{"id":32010,"date":"2025-07-29T05:45:58","date_gmt":"2025-07-29T05:45:58","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=32010"},"modified":"2025-07-29T09:47:40","modified_gmt":"2025-07-29T09:47:40","slug":"hubspot-vs-zoho","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/","title":{"rendered":"HubSpot vs Zoho CRM: 2025 Head-to-Head Comparison (Features, Pricing, Ease-of-Use)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">HubSpot and Zoho CRM are market leaders used by both enterprise and growing businesses. But what separates the two?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot is a CRM with a suite of products that\u2019ll help you grow your business. The unified product suite includes CRM, marketing, sales, and customer service software. These products seamlessly connect to create a unified experience where your entire team has a uniform view of customers\u2019 data and journey points.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But is its ease of use and unified system worth the steep price increase between the plans?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Zoho CRM is a standalone sales-focused CRM, but you can integrate it with Zoho\u2019s other apps in its ecosystem.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can automate routine sales and marketing tasks, use blueprints to define the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\">sales process<\/a> for the entire team, and provide a seamless customer experience by coordinating your teams\u2019 actions across the customer journey.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It&#8217;s cheap and feature-rich, but Zoho&#8217;s imperfect usability and lackluster customer support can be a deal breaker for some users.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I signed up for the free trials of both platforms to test the core features, and in this detailed HubSpot vs Zoho CRM comparison article, you\u2019ll learn about:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HubSpot vs Zoho differences<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes the two platforms different and similar in different categories<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The pricing difference between HubSpot and Zoho<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A more affordable and better alternative<\/span><\/li>\r\n<\/ul>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#HubSpot_vs_Zoho_CRM_Key_Differences\" >HubSpot vs Zoho CRM: Key Differences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#HubSpot_%E2%80%93_An_all-in-one_CRM\" >HubSpot \u2013 An all-in-one CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Zoho_CRM_%E2%80%93_A_sales-focused_CRM\" >Zoho CRM \u2013 A sales-focused CRM&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Comparing_HubSpot_vs_Zoho\" >Comparing HubSpot vs Zoho<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Ease_of_use\" >Ease of use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Pricing\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Customization_and_pipeline_management\" >Customization and pipeline management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Marketing_and_campaign_management\" >Marketing and campaign management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Integrations\" >Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Sales_automation\" >Sales automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Reporting\" >Reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Lead_management\" >Lead management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#EngageBay_A_More_Affordable_and_Powerful_Alternative\" >EngageBay: A More Affordable and Powerful Alternative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Zoho_CRM_Key_Differences\"><\/span><span style=\"color: #339966;\">HubSpot vs Zoho CRM: Key Differences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">The main difference between HubSpot and Zoho is in the product offerings. HubSpot offers an all-in-one package that serves the marketing, sales, and support teams, while Zoho is only a sales-oriented CRM tool with features catered to the sales teams. But if you are using any of Zoho\u2019s apps, you can integrate them with the customer relationship management software.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"HubSpot_%E2%80%93_An_all-in-one_CRM\"><\/span><span style=\"color: #993300;\"><b>HubSpot \u2013 An all-in-one CRM<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">HubSpot is built for growing teams. Its all-in-one package gives you tools you&#8217;ll gradually use as your business grows.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This suite of products brings together the marketing, sales, and support teams into one platform. It includes:<\/span><b><\/b><\/p>\r\n<ul>\r\n<li><b>HubSpot Marketing Hub: <\/b><span style=\"font-weight: 400;\">It helps you attract an audience and convert them into customers. Some features include a landing page builder, marketing automation,<a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"> email marketing<\/a>, and social media management.<\/span><\/li>\r\n<li><b>HubSpot Sales Hub: <\/b><span style=\"font-weight: 400;\">It helps your sales team engage with customers and prospects and close more deals. Some features in this hub include email tracking, sales automation, document management, live chat, and pipeline management.<\/span><\/li>\r\n<li><b>HubSpot Service Hub: <\/b><span style=\"font-weight: 400;\">It helps your service team work efficiently by bringing customer service tools and data from multiple sources into one app. Some features in this hub include a knowledge base, shared inbox, customer feedback surveys, and integration with the CRM.<\/span><\/li>\r\n<li><b>HubSpot CMS Hub: <\/b><span style=\"font-weight: 400;\">This hub helps you create web pages directly on HubSpot. It replaces <a href=\"https:\/\/www.engagebay.com\/blog\/best-cms-for-ecommerce\/\">CMS<\/a> like WordPress and Wix. Some features include website themes and integration with the HubSpot CRM.<\/span><\/li>\r\n<li><b>HubSpot Operations Hub: <\/b><span style=\"font-weight: 400;\">This hub connects your apps, syncs your customer data, and automates business processes. It ensures all your data mirrors each other across the different connected tools.<\/span><\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"Zoho_CRM_%E2%80%93_A_sales-focused_CRM\"><\/span><span style=\"color: #993300;\"><b>Zoho CRM \u2013 A sales-focused CRM&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Zoho CRM is not a unified CRM like HubSpot or <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s a basic CRM that improves your sales workflow and processes.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">While it lacks all the bells and whistles of HubSpot, it has all the essential features you\u2019d expect to find on a <a href=\"https:\/\/www.engagebay.com\/crm\/sales-crm\">sales CRM<\/a> and an advanced workflow builder. You can capture leads and automate <a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-strategy\/\">lead scoring<\/a>, track your deals, and get a 360\u00b0 view of your customer&#8217;s interaction with the company.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can build a standardized sales process that new sales reps can get accustomed to quickly. Zoho has three main tools for this function:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Validation rules ensure the data reps feed into the CRM meet your requirement<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A defined review process helps maintain a clean pipeline&nbsp;<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The blueprint editor gives you the tools to create clear guidelines for your team on what to do at each stage of the sales process<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">The command center is the equivalent of automations in most CRMs. It lets you personalize the customer journey by creating complex workflows that provide an automated, personalized, and uniform engagement with leads and customers.<\/span><\/p>\r\n<p><b><span style=\"text-decoration: underline;\">HubSpot vs Zoho overall verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot is suitable for you if you are looking for an all-in-one software tool. This will save you money as it bundles a suite of products into one platform. You don\u2019t have to switch between apps and you get to view your marketing, sales, and support data in one place.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Zoho CRM is best for you if you are looking for a sales CRM. Its workflow builder is more advanced than HubSpot\u2019s and is included in a cheaper plan as compared to HubSpot.&nbsp;<\/span><\/p>\r\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Looking for the perfect HubSpot competitors? Our in-depth guide covers the top alternatives.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">\ud83d\udc49Looking for the perfect HubSpot competitors? Our <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-competitors\/\">in-depth guide<\/a> covers the top alternatives.\ud83d\ude0a<\/span><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Comparing_HubSpot_vs_Zoho\"><\/span><span style=\"color: #339966;\"><b>Comparing HubSpot vs Zoho<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">I used the two platforms to give you a detailed and first-hand review of their performances. We\u2019ll look at how each tool stacks up against the other based on eight key factors.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Ease_of_use\"><\/span><span style=\"color: #993300;\"><b>Ease of use<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Your team will be more productive and efficient if they can get started with the software faster and with ease. So, when comparing HubSpot vs Zoho:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evaluate how difficult it is to configure the CRM to your needs<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test their customer support on the free trials to see if they are fast enough to respond to issues<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create automations and play with their features to see if they fit your needs<\/span><\/li>\r\n<\/ul>\r\n<h4><span style=\"color: #666699;\"><b>HubSpot<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">HubSpot has a cleaner and more intuitive user interface compared to Zoho. It links all the hubs and ensures data is shared seamlessly across the team.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The navigation bar at the top makes it easy to access each hub with only a few clicks. Each hub also has a dropdown menu for its main features. For example, when you hover over the sales hub button, the drop-down menu includes deals, forecasts, tasks, documents, and meetings. This makes it easy to jump to specific features.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As Aneesha Nair, account manager at Survey Sparrow, <\/span><a href=\"https:\/\/www.g2.com\/products\/hubspot-sales-hub\/reviews\/hubspot-sales-hub-review-6794483\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><i>&gt; &#8220;HubSpot helps us make things organized and as everything is one tool, it becomes easy to navigate and reach out to the right leads and update things accordingly.\u201d&nbsp;<\/i><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-weight: 400;\">HubSpot has a resourceful help center. You\u2019d have access to step-by-step guides to each feature, live chat with customer support, create tickets, and get instant answers from the community page.<\/span><br><iframe title=\"HubSpot vs EngageBay Face-Off\" src=\"https:\/\/www.youtube.com\/embed\/ZRXKHH-t7mo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Marketing Madness: HubSpot vs EngageBay Face-Off<\/strong><\/em><br>&nbsp;<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ontraport-alternatives\/\">Read also: 8 Incredible Ontraport Alternatives &amp; Their Key Features<\/a><\/p>\r\n<h4><span style=\"color: #666699;\"><b>Zoho&nbsp;<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">While Zoho has a number of tools ranging from marketing to customer support platforms, its CRM connects to these platforms through integrations like any other third-party application. This might make it hard for your team to provide a seamless <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">customer experience<\/a> since the data shared might not be in real-time.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">According to G2 ratings, its customer support is one of the worst among CRMs. The average rating among CRMs is 8.6 but Zoho CRM has a rating of 7.4 compared to HubSpot\u2019s 8.6.&nbsp;<\/span><\/p>\r\n<figure id=\"attachment_32013\" aria-describedby=\"caption-attachment-32013\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/HubSpot-vs.-Zoho-2022-G2-ratings.png\"><img decoding=\"async\" class=\"wp-image-32013 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/HubSpot-vs.-Zoho-2022-G2-ratings.png\" alt=\"HubSpot vs Zoho 2022 G2 ratings\" width=\"1366\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/HubSpot-vs.-Zoho-2022-G2-ratings.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/HubSpot-vs.-Zoho-2022-G2-ratings-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/HubSpot-vs.-Zoho-2022-G2-ratings-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/HubSpot-vs.-Zoho-2022-G2-ratings-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/HubSpot-vs.-Zoho-2022-G2-ratings-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-32013\" class=\"wp-caption-text\"><em>HubSpot vs Zoho 2022 G2 ratings<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how Lisa Parshan, a content manager, <\/span><a href=\"https:\/\/www.g2.com\/products\/zoho-crm\/reviews\/zoho-crm-review-6880669\"><span style=\"font-weight: 400;\">summed up her experience<\/span><\/a><span style=\"font-weight: 400;\"> with Zoho&#8217;s customer support:<\/span><\/p>\r\n<blockquote>\r\n<p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">\u201cAs we began to onboard, we had a few questions. Googling helped, but when we needed customer service (which we did once or twice) it took a very long time for anyone to get back to us.\u201d<\/span><\/i><\/span><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"text-decoration: underline;\"><b>Ease of use verdict:<\/b><\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot is easier to use compared to Zoho. It\u2019s easier to set up, its customer support is much better than Zoho\u2019s, and its Help Center is comprehensive.&nbsp;<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-75384 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/g2-ratings-hubspot-zoho.png\" alt=\"G2 ease-of-use scores\u2014HubSpot 8.6 vs Zoho 7.4\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/g2-ratings-hubspot-zoho.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/g2-ratings-hubspot-zoho-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/g2-ratings-hubspot-zoho-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/g2-ratings-hubspot-zoho-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pros-and-cons\/\">Read also: HubSpot Pros And Cons &#8212; A Candid Assessment<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><span style=\"color: #993300;\"><b>Pricing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h4><span style=\"color: #666699;\">TL;DR\u202f\u2014\u202fHubSpot vs\u202fZoho Pricing<\/span><\/h4>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Vendor<\/th>\r\n<th>Plan<\/th>\r\n<th>Base Price<\/th>\r\n<th>Notes<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>HubSpot\u202fCRM\u202fSuite<\/strong><\/td>\r\n<td>Starter<\/td>\r\n<td><strong>$50\u202f\/\u202fmonth<\/strong><\/td>\r\n<td>2 users included; each additional user $25\/mo<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td>Professional<\/td>\r\n<td><strong>$1,780\u202f\/\u202fmonth<\/strong><\/td>\r\n<td>5 users included; each additional user $100\/mo<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td>Enterprise<\/td>\r\n<td><strong>$5,000\u202f\/\u202fmonth<\/strong>(billed $60,000\/yr)<\/td>\r\n<td>10 users included; each additional user $120\/mo<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Zoho\u202fCRM<\/strong><\/td>\r\n<td>Standard<\/td>\r\n<td><strong>$18\u202fper user\u202f\/\u202fmonth<\/strong><\/td>\r\n<td>\u2014<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td>Professional<\/td>\r\n<td><strong>$30\u202fper user\u202f\/\u202fmonth<\/strong><\/td>\r\n<td>\u2014<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td>Enterprise<\/td>\r\n<td><strong>$45\u202fper user\u202f\/\u202fmonth<\/strong><\/td>\r\n<td>\u2014<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td>Ultimate<\/td>\r\n<td><strong>$55\u202fper user\u202f\/\u202fmonth<\/strong><\/td>\r\n<td>\u2014<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><span style=\"font-weight: 400;\">Zoho CRM pricing is different from HubSpot&#8217;s \u2013HubSpot is an all-in-one platform while Zoho is just a sales CRM. So, the pricing mainly differs because of this. HubSpot has a bundled pricing plan and individual pricing for each &#8216;Hub&#8217; while Zoho CRM pricing has a tier-based plan.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>How much does HubSpot cost?<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s HubSpot\u2019s CRM suite pricing plan:<\/span><\/p>\r\n<p><b>Starter\u2013$50 per month<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This plan includes the marketing, sales, service, CMS, and operations hub starter packages which have the essential marketing, sales, and service features for your team.<\/span><\/p>\r\n<p><b>Professional\u2013$1,780 per month<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">This plan includes all the hub\u2019s professional packages which you can use to personalize your outreach and optimize campaign conversion.<\/span><\/p>\r\n<p><b>Enterprise\u2013$5,000 per month <\/b><span style=\"font-weight: 400;\">(billed at $60,000\/year)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This plan includes all the hub\u2019s enterprise packages which you can use to create advanced marketing reports and use AI to get insights into your team\u2019s sales calls.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here are a few things that quickly become clear from their pricing structure:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The steep price jump from the starter plan to the professional plan\u2013$50\/month to $1,780\/month\u2013makes it hard to upgrade when you only need one feature which isn\u2019t in the starter plan<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must make a 12-month commitment plan whether you pay monthly or annually. This locks you into paying for the software for the whole year&nbsp;<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Starter plan by default starts with 2 users, the Professional plan 5 users, and the Enterprise plan starts with 10 users&nbsp;<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to add additional users, the Starter plan costs $25\/month\/user, the Pro plan $100\/month\/user, and the Enterprise plan at $120\/month\/user<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pricing\/\">HubSpot\u2019s pricing<\/a> gets expensive very fast and lacks some key features on some plans.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As Daniel Fernandez, account executive at Lotus Connect, <\/span><a href=\"https:\/\/www.g2.com\/products\/hubspot-sales-hub\/reviews\/hubspot-sales-hub-review-6791404\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><i>&gt; &#8220;I think that the pricing structure could work differently. Luckily, I work at a company that can afford the professional accounts, but I do think that the price increase is way too steep and some of the features, namely sequences, should be available on the less expensive plans.\u201d<\/i><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p>HubSpot also introduced major changes to its pricing model in March 2024, making its already expensive plans even more expensive.<\/p>\r\n<p>Let&#8217;s take a look.<\/p>\r\n<p>Two new seats were added, namely, the free &#8216;View-Only&#8217; seat, and the paid &#8216;Core&#8217; seat.<\/p>\r\n<p>The View-Only seat is unlimited and offers view-only access to all core functionalities.<\/p>\r\n<p>The Core seat offers users edit access to all of HubSpot&#8217;s core functionalities of that particular plan tier. This seat is useful for CEOs, managers, and team leaders who want to review and manage crucial data.<\/p>\r\n<p>Here&#8217;s the catch: The paid &#8216;Core&#8217; edit access seats were previously part of the free plan. HubSpot just moved it behind a paywall.<\/p>\r\n<p>This table puts the new pricing changes into perspective:<\/p>\r\n<table>\r\n<tbody>\r\n<tr style=\"background-color: #f0ebf4;\">\r\n<td style=\"text-align: center;\"><strong>User requirement<\/strong><\/td>\r\n<td style=\"text-align: center;\"><strong>Previous pricing structure<\/strong><\/td>\r\n<td style=\"text-align: center;\"><strong>New pricing structure<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400;\">Users requiring view-only access to reports, records, and other data<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">Included in the free plan<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">Now offered in the free, View-Only seat<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"background-color: #fdf8ff;\">\r\n<td><span style=\"font-weight: 400;\">Users requiring edit access to records and reports, email tracking, and other editable tasks<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">Included in the free plan<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">Now offered in the paid, Core seat<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400;\">Users requiring sales and service-specific features<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">Dedicated Sales and Service seat<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">Dedicated Sales and Service seat<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pricing\/\">Read also: HubSpot Pricing and Comparison with Affordable Alternatives<\/a><\/p>\r\n<h4><span style=\"color: #666699;\"><b>How much does Zoho CRM cost?<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Zoho CRM pricing has four plans:<\/span><b><\/b><\/p>\r\n<ul>\r\n<li><b>Standard\u2013$18\/user\/month<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">This is the cheapest plan. You can manage your deals and leads, create reports and run simple automations.&nbsp;<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><b>Professional\u2013$30\/user\/month<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Some key features included in this plan include Macros, sale signals, unlimited custom reports, and webhooks.<\/span><b><\/b><\/p>\r\n<ul>\r\n<li><b>Enterprise\u2013$45\/user\/month<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Some key features include integration with other Zoho products, web form analytics, web form A\/B testing, workflow usage report, segmentation, and access to multiple scoring rules.&nbsp;<\/span><b><\/b><\/p>\r\n<ul>\r\n<li><b>Ultimate\u2013$55\/user\/month<\/b><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">This Zoho CRM pricing plan includes an increase in limits on most features. For example, you get 100 blueprints and 5 journeys compared to 50 blueprints and 5 journeys on the enterprise plan.&nbsp;<\/span><br><iframe title=\"EngageBay vs Zoho Features Comparison\" src=\"https:\/\/www.youtube.com\/embed\/X3AHpGx7PjU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>EngageBay vs Zoho \u2013 Features Comparison (2025)<\/strong><\/em><br>&nbsp;<\/p>\r\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;If you're considering switching from HubSpot, don't make a move until you read our article on the best HubSpot alternatives.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\">If you&#8217;re considering switching from Zoho, don&#8217;t make a move until you read our article on the <a href=\"https:\/\/www.engagebay.com\/blog\/zoho-alternatives\/\">best Zoho alternatives<\/a>.<\/span><\/p>\r\n<p><b><span style=\"text-decoration: underline;\">Pricing verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Zoho CRM pricing has a better pricing structure compared to HubSpot. It&#8217;s quite generous with the features it offers in each plan. HubSpot\u2019s steep price increase, annual commitment, and locking of some key features make it unfavorable for most businesses that are small and medium in size.<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-75382 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-zoho-engagebay-pricing-2025.png\" alt=\"2025 pricing table\u2014HubSpot vs Zoho CRM vs EngageBay\" width=\"592\" height=\"425\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-zoho-engagebay-pricing-2025.png 592w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-zoho-engagebay-pricing-2025-300x215.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/is-hubspot-free\/\">Read also: Is HubSpot CRM Free? An Unbiased Guide (with User Reviews)<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Customization_and_pipeline_management\"><\/span><span style=\"color: #993300;\"><b>Customization and pipeline management<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Both HubSpot and Zoho have great customization capabilities and a simple pipeline management interface. The main difference is in which pricing plan some customization features are included.&nbsp;<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>HubSpot<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">You can customize every field possible from deals, contacts, and quotes to products. You can customize reports and forecasting and choose from the pre-built reports, to begin with.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But when you want to custom-create an object relevant to your specific business needs, you\u2019d have to be on the Enterprise plan, which costs <\/span><b>$5,000 per month <\/b><span style=\"font-weight: 400;\">(billed at $60,000\/year).&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Its pipeline management could be improved. Its bad UX, for example, makes it hard to push a deal to a customer.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how Damien Frye, an enterprise sales representative at WordRake, <\/span><a href=\"https:\/\/www.g2.com\/products\/hubspot-sales-hub\/reviews\/hubspot-sales-hub-review-6555198\"><span style=\"font-weight: 400;\">sums it up<\/span><\/a><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><i>&gt; &#8220;The way deals and pipelines are used don&#8217;t help the salesperson, they help the manager. It is designed for the marketing side. I feel like we need a revenue management solution where both are considered and it is easy to progress a lead to a customer.\u201d<\/i><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<h4><span style=\"color: #666699;\"><b>Zoho<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">You can customize Zoho to fit your needs using its custom modules which are only available starting from the enterprise plan billed at $45\/user\/month. This Zoho CRM pricing is cheaper than HubSpot\u2019s pricing.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Zoho workflow builder lets you customize the view and filter fields so each member of the team can focus on what matters the most to them. You can also duplicate the custom setting across other accounts in the team and link your records in custom modules to provide more context to your sales team.<\/span><\/p>\r\n<figure id=\"attachment_32014\" aria-describedby=\"caption-attachment-32014\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Customization-in-Zoho-CRM.png\"><img decoding=\"async\" class=\"wp-image-32014 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Customization-in-Zoho-CRM.png\" alt=\"Customization in Zoho CRM\" width=\"1366\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Customization-in-Zoho-CRM.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Customization-in-Zoho-CRM-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Customization-in-Zoho-CRM-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Customization-in-Zoho-CRM-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Customization-in-Zoho-CRM-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-32014\" class=\"wp-caption-text\"><em>Customization in Zoho CRM<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">Pipeline management in Zoho is table stakes; it does what a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a> is supposed to do. You can follow up with leads, score leads, and the interface is designed to help you close more deals by showing you more details in a deal\u2019s card.<\/span><\/p>\r\n<p><b><span style=\"text-decoration: underline;\">Customization and pipeline management verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Zoho is better than HubSpot in terms of customization and pipeline management functionality.<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-tools\/\">Read also: 9 Sales Pipeline Tools for Power Sellers (Pricing, Features)<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Marketing_and_campaign_management\"><\/span><span style=\"color: #993300;\"><b>Marketing and campaign management<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Both HubSpot and Zoho have campaign management features but the main difference lies in the product offerings. HubSpot has more of an all-round package, and is therefore a better marketing solution, while Zoho is mainly a sales CRM solution with basic marketing features for sales teams.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>HubSpot<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">It has a fully featured marketing platform with advanced tools. You can create blog posts, track your ads, manage social media accounts, build landing pages, A\/B test emails, and run marketing automation.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Its campaign feature lets you link different marketing assets like ads, emails, and workflows to work towards one common goal and allocate a total budget. You\u2019ll be able to track the metrics of the entire campaign and the individual assets.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, if you have a Black Friday campaign, you can create blogs, ads, landing pages, and emails to work towards achieving the goals of the Black Friday campaign.<\/span><\/p>\r\n<figure id=\"attachment_31439\" aria-describedby=\"caption-attachment-31439\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-HubSpot.png\"><img decoding=\"async\" class=\"wp-image-31439 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-HubSpot.png\" alt=\"Campaign management in HubSpot\" width=\"1366\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-HubSpot.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-HubSpot-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-HubSpot-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-HubSpot-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-HubSpot-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-31439\" class=\"wp-caption-text\"><em>Campaign management in HubSpot<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how Krishna Raj, a digital marketing strategist, <\/span><a href=\"https:\/\/www.g2.com\/products\/hubspot-sales-hub\/reviews\/hubspot-sales-hub-review-6786442\"><span style=\"font-weight: 400;\">summed up<\/span><\/a><span style=\"font-weight: 400;\"> his experience of using HubSpot:<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><i>&gt; &#8220;Before the implementation of HubSpot, we were using multiple tools for all marketing activities, now with this single platform we can have email marketing, marketing &amp; sales automation, social media posting analysis, website analytical reporting, and leads nurturing everything can be done under this single platform.\u201d<\/i><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<h4><span style=\"color: #666699;\"><b>Zoho<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Zoho has only two marketing features: campaign modules and web forms. You can use both features to improve your <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">lead generation process<\/a>.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The campaign module basically helps you plan marketing campaigns like trade shows, Google Ads, and events. This module helps you track these activities by filling in details such as expected revenue, budget, actual cost, and the duration of the campaign.&nbsp;<\/span><\/p>\r\n<figure id=\"attachment_32015\" aria-describedby=\"caption-attachment-32015\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-Zoho-CRM.png\"><img decoding=\"async\" class=\"wp-image-32015 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-Zoho-CRM.png\" alt=\"Campaign management in Zoho CRM\" width=\"1366\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-Zoho-CRM.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-Zoho-CRM-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-Zoho-CRM-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-Zoho-CRM-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Campaign-management-in-Zoho-CRM-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-32015\" class=\"wp-caption-text\"><em>Campaign management in Zoho CRM<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">This module is very different from campaign management in other CRMs where you can create email campaigns and nurture leads through a drag-and-drop automation builder. Zoho\u2019s campaign only lets you report, for example, the status of offline events.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The web forms are also simple with minimal to no design interface to work with. You can customize the fields, send automated emails and import the data into the CRM.<\/span><\/p>\r\n<p><b><span style=\"text-decoration: underline;\">Marketing and campaign management verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot has better marketing and campaign management features. You can run <a href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/\">email marketing campaigns<\/a>, attract leads with landing pages and web forms, and nurture them with marketing automation.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/\">Read also: HubSpot vs. Mailchimp vs. EngageBay &#8212; Which Tool Worth Spending Money?<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Integrations\"><\/span><span style=\"color: #993300;\"><b>Integrations<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Integrating a CRM platform with your current tech stack gives you a complete picture of your business without working in silos.<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/integrations\/\">See all EngageBay integrations here.<\/a><\/p>\r\n<h4><span style=\"color: #666699;\"><b>HubSpot<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">HubSpot has over 1,000 integrations in categories like customer service, sales enablement, scheduling, project management, and many more.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It even offers integration with other CRMs like Pipedrive, Copper, Insightly, and Salesforce.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>Zoho<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Zoho integrates with software in different categories like marketing, customer service, sales telephony, and many more.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But when I looked into the reviews, most users either complained of the lack of some major integrations or integrations not working well.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For example, Nabab Sharif, a senior manager at Vantage Circle, <\/span><a href=\"https:\/\/www.g2.com\/products\/zoho-crm\/reviews\/zoho-crm-review-6985095\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><i>&gt; &#8220;They need to strengthen their telephony integration because we occasionally run into problems dialing leads and receiving missed call alerts. Due to delays when a chat request is received, they might also make the chat platform more robust.\u201d<\/i><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p><b><span style=\"text-decoration: underline;\">Integration verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot has better and well-functioning integrations compared to Zoho.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/engagebay-vs-hubspot\/\">Read also: EngageBay vs HubSpot: Market Leader or Emerging Powerhouse?<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Sales_automation\"><\/span><span style=\"color: #993300;\"><b>Sales automation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-what-why\/\"><span style=\"font-weight: 400;\">Automations and workflows<\/span><\/a><span style=\"font-weight: 400;\"> improve your team\u2019s productivity by eliminating manual work and repetitive tasks.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>HubSpot<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">HubSpot automation is based on two features\u2013sequences and workflows.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Sequences ensure no deal falls through the crack. You can create a series of timed emails to nurture leads and follow up with deals. Personalize the sequence emails using contact and company data from HubSpot CRM and Salesforce.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Workflows automate manual and time-consuming activities. Some tasks you could automate include nurturing leads, updating leads\u2019 lifecycle stages, and handing off leads to sales.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot also has seven types of triggers that start a workflow\u2013contact-based trigger, company-based, deal-based, ticket-based, quote-based, conversation-based, and feedback-submission based.<\/span><\/p>\r\n<figure id=\"attachment_31441\" aria-describedby=\"caption-attachment-31441\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot.png\"><img decoding=\"async\" class=\"wp-image-31441 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot.png\" alt=\"Workflow automation in HubSpot\" width=\"1366\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-HubSpot-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-31441\" class=\"wp-caption-text\"><em>Workflow automation in HubSpot<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">You can also pick automation from the pre-built list. This list has automations for converting leads, sharing meeting details, promoting something, and many more.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>Zoho<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">You can automate routine tasks with Zoho\u2019s workflow rules. This workflow builder lets you automate updating of fields, following up with leads, or assigning a deal to a rep. When certain conditions are met, these workflows automatically trigger the actions.&nbsp;<\/span><\/p>\r\n<figure id=\"attachment_32016\" aria-describedby=\"caption-attachment-32016\" style=\"width: 1349px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-Zoho-CRM.png\"><img decoding=\"async\" class=\"wp-image-32016 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-Zoho-CRM.png\" alt=\"Workflow automation in Zoho CRM\" width=\"1349\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-Zoho-CRM.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-Zoho-CRM-300x164.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-Zoho-CRM-1024x559.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-Zoho-CRM-768x419.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Workflow-automation-in-Zoho-CRM-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/a><figcaption id=\"caption-attachment-32016\" class=\"wp-caption-text\"><em>Workflow automation in Zoho CRM<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">The case escalation feature lets you set a rule where a case can be distributed to other members of your team when it\u2019s not attended to by the specified person.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"> You can set the rule depending on different criteria such as case number, account name, or priority.<\/span><\/p>\r\n<figure id=\"attachment_32017\" aria-describedby=\"caption-attachment-32017\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Case-escalation-in-Zoho-CRM.png\"><img decoding=\"async\" class=\"wp-image-32017 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Case-escalation-in-Zoho-CRM.png\" alt=\"Case escalation in Zoho CRM\" width=\"1366\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Case-escalation-in-Zoho-CRM.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Case-escalation-in-Zoho-CRM-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Case-escalation-in-Zoho-CRM-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Case-escalation-in-Zoho-CRM-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Case-escalation-in-Zoho-CRM-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-32017\" class=\"wp-caption-text\"><em>Case escalation in Zoho CRM<\/em><\/figcaption><\/figure>\r\n<p><b><span style=\"text-decoration: underline;\">Sales automation verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Tie. They both have great automation capabilities but HubSpot is slightly better in terms of ease of use and user interface.&nbsp;<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Reporting\"><\/span><span style=\"color: #993300;\"><b>Reporting<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.engagebay.com\/crm\/crm-reports\"><span style=\"font-weight: 400;\">CRM reporting<\/span><\/a><span style=\"font-weight: 400;\"> helps you know what\u2019s happening across your sales process and how each team member is performing.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here are some details you can look out for:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How easy it is to create reports and dashboards<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The type of reports available&nbsp;<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How presentable and easy to understand the reports are<\/span><\/li>\r\n<\/ul>\r\n<h4><span style=\"color: #666699;\"><b>HubSpot<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Its reports and dashboards are comprehensive and use the data from the CRM and marketing hub to provide insights into your pipeline, forecast revenue, and coach your team.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot has a list of 90+ pre-built reports built into dashboards. For example, the sales manager dashboard has eight pre-built reports. Here are some of the reports:&nbsp;<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deal closed total vs goal<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deal leaderboard \u2013 all-time amount closed by rep&nbsp;<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activity leaderboard by rep with type breakdown<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deals open by close date of this month<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And many others<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Some dashboards that you might find useful are the sales opportunity review with nine reports on the overall performance of your sales for the month and the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-dashboards\/\">sales dashboard<\/a>, which has five reports that focus on your deals and sales.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can also gain insights into the progress of deals and contacts in their respective <a href=\"https:\/\/www.engagebay.com\/blog\/lifecycle-marketing\/\">life cycle stages<\/a> using the funnel reports. You can also build custom reports to get insights based on your specific needs and help in presenting them to stakeholders.<\/span><\/p>\r\n<figure id=\"attachment_31443\" aria-describedby=\"caption-attachment-31443\" style=\"width: 1349px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Custom-Report-Builder-in-HubSpot.png\"><img decoding=\"async\" class=\"wp-image-31443 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Custom-Report-Builder-in-HubSpot.png\" alt=\"Custom Report Builder in HubSpot\" width=\"1349\" height=\"684\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Custom-Report-Builder-in-HubSpot.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Custom-Report-Builder-in-HubSpot-300x152.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Custom-Report-Builder-in-HubSpot-1024x519.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Custom-Report-Builder-in-HubSpot-768x389.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Custom-Report-Builder-in-HubSpot-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/a><figcaption id=\"caption-attachment-31443\" class=\"wp-caption-text\"><em>Custom report builder in HubSpot<\/em><\/figcaption><\/figure>\r\n<h4><span style=\"color: #666699;\"><b>Zoho<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Zoho\u2019s reporting function is comprehensive enough. The visual builder lets you build custom reports by picking the modules you want to import data from and selecting the fields you want in the final reports.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can combine multiple reports to get deeper insights into your sales process and track your team\u2019s performance. For example, you can combine your deals report with your sales for this month to analyze your team\u2019s progress.<\/span><\/p>\r\n<figure id=\"attachment_32018\" aria-describedby=\"caption-attachment-32018\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Joined-reports-in-Zoho-CRM.png\"><img decoding=\"async\" class=\"wp-image-32018 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Joined-reports-in-Zoho-CRM.png\" alt=\"Joined reports in Zoho CRM\" width=\"1366\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Joined-reports-in-Zoho-CRM.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Joined-reports-in-Zoho-CRM-300x162.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Joined-reports-in-Zoho-CRM-1024x552.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Joined-reports-in-Zoho-CRM-768x414.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Joined-reports-in-Zoho-CRM-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-32018\" class=\"wp-caption-text\"><em>Joined reports in Zoho CRM<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">Choose who to share the reports with. You can choose to share based on user roles, groups, or territory and schedule the reports to be sent weekly, monthly, yearly, or based on your own timing.<\/span><\/p>\r\n<p><b><span style=\"text-decoration: underline;\">Reporting verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Tie. They both have powerful reporting functions and the ability to customize reports based on your needs.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Lead_management\"><\/span><span style=\"color: #993300;\"><b>Lead management<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Both HubSpot and Zoho have table stake <\/span><a href=\"https:\/\/www.engagebay.com\/crm\/lead-management-software\"><span style=\"font-weight: 400;\">lead management<\/span><\/a><span style=\"font-weight: 400;\"> features. Here\u2019s my review of each platform\u2019s capabilities.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>HubSpot<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Its lead management software lets you view communication history, manage leads, and prioritize your leads all in one dashboard.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot\u2019s smart contact database lets you see every detail about a lead from the contact\u2019s profile. You can track the conversations and every touchpoint between them and the company, such as social media, tickets, and email.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Attract leads and nurture them using forms, live chat, and chatbots. Manage conversations with your leads in the universal conversation inbox that gives your sales, marketing, and support teams a place to engage with leads and customers.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\"><b>Zoho<\/b><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Its lead management platform allows you to attract, qualify, analyze and nurture leads into deals.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Some of the lead generation tools at your disposal are web forms, live chat, and social media integration. These tools help you attract leads that interact with your brand on your website or on social media platforms.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you attract leads, you can score them to identify which ones are most likely to close and put your team\u2019s focus on. You can assign leads based on a number of criteria such as demographics and behavior such as email interactions and responses to surveys.&nbsp;<\/span><\/p>\r\n<p><b><span style=\"text-decoration: underline;\">Lead management verdict<\/span>:<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Tie. Both tools cover the entire lead management process from attracting leads to passing them to sales.<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-75379 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-or-zoho-decision-tree.png\" alt=\"Flowchart: pick HubSpot or Zoho CRM\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-or-zoho-decision-tree.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-or-zoho-decision-tree-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-or-zoho-decision-tree-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/hubspot-or-zoho-decision-tree-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/\">Read also: HubSpot vs Mailchimp &#8212; A Complete Product Comparison<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"EngageBay_A_More_Affordable_and_Powerful_Alternative\"><\/span><span style=\"color: #339966;\"><b>EngageBay: A More Affordable and Powerful Alternative<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">EngageBay is an <a href=\"https:\/\/www.engagebay.com\/products\/crm\">all-in CRM<\/a> powering sales, marketing, and support teams. It\u2019s ideal for small businesses that are starting out or those that are scaling.&nbsp;<\/span><br><iframe title=\"HubSpot Competitors 2025\" src=\"https:\/\/www.youtube.com\/embed\/KK7HHPf5Opo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>HubSpot Competitors: 3 Key Players (2025)<\/strong><\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">HubSpot packs advanced features and replaces standalone apps like <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation software<\/a>, but it\u2019s expensive. Zoho is cheaper, but it lacks key marketing features and it\u2019s only suitable as a sales CRM.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">EngageBay packs the best of both worlds. It&#8217;s affordable like Zoho and has advanced marketing, sales, and support features like HubSpot.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s how Edo Modun, a sales specialist, <\/span><a href=\"https:\/\/www.g2.com\/products\/engagebay-all-in-one-suite\/reviews\/engagebay-all-in-one-suite-review-6773023\"><span style=\"font-weight: 400;\">summed up EngageBay<\/span><\/a><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><i>&gt; &#8220;It&#8217;s very useful that you have a package with the most important tools such as CRM and email marketing as one service. Workflow is much easier, data flow is simpler and results are more visible. CRM has many options that you can only dream about in some other online solutions. The file repository is a nice touch.\u201d<\/i><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<figure id=\"attachment_14010\" aria-describedby=\"caption-attachment-14010\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\"><img decoding=\"async\" class=\"wp-image-14010 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"trigger email automation\" width=\"1370\" height=\"782\"><\/a><figcaption id=\"caption-attachment-14010\" class=\"wp-caption-text\"><em>Email marketing automation in EngageBay<\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">You can create multiple deal pipelines for different products, run automations with multiple triggers, and get deeper customer insights with a bird&#8217;s-eye view of the entire customer journey touchpoints.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The marketing automation platform lets you run drip campaigns, build forms and <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, automate lead scoring, and segment customers based on their activities and behavior.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The free help desk and <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat software<\/a> lets you engage with customers and provide contextual support. You get to run ticket automations, assign tasks to reps and view customer interactions with the company in one dashboard.<\/span><\/p>\r\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Want to find a HubSpot alternative that's better suited to your needs? Check out our article on the top HubSpot alternatives.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\">Want to find a HubSpot alternative that&#8217;s better suited to your needs? Check out our article on the <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">top HubSpot alternatives<\/a>.<\/span><\/p>\r\n<hr>\r\n<p><strong>Learn more about EngageBay:<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/hubspot-alternative\">Compare EngageBay with HubSpot<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/\">Visit our website<\/a><\/li>\r\n<li><a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">Request a demo with our experts<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">Check pricing<\/a><\/li>\r\n<\/ul>\r\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #693bad; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/app.engagebay.com\/signup\">Sign up with EngageBay for free<\/a><\/p>\r\n<hr>\r\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"color: #339966;\"><b>Wrapping Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Zoho CRM is great for you if you are using one of their apps and looking for a sales CRM with powerful automation.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As David Begin <\/span><a href=\"https:\/\/www.g2.com\/products\/zoho-crm\/reviews\/zoho-crm-review-7142506\"><span style=\"font-weight: 400;\">puts it<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><i>&gt; &#8220;I like the integrations with the entire Zoho ecosystem and the marketplace is huge. Zoho CRM offers powerful features with Automations, blueprints, and great reporting.\u201d<\/i><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-weight: 400;\">HubSpot is suitable for you if you need something for your entire organization to use. The marketing, sales, and support teams can use HubSpot and have clear visibility into customers\u2019 data. But it gets expensive as you scale.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That\u2019s why EngageBay is a better alternative. It&#8217;s cheaper, has the same functionality as HubSpot, and has better customer support.&nbsp;<\/span><\/p>\r\n<p><strong>Related reading:&nbsp;<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-tools\/\">The best CRM Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-automation-software\/\">The 14 Best CRM Automation Software in 2024<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">15 Best Marketing Automation Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/is-hubspot-worth-it\/\">Is HubSpot Worth It? In-Depth Review for Small Businesses<\/a><\/li>\r\n<\/ul>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1753782126351\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">FAQs: HubSpot Vs Zoho<\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1753782141157\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Is HubSpot cheaper than Zoho?<\/strong>\r\n<p class=\"schema-faq-answer\">No\u2014HubSpot\u2019s starter bundle costs $50 per month for two users, then $25 per extra seat. Zoho\u2019s Standard tier begins at $18 per user and even its Ultimate plan tops at $55. With HubSpot\u2019s onboarding fees and pricier add\u2011ons, Zoho remains cheaper for every common team size, making it the overall value leader for cost\u2011conscious small and mid\u2011market teams today.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1753782168160\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Does Zoho integrate with HubSpot?<\/strong>\r\n<p class=\"schema-faq-answer\">Yes, but there\u2019s no native bridge. You need a connector like Zapier, PieSync or a HubSpot Operations Hub custom integration. These middle\u2011layers sync basic contacts, activities and deals between the two CRMs, yet advanced elements\u2014workflows, email templates, reports\u2014don\u2019t port over perfectly. Expect manual mapping and extra subscription costs if you run both side by side overall today.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1753782192570\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Which platform is easier for beginners to set up and use?<\/strong>\r\n<p class=\"schema-faq-answer\">HubSpot wins on onboarding polish. Its UI guides you through checklists, pre\u2011built dashboards and drag\u2011and\u2011drop automation that feel intuitive even for non\u2011tech teams. Zoho\u2019s interface is more configurable but also more cluttered; menu sprawl and inconsistent terminology slow new reps. If you want a gentler learning curve, HubSpot\u2019s guided workflows save hours for most newcomers.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1753782214279\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Who offers stronger built\u2011in marketing automation?<\/strong>\r\n<p class=\"schema-faq-answer\">HubSpot\u2019s Marketing Hub delivers visual journey builders, A\/B email testing, ad tracking and dynamic personalization\u2014all baked into the core CRM. Zoho offers Campaigns and Marketing Automation as add\u2011ons; they live in separate consoles and connect via APIs, not natively. Power users can reach parity in Zoho with customization, yet the experience is less seamless out of the box.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1753782236925\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Is there a more affordable alternative if HubSpot and Zoho feel pricey?<\/strong>\r\n<p class=\"schema-faq-answer\">EngageBay bundles marketing, sales and service tools similar to HubSpot\u2019s suite but starts free and caps its all\u2011in\u2011one plan at just $119 a month for unlimited users, with no onboarding fees. Compared to Zoho, it offers deeper automation and live\u2011chat at lower total cost. Teams needing full\u2011funnel features without enterprise pricing often find EngageBay a happy medium option today.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>HubSpot and Zoho CRM are market leaders used by both enterprise and growing businesses. But what separates the two? HubSpot [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":32306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[333],"tags":[7534,7535],"class_list":["post-32010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternatives","tag-hubspot-vs-zoho","tag-hubspot-vs-zoho-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot vs Zoho CRM: 2025 Head-to-Head Comparison<\/title>\n<meta name=\"description\" content=\"HubSpot vs Zoho CRM\u2014see the 2025 price jump, automation limits, and real user ratings in one 7-minute read. Plus, a budget-friendly alternative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-zoho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot vs Zoho CRM: 2025 Head-to-Head Comparison (Features, Pricing, Ease-of-Use)\" \/>\n<meta property=\"og:description\" content=\"HubSpot vs Zoho CRM\u2014see the 2025 price jump, automation limits, and real user ratings in one 7-minute read. 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