automobile industry.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Today, customers are better informed about the model and price they are interested in, even before they talk to the salesperson. The majority of car shoppers use their mobile phones to compare different models and prices before they make a visit to the showrooms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, there are many new ways to promote your business than there used to be. However, most rental establishments aren\u2019t making the most of this opportunity.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s why you should make the most of smart and proven dealership marketing strategies:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Brand positioning:<\/strong> It allows you to position your brand in the market in a certain way and raise awareness beyond your physical borders.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Increase in revenue:<\/strong> With strategic marketing in place, you can generate more <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">qualified leads<\/a> and increase your chance of conversions.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Optimal use of resources:<\/strong> Dealership marketing prompts you to use the right technology that allows for optimal distribution of resources and streamlines the entire operations. For example, you can use a <a href=\"https:\/\/www.hubler.app\/solutions\/lease-management\">lease management software<\/a> to manage your workshop rent expenses and ensure it doesn&#8217;t affect your budget for other crucial marketing plans that you have checklisted.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your dealership marketing strategy with our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\"> free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to enhance engagement and conversions.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mid-funnel-marketing\/\">Read also:&nbsp;Mid-Funnel Marketing &#8212; A Succinct Guide [Definition, Strategies]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Dealership_Marketing_Tips_and_Strategies_That_Work\"><\/span><strong><span style=\"color: #339966;\">7 Dealership Marketing Tips and Strategies That Work<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand why your car rental business needs dealership marketing, we will look at some of the most effective strategies that need to be implemented right away.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it starts with building a website.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Build_a_website\"><\/span><strong><span style=\"color: #993300;\">1. Build a website&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a website helps establish some credibility. Consumers today like to research the sellers online before making any visits to the physical store.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you don\u2019t have a website yet, it\u2019s time to create one.&nbsp;<\/span><\/p>\n<p>Nowadays, generating a website can be done quickly and easily, even without technical skills.<\/p>\n<p><span style=\"font-weight: 400;\">And if you already do, here are a few tips on how you can optimize your website further.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Add_a_sign-up_form\"><\/span><span style=\"color: #666699;\"><b>Add a sign-up form&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Every time a visitor lands on your website, allow them to fill up a form for any queries or particular assistance they are looking for.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great way to collect your prospects&#8217; information and assist them in their buying journey.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Embed_a_live_chatbot\"><\/span><span style=\"color: #666699;\"><b>Embed a live chatbot<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-chatbot\/\">live chatbot<\/a> on your website lets you solve visitors&#8217; queries in real-time. This can leave quite an impression on your prospects\u2019 minds.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Draw_a_clean_interface\"><\/span><span style=\"color: #666699;\"><b>Draw a clean interface<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to have a website with a neat and clean design. You do not want to overstuff with text, and at the same time, it\u2019s good to have a minimal design that captures the essence of your business.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/\">Read also: Automotive CRM For Your Dealership: A Quick Guide (+ 5 Best Software)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_video_commercial\"><\/span><span style=\"color: #993300;\"><strong>2. Create a video commercial<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Auto dealerships have been making TV commercials for as long as we can remember.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From Volkswagen to Audi, they all have made some cool car ads that are still imprinted in consumers\u2019 minds.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this YouTube video that has done a compilation of the ten best car ads:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/O6Uj5EySGug?si=6aEemVgkYcLOQopP\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Making a video commercial allows you to deliver your brand positioning. It allows your audience to understand what your business is like \u2013 in terms of both products and services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimize your videos for various social media channels, embed them on your website, and run ads on them.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/coach-marketing-strategy\/\">Read also: Coach Marketing Strategy: Crafting the Game Plan for Success<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Monitor_your_reputation\"><\/span><span style=\"color: #993300;\"><strong>3. Monitor your reputation&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online reviews can make or break a business. In other words, it can hurt your marketing reputation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One negative customer experience and the news of it can spread like wildfire.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if a customer had a bad experience in your store, they are likely to share their story online for others to know.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why use an online management reputation tool that lets you keep track of every conversation around your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether good or bad, take time to respond to all your reviews.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank them for taking the time to appreciate your service, and if there\u2019s any negative review, try to address your customers\u2019 concerns immediately.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These reviews also give you a glimpse of how your team is performing and whether you need to summon a <a href=\"https:\/\/www.engagebay.com\/blog\/sales-meeting\/\">sales meeting<\/a>.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm\/\">Read also: A Quick Guide To CRM Tools For Your Dealership<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_Referral_marketing\"><\/span><span style=\"color: #993300;\"><strong>4. Use Referral marketing&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer satisfaction helps you reduce the churn rate and attract new deals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An auto dealership establishment can conquer its competition by providing excellent customer service that leaves its customers happy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And having a satisfactory experience is enough for customers to share their opinions with their friends and family members,&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, it\u2019s crucial to introduce a referral program where you invite people to recommend your dealership business in exchange for a reward or bonus. These incentives could be discounts on purchases, free repair service, gift cards, or even cash.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a <a href=\"https:\/\/www.engagebay.com\/blog\/saas-affiliate-programs\/\">referral program<\/a> increases the number of referrals.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/dunkin-donuts-marketing-strategy\/\">Read also: Dunkin Donuts Marketing Strategy: A Deep Dive<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Build_trust_with_customer_reviews\"><\/span><span style=\"color: #993300;\"><strong>5. Build trust with customer reviews<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You saved up to buy your first car, and you aren\u2019t sure which one to buy. What do you do then?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You spend months doing research \u2013 calling local dealerships and reading out customer reviews online to ensure that you are buying the right model for yourself.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews are a great dealership marketing strategy as they can help build trust amongst your audience. Encourage your existing customers to review your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, you can even collect video testimonials to create a much greater impact. Video testimonials lend more credibility than text as consumers see a real face on the video and have no reason to believe that it can be false or that a bot is writing it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then share these reviews on your social media, newsletters, or flyers.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/trade-show-marketing-strategy\/\">Read also: Trade Show Marketing Strategy: From Planning To Action<\/a><\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/marketing\"><span style=\"font-weight: 400;\">marketing email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"6_Master_the_art_of_SEO\"><\/span><span style=\"color: #993300;\"><strong>6. Master the art of SEO&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO, or search engine optimization, refers to the process of optimizing your website to appear on the first page of Google\u2019s search result page for specific keywords.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pages that appear on the first page of the SERP automatically get good website traffic and also help build the authenticity of the website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is to target keywords with a large search volume and low competition so that you can start ranking faster on the search engine result page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose longtail keywords, as they will help you get targeted leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, \u2018best car showroom in {city name},\u2019 \u2018buy a second car,\u2019 and more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-30226\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-17-at-1.56.24-PM.png\" alt=\"Target longtail keywords for dealership marketing online\" width=\"1596\" height=\"782\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-17-at-1.56.24-PM.png 1596w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-17-at-1.56.24-PM-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-17-at-1.56.24-PM-1024x502.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-17-at-1.56.24-PM-768x376.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-17-at-1.56.24-PM-1536x753.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-17-at-1.56.24-PM-595xh.png 595w\" sizes=\"(max-width: 1596px) 100vw, 1596px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Longtail keywords have another advantage, i.e., it&#8217;s easy to rank for them as the competition is generally low compared to direct keywords.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/trade-marketing\/\">Read also: The Tricks of Trade Marketing: 7 Strategies That Work<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Network_and_build_a_community\"><\/span><span style=\"color: #993300;\"><strong>7. Network and build a community<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building a community online and offline is a great dealership marketing idea. Partner with influencers and brands on social media and collaborate with local businesses.&nbsp;<\/span><\/p>\n<p>Automotive influencers have a dedicated community that aids their followers in their car-buying journey. They can, in fact, persuade their community to make the right choices for buying cars and accessories.<\/p>\n<p><span style=\"font-weight: 400;\">Besides, if you do not offer repair services, you can collaborate with a local repair shop that you can recommend to your customers. Similarly, you can partner with several local shops to provide extra services to your customers, like cash washing, polishing, and more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even host events, like tutorial sessions on how to take care of your vehicle or choose the right car, and stream them on social media too. Organize car rallies and invite drivers and bikers to participate. This will help generate leads and help in <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">brand awareness<\/a>.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/samsung-marketing-strategy\/\">Read also: Interesting Insights From Samsung\u2019s Marketing Strategy<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><strong>Wrap Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a dealership owner, your ultimate goal should be to focus on how you can improve your customer experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The use of technology like <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> can help you maintain a contact database and allow you to segment your audience to run targeted marketing campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can keep track of your store performance \u2013 see how your audiences react to your campaigns, monitor reviews online, keep an eye on your sales reps&#8217; performance, and so much more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are just getting started and have no clue which CRM to implement, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay makes for an affordable option<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is robust and ensures active and reliable support whenever you feel stuck.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for the demo today and learn how you can streamline your dealership marketing operations.&nbsp;<\/span><\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Unleash the power of top marketing strategies to skyrocket your business growth \u2013 explore our comprehensive guide now! \ud83c\udf1f&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Unleash the power of <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">top marketing strategies<\/a> to skyrocket your business growth \u2013 explore our comprehensive guide now!<\/em> \ud83c\udf1f<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When COVID-19 hit, it forced many businesses to cease or slow down operations. In fact, sales in the automotive industry [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":30620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7430],"class_list":["post-30220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dealership-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Dealership Marketing Tips and Strategies<\/title>\n<meta name=\"description\" content=\"Dealership marketing helps you well position your brand in the market and attract and generate more leads to boost your revenue. Learn how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Secret Dealership Marketing Tactics By The Top Guys\" \/>\n<meta property=\"og:description\" content=\"Dealership marketing helps you well position your brand in the market and attract and generate more leads to boost your revenue. Learn how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-21T13:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-01T06:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/dealership-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nikita Agarwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikita Agarwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/\"},\"author\":{\"name\":\"Nikita Agarwal\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/6e8f4a5605b20641b49ee57afaaa389e\"},\"headline\":\"7 Secret Dealership Marketing Tactics By The Top Guys\",\"datePublished\":\"2022-10-21T13:35:40+00:00\",\"dateModified\":\"2025-11-01T06:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/\"},\"wordCount\":1719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/dealership-marketing.png\",\"keywords\":[\"dealership marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/\",\"name\":\"7 Dealership Marketing Tips and Strategies\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/dealership-marketing.png\",\"datePublished\":\"2022-10-21T13:35:40+00:00\",\"dateModified\":\"2025-11-01T06:36:00+00:00\",\"description\":\"Dealership marketing helps you well position your brand in the market and attract and generate more leads to boost your revenue. 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