{"id":30362,"date":"2022-10-31T14:18:30","date_gmt":"2022-10-31T14:18:30","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=30362"},"modified":"2026-05-08T08:57:52","modified_gmt":"2026-05-08T08:57:52","slug":"email-acquisition","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-acquisition\/","title":{"rendered":"Learn Email Acquisition From These 6 Strategies And 5 Examples"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">E-Mail.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">One of the oldest forms (Yes, the &#8217;90s are old times now!) of digital communication, nevertheless one of the strongest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given that is it one of the steadfast forms of marketing approaches today, how can we use it to our marketing advantage?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By marketing advantage, I mean not just positively approaching your loyal customers but also acquiring new customers and getting them interested in what you have to sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In this guide article<\/strong>, we have shared six proven strategies to win at email acquisition and five awesome examples of <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> from top brands.<\/span><\/p>\n<p>Learn and enjoy!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#So_What_is_Email_Acquisition\" >So, What is Email Acquisition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#The_Many_Whys_of_Email_Acquisition\" >The Many Whys of Email Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#The_Two_Halves_of_Email_Marketing\" >The Two Halves of Email Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#1_Assembling_Your_Email_List\" >1. Assembling Your Email List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#2_Targeting_Your_Campaign_to_This_List\" >2. Targeting Your Campaign to This List<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#The_Game_Plan_Email_Acquisition_Strategies_To_Expand_Your_Customer_Base\" >The Game Plan: Email Acquisition Strategies To Expand Your Customer Base<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#1_SEO_Is_Your_BFF\" >#1. SEO Is Your BFF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#2_Incorporate_Lead_Nurturing_Techniques\" >#2. Incorporate Lead Nurturing Techniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#3_Using_Paid_Searches_to_Your_Advantage\" >#3. Using Paid Searches to Your Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#4_Touch_Base_With_Loyal_Customers_Often\" >#4. Touch Base With Loyal Customers Often<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#5_Websites_and_Emails_Go_Hand_in_Hand\" >#5. Websites and Emails Go Hand in Hand<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#_Enhance_Your_Email_Marketing\" >&nbsp;Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#6_Lead_the_Way_With_Lead_Magnets\" >#6. Lead the Way With Lead Magnets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#5_Fine_Examples_of_Email_Acquisition_Done_Right\" >5 Fine Examples of Email Acquisition Done Right<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#1_Tory_Burch_An_Attractive_Newsletter\" >#1. Tory Burch: An Attractive Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#2_Loft_Preference-Based_Acquisition\" >#2. Loft: Preference-Based Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#3_JetBlue_Creative_Annual_Reminder\" >#3. JetBlue: Creative Annual Reminder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#4_J_Crew_Factory_Original_Promotion\" >#4. J Crew Factory: Original Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#5_Uber_Informative_and_Crisp_Delivery\" >#5. Uber: Informative and Crisp Delivery<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/#Looks_Like_We_Are_Done\" >Looks Like We Are Done!<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"So_What_is_Email_Acquisition\"><\/span><span style=\"color: #339966;\"><strong>So, What is Email Acquisition?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email acquisition is the process of getting new email addresses (valid, working, and unique) for your business. This can be done through various methods including buying email lists (not recommended), collecting contacts from social media, putting up a signup form on your website, or even asking current customers for their emails.<\/p>\n<p>Now, let&#8217;s get into detail.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Looking to improve your email acquisition strategy? Check out our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to enhance your email campaigns effortlessly.<\/span><\/i><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Many_Whys_of_Email_Acquisition\"><\/span><span style=\"color: #339966;\"><strong>The Many Whys of Email Acquisition<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While email has been a long form of communication since the invention of the internet, marketing through email has been a relatively new concept that is still being explored by marketers worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s why email acquisition is important to marketers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email is one way to ensure more personalized and one-on-one communication with existing and potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To nurture good relationships with customers in the longer term, without a doubt, email is your best bet.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing is at the core of any inbound marketing campaign where lead generation is imperative to success.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#highlight\"><span style=\"font-weight: 400;\">77% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> have seen an increase in engagement over the last 12 months exclusively through email marketing techniques.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The scalability of the email marketing model makes automation much more practical and easy. With targeted lists, email can be used to approach vast audiences across various demographics.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yes, email has been the go-to medium to approach a new client or retain a healthy relationship with an existing one.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, most marketers miss crucial pointers when it comes to email marketing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The common question is &#8211; &#8216;<\/span><b><i>how do you get these valuable clients to subscribe to your emails?&#8217;.<\/i><\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer to this question is fleshed out in the next section with effective, proven tactics to grow your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a> and ultimately gain more leads through email.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">Read also: How To Avoid Spam Filters For Better Email Deliverability<\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Two_Halves_of_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>The Two Halves of Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two basics of email marketing that can help you get started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assembling your email list<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeting your campaign to this list.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before we get to the strategies these two aspects of marketing must be cemented well for the campaign to be successful.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us now take a closer look at these core points.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"1_Assembling_Your_Email_List\"><\/span><span style=\"color: #993300;\"><strong>1. Assembling Your Email List<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you aim to expand your email list, it is important to ensure the list reaches the right people at the right time. Most of email marketing lies in the precision of timing.<\/span><\/p>\n<p><b>The difference between 3,000 people on your email list and 200 potential customers through the list is what email acquisition is all about.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It is likely that people will mark your email as spam and ignore your message, if not sent to the right people who would want to read and go through your emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right proposition is approaching customers who are already interested in what you have to offer and would be interested to learn more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Here are three pointers to help expand your list with the right customer profiles<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research your target customer profile and reiterate your email list accordingly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use promotion on your website\/social media to boost lead acquisition through known resources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When approaching known customers, encourage them to share by providing an incentive<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these points in mind, expanding your email list should be a cakewalk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website should be used as an effective tool to create awareness of your brand and products to approach customers from here on.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since the customers are already interested in your product\/services(after all they are browsing your website with intent) approaching them with a clear proposal in hand will be beneficial for both.&nbsp;<\/span><\/p>\n<p><strong>Hence, preparing an email list focussed on this particular interest group and building your email acquisition strategy from here is a cinch to success.<\/strong><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"2_Targeting_Your_Campaign_to_This_List\"><\/span><span style=\"color: #993300;\"><strong>2. Targeting Your Campaign to This List<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have the email list in hand. <em>What next?<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step, and evidently the most important one is to strategize how to approach this target group through email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim is to convert this target group seamlessly into customers and maybe even returning customers, thus building a stronger customer base.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective strategy that covers all pain points and the best approaches to each distinct customer profile is what will get you here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it is easier said than done, oftentimes spending a lot of time in back research can pay off well in the longer run.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strategies on how to draw customers in, which incentives proved to be the most effective in the past and what information to provide with each email.&nbsp;<\/span><\/p>\n<p>During this phase of email acquisition, our expert suggestion would be to use <a href=\"https:\/\/www.klaviyo.com\/blog\/email-segmentation-ideas\">email segmentation<\/a> to help build a cohesive system of emailing different client profiles.&nbsp;<\/p>\n<p><strong>The best strategy to purely grow your list and eventually gain high-value leads is by using a combination of different channels to initially approach a potential client.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here are some strategies that can help you grow your email list in the right way \ud83d\udc47<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/free-email-trackers\/\">7 Free Email Trackers You Didn\u2019t Know Existed<\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Game_Plan_Email_Acquisition_Strategies_To_Expand_Your_Customer_Base\"><\/span><span style=\"color: #339966;\"><strong>The Game Plan: Email Acquisition Strategies To Expand Your Customer Base<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This section covers the basics of email acquisition. By basic, we mean the very first few steps to acquiring quality customers and how to keep them coming back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a side note, it is important to remember to use a combination of different channels and techniques to make the campaign work best for you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without further delay let us get into the deets.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"1_SEO_Is_Your_BFF\"><\/span><span style=\"color: #993300;\"><strong>#1. SEO Is Your BFF<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO can be a handy tool that can be paired with other strategies to effectively grow your customer acquisitions and ultimately lead conversion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How SEO can be helpful in that it can display your page on top and get potential customers interested in your business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By having&nbsp; SEO analytics on paper, you will be able to outline which customers to approach and what would be the best way to approach them through emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO-based lead generation is a success due to the volume and scalability of traffic directed by google. If you want to hit bug numbers through your email list, it would be good to start optimizing your SEO strategy to gain high-quality traffic.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Streamline your email acquisition with our free, <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">designed to boost engagement and conversions.<\/span><\/i><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"2_Incorporate_Lead_Nurturing_Techniques\"><\/span><strong><span style=\"color: #993300;\">#2. Incorporate Lead Nurturing Techniques<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To stay on top of a potential lead&#8217;s mind, you have to be unmissable and have content ready through email that will make the lead in turn approach you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some sure bet pushes to encourage the client to purchase email is to include CTAs such as shop now or buy now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another approach to strongly <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">nurture the lead<\/a> to make the purchase is by introducing incentives through your email. These could include discount codes or special offers which could only be availed through email.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"3_Using_Paid_Searches_to_Your_Advantage\"><\/span><span style=\"color: #993300;\"><strong>#3. Using Paid Searches to Your Advantage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Paid ads and searches are great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes them even greater is how they can be utilized to grow your mailing list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gathering information on who to approach with your emails saves you a lot of time (and, of course, money).&nbsp;<\/span><\/p>\n<p><b><i><span style=\"text-decoration: underline;\">Caution<\/span>: Only invest in paid searches if you have your end goal set and if you have the resources to invest! If not it would be the bottom of a rabbit hole that sucks up all your money.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lead tracking is another important aspect of paid search-related email marketing which helps you gauge how well this approach is working and how to tweak it to make it even more successful.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid search ads provide an extensive opportunity, especially for SMBs looking to expand their horizon and reach new audiences daily.<\/span><\/p>\n<p><em>\ud83d\udc49Need a break from your email marketing hustle? Have a laugh with these relatable email memes for marketers! \ud83e\udd23<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Touch_Base_With_Loyal_Customers_Often\"><\/span><strong><span style=\"color: #993300;\">#4. Touch Base With Loyal Customers Often<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Successful businesses with successful email marketing campaigns have one thing in common: a loyal following.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Building a customer base is one thing but retaining a strong relationship with existing customer profiles is entirely another thing on its own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing provides an excellent opportunity to strengthen the customer-company relationship. Use email to promote and upsell your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep customers in the loop with sales, promotions, and other offers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective email marketing campaigns are well-written with precise information and are usually accompanied by an attractive element (usually an offer or promotion).<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\">Read also: Master the Key Types of Email Marketing Campaigns: A Blueprint<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Websites_and_Emails_Go_Hand_in_Hand\"><\/span><span style=\"color: #993300;\"><strong>#5. Websites and Emails Go Hand in Hand<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once a potential customer visits your website, whether they have a buying intent or not, they should be tempted to push the button and subscribe to your mailing list.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites are where the majority of your leads come from. To ensure the right leads reach the right spot, the design should be foolproof and attractive.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three pointers to email acquisition through websites:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Clear CTA:<\/b><span style=\"font-weight: 400;\"> A crisp CTA completing visitors to subscribe to your mailing list will do the job. Avoid unnecessary CTAs accompanying this such as \u201cCheck out this ebook\u201d or \u201cClick here for a free demo\u201d, which would leave the visitor overwhelmed and confused.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Explicit Copy:<\/b><span style=\"font-weight: 400;\"> Copies are often the overlooked part, but are the most important. When the copy delivers exactly what a customer wants, it will get them hooked and instantly subscribe to your mailing list.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Clean Design<\/b><span style=\"font-weight: 400;\">: By clean design, we mean clear direction which leads potential customers to the subscribing list. The subscription to your email CTA should not get lost in the millions of other things your webpage might have. Keep the design minimal and pointing in the right direction.<\/span><\/li>\n<\/ul>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"_Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"6_Lead_the_Way_With_Lead_Magnets\"><\/span><span style=\"color: #993300;\"><strong>#6. Lead the Way With Lead Magnets<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unfortunately (or fortunately!), a simple signup\/subscription to our newsletter is not enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are expecting more out of this simple offer and it is up to you to deliver it to them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the competition only increasing, subscribing to your newsletter might not be as convincing as it was in the golden age of the internet (say, the early 2000s).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lead magnets when combined with the newsletter approach do the major heavy lifting for you when acquiring new clients to your mailing list and help in expanding this list swiftly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\">lead magnet<\/a> can be offered in exchange for a client\u2019s email address and hence is a beneficial offer that they cannot refuse.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some lead magnets that work in the best combination with an email subscription:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E-books\/e-pubs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whitepaper reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informational videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coupons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quizzes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Courses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Templates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To give you an inkling: l<\/span><span style=\"font-weight: 400;\">ead magnets are often a solution to a problem.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn what your customer needs the most and use a lead magnet as a quick way of convincing them to part with their email address in return for a quick solution.&nbsp;<\/span><\/p>\n<p><em><strong>This 50:50 deal works out in favor of everyone!<\/strong><\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-abbreviations\/\">Read also: 40 Popular Email Abbreviations And Their Meanings<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Fine_Examples_of_Email_Acquisition_Done_Right\"><\/span><strong><span style=\"color: #339966;\">5 Fine Examples of Email Acquisition Done Right<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally the end of the lengthy guide. But wait we have a few more goodies in our bag before we wrap up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You probably are actively emailing your clients and are seeking to make it a long-term commitment. If it is not working, there must be something missing from your approach.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the details above guide you through the various approaches, there is more than one thing that can go wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, email acquisition is a learning curve and there is no one way to do it right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have gathered a few eminent examples of email acquisition done right, and what makes them so exemplary.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Tory_Burch_An_Attractive_Newsletter\"><\/span><span style=\"color: #993300;\"><strong>#1. Tory Burch: An Attractive Newsletter<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Opening an email and reading through tons of information can get boring (very easily). Tony Burch instead came up with an animated Gif to precisely convey the information and get the customer hooked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A round of applause!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Loft_Preference-Based_Acquisition\"><\/span><span style=\"color: #993300;\"><strong>#2. Loft: Preference-Based Acquisition<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If there is one thing that can make clients instantly click through, it is preferences and tailoring the output. This is especially true when it comes to personal choices such as clothing and accessories where a little bit of customization can go a long way.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Loft_Tell_Us_About_You.jpg?width=450&amp;name=Loft_Tell_Us_About_You.jpg\" alt=\"Email Marketing Campaign Example: Loft - &quot;Happy Inbox, Happy Life&quot;\" width=\"450\" height=\"675\"><\/p>\n<p><span style=\"font-weight: 400;\">Loft figured this hack out and used it to their advantage.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_JetBlue_Creative_Annual_Reminder\"><\/span><span style=\"color: #993300;\"><strong>#3. JetBlue: Creative Annual Reminder<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jetblue is crushing it with its email marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a brilliant, humorous, and light copy, they have made quite an impression on the reader.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/JetBlue_Anniversary.jpg?width=450&amp;name=JetBlue_Anniversary.jpg\" alt=\"Email Marketing Campaign Example: JetBlue - &quot;It's our one year anniversary&quot;\" width=\"450\" height=\"715\"><\/p>\n<p><span style=\"font-weight: 400;\">The end goal of this newsletter is likely to keep customers in the loop, and Jetblue has assured customers to keep staying in the loop and would want to be acquainted with their service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Way to go Jetblue!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_J_Crew_Factory_Original_Promotion\"><\/span><span style=\"color: #993300;\"><strong>#4. J Crew Factory: Original Promotion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">J crew with their inventive copy accompanied by a smart visual are doing the promotion game right.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/JCrew_Gift_Card_Email.jpg?width=450&amp;name=JCrew_Gift_Card_Email.jpg\" alt=\"Email Marketing Campaign Example: J.Crew Factory - &quot;If your wrapping looks like this, you may want to get them a giftcard&quot;\" width=\"450\" height=\"908\"><\/p>\n<p><span style=\"font-weight: 400;\">The idea is simple: to get users to avail of this offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This notion is evident with the clean design and leads users to do just that.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Uber_Informative_and_Crisp_Delivery\"><\/span><span style=\"color: #993300;\"><strong>#5. Uber: Informative and Crisp Delivery<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most emails are scanned by the end user. Uber used this fact to their advantage while informing users to sync their email ids with the uber app.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/uber-email-campaign.jpg?width=450&amp;name=uber-email-campaign.jpg\" alt=\"Email Marketing Campaign Example: Uber - &quot;Connect your calendar, streamline your schedule&quot;\" width=\"450\" height=\"404\"><\/p>\n<p><span style=\"font-weight: 400;\">The creative use of the graphics combined with a coherent CTA makes the end goal crystal clear, which is what newsletters are all about.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">The Surprisingly Easy Guide For Email Drip Campaigns<\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Looks_Like_We_Are_Done\"><\/span><span style=\"color: #339966;\"><strong>Looks Like We Are Done!<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we wrap up, let us touch upon some key points.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email acquisition is about building a steady audience that supports your key marketing campaigns.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Different strategies work for different purposes(and companies) and there is no one approach that works for all<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An email automation software will come in handy when you know your customer profiles well and are ready to scale to large numbers.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And most importantly, email acquisition is about acquiring new customers and keeping the old customers in the loop. The content you put out there should serve both of these purposes without compromising on the quality.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Need help implementing your marketing strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can help. This all-in-one software has a wide range of <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a> and <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> tools, powering more than 46,000 businesses across the world.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-Mail. One of the oldest forms (Yes, the &#8217;90s are old times now!) of digital communication, nevertheless one of the [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":31016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[7476],"class_list":["post-30362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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