{"id":3265,"date":"2023-12-18T09:51:25","date_gmt":"2023-12-18T09:51:25","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=3265"},"modified":"2026-02-06T09:16:48","modified_gmt":"2026-02-06T09:16:48","slug":"email-marketing-strategies-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/","title":{"rendered":"12 Examples of Email Marketing Strategies That Work"},"content":{"rendered":"<p>What kinds of email marketing strategies should you implement in 2024?<\/p>\n<p>As trends and techniques come and go and technology continues to consume more and more of our work life, the ways we connect with leads and customers can be different. Even the basic email is different from what it once was.<\/p>\n<p>Now, it&#8217;s all about using emojis and attention-grabbing headlines and copy. The email body has to be well-designed with &#8216;<em>snappy verbiage and great linkage<\/em>.&#8217;<\/p>\n<p>If it&#8217;s been a good while since you&#8217;ve reviewed your winning email marketing strategy, it&#8217;s for the benefit of your company to change that. Of course, figuring out new strategies can be a daunting, overwhelming task.<\/p>\n<p><em>We get that. <\/em><\/p>\n<p>You may need inspiration to get started, and we&#8217;re here to deliver.<\/p>\n<p><strong>In this blog post, we share 12 fantastic tips and examples of email marketing strategies that are proven to work:<\/strong><\/p>\n<ol>\n<li>Interactivity<\/li>\n<li>Personalization<\/li>\n<li>Welcome emails<\/li>\n<li>Following up<\/li>\n<li>Winback emails<\/li>\n<li>Educational emails<\/li>\n<li>Abandoned cart emails<\/li>\n<li>Seasonality emails<\/li>\n<li>Loyalty reward programs<\/li>\n<li>Feedback and review emails<\/li>\n<li>Mobile-friendly emails<\/li>\n<li>Trigger-based emails<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#12_Real-Life_Examples_of_Powerful_Email_Marketing_Strategies\" >12 Real-Life Examples of Powerful Email Marketing Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#1_Make_your_email_campaigns_more_interactive\" >1. Make your email campaigns more interactive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#2_Personalize_your_marketing_emails\" >2. Personalize your marketing emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#3_Send_welcome_emails_to_new_subscribers\" >3. Send welcome emails to new subscribers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#4_Follow_up_with_your_leads\" >4. Follow up with your leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#5_Send_win-back_emails_to_cold_leads\" >5. Send win-back emails to cold leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#6_Nurture_your_readers_through_educational_emails\" >6. Nurture your readers through educational emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#7_Nudge_customers_to_buy_through_abandoned_cart_emails\" >7. Nudge customers to buy through abandoned cart emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#8_Celebrate_festivals_through_seasonal_emails\" >8. Celebrate festivals through seasonal emails&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#9_Reward_subscribers_with_loyalty_email_campaigns\" >9. Reward subscribers with loyalty email campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#10_Get_feedback_through_review_emails\" >10. Get feedback through review emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#11_Ensure_your_emails_are_mobile-friendly\" >11. Ensure your emails are mobile-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#12_Automate_and_run_trigger-based_emails\" >12. Automate and run trigger-based emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"12_Real-Life_Examples_of_Powerful_Email_Marketing_Strategies\"><\/span><span style=\"color: #339966;\"><strong>12 Real-Life Examples of Powerful Email Marketing Strategies<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s get right to the chase.<\/p>\n<p>An email marketing strategy is a set of goals and procedures marketers and businesses use to capture leads, engage customers, enhance brand perception, and achieve marketing goals.<\/p>\n<p>Here are 12 proven email marketing strategy examples that work for all businesses. You don&#8217;t have to implement everything; mix and match until you find the right recipe!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Make_your_email_campaigns_more_interactive\"><\/span><span style=\"color: #993300;\"><strong>1. Make your email campaigns more interactive<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Interactivity should be part of any effective email marketing strategy.<\/p>\n<p>If you only send static emails to your leads and potential customers, your company misses out on conversions. According to interactive content company SnapApp, when it comes to teaching your lead or customer about something, static content works only 70% of the time.<\/p>\n<p>On the other hand, interactive content imparts information efficiently 93% of the time &#8212; proving the importance of interactivity in content marketing.<\/p>\n<p>You don&#8217;t have to go nuts with your interactivity, either. Take a look at this email from food brand Pret A Manger.<\/p>\n<figure id=\"attachment_3266\" aria-describedby=\"caption-attachment-3266\" style=\"width: 452px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pret-a-manager.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3266\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pret-a-manager.png\" alt=\"Pret a Manager interactive email marketing strategy\" width=\"452\" height=\"785\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pret-a-manager.png 547w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pret-a-manager-173x300.png 173w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/a><figcaption id=\"caption-attachment-3266\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.campaignmonitor.com\/best-email-marketing-campaigns\/marketing-offers\/pret\/\">Campaign Monitor<\/a><\/em><\/figcaption><\/figure>\n<p>You can click any six drink flavors and fill your virtual cup with a smoothie or frappe goodness. It&#8217;s so easy to visualize what your beverage will look like when it&#8217;s in front of you in an email.<\/p>\n<p>The&nbsp;<a title=\" and link\" href=\"https:\/\/createsend.com\/t\/ViewEmail\/r\/D7F8C60CD98EA81F2540EF23F30FEDED\/C67FD2F38AC4859C?_ga=2.266514310.948925482.1538508669-688763952.1537985282\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">link<\/a> to change the mix is still live, so you can play around with Pret A Manger&#8217;s interactive content in real-time. That should get you inspired to create your interactive email campaign.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Personalize_your_marketing_emails\"><\/span><span style=\"color: #993300;\"><strong>2. Personalize your marketing emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We&#8217;ve talked a lot about the benefits of email personalization for both your company and your customers. Whether you put the lead or customer&#8217;s name in the headline or address them specifically in the opening line [Hi, {first name}], that little bit of effort goes a long way.<\/p>\n<p>Data from&nbsp;<a title=\" and Campaign Monitor\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2017\/08\/15-email-personalization-stats-might-surprise-you\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Campaign Monitor<\/a> discovered that conversions go up by 10% and click-through rates by 14% when you send a personalized email &#8212; meaning personalization can improve email deliverability and be a successful email marketing strategy.<\/p>\n<p>Also, tailor-made and targeted emails show that you care about your customers, enhancing brand awareness and improving your customer&#8217;s engagement with your business.<\/p>\n<figure id=\"attachment_3267\" aria-describedby=\"caption-attachment-3267\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3267\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora.png\" alt=\"sephora personalization email marketing strategy\" width=\"500\" height=\"429\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora.png 586w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora-300x258.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-3267\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/8-brands-using-email-personalization-like-pros\/\">Campaign Monitor<\/a><\/em><\/figcaption><\/figure>\n<p>This simple email from makeup brand <a href=\"https:\/\/deala.com\/sephora\">Sephora<\/a> is a great example of email personalization. It addresses the recipient, Allie, by name.<\/p>\n<p>It doesn&#8217;t hurt that Sephora also compliments her and gives her a 20% off coupon.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-best-practices\/\">Read also: 9 Proven B2B Email Marketing Best Practices for Beginners<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Send_welcome_emails_to_new_subscribers\"><\/span><span style=\"color: #993300;\"><strong>3. Send welcome emails to new subscribers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you send&nbsp;<a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\" data-wpel-link=\"internal\">welcome emails<\/a>&nbsp;to your new leads?<\/p>\n<p>Hopefully, the answer is yes.<\/p>\n<p>According to a <a title=\" and WordStream\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/29\/email-marketing-statistics\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">WordStream<\/a>&nbsp;article, the humble welcome email can boost revenue by 320% compared to other promotional emails.<\/p>\n<p>The welcome email is easy to send&nbsp;<em>and&nbsp;<\/em>effective, so what are you waiting for?<\/p>\n<p>Welcome emails should be part of your email marketing strategy, and here are some excellent examples of welcome emails you might want to emulate if you need some inspiration.<\/p>\n<figure id=\"attachment_3268\" aria-describedby=\"caption-attachment-3268\" style=\"width: 496px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/birchbox.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3268 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/birchbox.png\" alt=\"Birchbox welcome email marketing strategy\" width=\"496\" height=\"866\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/birchbox.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/birchbox-172x300.png 172w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><figcaption id=\"caption-attachment-3268\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/blog\/best-welcome-email-examples\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>As you can see, you have a few options with your welcome email. You can take the time to introduce your company and the benefits of using your products or services as IKEA did.<\/p>\n<figure id=\"attachment_3269\" aria-describedby=\"caption-attachment-3269\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/ikea.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3269\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/ikea.png\" alt=\"Ikea welcome email marketing strategy\" width=\"500\" height=\"438\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/ikea.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/ikea-300x263.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-3269\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/10-essential-elements-of-an-effective-welcome-email\/\">Campaign Monitor<\/a><\/em><\/figcaption><\/figure>\n<p>You can tell people what they&#8217;re in for, like the Birchbox or Target email examples above. You can also mention first-purchase deals, giving the new customer a freebie or discount for signing up.<\/p>\n<figure id=\"attachment_3270\" aria-describedby=\"caption-attachment-3270\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/welcome-to-target.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3270\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/welcome-to-target.png\" alt=\"Target welcome email marketing strategy\" width=\"500\" height=\"700\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/welcome-to-target.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/welcome-to-target-214x300.png 214w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-3270\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.smartmail.io\/resources\/welcome-email\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>A key step to growing that review-collecting audience is building your list with a <a href=\"https:\/\/claspo.io\/blog\/best-multi-step-form-examples\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">simple multi-step form<\/a>. By progressively asking for contact details, survey answers, or purchase history, you\u2019ll capture higher-quality subscribers who are genuinely interested in your brand.<\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/welcome\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a>&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"4_Follow_up_with_your_leads\"><\/span><span style=\"color: #993300;\"><strong>4. Follow up with your leads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It can be a bummer to send an email to a large group of leads only to hear back from &#8212; maybe &#8212; half of them. It happens every day to email marketers, and it&#8217;s not always their fault. Emails get accidentally sent to the spam filter, people change their email addresses, and hey, we marketers sometimes misspell someone&#8217;s email address.<\/p>\n<p>And yes, sometimes people <em>see your email<\/em> and are not interested.<\/p>\n<p>The only way to sort matters out is with a <a href=\"https:\/\/hunter.io\/templates\/follow-up\">follow-up email<\/a>.<\/p>\n<p>It can be scary to send an email after not hearing back, but it&#8217;s important. Write several email scripts to prepare for the likelihood of getting no response. These should include the initial email, a follow-up, and even a second follow-up.<\/p>\n<p>B2B marketing brand&nbsp;ZoomInfo shared some startling statistics about following up in the realm of sales. According to them, many salespeople are deterred after one ignored email, with almost half (44%) failing to follow up again.<\/p>\n<figure id=\"attachment_18412\" aria-describedby=\"caption-attachment-18412\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/website-visit-11.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-18412\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/website-visit-11.png\" alt=\"Follow up email marketing strategy\" width=\"500\" height=\"208\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/website-visit-11.png 655w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/website-visit-11-300x125.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/website-visit-11-595xh.png 595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-18412\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/blog.capterra.com\/7-examples-spruce-up-your-b2b-email-follow-up\/\">Capterra<\/a><\/em><\/figcaption><\/figure>\n<p>Despite that, leads and potential customers want more from their companies.<\/p>\n<p>ZoomInfo found that more than half of the people surveyed (75%) expected at least two follow-up phone calls, sometimes even four. A much smaller percentage of people (just 12%) were willing for companies to &#8220;try as many times as it takes to get a hold of them.&#8221;<\/p>\n<p>That&#8217;s a little extreme, but the stats prove that you shouldn&#8217;t give up after one ignored email.<\/p>\n<p>When you write your follow-up email script, don&#8217;t do it in such a way that you&#8217;re treating the lead like they ignored you intentionally. Have some faith and be persistent. Give them more means of reaching you, such as by phone. You can see what we mean in the email example shown above.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">Read also: The 10 Best Opt-in Email Strategies (with Examples)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Send_win-back_emails_to_cold_leads\"><\/span><span style=\"color: #993300;\"><strong>5. Send win-back emails to cold leads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Related to the follow-up email is the win-back email. By this point, you can assume whether your leads have an idle email account, an inactive primary account, an inactive secondary account, or if they&#8217;re just blowing you off.<\/p>\n<p>According to&nbsp;<a title=\" and Marketing Land\" href=\"https:\/\/marketingland.com\/email-win-back-programs-work-81574\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Marketing Land<\/a>, when they studied other companies and marketers like them, they discovered that 33 of 100 companies used win-back emails.<\/p>\n<p>Up to 92% of these emails wound up in the respective inboxes of the intended recipients. The open rate was 12%, which, while not amazing, ain&#8217;t bad, either.<\/p>\n<figure id=\"attachment_3272\" aria-describedby=\"caption-attachment-3272\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora2.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3272\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora2.png\" alt=\"Sephora winback email marketing strategy\" width=\"500\" height=\"537\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora2.png 547w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/sephora2-280x300.png 280w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-3272\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.smartrmail.com\/blog\/12-examples-of-irresistible-win-back-email-campaigns\/\">Smartrmail<\/a><\/em><\/figcaption><\/figure>\n<p>There&#8217;s even more positive news!<\/p>\n<p>In their own win-back email campaign, Marketing Land discovered that most of those customers (45% of recipients) who got the first win-back message were willing to read further emails.<\/p>\n<p>Even better is that 300 days later, a good chunk (25%) continued reading emails.<\/p>\n<p>There are plenty of win-back examples out there. We&#8217;ll show you a few from Sephora, Netflix, and Bath &amp; Body Works.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_18393\" aria-describedby=\"caption-attachment-18393\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/rejoin-today-netflix.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-18393\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/rejoin-today-netflix.jpg\" alt=\"Netflix winback email marketing strategy\" width=\"500\" height=\"832\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/rejoin-today-netflix.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/rejoin-today-netflix-180x300.jpg 180w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/rejoin-today-netflix-595xh.jpg 595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-18393\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/email.uplers.com\/blog\/email-automation-for-ott-platforms\/\">Email Uplers<\/a><\/em><\/figcaption><\/figure>\n<p>Like with any email, sweetening the deal with freebies, discounts, and coupons never hurts.<\/p>\n<figure id=\"attachment_3274\" aria-describedby=\"caption-attachment-3274\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/bath-body-works.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3274\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/bath-body-works.png\" alt=\"Bath &amp; Body Works winback email\" width=\"500\" height=\"430\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/bath-body-works.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/bath-body-works-300x258.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-3274\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/martech.org\/when-subscribers-stop-opening-emails\/\">MarTech<\/a><\/em><\/figcaption><\/figure>\n<p><strong><em>\ud83d\udc49 Create effective win-back emails with our free and <a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/cold-email\">beautiful email templates<\/a>. Easily customize them according to your needs and send them out now!<\/em><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Nurture_your_readers_through_educational_emails\"><\/span><span style=\"color: #993300;\"><strong>6. Nurture your readers through educational emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why did your leads subscribe to your email newsletter? Is it to get deals, or is it to learn something? If you&#8217;ve done your work, it&#8217;s both.<\/p>\n<p>Educational emails can be incredibly valuable.<\/p>\n<p>Sure, there are no coupons, but they give the reader something to chew on. They can help the reader improve their own business or personal life, and who doesn&#8217;t want that?<\/p>\n<p>Not only will readers come back to you repeatedly to learn more, but it&#8217;s also beneficial for you.<\/p>\n<p>Here&#8217;s what we mean.<\/p>\n<figure id=\"attachment_3275\" aria-describedby=\"caption-attachment-3275\" style=\"width: 317px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pizzamaker.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3275 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pizzamaker.png\" alt=\"DIY educational email marketing strategy\" width=\"317\" height=\"822\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pizzamaker.png 317w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/pizzamaker-116x300.png 116w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/a><figcaption id=\"caption-attachment-3275\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.learnworlds.com\/best-email-ideas\/\">LearnWorlds<\/a><\/em><\/figcaption><\/figure>\n<p>This DIY company focused on pizza-making for their educational email. They provide several links, including making pizza dough, creating awesome pizza art (we see you, Iron Man!), and even hacking your own pizza box.<\/p>\n<p>These links may be to articles or videos, but you want to click them either way.<\/p>\n<p>The more fun your educational content is, the more engaged your readers are bound to be.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Empower your digital marketing with the best strategies for maximum impact \u2013 learn more in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">expert guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4aa.svg\" alt=\"\ud83d\udcaa\"><\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-retargeting\/\">Read also: Email Retargeting Blueprint For Your Business [+Examples]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Nudge_customers_to_buy_through_abandoned_cart_emails\"><\/span><span style=\"color: #993300;\"><strong>7. Nudge customers to buy through abandoned cart emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earlier in this article, we touched upon leads intentionally or accidentally ignoring your emails. In that case, follow up a few times and send a win-back email.<\/p>\n<p>If you win back your lead and they start shopping, what would you do if they stop short of the checkout button? It&#8217;s time to roll out the <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\" data-wpel-link=\"internal\">abandoned cart email<\/a>.<\/p>\n<figure id=\"attachment_3276\" aria-describedby=\"caption-attachment-3276\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/fab.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3276\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/fab.png\" alt=\"Fab abandoned cart email marketing strategy\" width=\"500\" height=\"538\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/fab.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/fab-279x300.png 279w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-3276\" class=\"wp-caption-text\"><em>Source:<a href=\"https:\/\/www.shopify.in\/blog\/abandoned-cart-emails\"> Shopify<\/a><\/em><\/figcaption><\/figure>\n<p>Email automation software&nbsp;<a title=\" and Moosend\" href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/#what-stats\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Moosend<\/a> says that a good chunk (45%) of those abandoned cart emails you send will be seen and even opened by the recipient. Moreover, the leads were also receptive to the message in the email, with most (50%) buying something.<\/p>\n<p>Here are some abandoned cart email examples:<\/p>\n<figure id=\"attachment_18394\" aria-describedby=\"caption-attachment-18394\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/heading-out-without-checking-out.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-18394\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/heading-out-without-checking-out.png\" alt=\"Huckeberry abandoned cart email marketing strategy\" width=\"500\" height=\"571\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/heading-out-without-checking-out.png 790w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/heading-out-without-checking-out-263x300.png 263w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/heading-out-without-checking-out-768x877.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/heading-out-without-checking-out-595xh.png 595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-18394\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.retainful.com\/blog\/13-best-subject-lines-for-abandoned-cart-email-campaigns\">Retainful<\/a><\/em><\/figcaption><\/figure>\n<p>Adding a discount code like this may convince reluctant shoppers.<\/p>\n<p>We wrote about Chubbies before, and we like the wording of their abandoned cart email. It&#8217;s playful and makes it sound like the company is doing all the work for you, hoping you&#8217;ll check out and complete the purchase.<\/p>\n<figure id=\"attachment_3278\" aria-describedby=\"caption-attachment-3278\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/lemme-teleport.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3278\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/lemme-teleport-546x1024.png\" alt=\"Chubbies abandoned cart email marketing strategy\" width=\"500\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/lemme-teleport-546x1024.png 546w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/lemme-teleport-160x300.png 160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/lemme-teleport.png 589w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-3278\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/optinmonster.com\/abandoned-cart-email-examples\/\">OptinMonster<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips\/\">Read also: 50 Actionable Email Marketing Tips to Engage Readers<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Celebrate_festivals_through_seasonal_emails\"><\/span><span style=\"color: #993300;\"><strong>8. Celebrate festivals through seasonal emails&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Depending on your company&#8217;s type, you can theme your products to the holiday calendar.<\/p>\n<p>A&nbsp;<a title=\" and HubSpot SlideShare\" href=\"https:\/\/blog.hubspot.com\/marketing\/holiday-marketing-stats\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">HubSpot SlideShare<\/a>&nbsp;found that most marketers are already prepared for holiday campaigns before Halloween (49% in all). That makes now the perfect time to get started with your seasonal emails.<\/p>\n<p>Need some ideas? We&#8217;ve got you covered.<\/p>\n<figure id=\"attachment_18395\" aria-describedby=\"caption-attachment-18395\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/9395e8d29bd4bab0de808ea95f87557a-strada-email-design.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-18395\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/9395e8d29bd4bab0de808ea95f87557a-strada-email-design.jpg\" alt=\"Strada seasonality email marketing strategy\" width=\"500\" height=\"844\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/9395e8d29bd4bab0de808ea95f87557a-strada-email-design.jpg 736w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/9395e8d29bd4bab0de808ea95f87557a-strada-email-design-178x300.jpg 178w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/9395e8d29bd4bab0de808ea95f87557a-strada-email-design-606x1024.jpg 606w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/9395e8d29bd4bab0de808ea95f87557a-strada-email-design-595xh.jpg 595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-18395\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.pinterest.com\/pin\/449445237784106229\/\">Pinterest<\/a><\/em><\/figcaption><\/figure>\n<p>This Halloween email from restaurant Strada isn&#8217;t oversaturated with holiday goodness. There&#8217;s some orange, a &#8220;trick or treat&#8221; reference, and pumpkins are strewn about.<\/p>\n<p>It&#8217;s simple, but it works.<\/p>\n<figure id=\"attachment_3280\" aria-describedby=\"caption-attachment-3280\" style=\"width: 435px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/benefit.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-3280\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/benefit.png\" alt=\"Benefit seasonality email marketing strategy\" width=\"435\" height=\"433\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/benefit.png 435w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/benefit-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/benefit-150x150.png 150w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/a><figcaption id=\"caption-attachment-3280\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.examples.com\/design\/saint-patricks-day-email.html\">Examples<\/a><\/em><\/figcaption><\/figure>\n<p>The makeup brand Benefit, on the other hand, played up all the elements of St. Patrick&#8217;s Day. There are references to kissing, a leprechaun, a green hat, a pot of gold, and the mannequin wearing a green polka-dotted dress.<\/p>\n<figure id=\"attachment_3281\" aria-describedby=\"caption-attachment-3281\" style=\"width: 589px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3281 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/curioos.png\" alt=\"Curioos seasonality email marketing strategy\" width=\"589\" height=\"863\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/curioos.png 589w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/12\/curioos-205x300.png 205w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><figcaption id=\"caption-attachment-3281\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/getsitekit.com\/blog\/email-marketing-for-ecommerce-6-proven-ways-to-leverage-your-email-list-and-maximize-sales\/\">SiteKit<\/a><\/em><\/figcaption><\/figure>\n<p>Finally, there&#8217;s this <a href=\"https:\/\/www.mailmunch.com\/blog\/christmas-email-marketing\">Christmas email<\/a> from retailer Curioos. There are Christmas trees in the background, so it screams seasonal, but it&#8217;s not over-the-top about it.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-examples\/\">Read also: 15 Email Marketing Examples to Inspire Your Next Campaign<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Reward_subscribers_with_loyalty_email_campaigns\"><\/span><strong><span style=\"color: #993300;\">9. Reward subscribers with loyalty email campaigns<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a customer sticks with you for a long time, they should get something out of it.<\/p>\n<p>In fact, they may expect to.<\/p>\n<p>So says&nbsp;<a title=\" and Access Development,\" href=\"https:\/\/blog.accessdevelopment.com\/2018-customer-loyalty-statistics\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Access Development,<\/a> an organizational private discount network. In their Customer Engagement &amp; Loyalty Statistics Report, they found that, in the instance of mobile messaging, customers wanted loyalty rewards points or coupons and other incentives.<\/p>\n<p>Loyalty reward programs should be an integral part of a successful <a href=\"https:\/\/www.bigcontacts.com\/email-marketing\/\">email marketing<\/a> campaign.<\/p>\n<figure id=\"attachment_18414\" aria-describedby=\"caption-attachment-18414\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bonus-points-are-the-new-thank-you.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-18414\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bonus-points-are-the-new-thank-you.png\" alt=\"Chipotle customer loyalty email marketing strategy\" width=\"500\" height=\"1357\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bonus-points-are-the-new-thank-you.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bonus-points-are-the-new-thank-you-111x300.png 111w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bonus-points-are-the-new-thank-you-377x1024.png 377w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bonus-points-are-the-new-thank-you-566x1536.png 566w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/bonus-points-are-the-new-thank-you-595xh.png 595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-18414\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/bonus-points-are-the-new-thank-you\">Reallygoodemails<\/a><\/em><\/figcaption><\/figure>\n<p>This email from Chipotle is a customer loyalty reward email done right. The company has shown gratitude for using its services. Customer &#8216;Smiles Davis&#8217; earned 50 bonus points for trying its delivery services.<\/p>\n<p>While you don&#8217;t have to use the same content if that doesn&#8217;t fit your company&#8217;s brand voice, your email should have a similar copy telling your customers how much you value them.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">Read also: 10 Best Trigger Email Marketing Campaigns (+ 5 Top Software)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Get_feedback_through_review_emails\"><\/span><strong><span style=\"color: #993300;\">10. Get feedback through review emails<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Retailer&nbsp;Figleaves says they had more conversions (12.5% more) on their products after customers reviewed them. The more reviews, the better, it seemed, as conversions were sometimes as high as 83.9% of customers left more than 20 reviews.<\/p>\n<p>We all know that reviews help sell our products and services, but how do we willingly get people to leave them?<\/p>\n<p>By giving something back to your customers for their time and trouble, you can see those kinds of conversions. Social media is an excellent marketing channel to get reviews, especially from the younger generation. This will help you improve your social media marketing efforts by implementing an effective <a href=\"https:\/\/blog.wishpond.com\/post\/115675437098\/social-media-marketing-plan\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">social media strategy<\/a>.<\/p>\n<p>Just look at how the clothing brand Boden uses reviews as part of its email marketing campaign.<\/p>\n<figure id=\"attachment_18397\" aria-describedby=\"caption-attachment-18397\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/desktop.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-18397\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/desktop.png\" alt=\"Boden reviews email marketing strategy\" width=\"500\" height=\"824\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/desktop.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/desktop-182x300.png 182w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/desktop-621x1024.png 621w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/desktop-768x1266.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/desktop-595xh.png 595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-18397\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailcharts.com\/blog\/product-review-email-strategy\">Mailcharts<\/a><\/em><\/figcaption><\/figure>\n<p>The language in their copy is very gracious, such as the &#8220;big hearty thank you.&#8221;<\/p>\n<p>Although there&#8217;s no coupon code in this email marketing example, all those who leave a review could win an account credit worth $1,000!<\/p>\n<p>If you&#8217;re going this route, make it easy for your customers to review your products. The links to the clothes the customer recently bought are right at the end of the email above.<\/p>\n<p>They only have to click the &#8220;Review it now&#8221; button, and they&#8217;re off to the races.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Ensure_your_emails_are_mobile-friendly\"><\/span><strong><span style=\"color: #993300;\">11. Ensure your emails are mobile-friendly<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What do most people do when they wake up? You guessed it right: they glance through their texts, calls, and emails.&nbsp;<\/p>\n<p>With over 40% of emails opened on a mobile device, your emails must be custom-made to work on mobile devices.<\/p>\n<p>Otherwise, people may delete or even unsubscribe from your emails. According to Yesmail, the average revenue generated from mobile emails is four times that of desktop emails.&nbsp;<\/p>\n<p>Let that sink in.&nbsp;<\/p>\n<p>Pro email marketing tip: Focus on having a responsive email design (RED) throughout your email campaigns. With most email marketing vendors offering responsive features and designs, it&#8217;s not as hard as you may think it is.&nbsp;<\/p>\n<p>Below is a good email marketing strategy example from Twinings. Here&#8217;s the desktop version:&nbsp;<\/p>\n<figure id=\"attachment_51940\" aria-describedby=\"caption-attachment-51940\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-51940\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples.png\" alt=\"Twinings mobile-friendly email design\" width=\"500\" height=\"645\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples.png 737w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples-233x300.png 233w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-51940\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.drip.com\/blog\/mobile-friendly-email-examples\">Drip<\/a><\/em><\/figcaption><\/figure>\n<p>Compare it with the mobile version of the same email:&nbsp;<\/p>\n<figure id=\"attachment_51941\" aria-describedby=\"caption-attachment-51941\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples-desktop-version.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-51941\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples-desktop-version.png\" alt=\"Twinings mobile-responsive email design\" width=\"500\" height=\"889\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples-desktop-version.png 576w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Mobile-Friendly-Email-Examples-desktop-version-169x300.png 169w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-51941\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.drip.com\/blog\/mobile-friendly-email-examples\">Drip<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-inbound-strategy\/\">Read more: How Email Marketing Can Fuel Your Overall Inbound Strategy<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Automate_and_run_trigger-based_emails\"><\/span><span style=\"color: #993300;\"><strong>12. Automate and run trigger-based emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What are trigger-based emails? Trigger-based emails are a series of emails (even transactional emails) sent to your email subscribers based on the actions they&#8217;ve taken previously.&nbsp;<\/p>\n<p>For example, a trigger-based campaign might have instances where a series of emails are sent only to subscribers who have clicked on a specific link from a previous email. If the reader does not click on the click, a separate email or a series of emails that the reader might like is sent.&nbsp;&nbsp;<\/p>\n<p>A trigger-based email campaign is a fantastic way to personalize content based on the subscriber&#8217;s actions and behavior. You don&#8217;t have to worry too much about the specifics, as most modern marketing automation software can handle the technical and nitty-gritty parts of the campaigns.&nbsp;<\/p>\n<p>Check out this great example of trigger-based email from Lily &amp; Roo:<\/p>\n<figure id=\"attachment_51939\" aria-describedby=\"caption-attachment-51939\" style=\"width: 324px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-example-lily-roo.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-51939 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-example-lily-roo.png\" alt=\"Lily &amp; Roo trigger-based email design\" width=\"324\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-example-lily-roo.png 324w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-example-lily-roo-95x300.png 95w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><figcaption id=\"caption-attachment-51939\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.brevo.com\/blog\/email-marketing-strategies\/#triggered\">Brevo<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-small-businesses\/\">Read also: A Step-by-Step Guide on Email Marketing for Small Businesses<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Effective email marketing strategies like those outlined above can generate more leads, create loyal customers, boost sales, and increase conversions.<\/p>\n<p>Most of the email&nbsp;marketing campaign&nbsp;examples were simple to implement, so what are you waiting for?<\/p>\n<p>There&#8217;s a catch, though.<\/p>\n<p>Even though you can manually implement the email marketing campaign strategies mentioned in this blog post, we live in an era where everything is automated. So why do the repetitive, tedious tasks by yourself?<\/p>\n<p>A Customer Relationship Management (CRM) software with integrated marketing automation can help you implement most of the strategies mentioned above.<\/p>\n<p>That said, most CRM software can cost thousands of dollars annually, burning through your company&#8217;s marketing funds.<\/p>\n<p>Fortunately, there&#8217;s an alternative: <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>.<\/p>\n<p>EngageBay is an all-in-one marketing, sales, and customer support CRM software built for SMBs. Our email marketing tool offers email personalization, a drag-and-drop email form builder, <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\">customizable email templates<\/a>, smart email list segmentation, trigger emails, marketing automation, advanced tracking and reporting, social media marketing, drip campaigns, broadcasts \u2014 the list goes on&#8230;<\/p>\n<p>The best part?<\/p>\n<p>Even the Pro plan costs under $100 a month \u2014 and you get unlimited contacts!<\/p>\n<p>Sign up for a free version today and check out the fantastic tools. Our team can also guide you through the product at no cost!<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Empower your email marketing with the best opt-in strategies for maximum impact \u2013 learn more in our expert guide! \ud83d\udcaa&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\">\ud83d\udc49<em>Empower your email marketing with the <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">best opt-in strategies<\/a> for maximum impact \u2013 learn more in our expert guide!<\/em> \ud83d\udcaa<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What kinds of email marketing strategies should you implement in 2024? As trends and techniques come and go and technology [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":52047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[147,8973,8974],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-strategies","tag-email-marketing-strategy-examples","tag-examples-of-email-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Examples of Email Marketing Strategies That Work<\/title>\n<meta name=\"description\" content=\"In this blog post, we share 12 fantastic tips and examples of email marketing strategies that are proven to work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Examples of Email Marketing Strategies That Work\" \/>\n<meta property=\"og:description\" content=\"In this blog post, we share 12 fantastic tips and examples of email marketing strategies that are proven to work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T09:51:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T09:16:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-examples.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Malczan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Malczan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\"},\"author\":{\"name\":\"Nicole Malczan\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\"},\"headline\":\"12 Examples of Email Marketing Strategies That Work\",\"datePublished\":\"2023-12-18T09:51:25+00:00\",\"dateModified\":\"2026-02-06T09:16:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\"},\"wordCount\":3008,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-examples.png\",\"keywords\":[\"Email Marketing Strategies\",\"email marketing strategy examples\",\"examples of email marketing strategies\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\",\"name\":\"12 Examples of Email Marketing Strategies That Work\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-examples.png\",\"datePublished\":\"2023-12-18T09:51:25+00:00\",\"dateModified\":\"2026-02-06T09:16:48+00:00\",\"description\":\"In this blog post, we share 12 fantastic tips and examples of email marketing strategies that are proven to work.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-examples.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/email-marketing-strategies-examples.png\",\"width\":1000,\"height\":600,\"caption\":\"email-marketing-strategies-examples\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"12 Examples of Email Marketing Strategies That Work\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - 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