{"id":32562,"date":"2025-07-06T12:13:49","date_gmt":"2025-07-06T12:13:49","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=32562"},"modified":"2025-08-21T15:03:45","modified_gmt":"2025-08-21T15:03:45","slug":"ecommerce-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/","title":{"rendered":"9 Powerful eCommerce Marketing Automation Tools [+ Strategies]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">According to LianaTech, <\/span><a href=\"https:\/\/startupbonsai.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">86.1% of marketing professionals<\/span><\/a><span style=\"font-weight: 400;\"> are familiar with the concept of marketing automation. However, only a fraction of this number can effectively use the tools to achieve maximum results. Reports from Ascend show that only <\/span><a href=\"https:\/\/startupbonsai.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">20% of companies<\/span><\/a><span style=\"font-weight: 400;\"> are utilizing these tools to their full potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your eCommerce store will only thrive when you use the right marketing automation software to build seamless workflows. Otherwise, you may end up paying for something that doesn&#8217;t help you.<\/span><\/p>\n<p><strong>This blog post covers various eCommerce marketing automation strategies you can employ to help you grow your online store. It also details all the right tools you need to build powerful automation workflows.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"> <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/#What_is_eCommerce_Marketing_Automation\" >What is eCommerce Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/#Benefits_of_eCommerce_Marketing_Automation\" >Benefits of eCommerce Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/#7_eCommerce_Marketing_Automation_Strategies_for_Your_Online_Store\" >7 eCommerce Marketing Automation Strategies for Your Online Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/#9_Powerful_Marketing_Automation_Tools_for_Your_eCommerce_Store\" >9 Powerful Marketing Automation Tools for Your eCommerce Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_eCommerce_Marketing_Automation\"><\/span><span style=\"color: #339966;\"><strong>What is eCommerce Marketing Automation?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">eCommerce marketing automation simply means using software to automate manual marketing tasks, enhance your business workflows, and grow your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building an eCommerce store involves many manual and time-consuming activities like generating leads, engaging with your potential customers, sending emails, closing deals, tracking contacts, and so on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without proper automation, these manual and repetitive tasks can consume time and increase the chances of human errors. Also, it can distract your team from carrying out more important tasks, leading to low productivity and inefficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some customers who come to purchase products from your online store can easily leave if they find it uninteresting and difficult to navigate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study by Forrester reveals that <\/span><a href=\"https:\/\/www.forrester.com\/blogs\/12-06-20-consumers_drive_channel_preference_to_achieve_effortless_customer_service\/\"><span style=\"font-weight: 400;\">45% of US online adults<\/span><\/a><span style=\"font-weight: 400;\"> will abandon their online purchase if they can\u2019t find a quick answer to their question. So, using automated workflows to run your marketing and sales processes can increase your conversions and drive more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, customers who land on your pages and submit their details can receive welcome emails to keep them engaged. Afterward, you can build the relationship further by sending personalized and targeted email sequences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can also send offers and promotions, and when your customers finally make purchases, you can send &#8216;<a href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email\/\">Thank you<\/a>&#8216; or feedback emails. Integrating a <a href=\"https:\/\/www.nextiva.com\/blog\/cloud-contact-center.html\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">cloud-based contact center<\/a> can further enhance post-purchase communication, allowing for real-time feedback and customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With proper segmentation and targeting, you can upsell or cross-sell other products to your customers. From here, the cycle repeats for a new set of buyers.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_eCommerce_Marketing_Automation\"><\/span><span style=\"color: #339966;\"><strong>Benefits of eCommerce Marketing Automation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-built marketing automation system can boost your conversions, eliminate redundancies, and increase your ROI over time. According to a survey conducted by Marketo, Marketing automation can <\/span><a href=\"https:\/\/financesonline.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">increase your sales leads by 80%<\/span><\/a><span style=\"font-weight: 400;\"> and decrease cost per lead by 33%.<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\">When thinking of marketing automation, many people may be confused wondering whether it\u2019s a technology or a way of marketing. It\u2019s actually both. Marketing automation is just as much a new way of marketing as it is a new tool that most companies have bever used before.<\/span><\/p>\n<p><span style=\"color: #008000;\">\u2013 <a style=\"color: #008000;\" href=\"https:\/\/www.google.com.ng\/books\/edition\/Marketing_Automation_For_Dummies\/-UEkAwAAQBAJ?hl=en&amp;gbpv=1\">Mathew Sweezey<\/a><\/span><\/p><\/blockquote>\n<p><strong>Here are four reasons why you should automate your online marketing processes.<\/strong><\/p>\n<h3><strong><span style=\"color: #993300;\">1. Improves customer engagement<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A report by SALES Manago reveals that marketing automation drives <\/span><a href=\"https:\/\/financesonline.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">173% higher open rates<\/span><\/a><span style=\"font-weight: 400;\"> for newsletters and sales mailings. You can send timely and triggered emails to your customers based on the actions they take. Also, you can set up automated workflows that send different emails to different buyers according to their preferences and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, there would be several <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a> for customers who opened your emails, those who clicked on links, others who purchased products, and some who never opened the emails. These triggered emails improve your personalization and help you build better customer experiences.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-ecommerce\/\">Read also: 8 Best Email Marketing Software for eCommerce in 2023<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Helps build stronger relationships<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A well-built engagement system can improve your customer relationship and overall experience. By sending valuable content and personalized offers to your customers, you\u2019re gradually imprinting your brand on their minds \u2013 this will <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/\">transform an unknown buyer into a loyal customer<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, digital marketing automation systems can improve your customer experience by helping you automate customer support, simplify conflict resolution, and provide help on autopilot. For instance, integrating <a href=\"https:\/\/surecart.com\/is-wordpress-good-for-ecommerce\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">WordPress ecommerce<\/a> plugins can streamline your online store&#8217;s customer service, resolving inquiries efficiently and enhancing user satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a well-built ticketing system, you can track, manage, and resolve less complex issues automatically. You can also build a knowledge base, community forum, or help center to provide useful resources and guides to customers who may get confused or lost.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-marketing-automation\/\">Read also: The Ultimate Guide To B2B Marketing Automation In The Digital Age<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Enhances multichannel tracking<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Several automation platforms enable eCommerce marketing activities across multiple touchpoints. This will help you identify major platforms where you can easily find your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, you can optimize your marketing processes to capture more leads across these <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\">major channels<\/a> and touchpoints. This can increase your engagement rate and provide better customer experiences.<\/span><\/p>\n<figure id=\"attachment_32659\" aria-describedby=\"caption-attachment-32659\" style=\"width: 767px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Multichannel-customer-journey-1024x576-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-32659\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Multichannel-customer-journey-1024x576-1.png\" alt=\"Multichannel customer journey\" width=\"767\" height=\"432\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Multichannel-customer-journey-1024x576-1.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Multichannel-customer-journey-1024x576-1-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Multichannel-customer-journey-1024x576-1-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Multichannel-customer-journey-1024x576-1-595xh.png 595w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/a><figcaption id=\"caption-attachment-32659\" class=\"wp-caption-text\"><em>Source: LitExtension<\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><strong>4. Provides accurate reporting and insights<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">eCommerce marketers who use well-built automation systems can easily track and monitor their performance over time accurately, as opposed to using manual methods. According to Micro Strategy,<\/span><a href=\"https:\/\/financesonline.com\/relevant-analytics-statistics\/\"><span style=\"font-weight: 400;\"> 60% of companies<\/span><\/a><span style=\"font-weight: 400;\"> around the world use data and analysis to drive processes cost-efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These automation platforms can &#8216;reveal&#8217; visual reports of your activities so far, giving you a visual representation of your activities. This will help you spot loopholes in your performance and allow you to improve. You can also predict your progress with the available data and useful recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketing automation tool collects data and insights that enable you to craft better strategies.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bigcommerce-vs-magento\/\">Read also: BigCommerce vs Magento: Features, Pricing, and More Compared<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"7_eCommerce_Marketing_Automation_Strategies_for_Your_Online_Store\"><\/span><span style=\"color: #339966;\"><strong>7 eCommerce Marketing Automation Strategies for Your Online Store<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your online store may not thrive if you try to carry out all activities manually. Also, poor automation workflow is as good as no automation \u2013 they all have negative effects on your brand. Knowing the right eCommerce marketing automation strategies will simplify your business processes and help you grow faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>These strategies include<\/strong><\/span>:<\/span><\/p>\n<ol>\n<li>Triggered emails<\/li>\n<li>Dynamic content<\/li>\n<li>Segmentation and personalization<\/li>\n<li>Using chatbots<\/li>\n<li>Lead scoring<\/li>\n<li>Automated landing pages<\/li>\n<li>Cross-selling and upselling<\/li>\n<\/ol>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">Read also: Workflow Automation Explained (with stats + examples + best tools)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Send out triggered emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">Triggered emails<\/a> are automated emails sent based on pre-defined events, actions, or user behavior. According to Ascend, <\/span><a href=\"https:\/\/financesonline.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">65% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> automate their marketing efforts, making emails the most frequently automated marketing channel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Litmus, in 2021, reported that <\/span><a href=\"https:\/\/financesonline.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">82% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> use automation to create triggered emails.<\/span><\/p>\n<figure id=\"attachment_14010\" aria-describedby=\"caption-attachment-14010\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-14010 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"Email automation in EngageBay\" width=\"725\" height=\"414\"><\/a><figcaption id=\"caption-attachment-14010\" class=\"wp-caption-text\"><em>Email marketing automation in EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Since these emails are based on customer behavior and interaction, you can send targeted and well-tailored messages for several purposes on autopilot. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a customer purchases a product from your online store, you can send a <\/span><b>\u201cThank You\u201d<\/b><span style=\"font-weight: 400;\"> email to keep them engaged. This will give room for additional purchases in the future.<\/span><\/p>\n<p><strong>You can use trigger automation for the following:<\/strong><\/p>\n<h4><span style=\"color: #666699;\"><strong>a. Cart Abandonment Emails<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These are emails you send to customers when they leave their carts, reminding them of the intended purchase. A study conducted by Moosend shows that <\/span><a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/\"><span style=\"font-weight: 400;\">50% of people<\/span><\/a><span style=\"font-weight: 400;\"> who click on abandoned cart emails finish their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While crafting <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">cart abandonment emails<\/a>, you can also offer a discount or special product to sustain their interest and speed up sales.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\">Read Also: 9 Automatic Emails You Should Have For Your eCommerce Store<\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>b. Welcome Emails<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These emails are sent whenever a customer <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-welcome-emails\/\">signs up or subscribes<\/a> to your newsletter. It also contains valuable content that will help your audience know more about your brand and the products or services you sell.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>c. Transactional Emails<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These are important emails you send when customers place orders on your online store. They include relevant information such as confirmation of payment, receipt, and other delivery information. A \u201cThank you\u201d email also follows this upon successful delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails keep your customers up to date on how they can access their newly purchased products. Well-crafted and <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-post-purchase-emails\/\">timely transactional emails<\/a>&nbsp;can lead to more purchases as they give your customers improved shopping experiences.<\/span><\/p>\n<figure id=\"attachment_32654\" aria-describedby=\"caption-attachment-32654\" style=\"width: 771px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-32654 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email.png\" alt=\"Transactional emails\" width=\"771\" height=\"938\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email.png 2520w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email-247x300.png 247w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email-842x1024.png 842w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email-768x934.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email-1263x1536.png 1263w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email-1684x2048.png 1684w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/transactional-email-examples-welcome-email-595xh.png 595w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/a><figcaption id=\"caption-attachment-32654\" class=\"wp-caption-text\"><a href=\"https:\/\/postmarkapp.com\/blog\/transactional-email-examples\"><em>Transactional email template<\/em><\/a><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>d. Lead Nurturing Emails<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">After welcoming your leads, one of the ways to engage and keep them updated is by sharing helpful content about your brand, promoting new and existing products, and upselling to old customers. You can use this marketing strategy to turn cold leads into warm and hot leads.<\/span><\/p>\n<p><strong>Other triggered email sequences include emails for:<\/strong><\/p>\n<ul>\n<li>Updating old prices<\/li>\n<li>Subscription renewals<\/li>\n<li>Onboarding new customers<\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/re-engagement-emails\/\">Re-engagement<\/a> to win back old or inactive customers<\/li>\n<li>Customer feedback, review, or surveys<\/li>\n<\/ul>\n<p>Want readymade, tailored <a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-templates\/\">cold email templates<\/a>? Check out our <a href=\"https:\/\/www.engagebay.com\/cold-email-templates\/\">curated email template resource<\/a> for various categories. You can mix and match, customize, and personalize your emails with EngageBay.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">Read also: 10 Best Trigger Email Marketing Campaigns (+ 5 Top Marketing Automation Software)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Build dynamic, personalized content<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">eCommerce marketing automation platforms have unique features designed to help you craft valuable and targeted content for your customers based on their preferences, demographic data, search queries, or shopping activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gives your customers personalized experiences as they get to see targeted messages that meet their needs at every given stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a customer who purchases a bicycle from your online store can receive more personalized and dynamic content and offers around related products, like bicycle pumps, <a href=\"https:\/\/thingsfrommars.com\/gift-guides\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">products guides<\/a>, etc.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Segment deeply to personalize well<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A good eCommerce marketing automation system has unique capabilities that let you send personalized messages well-suited for different audiences based on demographic data, actions, behavior, and interactions with your platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">Segmentation<\/a> entails putting your customers in different categories and sending tailored <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">email sequences<\/a> to suit their preferences. For example, new prospects get welcome emails while existing customers may get helpful tips or upsells and cross-sells. Old or inactive customers, on the other hand, could be re-engaged with special offers and discounts to sustain their interests.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">Read also: eCommerce Brands: 10 Brands to Watch in 2023<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Use chatbots<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reports show that business leaders who used chatbots <\/span><a href=\"https:\/\/www.forbes.com\/sites\/gilpress\/2019\/11\/25\/ai-stats-news-chatbots-increase-sales-by-67-but-87-of-consumers-prefer-humans\/?sh=553dab0448a3\"><span style=\"font-weight: 400;\">increased their sales by 67%<\/span><\/a><span style=\"font-weight: 400;\">. Chatbots help you drive engagement and generate more leads by building automated workflows for surveys, polls, conflict resolution, deal closing, and customer support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well-built chatbots work round the clock, and they help you engage with your customers, providing tailored and personalized conversations based on pre-set triggers and actions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, adding a chatbot to your eCommerce store will enable you to collect real-time data from site visitors.<\/span><\/p>\n<p>\ud83d\udc49 <em>Beware of the dangers of overstocking. It can have serious consequences for your business.&nbsp;<\/em><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Get good at lead scoring<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All leads are not equal \u2013 <strong>while some are ready to buy, others may take a longer route<\/strong>. Based on pre-defined triggers, events, and actions, you can increase your marketing efforts by focusing on leads that are ready to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending the same emails to all your leads may not be an effective strategy for increased conversions, Some prospects may decide to be dormant for a long time, making you spend your resources on leads that won\u2019t convert \u2013 you can use a different email sequence for these cold leads to keep them engaged until they\u2019re ready to buy.<\/span><\/p>\n<figure id=\"attachment_32653\" aria-describedby=\"caption-attachment-32653\" style=\"width: 654px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image-10.png\"><img decoding=\"async\" class=\"wp-image-32653 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image-10.png\" alt=\"Lead scoring\" width=\"654\" height=\"416\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image-10.png 807w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image-10-300x191.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image-10-768x488.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/image-10-595xh.png 595w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/a><figcaption id=\"caption-attachment-32653\" class=\"wp-caption-text\"><a href=\"https:\/\/salespanel.io\/blog\/product\/lead-scoring-for-salesforce\/\"><i>Source<\/i><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Well-built marketing automation platforms can identify sales-ready leads by tracking, labeling, and scoring them based on their actions and interests. This will help you assign quality leads to your sales teams for more efficient conversions.<\/span><\/p>\n<p><em>\ud83d\udc49 Uncover the secrets of driving growth with our in-depth guide to the <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">best marketing strategies<\/a>!&nbsp;<\/em><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. Automate and optimize your landing pages<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automating and optimizing your landing pages can enhance your conversions, as your customers will receive more personalized and targeted offers that suit their interests. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With proper segmentation, you can build several landing pages to target specific sets of audiences.<\/span><\/p>\n<figure id=\"attachment_17675\" aria-describedby=\"caption-attachment-17675\" style=\"width: 821px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/LANDING-PAGES-FOR-BUSINESS.gif\"><img decoding=\"async\" class=\"wp-image-17675 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/LANDING-PAGES-FOR-BUSINESS.gif\" alt=\"B2B landing page templates\" width=\"821\" height=\"462\"><\/a><figcaption id=\"caption-attachment-17675\" class=\"wp-caption-text\"><em>Build beautiful landing pages with EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As they interact on your site, the <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation platform<\/a> collects their browsing data and uses it to deliver personalized experiences. For example, if a user is looking for men&#8217;s wear, you can promote offers around other related products like accessories, deodorants, etc.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\ud83d\udc49 Want emails that wow? Use EngageBay\u2019s <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">free HTML email templates<\/span><\/a><span style=\"font-weight: 400;\"> to create stunning campaigns. Quick, easy, and effective. Get started now!<\/span><\/em><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Focus on cross-selling and upselling<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cross-selling simply entails promoting and selling related or complimentary products to existing customers. For example, you can cross-sell a headset to a customer who purchased a smartphone, tablet, or laptop.<\/span><\/p>\n<figure id=\"attachment_32651\" aria-describedby=\"caption-attachment-32651\" style=\"width: 418px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/upsell-vs-crosssell.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-32651\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/upsell-vs-crosssell.png\" alt=\"upsell-vs-crosssell\" width=\"418\" height=\"211\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/upsell-vs-crosssell.png 700w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/upsell-vs-crosssell-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/upsell-vs-crosssell-595xh.png 595w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/a><figcaption id=\"caption-attachment-32651\" class=\"wp-caption-text\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/05\/30\/cross-selling-upselling\"><i>Source<\/i><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Upselling, on the other hand, means promoting higher offers to existing customers with similar but low-end products. For example, you can upsell the latest version of a laptop to a laptop user. The new product may come at a higher price but with more advanced features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistics from a <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/cross-selling#:~:text=In%20fact%2C%20according%20to%20a,to%2030%25%20of%20their%20revenue.\"><span style=\"font-weight: 400;\">HubSpot Blog survey<\/span><\/a><span style=\"font-weight: 400;\"> show that 72% of salespeople who upsell and 75% of those who cross-sell say it drives up to 30% of their revenue. Automating this process for new and existing customers can compel them to add more useful and well-suited items to their carts because they would always see related and enticing products whenever they make a purchase.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">&nbsp;Read also: How To Build a Killer Marketing Automation Strategy<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Powerful_Marketing_Automation_Tools_for_Your_eCommerce_Store\"><\/span><span style=\"color: #339966;\"><strong>9 Powerful Marketing Automation Tools for Your eCommerce Store<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The tools you can use to automate your eCommerce marketing activities should be well-suited to meet your business needs. Certain factors like pricing, ease of use, target audience, capabilities, and even limitations should be considered before paying for a plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some platforms have free plans to help you navigate through the system to see if it\u2019s the perfect fit for your business. Among the various eCommerce marketing automation software, here are nine picks with unique features to help you grow your eCommerce store.<\/span><\/p>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><strong>eCommerce marketing automation software<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Starting price<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Free plan?&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>G2 rating<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Klaviyo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$45\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.6<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Drip<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$59\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">HubSpot<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$45\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">EngageBay<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.74\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.6<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Omnisend<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sender<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$10\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">GetResponse<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$15\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Brevo (Sendinblue)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$22\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$29\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>1. Klaviyo<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Klaviyo_Logo.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-32641\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Klaviyo_Logo-e1669802198316.jpg\" alt=\"Klaviyo eCommerce marketing automation software\" width=\"379\" height=\"127\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Klaviyo_Logo-e1669802198316.jpg 996w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Klaviyo_Logo-e1669802198316-300x100.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Klaviyo_Logo-e1669802198316-768x257.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Klaviyo_Logo-e1669802198316-595x199.jpg 595w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a> is a powerful marketing automation system designed to help eCommerce store owners deliver better customer experiences. It combines both email and SMS marketing functionalities to help you connect with your customers in the right place and at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, it has customizable built-in automation that works well with your segmented list to deliver more personalized experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klaviyo has benchmarks and predictive analytics that enable you to determine the performance of your online store and give you helpful recommendations for improvement. The seamless integrations with other top <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">marketing tools<\/a> enable you to have complete ownership of your customer data all in one place.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Free<\/strong> \u2013 $0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Email<\/strong> \u2013 $45\/mo for up to 1,500 contacts<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Email and SMS<\/strong> \u2013 $60\/mo for up to 1,500 contacts<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/klaviyo-alternatives\/\">Read also: Top Klaviyo Alternatives: Propel Your eCommerce Business Growth<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Drip<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Drip-Logo.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-32642 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Drip-Logo-e1669802156322.webp\" alt=\"Drip eCommerce marketing automation software\" width=\"314\" height=\"132\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Drip-Logo-e1669802156322.webp 400w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Drip-Logo-e1669802156322-300x126.webp 300w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.drip.com\/\">Drip<\/a> is a special eCommerce marketing automation platform built to help eCommerce marketers create exciting shopping experiences for buyers. It was designed to collect and organize your customer data in a single dashboard for easy tracking and monitoring. The features will help you segment your customers according to their preferences, interests, actions, and behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drip is an easy-to-use platform with pre-built email templates that help you carry out seamless and targeted <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email campaigns<\/a>. Some other features include forms and pop-ups, insights and reporting, smart A\/B testing, segmentation, etc.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>2,500 contacts<\/strong> \u2013 $59\/mo<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>5,000 contacts<\/strong> \u2013 $89\/mo<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>7,500 contacts<\/strong> \u2013 $124\/mo<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>10,000 contacts<\/strong> \u2013 $154\/mo<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>3. HubSpot<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-32643 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download.png\" alt=\"HubSpot eCommerce marketing automation software\" width=\"357\" height=\"104\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download.png 415w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-300x87.png 300w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> provides tailored tools and services to help you simplify your eCommerce marketing activities. The all-in-one CRM solution grants you access to customer data and activities. Also, you can use direct attribution reporting to track your revenue over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot\u2019s live chat functionality lets you connect with your website visitors and customers. Other features include <a href=\"https:\/\/www.engagebay.com\/blog\/product-landing-pages\/\">landing pages<\/a>, targeted ad campaigns, upsell campaigns, etc.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Free<\/strong> \u2013 $0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Starter<\/strong> \u2013 $50\/mo (paid monthly) and $45\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Professional<\/strong> \u2013 $890\/mo (paid monthly) and $800\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong> \u2013 $3,600\/mo (paid yearly)<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #993300;\">4. EngageBay<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/12\/EngageBay-Logo.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7440 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/12\/EngageBay-Logo.jpg\" alt=\"EbgageBay eCommerce marketing automation software\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/12\/EngageBay-Logo.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/12\/EngageBay-Logo-300x100.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/12\/EngageBay-Logo-595xh.jpg 595w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is also an all-in-one CRM solution for sales, marketing, and support teams. It also has powerful eCommerce features tailored to meet your marketing needs and grow your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform helps you simplify your sales process by sending automated and instant transactional emails like newsletters, sign-ups, order confirmation, details and receipts, order status, tracking, etc. Other features include list-building tools, <a href=\"https:\/\/www.engagebay.com\/blog\/landing-page-a-b-testing\/\">A\/B testing<\/a>, a drag-and-drop editor, abandoned cart recovery, etc, making EngageBay one of the best marketing automation tools for eCommerce businesses.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Free<\/strong> \u2013 $0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Basic<\/strong> \u2013 $14.99\/mo (paid monthly), $13.79\/mo (paid yearly), and $12.74\/mo (paid biennially)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Growth<\/strong> \u2013 $49.99\/mo (paid monthly), $45.99\/mo (paid yearly), and $42.45\/mo (paid biennially)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Pro<\/strong> \u2013 $99.99\/mo (paid monthly), $91.99\/mo (paid yearly), and $84.99\/mo (paid biennially)<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">\ud83d\udc49 Create and launch successful email campaigns with EngageBay\u2019s all-in-one solution and stunning, <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">free email templates<\/span><\/a><span style=\"font-weight: 400;\">. Don&#8217;t miss out \u2014 get started today!<\/span><\/em><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Omnisend<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-32644 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-1.png\" alt=\"Omnisend eCommerce marketing automation software\" width=\"418\" height=\"67\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-1.png 561w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-1-300x48.png 300w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.omnisend.com\/\">Omnisend<\/a> is a powerful eCommerce marketing automation tool that helps you engage your customers with email and SMS campaigns. Using fully customizable and built-in templates, you can give your shoppers dynamic and personalized experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, Omnisend can help you drive sales on autopilot with pre-built automation workflows that cover the entire buyer\u2019s journey\/customer journey, from signing up to purchasing a product and returning for additional purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like every other marketing automation tool, you can connect Omnisend to other eCommerce platforms <a href=\"https:\/\/www.demandsage.com\/shopify-1-dollar\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">like Shopify<\/a>, BigCommerce, WooCommerce, Wix, etc.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Free (email)<\/strong> \u2013 $0\/mo for up to 250 contacts<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Standard (email)<\/strong> \u2013 $20\/mo for up to 1,000 contacts<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Pro (email + SMS)<\/strong> \u2013 $59\/mo for up to 1,000 contacts<\/span><\/li>\n<\/ul>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Looking for a more flexible solution to HubSpot? Our article on the top HubSpot alternatives will help you find the perfect fit.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\">Looking for a more flexible solution to Omnisend? Our article on the top <a href=\"https:\/\/www.engagebay.com\/blog\/omnisend-alternatives\/\">Omnisend alternatives<\/a> will help you find the perfect fit.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. Sender<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/images.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-32645 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/images.jpg\" alt=\"Sender eCommerce marketing automation software\" width=\"303\" height=\"94\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/images.jpg 404w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/images-300x93.jpg 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sender.net\/\">Sender<\/a> is a tool that lets you keep in touch with your customers by creating and sending beautiful emails from a library of pre-built templates. You can also create your customized design with no coding required. Sender is great for carrying out targeted email campaigns to help you connect and engage with your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sender also has a custom HTML editor that allows you to create completely custom emails tailored to meet your brand\u2019s needs. Other features that help improve your eCommerce marketing activities include landing pages and forms, smart <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-workflows\/\">automation workflows<\/a>, insights and reporting, etc.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Free<\/strong> \u2013 $0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Standard<\/strong> \u2013 $10\/mo (paid monthly) and $8.33\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Professional<\/strong> \u2013 $35\/mo (paid monthly) and $29.7\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong> \u2013 <\/span><i><span style=\"font-weight: 400;\">(custom pricing, contact sales)<\/span><\/i><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>7. GetResponse<\/strong><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Getresponse-Logo-Vector.svg-.png\"><img decoding=\"async\" class=\"aligncenter wp-image-52742 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Getresponse-Logo-Vector.svg--300x40.png\" alt=\"GetResponse\" width=\"353\" height=\"47\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Getresponse-Logo-Vector.svg--300x40.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Getresponse-Logo-Vector.svg--1024x135.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Getresponse-Logo-Vector.svg--768x101.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Getresponse-Logo-Vector.svg--1536x202.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/01\/Getresponse-Logo-Vector.svg-.png 1875w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/a><\/h3>\n<p><a href=\"https:\/\/www.getresponse.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span style=\"font-weight: 400;\">GetResponse<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one marketing automation platform designed to help eCommerce businesses grow and nurture customer relationships. It combines powerful email marketing, SMS campaigns, landing pages, and even webinars into a single platform, making it easier to manage all your marketing efforts in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its advanced automation builder, you can create personalized workflows for cart abandonment, product recommendations, and post-purchase follow-ups. The drag-and-drop email editor, pre-built templates, and AI-powered tools make it simple to craft professional campaigns that convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GetResponse also integrates seamlessly with leading eCommerce platforms like Shopify, WooCommerce, and Magento, ensuring your customer data syncs smoothly across channels. Its built-in analytics and conversion funnels give you actionable insights to maximize sales<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Free<\/strong> \u2013 $0 <\/span><\/span>(for up to 500 contacts and limited features)<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Starter<\/strong> \u2013 $15\/mo&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Marketer<\/strong> \u2013 $48\/mo&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Creator<\/strong> \u2013 Starting at $56\/mo<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>GetResponse MAX (Enterprise)<\/strong> \u2013 Custom pricing available<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>8. Brevo (Sendinblue)<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-2.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-32646 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-2.png\" alt=\"Sendinblue eCommerce marketing automation software\" width=\"500\" height=\"72\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-2.png 590w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/download-2-300x43.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Like Sender, <a href=\"https:\/\/www.sendinblue.com\/\">Brevo<\/a> (Sendinblue) is also an eCommerce marketing software that has more tailored features that enable you to carry out successful <a href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/\">email marketing campaigns<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tracking feature lets you see the best-performing campaigns. This can help you monitor and track your progress, as well as determine your ROI. In addition to generating leads via email campaigns, Brevo (Sendinblue) also allows you to engage with existing customers through transactional and abandoned cart emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily integrate Brevo (Sendinblue) with other eCommerce platforms like Magento, Prestashop, BigCommerce, Shopify, etc.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Free<\/strong> \u2013 $0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Starter<\/strong> \u2013 $25\/mo (paid monthly) and $22\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Business<\/strong> \u2013 $65\/mo (paid monthly) and $58\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong> \u2013 $1,000\/mo&nbsp;<em>(contact sales)<\/em><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>9. ActiveCampaign<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/ActiveCampaign-logo.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-5241 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/ActiveCampaign-logo.png\" alt=\"ActiveCampaign eCommerce marketing automation software\" width=\"280\" height=\"98\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/ActiveCampaign-logo.png 380w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/ActiveCampaign-logo-300x105.png 300w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a> is a powerful automation platform that provides unique features that can help you attract more customers and grow your eCommerce store. The automation workflows cover your customers\u2019 entire journey from acquisition to retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pre-built templates allow for easy customization, personalization, and segmentation. ActiveCamaign also provides other useful capabilities such as dynamic content, tracking and attribution, forms, <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">sales pipeline<\/a>, etc.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Lite<\/strong> \u2013 $39\/mo (paid monthly) and $29\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Plus<\/strong> \u2013 $70\/mo (paid monthly) and $49\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Professional<\/strong> \u2013 $187\/mo (paid monthly) and $149\/mo (paid yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong> \u2013 <\/span><i><span style=\"font-weight: 400;\">(custom pricing, contacts)<\/span><\/i><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><strong>Wrap Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A tool <\/span><span style=\"font-size: 16px; font-style: normal; font-weight: 400;\">may have excellent features for other marketing activities,<\/span><span style=\"font-size: 16px; font-weight: 400;\"> but if it doesn\u2019t meet your business needs, it can affect your growth. <\/span><span style=\"font-weight: 400;\">To get the most out of your automation software, you need to understand your business needs, goals, budget, size, etc. \u2013 this will enable you to pick the right software with well-suited capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sender and ActiveCampaign are more focused on email marketing, so they\u2019re great options if you are looking to carry out massive email marketing campaigns alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your eCommerce store needs a super affordable marketing automation suite, you can <a href=\"https:\/\/app.engagebay.com\/signup\">sign up for free<\/a> on EngageBay, the all-in-one CRM solution for marketing, sales, and support teams.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your marketing efforts with our <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Just customize and send!&nbsp;<\/span><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to LianaTech, 86.1% of marketing professionals are familiar with the concept of marketing automation. 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