{"id":32814,"date":"2022-12-08T14:24:06","date_gmt":"2022-12-08T14:24:06","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=32814"},"modified":"2025-08-07T08:07:18","modified_gmt":"2025-08-07T08:07:18","slug":"customer-journey-mapping-tools","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/","title":{"rendered":"12 Affordable, Powerful Customer Journey Mapping Tools"},"content":{"rendered":"<p>Understanding what your customers want may seem like a simple task &#8212; until you get your hands dirty.&nbsp;<\/p>\n<p>Gone are the days of door-to-door or telephonic sales pitches. <strong>Today, customers use multiple channels to connect and learn about your business<\/strong>. This makes it extremely hard to offer a great customer experience.&nbsp;<\/p>\n<p>Fortunately, customer journey mapping tools make it easy to map out all the touchpoints so that you can offer your customers a seamless user experience.&nbsp;<\/p>\n<p>That&#8217;s why we&#8217;ve compiled the best customer journey mapping tools for you.<\/p>\n<p>Let&#8217;s get started, shall we?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#What_Is_Customer_Journey_Mapping\" >What Is Customer Journey Mapping?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#What_Is_a_Customer_Journey_Software\" >What Is a Customer Journey Software?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#12_Best_Customer_Journey_Mapping_Tools_to_Deepen_Your_Understanding_of_Customers\" >12 Best Customer Journey Mapping Tools to Deepen Your Understanding of Customers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Dedicated_customer_journey_mapping_tools\" >Dedicated customer journey mapping tools<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#1_UXPressia\" >1. UXPressia<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#UXPressia_key_features\" >UXPressia key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#UXPressia_pricing\" >UXPressia pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#UXPressia_rating\" >UXPressia rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#2_Smaply\" >2. Smaply<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Smaply_key_features\" >Smaply key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Smaply_pricing\" >Smaply pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Smaply_rating\" >Smaply rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#3_Custellence\" >3. Custellence<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Custellence_key_features\" >Custellence key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Custellence_pricing\" >Custellence pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Custellence_rating\" >Custellence rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#4_Visual_Paradigm\" >4. Visual Paradigm<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Visual_Paradigm_key_features\" >Visual Paradigm key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Visual_Paradigm_pricing\" >Visual Paradigm pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Visual_Paradigm_rating\" >Visual Paradigm rating<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Prototyping_and_diagramming_tools\" >Prototyping and diagramming tools<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#5_Figma\" >5. Figma<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Figma_key_features\" >Figma key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Figma_pricing\" >Figma pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Figma_rating\" >Figma rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#6_Microsoft_Visio\" >6. Microsoft Visio<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Microsoft_Visio_key_features\" >Microsoft Visio key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Microsoft_Visio_pricing\" >Microsoft Visio pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Microsoft_Visio_rating\" >Microsoft Visio rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#7_Miro\" >7. Miro<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Miro_key_features\" >Miro key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Miro_pricing\" >Miro pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Miro_rating\" >Miro rating<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#User_behavior_and_web_analytics_tools\" >User behavior and web analytics tools<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#8_Google_Analytics\" >8. Google Analytics<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Google_Analytics_key_features\" >Google Analytics key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Google_Analytics_pricing\" >Google Analytics pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Google_Analytics_rating\" >Google Analytics rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#9_Microsoft_Clarity\" >9. Microsoft Clarity<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Microsoft_Clarity_key_features\" >Microsoft Clarity key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Microsoft_Clarity_pricing\" >Microsoft Clarity pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Microsoft_Clarity_rating\" >Microsoft Clarity rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#10_EngageBay\" >10. EngageBay<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#EngageBay_key_features_Web_Analytics\" >EngageBay key features (Web Analytics)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#EngageBay_pricing\" >EngageBay pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#EngageBay_rating\" >EngageBay rating<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#User_feedback_and_survey_tools\" >User feedback and survey tools<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#11_Hotjar\" >11. Hotjar<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Hotjar_key_features\" >Hotjar key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Hotjar_pricing\" >Hotjar pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Hotjar_rating\" >Hotjar rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#12_Qualaroo\" >12. Qualaroo<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Qualaroo_key_features\" >Qualaroo key features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#Qualaroo_pricing\" >Qualaroo pricing<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#What_Should_You_Look_for_in_a_Customer_Journey_Mapping_Tool\" >What Should You Look for in a Customer Journey Mapping Tool?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#1_Visual_representation\" >1. Visual representation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#2_Drag-and-drop\" >2. Drag-and-drop&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#3_Collaboration_options\" >3. Collaboration options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#4_Automated_customer_journey_builder\" >4. Automated customer journey builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#5_Integrations\" >5. Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#6_History_and_revision_control\" >6. History and revision control<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/#The_Most_Important_But_Overlooked_Thing_%E2%80%A6\" >The Most Important But Overlooked Thing \u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Customer_Journey_Mapping\"><\/span><span style=\"color: #339966;\"><strong>What Is Customer Journey Mapping?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer journey mapping is the process of creating a visual representation of the customer journey, aka the customer journey map, and shows the stages your customers go through while interacting with your company.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In other words, it is a visual story of how your customers interact with your brand.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Customer_Journey_Software\"><\/span><strong><span style=\"color: #339966;\">What Is a Customer Journey Software?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A customer journey mapping tool offers both quantitative and qualitative data on how users interact with your website\/channels \u2013 so you can gain a deeper understanding of your ICP. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A customer journey mapping software also lets you visually map and view the complete customer journey along with all the touchpoints.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-examples\/\">Read also: 5 Customer Journey Mapping Examples (With Exclusive Expert Insights)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Best_Customer_Journey_Mapping_Tools_to_Deepen_Your_Understanding_of_Customers\"><\/span><strong><span style=\"color: #339966;\">12 Best Customer Journey Mapping Tools to Deepen Your Understanding of Customers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, here we have it: 12 of the best customer journey mapping tools on the internet!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make it easy for you, we have divided the tools into four sections:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated customer journey mapping tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prototyping and diagramming tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User behavior and web analytics tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User feedback tools&nbsp;<\/span><\/li>\n<\/ol>\n<table>\n<tbody>\n<tr style=\"background-color: #65cdaa;\">\n<td style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Customer Journey Mapping Tool<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Starting price<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Best for<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f0ebf4;\" colspan=\"3\">\n<p style=\"text-align: center;\"><strong>Dedicated customer journey mapping tools<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter wp-image-32899 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/uxpressia.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">UXPressia<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$16\/month<\/span><\/td>\n<td style=\"text-align: center;\">Omnichannel experience, Integrations<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter wp-image-32897 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/smaply.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Smaply<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$25\/month<\/span><\/td>\n<td style=\"text-align: center;\">Backstage activities, Digitization of handwritten activities<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32896 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/custellence.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p><span style=\"font-weight: 400;\">Custellence<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$30\/month<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\">Pre-built templates, flexible map structure<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter wp-image-32895 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/visual-paradigm.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Visual Paradigm<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$19\/month<\/span><\/td>\n<td style=\"text-align: center;\">CJM documentation generator, progression through charts<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f0ebf4;\" colspan=\"3\">\n<p style=\"text-align: center;\"><strong>CJM diagramming and prototyping tools<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter wp-image-32901\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Figma-logo.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Figma<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$12\/month<\/span><\/td>\n<td style=\"text-align: center;\">Beautiful, easy-to-use templates<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32898\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/microsoft-visio.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft Visio<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5\/month<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\">Microsoft 365 integration, powerful application<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter size-full wp-image-32900\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/miro.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Miro<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$9\/month<\/span><\/td>\n<td style=\"text-align: center;\">Brainstorming, mindmaps<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f0ebf4;\" colspan=\"3\">\n<p style=\"text-align: center;\"><strong>CJM user behavior and analytics tools<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter size-full wp-image-32894\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td style=\"text-align: center;\">Powerful, detailed web and user insights<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32893\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/microsoft-clarity.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Microsoft Clarity<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\">User session recordings, heatmaps, and insights<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter size-full wp-image-32892\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/engagebay.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$14.99\/month<\/span><\/td>\n<td style=\"text-align: center;\">All-in-one CRM solution with 360-degree customer view, web analytics<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f0ebf4;\" colspan=\"3\">\n<p style=\"text-align: center;\"><strong>CJM user feedback tools<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32891\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hotjar.png\" alt=\"\" width=\"50\" height=\"50\"><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$48\/month<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\">User surveys, customer feedback forms<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Dedicated_customer_journey_mapping_tools\"><\/span><span style=\"color: #993300;\"><strong>Dedicated customer journey mapping tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_UXPressia\"><\/span><span style=\"color: #666699;\"><strong>1.<span style=\"color: #666699;\"> <a style=\"color: #666699;\" href=\"https:\/\/uxpressia.com\/\">UXPressia<\/a><\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Abdul-1.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32844\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Abdul-1.gif\" alt=\"UXpressia customer journey mapping tool\" width=\"1200\" height=\"597\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">UXPressia is a dedicated customer journey mapping tool designed to help you \u201cvisualize customer experience and collaborate with your team.\u201d UXPressia offers customer journey maps, personas, impact maps, and even courses. UXPressia\u2019s attractive, visually appealing maps can turn heads.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"UXPressia_key_features\"><\/span><span style=\"color: #008080;\"><strong>UXPressia key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Omnichannel experience<\/strong>: This tool helps you visualize customer experience at various touchpoints, which in turn helps identify potential opportunities for your business.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Customer experience graph<\/strong>: You can visualize customer emotions throughout their journey through 48 different emoticons. This will help you get a sense of how your customers feel about your products and services.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Collaboration and export:<\/strong> UXPressia lets you work on customer journey maps with your colleagues and clients in real time \u2013 the changes will sync across all devices. You can also export maps as PNGs, PDFs, and even PowerPoint files.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Presentation mode<\/strong>: You can quickly present your maps in meetings to bring stakeholders and clients up to date, or even brainstorm with your team members.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Integrations<\/strong>: UXPressia integrates with web analytics tools such as Google Analytics and Mixpanel.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"UXPressia_pricing\"><\/span><span style=\"color: #008080;\"><strong>UXPressia pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32873\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing.png\" alt=\"UXPressia pricing\" width=\"1264\" height=\"531\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing.png 1264w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1024x430.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-768x323.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-595xh.png 595w\" sizes=\"(max-width: 1264px) 100vw, 1264px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">UXPressia offers four plans:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Free<\/strong>: $0\/month for 1 project, 1 journey map, persona, and impact map<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Starter<\/strong>: $16\/month for 3 projects, 3 customer journey maps, personas, and impact maps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pro<\/strong>: $36\/month for unlimited projects, unlimited customer journey maps, personas, and impact maps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong>: Custom pricing, offers relationship visualization between maps and personas, custom integrations, and a dedicated account manager.&nbsp;<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"UXPressia_rating\"><\/span><span style=\"color: #008080;\"><strong>UXPressia rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span class=\"ez-toc-section\" id=\"2_Smaply\"><\/span><strong><span style=\"color: #666699;\">2. <a style=\"color: #666699;\" href=\"https:\/\/www.smaply.com\/\">Smaply<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Abdul-4.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32845\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Abdul-4.gif\" alt=\"Smaply customer journey mapping software\" width=\"1200\" height=\"593\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Smaply is another dedicated customer journey mapping tool to help you centralize and coordinate customer experience insights. With Smaply\u2019s customer journey mapping software, you can better understand how your customers feel when they use your products and services. Smaply also offers <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-persona\/\">customer persona<\/a> maps, stakeholder maps, and predesigned templates to make your life easier.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Smaply_key_features\"><\/span><span style=\"color: #008080;\"><strong>Smaply key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Journey maps:<\/strong> Smaply lets you categorize your journey maps into various stages and map out the touchpoints \u2013 this helps you gain a deeper understanding of your customers\u2019 experiences.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Storyboards<\/strong>: Storyboards not only lets you connect with your customers\u2019 experiences but go one step further and enable you to empathize with them.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Backstage activities:<\/strong> Smaply\u2019s \u2018backstage lanes\u2019 lets you analyze how various stakeholders interact with your customers and what happens behind the scenes.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Smaply Capture<\/strong>: Smaply Capture lets you digitize your handwritten maps and also integrates with other whiteboard tools, including Miro, Excel, Mural, and more.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Smaply_pricing\"><\/span><span style=\"color: #008080;\"><strong>Smaply pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-Smaply.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32872\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-Smaply.png\" alt=\"Smaply pricing\" width=\"1359\" height=\"558\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-Smaply.png 1359w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-Smaply-300x123.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-Smaply-1024x420.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-Smaply-768x315.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-Smaply-595xh.png 595w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Smaply offers four plans:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Free<\/strong>: $0\/month (\u20ac0\/month) for 1 project, 3 journey maps, 3 personas, and 3 system maps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Basic<\/strong>: $25\/month (\u20ac19\/month) for 3 projects, unlimited journey maps, unlimited personas, and unlimited system maps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pro<\/strong>: $35\/month (\u20ac29\/month) for unlimited projects, journey maps, system maps, lanes, and import options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong>: Custom-pricing, unlimited projects, journey maps, personas, system maps, coaching hours, key account manager, and premium support<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"Smaply_rating\"><\/span><span style=\"color: #008080;\"><strong>Smaply rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.4\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.6\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.4\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">Read also: The What\u2019s What of Customer Experience Automation<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Custellence\"><\/span><strong><span style=\"color: #666699;\">3. <a style=\"color: #666699;\" href=\"https:\/\/custellence.com\/\">Custellence<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Abdul-2.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32847\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Abdul-2.gif\" alt=\"Custellence customer journey mapping solution\" width=\"1200\" height=\"597\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Custellance is yet another customer journey mapping tool designed for customer journey managers and CX professionals. With Custellence, you can create maps in minutes without requiring complex training.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Custellence_key_features\"><\/span><span style=\"color: #008080;\"><strong>Custellence key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Multiple maps:<\/strong> Custellence offers journey maps, service blueprints, and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">customer experience<\/a> maps.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Easy to use:<\/strong> The drag-and-drop visual platform makes it easy to create maps with automatic rearranges.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Flexible structure<\/strong>: Custellence lets you switch between grid structure and lane-based interface seamlessly, add icons, colors, and images \u2013 so that you can create a truly customized customer journey map.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Templates<\/strong>: With pre-designed templates, you can get started quickly without having to start from scratch.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Custellence_pricing\"><\/span><span style=\"color: #008080;\"><strong>Custellence pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Custellence-Pricing.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32871\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Custellence-Pricing.png\" alt=\"Custellence pricing\" width=\"1219\" height=\"519\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Custellence-Pricing.png 1219w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Custellence-Pricing-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Custellence-Pricing-1024x436.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Custellence-Pricing-768x327.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Custellence-Pricing-595xh.png 595w\" sizes=\"(max-width: 1219px) 100vw, 1219px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Custellence offers four plans:&nbsp;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Standard<\/strong>: $0\/month for unlimited maps and templates, sub-lanes, activity logging, and more.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Professional<\/strong>: $30\/month for unlimited customer journey map collections, team management, map hierarchies, and multiple sharing options.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong>: Custom pricing, tailored plan based on business requirements, dedicated success manager, on-premise installation, and priority customer support.&nbsp;<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"Custellence_rating\"><\/span><span style=\"color: #008080;\"><strong>Custellence rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.3\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.2\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.3\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-centric-model\/\">Read also: Customer-Centric Model: A Step-By-Step Guide<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Visual_Paradigm\"><\/span><span style=\"color: #666699;\"><strong>4. <a style=\"color: #666699;\" href=\"https:\/\/www.visual-paradigm.com\/\">Visual Paradigm<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ezgif.com-gif-maker-15.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32857\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ezgif.com-gif-maker-15.gif\" alt=\"Visual Paradigm customer journey mapping software\" width=\"1200\" height=\"593\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Visual Paradigm is an Agile and Scrum <a href=\"https:\/\/www.engagebay.com\/blog\/free-project-management-tools\/\">project management tool<\/a> and offers process map and roadmap tools, including customer journey maps. It\u2019s powerful and offers a bird\u2019s eye view of the entire customer journey.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Visual_Paradigm_key_features\"><\/span><span style=\"color: #008080;\"><strong>Visual Paradigm key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Configurable chart cells:<\/strong> Visual Paradigm lets you compare sets of statistical information through cell-based charts. You can also compare progression over time through area charts.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Stages, lanes, and separators:<\/strong> Categorize critical milestones of a customer journey through stages, create ideal personas, and group maps and personas together through lanes.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Customer experience charts:<\/strong> Discover changes in customers\u2019 emotions for your products and services over time.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I<strong>nstant CJM documentation generator:<\/strong> Visual Paradigm lets you output your data onto a customer journey map based on your needs.<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Visual_Paradigm_pricing\"><\/span><span style=\"color: #008080;\"><strong>Visual Paradigm pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Subscribe-Visual-Paradigm-BEST-UML-BPMN-PMBOK-tools-.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32870\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Subscribe-Visual-Paradigm-BEST-UML-BPMN-PMBOK-tools-.png\" alt=\"Visual paradigm pricing\" width=\"1203\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Subscribe-Visual-Paradigm-BEST-UML-BPMN-PMBOK-tools-.png 1203w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Subscribe-Visual-Paradigm-BEST-UML-BPMN-PMBOK-tools--300x125.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Subscribe-Visual-Paradigm-BEST-UML-BPMN-PMBOK-tools--1024x426.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Subscribe-Visual-Paradigm-BEST-UML-BPMN-PMBOK-tools--768x319.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Subscribe-Visual-Paradigm-BEST-UML-BPMN-PMBOK-tools--595xh.png 595w\" sizes=\"(max-width: 1203px) 100vw, 1203px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Visual Paradigm offers two types of licenses \u2013 perpetual and subscription-based. We\u2019ll focus on the subscription-based pricing model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual Paradigm offers four plans:&nbsp;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Modeler<\/strong>: $6\/month for task management, team collaboration, textual analysis, and more. <\/span><i><span style=\"font-weight: 400;\">You don\u2019t get customer journey maps in this plan.&nbsp;<\/span><\/i><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Standard<\/strong>: $19\/month for customer journey mapping, use case description, UX wireframe and storyboard, and more.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Professional<\/strong>: $35\/month for customer journey mapping, scrum framework tools, and more.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong>: $89\/month for customer journey mapping and a suite of enterprise-level features.&nbsp;<\/span><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Note<\/span><\/i><span style=\"font-weight: 400;\">: If you only want customer journey mapping, we recommend opting for the Standard plan.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Visual_Paradigm_rating\"><\/span><span style=\"color: #008080;\"><strong>Visual Paradigm rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.1\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.3\/5<\/td>\n<td style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/organization-tools\/\">Read also: 10 Great Organization Tools [And How You Can Use Them]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prototyping_and_diagramming_tools\"><\/span><span style=\"color: #993300;\"><strong>Prototyping and diagramming tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"5_Figma\"><\/span><strong><span style=\"color: #666699;\">5. <a style=\"color: #666699;\" href=\"https:\/\/www.figma.com\/\">Figma<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-journey-mapping-software-Figma-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32863\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-journey-mapping-software-Figma-1.png\" alt=\"Figma customer journey map prototyping tool\" width=\"1377\" height=\"704\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-journey-mapping-software-Figma-1.png 1377w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-journey-mapping-software-Figma-1-300x153.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-journey-mapping-software-Figma-1-1024x524.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-journey-mapping-software-Figma-1-768x393.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-journey-mapping-software-Figma-1-595xh.png 595w\" sizes=\"(max-width: 1377px) 100vw, 1377px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Figma is a collaborative design tool to help team members work together to deliver better projects at a faster pace. Though it is a generic design tool, Figma offers customer journey mapping templates to help you create your own map.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Figma_key_features\"><\/span><span style=\"color: #008080;\"><strong>Figma key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Eye-catching designs<\/strong>: Figma lets you design eye-catching customer journey maps with ease through its powerful suite of editing and designing tools.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Templates:<\/strong> Figma offers thousands of pre-designed templates, including customer journey maps. You can get started immediately without the need to develop the user journey map from scratch.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Figma_pricing\"><\/span><span style=\"color: #008080;\"><strong>Figma pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-for-Figma-s-Free-Professional-and-Organization-plans-.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32876\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-for-Figma-s-Free-Professional-and-Organization-plans-.png\" alt=\"Figma pricing\" width=\"1225\" height=\"576\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-for-Figma-s-Free-Professional-and-Organization-plans-.png 1225w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-for-Figma-s-Free-Professional-and-Organization-plans--300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-for-Figma-s-Free-Professional-and-Organization-plans--1024x481.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-for-Figma-s-Free-Professional-and-Organization-plans--768x361.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-for-Figma-s-Free-Professional-and-Organization-plans--595xh.png 595w\" sizes=\"(max-width: 1225px) 100vw, 1225px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Figma offers four plans:&nbsp;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Free<\/strong>: $0\/month for 3 Figma files, unlimited personal files, and unlimited collaborators.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Figma Professional<\/strong>: $12\/month for unlimited Figma files, version history, shared and private projects, and team libraries.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Figma Organization<\/strong>: $45\/month for design system analytics, branching and merging, SSO, and private plugins and widgets.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong>: $75\/month for enterprise-level security and scalability. Annual plans only.&nbsp;<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"Figma_rating\"><\/span><span style=\"color: #008080;\"><strong>Figma rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-needs\/\">Read also: The Extraordinary Power of Customer Needs &amp; How to Solve Them<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Microsoft_Visio\"><\/span><span style=\"color: #666699;\"><strong>6. <a style=\"color: #666699;\" href=\"https:\/\/www.microsoft.com\/en-in\/microsoft-365\/visio\/flowchart-software\">Microsoft Visio<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32851\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software.png\" alt=\"Microsoft Visio customer journey mapping diagramming tool\" width=\"1635\" height=\"737\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software.png 1635w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software-300x135.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software-1024x462.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software-768x346.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software-1536x692.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Discover-Microsoft-Visio-Flowchart-Maker-Diagram-Software-595xh.png 595w\" sizes=\"(max-width: 1635px) 100vw, 1635px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft Visio is a flowchart and diagramming tool, perfect for creating customized customer journey maps. With stencils, shapes, objects, and flowcharts, and more, Microsoft Visio makes it easy to design even the most complex diagramming tasks. The best part of Microsoft Visio is that it is part of the Microsoft Office Suite.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Microsoft_Visio_key_features\"><\/span><span style=\"color: #008080;\"><strong>Microsoft Visio key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Brainstorming<\/strong>: Microsoft Visio lets you brainstorm with fellow team members and peers using visualization, and offers maps ranging from SWOT analysis to fishbone diagrams.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Flowcharts<\/strong>: Visio\u2019s massive library of templates makes it easy to design powerful charts and convert data into stories.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Collaboration<\/strong>: Visio lets you collaborate with others in real time, increasing productivity and efficiency.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Microsoft_Visio_pricing\"><\/span><span style=\"color: #008080;\"><strong>Microsoft Visio pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Microsoft Visio offers two plans:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Microsoft Visio Plan 1<\/strong>: $5\/month for the web option, specialized diagrams, flowcharts, and 2GB OneDrive storage.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Microsoft Visio Plan 2<\/strong>: $15\/month for advanced Visio desktop app features, Power Automate, and Microsoft 365 integrations, live data integrations, and more.&nbsp;<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"Microsoft_Visio_rating\"><\/span><span style=\"color: #008080;\"><strong>Microsoft Visio rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.5\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.2\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.8\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/happy-customers-strategies\/\">10 Simple Strategies to Keep Customers Happy<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Miro\"><\/span><strong><span style=\"color: #666699;\">7. <a style=\"color: #666699;\" href=\"https:\/\/miro.com\/\">Miro<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32861\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro.png\" alt=\"Miro CJM design tool\" width=\"1564\" height=\"841\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro.png 1564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro-300x161.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro-1024x551.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro-768x413.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro-1536x826.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Customer-Journey-Map-Template-User-Journey-Map-Template-Miro-595xh.png 595w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Miro is another excellent visualization and prototyping tool designed for teams to create, connect, and collaborate together. With Miro, you can ideate, map, and brainstorm with ease.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Miro_key_features\"><\/span><span style=\"color: #008080;\"><strong>Miro key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Brainstorming<\/strong>: Miro offers sticky notes, mind maps, videos, and more to help teams brainstorm together, both in-office and remotely.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Diagramming<\/strong>: Miro\u2019s flowcharts, swimlanes, and diagramming features let you strategically visualize projects.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Templates<\/strong>: Miro offers hundreds of templates, including customer journey maps. Miro\u2019s customer journey map template helps you visualize end-to-end customer experience, optimize <a href=\"https:\/\/www.engagebay.com\/blog\/customer-onboarding\/\">customer onboarding<\/a> experience, and identify customer pain points.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Miro_pricing\"><\/span><span style=\"color: #008080;\"><strong>Miro pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32875\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1.png\" alt=\"Miro pricing\" width=\"1785\" height=\"576\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1.png 1785w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1-300x97.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1-1024x330.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1-768x248.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1-1536x496.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Pricing-1-595xh.png 595w\" sizes=\"(max-width: 1785px) 100vw, 1785px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Miro offers four plans:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Free<\/strong>: $0\/month for 3 editable boards, premade templates, and core integrations.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Starter<\/strong>: $9\/month for unlimited editable boards, project folders, board version history, custom templates, and private boards.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Business<\/strong>: $16\/month for unlimited editable boards, Miro smart diagramming, SSO, and Smart Meetings.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Enterprise<\/strong>: Custom pricing, offers unlimited editable boards, enterprise-grade security, data governance, <a href=\"https:\/\/www.engagebay.com\/blog\/customer-success\/\">customer success<\/a> program, and more.&nbsp;<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"Miro_rating\"><\/span><span style=\"color: #008080;\"><strong>Miro rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.8\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-customer-journey\/\">Read also: Omnichannel Customer Journey: A Beginner\u2019s Guide<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_behavior_and_web_analytics_tools\"><\/span><span style=\"color: #993300;\"><strong>User behavior and web analytics tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"8_Google_Analytics\"><\/span><span style=\"color: #666699;\"><strong>8. <a style=\"color: #666699;\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32853 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics.png\" alt=\"Google Analytics customer journey analytics tool\" width=\"1920\" height=\"948\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics-1024x506.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics-768x379.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics-1536x758.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Analytics-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics offers in-depth insights into your customers and business by creating reports using data collected from your websites and applications. With Google Analytics, you can get a complete understanding of customer journeys and behavior &#8212; thus improving customer retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part? It is completely free.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Google_Analytics_key_features\"><\/span><span style=\"color: #008080;\"><strong>Google Analytics key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Customer-centric measurements<\/strong>: Google helps you understand how your customers interact with your websites and applications throughout their entire journey.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Smart insights<\/strong>: Google\u2019s machine learning offers predictive insights about your customers, including the likelihood of purchase, churn rates, and more.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Integrations<\/strong>: Google Analytics connects well with other Google solutions, including Google Ads, Google Search Console, and other tools.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Google_Analytics_pricing\"><\/span><span style=\"color: #008080;\"><strong>Google Analytics pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Google Analytics is completely free to use.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Google_Analytics_rating\"><\/span><span style=\"color: #008080;\"><strong>Google Analytics rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.5\/5<\/td>\n<td style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">Read also: 9 Customer Management Strategies to Supercharge Customer Loyalty<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"9_Microsoft_Clarity\"><\/span><span style=\"color: #666699;\"><strong>9. <a style=\"color: #666699;\" href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32855\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity.png\" alt=\"Microsoft clarity customer journey analytics tool\" width=\"1920\" height=\"948\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity-1024x506.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity-768x379.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity-1536x758.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/EngageBay-Clarity-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft Clarity is a user behavior customer journey analytics tool that offers insights into how your web visitors are interacting with your website. Clarity does this through session recordings, replays, and heatmaps.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Microsoft_Clarity_key_features\"><\/span><span style=\"color: #008080;\"><strong>Microsoft Clarity key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Instant heatmaps<\/strong>: Clarity auto-generates heatmaps for all your pages, With heatmaps, you can see where your visitors clicked, what they ignored, and how far they have scrolled down the page.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Session recordings<\/strong>: Clarity lets you discover what\u2019s working, what\u2019s not, and what needs to be improved by watching replays of user visits.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Insights<\/strong>: Clarity offers insights into what users like and dislike and helps you finetune your web pages for optimal conversions.&nbsp;<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"Microsoft_Clarity_pricing\"><\/span><span style=\"color: #008080;\"><strong>Microsoft Clarity pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Microsoft Clarity is completely free to use.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Microsoft_Clarity_rating\"><\/span><span style=\"color: #008080;\"><strong>Microsoft Clarity rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.4\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-onboarding\/\">Customer Onboarding Guide With 6 Best Practices<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"10_EngageBay\"><\/span><strong><span style=\"color: #666699;\">10. <a style=\"color: #666699;\" href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ezgif.com-gif-maker-16.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-32885\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ezgif.com-gif-maker-16.gif\" alt=\"EngageBay CJM web analytics tool\" width=\"1200\" height=\"597\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay is an <a href=\"https:\/\/www.engagebay.com\/products\/\">all-in-one marketing<\/a>, sales, and customer support software designed for small businesses and startups. With EngageBay\u2019s powerful web analytics tool, you can see where your traffic is coming from, bounce rates, page views, session duration, exit rates, and the number of sessions.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"EngageBay_key_features_Web_Analytics\"><\/span><span style=\"color: #008080;\"><strong>EngageBay key features (Web Analytics)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Traffic source<\/strong>: Find out where your traffic is originating from \u2013 direct, referral, organic, social, or email.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Page performance<\/strong>: Find out what pages are performing the best, exit rates, no. of unique visitors, and more.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>User behavior tracking<\/strong>: EngageBay offers in-depth insights into where each user originates from, the pages they visit, and the exit page. This helps you figure out whether the visits resulted in successful conversions.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Key metrics<\/strong>: EngageBay offers bounce rates, average session lengths, number of sessions, and other key metrics to help you understand more about your visitors.&nbsp;<\/span><\/li>\n<li><strong>360-degree view:&nbsp;<\/strong>EngageBay&#8217;s all-in-one CRM with web analytics offers a complete view of your customers across all touchpoints. We explain the importance of having a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a> at the end of this blog.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"EngageBay_pricing\"><\/span><span style=\"color: #008080;\"><strong>EngageBay pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/All-in-One-Pricing-Plans-EngageBay-e1669898871346.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32920 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/All-in-One-Pricing-Plans-EngageBay-e1669898871346.png\" alt=\"EngageBay pricing\" width=\"1353\" height=\"876\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/All-in-One-Pricing-Plans-EngageBay-e1669898871346.png 1353w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/All-in-One-Pricing-Plans-EngageBay-e1669898871346-300x194.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/All-in-One-Pricing-Plans-EngageBay-e1669898871346-1024x663.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/All-in-One-Pricing-Plans-EngageBay-e1669898871346-768x497.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/All-in-One-Pricing-Plans-EngageBay-e1669898871346-595x385.png 595w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay offers four plans:<\/span><\/p>\n<ol>\n<li><strong>Free<\/strong>: $0\/month for 250 contacts, 1,000 emails, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>, dashboard, predictive lead scoring, web forms, and more.<\/li>\n<li><strong>Basic<\/strong>: $14.99\/month for 750 contacts, 3,000 emails, segmentation, autoresponders, and more.<\/li>\n<li><strong>Growth<\/strong>: $49.99\/month for 5,000 contacts, 25,000 emails, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, 360-degree contact view, and more.<\/li>\n<li><strong>Pro<\/strong>: $99.99\/month for unlimited contacts, 50,000 emails, web analytics, and pro-level features.<\/li>\n<\/ol>\n<p><em>Note: We recommend choosing the Pro plan for web analytics and other advanced features.&nbsp;<\/em><\/p>\n<h5><span class=\"ez-toc-section\" id=\"EngageBay_rating\"><\/span><span style=\"color: #008080;\"><strong>EngageBay rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.6\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.6\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.6\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you would like to learn more about how to map the customer journey using EngageBay, we recommend watching this video:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"What is Customer Journey Mapping | User Journey Map #userjourney #customerjourneymapping\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n5oTIAsf7mE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_feedback_and_survey_tools\"><\/span><span style=\"color: #993300;\"><strong>User feedback and survey tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"11_Hotjar\"><\/span><strong><span style=\"color: #666699;\">11. <a style=\"color: #666699;\" href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar.png\"><img decoding=\"async\" class=\"aligncenter wp-image-32865 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar-e1669890721378.png\" alt=\"Hotjar CJM user feedback tool\" width=\"1872\" height=\"948\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar-e1669890721378.png 1872w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar-e1669890721378-300x152.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar-e1669890721378-1024x519.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar-e1669890721378-768x389.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar-e1669890721378-1536x778.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Heatmaps-Hotjar-e1669890721378-595x301.png 595w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar offers both feedback and analytics tools to help you understand your customers better. With Hotjar, you get session recordings, on-site surveys, heatmaps, and visual feedback widgets. These survey forms acts as a touchpoint in the customer journey mapping process.&nbsp;<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Hotjar_key_features\"><\/span><span style=\"color: #008080;\"><strong>Hotjar key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Live feedback<\/strong>: Hotjar lets you collect feedback from users in real-time by letting them highlight parts of pages they like\/dislike. You can also watch recordings of frustrated users to see what agitated them.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Surveys<\/strong>: HotJar offers both on-site and external surveys at different points in the customer journey. You can also choose questions from HotJar\u2019s prebuilt question bank, and these questions can improve customer engagement.&nbsp;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Hotjar_pricing\"><\/span><span style=\"color: #008080;\"><strong>Hotjar pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">HotJar has different plans depending on the features you need. For this section, we\u2019ll focus on the surveys and feedbacks tool.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar Ask offers four plans:&nbsp;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Basic<\/strong>: $0\/month for 20 monthly responses, 3 surveys, 3 feedback widgets, and more.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Plus<\/strong>: $48\/month for 250 monthly responses, unlimited surveys and feedback widgets, and Events API.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Scale<\/strong>: Custom pricing, offers unlimited monthly responses, dedicated customer success manager, SSO, and access to all features.&nbsp;<\/span><\/li>\n<\/ol>\n<h5><span class=\"ez-toc-section\" id=\"Hotjar_rating\"><\/span><span style=\"color: #008080;\"><strong>Hotjar rating<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><b>Capterra<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\"><b>GetApp<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.3\/5<\/td>\n<td style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-32823\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png\" alt=\"\" width=\"100\" height=\"20\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating.png 496w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/star-rating-300x61.png 300w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>4.7\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span class=\"ez-toc-section\" id=\"12_Qualaroo\"><\/span><strong><span style=\"color: #666699;\">12. <a href=\"https:\/\/qualaroo.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><b>Qualaroo<\/b><\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-75576\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo.jpeg\" alt=\"qualaroo\" width=\"1200\" height=\"597\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo.jpeg 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-300x149.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-1024x509.jpeg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-768x382.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Qualaroo<span style=\"font-weight: 400;\"> is an advanced user feedback and survey tool to help you \u201cask the right questions at the right time.\u201d Qualaroo offers website and product surveys, AI-powered question generation, advanced targeting, and sentiment analysis. Qualaroo\u2019s intelligent Nudges\u2122 let you gather feedback contextually and drive data-backed decisions across teams.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Qualaroo_key_features\"><\/span><span style=\"color: #008080;\"><strong>Qualaroo key features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><b>Contextual Nudges:<\/b><span style=\"font-weight: 400;\"> This tool allows you to display micro-surveys to users at specific moments based on their behavior, location, device, or page. This helps you capture more accurate and actionable in-the-moment insights.<\/span><\/li>\n<li><b style=\"font-style: inherit;\">Advanced targeting:<\/b><span style=\"font-weight: 400;\"> You can target users based on time on page, visit frequency, device type, location, behavior triggers, and more. This ensures that surveys reach the right users at the right time. <\/span><\/li>\n<li><b>Sentiment analysis and word cloud:<\/b><span style=\"font-weight: 400;\"> Using IBM Watson\u2019s AI sentiment analysis, Qualaroo automatically analyzes open-text responses and highlights sentiment (positive, negative, neutral) while generating word clouds for quick visual insights.<\/span><\/li>\n<li><b style=\"font-style: inherit;\">Survey templates and logic: <\/b>It includes 100+ ready-made templates<b style=\"font-style: inherit;\">,<\/b><span style=\"font-weight: 400;\"> such as NPS, CSAT, CES, exit-intent, and onboarding surveys. You can also use skip logic and branching to customize user paths.<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Qualaroo_pricing\"><\/span><span style=\"color: #008080;\"><strong>Qualaroo <\/strong><\/span><span style=\"color: #008080;\"><strong>pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-75567\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-pricing.png\" alt=\"qualaroo-pricing\" width=\"1266\" height=\"488\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-pricing.png 1266w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-pricing-300x116.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-pricing-1024x395.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/qualaroo-pricing-768x296.png 768w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Qualaroo offers a forever-free plan with all premium features. It offers three paid plans:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar Ask offers four plans:&nbsp;<\/span><\/p>\n<ol>\n<li><b>Essenti<\/b><span style=\"font-weight: 400;\">als: $19.99\/month, 1000 email sends\/month, unlimited responses, AI-survey generator.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><b>Business:<\/b> $49.99\/month, 5000 email sends\/month &amp; 100k pageviews\/month, unlimited surveys &amp; nudges\u2122.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><b>Enterprise:<\/b> $149.99 (annual plans only), includes everything for enterprise &amp; advance use.&nbsp;<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"What_Should_You_Look_for_in_a_Customer_Journey_Mapping_Tool\"><\/span><span style=\"color: #339966;\"><strong>What Should You Look for in a Customer Journey Mapping Tool?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Depending on the complexity of your customer\u2019s journey, creating a usable customer journey map can take a lot of time. While requirements may vary from business to business, here are a few general features to look for while choosing a customer journey mapping tool:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Visual_representation\"><\/span><strong><span style=\"color: #993300;\">1. Visual representation<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This one is a no-brainer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to visualize your customer journey is important, so you need to choose one that offers visual customer journey maps along with customer touchpoints. Plus, visual maps make it painless for stakeholders to understand and grasp the information.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Drag-and-drop\"><\/span><strong><span style=\"color: #993300;\">2. Drag-and-drop&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choosing a <a href=\"https:\/\/www.appypie.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">no-code platform<\/a>, drag-and-drop tool makes it really easy for everybody to offer their input. With a drag-and-drop tool, you can easily add blocks, edit, and move things around. Some tools even have pre-design customer journey maps \u2013 this helps you hit the ground running. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Collaboration_options\"><\/span><strong><span style=\"color: #993300;\">3. Collaboration options<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating the perfect customer journey map requires the input of multiple teams, from marketing and sales to support and even the C-Suite. This means your tool should allow easy collaboration and sharing \u2013 and is a must-have, especially in businesses having a remote workforce.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Ready to elevate your customer experience? Uncover the top customer management strategies in our <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\" data-wpel-link=\"internal\">extensive guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3c6.svg\" alt=\"\ud83c\udfc6\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Automated_customer_journey_builder\"><\/span><strong><span style=\"color: #993300;\">4. Automated customer journey builder<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A customer journey map consists of multiple steps. The perfect customer journey software should be able to help you start with the next step as soon as you are done with the previous ones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a dedicated customer journey mapping software comes in. Generic prototyping tools cannot offer the features a dedicated tool may bring to the table. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Integrations\"><\/span><strong><span style=\"color: #993300;\">5. Integrations<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A good CJM software should be able to import existing customer data from other platforms. These integrations could be customer data, analytics, or even visualization tools. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_History_and_revision_control\"><\/span><strong><span style=\"color: #993300;\">6. History and revision control<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some customer journeys are simple. Others are complex.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer journey maps usually require iterative work from multiple team members. Without revision control, you won\u2019t be able to revert to an earlier version should something go wrong.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">Read also: What is a CRM Database? Structure, Tips, Strategies &amp; More<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Most_Important_But_Overlooked_Thing_%E2%80%A6\"><\/span><span style=\"color: #339966;\"><strong>The Most Important But Overlooked Thing \u2026<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all know the importance of customer journey mapping \u2013 it lets you view your business from your customers\u2019 shoes. Going one step further, customer journey maps also let you understand the intricate and complex customer journey across multiple touchpoints.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer journey mapping requires data.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of data.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where, then, do you get such detailed data about your customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where a CRM software comes in.&nbsp;<\/span><\/p>\n<p><strong>A CRM software acts as the \u2018input\u2019 for your customer journey maps.&nbsp;<\/strong><\/p>\n<p>Gartner\u2019s global research director, Brian Manusama, <a href=\"https:\/\/www.mycustomer.com\/sales\/crm\/what-role-does-crm-play-in-mapping-customer-journeys\">said this<\/a> about CRM in relation to customer journey mapping:&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400; color: #008000;\">\u201cCRM has to be the input for the journey mapping. CRM gives you the insights required around what your customer interactions actually are. CRM and the transactions that happen from sales, marketing and service perspectives, is an input for getting an understanding of customer behavior which can be taken and drawn up into a customer journey map.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Let\u2019s view the importance of CRM from another angle.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to design a usable customer journey map, you need inputs from various stakeholders who can map out the different phases of the customer journey \u2013 people from marketing, sales, and customer support teams.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you\u2019ll get a complete picture of your customers only when you <a href=\"https:\/\/www.engagebay.com\/blog\/sales-and-marketing-alignment\/\">align marketing, sales, and customer support<\/a> with a single view of your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most CRM software are too constricting, with most of them being point solutions. To gain an in-depth understanding of your customers, you need an all-in-one CRM solution.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are a handful of all-in-one unified CRM solutions, we\u2019ll talk about EngageBay here (because, why not).&nbsp;<\/span><\/p>\n<p><strong>For small businesses, EngageBay is the best all-in-one marketing, sales, and customer service CRM solution as it offers pro-level features, <a href=\"https:\/\/www.engagebay.com\/crm\/360-degree-customer-view\">360-degree customer<\/a> view, feedback forms, web analytics, automation, social media management, and more at a highly affordable price.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can use EngageBay to get insights about your customers, and then use the data obtained to create your ideal customer journey map using the tools we mentioned in this blog post.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"><em>Revolutionize your sales efforts with 12 top <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-tools\/\" data-wpel-link=\"internal\">sales database tools<\/a> and their game-changing features! <\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', 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[&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":33151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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