{"id":3241,"date":"2023-10-26T00:48:01","date_gmt":"2023-10-26T00:48:01","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=3241"},"modified":"2025-04-01T12:38:42","modified_gmt":"2025-04-01T12:38:42","slug":"email-marketing-growth-hacks","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-marketing-growth-hacks\/","title":{"rendered":"15 Email Marketing Growth Hacks to Boost Your Business"},"content":{"rendered":"<p>Is email marketing effective? As a small business owner, you might ask yourself that very question about email marketing.<\/p>\n<p>You\u2019ve read countless stats and case studies that have supported the enormous growth companies can experience with email marketing, but you have yet to taste much if any of that success yourself.<\/p>\n<p>That may have less to do with the <a href=\"https:\/\/www.engagebay.com\/resources\/email-marketing-advantages\">benefits of email marketing<\/a> and more to do with your current marketing techniques.<\/p>\n<p>Instead of figuring it out by trial and error, we\u2019ve found 15 email marketing growth hacks you can use today.<\/p>\n<p>Like most hacks, these email marketing ones are convenient and intended to drive results.<\/p>\n<p>Whether you need a higher email open rate, click-through rate, or more conversions, we encourage you to try the email marketing hacks on this list.<\/p>\n<p>You won\u2019t regret it!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-growth-hacks\/#What_Are_Email_Marketing_Growth_Hacks\" >What Are Email Marketing Growth Hacks?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-growth-hacks\/#Why_Do_We_Need_Email_Marketing_Growth_Hacks\" >Why Do We Need Email Marketing Growth Hacks?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-growth-hacks\/#15_Email_Marketing_Growth_Hacks_to_Boost_Your_Small_Business\" >15 Email Marketing Growth Hacks to Boost Your Small Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-growth-hacks\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Email_Marketing_Growth_Hacks\"><\/span><span style=\"color: #339966;\"><strong>What Are Email Marketing Growth Hacks?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing growth hacks are cost-effective, innovative, and out-of-the-box strategies used to maximize the effectiveness and ROI of email marketing campaigns. SMBs and startups often use email marketing hacks while operating on a budget to achieve significant results.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/White-Minimalist-Beauty-Definition-Instagram-Post-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49106\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/White-Minimalist-Beauty-Definition-Instagram-Post-1.png\" alt=\"Email marketing growth hacks definition\" width=\"792\" height=\"396\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/White-Minimalist-Beauty-Definition-Instagram-Post-1.png 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/White-Minimalist-Beauty-Definition-Instagram-Post-1-300x150.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/White-Minimalist-Beauty-Definition-Instagram-Post-1-1024x512.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/White-Minimalist-Beauty-Definition-Instagram-Post-1-768x384.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_We_Need_Email_Marketing_Growth_Hacks\"><\/span><span style=\"color: #339966;\"><strong>Why Do We Need Email Marketing Growth Hacks?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing hacks are indispensable for various reasons.<\/p>\n<p>Firstly, small businesses, startups, and even enterprises with limited budgets can compete with larger competitors.<\/p>\n<p>Secondly, most email marketing hacks help businesses utilize their time, money, and resources wisely. These email hacks help businesses streamline digital marketing processes, including <a href=\"https:\/\/www.engagebay.com\/blog\/10-ways-crm-can-help-create-better-email-campaigns\/\">email campaigns<\/a>, segmentation, and conversions.<\/p>\n<p>Finally, email marketing hacks can act as a solution to the ever-changing, ever-evolving <a href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\">digital marketing<\/a> landscape.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"15_Email_Marketing_Growth_Hacks_to_Boost_Your_Small_Business\"><\/span><span style=\"color: #339966;\"><strong>15 Email Marketing Growth Hacks to Boost Your Small Business<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Check out these 15 innovative email marketing hacks with the potential to give a higher ROI on your email marketing campaigns:<\/p>\n<ol>\n<li>Use email automation<\/li>\n<li>Cut the dead weight<\/li>\n<li>Use social media<\/li>\n<li>Take the time to get your subject line right<\/li>\n<li>Mobile optimization<\/li>\n<li>Give &#8217;em something free (or discounted)<\/li>\n<li>Tell a story<\/li>\n<li>Be funny<\/li>\n<li>Send marketing emails often<\/li>\n<li>Proofread<\/li>\n<li>Don&#8217;t forget your email signature<\/li>\n<li>Rely on social proof<\/li>\n<li>Test, test, and test your emails some more<\/li>\n<li>Resend relevant emails<\/li>\n<li>Keep perfecting the process<\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\"><strong>1. Use email automation<\/strong><\/span><\/h3>\n<p>As a small business owner, you do a lot of duties yourself. You\u2019re probably in the process of hiring a well-rounded staff, but you\u2019re not quite there yet.<\/p>\n<p>This is why <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-trends-2020\/\">email marketing automation<\/a> can be such an asset to your growing business.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-48967 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides.png\" alt=\"Email marketing EngageBay\" width=\"865\" height=\"475\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-300x165.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1024x562.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-768x422.png 768w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/a><\/p>\n<p>This is one hack that will deliver the biggest results. While you will have to spend money on business <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing software<\/a>, it will pay back dividends with time.<\/p>\n<p>According to <a href=\"https:\/\/www.emailmonday.com\/marketing-automation-statistics-overview\/\">Emailmonday<\/a>, most marketers use automation for <a href=\"https:\/\/digiperform.com\/free-courses-email-marketing-course-beginners-guide-to-email-marketing\/\">email marketing<\/a> above all else (64%).<\/p>\n<p>It\u2019s also popular for lead targeting and profiling (26%) and dynamic content personalization (23%).<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/automation-techniques-used.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-3242 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/automation-techniques-used.png\" alt=\"various email marketing hacks\" width=\"680\" height=\"327\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/automation-techniques-used.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/automation-techniques-used-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/automation-techniques-used-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p>The above chart shows a few ways email marketing automation can help you. You can begin nurturing your growing customer relationships through automated customer onboarding and welcome sequences.<\/p>\n<p>Email marketing automation can also help you <a href=\"https:\/\/www.engagebay.com\/resources\/email-personalization\">personalize your emails<\/a>, create templates for tailored messages, and send promotional emails automatically.<\/p>\n<p>You have enough to do right now to make sure your company succeeds. Email marketing automatio<strong>n<\/strong> is like another employee.<\/p>\n<p>It does a lot of important jobs for you with little input needed on your part. Who doesn\u2019t want that?<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-small-businesses\/\">Read also: A Step-by-Step Guide on Email Marketing for Small Businesses<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><strong>2. Cut the dead weight<\/strong><\/span><\/h3>\n<p>We\u2019re sure you\u2019re concerned with <a href=\"https:\/\/www.engagebay.com\/blog\/grow-email-list\/\">building an email list<\/a> that\u2019s as big as possible, so the thought of cutting anyone off your list is astonishing to you.<\/p>\n<p>To that, we must ask you this. Would you rather have 2,000 people on your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list-quality-email-deliverability\/\">email marketing list<\/a> with 500 engaged or 700 people on your email list with all of them engaged?<\/p>\n<p>Engagement matters more than an arbitrary email subscriber count. That number doesn\u2019t guarantee anything. It doesn\u2019t mean every subscriber will open every email.<\/p>\n<p>It doesn\u2019t promise that the reader will do anything with the email, such as interact with the email content or click links.<\/p>\n<p>It\u2019s much, much more effective to cut the dead weight. Your list may be smaller, but you can ensure the people who receive your emails <em>want<\/em> to receive them.<\/p>\n<p>That increases the likelihood of them opening and clicking through your messages. Maybe this won\u2019t happen with every last email, but it will with most.<\/p>\n<p>You might say, \u201cBut wait! What if these would-be customers come back?\u201d It could happen, but it could also not.<\/p>\n<p>You can put these inactive subscribers on another list if it makes you feel better, but you don\u2019t want them on your main email list. They\u2019re getting in the way of those who want to be on the list.<\/p>\n<p>You can use automation to prune your email subscriber list. Alternatively, you can give inactive users the option to unsubscribe themselves, but they might not be able to open and read your emails.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-48966 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png\" alt=\"Email marketing growth hack: automation\" width=\"823\" height=\"464\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png 1369w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-1024x577.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-768x433.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/a><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Empower your marketing with the best strategies for maximum impact \u2013 learn more in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">expert guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4aa.svg\" alt=\"\ud83d\udcaa\"><\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-animation-guide\/\">Read also: Email Animation Station \u2013 Your Guide To GIFs And More<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Use social media<\/strong><\/span><\/h3>\n<p>Social media integrates beautifully with email if you know how to do it right. For instance, if you have a solid social media following, you can rely on that following to get more email subscribers.<\/p>\n<p>How? You can entice your <a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-software-deals-2024\/\">audience by offering discounts<\/a> or freebies on social media that only your email subscribers can use.<\/p>\n<p>You can share parts of your most successful emails on Facebook, Twitter, and the like. This shows people what they\u2019re missing out on by not subscribing to your email list.<\/p>\n<figure id=\"attachment_49079\" aria-describedby=\"caption-attachment-49079\" style=\"width: 558px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-media-and-email-marketing.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-49079 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-media-and-email-marketing.png\" alt=\"Email marketing hack: integrating email and social media marketing\" width=\"558\" height=\"450\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-media-and-email-marketing.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-media-and-email-marketing-300x242.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/a><figcaption id=\"caption-attachment-49079\" class=\"wp-caption-text\"><a href=\"https:\/\/optinmonster.com\/\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p>You could add an email list subscription button on your Facebook Business Page or Instagram account.<\/p>\n<p>You can also do the opposite. You may have a strong email subscriber list, but your social media accounts are lacking.<\/p>\n<p>You could get more engagement by ending your emails with a request to follow or like your social pages. You can make it easier for your readers to follow you on social media by adding share buttons for each platform you use.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-list-cleaning\/\">Read also: Email List Cleaning \u2013 It\u2019s Time To Give Yours A Good Scrub<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Take the time to get your subject line right<\/strong><\/span><\/h3>\n<p>Want to know another quick yet effective email marketing growth hack? It\u2019s all about your <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email subject line<\/a>. We\u2019re sure you already know how important the subject line is.<\/p>\n<p>It\u2019s your first and sometimes last chance to make a stellar impression on the reader.<\/p>\n<p>Personalization can be effective, as can emojis in some instances. It all depends on the type of company you run and your audience.<\/p>\n<p>According to <a href=\"https:\/\/blogs.constantcontact.com\/good-email-subject-lines\/\">Constant Contact<\/a>, here are some elements of great subject lines:<\/p>\n<ul>\n<li>Interesting statistics<\/li>\n<li>Little-known facts<\/li>\n<li>Jokes and puns (as appropriate)<\/li>\n<li>Announcement-based<\/li>\n<li>List-based<\/li>\n<li>Commanding (\u201csign up,\u201d \u201cjoin us,\u201d \u201cact today,\u201d etc.)<\/li>\n<li>Deadline-centric<\/li>\n<li>Question-based<\/li>\n<li>Short but sweet<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Optimize for mobile devices<\/strong><\/span><\/h3>\n<p>According to Optinmonster, 58% of people start their day by going through their email inboxes.<\/p>\n<p>Still, even before they\u2019ve had their daily coffee, most people would notice a badly formatted email that\u2019s not optimized for mobile.<\/p>\n<figure id=\"attachment_49113\" aria-describedby=\"caption-attachment-49113\" style=\"width: 508px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/morning-check-statistics.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-49113\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/morning-check-statistics.png\" alt=\"Email marketing statistics\" width=\"508\" height=\"410\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/morning-check-statistics.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/morning-check-statistics-300x242.png 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/a><figcaption id=\"caption-attachment-49113\" class=\"wp-caption-text\"><em><a href=\"https:\/\/optinmonster.com\/email-marketing-vs-social-media-performance-2016-2019-statistics\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>With <a href=\"https:\/\/returnpath.com\/newsroom\/mobile-now-preferred-platform-reading-email-half-email-opens\/\">over half of people<\/a> accessing their emails on their smartphones or tablets, if your messages aren\u2019t mobile-optimized, you need to change that like yesterday.<\/p>\n<p><a href=\"https:\/\/firstsiteguide.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/firstsiteguide.com\/&amp;source=gmail&amp;ust=1552128282858000&amp;usg=AFQjCNFXyNgZbrQqXvaxoJTx1lAw-0UOxQ\">Here is a neat tool<\/a> that will help you discover whether your website needs improvement.<\/p>\n<p>That said, don\u2019t forget the rest of your audience. More than 50% of people today read their emails on a mobile device.<\/p>\n<p>What about the other roughly 50%? They still check email on their computer, the good, old-fashioned way. Your site has to be optimized for them as well.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/growth-marketing-strategies\/\">Read also: The Small Business Guide to Growth Marketing Strategies<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. Give \u2018em something free (or discounted)<\/strong><\/span><\/h3>\n<p>Freebies are positively irresistible. After all, it\u2019s hard to turn down free stuff, and few people will want to.<\/p>\n<p>A solid coupon or discount is enough to push that reluctant would-be customer into checking out. Just look at this example:<\/p>\n<figure id=\"attachment_49086\" aria-describedby=\"caption-attachment-49086\" style=\"width: 529px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/email-marketing-freebies-1.png\"><img decoding=\"async\" class=\" wp-image-49086\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/email-marketing-freebies-1.png\" alt=\"Email marketing hack: freebies\" width=\"529\" height=\"476\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/email-marketing-freebies-1.png 1229w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/email-marketing-freebies-1-300x270.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/email-marketing-freebies-1-1024x922.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/email-marketing-freebies-1-768x692.png 768w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><figcaption id=\"caption-attachment-49086\" class=\"wp-caption-text\"><a href=\"https:\/\/jessicagingrich.com\/freebie-ideas-for-small-business\/\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p>You have to ensure the item you\u2019re discounting is a.) targeted to your audience and b.) something people want.<\/p>\n<p>For instance, if you\u2019re a clothing retailer, you wouldn\u2019t want to discount last season\u2019s stock. Everyone can see right through that. You want to give people something good, just not at full price.<\/p>\n<p>Discounting anything during your first few months as a small business owner can be scary. If you choose a product that resonates with your audience, though, the high engagement should more than makeup for the slightly lower price you\u2019re selling for.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Tell a story<\/strong><\/span><\/h3>\n<p>Your customers are always keeping busy.<\/p>\n<p>If they open your email, what will incentivize them to read it through to the end? You can\u2019t always be giving things away for free or offering discount codes to get customers to the figurative finish line.<\/p>\n<p>According to Marketing Sherpa, most people spend 20 seconds on your email, so you must hook in your readers quickly.<\/p>\n<p>One of the best ways to do that is to write with storytelling elements. Crafting a story like your favorite novelist can get readers on the edge of their seats.<\/p>\n<p>Even if your content marketing is a little dry (which happens sometimes), spicing it up with storytelling will make your email copy sing.<\/p>\n<p>What kinds of storytelling elements should you incorporate in your emails? All of them! Make real people into \u201ccharacters\u201d by trumping up their characteristics. Craft success stories. Create valuable content.<\/p>\n<p>Organize events chronologically from beginning to end. Use real anecdotes and expand on them. Be sure to include emotions, as they allow your reader to connect with your \u201ccharacters.\u201d<\/p>\n<p>Let\u2019s say, for instance, you write about your struggles to become a small business owner.<\/p>\n<p>You can talk about your sadness and disappointment in your ordeals until you finally opened the doors to your own company. Then, you can talk about your feelings of triumph and excitement.<\/p>\n<p>People want to read about real people. If you give your audience something interesting to read, not only will they hang on to your every word, but they will wait with bated breath until your next email!<\/p>\n<p><em>\ud83d\udc49Unlock the full potential of your email marketing with our guide on the most <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">effective trigger email strategies<\/a>! \ud83d\udd13<\/em><\/p>\n<h3><span style=\"color: #993300;\"><strong>8. Be funny<\/strong><\/span><\/h3>\n<p>Not every small business has a dramatic coming-of-age story, and that\u2019s okay. If you don\u2019t quite have enough trials and tribulations, you could always try a different tact for email writing.<\/p>\n<p>We\u2019re talking about humor.<\/p>\n<p>Now, humor is not for every kind of company, that\u2019s for sure. You must have to be\u2026well, funny. Otherwise, your emails could come across as brash and even offensive.<\/p>\n<p>Humor isn\u2019t something you can force, either. That means if you don\u2019t think it\u2019s in your company&#8217;s cards, it\u2019s probably not in the cards.<\/p>\n<p>If you can harness the power of humor, a few funny stories or relatable anecdotes injected into your emails will get your subscribers reading, and they\u2019ll be chuckling as they do so.<\/p>\n<p>That again increases anticipation for your next email.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>9. Send emails often<\/strong><\/span><\/h3>\n<p>You might be insecure about your email marketing frequency. After all, you\u2019re a new company and don\u2019t want to turn people off by sending too many emails too often.<\/p>\n<p>Everyone has been bombarded by that one company that doesn\u2019t know when to stop. What do you do when those emails become too much? You unsubscribe or send the emails to the <a href=\"https:\/\/www.engagebay.com\/blog\/spam-filters-email-deliverability\/\">spam filter<\/a>.<\/p>\n<p>There\u2019s a balance between sending too few and too many emails. Sending too infrequently makes people forget about you. Send emails too frequently, and you&#8217;ll lose subscribers.<\/p>\n<p>While there are many stats about when to send your emails, what about how often? <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\">eCommerce automation<\/a> service Omnisend, which targets small businesses, says two to four emails monthly is the sweet spot for effective email marketing.<\/p>\n<figure id=\"attachment_3247\" aria-describedby=\"caption-attachment-3247\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/email-frequency.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3247 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/email-frequency.png\" alt=\"Email marketing growth hack; send emails often\" width=\"600\" height=\"372\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/email-frequency.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/email-frequency-300x186.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/email-frequency-595xh.png 595w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-3247\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.omnisend.com\/blog\/best-email-frequency-small-business-marketing\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>That\u2019s how many emails more than half of Omnisend\u2019s clients sent. Sending a single email monthly was the second most popular choice at 32%.<\/p>\n<p>Sending more, like five to nine emails, wasn\u2019t very desirable. Only 8% of respondents did that.<\/p>\n<p>Going anywhere over nine monthly emails was too much. Just 2% of respondents said they sent 10 to 19 emails monthly, while 4% said they emailed customers more than 20 times monthly.<\/p>\n<p>In the end, we advise you to do what works for your audience. If they want more emails, then send more emails. If they want fewer, then send fewer.<\/p>\n<p><em>\ud83d\udc49Supercharge your email marketing game with our ultimate guide on the <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">best trigger email techniques<\/a> \u2013 don&#8217;t miss out! \u26a1<\/em><\/p>\n<h3><span style=\"color: #993300;\"><strong>10. Proofread<\/strong><\/span><\/h3>\n<p>In business, your reputation is everything. One way to damage your reputation is by making grammatical and spelling errors.<\/p>\n<p>According to a study done at North Carolina State University and reported on in <a href=\"https:\/\/www.salon.com\/2016\/04\/24\/those_little_typos_and_grammar_errors_in_your_emails_make_a_big_impression_partner\/\">Salon<\/a>, when a team of psychologists showed college students typo-laden emails, the results weren\u2019t pretty.<\/p>\n<p>The students \u201cperceived the writer to be less conscientious, intelligent, and trustworthy when the message contained many grammatical errors, compared to the same message without any errors.\u201d<\/p>\n<p>Proofreading errors are unfortunate rookie mistakes, mostly because it\u2019s preventable. If you or someone else on your team takes the time to proofread your emails before they go out, you can catch most mistakes.<\/p>\n<p>There are countless grammar and spell checkers online, and most of them are free.<\/p>\n<p>Your <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">email marketing automation software<\/a> can\u2019t catch everything. In this regard, a pair of human eyes is your best defense against typos and spelling mistakes.<\/p>\n<p>Here are a few funny examples of typos and email errors. They\u2019re funny because they didn\u2019t happen to you, but they are a poignant reminder to proofread!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/richard-osman.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-3248\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/richard-osman.png\" alt=\"Richard Osman tweet\" width=\"520\" height=\"231\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/richard-osman.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/richard-osman-300x133.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/richard-osman-595xh.png 595w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/alex-murphy.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-3249\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/alex-murphy.png\" alt=\"Alex Murphy tweet\" width=\"497\" height=\"235\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/alex-murphy.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/alex-murphy-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/alex-murphy-595xh.png 595w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>11. Don\u2019t forget your email signature<\/strong><\/span><\/h3>\n<p>Most people ignore this email hack, not knowing it&#8217;s importance.<\/p>\n<p>In all your email marketing efforts, have you stopped to think about the potential power your <a href=\"https:\/\/www.engagebay.com\/blog\/email-signature-guide\/\">email signature<\/a> wields? It\u2019s true.<\/p>\n<p>By including links to your website, you can generate free traffic. Adding your phone number or other contact information could entice a customer to reach out.<\/p>\n<p>Including social buttons can boost your follower counts on your social media profiles.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/01\/email-signature.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-5517 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/01\/email-signature.png\" alt=\"Email marketing growth hack: email signature\" width=\"542\" height=\"230\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/01\/email-signature.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/01\/email-signature-300x127.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/01\/email-signature-595xh.png 595w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p>The best part about email signature marketing? It requires almost no effort on your part at all. Adding links and text to your signature allows you to market without real marketing but still reap awesome benefits.<\/p>\n<h3><span style=\"color: #993300;\"><strong>12. Rely on social proof<\/strong><\/span><\/h3>\n<p>How do you get your <a href=\"https:\/\/www.engagebay.com\/blog\/lead-conversion\/\">leads converted<\/a> to paying customers? You incentivize them with social proof, of course.<\/p>\n<p>Whether you include press mentions, product reviews, awards, usage numbers for your product, or testimonials, these all serve as a major purchase.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-proof-customer-testimonial-engagebay.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49082\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-proof-customer-testimonial-engagebay.png\" alt=\"Email marketing hack: social proof\" width=\"558\" height=\"332\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-proof-customer-testimonial-engagebay.png 937w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-proof-customer-testimonial-engagebay-300x178.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/social-proof-customer-testimonial-engagebay-768x457.png 768w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/a><\/p>\n<p>They show you\u2019re a valuable company with products\/services worth buying. That can encourage even reluctant customers to take action finally.<\/p>\n<h3><span style=\"color: #993300;\"><strong>13. Test, test, and test your emails some more<\/strong><\/span><\/h3>\n<p>Do you know what else turns off almost any audience? A poorly-compiled email. Perhaps it\u2019s a dead link. Maybe your video doesn\u2019t show up, or your image is broken.<\/p>\n<p>Regardless, mishaps like these could cost you subscribers.<\/p>\n<p>That\u2019s why, in addition to always proofreading your emails, you must <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">test<\/a> them before sending&nbsp;them. Automation makes your life as a small business owner easier because it does a lot of dirty work for you.<\/p>\n<figure id=\"attachment_49087\" aria-describedby=\"caption-attachment-49087\" style=\"width: 574px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/ab-testing-benefits.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-49087\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/ab-testing-benefits.jpeg\" alt=\"Email marketing hack: email testing\" width=\"574\" height=\"437\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/ab-testing-benefits.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/11\/ab-testing-benefits-300x229.jpeg 300w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><figcaption id=\"caption-attachment-49087\" class=\"wp-caption-text\"><em><a href=\"https:\/\/financesonline.com\/a-b-testing-statistics\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Use your <a href=\"https:\/\/www.engagebay.com\/products\/marketing\">marketing software<\/a> to test how the email will look. Account for desktop and mobile readers, even if the latter is much more common.<\/p>\n<p>If an element in your email looks wonky, fix it before you send it out.<\/p>\n<p>Your company\u2019s email competes with hundreds of other emails in the average consumer\u2019s inbox daily. It must look polished, clean, and engaging.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free, customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>14. Resend relevant emails<\/strong><\/span><\/h3>\n<p>Here&#8217;s another great growth-hacking tip for you.<\/p>\n<p>Resending relevant resources and marketing materials is a brilliant email marketing strategy that can help improve your email campaign&#8217;s effectiveness.<\/p>\n<p>This is because many recipients won&#8217;t open or read the first email. Sometimes, people even appreciate when you give them a &#8216;second chance&#8217; to read the content they missed &#8212; especially if you have a fan following.<\/p>\n<p>Resending marketing assets is also useful when your campaigns are time-sensitive or important, like event announcements or limited-time sales.<\/p>\n<p>Remember that the second email must have a different subject line and a slightly modified text, clearly indicating that you are &#8216;resending&#8217; the content.<\/p>\n<h3><span style=\"color: #993300;\"><strong>15. Keep perfecting the process<\/strong><\/span><\/h3>\n<p>This isn\u2019t a super-actionable hack you can use right away, but we thought it was a good note to end this on nonetheless.<\/p>\n<p>Your email marketing process should always be improving and evolving. With a healthy influx of leads coming your way, you can never get lax in your engagement and <a href=\"https:\/\/www.engagebay.com\/resources\/lead-nurturing-campaigns\">nurturing methods<\/a>.<\/p>\n<p>You might add videos to your email and find that works out phenomenally for you. You could change your email frequency.<\/p>\n<p>After your company finds its footing, you might hire an email writer or a graphic designer to spruce up your emails.<\/p>\n<p>Don\u2019t be afraid to go back and change what\u2019s not working. Email marketing isn\u2019t a static thing. There\u2019s always room for improvement, even if you\u2019re nailing it.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">Read also: Email Design Best Practices: Do Your Designs Convert?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your email marketing is lacking, any of the 15 growth hacks we covered should help you identify how to change that.<\/p>\n<p>We know you have a lot to do running a small business, but it\u2019s worth improving your email marketing. You\u2019ll see more growth and thus more sales.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is email marketing effective? As a small business owner, you might ask yourself that very question about email marketing. You\u2019ve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":49284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[92,38,8858,145,8856,40],"class_list":["post-3241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-b2b-email-marketing","tag-email-marketing","tag-email-marketing-best-practices","tag-email-marketing-growth-hacks","tag-email-marketing-hacks","tag-email-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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