{"id":32733,"date":"2025-10-24T04:15:08","date_gmt":"2025-10-24T04:15:08","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=32733"},"modified":"2026-01-23T08:02:38","modified_gmt":"2026-01-23T08:02:38","slug":"holiday-newsletter","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/","title":{"rendered":"Holiday Newsletter: 25 Winning Ideas, Templates &#038; Examples to Boost Sales"},"content":{"rendered":"<p>The holiday season is the right time for eCommerce stores to double their sales as customers will be eager to purchase products on exclusive deals.<\/p>\r\n<p>And holiday newsletters will play a vital role as online businesses will send them to announce gifts and last-minute deals and attract organic traffic to their store.<\/p>\r\n<blockquote>\r\n<p><span style=\"color: #008000;\"><strong>On average, email marketing drives $36 in revenue for every $1 spent. (<a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\">Litmus<\/a>)<\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p>To help you get started quickly, we&#8217;ve listed some of the best holiday newsletter ideas that\u2019ll surprise and pull customers to your store, along with some holiday newsletter best practices.<\/p>\r\n<p><span style=\"text-decoration: underline;\"><strong>In this blog post, you&#8217;ll learn about<\/strong><\/span><strong>:<\/strong><\/p>\r\n<ul>\r\n<li>Holiday newsletters and why you need them<\/li>\r\n<li>What makes great a holiday newsletter<\/li>\r\n<li>When to send holiday newsletters<\/li>\r\n<li>Some nice holiday newsletter ideas (with examples)<\/li>\r\n<\/ul>\r\n<h5 data-start=\"1437\" data-end=\"1493\"><span class=\"ez-toc-section\" id=\"Holiday_Newsletter_%E2%80%94_What_to_Send_When_to_Send_It\"><\/span><span style=\"color: #808080;\">Holiday Newsletter \u2014 What to Send &amp; When to Send It<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n<p data-start=\"1499\" data-end=\"1584\">Use this checklist to plan subject lines, send cadence, and gift guides that convert.<\/p>\r\n<p>Let&#8217;s go!<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66103 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Holiday_Newsletter_%E2%80%94_What_to_Send_When_to_Send_It\" >Holiday Newsletter \u2014 What to Send &amp; When to Send It<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#What_Is_a_Holiday_Newsletter_and_Why_Should_You_Send_One\" >What Is a Holiday Newsletter and Why Should You Send One?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#How_To_Create_an_Engaging_Holiday_Newsletter\" >How To Create an Engaging Holiday Newsletter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#1_Make_sure_you_nail_the_subject_line\" >1. Make sure you nail the subject line<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Email_subject_lines_best_practices\" >Email subject lines best practices<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Dos\" >Dos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Donts\" >Don\u2019ts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Top_10_holiday_newsletter_subject_lines\" >Top 10 holiday newsletter subject lines<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#2_Write_a_concise_email_copy_with_a_captivating_headline\" >2. Write a concise email copy with a captivating headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#3_Make_it_all_about_the_gifts_and_offers\" >3. Make it all about the gifts and offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#4_Include_visual_elements_to_engage_readers\" >4. Include visual elements to engage readers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Images\" >Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Gifs\" >Gifs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Videos\" >Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#5_Help_your_customers_with_gift_guides_and_product_suggestions\" >5. Help your customers with gift guides and product suggestions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#6_Make_a_really_compelling_CTA_button\" >6. Make a really compelling CTA button<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#When_Should_You_Send_the_Holiday_Newsletter\" >When Should You Send the Holiday Newsletter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#So_time_your_holiday_newsletters_precisely_to_get_the_maximum_conversions_Tips_for_customizing_to_your_business\" >So, time your holiday newsletters precisely to get the maximum conversions.  &nbsp;Tips for customizing to your business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Popular_Holiday_Newsletter_Ideas_with_examples\" >Popular Holiday Newsletter Ideas (with examples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#1_Let_customers_contribute_to_a_greater_cause\" >1. Let customers contribute to a greater cause<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#2_Ask_your_customers_what_they_want\" >2. Ask your customers what they want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#3_Run_giveaway_contests\" >3. Run giveaway contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#4_Give_choice_to_your_customers_with_multiple_offers\" >4. Give choice to your customers with multiple offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#5_Tell_your_customers_whats_back_in_stock\" >5. Tell your customers what&#8217;s back in stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#6_Sell_it_like_a_salesperson\" >6. Sell it like a salesperson<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Holiday_Newsletter_and_Why_Should_You_Send_One\"><\/span><strong><span style=\"color: #339966;\">What Is a Holiday Newsletter and Why Should You Send One?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>A holiday newsletter is an email sent to customers during the holiday season to announce upcoming seasonal offers and last-minute deals and to keep the engagement going with the customers.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/1.-Open-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32736\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/1.-Open-1.png\" alt=\"&amp;Open Holiday newsletter email\" width=\"559\" height=\"3121\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/1.-Open-1.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/1.-Open-1-54x300.png 54w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/1.-Open-1-275x1536.png 275w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/1.-Open-1-367x2048.png 367w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/1.-Open-1-595xh.png 595w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/a>Most businesses send a series of holiday newsletters from the start of October till the end-of-the-year season sale.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/fall-newsletter-ideas\/\">Read also: 10 Fall Newsletter Ideas You\u2019ll Love [+Tips, Examples]<\/a><\/p>\r\n<hr>\r\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Designed to boost engagement, these templates from EngageBay will help your emails stand out. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #379cc3; color: #ffffff; --darkreader-inline-bgcolor: #3cc2f5; --darkreader-inline-color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\r\n<hr>\r\n<h2><span class=\"ez-toc-section\" id=\"How_To_Create_an_Engaging_Holiday_Newsletter\"><\/span><strong><span style=\"color: #339966;\">How To Create an Engaging Holiday Newsletter<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Every store has a unique approach, but only the stores that follow the recommended holiday newsletter structure can get better conversions. And here\u2019s how you do it \ud83d\udc47<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"1_Make_sure_you_nail_the_subject_line\"><\/span><span style=\"color: #993300;\"><strong>1. Make sure you nail the subject line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Start your holiday newsletter campaign by writing compelling subject lines.<\/p>\r\n<p>It is the first thing customers will see in their inboxes, and it must convince them to open the email.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Email-subject-line.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32737\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Email-subject-line.png\" alt=\"Email subject lines statistics\" width=\"744\" height=\"419\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Email-subject-line.png 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Email-subject-line-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Email-subject-line-1024x577.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Email-subject-line-768x433.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/2.-Email-subject-line-595xh.png 595w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><a href=\"https:\/\/www.engagebay.com\/blog\/holiday-email-subject-lines\/\">Email subject lines<\/a> directly influence the email open rate. The more compelling your subject line looks, the higher will be your <a href=\"https:\/\/www.kenscio.com\/resources\/email-subject-line-writing-tips-to-increase-email-open-rate\/\" target=\"_blank\" rel=\"noopener\">email open rates<\/a>.<\/p>\r\n<p>So, here are some best practices to follow:<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Email_subject_lines_best_practices\"><\/span><strong><span style=\"color: #666699;\">Email subject lines best practices<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>Years of email marketing have revealed a few Dos and Don\u2019ts to adhere to while writing your subject lines.<\/p>\r\n<h5><span class=\"ez-toc-section\" id=\"Dos\"><\/span>Dos<span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n<ul>\r\n<li>Keep it short and simple<\/li>\r\n<li>Personalize your subject lines<\/li>\r\n<li>Use actionable words<\/li>\r\n<li>Tease the offer in the subject line<\/li>\r\n<li>Make use of urgency and scarcity<\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/email-emojis\/\" target=\"_blank\" rel=\"noopener\">Add emojis to bring out the festive theme<\/a>.<\/li>\r\n<\/ul>\r\n<h5><span class=\"ez-toc-section\" id=\"Donts\"><\/span>Don\u2019ts<span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n<ul>\r\n<li>Don\u2019t over-promote your products<\/li>\r\n<li>Don\u2019t promise deals that you cannot offer<\/li>\r\n<li>Avoid grammatical mistakes<\/li>\r\n<li>Don\u2019t use<a href=\"https:\/\/www.activecampaign.com\/blog\/spam-words\" target=\"_blank\" rel=\"noopener\"> spam words in subject lines<\/a><\/li>\r\n<li>Don\u2019t add too many emojis<\/li>\r\n<li>Don\u2019t use ALL CAPS.<\/li>\r\n<\/ul>\r\n<p><strong><span style=\"text-decoration: underline;\">Some good examples<\/span>:<\/strong><\/p>\r\n<ul>\r\n<li>Better gifting for the holidays\ud83c\udf84 (&amp;Open)<\/li>\r\n<li>Wishing you a Happy Winter Solstice! \u2744\ufe0f (Curate Labs)<\/li>\r\n<li>Glow-in-the-dark festive styles \u2728 Plus, free shipping! (Toms)<\/li>\r\n<li>Our holiday colors are selling out fast\u2026\u2728\u2764\ufe0f (Open Spaces)<\/li>\r\n<\/ul>\r\n<h5><span class=\"ez-toc-section\" id=\"Top_10_holiday_newsletter_subject_lines\"><\/span><span style=\"color: #808080;\">Top 10 holiday newsletter subject lines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n<p><strong>1. Holiday Newsletter \u2014 Your Gift Guide Is Here <\/strong><br><strong>2. \u2744\ufe0f Unwrap Our Holiday Newsletter: Deals &amp; Inspiration Inside <\/strong><br><strong>3. Holiday Newsletter \u2014 20 % Off &amp; Festive Picks You\u2019ll Love <\/strong><br><strong>4. Happy Holidays! Your Holiday Newsletter Just Landed <\/strong><br><strong>5. Holiday Newsletter \u2014 Last-Chance Gifts + Free Shipping <\/strong><br><strong>6. Holiday Newsletter \u2014 Let\u2019s Make Your Season Merry &amp; Bright <\/strong><br><strong>7. Holiday Newsletter \u2014 Expert Tips for Gifting &amp; Savings <\/strong><br><strong>8. Holiday Newsletter \u2014 Early Access to Our Holiday Collection <\/strong><br><strong>9. Holiday Newsletter \u2014 Your VIP Invite to Our Holiday Event <\/strong><br><strong>10. Holiday Newsletter \u2014 Final Week for Holiday Deals!<\/strong><\/p>\r\n<p><strong>Note:<\/strong> Your subject lines hold the verdict of your holiday <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\" target=\"_blank\" rel=\"noopener\">newsletter campaign<\/a>. So, ensure you follow the tips above and write the best open-rate boosting subject lines.<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-77105 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/subject-preview-cheatsheet-300.png\" alt=\"Subject line length \u226450 chars and preview text 35\u201390 chars cheat sheet for holiday newsletters.\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/subject-preview-cheatsheet-300.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/subject-preview-cheatsheet-300-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/subject-preview-cheatsheet-300-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/subject-preview-cheatsheet-300-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-sign-up-examples\/\">Read also: 14 Inspiring Newsletter Sign-Up Examples From Top Brands<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"2_Write_a_concise_email_copy_with_a_captivating_headline\"><\/span><span style=\"color: #993300;\"><strong>2. Write a concise email copy with a captivating headline<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Congratulations! You\u2019ve convinced your customers to open the email, but do not make them regret their decision by writing a poor email copy.<\/p>\r\n<p>Start with a captivating headline; it should tell customers whether it is worth reading the entire copy.<\/p>\r\n<p>Only write a little in your holiday newsletter. Maintain the balance between texts and visuals to keep the readers engaged.<\/p>\r\n<p>Use multiple subheadings in your email copy to increase readability.<\/p>\r\n<p>Instead of talking about you, talk more about the customers and how your products can make their holiday season even better.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Open-spaces-email.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32739\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Open-spaces-email.png\" alt=\"Open spaces holiday email\" width=\"507\" height=\"3165\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Open-spaces-email.png 584w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Open-spaces-email-48x300.png 48w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Open-spaces-email-164x1024.png 164w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Open-spaces-email-246x1536.png 246w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/4.-Open-spaces-email-328x2048.png 328w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/a><\/p>\r\n<p>It doesn&#8217;t matter how big your holiday newsletter looks; it is necessary to keep your copy concise and use visual elements to compliment your content, just like Open Spaces did in their email.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Make_it_all_about_the_gifts_and_offers\"><\/span><span style=\"color: #993300;\"><strong>3. Make it all about the gifts and offers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>There is no point in starting a holiday newsletter campaign if you\u2019re not planning on offering gifts and deals in your store.<\/p>\r\n<p>If you&#8217;re running an offer in your store, design your email around it.<\/p>\r\n<p>Instead of letting the customers play the guessing game, reveal the offer or gift in your newsletter immediately without sugarcoating.<\/p>\r\n<p>Plan your newsletter campaign accordingly; it must be a mix of offer and informative emails.<\/p>\r\n<p>Create individual pages just for gifts and add their links to your emails to redirect customers directly to the page from emails.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Apple.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32741\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Apple.png\" alt=\"Apple holiday gift newsletter\" width=\"494\" height=\"1145\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Apple.png 562w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Apple-129x300.png 129w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Apple-442x1024.png 442w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-newsletter-examples\/\">Read also: 15 Of The Best Newsletter Examples For Creative Inspiration<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"4_Include_visual_elements_to_engage_readers\"><\/span><span style=\"color: #993300;\"><strong>4. Include visual elements to engage readers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Make your newsletter interesting and lift holiday spirits by adding attractive and fun visuals.<\/p>\r\n<p>Customers love seeing attractive product images and visuals; they tell a better story than text, and they can also be used to add a break between texts.<\/p>\r\n<p>Visuals can be used to entice customers and to improve email readability.<\/p>\r\n<p>So, what kind of visuals can you use in your holiday newsletters?<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Images\"><\/span><strong><span style=\"color: #666699;\">Images<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>Images are the most common visuals found in newsletters.<\/p>\r\n<p>They can be illustrations relevant to the holiday season or attractive product photographs.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Two-thirds-holiday-newsletter.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32742\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Two-thirds-holiday-newsletter.png\" alt=\"Two thirds sustainable product email\" width=\"473\" height=\"3219\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Two-thirds-holiday-newsletter.png 559w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Two-thirds-holiday-newsletter-44x300.png 44w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/6.-Two-thirds-holiday-newsletter-301x2048.png 301w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a>TwoThirds is promoting its sustainable products that can be sent as a gift.<\/p>\r\n<p>Almost 95% of their newsletter is covered with images; they tell the story better than a thousand words.<\/p>\r\n<p>Product images with models, a theme-relevant background, and minimal content are just the recipe for conversions.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Gifs\"><\/span><span style=\"color: #666699;\"><strong>Gifs<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>Anything that moves will grab the attention of the recipients. Instead of telling a story with a static image, you can say it by adding a little animation.<\/p>\r\n<p>Use gifs to add fun to your newsletter or tell a story quicker than an image or use them to light up the holiday spirits.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Videos\"><\/span><span style=\"color: #666699;\"><strong>Videos<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>Only a few brands use videos in their newsletters, so you can use them to be unique and tell a story or educate your customers using them.<\/p>\r\n<p>You can showcase social proof, product trailers, inspirational stories, user guides, etc., to make it engaging.<br><iframe title=\"Email Templates in Engagebay\" src=\"https:\/\/www.youtube.com\/embed\/r7Xn2gFxWeE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66103 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/january-newsletter-ideas\/\">Read also: 2025 Done Right: Creative January Newsletter Ideas<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"5_Help_your_customers_with_gift_guides_and_product_suggestions\"><\/span><span style=\"color: #993300;\"><strong>5. Help your customers with gift guides and product suggestions<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Offers and gifts should not be the only themes of your holiday newsletters; there are many more ways to increase sales \u2013 gift guides and product suggestions are some of them.<\/p>\r\n<p>Send gift guides to help customers pick the right gifts for their friends and families.<\/p>\r\n<p>These informative guides will add value to your engagement and increase customer loyalty.<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-77109 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-gift-guide-hero.png\" alt=\"Holiday gift guide layout showing 6 products and Shop Now CTA for newsletter landing page.\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-gift-guide-hero.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-gift-guide-hero-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-gift-guide-hero-683x1024.png 683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>Or you can recommend discounted products using a holiday newsletter and make it easier for your customers to choose what they want to gift without visiting the store.<\/p>\r\n<p>The holiday season rush will overwhelm customers, making it hard to choose the right gifts.<\/p>\r\n<p>Recommending products and sending gift guides will help them make the right choice and choose the perfect gift for their loved ones.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/new-year-landing-pages\/\">Read also: Awesome New Year Landing Pages and What To Learn From Them<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"6_Make_a_really_compelling_CTA_button\"><\/span><span style=\"color: #993300;\"><strong>6. Make a really compelling CTA button<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Using attractive visuals and sending gift guides will grab customers&#8217; attention, but you must <a href=\"https:\/\/www.engagebay.com\/blog\/email-calls-to-action\/\" target=\"_blank\" rel=\"noopener\">use captivating CTA buttons<\/a> to convert them.<\/p>\r\n<p>A study by Campaign Monitor proved that emails with a button-based CTA had a <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/call-to-action-email-marketing\/\" target=\"_blank\" rel=\"noopener\">28% better click-through rate<\/a> than link-based CTA.<\/p>\r\n<p>CTA buttons will attract clicks, but only if you follow these tactics:<\/p>\r\n<ul>\r\n<li>Use actionable words and first-person voice in CTAs<\/li>\r\n<li>Use vibrant colors to make CTAs stand out from the email copy<\/li>\r\n<li>If your holiday newsletter is long, use multiple CTAs<\/li>\r\n<li>Write CTAs relevant to your newsletter&#8217;s theme<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"When_Should_You_Send_the_Holiday_Newsletter\"><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/11.-CTA.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32744\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/11.-CTA.png\" alt=\"People data labs email\" width=\"459\" height=\"1211\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/11.-CTA.png 483w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/11.-CTA-114x300.png 114w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/11.-CTA-388x1024.png 388w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/a><span style=\"color: #339966;\"><strong>When Should You Send the Holiday Newsletter?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>The right time to send is during the start of the holiday season\u2014often around Thanksgiving week\u2014and continue sending until New Year\u2019s Eve.&nbsp;<\/p>\r\n<p>Many eCommerce stores begin even earlier, for example in the week of Halloween.&nbsp;<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-77101 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-newsletter-send-windows.png\" alt=\"Holiday newsletter send windows table: October early-bird, November gift guides, December last-minute.\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-newsletter-send-windows.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-newsletter-send-windows-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-newsletter-send-windows-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/holiday-newsletter-send-windows-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\r\n<p>Since open-rates tend to be highest about a week <strong data-start=\"601\" data-end=\"611\">before<\/strong> the actual holiday and then gradually decline afterward, it\u2019s smart to identify clearly timed \u201cwaves\u201d of communications.&nbsp;<\/p>\r\n<p>Here\u2019s a table you can use to plan send-windows (these are example dates for a typical U.S. holiday season \u2014 adjust for your region\/time zone as needed):<\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Send Wave<\/th>\r\n<th>Target Date<\/th>\r\n<th>Relative Window &amp; Purpose<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Early\/Warm-Up<\/td>\r\n<td><strong>Nov 1<\/strong><\/td>\r\n<td>Start engaging your list, tease upcoming holiday deals, ensure deliverability and warm-up before heavier send volume.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Peak Holiday Push<\/td>\r\n<td><strong>Nov 22<\/strong> (just before Thanksgiving week)<\/td>\r\n<td>Hit when audience is actively shopping, open-rates peak, announce major offers and gift-ideas.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Last-Minute &amp; Wrap-Up<\/td>\r\n<td><strong>Dec 28<\/strong><\/td>\r\n<td>Last-chance offers, inventory clearance, end-of-year reminding, post-holiday follow-up before the year ends.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h3><span class=\"ez-toc-section\" id=\"So_time_your_holiday_newsletters_precisely_to_get_the_maximum_conversions_Tips_for_customizing_to_your_business\"><\/span>So, time your holiday newsletters precisely to get the maximum conversions.<br><iframe title=\"How to create email marketing sequences using EngageBay\" src=\"https:\/\/www.youtube.com\/embed\/ZbWQptjOFNU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>&nbsp;<span style=\"color: #993300;\">Tips for customizing to your business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul data-start=\"1555\" data-end=\"2254\">\r\n<li data-start=\"1555\" data-end=\"1756\">\r\n<p data-start=\"1557\" data-end=\"1756\">If your audience is <strong data-start=\"1577\" data-end=\"1597\">outside the U.S.<\/strong> (for example in India or Australia), adjust the dates to correspond with local major shopping events (e.g., Singles\u2019 Day in China, Boxing Day in Australia).<\/p>\r\n<\/li>\r\n<li data-start=\"1757\" data-end=\"1953\">\r\n<p data-start=\"1759\" data-end=\"1953\">Keep segmentation in mind: different customer segments (new vs returning, high-value vs low) may need slightly different timing (e.g., an extra \u201cVIP early access\u201d wave a week before the rest).<\/p>\r\n<\/li>\r\n<li data-start=\"1954\" data-end=\"2113\">\r\n<p data-start=\"1956\" data-end=\"2113\">Monitor your past email send performance: if you see open-rates begin to dip early, you might want to compress the schedule (fewer waves, tighter windows).<\/p>\r\n<\/li>\r\n<li data-start=\"2114\" data-end=\"2254\">\r\n<p data-start=\"2116\" data-end=\"2254\">Test and adapt: use A\/B subject lines and send-times within each wave to optimise your performance according to your audience\u2019s behaviour.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">Read also: How to Create Great Email Newsletters [With 7 Free Templates]<\/a><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66103 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Popular_Holiday_Newsletter_Ideas_with_examples\"><\/span><span style=\"color: #339966;\"><strong>Popular Holiday Newsletter Ideas (with examples)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>The above-mentioned holiday newsletter best practices don\u2019t seem like a stretch, right?<\/p>\r\n<p>You can easily incorporate those best practices and build highly-converting holiday newsletters like these popular brands.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"1_Let_customers_contribute_to_a_greater_cause\"><\/span><span style=\"color: #993300;\"><strong>1. Let customers contribute to a greater cause<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong><em>Invite your audience to join a charity or donation-driven holiday offer to build goodwill and trust.<\/em><\/strong><\/p>\r\n<p>Contributing to a great cause is a perfect theme to increase customer trust.<\/p>\r\n<p>It&#8217;s the holiday season, customers will be eager to help those in need, and a &#8216;good cause&#8217; newsletter will work out well.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Good-cause-email.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32749\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Good-cause-email.png\" alt=\"Sackcloth &amp; Ashes holiday newsletter\" width=\"512\" height=\"3515\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Good-cause-email.png 631w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Good-cause-email-149x1024.png 149w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Good-cause-email-595xh.png 595w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a>Sackcloth &amp; Ashes made good use of the video as it is the best way to tell a story.<\/p>\r\n<p>Considering the newsletter&#8217;s theme, a video is a smart way to engage customers and get them to contribute.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/february-newsletter-ideas\/\">Read also: Engaging February Newsletter Ideas Beyond Valentine\u2019s Day<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"2_Ask_your_customers_what_they_want\"><\/span><span style=\"color: #993300;\"><strong>2. Ask your customers what they want<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong><em>Send a survey or prompt to learn what your audience is looking for this season \u2014 then tailor your campaign accordingly.<\/em><\/strong><\/p>\r\n<p>What kind of gifts to reward and product offers to run? Here&#8217;s a simple solution: ask your customers.<\/p>\r\n<p>Ask them what they like, collect the details and tailor your holiday newsletter campaign accordingly.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ask-and-you-shall-receive.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32750\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ask-and-you-shall-receive.png\" alt=\"Brooks holiday newsletter\" width=\"565\" height=\"4186\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ask-and-you-shall-receive.png 655w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Ask-and-you-shall-receive-595xh.png 595w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><\/p>\r\n<p>You can send a newsletter like this before you <a href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/\" target=\"_blank\" rel=\"noopener\">start your holiday season campaign<\/a> and then focus on target customers based on their responses.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-marketing-templates\/\">Read also: Christmas Email Marketing Templates to Copy &amp; Send Now<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Run_giveaway_contests\"><\/span><span style=\"color: #993300;\"><strong>3. Run giveaway contests<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong><em>Launch a holiday giveaway to boost engagement and excitement before your main offers go live.<\/em><\/strong><\/p>\r\n<p>The holiday season would be incomplete if you didn\u2019t <a href=\"https:\/\/www.engagebay.com\/blog\/holiday-contest-ideas\/\" target=\"_blank\" rel=\"noopener\">run a giveaway contest<\/a> in your store.<\/p>\r\n<p>You can use this tactic to get your customer to interact with your brand and increase customer engagement.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Snif.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32751\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Snif.png\" alt=\"Snif giveaway holiday newsletter\" width=\"517\" height=\"1378\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Snif.png 619w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Snif-113x300.png 113w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Snif-384x1024.png 384w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Snif-576x1536.png 576w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Snif-595xh.png 595w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/a>You can use giveaways as a soft opening and get your customer excited before you initiate your holiday season sales.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-email-templates\/\">Read also: Launch Stunning Campaigns With These Holiday Email Templates<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"4_Give_choice_to_your_customers_with_multiple_offers\"><\/span><span style=\"color: #993300;\"><strong>4. Give choice to your customers with multiple offers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong><em>Offer several deal options (discounts, bundles, freebies) so your audience can pick what fits them best.<\/em><\/strong><\/p>\r\n<p>Popular online businesses use the holiday season to clear out their unsold inventory; it is the right time to run a deal like this.<\/p>\r\n<p>There are various tactics to sell out your inventory \u2013 giveaways, gifts, discounts, multiple deals, etc.<\/p>\r\n<p>Joie used the multiple offer idea to get their customers to purchase more to earn an offer.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/screenshot-milled.com-2022.11.29-19_36_34.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32752\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/screenshot-milled.com-2022.11.29-19_36_34.png\" alt=\"Joie multiple offer email\" width=\"565\" height=\"1609\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/screenshot-milled.com-2022.11.29-19_36_34.png 626w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/screenshot-milled.com-2022.11.29-19_36_34-105x300.png 105w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/screenshot-milled.com-2022.11.29-19_36_34-360x1024.png 360w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/screenshot-milled.com-2022.11.29-19_36_34-539x1536.png 539w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/screenshot-milled.com-2022.11.29-19_36_34-595xh.png 595w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-newsletter-software\/\">Read also: 21 Email Newsletter Software: What\u2019s Hot in 2025?<\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your newsletter marketing emails with our <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Just customize and send!<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"5_Tell_your_customers_whats_back_in_stock\"><\/span><span style=\"color: #993300;\"><strong>5. Tell your customers what&#8217;s back in stock<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong><em>Alert subscribers when popular items are back \u2014 low-inventory urgency can drive fast action.<\/em><\/strong><\/p>\r\n<p>Out of stock &#8211; This is a sight that customers wish to avoid seeing during the holiday season.<\/p>\r\n<p>Nothing will frustrate customers like their sought-out product going out of stock.<\/p>\r\n<p>Run a &#8216;back-in-stock&#8217; theme newsletter to get your customers rushing back to your store.<\/p>\r\n<p>Tracking your customer\u2019s activity will reveal what they\u2019re looking for; use it to run a back-in-stock campaign.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32753\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock.png\" alt=\"Jcrew holiday newsletter\" width=\"841\" height=\"1823\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock.png 938w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock-138x300.png 138w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock-472x1024.png 472w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock-768x1665.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock-709x1536.png 709w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Back-in-stock-595xh.png 595w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/a>This newsletter idea can get your brand in customer&#8217;s graces and increase your retention rate.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-landing-pages\/\">Read also: What To Learn From Christmas Landing Pages That Convert<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"6_Sell_it_like_a_salesperson\"><\/span><span style=\"color: #993300;\"><strong>6. Sell it like a salesperson<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong><em>Use your newsletter to showcase product benefits sharply, with visuals and persuasive copy mirroring a sales conversation.<\/em><\/strong><\/p>\r\n<p>Go old school; turn your holiday newsletter into a sales executive and talk about the benefits of your product with interesting visuals and persuade customers to purchase like a salesperson would do.<\/p>\r\n<p>But you have to be very convincing with your content or you might come off as an aggressive sales executive.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/686.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32754\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/686.png\" alt=\"686 product guide email\" width=\"416\" height=\"5152\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/686.png 523w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/686-124x1536.png 124w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/a>Sell it like 686 sold their belt buckle by highlighting the multiple ways it can be used, complemented by compelling visuals.<\/p>\r\n<p>The holiday season will boost customers&#8217; impulse to purchase, and a newsletter like this is a great way to secure sales.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66103 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/\">Read also: Holiday Promotions: 5 Ideas To Outsmart Your Competition<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><strong>Wrap Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>The holiday season will make customers eager to purchase, and online stores can use this opportunity to increase sales and clear their inventory.<\/p>\r\n<p>Initiate a holiday season newsletter campaign to announce last-minute deals and engage with your customers.<\/p>\r\n<p>We showed you what to include in your holiday newsletter and when to send it to get the maximum conversions, along with the best holiday newsletter ideas with examples.<\/p>\r\n<p>Use these ideas and examples as inspiration and start your holiday newsletter campaign using <a href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener\">EngageBay.<\/a><\/p>\r\n<p><a href=\"https:\/\/app.engagebay.com\/signup\" target=\"_blank\" rel=\"noopener\">Sign up for free<\/a>; get a detailed walkthrough from one of our experts, and start your holiday season campaign within minutes.<\/p>\r\n<p>Happy Holidays!<\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1761293380108\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>FAQs: Holiday Newsletter<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1761293394240\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>1. What makes a successful holiday newsletter?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">A successful holiday newsletter features a short compelling subject line, clear offer or gift guidance, festive visuals, and a strong CTA button that drives readers to act.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1761293420552\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>2. How many holiday newsletters should I send?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">It depends on your offers and audience, but aim for about one email per week during peak season \u2014 too many can irritate subscribers and lower open-rates.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1761293444894\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>3. When should you send the holiday newsletter?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Begin around the start of the holiday season (e.g., immediately after Halloween or Thanksgiving week) and continue through to New Year\u2019s Eve for optimal engagement.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1761293469326\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>4. How to send a holiday newsletter effectively?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Segment your list, use an automated email tool, tailor content to each segment, and send at the right time to the right people.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1761293496383\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>5. What should be included in a holiday newsletter?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Include a strong subject line, concise copy about offers or gifts, engaging visuals like images or GIFs, clear gift guides or product suggestions, and a focused CTA.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1761293520493\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>6. How to optimise subject lines for a holiday newsletter?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Keep them short, personalise them if possible, include action words, tease the offer, and use festive elements like emojis while avoiding spammy phrases.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is the right time for eCommerce stores to double their sales as customers will be eager to [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":32808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[92,168,38,6364,7577,7578,7393,7386,7580,7579,30],"class_list":["post-32733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-b2b-email-marketing","tag-customer-retention","tag-email-marketing","tag-email-newsletters","tag-holiday-email-newsletters","tag-holiday-newsletter","tag-holiday-offers","tag-holiday-promotions","tag-holiday-sales","tag-holiday-season-emails","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday Newsletter: 25 Winning Ideas, Templates &amp; Examples<\/title>\n<meta name=\"description\" content=\"Holiday newsletter ideas, templates and examples to lift opens and sales \u2014 25 proven formats + subject-line swipe file. Read, copy and send today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Newsletter: 25 Winning Ideas, Templates &amp; Examples to Boost Sales\" \/>\n<meta property=\"og:description\" content=\"Holiday newsletter ideas, templates and examples to lift opens and sales \u2014 25 proven formats + subject-line swipe file. 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How many holiday newsletters should I send?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It depends on your offers and audience, but aim for about one email per week during peak season \u2014 too many can irritate subscribers and lower open-rates.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293444894","position":4,"url":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293444894","name":"3. When should you send the holiday newsletter?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Begin around the start of the holiday season (e.g., immediately after Halloween or Thanksgiving week) and continue through to New Year\u2019s Eve for optimal engagement.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293469326","position":5,"url":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293469326","name":"4. How to send a holiday newsletter effectively?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Segment your list, use an automated email tool, tailor content to each segment, and send at the right time to the right people.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293496383","position":6,"url":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293496383","name":"5. What should be included in a holiday newsletter?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Include a strong subject line, concise copy about offers or gifts, engaging visuals like images or GIFs, clear gift guides or product suggestions, and a focused CTA.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293520493","position":7,"url":"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/#faq-question-1761293520493","name":"6. How to optimise subject lines for a holiday newsletter?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Keep them short, personalise them if possible, include action words, tease the offer, and use festive elements like emojis while avoiding spammy phrases.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/32733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=32733"}],"version-history":[{"count":48,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/32733\/revisions"}],"predecessor-version":[{"id":78697,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/32733\/revisions\/78697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/32808"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=32733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=32733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=32733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}