{"id":33255,"date":"2023-08-02T13:35:49","date_gmt":"2023-08-02T13:35:49","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=33255"},"modified":"2025-04-21T13:10:21","modified_gmt":"2025-04-21T13:10:21","slug":"best-email-marketing-software-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/","title":{"rendered":"13 Best Email Marketing Software for Real Estate in 2023"},"content":{"rendered":"<p>It&#8217;s for good reason that experts are talking about &#8216;<a href=\"https:\/\/www.vanillaplus.com\/2022\/04\/28\/69405-the-great-digital-shift-why-the-new-gold-standard-of-customer-experience-is-more-than-just-a-digital-journey\/\">the great digital shift<\/a>&#8216; across industries. And, real estate is no exception to this great shift of our era!<\/p>\n<p>Real estate has become extremely competitive, with <a href=\"https:\/\/www.zippia.com\/advice\/real-estate-statistics\/\">millions of licensed realtors working in the US<\/a>!<\/p>\n<p>To navigate the boat of your real estate agency in the murky waters of this digital shift, it would be foolish to miss out on email marketing in the real estate industry. Just take a look at how many home searches begin on the internet!<\/p>\n<figure id=\"attachment_33259\" aria-describedby=\"caption-attachment-33259\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-33259 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/realestateinternetuse.png\" alt=\"Use of Internet for Real Estate Search Data by National Association of Realtors\" width=\"624\" height=\"446\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/realestateinternetuse.png 864w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/realestateinternetuse-300x215.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/realestateinternetuse-768x549.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/realestateinternetuse-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-33259\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2018-real-estate-in-a-digital-world-12-12-2018.pdf\">Real Estate in a Digital Age Report<\/a> by the National Association of Realtors<\/em><\/figcaption><\/figure>\n<p>So, to make life just a bit easier for realtors, we&#8217;ve identified the 13&nbsp;best email software marketing for realtors in the market in 2023.<\/p>\n<p>You&#8217;ll also learn about the benefits of <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>, along with the pricing, features, and USPs of each real estate email marketing software.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/#Benefits_of_Email_Marketing_for_Realtors\" >Benefits of Email Marketing for Realtors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/#Top_Email_Marketing_Software_Tailored_For_Real_Estate_Features\" >Top Email Marketing Software Tailored For Real Estate Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/#8_Email_Marketing_Tools_With_a_Broad_Approach\" >8 Email Marketing Tools With a Broad Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/#Which_Email_Marketing_Software_Should_I_Use\" >Which Email Marketing Software Should I Use?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Email_Marketing_for_Realtors\"><\/span><span style=\"color: #339966;\"><strong>Benefits of Email Marketing for Realtors<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s look at the key benefits of email marketing for people in the real estate business.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Email has the highest ROI in digital marketing<\/strong><\/span><\/h3>\n<p>We&#8217;ll let the number talk first. For each dollar that&#8217;s invested in email marketing, companies can expect a return of $42!<\/p>\n<p>You don&#8217;t have to be a financial guru to see that this is a pretty huge return on investment by any industry standards. It wouldn&#8217;t be a smart long-term strategy to ignore such a huge channel of communication.<\/p>\n<h3><span style=\"color: #993300;\"><strong>2. It encourages higher client engagement<\/strong><\/span><\/h3>\n<p>By using well-crafted <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletters<\/a> and targeted email campaigns, client engagement with your brand will surely shoot up. It keeps you in the clients&#8217; minds as the go-to expert for all their real estate queries.<\/p>\n<p>Remember, clients are more likely to recommend you to their friends and family if they engage regularly with your agency.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66103 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Many leads prefer to be contacted by email over a call<\/strong><\/span><\/h3>\n<p>Most younger homebuyers, especially millennials, would prefer to be contacted through email over a cold call. The conversion rates for emails are much higher than cold calls too!<\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Generate more leads with targeted email campaigns<\/strong><\/span><\/h3>\n<p>With good email marketing software for real estate, you&#8217;ll be able to download and personalize email templates, segment your contact list, and score leads based on their interactions with your firm.<\/p>\n<p>You can use all this excellent data to send out<a href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/\"> targeted emails<\/a> to the right customer at the right time to generate more quality leads.<\/p>\n<p>These are the most important benefits of using the right email marketing software for real estate. Let&#8217;s take a look at the very email marketing software for realtors.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_Email_Marketing_Software_Tailored_For_Real_Estate_Features\"><\/span><span style=\"color: #339966;\"><b>Top Email Marketing Software Tailored For Real Estate Features<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some of the top <\/span>email marketing tools<span style=\"font-weight: 400;\"> that are specifically designed to serve real estate businesses.&nbsp;<\/span><\/p>\n<table>\n<tbody>\n<tr style=\"background-color: #d2c4df;\">\n<td style=\"text-align: center;\"><b>Software<\/b><\/td>\n<td style=\"text-align: center;\"><b>Best For<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2 Rating<\/b><\/td>\n<td style=\"text-align: center;\"><b>Starting Price<\/b><\/td>\n<td style=\"text-align: center;\"><b>Free Version<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>kvCORE<\/b><\/td>\n<td><span style=\"font-weight: 400;\">All types of businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">First-time users can get a free demo<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>AppFolio<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Small and medium-sized businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.40 per unit per month($280 Minimum monthly fee, 50 unit minimum)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Entrata<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Large businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>BoomTown<\/b><\/td>\n<td><span style=\"font-weight: 400;\">All types of businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Chime<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Small and medium-sized businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><b>#1. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.insiderealestate.com\/kvcore\"><b>kvCORE<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.40-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-44972\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.40-PM.png\" alt=\"kvCORE - a real estate email marketing platform\" width=\"907\" height=\"328\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.40-PM.png 1110w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.40-PM-300x109.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.40-PM-1024x371.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.40-PM-768x278.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.40-PM-595xh.png 595w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">kvCORE is a real estate email marketing platform ideal for those wanting to expand their business rapidly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Using this platform, <\/span>real estate professionals<span style=\"font-weight: 400;\"> can efficiently manage and streamline their workflows, including intelligent behavior tracking, automated <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media posting<\/a>, and an AI-powered <\/span>customer relationship management<span style=\"font-weight: 400;\"> system.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the key features offered by kvCORE include:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Lead Engine: <\/b><span style=\"font-weight: 400;\">kvCORE\u2019s lead engine enables a <\/span>real estate agent<span style=\"font-weight: 400;\"> to generate leads for free using easy-to-use <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, automated social media posting, customized text codes, and Google and Facebook advertising.<\/span><\/li>\n<li><b>Intelligent CRM: <\/b><span style=\"font-weight: 400;\">The AI-powered CRM tool helps real estate companies to build relationships with prospective clients faster by identifying high-quality leads, automated task plans, lead validation and scoring, sophisticated lead routing, and automatic follow-ups.<\/span><\/li>\n<li><b>Listing Management: <\/b><span style=\"font-weight: 400;\">This tool helps you promote all your company\u2019s listings using integrated social media marketing tools and single-click posting to Facebook, Craigslist, and other <a href=\"https:\/\/www.engagebay.com\/blog\/text-message-templates\/\">text messaging<\/a> platforms. Further, you can also capture leads automatically and nurture them using kvCORE\u2019s branded Open House App.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Starting Price<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Trial Period<\/b><\/td>\n<td><span style=\"font-weight: 400;\">First-time users can get a free demo<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Available Customer Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Live chat and knowledge base<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Best Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Intelligent behavior tracking, sophisticated lead routing, agent productivity tracking<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-in-real-estate\/\">Read more: What is a CRM in Real Estate? Cheat Sheet for Realtors<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.appfolio.com\/\"><b>AppFolio<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.58-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-44973\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.58-PM.png\" alt=\"AppFolio email marketing tool for rest estate agents\" width=\"869\" height=\"414\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.58-PM.png 1126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.58-PM-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.58-PM-1024x487.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.58-PM-768x366.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.52.58-PM-595xh.png 595w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If your real estate business has a diverse clientele, consider switching to AppFolio. It is a real estate marketing tool that helps you streamline and <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">automate your workflows<\/a>, allowing you to focus on projects that matter the most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, AppFolio\u2019s dedicated onboarding team helps you set the platform running within minutes. It provides secure data migration, training resources, and round-the-clock customer support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of AppFolio\u2019s important tools and features:&nbsp;<\/span><b><\/b><\/p>\n<ul>\n<li><b>Built-in Templates: <\/b><span style=\"font-weight: 400;\">AppFolio boasts numerous pre-built email and text messaging templates that help <\/span>real estate agents send personalized emails<span style=\"font-weight: 400;\"> to prospective and existing clients, driving higher conversions.&nbsp;<\/span><\/li>\n<li><b>Vacancy Dashboard: <\/b><span style=\"font-weight: 400;\">This tool lets you consolidate all vacancy-related postings on a single dashboard and track their status in real-time.<\/span><\/li>\n<li><b>Marketing Campaigns: <\/b><span style=\"font-weight: 400;\">It helps you build a highly targeted <\/span>email marketing<span style=\"font-weight: 400;\"> campaign for each <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">customer segment<\/a> and promote multiple property vacancies at once.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Starting Price<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$1.40 per unit per month ($280 Minimum monthly fee, 50 unit minimum)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Trial Period<\/b><\/td>\n<td><span style=\"font-weight: 400;\">First-time users can avail of a free, customized demo<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Available Customer Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">24\/7 customer support available through live chat and phone call<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Best Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Efficient customer support, real-time reporting, virtual showings<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-templates\/\">Read also: 36 Real Estate Email Marketing Templates [Ready to Send]<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>#3. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.entrata.com\/\"><b>Entrata<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.05-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-44975\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.05-PM.png\" alt=\"Entrata - real estate crm \" width=\"908\" height=\"415\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.05-PM.png 1128w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.05-PM-300x137.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.05-PM-1024x468.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.05-PM-768x351.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.05-PM-595xh.png 595w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Another real estate email marketing software for <\/span>smart agents<span style=\"font-weight: 400;\"> is Entrata, as it allows them to target a diverse range of clients. Ideal for businesses and startups looking to acquire new customers, Entrata enables you to use data to attract <\/span>potential leads<span style=\"font-weight: 400;\">, gain real-time insights, and prioritize which prospects to target.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are some of the key tools offered by Entrata:<\/span><b><\/b><\/p>\n<ul>\n<li><b>CRM: <\/b><span style=\"font-weight: 400;\">Entrata\u2019s <\/span>real estate CRM tool helps you maintain a centralized database of past clients, existing clients, and potential buyers<span style=\"font-weight: 400;\">, track agent performance in real-time, and keep a tab on which properties are available for showing.<\/span><\/li>\n<li><b>Online Application: <\/b><span style=\"font-weight: 400;\">With Entrata, there is no need to sign contracts in person. You can send the documents to clients through email and get them signed using the <a href=\"https:\/\/www.engagebay.com\/email-signature\">e-signature tool<\/a>, making sure that the application process is completed faster.<\/span><\/li>\n<li><b>Website Builder: <\/b><span style=\"font-weight: 400;\">Entrata boasts various in-built website templates that help you create a professional-looking website in no time, helping you reach out to prospects in a better way.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Starting Price<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Trial Period<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Available Customer Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Email and phone support<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Best Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Digital marketing, resident verification, lead management<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/unique-real-estate-marketing-ideas\/\">Read also: Selling Homes in Style: 29 Unique Real Estate Marketing Ideas<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>#4. <\/b><a style=\"color: #993300;\" href=\"https:\/\/boomtownroi.com\/\"><b>BoomTown!<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.13-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-44976\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.13-PM.png\" alt=\"BoomTown tool for real estate professionals\" width=\"899\" height=\"423\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.13-PM.png 1118w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.13-PM-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.13-PM-1024x482.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.13-PM-768x361.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.13-PM-595xh.png 595w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">BoomTown is a <\/span>market leader<span style=\"font-weight: 400;\"> when it comes to real estate email marketing. It is an email marketing tool that provides all the tools you need to expand your real estate clientele. In addition, BoomTown offers four pricing plans with a wide range of features that are suited for all business needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the important tools offered by BoomTown include:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Lead Generation: <\/b><span style=\"font-weight: 400;\">BoomTown\u2019s <a href=\"https:\/\/www.engagebay.com\/blog\/real-estate-lead-generation-tips\/\">lead generation<\/a> and management services allow you to generate clients through highly targeted and personalized email <\/span>marketing materials<span style=\"font-weight: 400;\">, which can be used to acquire customers either locally or nationally. What\u2019s more, the Dynamic Property Ads feature enables you to create a mix of <\/span>Google Ads <span style=\"font-weight: 400;\">and funnel opportunities to target prospects.<\/span><\/li>\n<li><b>Success Management: <\/b><span style=\"font-weight: 400;\">With BoomTown, you can avail of a dedicated onboarding service that monitors your team and provides guidance on performance optimization and technical support.<\/span><\/li>\n<li><b>Mobile App: <\/b><span style=\"font-weight: 400;\">BoomTown\u2019s mobile app, called Now, helps you keep track of active conversations, call leads right away, stay on track to complete all your tasks, and contact customers even when you are not at work.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Starting Price<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Trial Period<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Not available<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Available Customer Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Email and phone support<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Best Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Lead routing, agent accountability, deal tracking<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #379cc3; color: #ffffff; --darkreader-inline-bgcolor: #3cc2f5; --darkreader-inline-color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span style=\"color: #993300;\"><b>#5. <\/b><a style=\"color: #993300;\" href=\"https:\/\/chime.me\/\"><b>Chime<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.20-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-44979\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.20-PM.png\" alt=\"Run Google ads through chime\" width=\"867\" height=\"413\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.20-PM.png 1122w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.20-PM-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.20-PM-1024x487.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.20-PM-768x366.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-27-at-4.53.20-PM-595xh.png 595w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In case you are searching for a real estate email marketing software that not only caters to teams but individuals as well, look no further than Chime. It is a powerful email marketing platform that provides flexible pricing plans depending on the size of your teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Chime, you can get an AI-powered lead-nurturing <\/span>real estate CRM<span style=\"font-weight: 400;\"> tool, customizable IDX websites, and branding tools that will enable you to scale your business faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us take a look at some of Chime\u2019s key offerings:&nbsp;<\/span><b><\/b><\/p>\n<ul>\n<li><b>Google Local Service Ads: <\/b><span style=\"font-weight: 400;\">Chime\u2019s <\/span>Google Ads<span style=\"font-weight: 400;\"> service helps you identify high-quality leads, screen ads before posting, get a \u2018Google Guaranteed\u2019 badge to boost ad credibility among prospects, and track real-time website performance using the <\/span>Google Analytics<span style=\"font-weight: 400;\"> feature.&nbsp;<\/span><\/li>\n<li><b>Direct Mail: <\/b><span style=\"font-weight: 400;\">Chime helps you improve email <\/span>open rate<span style=\"font-weight: 400;\"> by scheduling emails when they are read by clients and customizing emails based on the area your clients reside in.<\/span><\/li>\n<li><b>Mortgage Lead Generation: <\/b><span style=\"font-weight: 400;\">Chime offers a program to real estate brokers and agents to support them in acquiring new clients and share with lenders the potential benefits and costs of subscribing to the service.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Starting Price<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Contact the sales team directly<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Trial Period<\/b><\/td>\n<td><span style=\"font-weight: 400;\">First-time users can avail of a free demo<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Available Customer Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Email and phone support<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Best Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">AI assistant, high-value lead capturing, mortgage lead generation<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/\">Read also: 12 Best Real Estate CRMs in 2023 (Free &amp; Paid)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Email_Marketing_Tools_With_a_Broad_Approach\"><\/span><span style=\"color: #339966;\"><b>8 Email Marketing Tools With a Broad Approach<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even though the list shared is designed specifically for the real estate business, the general email marketing tool in the market can be equally effective in the real estate industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might not have a large library of pre-designed templates for real estate agents, but it compensates with its other functionalities, such as a high deliverability rate, <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\">lead management<\/a>, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at eight popular email marketing software that can help you nurture and convert <\/span>potential leads<span style=\"font-weight: 400;\"> quickly.&nbsp;<\/span><span style=\"font-weight: 400;\">Here\u2019s a quick summary of the best email marketing tool in the market:<\/span><\/p>\n<table>\n<tbody>\n<tr style=\"background-color: #d2c4df;\">\n<td style=\"text-align: center;\"><b>Software<\/b><\/td>\n<td style=\"text-align: center;\"><b>Best For<\/b><\/td>\n<td style=\"text-align: center;\"><b>G2 Rating<\/b><\/td>\n<td style=\"text-align: center;\"><b>Starting Price<\/b><\/td>\n<td style=\"text-align: center;\"><b>Free Version<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Mailchimp<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Small and medium-sized businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$17 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>HubSpot<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Startups and large companies<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.4\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$45 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>EngageBay<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Small and medium-sized businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.6\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$11.04 per user per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Keap<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Individuals and startups<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.2\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$79 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>GetResponse<\/b><\/td>\n<td><span style=\"font-weight: 400;\">All types of businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.2\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$15.58 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>ActiveCampaign<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Medium and large enterprises<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$29 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Sendinblue<\/b><\/td>\n<td><span style=\"font-weight: 400;\">All types of businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$25 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Salesforce Pardot<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Large businesses<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4\/5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1250 per month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>1. <a style=\"color: #993300;\" href=\"https:\/\/mailchimp.com\/en-gb\/\">Mailchimp<\/a><\/strong><\/span><\/h3>\n<figure id=\"attachment_33261\" aria-describedby=\"caption-attachment-33261\" style=\"width: 841px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/mailchimpemailmarketing.png\"><img decoding=\"async\" class=\"wp-image-33261 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/mailchimpemailmarketing.png\" alt=\"MailChimp Website\" width=\"841\" height=\"349\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/mailchimpemailmarketing.png 1421w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/mailchimpemailmarketing-300x124.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/mailchimpemailmarketing-1024x424.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/mailchimpemailmarketing-768x318.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/mailchimpemailmarketing-595xh.png 595w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/a><figcaption id=\"caption-attachment-33261\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/mailchimp.com\/en-gb\/\">Mailchimp website<\/a><\/em><\/figcaption><\/figure>\n<p>MailChimp is one of the most popular email marketing software available in the market today. MailChimp&#8217;s user-friendly UI and selection of email templates make it a very easy tool to use for your real estate email marketing needs.<\/p>\n<p>Some of the best features of Mailchimp are:<\/p>\n<ul>\n<li><strong>Great Customer Segmentation<\/strong>: You can segment your contacts based on factors like postal code and interactions with your real estate agency. According to some experts, <a href=\"https:\/\/organicweb.com.au\/marketing\/mailchimp-estate-agents\/\">segmenting based on postal code can increase click-through rates by 49%<\/a>!<\/li>\n<li><strong>Great Selection of Email Templates<\/strong>: MailChimp offers easily customizable <a href=\"https:\/\/www.engagebay.com\/blog\/email-invoice-templates\/\">email templates<\/a> for realtors. Personalize the best templates for optimum results<\/li>\n<li><strong>Small Businesses can opt for the &#8216;Pay As You Go&#8217; Plan<\/strong>: This feature allows small businesses to purchase email credits instead of paying a monthly fee. You can just buy the credits you would need depending on your needs.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong>Starting Price<\/strong><\/td>\n<td>&#8216;Standard subscription&#8217; is $17 per month, going up to <strong>$<\/strong>299 per month for a &#8216;premium plan&#8217;<\/td>\n<\/tr>\n<tr>\n<td><strong>Trial Period<\/strong><\/td>\n<td>No trial period. A free plan is available for up to 500 contacts<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer Support&nbsp;<\/strong><\/td>\n<td>24\/7 email and chat support for the &#8216;Standard subscription&#8217;<\/td>\n<\/tr>\n<tr>\n<td><strong>Best Features<\/strong><\/td>\n<td>Predictive segmentation, advanced segmentation, and 300+ available integrations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Read more: 13 Mailchimp Alternatives With Pricing, Comparison Tables<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">2. <a style=\"color: #993300;\" href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a><\/span><\/strong><\/h3>\n<figure id=\"attachment_33262\" aria-describedby=\"caption-attachment-33262\" style=\"width: 865px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hubspotimage.png\"><img decoding=\"async\" class=\"wp-image-33262 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hubspotimage.png\" alt=\"HubSpot Website\" width=\"865\" height=\"366\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hubspotimage.png 1304w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hubspotimage-300x127.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hubspotimage-1024x433.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hubspotimage-768x325.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/hubspotimage-595xh.png 595w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/a><figcaption id=\"caption-attachment-33262\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.hubspot.com\/\">HubSpot website<\/a><\/em><\/figcaption><\/figure>\n<p>HubSpot CRM has emerged as one of the leaders in the CRM industry. HubSpot has divided its different services into five separate &#8216;hubs&#8217;. Each &#8216;hub&#8217; is dedicated to one particular area like marketing or sales.<\/p>\n<p>For real estate email marketing, <a href=\"https:\/\/www.hubspot.com\/products\/marketing\">HubSpot&#8217;s Marketing Hub<\/a> would be the place to visit in order to target inbound marketing leads.<\/p>\n<p>Some of the best features of HubSpot include:<\/p>\n<ul>\n<li><strong>Integration with 1,000+ apps<\/strong>: HubSpot offers automated integrations with around 1000 apps, including <a href=\"https:\/\/www.zillow.com\/\">Zillow<\/a>. And no, you don&#8217;t need to write lengthy code to be able to do this!<\/li>\n<li><strong>Features scalability as your agency grows<\/strong>: One of the USPs of HubSpot is its scalability. No matter the size of your business or the rate of your growth, this CRM prides itself on keeping up with you.<\/li>\n<li><strong>Offers a free lifetime plan:<\/strong> HubSpot offers a free lifetime plan. However, some of the features would be limited, and the HubSpot watermark would appear as well.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Starting Price<\/span><\/td>\n<td>The &#8216;Starter Paid Plan&#8217; begins at $45 per month, going up to $3,600 for the &#8216;Enterprise Plan&#8217;<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trial Period<\/span><\/td>\n<td>30-Day Trial Period<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Available Customer Support&nbsp;<\/span><\/td>\n<td>Chat, Email, or Phone depending on your plan<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Best Features<\/span><\/td>\n<td>Omni-channel marketing automation, social media management<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Read more: 8 Surprisingly Awesome HubSpot Alternatives<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. <a style=\"color: #993300;\" href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a><\/strong><\/span><\/h3>\n<figure id=\"attachment_33264\" aria-describedby=\"caption-attachment-33264\" style=\"width: 836px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/engagebayrealestateimage.png\"><img decoding=\"async\" class=\"wp-image-33264 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/engagebayrealestateimage.png\" alt=\"EngageBay Website\" width=\"836\" height=\"538\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/engagebayrealestateimage.png 1004w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/engagebayrealestateimage-300x193.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/engagebayrealestateimage-768x494.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/engagebayrealestateimage-595xh.png 595w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/a><figcaption id=\"caption-attachment-33264\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.engagebay.com\/\">EngageBay website<\/a><\/em><\/figcaption><\/figure>\n<p>EngageBay is now one of the leaders in the all-in-one marketing software industry.<\/p>\n<p>Known for its quick and easy-to-use interface, EngageBay is a great option, especially for small and medium-sized enterprises. For realtors, EngageBay can be helpful in email marketing, CRM, and <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, all integrated into one dashboard.<\/p>\n<p>Here are some of the best features of <a href=\"https:\/\/www.engagebay.com\/products\/crm\">EngageBay CRM<\/a>:<\/p>\n<ul>\n<li><strong>Very User-Friendly<\/strong>: With EngageBay CRM in place, you don&#8217;t need to learn how to code to create landing pages or email templates. It features easy drag-and-drop builders that even realtors with zero coding experience can use easily.<\/li>\n<li><strong>Excellent Features for Free Users<\/strong>: EngageBay&#8217;s <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing platform<\/a> has features like email template builders, email broadcasts, and autoresponders available for the free pricing plan as well.<\/li>\n<li><strong>Quick Customer Support<\/strong>: EngageBay also offers prompt and helpful customer support via email, chat, and phone to help you with any issues you may face while using it.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Starting Price<\/span><\/td>\n<td>EngageBay Marketing Platform starts at $11.04 per user per month. The All-in-one hub starts at $12.74 per user per month.<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trial Period<\/span><\/td>\n<td>There is a trial period, and also free basic lifelong plans<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Available Customer Support&nbsp;<\/span><\/td>\n<td>Live chat support for free users, and phone support for paid users<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Best Features<\/span><\/td>\n<td><a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">Landing page builder<\/a>, Email broadcasting, Email template builder<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your real estate marketing efforts with our <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Just customize and send! <\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/\">Read also: Real Estate Marketing Automation: A Guide For Real Estate Agents<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. <a style=\"color: #993300;\" href=\"https:\/\/keap.com\/keap-max-classic?group_name=group_12428&amp;gspk=c2VtYW50aWNsYWJz&amp;gsxid=ujAahvELKa7k&amp;partner_key=semanticlabs&amp;utm_campaign=ps-link&amp;utm_content=semanticlabs&amp;utm_medium=referral&amp;utm_source=partnerstack&amp;utm_term=group_12428\">Keap (formerly InfusionSoft)<\/a><\/strong><\/span><\/h3>\n<figure id=\"attachment_33265\" aria-describedby=\"caption-attachment-33265\" style=\"width: 871px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/infusionsoftrealestate.png\"><img decoding=\"async\" class=\"wp-image-33265 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/infusionsoftrealestate.png\" alt=\"Keap Website\" width=\"871\" height=\"372\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/infusionsoftrealestate.png 1427w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/infusionsoftrealestate-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/infusionsoftrealestate-1024x437.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/infusionsoftrealestate-768x328.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/infusionsoftrealestate-595xh.png 595w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><\/a><figcaption id=\"caption-attachment-33265\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/keap.com\/\" target=\"_blank\" rel=\"noopener\">Keap website<\/a><\/em><\/figcaption><\/figure>\n<p>Keap (formerly InfusionSoft) is another great option for realtors looking to scale up their email marketing automation. One interesting aspect of Keap is its great referral email programs that will come in handy for realtors.<\/p>\n<p>Some of the unique features of Keap are:<\/p>\n<ul>\n<li><strong>Build custom mailing lists<\/strong>: Keap (Max Classic plan) allows you to build custom mailing lists and automatically <a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\">scores the leads<\/a> based on their interactions with your real estate agency.<\/li>\n<li><strong>Automated Appointment Scheduling Feature<\/strong>: Keap also offers an automated appointment scheduling system, which makes it easier for realtors to manage all their appointments in one place.<\/li>\n<li><strong>Easy-to-use Interface:<\/strong> The user interface is easy to use. It allows people with no coding experience to create web pages and emails.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Starting Price<\/span><\/td>\n<td>The &#8216;Keap Lite Plan&#8217; starts at $79 per month, going up to $159 for the &#8216;Keap Max Plan&#8217;<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trial Period<\/span><\/td>\n<td>It offers a free trial period, but no free plan<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Available Customer Support&nbsp;<\/span><\/td>\n<td>Live chat support<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Best Features<\/span><\/td>\n<td>Customer segmentation, promotions management<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/\">Read more: 10 Emails Real Estate Agents Should Send to Every Lead<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">5. <a style=\"color: #993300;\" href=\"https:\/\/www.getresponse.com\/\">GetResponse<\/a><\/span><\/strong><\/h3>\n<figure id=\"attachment_33267\" aria-describedby=\"caption-attachment-33267\" style=\"width: 857px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/GetResponserealestate.png\"><img decoding=\"async\" class=\"wp-image-33267 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/GetResponserealestate.png\" alt=\"GetResponse Website\" width=\"857\" height=\"396\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/GetResponserealestate.png 1211w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/GetResponserealestate-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/GetResponserealestate-1024x473.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/GetResponserealestate-768x355.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/GetResponserealestate-595xh.png 595w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/a><figcaption id=\"caption-attachment-33267\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.getresponse.com\/\">GetResponse website<\/a><\/em><\/figcaption><\/figure>\n<p>GetResponse is yet another great email marketing software solution for realtors. Created in 1997, this software will be easy to learn for most realtors.<\/p>\n<p>In addition to email marketing, GetResponse also offers features like <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-webinar-and-how-to-use-it-for-lead-generation\/\">webinar hosting<\/a> and building landing pages. Here are some of the best features of GetResponse:<\/p>\n<ul>\n<li><strong>Great Variety of Sign-up Forms<\/strong>: GetResponse has a robust drag-and-drop system of creating sign-up forms that can be integrated with third-party apps as well.<\/li>\n<li><strong>List Management Made Easy:<\/strong> Users can import contact lists, assign engagement scores automatically, and create custom form fields to capture more leads and stay up-to-date with each contact.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Starting Price<\/span><\/td>\n<td>$15.58 per month for up to 1,000 contacts, going up to $441.98 for up to 100,000 contacts<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trial Period<\/span><\/td>\n<td>Offers a Free Plan, with 30-day trial of premium features<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Available Customer Support&nbsp;<\/span><\/td>\n<td>Live chat and email support<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Best Features<\/span><\/td>\n<td>API Integrations, Email templates<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-strategy\/\">Read also: 15 Easy Steps to Start Real Estate Email Marketing Like a Pro<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. <a style=\"color: #993300;\" href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a><\/strong><\/span><\/h3>\n<figure id=\"attachment_33269\" aria-describedby=\"caption-attachment-33269\" style=\"width: 857px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignrealestate.png\"><img decoding=\"async\" class=\"wp-image-33269 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignrealestate.png\" alt=\"ActiveCampaign Website\" width=\"857\" height=\"423\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignrealestate.png 1126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignrealestate-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignrealestate-1024x506.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignrealestate-768x379.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/activecampaignrealestate-595xh.png 595w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/a><figcaption id=\"caption-attachment-33269\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign website<\/a><\/em><\/figcaption><\/figure>\n<p>ActiveCampaign is a software that specializes in customer experience automation. This includes integrating email marketing, marketing automation, and CRM on a single, easy-to-use dashboard.<\/p>\n<p>Some of the greatest aspects of ActiveCampaign are:<\/p>\n<ul>\n<li><strong>Over 500 pre-built automations for email and marketing<\/strong>: This feature allows you to send automated emails to contacts for different <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">stages of the sales funnel<\/a>. You can access these automations from the dashboard itself.<\/li>\n<li><strong>&nbsp;Social and Behavioral data in CRM<\/strong>: ActiveCampaign features all the relevant customer behavior data. This makes it easier to segment email lists and personalize them.<\/li>\n<li><strong>Live Chat Support for your Website:<\/strong> This is another great ActiveCampaign feature that allows you to capture new leads through live chat support for your real estate website.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Starting Price<\/span><\/td>\n<td>$29 per month for &#8216;Marketing + CRM Lite Plan&#8217;, going up to $149 per month for the &#8216;Professional Plan&#8217;<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trial Period<\/span><\/td>\n<td>Free trial for 14 days up to 100 contacts<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Available Customer Support&nbsp;<\/span><\/td>\n<td>Live chat and email support<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Best Features<\/span><\/td>\n<td>Sales &amp; marketing automation, email segmentation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-lead-generation-tips\/\">Read also:&nbsp;14 Real Estate Lead Generation Tips That Will Have Your Phone Ringing<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. <a style=\"color: #993300;\" href=\"https:\/\/www.sendinblue.com\/\">Sendinblue (Brevo)<\/a><\/strong><\/span><\/h3>\n<figure id=\"attachment_33271\" aria-describedby=\"caption-attachment-33271\" style=\"width: 876px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/sendinbluerealestate.png\"><img decoding=\"async\" class=\"wp-image-33271 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/sendinbluerealestate.png\" alt=\"Sendinblue Website\" width=\"876\" height=\"440\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/sendinbluerealestate.png 1269w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/sendinbluerealestate-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/sendinbluerealestate-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/sendinbluerealestate-768x386.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/sendinbluerealestate-595xh.png 595w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/a><figcaption id=\"caption-attachment-33271\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.sendinblue.com\/\">Sendinblue (Brevo) website<\/a><\/em><\/figcaption><\/figure>\n<p>Sendinblue (Brevo) has become a key player in the email marketing software industry. The software was initially developed with the goal of affordable email marketing on a small budget. It was primarily aimed at small businesses.<\/p>\n<p>Sendinblue (Brevo) has since widened its scope to large and medium enterprises as well.<\/p>\n<p>Here are some of the unique selling points of Sendinblue (Brevo):<\/p>\n<ul>\n<li><strong>Great value for money<\/strong>: Staying true to its roots, Sendinblue (Brevo) offers relatively advanced features for a lesser price. This makes it one of the most budget-friendly email marketing software for realtors.<\/li>\n<li><strong>Pay based on campaigns<\/strong>: Unlike most other email marketing software tools, Sendinblue (Brevo) allows you to pay based on the number of email campaigns. Most other software with similar functions charge based on the number of contacts you have.<\/li>\n<li><strong>Great email automation:<\/strong> Sendinblue (Brevo) offers its clients functional, <a href=\"https:\/\/www.engagebay.com\/blog\/advantages-workflow-automation\/\">workflow-based automation<\/a> for email campaigns.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Starting Price<\/span><\/td>\n<td>Free Plan for unlimited contacts &amp; 300 emails per day; &#8216;Starter Plan&#8217; is $25 for 20,000 emails per month<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trial Period<\/span><\/td>\n<td>14-day free trial<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Available Customer Support&nbsp;<\/span><\/td>\n<td>Live chat and email support for all pricing plans<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Best Features<\/span><\/td>\n<td>Great pricing plans, unlimited contacts for all pricing plans<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sendinblue-pricing\/\">Read also: Sendinblue (Brevo) Pricing: What You Need to Know Before Signing Up<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>8. <a style=\"color: #993300;\" href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/marketing-automation\/\">Salesforce Pardot<\/a><\/strong><\/span><\/h3>\n<figure id=\"attachment_33274\" aria-describedby=\"caption-attachment-33274\" style=\"width: 827px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/salesforcepardot.png\"><img decoding=\"async\" class=\"wp-image-33274 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/salesforcepardot.png\" alt=\"Salesforce Pardot Webpage\" width=\"827\" height=\"382\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/salesforcepardot.png 1409w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/salesforcepardot-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/salesforcepardot-1024x473.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/salesforcepardot-768x355.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/salesforcepardot-595xh.png 595w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/a><figcaption id=\"caption-attachment-33274\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/marketing-automation\/\">Salesforce Pardot web page<\/a><\/em><\/figcaption><\/figure>\n<p>Salesforce Pardot functions as an add-on to the central Salesforce hub and offers many (though not all) marketing automation features through its integration with the CRM systems.<\/p>\n<p>Due to its pricing, it may not be the first choice for small or medium-sized businesses. If you&#8217;re already using Salesforce, then this would be a great add-on feature that cannot be missed.<\/p>\n<p>However, Salesforce Pardot has fewer integrations with other apps. It also offers advanced features like A\/B Testing only in the Pro Plan, and not the basic plan.<\/p>\n<p>Some of the best features of Salesforce Pardot include:<\/p>\n<ul>\n<li><strong>Email marketing analytics<\/strong>: This is one of the strong points of Salesforce Pardot. Features like A\/B Testing can help you re-work your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategy<\/a> to attract quality leads for your real estate company.<\/li>\n<li><strong>Email personalization<\/strong>: Pardot integrates with the CRM system, and tracks a variety of metrics like customer behavior, and interactions with the website. It then creates AI-driven, personalized options for messaging clients based on the large amount of data gathered through the CRM.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Starting Price<\/span><\/td>\n<td>$1,250 per month up to 10,000 contacts<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Trial Period<\/span><\/td>\n<td>No trial period<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Available Customer Support&nbsp;<\/span><\/td>\n<td>Live chat and email support<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Best Features<\/span><\/td>\n<td>Options for enhanced data visualizations, excellent lead management tools<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66103 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/EMAIL-BLOG-CTA-770-206-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/\">Read more: Pardot Pricing, Features, Reviews, and Affordable Alternatives<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Email_Marketing_Software_Should_I_Use\"><\/span><span style=\"color: #339966;\"><strong>Which Email Marketing Software Should I Use?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a realtor, it really depends on each real estate agency which email marketing software would be the right fit for you.<\/p>\n<p>For instance, if you are a medium-sized firm, and you already use Salesforce CRM, then Salesforce Pardot would be a good option for you to consider.<\/p>\n<p>On the other hand, smaller agencies or agencies that are just getting themselves established would do well with an easy, intuitive CRM system like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> for their needs.<\/p>\n<p>So, keeping factors like your marketing budget, number of contacts, and marketing automation feature you require, you have to decide the best-suited email marketing software for your needs.<\/p>\n<p>If you would like some more help, you can <a href=\"https:\/\/meetings.engagebay.com\/book-demo\">schedule a demo with our sales team<\/a>.<\/p>\n<p>\ud83d\udc49 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Ready to skyrocket your email engagement rates? Uncover the top trigger email marketing tactics in our extensive guide! \ud83d\ude80&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Want to skyrocket your email engagement rates? Uncover the <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">top trigger email marketing tactics<\/a> in our extensive guide!<\/em> \ud83d\ude80<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n<p><em>Additional content by <a href=\"https:\/\/www.engagebay.com\/blog\/author\/nikita-agarwal\/\">Nikita Agarwal<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s for good reason that experts are talking about &#8216;the great digital shift&#8216; across industries. And, real estate is no [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":45271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[7607,7608],"class_list":["post-33255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-best-email-marketing-software-for-real-estate","tag-real-estate-email-marketing-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 Best Email Marketing Software for Real Estate in 2023<\/title>\n<meta name=\"description\" content=\"Best email marketing software for real estate: KVCore | AppFolio | Entrata | Boomtown | Chime | EngageBay | HubSpot | Brevo | Keap ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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