{"id":31412,"date":"2024-07-03T12:15:10","date_gmt":"2024-07-03T12:15:10","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=31412"},"modified":"2026-02-13T08:38:04","modified_gmt":"2026-02-13T08:38:04","slug":"brand-extension-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/brand-extension-examples\/","title":{"rendered":"13 Of The Most Clever (and Dumb) Brand Extension Examples"},"content":{"rendered":"

Dove is a well-known hair and skincare brand that is <\/span>popular for manufacturing women’s skincare items like soap, body washes, bars, etc. While initially catered toward women, it introduced a range of products for men under the name \u2018Dove Men+Care\u2019 in 2010. <\/span><\/p>\n

Since the company was already involved in skincare products, launching a men\u2019s product category transformed Dove into a multi-billion dollar giant. <\/span><\/p>\n

This is a classic brand extension example \u2013 businesses leverage their brand awareness<\/a> and authority to expand their clientele and open new sales channels. <\/span><\/p>\n

In this blog post, <\/span>you will learn more about brand extension and see a few clever examples to learn how you can do it, too. We’ve also shared some poor examples of brand extension and why those campaigns didn’t work.<\/span><\/p>\n

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Table of Contents<\/p>\n<\/span><\/div>\n