{"id":30934,"date":"2023-12-04T13:16:36","date_gmt":"2023-12-04T13:16:36","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=30934"},"modified":"2024-09-04T05:37:48","modified_gmt":"2024-09-04T05:37:48","slug":"mailchimp-vs-drip","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-drip\/","title":{"rendered":"Mailchimp vs Drip: Which Is the Best Email Marketing Platform?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may find it difficult to choose the right email marketing software since all platforms offer similar features. So, as we compare Mailchimp vs Drip, we\u2019ll review the ins and out of each email marketing automation platform and show you how each product actually performs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp\u2019s marketing platform allows you to perform basic email marketing functions like sending email newsletters, running automations, building customer journeys, and A\/B testing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drip is designed for eCommerce owners. It has powerful pre-built automation playbooks and advanced segmentation and personalization capabilities. But do its features meet your business needs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I signed up for the free plan and free trial of both platforms to test the features. I tested the landing page builders and reviewed the segmentation capabilities and automation features.<\/span><\/p>\n<p><strong>And in this detailed Mailchimp vs Drip comparison article, you\u2019ll learn:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mailchimp vs Drip differences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why Drip\u2019s automation is better<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How both platforms\u2019 split testing features work<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which type of campaigns can you create<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-drip\/#Mailchimp_vs_Drip_The_Key_Difference_Between_the_Two_Platforms\" >Mailchimp vs Drip: The Key Difference Between the Two Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-drip\/#Comparing_Mailchimp_vs_Drip\" >Comparing Mailchimp vs Drip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-drip\/#EngageBay_A_More_Powerful_Affordable_Alternative\" >EngageBay: A More Powerful &amp; Affordable Alternative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-drip\/#Wrapping_up\" >Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_vs_Drip_The_Key_Difference_Between_the_Two_Platforms\"><\/span><span style=\"color: #339966;\"><b>Mailchimp vs Drip: The Key Difference Between the Two Platforms<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The major difference between Mailchimp and Drip comes down to your business needs. Mailchimp packs features that meet the needs of small businesses while Drip caters to the needs of eCommerce owners.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Mailchimp \u2013 An all-in-one marketing platform designed for small businesses and email marketing experts<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It started as an email marketing tool for small businesses. You can use its segmentation tool to target customers based on their interests, send automated emails using the journey builder, and choose from a list of <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">email templates<\/a> to improve customer experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it later transitioned into an all-in-one marketing platform for small businesses. So apart from the email marketing platform, they also offer features such as:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Social Media Management: <\/b><span style=\"font-weight: 400;\">Manage social accounts, create social campaigns, and engage with people all in one place.<\/span><\/li>\n<li><b>Ad Management: <\/b><span style=\"font-weight: 400;\">Run ad campaigns to target audiences with similar interests to your contacts and retarget site visitors with display ads, Facebook ads, and Instagram ads.&nbsp;<\/span><\/li>\n<li><b>Marketing CRM: <\/b><span style=\"font-weight: 400;\">Mailchimp\u2019s simple CRM helps you manage and organize your contacts. You can then use the segmentation tools to tailor campaigns to specific contacts.<\/span><\/li>\n<li><b>Website Builder: <\/b><span style=\"font-weight: 400;\">You can build your website on Mailchimp and use its marketing tools to engage with site visitors. You can also create an online store and start managing orders.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Enhance your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span style=\"color: #993300;\"><b>Drip \u2013 An email marketing platform for eCommerce owners<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Drip\u2019s design, workflows, templates, dashboards, and automations meet the needs of eCommerce owners\u2013that\u2019s the major difference between Mailchimp vs Drip. So expect an easy-to-use user interface and a fast learning curve with Drip as compared to Mailchimp.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drip\u2019s simple email marketing platform has the following features:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Forms &amp; Pop-ups: <\/b><span style=\"font-weight: 400;\">Pick designs from a list of pre-built templates, customize buttons, and personalize pop-ups based on different factors.<\/span><\/li>\n<li><b>Advanced segmentation: <\/b><span style=\"font-weight: 400;\">It helps you analyze how your customers shop and send hyper-targeted content based on what they\u2019re interested in.<\/span><\/li>\n<li><b>Automation: <\/b><span style=\"font-weight: 400;\">Save time by picking from the list of pre-built automations and workflows designed for eCommerce stores. You can also customize your workflows using the visual workflow builder without coding.<\/span><\/li>\n<\/ul>\n<p><b>Overall verdict:&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp is suitable for you if you\/your team is tech savvy and can work with an all-in-one platform. This means it could take some time to get used to some features, but the upside of it is you replace platforms like social media management apps.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re an eCommerce store owner, Drip is your best-fit email marketing platform. It has pre-built workflows and playbooks designed for eCommerce and its entire user interface is built with eCommerce stores in mind.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/pipedrive-vs-salesmate\/\">Read also:&nbsp;The Definitive Pipedrive vs Salesmate Review: Which is The Best CRM Solution?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comparing_Mailchimp_vs_Drip\"><\/span><span style=\"color: #339966;\"><b>Comparing Mailchimp vs Drip<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ll have an in-depth look into the email marketing features of each platform and give you our review based on first-hand experience and usage of the platforms.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Drip vs Mailchimp: User Interface (UI) &amp; Ease of Use<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This review will look into how easy each platform would be to implement and the resources available to help you get started.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">All its features are a click away from the main dashboard. But its UI is not user-friendly for beginners and non-tech users, so it might be too much for you if you\u2019re just looking for an email marketing platform.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Mailchimp makes it easy for you by personalizing your onboarding.<\/span><\/p>\n<figure id=\"attachment_30942\" aria-describedby=\"caption-attachment-30942\" style=\"width: 913px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-UI.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30942\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-UI.jpg\" alt=\"Mailchimp UI\" width=\"913\" height=\"492\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-UI.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-UI-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-UI-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-UI-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-UI-595xh.jpg 595w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/a><figcaption id=\"caption-attachment-30942\" class=\"wp-caption-text\"><em>Mailchimp UI<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When you choose the goal you want to achieve with Mailchimp, it would recommend the next steps tailored in line with the goal. The dashboard would also be personalized based on your goal.<\/span><\/p>\n<figure id=\"attachment_30944\" aria-describedby=\"caption-attachment-30944\" style=\"width: 915px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Dashboard.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30944\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Dashboard.jpg\" alt=\"Mailchimp dashboard\" width=\"915\" height=\"493\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Dashboard.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Dashboard-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Dashboard-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Dashboard-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Dashboard-595xh.jpg 595w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a><figcaption id=\"caption-attachment-30944\" class=\"wp-caption-text\"><em>Mailchimp dashboard<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Despite Mailchimp being more than just an email marketing platform, they make it easy for you to get started by providing <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLniTESH_YLMX9o6hNu1WJ0E20JoRIqNau\"><span style=\"font-weight: 400;\">detailed tutorials and webinars<\/span><\/a><span style=\"font-weight: 400;\">. When you also hover over the features, it highlights the benefits of those features making it easy to get around the interface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp has a marketplace where you can hire experts to build automations, organize your contacts and even train you on how to use the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when an email marketing solution has such a marketplace, know that it isn\u2019t that easy to use for most people.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also offers native integration in categories like customer service, analytics, eCommerce, payments, subscription management, and <\/span><a href=\"https:\/\/mailchimp.com\/integrations\/\"><span style=\"font-weight: 400;\">many more<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Read also:&nbsp;13 Mailchimp Alternatives With Pricing, Comparison Tables<\/a><\/p>\n<p><b style=\"color: #666699; font-size: 20.8px; font-style: inherit;\">Drip<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drip has a clean UI mainly because it\u2019s only an email marketing platform and lacks all the bells and whistles of Mailchimp. It\u2019s easy to use and has all the essential features a click away so you don\u2019t have to be an email marketing specialist to use Drip.<\/span><\/p>\n<figure id=\"attachment_30945\" aria-describedby=\"caption-attachment-30945\" style=\"width: 928px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-dashboard.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30945\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-dashboard.jpg\" alt=\"Drip dashboard\" width=\"928\" height=\"464\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-dashboard.jpg 1365w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-dashboard-300x150.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-dashboard-1024x512.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-dashboard-768x384.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-dashboard-595xh.jpg 595w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/a><figcaption id=\"caption-attachment-30945\" class=\"wp-caption-text\"><em>Drip dashboard<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Once you import your subscriber list, you can send automated emails using its automation builder. For eCommerce owners, you get direct integration with all the major eCommerce platforms such as <a href=\"https:\/\/www.engagebay.com\/integrations\/shopify-integration\">Shopify<\/a>, Magento, WooCommerce, and BigCommerce. For regular users, you can install their WordPress plugin and start creating forms and segmenting your contacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drip also offers integrations with eCommerce platforms, CRM platforms, payment processors, and <\/span><a href=\"https:\/\/www.drip.com\/integrations\"><span style=\"font-weight: 400;\">many more<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><b>UI &amp; ease of use verdict:&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drip has a cleaner UI, and it\u2019s easy to use compared to Mailchimp. This is because Drip only has the essential email marketing features, while Mailchimp packs more marketing features so it crams all of them into one dashboard.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Want to find a HubSpot alternative that's better suited to your needs? Check out our article on the top HubSpot alternatives.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\">Want to find a Drip alternative that&#8217;s better suited to your needs? Check out our article on the top <a href=\"https:\/\/www.engagebay.com\/blog\/drip-alternatives\/\">Drip alternatives<\/a>.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email marketing templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/pipedrive-vs-monday\/\">Read also:&nbsp;Pipedrive VS Monday: Which Is Better? A Side-By-Side Review<\/a><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>Drip vs Mailchimp: Pricing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The pricing of most email marketing platforms depends on the number of contacts you have. Mailchimp and Drip are no exception.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the pricing model of both platforms differs a bit\u2013Mailchimp is tier based where features are restricted on some plans while Drip is based on the number of contacts you have and includes all its features in the total cost.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp has <\/span><a href=\"https:\/\/mailchimp.com\/pricing\/marketing\/\"><span style=\"font-weight: 400;\">four pricing plans<\/span><\/a><span style=\"font-weight: 400;\">. Here are the plans based on the base number of contacts (500):<\/span><\/p>\n<ul>\n<li>The essential plan starts at $11 per month<\/li>\n<li>The standard plan starts at $17 per month<\/li>\n<li>The premium plan starts at $299 per month<\/li>\n<\/ul>\n<figure id=\"attachment_30949\" aria-describedby=\"caption-attachment-30949\" style=\"width: 927px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-pricing.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30949\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-pricing.jpg\" alt=\"Mailchimp pricing\" width=\"927\" height=\"506\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-pricing.jpg 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-pricing-300x164.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-pricing-1024x559.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-pricing-768x419.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-pricing-595xh.jpg 595w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/a><figcaption id=\"caption-attachment-30949\" class=\"wp-caption-text\"><em>Mailchimp pricing<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are the features included in each plan:<\/span><\/p>\n<p><b>Free plan<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximum contacts\u2013500<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users\u20131 seat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email support for the first 30 days<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1 user role; owner<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre-built email templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">300+ integrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basic reporting and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forms and landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative assistant which automatically imports your brand assets into Mailchimp<\/span><\/li>\n<\/ul>\n<p><b>The essentials plan includes all the features in the free plan plus<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximum contacts\u201350,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users\u20133 seats<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">24\/7 email and chat support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2 user roles; owner and admin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove Mailchimp branding<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email Scheduling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automated customer journey builder&nbsp;<\/span><\/li>\n<\/ul>\n<p><b>The standard plan includes all the features in the essential plan plus<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximum contacts\u2013100,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users\u20135 seats<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4 user roles; owner, admin, author, and viewer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhanced automated customer journeys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre-built journeys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom-coded templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Predictive segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content optimizer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send time optimization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic content<\/span><\/li>\n<\/ul>\n<p><b>The premium plan includes all the features in the standard plan plus<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited maximum contacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited number of users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Phone and priority support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 user roles; owner, admin, author, manager and viewer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comparative reporting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multivariate testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced segmentation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The pricing in each tier changes depending on the number of contacts you have. The maximum number of emails that can be sent per month also changes with the number of contacts.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Don't settle for HubSpot's high prices. Check out our article on the best HubSpot alternatives for a better deal.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\">Don&#8217;t settle for Mailchimp&#8217;s high prices. Check out our article on the <a href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">best Mailchimp alternatives<\/a> for a better deal.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-competitors\/\">Read also: Constant Contact Competitors: Features, Pricing, Pros and Cons [Tables]<\/a><\/p>\n<h4><b><span style=\"color: #666699;\">Drip<\/span>&nbsp;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Drip\u2019s <\/span><a href=\"https:\/\/www.drip.com\/pricing\"><span style=\"font-weight: 400;\">pricing plan<\/span><\/a><span style=\"font-weight: 400;\"> only depends on the number of contacts you have. Here\u2019s the price based on the base number of contacts (2,500):<\/span><\/p>\n<figure id=\"attachment_30950\" aria-describedby=\"caption-attachment-30950\" style=\"width: 930px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-pricing.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30950\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-pricing.jpg\" alt=\"Drip pricing\" width=\"930\" height=\"507\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-pricing.jpg 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-pricing-300x164.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-pricing-1024x559.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-pricing-768x419.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-pricing-595xh.jpg 595w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a><figcaption id=\"caption-attachment-30950\" class=\"wp-caption-text\"><em>Drip pricing<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A few things to note:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There\u2019s only a 14-day free trial, no free plan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited email sends&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All features are included in this pricing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are the features included in the plans:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre-built playbooks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reporting and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forms and pop-ups<\/span><\/li>\n<li>Advanced email marketing automation<\/li>\n<\/ul>\n<p><b>Pricing verdict:&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp has a more favorable pricing plan compared to Drip. Although Drip includes all its features in its price, Mailchimp\u2019s standard plan alone beats that price as contacts increase. With Mailchimp, you also get access to other marketing features.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One key thing to note though is the advanced segmentation feature is only available in the highest-priced tier on Mailchimp, while on Drip it\u2019s all-inclusive with the price.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-constant-contact\/\">Read also:&nbsp;Mailchimp vs Constant Contact &#8212; What\u2019s Right for You?<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Drip vs Mailchimp: A\/B Split Testing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A\/B testing campaigns provide data that helps you understand what your audience finds engaging. Both Mailchimp and Drip offer A\/B testing capabilities, but they differ when it comes to the variables you want to test.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp has two ways of A\/B testing depending on your pricing plan:<\/span><b><\/b><\/p>\n<ul>\n<li><b>A\/B testing campaigns: <\/b><span style=\"font-weight: 400;\">This tests different versions of a single email campaign based on <\/span>one variable at a time. Variables to test include the subject line, front name, content, and send time. This feature is available in all the plans except the free plan.<\/li>\n<li><b>Multivariate campaigns: <\/b><span style=\"font-weight: 400;\">This allows you to test <\/span>multiple variables at one time<span style=\"font-weight: 400;\">. Mailchimp will create different combinations of your email marketing campaign based on multiple variables and send the campaigns to your recipient. <\/span>This feature is only available on the premium plan<span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_30952\" aria-describedby=\"caption-attachment-30952\" style=\"width: 931px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Multivariate-Campaign-Builder.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30952\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Multivariate-Campaign-Builder.jpg\" alt=\"Mailchimp Multivariate Campaign Builder\" width=\"931\" height=\"502\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Multivariate-Campaign-Builder.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Multivariate-Campaign-Builder-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Multivariate-Campaign-Builder-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Multivariate-Campaign-Builder-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-Multivariate-Campaign-Builder-595xh.jpg 595w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/a><figcaption id=\"caption-attachment-30952\" class=\"wp-caption-text\"><em>Mailchimp Multivariate Campaign Builder<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When you choose a combination of variables you want to test, Mailchimp allows you to set up the configuration of the split test before designing the details of the campaign.&nbsp;<\/span><\/p>\n<figure id=\"attachment_30953\" aria-describedby=\"caption-attachment-30953\" style=\"width: 924px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30953\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing.jpg\" alt=\"Mailchimp multivariate testing\" width=\"924\" height=\"1496\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing-185x300.jpg 185w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing-633x1024.jpg 633w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing-768x1243.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing-949x1536.jpg 949w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing-1265x2048.jpg 1265w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Mailchimp-multivariate-testing-595xh.jpg 595w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><figcaption id=\"caption-attachment-30953\" class=\"wp-caption-text\"><em>Mailchimp multivariate testing<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Apart from having a powerful split testing interface, Mailchimp lacks the ability to split test automations like Drip.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Kumar Bhanushali <\/span><a href=\"https:\/\/www.g2.com\/products\/intuit-mailchimp\/reviews\/intuit-mailchimp-review-5204204\"><span style=\"font-weight: 400;\">sums it up<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">\u201cMailchimp A\/B testing is limited. You can separate the test subject line, content, submission time, and form name. However, you cannot split the entire automation of the test or isolate the emails within the automation.\u201d<\/span><\/i><\/span><\/p><\/blockquote>\n<h4><span style=\"color: #666699;\"><b>Drip<\/b><\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Drip has a fairly simple split-testing functionality. There are two ways you could run these tests:<\/span><b><\/b><\/p>\n<ul>\n<li><strong>Single email campaign split tests:<\/strong> This allows you to test up to four versions of a single email based on one variable at a time. But there are only two variables you can test; the <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a> and email content.&nbsp;<\/li>\n<li><b>Workflow split tests: <\/b><span style=\"font-weight: 400;\">This test allows you to test variations of automation based on one variable in each automation. There are four variables you could test with this; timing, channels, frequency, and content.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The single campaign split tests have a simple interface. And since you can only test two variables, it\u2019s easier to get started but less powerful compared to Mailchimp.<\/span><\/p>\n<figure id=\"attachment_30956\" aria-describedby=\"caption-attachment-30956\" style=\"width: 924px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30956\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing.jpg\" alt=\"Drip split testing\" width=\"924\" height=\"1166\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing.jpg 1365w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing-238x300.jpg 238w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing-812x1024.jpg 812w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing-768x969.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing-1218x1536.jpg 1218w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-split-testing-595xh.jpg 595w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><figcaption id=\"caption-attachment-30956\" class=\"wp-caption-text\"><em>Drip split testing<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The outcome of the workflow split tests gives you results on your <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a>. You can measure revenue, site visits, email engagement, and order conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could split-test a <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">cart abandonment<\/a> automation to find which version of the automation provides a higher chance to nudge people to complete the checkout process. With one version, you could add them to a Facebook custom audience (channel) for retargeting and with the second path, you could send an email after a certain number of hours (frequency).<\/span><\/p>\n<figure id=\"attachment_30958\" aria-describedby=\"caption-attachment-30958\" style=\"width: 936px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-automation-split-testing.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30958\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-automation-split-testing.jpg\" alt=\"Drip automation split testing\" width=\"936\" height=\"772\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-automation-split-testing.jpg 1277w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-automation-split-testing-300x247.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-automation-split-testing-1024x844.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-automation-split-testing-768x633.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Drip-automation-split-testing-595xh.jpg 595w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/a><figcaption id=\"caption-attachment-30958\" class=\"wp-caption-text\"><em>Drip automation split testing<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">But for sure, one of the downsides with Drip is the lack of split-testing email content with single email campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Rose Hoffmann, an email marketing director, <\/span><a href=\"https:\/\/www.g2.com\/products\/drip\/reviews\/drip-review-1900571\"><span style=\"font-weight: 400;\">puts it<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">The split testing feature is fairly limited &#8211; it&#8217;s easy to split test subject line, send time, and &#8220;From&#8221; name, but you have to do some DIY wrangling to split test email content.<\/span><\/i><\/span><\/p><\/blockquote>\n<p><b>Split testing verdict:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tie. Both have powerful split testing capabilities. Mailchimp has better single email campaign split tests while Drip excels at automation split tests which measure bottom-line goals.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/drip-alternatives\/\">Read also:&nbsp;5 of the Best Drip Alternatives (Features, Pricing, Pros and Cons)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>Mailchimp vs Drip: List Management<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Both Mailchimp and Drip have powerful email list management functionality. You can segment and apply tags to your list and manage inactive accounts with just a few clicks.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp renamed lists as audiences. It has a powerful audience management interface where you could create an audience, apply tags, and segment based on different criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can import an audience through a CSV file or connect with a third-party app like QuickBooks and automatically sync your contacts. Mailchimp has three audience management tools:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Groups<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since Mailchimp charges you based on the number of contacts on your list, it&#8217;s important to clean your audience. But you have to manually delete contacts from your audience or archive inactive accounts.<\/span><\/p>\n<figure id=\"attachment_30962\" aria-describedby=\"caption-attachment-30962\" style=\"width: 920px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/List-management-in-Mailchimp.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30962\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/List-management-in-Mailchimp.jpg\" alt=\"List management in Mailchimp\" width=\"920\" height=\"496\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/List-management-in-Mailchimp.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/List-management-in-Mailchimp-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/List-management-in-Mailchimp-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/List-management-in-Mailchimp-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/List-management-in-Mailchimp-595xh.jpg 595w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><figcaption id=\"caption-attachment-30962\" class=\"wp-caption-text\"><em>List management in Mailchimp<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Mailchimp is quite expensive as your list expands. For example, when a contact is duplicated in multiple lists, it\u2019s counted as two contacts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Preeti Gautam, a content manager <\/span><a href=\"https:\/\/www.g2.com\/products\/intuit-mailchimp\/reviews\/intuit-mailchimp-review-6702163\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">\u201cThe thing I don&#8217;t like about this software is that if your subscribers&#8217; list grows, it can quickly become an expensive platform to work with unless you have to buy its higher plan.\u201d<\/span><\/i><\/span><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-pricing\/\">Read also: Constant Contact Pricing 101: Plans, User Reviews, and Comparison<\/a><\/p>\n<h4><span style=\"color: #666699;\"><b>Drip<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Drip also has a decent list management interface. When importing contacts, you can apply tags to contacts directly on the importing dashboard. Drip has pop-ups and landing pages that\u2019ll help you grow your list which you can segment and send personalized emails.&nbsp;<\/span><\/p>\n<figure id=\"attachment_30966\" aria-describedby=\"caption-attachment-30966\" style=\"width: 920px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Importing-subscribers-in-Drip.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30966\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Importing-subscribers-in-Drip.jpg\" alt=\"Importing subscribers in Drip\" width=\"920\" height=\"463\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Importing-subscribers-in-Drip.jpg 1365w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Importing-subscribers-in-Drip-300x151.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Importing-subscribers-in-Drip-1024x515.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Importing-subscribers-in-Drip-768x387.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Importing-subscribers-in-Drip-595xh.jpg 595w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><figcaption id=\"caption-attachment-30966\" class=\"wp-caption-text\"><em>Importing subscribers in Drip<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Like Mailchimp, Drip has tags, groups, and segments to help you send targeted emails. But you won\u2019t be able to create multiple lists. Multiple lists are helpful if, for example, you serve both B2C and B2B audiences. You\u2019d then have separate lists for both audiences.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drip has powerful automations to clean your list. Their <\/span><a href=\"https:\/\/www.getdrip.com\/shared_workflows\/5d0b36baab9310252263\"><span style=\"font-weight: 400;\">pre-built sunset workflow<\/span><\/a><span style=\"font-weight: 400;\"> automatically unsubscribes people who have received multiple emails but they haven\u2019t engaged with the emails. There\u2019s also a pruning feature where you can unsubscribe people in bulk based on different filters such as email inactivity, email not opened or clicked, bounced, etc.&nbsp;<\/span><\/p>\n<p><b>List management verdict:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tie. Drip came close because of its pruning feature and pre-built sunset automation. But Mailchimp has a better interface with everything like segments, tags, and sign-up forms a click away.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/engagebay-vs-hubspot\/\">Read also:&nbsp;EngageBay vs HubSpot: Market Leader or Emerging Powerhouse?<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>Mailchimp vs Drip: Email Campaigns<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The easier it is to create campaigns and build workflows, the faster you\u2019ll measure the results and meet your goals. Both Mailchimp and Drip have impressive campaign management functionality that\u2019ll save you time.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp has an intuitive campaign management dashboard. You can view ongoing campaigns, view by type of campaigns created over time, and create new campaigns all within a click away.&nbsp;<\/span><\/p>\n<figure id=\"attachment_30967\" aria-describedby=\"caption-attachment-30967\" style=\"width: 924px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Campaign-management-in-Mailchimp.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30967\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Campaign-management-in-Mailchimp.jpg\" alt=\"Campaign management in Mailchimp\" width=\"924\" height=\"498\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Campaign-management-in-Mailchimp.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Campaign-management-in-Mailchimp-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Campaign-management-in-Mailchimp-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Campaign-management-in-Mailchimp-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Campaign-management-in-Mailchimp-595xh.jpg 595w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><figcaption id=\"caption-attachment-30967\" class=\"wp-caption-text\"><em>Campaign management in Mailchimp<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Depending on your goal, you can create single emails, landing pages, embed forms, ads, and social posts. You can also run workflow automations to nurture subscribers, welcome new subscribers, and re-engage subscribers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When sending single emails or newsletters, you can choose the audience you want to send to. They can be from a certain segment or a new tag. You are also able to personalize the \u201cTo\u201d field in an email. So instead of \u201cTo: <\/span><a href=\"mailto:Sam@example.com\"><span style=\"font-weight: 400;\">Sam@example.com<\/span><\/a><span style=\"font-weight: 400;\">\u201d it would be just \u201cTo: Sam\u201d<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sendinblue-vs-mailchimp\/\">Read also: Brevo (Sendinblue) vs Mailchimp And Other Marketing Automation Tools [Tables]<\/a><\/p>\n<h4><span style=\"color: #666699;\"><b>Drip<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Drip\u2019s single email campaign builder is simple to use since you can only create one type of content\u2013emails. With Mailchimp, it\u2019s cluttered as there are more types of content you can create, such as ads and social posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you decide on what emails you\u2019re sending, you are directed to the visual builder. Drip recommends segments to target to increase email engagement and provides a list of segmentation criteria to choose from.&nbsp;<\/span><\/p>\n<figure id=\"attachment_30968\" aria-describedby=\"caption-attachment-30968\" style=\"width: 922px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Segmentation-in-Drip.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30968\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Segmentation-in-Drip.jpg\" alt=\"Segmentation in Drip\" width=\"922\" height=\"497\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Segmentation-in-Drip.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Segmentation-in-Drip-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Segmentation-in-Drip-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Segmentation-in-Drip-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Segmentation-in-Drip-595xh.jpg 595w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a><figcaption id=\"caption-attachment-30968\" class=\"wp-caption-text\"><em>Segmentation in Drip<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Drip\u2019s email builder has all the creative tools on one dashboard. You can pick segments, email templates, and split test emails without leaving the interface.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It lets you schedule emails in a contact\u2019s time zone so there\u2019s a higher chance of subscribers opening an email. You can also select a date and new subject line to resend the email to subscribers who didn\u2019t open the last email.&nbsp;<\/span><\/p>\n<p><b>Email campaigns verdict:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drip has better campaign management than Mailchimp. It has an intuitive visual builder with a vast number of templates and the segmentation criteria are quite powerful.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailerlite-vs-mailchimp\/\">Read also: MailerLite vs Mailchimp and Other Email Tools<\/a><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>Drip vs Mailchimp: Marketing Automation<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation takes care of mundane and repetitive tasks. It gives you time to focus more on one-on-one personalized communication with customers or creative tasks.&nbsp;&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp has a fairly simple and straight-to-the-point automation interface. You can either build automation from scratch or choose from the list of pre-built templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the visual journey builder to plot the starting point, actions, and rules that\u2019ll determine the path each contact will go through.&nbsp;<\/span><\/p>\n<figure id=\"attachment_30969\" aria-describedby=\"caption-attachment-30969\" style=\"width: 922px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Automation-builder-in-Mailchimp.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30969\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Automation-builder-in-Mailchimp.jpg\" alt=\"Automation builder in Mailchimp\" width=\"922\" height=\"497\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Automation-builder-in-Mailchimp.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Automation-builder-in-Mailchimp-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Automation-builder-in-Mailchimp-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Automation-builder-in-Mailchimp-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Automation-builder-in-Mailchimp-595xh.jpg 595w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a><figcaption id=\"caption-attachment-30969\" class=\"wp-caption-text\"><em>Automation builder in Mailchimp<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">But this process can be time-consuming. Luckily Mailchimp has a list of pre-built templates for the most common tasks. The automations are categorized based on common activities like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Find and welcome contacts:<\/strong> You can find automations that welcome contacts who subscribed via your pop-up form or welcome new contacts with a series of emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nurture leads:<\/strong> Here you can send emails over time using a Mailchimp <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip campaign<\/a> or welcome attendees to an event when they check-in&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Re-engage contacts:<\/strong> Use automations that send multiple offers to abandoned cart customers or engage customers who have not made a purchase in x months<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Support and manage contacts:<\/strong> Use automations to encourage online reviews or identify high and low-engagement customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Transactional emails:<\/strong> You can automate sending an order confirmation or shipping confirmation email<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That said, Mailchimp\u2019s automation UI isn\u2019t user-friendly. <\/span><a href=\"https:\/\/www.g2.com\/products\/intuit-mailchimp\/reviews\/intuit-mailchimp-review-6933960\"><span style=\"font-weight: 400;\">According to Page Vandiver:<\/span><\/a><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">\u201cAccessing the automated emails, and viewing their analytics (so that you can see whether or not you&#8217;re performing at industry standards\/see if you need to change anything) isn&#8217;t as quick or easy as it is with some other systems.\u201d<\/span><\/i><\/span><\/p><\/blockquote>\n<h4><span style=\"color: #666699;\"><b>Drip<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Drip has three automation tools:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Workflows<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rules<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email series<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can either build <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">workflow automation<\/a> from scratch or choose from the pre-built list of templates. The workflow is enabled once people have met the trigger criteria. You can then add workflow components such as action, Decision, Goal, Parallel Paths, Split Test, Delay, and exit.<\/span><\/p>\n<figure id=\"attachment_30970\" aria-describedby=\"caption-attachment-30970\" style=\"width: 922px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Workflow-components-in-Drip.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30970\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Workflow-components-in-Drip.jpg\" alt=\"Workflow components in Drip\" width=\"922\" height=\"497\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Workflow-components-in-Drip.jpg 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Workflow-components-in-Drip-300x162.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Workflow-components-in-Drip-1024x552.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Workflow-components-in-Drip-768x414.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Workflow-components-in-Drip-595xh.jpg 595w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a><figcaption id=\"caption-attachment-30970\" class=\"wp-caption-text\"><em>Workflow components in Drip<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">You can also choose workflow templates to get you started. They are organized into different categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sales:<\/strong> you can find workflows that automate cross-selling campaigns or retarget customers with Facebook ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Abandonment:<\/strong> Send cart abandonment emails to customers whether you are on Shopify, WooCommerce, BigCommerce, or Magento<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Loyalty:<\/strong> Send automated birthdays and anniversary emails to customers or know which customers will make a purchase if you give them a coupon<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Leads:<\/strong> Send emails when customers visit your website multiple times or deactivate a contact who is undeliverable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nurture:<\/strong> Send post-first purchase emails to retain current customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rules are automations activated when certain triggers on connected third-party apps are met. For example, you could send a contact to Pipedrive once they create a checkout in Shopify.<\/span><\/p>\n<figure id=\"attachment_30971\" aria-describedby=\"caption-attachment-30971\" style=\"width: 922px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Rules-in-Drip.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30971\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Rules-in-Drip.jpg\" alt=\"Rules in Drip\" width=\"922\" height=\"464\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Rules-in-Drip.jpg 1365w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Rules-in-Drip-300x151.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Rules-in-Drip-1024x515.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Rules-in-Drip-768x386.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Rules-in-Drip-595xh.jpg 595w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a><figcaption id=\"caption-attachment-30971\" class=\"wp-caption-text\"><em>Rules in Drip<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Email series is a type of automation for topic-specific sequences with delays in between. For example, there\u2019s a 5-day email mini-course blueprint where you can run a 5-day <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequence<\/a>.<\/span><\/p>\n<p><b>Marketing automation verdict:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drip has better automation functionality compared to Mailchimp. Its UI is simple to use and well thought out. Its rules, workflows and email series can work for any online store.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/insightly-vs-hubspot-vs-engagebay\/\">Read also:&nbsp;Insightly vs Hubspot vs EngageBay: Find Out Which CRM Is Best For You<\/a><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>Mailchimp vs Drip: Opt-in Forms and Landing Pages<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sign-up forms and <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a> help you grow your audience by capitalizing on website visits. Both Mailchimp and Drip have sign-up forms but slightly differ in functionality.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It offers three ways you could acquire subscribers on your site. You can use embedded forms, pop-up forms, or landing pages. You can design these forms using HTML or pick a design from their list of templates.&nbsp;<\/span><\/p>\n<figure id=\"attachment_30972\" aria-describedby=\"caption-attachment-30972\" style=\"width: 923px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Templates-in-Mailchimp.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30972\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Templates-in-Mailchimp.jpg\" alt=\"Templates in Mailchimp\" width=\"923\" height=\"503\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Templates-in-Mailchimp.jpg 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Templates-in-Mailchimp-300x164.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Templates-in-Mailchimp-1024x559.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Templates-in-Mailchimp-768x419.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Templates-in-Mailchimp-595xh.jpg 595w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><figcaption id=\"caption-attachment-30972\" class=\"wp-caption-text\"><em>Templates in Mailchimp<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When an existing subscriber tries to sign up on a different form, their contact details would remain the same. The forms are single opt-in by default. But if your contacts are in the EU, they may be double opt-in by default.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Drip<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Drip only has pop-up forms to help you build your list. They have a wide range of templates, ranging from product announcements to <a href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/\">welcome discounts<\/a>. The design interface is quite rich. You can add tags to people who subscribe, pass them into workflow automation, and configure the timing of the pop-up.<\/span><\/p>\n<figure id=\"attachment_30973\" aria-describedby=\"caption-attachment-30973\" style=\"width: 941px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Pop-up-builder-in-Drip.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-30973\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Pop-up-builder-in-Drip.jpg\" alt=\"Pop-up builder in Drip\" width=\"941\" height=\"799\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Pop-up-builder-in-Drip.jpg 1365w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Pop-up-builder-in-Drip-300x255.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Pop-up-builder-in-Drip-1024x870.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Pop-up-builder-in-Drip-768x653.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Pop-up-builder-in-Drip-595xh.jpg 595w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/a><figcaption id=\"caption-attachment-30973\" class=\"wp-caption-text\"><em>Pop-up builder in Drip<\/em><\/figcaption><\/figure>\n<p><b>Opt-in Forms and Landing Pages verdict:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp has better sign-up form features compared to Drip mainly due to its landing pages feature. But Drip\u2019s ability to direct subscribers to a workflow right in the design interface is convenient.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimps-pricing\/\">Read also: How Does Mailchimp\u2019s Pricing Compare To Its Competitors?<\/a><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>Mailchimp vs Drip: Customer Support<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is time-sensitive, so when you encounter a problem, you need it to be resolved as soon as possible.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mailchimp<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp offers guides and tutorials, email support, live chat support, and phone support to its customers. The guides are comprehensive and provide quick answers to how-to questions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live chat<\/a> and email support are available in all the plans except the free plan which only has access to email support for the first 30 days. Phone support is only available in the premium plan. I tested the live chat and it&#8217;s quite resourceful but their email support can sometimes be off.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Jacob Gagnon a marketing director <\/span><a href=\"https:\/\/www.g2.com\/products\/intuit-mailchimp\/reviews\/intuit-mailchimp-review-2100113\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">\u201cThough I think Mailchimp&#8217;s software is pretty solid overall, the main thing that frustrated me a little bit is the customer service. When I had an issue and referred to support, they couldn&#8217;t always help me in great detail with our specific email campaigns.\u201d<\/span><\/i><\/span><\/p><\/blockquote>\n<h4><span style=\"color: #666699;\"><b>Drip<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Drip only offers two support channels for its customers\u2013the user manual and tickets. The user manual is straight to the point and helps you learn how to use each feature and get the most out of Drip.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it only offers email support, <\/span><a href=\"https:\/\/www.g2.com\/products\/drip\/reviews\/drip-review-7100786\"><span style=\"font-weight: 400;\">according to Jamie<\/span><\/a><span style=\"font-weight: 400;\"> they are quite helpful:<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">\u201cLearning how to set up funnels is not the most straightforward. However, especially if you are new to email marketing, Drip&#8217;s support team and chat are elementary to use and will guide you through every step.\u201d<\/span><\/i><\/span><\/p><\/blockquote>\n<p><b>Customer support verdict:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp has better customer support features compared to Drip. They offer more channels to get in touch with the support team including phone calls.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sharpspring-vs-hubspot-vs-engagebay\/\">Read also:&nbsp;SharpSpring vs Hubspot vs EngageBay &#8212; Which CRM Software is the Best?<\/a><\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"EngageBay_A_More_Powerful_Affordable_Alternative\"><\/span><span style=\"color: #339966;\"><b><a style=\"color: #339966;\" href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">EngageBay<\/a>: A More Powerful &amp; Affordable Alternative<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one CRM for your sales, marketing, and support functions. It has powerful automation and email marketing features like both Mailchimp and Drip. And since the CRM stores your contacts, you have a holistic view of customer activities, from tickets submitted to web pages visited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you avoid working in silos where you have data on your customer support app, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing platform<\/a>, and <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a>. It integrates all your data into one app.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay has better sign-up forms compared to both Mailchimp and Drip. It offers inline forms, pop-up forms, and landing pages. It also has the most number of templates to choose from.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can run email campaigns using its marketing platform. It offers email drip campaigns, campaign metrics, and marketing campaign automation. <\/span><span style=\"font-weight: 400;\">Enhance your marketing efforts by utilizing EngageBay\u2019s <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">powerful email templates<\/span><\/a><span style=\"font-weight: 400;\"> that are designed to engage your audience and increase conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay has a free forever plan and a free helpdesk platform. The paid plans are feature-rich and don\u2019t limit core features like Mailchimp. The pricing plans start from:<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/engagebay-pricing-new.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-50684\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/engagebay-pricing-new.png\" alt=\"EngageBay all-in-One pricing\" width=\"933\" height=\"646\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/engagebay-pricing-new.png 1106w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/engagebay-pricing-new-300x208.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/engagebay-pricing-new-1024x709.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/08\/engagebay-pricing-new-768x532.png 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a><\/p>\n<p><b>All-in-One Suite<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basic\u2013$14.99 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth\u2013$64.99 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro\u2013119.99 per month (offers unlimited emails)<\/span><\/li>\n<\/ul>\n<p><b>Marketing Bay<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basic\u2013$12.99 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth\u2013$49.99 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro\u2013$79.99 per month<\/span><\/li>\n<\/ul>\n<p><b>CRM &amp; Sales Bay<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basic\u2013$12.99 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth\u2013499.99 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro\u2013$79.99 per month<\/span><\/li>\n<\/ul>\n<p><strong>Service Bay<\/strong><\/p>\n<ul>\n<li>Service Bay is completely free to use<\/li>\n<\/ul>\n<p>Here&#8217;s a detailed comparison of EngageBay with Drip and Mailchimp:&nbsp;<\/p>\n<table>\n<tbody>\n<tr style=\"background-color: #bab1b7;\">\n<td style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Feature<\/strong><\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><span style=\"color: #ffffff;\"><strong>EngageBay<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Drip<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Mailchimp<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marketing automation<\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><strong><span style=\"color: #ffffff;\">\u2714<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>\u2714<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>\u2714<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Email marketing \/email automation<\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><strong><span style=\"color: #ffffff;\">\u2714<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>\u2714<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>\u2714<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gamification<\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><strong><span style=\"color: #ffffff;\">\u2714<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sales automation<\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><strong><span style=\"color: #ffffff;\">\u2714<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Service automation<\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><strong><span style=\"color: #ffffff;\">\u2714<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">All-in-one<\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><strong><span style=\"color: #ffffff;\">\u2714<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">\ud800\udd02<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">A\/B testing<\/span><\/td>\n<td style=\"text-align: center; background-color: #787276;\"><strong><span style=\"color: #ffffff;\">\u2714<\/span><\/strong><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>\u2714<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>\u2714<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For those seeking to enhance their email marketing efforts, EngageBay&#8217;s extensive template library offers a range of <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">free email templates<\/span><\/a><span style=\"font-weight: 400;\"> that can significantly boost engagement and conversion rates.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><span style=\"color: #339966;\"><b>Wrapping up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, when you compare Mailchimp vs Drip, which tool is better for your business?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp is great for growing businesses that require more than just email marketing features. But EngageBay\u2019s all-in-one CRM and <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a> package is better since it fits customers who want integrated marketing where all the data can be accessed from one app and performs better than native email marketing platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drip is great for eCommerce owners, given the powerful automations and simple layout.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you decide \ud83d\ude04<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You may find it difficult to choose the right email marketing software since all platforms offer similar features. 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