{"id":30251,"date":"2022-10-21T13:12:37","date_gmt":"2022-10-21T13:12:37","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=30251"},"modified":"2025-04-21T06:09:33","modified_gmt":"2025-04-21T06:09:33","slug":"persuasive-advertising","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/","title":{"rendered":"How Your Business Can Grow Sales Using Persuasive Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you want today\u2019s consumers to buy your brand products, you need to evoke emotions inside them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply sharing information about your product (also known as informative advertising) will not yield any results.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using persuasive advertising, where you leverage the desires, interests, and motivations of your target audience, can be extremely influential.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before I tell you about different persuasive marketing techniques, <strong>let\u2019s understand the various elements of persuasive marketing.&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll also share some of the best persuasive advertising examples you can get inspired by and create for your own brand.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#What_Is_Persuasive_Advertising\" >What Is Persuasive Advertising?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#Ethos_Logos_And_Pathos_The_Three_Pillars_Of_Persuasive_Advertising\" >Ethos, Logos, And Pathos: The Three Pillars Of Persuasive Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#1_Ethos\" >#1. Ethos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#2_Pathos\" >#2. Pathos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#3_Logos\" >#3. Logos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#Techniques_of_Persuasive_Advertising\" >Techniques of Persuasive Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#1_Carrot_and_stick\" >#1. Carrot and stick<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#2_The_scarcity_principle\" >#2. The scarcity principle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#3_One_message_per_advertisement\" >#3. One message per advertisement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#4_Writing_in_the_second_person\" >#4. Writing in the second person<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#5_Giving_your_audiences_a_sense_of_control\" >#5. Giving your audiences a sense of control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#6_Call_to_value\" >#6. Call to value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#7_Best_Examples_of_Persuasive_Advertising_to_Get_You_Inspired\" >7 Best Examples of Persuasive Advertising to Get You Inspired<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#1_Shein\" >#1. Shein<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#2_Starbucks\" >#2. Starbucks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#3_Clorox\" >#3. Clorox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#4_Pepsodent\" >#4. Pepsodent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#5_Mondo_Pasta\" >#5. Mondo Pasta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#6_Siemens\" >#6. Siemens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#7_Apple\" >#7. Apple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Persuasive_Advertising\"><\/span><span style=\"color: #339966;\"><b>What Is Persuasive Advertising?&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Persuasive advertising focuses on emotions that comprise three main categories \u2013 <strong>ethos, logos, and pathos,<\/strong> to grab the buyers\u2019 attention. <\/span><span style=\"font-weight: 400;\">So, rather than just informing customers about the benefits of your products, you design your advertising for emotional appeal, logical sense, and credibility.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, it is not enough for brands to simply publish ads in newspapers or billboards.&nbsp;They also need to convince their audience why their products are the best. Through persuasive advertising, brands can paint their products in a positive light, making it more compelling for consumers to buy them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us understand what these emotions mean and how advertisers use them.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/advocacy-advertising\/\">Read also: Everything You Need to Know About Advocacy Advertising<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ethos_Logos_And_Pathos_The_Three_Pillars_Of_Persuasive_Advertising\"><\/span><span style=\"color: #339966;\"><b>Ethos, Logos, And Pathos: The Three Pillars Of Persuasive Advertising<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/charleshstewart.com\/wp-content\/uploads\/2018\/05\/p-l-e-1024x576.png\" alt=\"Ethos, Logos, and Pathos for Persuasion\" width=\"1024\" height=\"576\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/charleshstewart.com\/blog\/ethos-logos-and-pathos\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"1_Ethos\"><\/span><span style=\"color: #993300;\"><b>#1. Ethos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ethos, as a persuasive advertising technique, focuses on building the credibility and authority of a brand.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways for businesses to build credibility is by asking a well-known public figure, such as a celebrity or a social media influencer, to endorse their product or service.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the public figure should be someone who aligns with your brand\u2019s philosophy and is relatable to your target audience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Kim Kardashian, a well-known fashion icon, is a big-time supporter of the fashion luxury brand Balenciaga.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/graziamagazine.com\/me\/articles\/kim-kardashian-balenciaga-muse\/\"><span style=\"font-weight: 400;\">Kim Kardashian wore Balenciaga to Met Gala<\/span><\/a><span style=\"font-weight: 400;\"> and other major events. While she gets to maintain her fashion icon status, Balenciaga searches skyrocketed by 505% after the Met Gala event.&nbsp;&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mid-funnel-marketing\/\">Read also:&nbsp;Mid-Funnel Marketing &#8212; A Succinct Guide [Definition, Strategies]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Pathos\"><\/span><span style=\"color: #993300;\"><b>#2. Pathos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While ethos focuses on the speaker, pathos tries to win audiences by targeting their emotions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be both positive or negative feelings, but the idea is to use shared memories, evoke nostalgia, or share painful memories.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies have shown that people primarily evaluate brands using feelings, not logic.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One good example would be the nationwide campaign on girl children by the Indian Government, \u2018<\/span><a href=\"https:\/\/www.pmindia.gov.in\/en\/government_tr_rec\/beti-bachao-beti-padhao-caring-for-the-girl-child\/\"><span style=\"font-weight: 400;\">Beti Bachao, Beti Padhao<\/span><\/a><span style=\"font-weight: 400;\">\u2019, that focuses on caring for the girl child.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It started with an attempt to address the declining Child Sex Ratio (CSR) and related issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These ad campaigns directly trigger emotions, and they have devised several schemes to promote the campaign \u2018Save Girl Child&#8217;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, brands that trigger emotions in consumers are perceived as more valuable and help them connect with products better.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Logos\"><\/span><span style=\"color: #993300;\"><b>#3. Logos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Also known as the \u2018logic appeal\u2019, logos refers to the use of logic, fact, and rationale to appeal to customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that use logos to attract clients typically include charts, figures, and data as a method of persuasion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands selling electrical appliances and services like financial services can use logos as a persuasive advertising technique.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-marketing-techniques\/\">Read also: A Primer on Persuasive Marketing Techniques<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Techniques_of_Persuasive_Advertising\"><\/span><span style=\"color: #339966;\"><b>Techniques of Persuasive Advertising<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1579677917230-8a938ffc0279?ixlib=rb-1.2.1&amp;ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"Persuasive advertising examples\" width=\"1000\" height=\"1332\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/unsplash.com\/photos\/Z5cyBi5CLPg\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Companies can use several persuasive advertising techniques to attract customers. Let us look at some of them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Carrot_and_stick\"><\/span><span style=\"color: #993300;\"><b>#1. Carrot and stick<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Carrot and stick is a method of persuasion characterized by both the offer of a reward and the threat of punishment.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of persuasive advertising, brands use the offer of rewards or gains to give hope to their customers, compelling them to pursue that feeling of happiness or pleasure.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These gains are referred to as \u2018carrots.\u2019&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a bank releases an advertisement with the message \u2018With our bank, you can earn up to 5% interest on your savings,\u2019 it is a form of carrot as it entices or persuades consumers to invest their money with the bank.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, \u2018sticks\u2019 indicate the possibility of loss or hazard and evoke a sense of fear among people.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of persuading people to pursue something, sticks aim to stop or prevent people from taking a particular action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the message on cigarette packs that reads \u2018Smoking kills\u2019 or \u2018Smoking causes cancer,\u2019 are forms of sticks and intend to stop people from smoking or consuming tobacco.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-best-practices\/\">Read also:&nbsp;9 Proven B2B Email Marketing Best Practices for Beginners<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_The_scarcity_principle\"><\/span><span style=\"color: #993300;\"><b>#2. The scarcity principle<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People like to collect products that are antique, unique, and rare.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It boosts their sense of self-worth.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People spend millions acquiring antique products as simple as <\/span><a href=\"https:\/\/robbreport.com\/style\/fashion\/rare-vingtage-levis-auction-1234759984\/\"><span style=\"font-weight: 400;\">rare-found 1880s Levis jeans <\/span><\/a><span style=\"font-weight: 400;\">in a mine shaft. It was sold for over $87,000.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/robbreport.com\/wp-content\/uploads\/2022\/10\/Levis_Jeans_2.png?w=1000\" alt=\"Levi's Jeans from 1880s\" width=\"1000\" height=\"563\"><\/p>\n<p><span style=\"font-weight: 400;\">In similar ways, companies try to urge customers to buy their products or services by providing limited offers, one-time deals, or limited stocks.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must ensure that your audience perceives your products as scarce or rare, urging them to buy as soon as possible before losing out on the opportunity.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_One_message_per_advertisement\"><\/span><span style=\"color: #993300;\"><b>#3. One message per advertisement<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Despite their best efforts, companies fail to get customers.&nbsp;<\/span><span style=\"font-weight: 400;\">One of the reasons behind it is the mixed signals of their adverts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While endorsing your product or service, stick to one single message.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The message should only be about your product and how it can benefit the audience. This will make it easier for people to understand your brand and its value and increase the probability of conversions.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Writing_in_the_second_person\"><\/span><span style=\"color: #993300;\"><b>#4. Writing in the second person<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Addressing your audience using second-person pronouns such as \u2018you\u2019 and \u2018yours\u2019 helps you connect and engage with them better.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can grab your customers\u2019 attention quickly, as it helps them visualize your products and services in the present than in the future.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, by using \u2018you\u2019 and \u2018yours,\u2019 you enable your audience to place themselves directly in your ads and how they can benefit from your products.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Giving_your_audiences_a_sense_of_control\"><\/span><span style=\"color: #993300;\"><b>#5. Giving your audiences a sense of control<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While persuasion is crucial in advertising, forcing them to buy your products might disengage or annoy them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your audience should have the option to choose between your brand and other options. Studies have shown that people need to feel that they have control over their lives.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to give your customers a sense of control, you should provide them with the ability to decide and choose for themselves.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of creating the feeling of fear of missing out (or FOMO), persuasion helps clients try and purchase the product to get a sense of belonging.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/\">Read also: Targeted Advertising Messages And How They Work<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Call_to_value\"><\/span><span style=\"color: #993300;\"><b>#6. Call to value<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While a call to action encourages prospects to take the next step, a call to value defines what clients will get from a brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a call to action might just mention \u2018Click Now,\u2019 a call to value will instead be \u2018Click Now to Become a Blogger.\u2019&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It conveys the benefit that people will gain from a product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A call-to-value clearly states what consumers can get by taking a specific action.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/value-based-selling\/\">Read also:&nbsp;Value-Based Selling &#8212; 7 Actionable Tips To Build Your Brand Value<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Best_Examples_of_Persuasive_Advertising_to_Get_You_Inspired\"><\/span><span style=\"color: #339966;\"><b>7 Best Examples of Persuasive Advertising to Get You Inspired<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have looked at the definition and techniques of persuasive advertising, let us look at some of its best applications.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Shein\"><\/span><span style=\"color: #993300;\"><b>#1. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.shein.co.uk\/\"><b>Shein<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30305\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.13.21-PM.png\" alt=\"Shein persuasive advertising\" width=\"1128\" height=\"508\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.13.21-PM.png 1128w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.13.21-PM-300x135.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.13.21-PM-1024x461.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.13.21-PM-768x346.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.13.21-PM-595xh.png 595w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Shein is an e-commerce retailer based out of China.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example, Shein tries to create a sense of urgency among its audiences.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand provides a countdown to persuade customers to place orders within a certain time period to avail of free shipping.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This method helps <a href=\"https:\/\/www.engagebay.com\/blog\/increase-revenue\/\">increase sales<\/a>, as more people will want to grab the offer while it is available.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Starbucks\"><\/span><span style=\"color: #993300;\"><b>#2. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.starbucks.com\/\"><b>Starbucks<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30306\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.14.22-PM.png\" alt=\"Starbucks \u2013 call to value persuasive marketing\" width=\"678\" height=\"1146\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.14.22-PM.png 678w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.14.22-PM-177x300.png 177w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.14.22-PM-606x1024.png 606w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.14.22-PM-595xh.png 595w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Starbucks is a multinational coffeehouse chain headquartered in Seattle, United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is famous for releasing a limited range of drinks during the holiday season.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example above, Starbucks has offered a \u2018buy one, get one free\u2019 scheme on its Christmas drinks for a limited time period.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a classic example of the call to value persuasive marketing \u2013 get a one-for-one treat.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Clorox\"><\/span><span style=\"color: #993300;\"><b>#3. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.clorox.com\/\"><b>Clorox<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30307\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.15.01-PM.png\" alt=\"Clorox \u2013 offering them a value proposition\" width=\"592\" height=\"590\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.15.01-PM.png 592w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.15.01-PM-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.15.01-PM-150x150.png 150w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Clorox is an American brand that specializes in disinfectant products.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the ad above, the company tries to convince customers to buy from them by offering them a value proposition.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through the tagline \u2018Proven to kill Covid-19 Virus in 30 seconds,\u2019 Clorox tries to explain how its disinfecting wipes will benefit customers, i.e., prevent the spread of the Covid-19 virus.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Pepsodent\"><\/span><span style=\"color: #993300;\"><b>#4. <\/b><b>Pepsodent<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure style=\"width: 1237px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ebay.com\/itm\/264724844208\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/i.ebayimg.com\/images\/g\/DxYAAOSwk9FerxmV\/s-l1600.jpg\" alt=\"Pepsodent ad from 1952\" width=\"1237\" height=\"1600\"><\/a><figcaption class=\"wp-caption-text\"><em>A Pepsodent ad from 1952<\/em><\/figcaption><\/figure>\n<p>How cool is that ad? And to think that it&#8217;s from all the way back in the &#8217;50s!&nbsp;<\/p>\n<p>The copy is super persuasive and speaks to the consumer directly. You can see that there&#8217;s no beating around the bush here, and no space is wasted.&nbsp;<\/p>\n<p>Good advertising involves conveying the message without boring the consumer. One can only guess that &#8216;clean mouth taste&#8217; was something people were really looking for so many decades ago, what with many kinds of toothpaste leaving a bad aftertaste in the days gone by.&nbsp;<\/p>\n<p>Persuasive advertising, like this example from Pepsodent, must focus on just a few things but the most important ones at that.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/\">Read also: 10 Epic Banner Ad Examples &#8212; Stupendously Creative<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Mondo_Pasta\"><\/span><span style=\"color: #993300;\"><b>#5. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.mondopasta.de\/\"><b>Mondo Pasta<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30309\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.04-PM.png\" alt=\"Mondo Pasta ad\" width=\"726\" height=\"928\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.04-PM.png 726w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.04-PM-235x300.png 235w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.04-PM-595xh.png 595w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mondo Pasta is a German pasta manufacturer that offers a variety of individual pasta variations for every taste.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, the company tries to persuade customers why its pasta is the best through visualization.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The example above shows the advert on a ship where a man supposedly enjoys pasta, represented through the rope tied to a dock.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tagline \u2018So good you can\u2019t let it go\u2019 clearly conveys the quality of the pasta that a guy, even on a ship, can\u2019t dare to miss.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shows why people should prefer Mondo Pasta over other similar brands.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Siemens\"><\/span><span style=\"color: #993300;\"><b>#6. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.siemens.com\/global\/en.html\"><b>Siemens<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30310\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.34-PM.png\" alt=\"Siemens \u2013 visualization in persuasive advertising\" width=\"876\" height=\"668\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.34-PM.png 876w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.34-PM-300x229.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.34-PM-768x586.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.16.34-PM-595xh.png 595w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another excellent example of visualization in persuasive advertising is Siemens.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siemens is a German multinational corporation and industrial manufacturing company headquartered in Munich.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you look at it, it smartly places its washing machine in the library room.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It communicates the idea that the washing machine doesn\u2019t make any noise, following the principle of sharing one benefit at a time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advertisement does not include any tagline since the visuals are enough to convey the message.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Apple\"><\/span><span style=\"color: #993300;\"><b>#7. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.apple.com\/\"><b>Apple<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30311\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.17.13-PM.png\" alt=\"Apple - one message per advertisment\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.17.13-PM.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.17.13-PM-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.17.13-PM-768x435.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-18-at-1.17.13-PM-595xh.png 595w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apple, a US-based multinational company, specializing in consumer electronics, is known for its brilliant marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, Apple cleverly delivers the message to its audience that they understand the importance of data protection.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tagline \u2018What happens on your iPhone, stays on your iPhone\u2019 conveys that iPhone users need not worry about privacy and their information being compromised.&nbsp;<\/span><\/p>\n<p>This particular ad only focuses on one single message at a time, i.e., data privacy and security, and doesn&#8217;t speak about any other features.<\/p>\n<p><span style=\"font-weight: 400;\">This can convince consumers to buy an iPhone, boosting Apple\u2019s sales.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/\">Read also:&nbsp;B2B Email Marketing Examples From Billion Dollar Companies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike informative advertising, where brands focus on the product rather than the consumers, <strong>persuasive advertising makes the consumer smart and in charge.<\/strong>&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of simply listing out features, persuasive adverts win customers by appealing to their emotions, their logic, and their need for a trustworthy brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope that these examples were nice enough to inspire you.&nbsp;<\/span><\/p>\n<p>If you know of some other great examples of persuasive advertising, do share them in the comments.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    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[&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":30610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7436,252],"class_list":["post-30251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-persuasive-advertising","tag-persuasive-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Your Business Can Grow Sales Using Persuasive Advertising<\/title>\n<meta name=\"description\" content=\"Persuasive advertising leverages the desires, interests, and motivations of your target audience to convince them to purchase your products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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