{"id":32165,"date":"2025-12-04T05:15:48","date_gmt":"2025-12-04T05:15:48","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=32165"},"modified":"2025-12-23T13:27:42","modified_gmt":"2025-12-23T13:27:42","slug":"christmas-email-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/","title":{"rendered":"Christmas Email Examples: 30 High-Converting Templates &#038; Subject Lines"},"content":{"rendered":"<h2 data-start=\"0\" data-end=\"48\"><span class=\"ez-toc-section\" id=\"What_youll_get_%E2%80%94_a_quick_TLDR_of_the_blog\"><\/span><span style=\"color: #339966;\"><strong data-start=\"0\" data-end=\"19\">What you&#8217;ll get<\/strong> \u2014 a quick TL;DR of the blog:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul data-start=\"50\" data-end=\"1008\">\r\n<li data-start=\"50\" data-end=\"220\">\r\n<p data-start=\"52\" data-end=\"220\">How to <strong data-start=\"59\" data-end=\"78\">plan and launch<\/strong> a Christmas-season email campaign (when to start, how to prep your list, segmenting, choosing offers)&nbsp;<\/p>\r\n<\/li>\r\n<li data-start=\"221\" data-end=\"369\">\r\n<p data-start=\"223\" data-end=\"369\">Guidance on the <strong data-start=\"239\" data-end=\"261\">best times to send<\/strong>: pre-Christmas, last-minute holiday, and post-Christmas follow-ups.&nbsp;<\/p>\r\n<\/li>\r\n<li data-start=\"370\" data-end=\"530\">\r\n<p data-start=\"372\" data-end=\"530\">Dozens of <strong data-start=\"382\" data-end=\"428\">ready-to-use Christmas email subject lines<\/strong> \u2014 from fun &amp; festive to urgency-driven \u2014 to boost open rates.&nbsp;<\/p>\r\n<\/li>\r\n<li data-start=\"531\" data-end=\"799\">\r\n<p data-start=\"533\" data-end=\"799\">A variety of <strong data-start=\"546\" data-end=\"592\">creative Christmas email ideas &amp; templates<\/strong> (e.g. \u201c12 Days of Giving,\u201d gift guides, special offers, free-shipping, last-minute deals, contest\/rewards emails) that you can copy or customize for your brand\/store.&nbsp;<\/p>\r\n<\/li>\r\n<li data-start=\"800\" data-end=\"1008\">\r\n<p data-start=\"802\" data-end=\"1008\">Strategic tips on <strong data-start=\"820\" data-end=\"871\">how to convert holiday email traffic into sales<\/strong>, including timing, copywriting, use of urgency\/ scarcity, and segmentation for maximum engagement.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p>Now, customers will be hopping from store to store to grab amazing holiday season deals and to purchase gifts for their loved ones during the Christmas season.<\/p>\r\n<p><strong>Grab their attention and pull them to your store by sending enticing Christmas emails announcing exclusive gifts, rewards, and last-minute deals.<\/strong><\/p>\r\n<p>We\u2019ve collected some of the best Christmas email ideas that&#8217;ll help your emails stand out in your customer&#8217;s inboxes. Create an emotional bond with your customers by helping them surprise their loved ones with gifts and products from your store.<\/p>\r\n<p><span style=\"text-decoration: underline;\">In this article, you\u2019ll learn about<\/span>:<\/p>\r\n<ul>\r\n<li>Starting a Christmas email campaign<\/li>\r\n<li>When should Christmas emails be sent<\/li>\r\n<li>Christmas email subject lines<\/li>\r\n<li>Clever Christmas email ideas (with examples)<\/li>\r\n<li>The best Christmas email newsletters to get engagement<\/li>\r\n<\/ul>\r\n<p>These Christmas email examples include last-minute deals, free-shipping offers, gift cards and holiday bundles \u2014 ideal for holiday-season selling.<\/p>\r\n<p>Use these Christmas email examples and holiday email templates to quickly launch a festive campaign that resonates.<\/p>\r\n<p>So, without further ado, let\u2019s unwrap the secrets to Christmas email marketing \ud83d\ude42<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#What_youll_get_%E2%80%94_a_quick_TLDR_of_the_blog\" >What you&#8217;ll get \u2014 a quick TL;DR of the blog:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#How_Do_You_Start_a_Christmas_Email_Campaign\" >How Do You Start a Christmas Email Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Analyze_your_past_campaigns\" >Analyze your past campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Dust_off_your_email_list\" >Dust off your email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Segment_your_Christmas_email_list_well\" >Segment your Christmas email list well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Choose_your_offers_smartly\" >Choose your offers smartly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Be_creative_in_writing_your_emails\" >Be creative in writing your emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Launch_your_Christmas_email_campaign_on_time\" >Launch your Christmas email campaign on time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#When_should_you_send_Christmas_emails\" >When should you send Christmas emails?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#When_to_send_the_pre-Christmas_email\" >When to send the pre-Christmas email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#When_to_send_the_Christmas_email\" >When to send the Christmas email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#When_to_send_the_post-Christmas_emails\" >When to send the post-Christmas emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Subject_Lines_Influence_Email_Open_Rates\" >Subject Lines Influence Email Open Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Best_Christmas_Email_Subject_Line_Examples\" >Best Christmas Email Subject Line Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Christmas_Email_Subject_Lines_For_You_to_Use\" >Christmas Email Subject Lines For You to Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Email_subject_line_mistakes_to_avoid\" >Email subject line mistakes to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#The_Secret_to_Writing_the_Best_Christmas_Email_Subject_Lines\" >The Secret to Writing the Best Christmas Email Subject Lines<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Invoke_a_sense_of_urgency\" >Invoke a sense of urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Highlight_the_offer_in_the_subject_line\" >Highlight the offer in the subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Make_the_most_of_emojis\" >Make the most of emojis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Mention_the_scarcity\" >Mention the scarcity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#The_Best_Christmas_Email_Ideas_with_examples\" >The Best Christmas Email Ideas (with examples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#12_Days_of_Giving_%E2%80%93_Best_for_Sustained_engagement_building_anticipation\" >12 Days of Giving &#8211; Best for: Sustained engagement &amp; building anticipation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#The_usual_offer_email_%E2%80%93_Best_for_Broad_audience_general_shoppers\" >The usual offer email &#8211; Best for: Broad audience \/ general shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Free_shipping_%E2%80%93_Best_for_Price-sensitive_customers_cart_recoveries\" >Free shipping &#8211; Best for: Price-sensitive customers \/ cart recoveries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#The_time_of_arrival_%E2%80%93_Best_for_Customers_bothered_by_delivery_times_urgency-driven_buyers\" >The time of arrival &#8211; Best for: Customers bothered by delivery times \/ urgency-driven buyers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Gift_card_%E2%80%93_Best_for_Indecisive_buyers_or_last-minute_shoppers\" >Gift card &#8211; Best for: Indecisive buyers or last-minute shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Product_bundle_%E2%80%93_Best_for_Cross-sell_upsell_to_existing_customers\" >Product bundle &#8211; Best for: Cross-sell \/ upsell to existing customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Holiday_contest_%E2%80%93_Best_for_Engagement_seekers_social-driven_buyers\" >Holiday contest &#8211; Best for: Engagement seekers \/ social-driven buyers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#The_closing_moments_%E2%80%93_Best_for_Last-minute_buyers_FOMO-driven_purchases\" >The closing moments &#8211; Best for: Last-minute buyers \/ FOMO-driven purchases<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Christmas_Email_Newsletters_That_Inspire_Action\" >Christmas Email Newsletters That Inspire Action<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Help_them_pick_the_right_gift\" >Help them pick the right gift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Go_beyond_the_sales\" >Go beyond the sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Grant_wishes\" >Grant wishes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Bring_them_together\" >Bring them together<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Start_a_Christmas_Email_Campaign\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>How Do You Start a Christmas Email Campaign?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<figure id=\"attachment_32610\" aria-describedby=\"caption-attachment-32610\" style=\"width: 853px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2.png\"><img decoding=\"async\" class=\"wp-image-32610\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2.png\" alt=\"Email marketing metrics\" width=\"853\" height=\"480\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2-1536x864.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Email-marketing-tactics-2-595xh.png 595w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/a><figcaption id=\"caption-attachment-32610\" class=\"wp-caption-text\"><strong><em>EngageBay media<\/em><\/strong><\/figcaption><\/figure>\r\n<p>Thanksgiving is the first step to Christmas, and there&#8217;s no way around that. If you&#8217;re in charge of leading your company&#8217;s holiday <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email marketing campaign<\/a> this year, then a question you&#8217;ve probably heard a lot over the last few months is, \u201cWhat should we write about?\u201d.<\/p>\r\n<p>Sure, it seems easy enough to just send a short email with a link to your online store and call it a day. But holidays are all about tradition and making memories \u2014 people want to see something unique and engaging.<\/p>\r\n<p>So, what can you do to create an amazing holiday email campaign?<\/p>\r\n<p>Here\u2019s how to get started \ud83d\udc47<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Analyze_your_past_campaigns\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Analyze your past campaigns<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<blockquote>\r\n<p><strong><span style=\"color: #008000;\" data-darkreader-inline-color=\"\">The only real mistake is the one from which we learn nothing.&#8221;&nbsp;<\/span><\/strong><\/p>\r\n<p><strong><span style=\"color: #008000;\" data-darkreader-inline-color=\"\">~ Henry Ford<\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p>Analyze your previous Christmas email campaigns; find out what worked well and note your shortcomings.<\/p>\r\n<p>Look at the subject lines of emails with high open rates; look at email copies that converted better; notice the offers that worked well so that you can use them again in your current campaigns.<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-77871 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-5-templates-infographic.png\" alt=\"Infographic showing five Christmas email templates with subject lines, preview text and CTA examples\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-5-templates-infographic.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-5-templates-infographic-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-5-templates-infographic-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-5-templates-infographic-768x1152.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>Document the metrics from your previous campaigns; it will reveal the areas that require improvements. Enhance those areas to make your new campaign successful.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-subject-lines\/\">Read also: Introduction Email Subject Lines To Captivate Your Audience<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Dust_off_your_email_list\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Dust off your email list<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>How often do you review your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\" target=\"_blank\" rel=\"noopener\">email list?<\/a><\/p>\r\n<p>Update your email list often to exclude inactive and lost customers from the list.<\/p>\r\n<p>Keeping your email list fresh will help you in:<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noopener\">Improving email deliverability<\/a><\/li>\r\n<li>Increasing email open rates and the chances of conversion<\/li>\r\n<li>Minimizing bounce rate<\/li>\r\n<li>Saving your brand\u2019s reputation.<\/li>\r\n<\/ul>\r\n<figure id=\"attachment_32220\" aria-describedby=\"caption-attachment-32220\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/0.1.-Email-list-cleaning.jpg\"><img decoding=\"async\" class=\"wp-image-32220\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/0.1.-Email-list-cleaning.jpg\" alt=\"Email list screening\" width=\"514\" height=\"257\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/0.1.-Email-list-cleaning.jpg 730w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/0.1.-Email-list-cleaning-300x150.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/0.1.-Email-list-cleaning-595xh.jpg 595w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><figcaption id=\"caption-attachment-32220\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.enginemailer.com\/blog\/email-list-hygiene\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<h3><span class=\"ez-toc-section\" id=\"Segment_your_Christmas_email_list_well\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Segment your Christmas email list well<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Alright, the email list is now clear of inactive and churned customers. Is it time to start the campaign?<\/p>\r\n<p>No, not yet. There is still some optimization to do.<br><iframe title=\"EngageBay Email Lists\" src=\"https:\/\/www.youtube.com\/embed\/eu65KNqg6o4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>Segmentation is crucial before launching email campaigns; divide your customers into small groups for better targeting.<\/p>\r\n<p>Small, targeted segments will help you tailor your emails better. It will also reveal what emails you want to write to better engage with your audience.<\/p>\r\n<p>Use an <a href=\"https:\/\/www.engagebay.com\/marketing\/customer-segmentation\" target=\"_blank\" rel=\"noopener\">email segmentation tool<\/a> to group your customers into targeted segments based on various conditions and streamline your email campaign.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/valentines-day-email-subject-lines\/\">Read also: Let Sparks Fly With These Valentine\u2019s Day Email Subject Lines<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Choose_your_offers_smartly\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Choose your offers smartly<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Choose the offers relevant to your segmented audience.<\/p>\r\n<p>Last-minute demographic-specific deals or gifts, purchase-history-based product bundles, wishlists, etc., are some of the best <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-saas-deals-2025\/\" target=\"_blank\" rel=\"noopener\">Christmas deals<\/a> that entice customers.<\/p>\r\n<figure id=\"attachment_32536\" aria-describedby=\"caption-attachment-32536\" style=\"width: 434px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/American-eagle-demo.png\"><img decoding=\"async\" class=\"wp-image-32536\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/American-eagle-demo.png\" alt=\"Americal eagle Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"434\" height=\"2477\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/American-eagle-demo.png 456w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/American-eagle-demo-269x1536.png 269w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/American-eagle-demo-359x2048.png 359w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/a><figcaption id=\"caption-attachment-32536\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/AmericanEagle\/40-off-all-sweatshirts-8Shnkj6_-pWv5UZN\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Or, you can send newsletters to educate customers on what to gift their loved ones.<\/p>\r\n<p>Send user guides for products they purchased or send holiday contest emails to increase <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/\">customer engagement<\/a>.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-marketing-ideas\/\">Read also: 10 Christmas Marketing Ideas For Some Sales Magic\u2728<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Be_creative_in_writing_your_emails\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Be creative in writing your emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>&nbsp;<br><iframe title=\"Email Templates in EngageBay\" src=\"https:\/\/www.youtube.com\/embed\/r7Xn2gFxWeE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>Write emails based on your segmented email list; have different email templates for various demographics and templates relevant to the time you\u2019re sending the email (Pre-Christmas, Christmas eve, or Post-Christmas).<\/p>\r\n<figure id=\"attachment_32537\" aria-describedby=\"caption-attachment-32537\" style=\"width: 592px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Write-your-emails.png\"><img decoding=\"async\" class=\"wp-image-32537\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Write-your-emails.png\" alt=\"Rifle Paper Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"592\" height=\"1184\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Write-your-emails.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Write-your-emails-150x300.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Write-your-emails-512x1024.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Write-your-emails-595xh.png 595w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><figcaption id=\"caption-attachment-32537\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/categories\/christmas\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Customers will be eager for offers, so emphasize them. Add festive effects to your emails, like Christmas trees, Santa figures, stars, lights, snowflakes, baubles, and so on.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-new-year-holiday-saas-deals\/\">Read also: Christmas &amp; New Year Holiday SaaS Deals 2025<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Launch_your_Christmas_email_campaign_on_time\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Launch your Christmas email campaign on time<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Once your <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">email templates<\/a> are ready, test their compatibility on multiple devices; check whether the CTAs are redirecting to the right landing pages, and ensure that your inventory is full before launching your campaign.<\/p>\r\n<p><strong>If products run out of stock, have an e-gift card option available so customers can purchase and redeem them later.<\/strong><\/p>\r\n<p>Use an email marketing tool to broadcast your Christmas emails to different audience segments.<\/p>\r\n<p>Launch your email campaign, offer gifts and rewards, and make sure you wish your customers on Christmas eve.<\/p>\r\n<p>Mix and match these holiday email templates to build a multi-email Christmas campaign (pre-Christmas, Christmas Eve, post-Christmas).<\/p>\r\n<p>Optimize your holiday campaign flow with holiday email templates \u2014 from pre-Christmas teasers to post-Christmas thank-you emails.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">Read also: The Best Time To Send an Email (and the Worst)<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"When_should_you_send_Christmas_emails\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>When should you send Christmas emails?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>There are multiple theories on the timing; some say you can start sending from the last week of October; experts suggest two weeks after Thanksgiving is the right time to send Christmas emails.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-77869 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-timing-table.png\" alt=\"Comparison table showing pre-Christmas, Christmas Eve, and post-Christmas email types and best uses\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-timing-table.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-timing-table-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-timing-table-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/christmas-email-timing-table-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>But for now, let\u2019s go with the data; a study by DMD shows emails sent a week before Christmas has the highest open rates.<\/p>\r\n<figure id=\"attachment_32538\" aria-describedby=\"caption-attachment-32538\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Christmas-2020-New-Years-2021-Open-Rates.png\"><img decoding=\"async\" class=\"wp-image-32538 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Christmas-2020-New-Years-2021-Open-Rates.png\" alt=\"Email open rate statisitcs during Christmas\" width=\"624\" height=\"468\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Christmas-2020-New-Years-2021-Open-Rates.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Christmas-2020-New-Years-2021-Open-Rates-300x225.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Christmas-2020-New-Years-2021-Open-Rates-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><figcaption id=\"caption-attachment-32538\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.dmdconnects.com\/blog\/to-send-or-not-email-open-rate-trends-during-the-holidays\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p><strong>Email open rates peak on December 22, drop to a low on December 25, climb again on December 29, and fall further as the New Year approaches.<\/strong><\/p>\r\n<p>There you go; December 21 to December 30 is the right time to send Christmas emails. So, split your email campaign into three parts,<\/p>\r\n<ul>\r\n<li>Pre-Christmas email<\/li>\r\n<li>Christmas<\/li>\r\n<li>Post-Christmas email<\/li>\r\n<\/ul>\r\n<p>Christmas day has a low open rate because people will be cherishing the holiday with their families and will not have time for marketing emails; instead, they send Christmas greetings on December 25.<br><iframe title=\"How to create email marketing sequences using EngageBay\" src=\"https:\/\/www.youtube.com\/embed\/ZbWQptjOFNU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>Afterward, start your post-Christmas email campaign.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/4th-july-email-subject-lines\/\">Read also: Red, Write, and Blue: The Best 4th of July Email Subject Lines<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"When_to_send_the_pre-Christmas_email\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>When to send the pre-Christmas email<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Allow your customers to rest and rejuvenate from post-BFCM shopping exhaustion. Start your pre-Christmas email campaign in the second week of December and proceed into Christmas week until Christmas eve.<\/p>\r\n<p>Start with Christmas newsletters to educate and engage customers before sending offer emails. You can send gift guides or product wishlists as part of the pre-Christmas campaign.<\/p>\r\n<figure id=\"attachment_32539\" aria-describedby=\"caption-attachment-32539\" style=\"width: 501px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide-first-week.png\"><img decoding=\"async\" class=\"wp-image-32539\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide-first-week.png\" alt=\"Dose of colors gift guide Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"501\" height=\"1816\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide-first-week.png 533w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide-first-week-83x300.png 83w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide-first-week-424x1536.png 424w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><figcaption id=\"caption-attachment-32539\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/dose-of-colors-inc\/the-ultimate-gift-guide-for-every-type-of-friend-jSD6GZy1bNQ_l_VH\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Gift guides and product wishlists will reveal what your customers want for Christmas. Once Christmas week starts, start sending the offer emails based on the products in the wishlists of your customers.<\/p>\r\n<figure id=\"attachment_32542\" aria-describedby=\"caption-attachment-32542\" style=\"width: 528px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Dose-of-colours.png\"><img decoding=\"async\" class=\"wp-image-32542 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Dose-of-colours.png\" alt=\"Dose of colors offer email\" width=\"528\" height=\"2017\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Dose-of-colours.png 528w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Dose-of-colours-268x1024.png 268w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Dose-of-colours-402x1536.png 402w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/a><figcaption id=\"caption-attachment-32542\" class=\"wp-caption-text\"><a href=\"https:\/\/milled.com\/dose-of-colors-inc\/give-the-gift-of-gorgeousness-this-holiday-season-nyWZT6FlxSoepk8J\"><em>Source<\/em><\/a><\/figcaption><\/figure>\r\n<h3><span class=\"ez-toc-section\" id=\"When_to_send_the_Christmas_email\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>When to send the Christmas email<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>DMD study showed low email open rates on Christmas eve and the day of Christmas.<\/p>\r\n<p>But that doesn\u2019t mean customers will not purchase, especially on Christmas eve. There will still be a certain number of late purchasers on December 24 and 25.<\/p>\r\n<p>So, keep your offers up and running for those last-minute hustlers.<\/p>\r\n<figure id=\"attachment_32544\" aria-describedby=\"caption-attachment-32544\" style=\"width: 547px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Last-minute-Christmas-emails.png\"><img decoding=\"async\" class=\"wp-image-32544 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Last-minute-Christmas-emails.png\" alt=\"Anthropologie last minute Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"547\" height=\"2393\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Last-minute-Christmas-emails.png 547w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Last-minute-Christmas-emails-234x1024.png 234w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Last-minute-Christmas-emails-351x1536.png 351w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Last-minute-Christmas-emails-468x2048.png 468w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/a><figcaption id=\"caption-attachment-32544\" class=\"wp-caption-text\"><a href=\"https:\/\/milled.com\/anthropologie\/our-warmest-wishes-for-the-merriest-christmas-FdRiqCQsUBJnbX9l\"><em>Source<\/em><\/a><\/figcaption><\/figure>\r\n<p>Also, don\u2019t forget to wish your customers a joyous occasion. They might ignore marketing emails on Christmas day but not the wishes email.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-subject-lines\/\">Read also: 55 Exemplary Newsletter Subject Lines to Boost Email Open Rates<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"When_to_send_the_post-Christmas_emails\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>When to send the post-Christmas emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Just because Christmas is over doesn\u2019t mean you should end your email campaign.<\/p>\r\n<p>You can still attract organic traffic and <a href=\"https:\/\/www.engagebay.com\/blog\/sales-volume\/\">increase sales<\/a> even after Christmas. Instead of Christmas-themed emails, send end-of-the-year sale emails.<\/p>\r\n<figure id=\"attachment_32545\" aria-describedby=\"caption-attachment-32545\" style=\"width: 831px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale.png\"><img decoding=\"async\" class=\"wp-image-32545 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale.png\" alt=\"Joss&amp;Main end of the year sale Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"831\" height=\"2905\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale.png 831w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale-86x300.png 86w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale-293x1024.png 293w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale-768x2685.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale-439x1536.png 439w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale-586x2048.png 586w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/End-of-the-year-sale-595xh.png 595w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/a><figcaption id=\"caption-attachment-32545\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/joss-main\/cue-the-confetti-our-end-of-year-living-room-furniture-sale-is-on-but-ending--LjLBLunAzYRTMxfV\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<blockquote>\r\n<p><span style=\"color: #008000;\"><strong>Target customers who purchased the most during your Christmas sale. These customers might be in the mood to purchase again.<\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p>You can also target people who abandoned their carts during the Christmas sale. Re-engage with them using the New year discounts and bring them back to complete their purchase.<\/p>\r\n<p>The email open rates dip as the New year closes, so thank your customers for being loyal to your store throughout the year and wish them a great year ahead.<\/p>\r\n<p>You can send this email on December 30 or 31.<\/p>\r\n<figure id=\"attachment_32546\" aria-describedby=\"caption-attachment-32546\" style=\"width: 535px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Spinnaker.png\"><img decoding=\"async\" class=\"wp-image-32546 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Spinnaker.png\" alt=\"Spinnaker New year wishes Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"535\" height=\"1500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Spinnaker.png 535w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Spinnaker-107x300.png 107w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Spinnaker-365x1024.png 365w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/a><figcaption id=\"caption-attachment-32546\" class=\"wp-caption-text\"><a href=\"https:\/\/milled.com\/spinnaker-watches\/wishing-you-a-happy-new-year-0wOYlM_zvVl2X-ZH\"><em>Source<\/em><\/a><\/figcaption><\/figure>\r\n<p>These festive email ideas are perfect if you want to send last-minute holiday deals or capture New Year-sales momentum.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Subject_Lines_Influence_Email_Open_Rates\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Subject Lines Influence Email Open Rates<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"https:\/\/financesonline.com\/email-subject-line-statistics\/\" target=\"_blank\" rel=\"noopener\">47% of customers open emails<\/a> based on the subject line. It is the first thing a customer sees in their inbox; it must be persuasive enough to make them open it.<\/p>\r\n<p>Remember, it&#8217;s not just you; hundreds of Christmas emails from other stores will flood their inbox. You need the best subject line to stand out from the crowd.<\/p>\r\n<p>Don\u2019t forget to pair holiday subject lines with preview text and urgency cues to stand out in crowded inboxes.<\/p>\r\n<p>Here are some of the best Christmas email subject lines from popular brands for inspiration. And we\u2019ve listed a handful of subject lines you can use in your campaign.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">Read also: 25 Creative Email Subject Lines To Boost Open Rates<\/a><\/p>\r\n<p><em><strong>Don\u2019t miss the holiday subject lines section \u2014 80+ catchy ideas to maximize open rates during the Christmas rush.<\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Best_Christmas_Email_Subject_Line_Examples\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Best Christmas Email Subject Line Examples<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Here are some excellent examples of Christmas email subject lines from good brands (mentioned in brackets). Make sure you take them only for inspiration &#8212; copying these could get you into copyright trouble \ud83d\ude05<\/p>\r\n<ul>\r\n<li>The Start Of 12 Days Of Christmas Deals \ud83c\udf81(Plugin Boutique)<\/li>\r\n<li>\ud83c\udf85 Straight From Santa\u2019s Bag. (Fleur &amp; Bee)<\/li>\r\n<li>Family From Far + Wide, We\u2019ve Got The Makings Of Your Cozy Christmas Morning (Terrain)<\/li>\r\n<li>We\u2019re Feeling Very Merry. Get 50% Off Your Order. (Shutterfly)<\/li>\r\n<li>Nature Is A Gift: Blue Goods For This Christmas (TWOTHIRDS)<\/li>\r\n<li>Dog People Give The Best Gifts. (BarkBox)<\/li>\r\n<li>H&amp;M Home- A Stylish Holiday At Home<\/li>\r\n<li>Want To Impress Someone With A Perfect Gift? \ud83c\udf81 (MacPaw)<\/li>\r\n<li>Ho Ho Ho (Spend Less Dough)<\/li>\r\n<li>Ring In The New Year \u2013 Plus: 12 Days of Christmas Gifting Starts Now. (Dot &amp; Bo)<\/li>\r\n<li>All she wants for Christmas is S E A F O L L Y. (Seafolly)<\/li>\r\n<li>Christmas Deadline: TODAY \u2013 Best stocking stuffer ever! (Capsule)<\/li>\r\n<li>Up to 50% bonus \u2013 \u2019tis better to give AND receive! (JetBlue)<\/li>\r\n<li>Save 10% with Promo Code: Christmas10. (KSL Deals)<\/li>\r\n<li>12 Deals of Christmas\u2014Updated Daily (GuitarCenter)<\/li>\r\n<li>A Free Holiday Gift Just for Our Members (Audible)<\/li>\r\n<li>Find the Perfect Gift (DeBeers)<\/li>\r\n<li>Save up to 25% on Santa\u2019s Toy Shop! (Bass Pro Shops)<\/li>\r\n<li>Need it by Christmas? 50% OFF 2-day shipping. (Cosentino Winery)<\/li>\r\n<li>Christmas&#8230; Better Together. (Prezzo)<\/li>\r\n<li>24% Off | Spread A Little Christmas Magic. (Buyagift)<\/li>\r\n<li>Give the Gift of Sport this Christmas. (Decathlon)<\/li>\r\n<li>Happy Christmas Eve! Open for a present. (Yours Clothing)<\/li>\r\n<li>Ho-ho-ho \ud83c\udf85 Christmas SALE has started! (Crello)<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Christmas_Email_Subject_Lines_For_You_to_Use\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Christmas Email Subject Lines For You to Use<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>These email subject lines are for you. <strong>Don\u2019t worry about copyright<\/strong>; use them in your campaign and increase your email open rates.<\/p>\r\n<ul>\r\n<li>Hurry John! Our Christmas Sale is Ending in 12 Hours! \ud83c\udf81<\/li>\r\n<li>Exciting gifts to compete Santa\u2019s \ud83c\udf85<\/li>\r\n<li>12 Days of Christmas Sale! Hurry Up! \ud83c\udf85<\/li>\r\n<li>Ho, ho\u2026 Wait! Santa\u2019s Third \u2018HO\u2019 is hiding in Our Christmas Sale..\ud83c\udf85<\/li>\r\n<li>\ud83d\udc49 Our ExclusiveChristmas Bargain Ends in 48 Hours! Hurry! \ud83c\udfc3\ud83c\udffb\ud83c\udf81<\/li>\r\n<li>\ud83c\udf81 Looking for a Perfect Gift? \ud83e\udd14 We Have The Right Solution \ud83e\udd29<\/li>\r\n<li>It&#8217;s Time To Fill Your Christmas Stockings With Our Limited Christmas Sale \ud83c\udf81\ud83d\udd5a<\/li>\r\n<li>John, Hurry and Take a Look at the gift we got you! \ud83c\udf84\ud83c\udf81 \ud83c\udf89<\/li>\r\n<li>\ud83e\udd8c Rudolph is coming! 12 Days Until Christmas!<\/li>\r\n<li>\ud83c\udf81 7 Gifts for Your Drummer Boy! Pa Rum Pum Pum Pum \ud83e\udd41<\/li>\r\n<li>\u26c4 Frosty the Snowman Wishes You a Merry Christmas! \ud83c\udf84<\/li>\r\n<li>Silent Night, Holy Night! Here\u2019s a Gift For Your Sight\ud83c\udfc3\ud83c\udffb\ud83c\udf81<\/li>\r\n<li>Last 24 hours of Christmas Sale\ud83d\udd5aIt\u2019s the most wonderful time for a Gift \ud83c\udf81<\/li>\r\n<li>Hurry Up! Santa\u2019s On A Buying Spree\ud83c\udf85<\/li>\r\n<li>John, Look, It\u2019s A Cake; It\u2019s A Tree; It&#8217;s a Gift For You\ud83c\udf81<\/li>\r\n<li>Exclusive Christmas Deal! Hurry Up to Beat Santa In the Race\ud83c\udfc3\ud83c\udffb\ud83c\udf85<\/li>\r\n<li>Reindeer Alert! Check Out What Santa\u2019s Got For You \ud83c\udf81\ud83c\udf85<\/li>\r\n<li>50% Off Christmas Flash Sale: Happy Holidays! From Santa\ud83c\udf85<\/li>\r\n<li>Dashing Through the Snow, In A One Last Christmas Sale\ud83c\udf84<\/li>\r\n<li>25% Off Storewide \u2013 A Christmas Miracle!\ud83c\udf84\ud83c\udf81 \ud83c\udf89<\/li>\r\n<li>Errr, What\u2019s That? It&#8217;s Free Shipping Until Christmas! Hurry Up! \u23f0<\/li>\r\n<li>It\u2019s Looking A Lot Like A Last Minute Christmas Deal\ud83c\udf84\ud83c\udf81 \ud83c\udf89<\/li>\r\n<li>\ud83e\udd8cEven Rudolph thinks our Christmas Deals are the best\ud83d\udd25<\/li>\r\n<\/ul>\r\n<p>There you go; your Christmas email subject lines are all set. But before you start writing yours, here\u2019s what you must avoid.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Email_subject_line_mistakes_to_avoid\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Email subject line mistakes to avoid<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul>\r\n<li>Never promise something that you cannot offer.<\/li>\r\n<li>Emojis in holiday emails<a href=\"https:\/\/fulcrumtech.net\/resources\/symbols-in-subject-lines\/\" target=\"_blank\" rel=\"noopener\"> increase open rates by 3.29%<\/a>. But don\u2019t overuse them.<\/li>\r\n<li>Stay away from Spammy words.<\/li>\r\n<li>Do not use too many punctuations.<\/li>\r\n<li>Using ALL CAPS will come out as too aggressive; avoid them.<\/li>\r\n<li>Not adding Christmas themes.<\/li>\r\n<li>Avoid grammatical errors.<\/li>\r\n<\/ul>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/\">Read also: Holiday Promotions: 5 Ideas To Outsmart Your Competition<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"The_Secret_to_Writing_the_Best_Christmas_Email_Subject_Lines\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>The Secret to Writing the Best Christmas Email Subject Lines<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Apply these Christmas promotional email strategies to build urgency, highlight deals and boost open + conversion rates this December.<\/p>\r\n<p>Now, let&#8217;s get into a bit more detail. How does one craft a cool email subject line for the Christmas outreach?<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Invoke_a_sense_of_urgency\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Invoke a sense of urgency<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Invoke a sense of urgency with your subject lines. Nothing grabs customers\u2019 attention and encourages them to open an email more than FOMO.<\/p>\r\n<p><strong>FOMO is a time-tested tactic used in email subject lines to increase <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">email open rates<\/a>.<\/strong><\/p>\r\n<p><strong>Examples:<\/strong><\/p>\r\n<ul>\r\n<li>Hurry up! Santa cannot wait for long.<\/li>\r\n<li>The last 13 gift cards are available. Grab it soon before it sells out!<\/li>\r\n<li>Ho..Ho..Ho! Our Xmas deals end in 24 hours! \ud83c\udf84<\/li>\r\n<li>Only 12 hours left to grab your Christmas deals!<\/li>\r\n<\/ul>\r\n<p><strong>Email example:<\/strong><\/p>\r\n<p>Subject line: Last Call for Holiday Shopping!<\/p>\r\n<figure id=\"attachment_32547\" aria-describedby=\"caption-attachment-32547\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Moonshot-FOMO.png\"><img decoding=\"async\" class=\"wp-image-32547 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Moonshot-FOMO.png\" alt=\"Moonshot FOMO email Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"680\" height=\"1360\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Moonshot-FOMO.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Moonshot-FOMO-150x300.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Moonshot-FOMO-512x1024.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Moonshot-FOMO-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-32547\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/christmas%20\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<h3><span class=\"ez-toc-section\" id=\"Highlight_the_offer_in_the_subject_line\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Highlight the offer in the subject line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>All that a customer will look for in a Christmas email is the exclusive deals and offers. They know that Christmas deals will be unique and better than the deals you run other times.<\/p>\r\n<p>So, skip the mystery and announce the deal in the subject line.<\/p>\r\n<p><strong>Examples:<\/strong><\/p>\r\n<ul>\r\n<li>&#8216;Tis the season! Here\u2019s 50% Off!<\/li>\r\n<li>It\u2019s beginning to look a lot like a 30% Xmas deal!<\/li>\r\n<li>Santa Ain\u2019t Got Nothing On These Deals. Exclusive 40% Off.<\/li>\r\n<\/ul>\r\n<p><strong>Email example:<\/strong><\/p>\r\n<p>Subject line &#8211; Melting midnight: 30% OFF festive favorites!<\/p>\r\n<p>&nbsp;<\/p>\r\n<figure id=\"attachment_32548\" aria-describedby=\"caption-attachment-32548\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Offer-email-anthro-1.png\"><img decoding=\"async\" class=\"wp-image-32548 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Offer-email-anthro-1.png\" alt=\"Anthropologie offer Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"570\" height=\"2466\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Offer-email-anthro-1.png 570w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Offer-email-anthro-1-69x300.png 69w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Offer-email-anthro-1-237x1024.png 237w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Offer-email-anthro-1-355x1536.png 355w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><figcaption id=\"caption-attachment-32548\" class=\"wp-caption-text\"><a href=\"https:\/\/milled.com\/anthropologie-uk\/melting-midnight-30-off-festive-favourites-5mGQeZGYUOWJiGkC\"><em>Source<\/em><\/a><\/figcaption><\/figure>\r\n<h3><span class=\"ez-toc-section\" id=\"Make_the_most_of_emojis\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Make the most of emojis<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Though there is ongoing discussion over whether or not emojis influence open rates, including them in your Christmas email subject lines will elicit emotions and stand out in your customer\u2019s inboxes.<\/p>\r\n<p><strong>Examples:<\/strong><\/p>\r\n<ul>\r\n<li>Are you ready? \u23f0 Check out our gift ideas to get started.<\/li>\r\n<li>The Christmas gift shop is open! \ud83c\udf81\ud83c\udf84<\/li>\r\n<li>\ud83d\uddd3 5 DAYS TIL CHRISTMAS \ud83d\uddd3<\/li>\r\n<\/ul>\r\n<p><strong>Email example:<\/strong><\/p>\r\n<p>Subject line: \ud83c\udf85A certain Mr. Claus gets his gift ideas from us\ud83c\udf81<\/p>\r\n<figure id=\"attachment_32549\" aria-describedby=\"caption-attachment-32549\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Emoji-subject-line1.png\"><img decoding=\"async\" class=\"wp-image-32549 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Emoji-subject-line1.png\" alt=\"Uncommon goods email Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"680\" height=\"1360\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Emoji-subject-line1.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Emoji-subject-line1-150x300.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Emoji-subject-line1-512x1024.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Emoji-subject-line1-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-32549\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/christmas%20\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<h3><span class=\"ez-toc-section\" id=\"Mention_the_scarcity\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Mention the scarcity<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>We cannot skip scarcity after mentioning urgency. Customers expect things to be in stock throughout the holiday season; nothing will drive them to the shop faster than products going out of stock.<\/p>\r\n<p>Use it in your subject lines, trigger customers\u2019 emotions and attract them to your store.<\/p>\r\n<p><strong>Examples:<\/strong><\/p>\r\n<ul>\r\n<li>Only 13 gift cards left! Grab them before it&#8217;s gone.<\/li>\r\n<li>Hurry Up! Santa\u2019s purchasing it all\ud83c\udf85<\/li>\r\n<li>We\u2019re running out of gifts to offer!<\/li>\r\n<\/ul>\r\n<p><strong>Email example:<\/strong><\/p>\r\n<p>Subject line: Your FREE holiday gift awaits (but not for long)!<\/p>\r\n<figure id=\"attachment_32550\" aria-describedby=\"caption-attachment-32550\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Scarcity-email.png\"><img decoding=\"async\" class=\"wp-image-32550 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Scarcity-email.png\" alt=\"Victoria's secret email Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"680\" height=\"1360\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Scarcity-email.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Scarcity-email-150x300.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Scarcity-email-512x1024.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Scarcity-email-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption id=\"caption-attachment-32550\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/christmas%20\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">Read also:&nbsp;10 Examples of Email Marketing Strategies That Work<\/a><\/p>\r\n<p>Whether you\u2019re building a Christmas promotional email or a holiday newsletter, the following festive email ideas will help your brand stand out.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"The_Best_Christmas_Email_Ideas_with_examples\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">The Best Christmas Email Ideas (with examples)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Here are some excellent ideas for you to use in your email marketing this festive season.<\/p>\r\n<p>From gift guides to flash-sale alerts \u2014 these festive email ideas cover every customer mindset during the holiday season.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"12_Days_of_Giving_%E2%80%93_Best_for_Sustained_engagement_building_anticipation\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>12 Days of Giving &#8211; Best for: Sustained engagement &amp; building anticipation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>December 25 marks the start of the 12 Days of Christmas. It begins with the celebration of the birth of Jesus Christ to the Epiphany (January 6), which marks the Arrival of &#8216;Three wise men.&#8217;<\/p>\r\n<p>It&#8217;s a Christmas tradition, and you can run a similar campaign by announcing &#8217;12 Days of Giving&#8217; in your store as your pre-Christmas campaign.<\/p>\r\n<p><strong>Only a few stores will be running a &#8217;12 Days of Giving&#8217; deal in their store; this Christmas email idea will stand out in their inbox.<\/strong><\/p>\r\n<figure id=\"attachment_32552\" aria-describedby=\"caption-attachment-32552\" style=\"width: 536px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Tom.png\"><img decoding=\"async\" class=\"wp-image-32552 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Tom.png\" alt=\"Toms 12 Days of Giving Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"536\" height=\"1825\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Tom.png 536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Tom-88x300.png 88w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Tom-301x1024.png 301w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Tom-451x1536.png 451w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/a><figcaption id=\"caption-attachment-32552\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/christmas%20\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Did you notice? Toms is running a different offer for 12 days; each day has a new offer.<\/p>\r\n<figure id=\"attachment_32551\" aria-describedby=\"caption-attachment-32551\" style=\"width: 761px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms.png\"><img decoding=\"async\" class=\"wp-image-32551\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms-e1669375391336.png\" alt=\"Toms 12 Days of giving Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"761\" height=\"1574\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms-e1669375391336.png 870w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms-e1669375391336-145x300.png 145w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms-e1669375391336-495x1024.png 495w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms-e1669375391336-768x1588.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms-e1669375391336-743x1536.png 743w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Toms-e1669375391336-595x1230.png 595w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/a><figcaption id=\"caption-attachment-32551\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/toms\/12-days-of-giving-daily-gifts-from-toms-lGuYLAdfK6f5FbJi\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Isn\u2019t it cool? What better strategy to attract traffic and increase sales than to offer 12 different offers for 12 days?<\/p>\r\n<p>Christmas is a time for giving, and Toms took it to a new level. Running offers like these will encourage customers to drive repeated sales in your store.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"The_usual_offer_email_%E2%80%93_Best_for_Broad_audience_general_shoppers\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>The usual offer email &#8211; Best for: Broad audience \/ general shoppers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Sometimes, you don\u2019t need to be more creative with your ideas. As it is the holiday season, the usual offer email will still work like a charm, but you&#8217;ll have to add a little twist.<\/p>\r\n<p><strong>For a Christmas email, stating the usual 10%, 15%, or 25% offer will not entice customers. They will expect your Christmas offers to be BIG, so match their expectations with a HUGE deal.<\/strong><\/p>\r\n<figure id=\"attachment_32553\" aria-describedby=\"caption-attachment-32553\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Offer-email.jpg\"><img decoding=\"async\" class=\"wp-image-32553 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Offer-email.jpg\" alt=\"Jcrew offer Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"600\" height=\"737\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Offer-email.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Offer-email-244x300.jpg 244w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Offer-email-595xh.jpg 595w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-32553\" class=\"wp-caption-text\"><em>(Screenshot by author)<\/em><\/figcaption><\/figure>\r\n<p>This email from JCrew gets straight to the point; no exaggeration and no colorful animation, just the Reindeer horns and a button.<\/p>\r\n<p>Why?<\/p>\r\n<p>Because when you set your offer to 60%, customers will care a little about your email design and more about the offer.<\/p>\r\n<p>Announcing offers like these will increase word of mouth, so don&#8217;t worry about losing revenue due to massive deals; you&#8217;ll get new customers through WOM who will easily triple your sales.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Free_shipping_%E2%80%93_Best_for_Price-sensitive_customers_cart_recoveries\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Free shipping &#8211; Best for: Price-sensitive customers \/ cart recoveries<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Q: What is an eCommerce store&#8217;s kryptonite?<\/p>\r\n<p style=\"padding-left: 40px;\">A: <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">Cart abandonment.<\/a><\/p>\r\n<p>Q: What is the major reason for cart abandonment?<\/p>\r\n<p style=\"padding-left: 40px;\">A: <a href=\"https:\/\/www.spiceworks.com\/marketing\/ecommerce\/news\/58-consumers-abandon-shopping-carts-due-to-log-in-frustrations-survey-finds\/\">58% of cart abandonment<\/a> is due to high shipping costs.<\/p>\r\n<p>Abandoned carts are the last thing you want to see during Christmas sales. So, surprise your customers and make a lasting impression by offering free shipping as a Christmas deal.<\/p>\r\n<figure id=\"attachment_32555\" aria-describedby=\"caption-attachment-32555\" style=\"width: 553px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Free-shipping.png\"><img decoding=\"async\" class=\"wp-image-32555 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Free-shipping.png\" alt=\"Free shipping offer email from Spencer Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"553\" height=\"1472\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Free-shipping.png 553w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Free-shipping-113x300.png 113w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Free-shipping-385x1024.png 385w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/a><figcaption id=\"caption-attachment-32555\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/spencer-gifts\/free-shipping-happy-shopping-DTEYybQeJ8zyFZdP\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<blockquote>\r\n<p><span style=\"color: #008000;\"><strong>Reports say that <a style=\"color: #008000;\" href=\"https:\/\/chainstoreage.com\/study-consumers-will-shop-early-holiday-season\" target=\"_blank\" rel=\"noopener\">94% of customers<\/a> think free shipping is one of the best incentives.<\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p>This is how you make your email stand out from the clutter; because only a few brands will offer free shipping.<\/p>\r\n<p>You can spice it up as West Elm did in their Christmas email; add a limited time to the offer and watch the sales skyrocket within minutes.<\/p>\r\n<p>Leverage these holiday email templates and Christmas email examples to reduce cart abandonment and drive festive sales.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"The_time_of_arrival_%E2%80%93_Best_for_Customers_bothered_by_delivery_times_urgency-driven_buyers\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>The time of arrival &#8211; Best for: Customers bothered by delivery times \/ urgency-driven buyers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Here is another Christmas email idea relevant to shipping and delivery.<\/p>\r\n<p>Yes, free shipping is great, but what about the uncertainty in the delivery date?<\/p>\r\n<p>Brands often promise only one \u2013 you either get free shipping or you get to know the exact date of delivery. It is hard to find a brand that does both.<\/p>\r\n<p>But offering either one of the deals is a great way to show that you care for your customers. They love to get their order delivered on the right day, so make an offer just like Asos did.<\/p>\r\n<figure id=\"attachment_32209\" aria-describedby=\"caption-attachment-32209\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/5.-Delivery-date.gif\"><img decoding=\"async\" class=\"wp-image-32209 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/5.-Delivery-date.gif\" alt=\"Asos Christmas email promotion Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"606\" height=\"748\"><\/a><figcaption id=\"caption-attachment-32209\" class=\"wp-caption-text\"><em><a href=\"https:\/\/swipefile.com\/asos-last-minute-christmas-sale-email\/\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Yes, making delivery promises is hard, especially during the holiday season. But it is a unique way to create an emotional bond with your customers.<\/p>\r\n<p>If you\u2019re not very fond of the &#8216;usual offer email&#8217;, you can opt for this Christmas email idea and get in your customer\u2019s good graces.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Gift_card_%E2%80%93_Best_for_Indecisive_buyers_or_last-minute_shoppers\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Gift card &#8211; Best for: Indecisive buyers or last-minute shoppers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>What&#8217;s better than a last-minute gift?<\/p>\r\n<p>A gift card.<\/p>\r\n<p>Gift cards are the most popular last-minute deals customers prefer during Christmas sales.<\/p>\r\n<figure id=\"attachment_32556\" aria-describedby=\"caption-attachment-32556\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1.png\"><img decoding=\"async\" class=\"wp-image-32556\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1.png\" alt=\"Pai Gift card Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"582\" height=\"2212\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1-79x300.png 79w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1-768x2919.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1-404x1536.png 404w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1-539x2048.png 539w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Gift-cards-1-595xh.png 595w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><figcaption id=\"caption-attachment-32556\" class=\"wp-caption-text\"><em><a href=\"https:\/\/emaildesign.beefree.io\/christmas-holiday-emails-seasonal-design\/#4_Dollar_Shave_Club\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p><a href=\"https:\/\/nrf.com\/topics\/holiday-and-seasonal-trends\/winter-holidays\" target=\"_blank\" rel=\"noopener\">56% of customers<\/a> say they love receiving gift cards for Christmas.<\/p>\r\n<blockquote>\r\n<p><span style=\"color: #008000;\"><strong>The reason for its popularity is the freedom it offers. Instead of gifting a product, a gift card gives customers a choice to purchase whatever they want by redeeming it.<\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p>Also, not every time a product will be in-stock during Christmas sales. Instead of disappointing the customers, you can offer a gift card for them to redeem later.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Product_bundle_%E2%80%93_Best_for_Cross-sell_upsell_to_existing_customers\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Product bundle &#8211; Best for: Cross-sell \/ upsell to existing customers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>A product bundle gift is much better than a mysterious gift with one product. It is a smart Christmas email idea to clear your inventory and <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\">boost sales<\/a>.<\/p>\r\n<p>Sometimes, during the shopping frenzy, customers might get overwhelmed in choosing the gift; make their life easy by bundling up some of your best sellers and offering them as a gift.<\/p>\r\n<figure id=\"attachment_32571\" aria-describedby=\"caption-attachment-32571\" style=\"width: 658px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave.png\"><img decoding=\"async\" class=\"wp-image-32571\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave.png\" alt=\"Dolla chave club product bundle offer Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"658\" height=\"1475\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave-134x300.png 134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave-457x1024.png 457w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave-768x1722.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave-685x1536.png 685w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/dollar-shave-595xh.png 595w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/a><figcaption id=\"caption-attachment-32571\" class=\"wp-caption-text\"><em><a href=\"https:\/\/emaildesign.beefree.io\/christmas-holiday-emails-seasonal-design\/#4_Dollar_Shave_Club\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Product bundles will work great if you follow Dollar Shave Club&#8217;s strategy.<\/p>\r\n<p>Instead of announcing a mystery product bundle gift, why don&#8217;t you reveal some of the products in the gift box, just like DSC did in their Christmas email?<\/p>\r\n<p>They revealed the gift instead of letting the customers play the guessing game. It will encourage customers to purchase the product bundle.<\/p>\r\n<p>Why?<\/p>\r\n<p>Customers know purchasing these products individually will cost them more than buying them as a bundle.<\/p>\r\n<p>It is a steal deal for customers and a smart opportunity to sell your unsold inventory. They get the bundled deal, and you get their loyalty; it&#8217;s a win-win situation.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Holiday_contest_%E2%80%93_Best_for_Engagement_seekers_social-driven_buyers\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Holiday contest &#8211; Best for: Engagement seekers \/ social-driven buyers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Christmas holidays are one of those seasons when customers visit your store every day to score a sweet deal.<\/p>\r\n<p><strong>Incentivize their visits by <a href=\"https:\/\/www.engagebay.com\/blog\/holiday-contest-ideas\/\" target=\"_blank\" rel=\"noopener\">running holiday contests<\/a> to increase customer engagement and loyalty during the festive season.<\/strong><\/p>\r\n<p>This Christmas email idea works great for three things:<\/p>\r\n<ul>\r\n<li>Attracting customers to the store<\/li>\r\n<li>Increasing <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/\">customer engagement<\/a> by running a contest<\/li>\r\n<li>Generating word of mouth and boost brand awareness<\/li>\r\n<\/ul>\r\n<figure id=\"attachment_32574\" aria-describedby=\"caption-attachment-32574\" style=\"width: 545px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/8.-Wishlist-email.png\"><img decoding=\"async\" class=\"wp-image-32574\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/8.-Wishlist-email.png\" alt=\"Hunting for george wishlist Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"545\" height=\"1090\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/8.-Wishlist-email.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/8.-Wishlist-email-150x300.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/8.-Wishlist-email-512x1024.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/8.-Wishlist-email-595xh.png 595w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/a><figcaption id=\"caption-attachment-32574\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/hunting%20for%20george\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Here&#8217;s a smart way to get your customers engaged. Hunting for George asks their customers to wishlist the products for Christmas. Wishlisting will trigger the customers to purchase when Christmas gets closer and closer.<\/p>\r\n<p>Or you can run a refer-a-friend contest and ask your customer to refer their friends to your store; when the referred friend makes a purchase, reward the referral and referrer to increase their loyalty.<\/p>\r\n<p>Your customers get their rewards; you get a sale and new customers. How cool is that?<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"The_closing_moments_%E2%80%93_Best_for_Last-minute_buyers_FOMO-driven_purchases\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>The closing moments &#8211; Best for: Last-minute buyers \/ FOMO-driven purchases<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>As humans, we all tend to push it to the last minute, don&#8217;t we?<\/p>\r\n<p>We might&#8217;ve thought we could make it in time to purchase the product, but we might\u2019ve missed the window. And there will be lots of customers like this during the Christmas holidays.<\/p>\r\n<p>So, keep your offers running, even on Christmas eve.<\/p>\r\n<figure id=\"attachment_32576\" aria-describedby=\"caption-attachment-32576\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Brooklinen-Seasonal-Email.png\"><img decoding=\"async\" class=\"wp-image-32576\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Brooklinen-Seasonal-Email.png\" alt=\"Brookinen Christmas Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"683\" height=\"591\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Brooklinen-Seasonal-Email.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Brooklinen-Seasonal-Email-300x260.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Brooklinen-Seasonal-Email-768x665.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Brooklinen-Seasonal-Email-595xh.png 595w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><figcaption id=\"caption-attachment-32576\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.sendinblue.com\/blog\/christmas-newsletter-ideas\/\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>There will be customers who\u2019ll be genuinely late for the party and customers who compulsively purchase late. You don\u2019t want to disappoint these customers during the holiday season.<\/p>\r\n<blockquote>\r\n<p><span style=\"color: #008000;\"><strong>Running last-minute deals until Christmas eve will always work because there are always people shopping last minute. <\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p>Over <a href=\"https:\/\/www.surveymonkey.com\/curiosity\/holiday-shopping-trends-statistics\/\">20% of holiday shoppers<\/a> admit they wait until the last minute to make purchases during the 2025 season.<\/p>\r\n<p>Have a gift card option ready in case your product runs out of stock.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">Read also: How to Create Great Email Newsletters [With 7 Free Templates]<\/a><\/p>\r\n<hr>\r\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Browse our ready-to-go <a href=\"https:\/\/www.engagebay.com\/blog\/holiday-email-templates\/\">holiday email templates<\/a> to craft seasonal promotions, gift guides and last-minute offers. See<\/span> our<a href=\"https:\/\/www.engagebay.com\/email-templates\/seasons\/christmas\"><span style=\"font-weight: 400;\"> Christmas email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\r\n<hr>\r\n<h2><span class=\"ez-toc-section\" id=\"Christmas_Email_Newsletters_That_Inspire_Action\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Christmas Email Newsletters That Inspire Action<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Your Christmas email campaign should not just be about gifts and offer emails; you can also engage, educate and guide your customers by sending Christmas newsletters.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Help_them_pick_the_right_gift\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Help them pick the right gift<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>The most common Christmas newsletter is the gift guide. Help customers pick the right gift by giving them suggestions.<\/p>\r\n<p><strong>Last-minute rush would often mess up customers&#8217; plans, so send them a guide and help them choose the right gifts.<\/strong><\/p>\r\n<figure id=\"attachment_32578\" aria-describedby=\"caption-attachment-32578\" style=\"width: 506px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide.png\"><img decoding=\"async\" class=\"wp-image-32578\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide.png\" alt=\"Moment Christmas gift guide Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"506\" height=\"3579\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide.png 592w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Gift-guide-217x1536.png 217w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><figcaption id=\"caption-attachment-32578\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/gift%20guide\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p>Moment nailed their gift guide email by sending a detailed, insightful newsletter with multiple gifts. Or you can go a step further and ask your customers what they want to gift, as American Eagle did.<\/p>\r\n<p>Instead of suggesting the gifts, American Eagle used a fill-the-blank quiz to ask customers what they needed. It is a great tactic to understand your customer better and tailor your campaigns based on their response.<\/p>\r\n<figure id=\"attachment_32581\" aria-describedby=\"caption-attachment-32581\" style=\"width: 596px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/12.-American-eagle-1.png\"><img decoding=\"async\" class=\"wp-image-32581\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/12.-American-eagle-1.png\" alt=\"Americal eagle Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"596\" height=\"581\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/12.-American-eagle-1.png 639w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/12.-American-eagle-1-300x292.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/12.-American-eagle-1-595xh.png 595w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/a><figcaption id=\"caption-attachment-32581\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.drip.com\/blog\/holiday-gift-guides\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Create and launch successful email campaigns with EngageBay\u2019s all-in-one solution and stunning,<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\"> free email templates<\/span><\/a><span style=\"font-weight: 400;\">. Don&#8217;t miss out \u2014 get started today!&nbsp; <\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Go_beyond_the_sales\"><\/span><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Go beyond the sales<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Go beyond sales and <a href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email\/\">thank customers<\/a> for being your patrons. Wish them on Christmas eve and make them feel like a part of your family.<\/p>\r\n<figure id=\"attachment_32582\" aria-describedby=\"caption-attachment-32582\" style=\"width: 568px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ralph-lauren-email.jpg\"><img decoding=\"async\" class=\"wp-image-32582\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ralph-lauren-email.jpg\" alt=\"Ralph lauren Christmas wishes Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"568\" height=\"808\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ralph-lauren-email.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ralph-lauren-email-211x300.jpg 211w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ralph-lauren-email-595xh.jpg 595w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/a><figcaption id=\"caption-attachment-32582\" class=\"wp-caption-text\"><em><a href=\"https:\/\/milled.com\/RalphLauren\/a-holiday-message-from-ralph-lauren-NdAOhqaP-P8WkzUh\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p><strong>Thank customers for being loyal to your store and for all the purchases. And wish them a great year ahead.<\/strong><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Grant_wishes\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Grant wishes<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Nothing is more synonymous with Christmas than wishes, as it is a season of miracles and wishes. Ask your customers about their wishlists and get to know their plans.<\/p>\r\n<p>It will help you identify their interests and likes, which can be incremental in tailoring your future marketing campaigns.<\/p>\r\n<figure id=\"attachment_32583\" aria-describedby=\"caption-attachment-32583\" style=\"width: 562px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/3-Wishlist-from-Free-People-1.jpg\"><img decoding=\"async\" class=\"wp-image-32583\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/3-Wishlist-from-Free-People-1.jpg\" alt=\"Christmas wishlist Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"562\" height=\"758\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/3-Wishlist-from-Free-People-1.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/3-Wishlist-from-Free-People-1-222x300.jpg 222w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/3-Wishlist-from-Free-People-1-595xh.jpg 595w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/a><figcaption id=\"caption-attachment-32583\" class=\"wp-caption-text\"><em><a href=\"https:\/\/designmodo.com\/christmas-email-newsletters\/#wishlists\">Source<\/a><\/em><\/figcaption><\/figure>\r\n<p><strong>To make it personal, you can upsell or cross-sell products relevant to their recent purchases and ask customers to wishlist them.<\/strong><\/p>\r\n<p>And you can use that data to tailor your post-Christmas email campaign.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Bring_them_together\"><\/span><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Bring them together<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Christmas is a season for family and togetherness.<\/p>\r\n<p>Send a good deeds checklist and dare your customers to do it as part of the holiday spirit, just like Leesa did in this email.<\/p>\r\n<figure id=\"attachment_32219\" aria-describedby=\"caption-attachment-32219\" style=\"width: 471px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/14.-A-good-cause.png\"><img decoding=\"async\" class=\"wp-image-32219 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/14.-A-good-cause.png\" alt=\"Leesa Christmas Christmas email example \u2014 subject lines and templates for ecommerce marketers\" width=\"471\" height=\"1517\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/14.-A-good-cause.png 471w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/14.-A-good-cause-93x300.png 93w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/14.-A-good-cause-318x1024.png 318w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/a><figcaption id=\"caption-attachment-32219\" class=\"wp-caption-text\"><em>(Screenshot by author)<\/em><\/figcaption><\/figure>\r\n<p>Leesa nailed it with a heartwarming Christmas dare checklist to lift the festive mood. Simultaneously, they promoted their product in the same email.<\/p>\r\n<p>And the CTA (&#8216;More good ideas&#8217;) will only want the recipient to click on it, which is a clever way to increase click-through rates.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-best-practices\/\">Read also: 9 Proven B2B Email Marketing Best Practices for Beginners<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Wrapping Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>There you go; these are some of the best newsletter email ideas you can use in your Christmas <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\" target=\"_blank\" rel=\"noopener\">email campaigns.<\/a><\/p>\r\n<p>Customers will be looking to score the best last-minute deals; don&#8217;t disappoint them. Send Christmas emails and inform them of the Christmas deals you&#8217;re running in your store.<\/p>\r\n<p>Here\u2019s a quick recap of the blog:<\/p>\r\n<ul>\r\n<li>Clean your email list and segment customers into small groups.<\/li>\r\n<li>Emphasize the offers than the email design<\/li>\r\n<li>Write compelling and fun subject lines to increase email open rates.<\/li>\r\n<li>Send newsletters apart from offering emails to guide and educate customers.<\/li>\r\n<li>Check your inventory before launching the campaign.<\/li>\r\n<li>Split your Christmas email campaign into three parts.<\/li>\r\n<\/ul>\r\n<p>You learned how to prepare a Christmas email from scratch; use the Christmas promotional email ideas here to convert holiday shoppers into loyal customers \u2014 even after the festival ends.<\/p>\r\n<p>Use a robust <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing platform<\/a> like <a href=\"https:\/\/www.engagebay.com\/offer\" target=\"_blank\" rel=\"noopener\">EngageBay<\/a> to broadcast your emails and make your holiday campaign successful.<\/p>\r\n<p><a href=\"https:\/\/meetings.engagebay.com\/book-demo\" target=\"_blank\" rel=\"noopener\">Sign up for a quick walkthrough<\/a> with one of our technical experts and start your Christmas campaign immediately.<\/p>\r\n<p>Happy Holidays!<\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1764841910525\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>FAQs: Christmas Email Examples<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1764841925854\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>1. How many Christmas emails should I send?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Well, it depends on the number of offers you plan for the holiday season. Typically, a five-email series will be suitable for a month-long campaign.<br>You can start with an announcement email, <a href=\"https:\/\/www.engagebay.com\/blog\/gentle-reminder-email\/\">reminder email<\/a>, Christmas wishes, the New Year deal email, and end with the New Year wishes.<br>But the choice of number is yours as long as you announce offers via email. Promoting your products without an offer during a festive season might frustrate your customer.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1764841951104\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>2. What should I write in the Christmas email?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Wish your customers a joyous occasion; tell them how lucky you are to have them as your customers. Lift their holiday spirits with a heart-warming message and a surprise gift or a last-minute sale to get them to visit your store.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1764841971863\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">3. Are these Christmas email examples suitable for B2B?<\/strong>\r\n<p class=\"schema-faq-answer\">Yes \u2014 adapt the tone, focus on service bundles, and use account-based offers for B2B audiences.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>What you&#8217;ll get \u2014 a quick TL;DR of the blog: How to plan and launch a Christmas-season email campaign (when [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":32626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[92,83,202,309,53],"class_list":["post-32165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b-email-marketing","tag-customer-engagement","tag-customer-experience","tag-engagebay","tag-small-business-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Christmas Email Examples: 30 Templates &amp; 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