{"id":30561,"date":"2022-11-23T14:15:24","date_gmt":"2022-11-23T14:15:24","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=30561"},"modified":"2026-03-18T07:05:39","modified_gmt":"2026-03-18T07:05:39","slug":"campaign-management","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/campaign-management\/","title":{"rendered":"4 Reasons Why Your Business Needs Campaign Management Software"},"content":{"rendered":"<p>Any successful marketing campaign has so many moving parts that some things can quickly go out of hand.<\/p>\n<p>Yet sometimes, that can be the difference between the success and failure of your campaign, so it\u2019s truly best to have all the components organized.<\/p>\n<p>To that end, we recommend using campaign management software.<\/p>\n<p>In this short article, we\u2019ll discuss what campaign management is, why software can benefit your small business so much in this area, and how to select the right software for your marketing needs.<\/p>\n<p>Let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#What_Is_Campaign_Management\" >What Is Campaign Management?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Audience_segmentation\" >Audience segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Objective_setting\" >Objective setting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Marketing_channel_determination\" >Marketing channel determination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Campaign_deployment\" >Campaign deployment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Analytics_tracking\" >Analytics tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#The_Advantages_of_Using_Campaign_Management_Software\" >The Advantages of Using Campaign Management Software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Automation_saves_time_and_effort\" >Automation saves time and effort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Establishes_repeatable_processes\" >Establishes repeatable processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Ensures_message_delivery\" >Ensures message delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Tracks_the_most_important_metrics_in_real-time\" >Tracks the most important metrics in real-time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#How_To_Choose_the_Best_Campaign_Management_Software\" >How To Choose the Best Campaign Management Software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Ease_of_use\" >Ease of use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Automation\" >Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Team_collaboration\" >Team collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Optimization\" >Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Analytics\" >Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                  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interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Campaign_Management\"><\/span><strong><span style=\"color: #339966;\">What Is Campaign Management?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Managing your marketing campaigns, also known as campaign management, is a multi-step approach to ensuring the success of your marketing campaigns.<\/strong><\/p>\n<p>You\u2019d first plan the components of the campaign, then execute the campaign, track its results, and analyze them.<\/p>\n<p>Here are the components of campaign management in more detail.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audience_segmentation\"><\/span><strong><span style=\"color: #993300;\">Audience segmentation<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Selling to a broad and general audience is not going to bode well. You need a target audience with pain points that your products or services can solve. Then you\u2019d market to those people.<\/p>\n<p>That involves first <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segmenting your existing audience<\/a> as well as any incoming leads.<\/p>\n<figure id=\"attachment_10713\" aria-describedby=\"caption-attachment-10713\" style=\"width: 1341px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List.png\"><img decoding=\"async\" class=\"wp-image-10713 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List.png\" alt=\"CRM functionality -- contact segmentation\" width=\"1341\" height=\"498\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List.png 1341w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-300x111.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-1024x380.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-768x285.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-595xh.png 595w\" sizes=\"(max-width: 1341px) 100vw, 1341px\" \/><\/a><figcaption id=\"caption-attachment-10713\" class=\"wp-caption-text\"><em>A segmented list example from EngageBay<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Objective_setting\"><\/span><strong><span style=\"color: #993300;\">Objective setting<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What kinds of goals are you trying to achieve with this marketing campaign? Are those goals within reach based on factors such as your budget and historical data?<\/p>\n<p>As you decide, you\u2019ll create objectives you\u2019ll use your marketing campaign to help fulfill.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_channel_determination\"><\/span><strong><span style=\"color: #993300;\">Marketing channel determination<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing is an umbrella term that refers to so many unique types of marketing, from content marketing to social media marketing, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>, video marketing, and more.<\/p>\n<p>Based on your audience, goals, and budget, you must next determine which marketing channels are the most appropriate choice for this upcoming campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_deployment\"><\/span><strong><span style=\"color: #993300;\">Campaign deployment<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you create and compile the materials that will comprise your marketing campaign, the time will soon come to launch the campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analytics_tracking\"><\/span><strong><span style=\"color: #993300;\">Analytics tracking<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, you must use data and metrics to gauge how well your campaign performed.<\/p>\n<p>No marketing campaign is perfect, and there\u2019s always much to learn if you underperformed.<\/p>\n<figure id=\"attachment_23679\" aria-describedby=\"caption-attachment-23679\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Sources.gif\"><img decoding=\"async\" class=\"wp-image-23679 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Sources.gif\" alt=\"Traffic analytics\" width=\"1370\" height=\"782\"><\/a><figcaption id=\"caption-attachment-23679\" class=\"wp-caption-text\"><em>Traffic analytics in EngageBay<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">Read also:&nbsp;The Surprisingly Easy Guide For Email Drip Campaigns<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Advantages_of_Using_Campaign_Management_Software\"><\/span><strong><span style=\"color: #339966;\">The Advantages of Using Campaign Management Software<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we said in the intro, marketing has a lot of moving parts.<\/p>\n<p>With campaign management software, you can take a more hands-off but still active approach to your campaigns.<\/p>\n<p>That will help you streamline your campaign planning and deployment processes moving forward.<\/p>\n<p>Here are some benefits of using campaign management software.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automation_saves_time_and_effort\"><\/span><strong><span style=\"color: #993300;\">Automation saves time and effort<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all wish the day had 25 or 30 hours in the day, but we just don\u2019t. We have to work with what we have, as difficult as that may sometimes be.<\/p>\n<p>Rather than manually go through all the stages of campaign management as detailed in the section prior, you can rely on software to automate more of these processes.<\/p>\n<p>You set the rules for automation so that using this feature doesn\u2019t deviate from your marketing campaign too sharply.<\/p>\n<p>Then sit back and allow automation to take care of the tasks you simply don\u2019t have time for as you need to do things like sleep and eat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Establishes_repeatable_processes\"><\/span><strong><span style=\"color: #993300;\">Establishes repeatable processes<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although every marketing campaign is different, after deploying enough of them, you\u2019ll begin to notice recurring patterns.<\/p>\n<p>With campaign management software, if your processes are similar or even identical in some areas, you can create repeatable processes that you can rely on repeatedly to streamline operations and save time as you launch future campaigns.<\/p>\n<figure id=\"attachment_14010\" aria-describedby=\"caption-attachment-14010\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\"><img decoding=\"async\" class=\"wp-image-14010 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"trigger email automation\" width=\"1370\" height=\"782\"><\/a><figcaption id=\"caption-attachment-14010\" class=\"wp-caption-text\"><em>Email marketing automation in EngageBay<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Ensures_message_delivery\"><\/span><strong><span style=\"color: #993300;\">Ensures message delivery<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using software like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> for your campaign management allows you to adjust the email delivery rate, so your marketing messages are a lot less likely to end up caught in a reader\u2019s spam filter.<\/p>\n<p>The software will also deal with unsubscribes and bounces for you, saving you more time.<\/p>\n<p>You\u2019re also free to configure the emailing preference options so that you can follow all data protection rules.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tracks_the_most_important_metrics_in_real-time\"><\/span><strong><span style=\"color: #993300;\">Tracks the most important metrics in real-time<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why wait until a marketing campaign is over to see KPIs when you can do so as they happen?<\/p>\n<p>Marketing software like <a href=\"https:\/\/www.engagebay.com\/blog\/activecampaign-alternatives\/\">ActiveCampaign<\/a> or EngageBay will produce results about more of the metrics you care about in your campaigns.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-18669 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Email-broadcasts.gif\" alt=\"email campaign automation in EngageBay\" width=\"1370\" height=\"782\"><\/a><\/p>\n<p>These real-time updates allow you to swerve or even change direction entirely while your campaign is still underway.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">Read also:&nbsp;10 Lead Nurturing Campaigns From Top Brands Like Kate Spade<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Choose_the_Best_Campaign_Management_Software\"><\/span><span style=\"color: #339966;\"><strong>How To Choose the Best Campaign Management Software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing campaign management software is a viable addition to your current campaign planning, but there are more options on the market than you would have thought. How do you choose?<\/p>\n<p>Here are some factors to pay attention to in your decision-making.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ease_of_use\"><\/span><strong><span style=\"color: #993300;\">Ease of use<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you and your team struggle to figure out the features of marketing software during your free trial, then it won\u2019t be any better once you pay for the software.<\/p>\n<p>You\u2019re getting essentially the same version of the software just with more features, but the interface will be unaltered.<\/p>\n<p>The easier the program is to use, the happier your team will be, and the more productive!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automation\"><\/span><strong><span style=\"color: #993300;\">Automation<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Campaign management software without automation just feels incomplete.<\/p>\n<p>You\u2019ll rely on automation heavily to guide your future campaigns, so triple-check the features list for each piece of software you\u2019re considering, so you\u2019re certain that <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">automation<\/a> is offered.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Team_collaboration\"><\/span><strong><span style=\"color: #993300;\">Team collaboration<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t work alone, even if you do lead a small business or startup. Thus, your marketing software should have a team collaboration feature.<\/p>\n<p>In that feature, you should be able to assign or revoke access based on role and share workflows seamlessly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimization\"><\/span><strong><span style=\"color: #993300;\">Optimization<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Campaign management software is about more than boosting the efficiency of your campaigns but making them truly better.<\/p>\n<p>To that end, the software should include optimization features such as A\/B testing, send time optimization, and <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a> predictions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analytics\"><\/span><strong><span style=\"color: #993300;\">Analytics<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without a doubt, a must-have feature of any marketing software worth its salt is rich, detailed analytics.<\/p>\n<p>As we just discussed, these metrics will guide many of your campaign choices now, and in the future, so the data must be easily digestible and clearly presented.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Campaign management is an integral process that all marketing campaigns should follow so you check the boxes of what a good campaign should be.<\/p>\n<p>Software exists to make managing your ongoing and future campaigns even more efficient, so be sure to take advantage!&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one marketing, sales, and customer support software designed for small businesses and startups. You get a suite of campaign management and automation features &#8212; including contact management, audience segmentation, personalization, workflow automation, email templates, schedulers, drip campaigns, and so much more.&nbsp;<\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\">Sign up<\/a> or book a <a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">demo<\/a> and our experts will show how your business can benefit from using EngageBay.&nbsp;<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Any successful marketing campaign has so many moving parts that some things can quickly go out of hand. Yet sometimes, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":32448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7545,7549,7547,127,7546,7544,7548],"class_list":["post-30561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-campaign-management","tag-campaign-management-benefits","tag-campaign-management-software","tag-email-marketing-campaigns","tag-managing-campaigns","tag-marketing-campaigns","tag-marketing-management-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Reasons To Use Campaign Management Software<\/title>\n<meta name=\"description\" content=\"Campaign management software helps keep the campaign gears running smoothly through a suite of powerful features. 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