{"id":33453,"date":"2022-12-19T13:52:29","date_gmt":"2022-12-19T13:52:29","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=33453"},"modified":"2026-02-16T08:54:30","modified_gmt":"2026-02-16T08:54:30","slug":"ecommerce-landing-page-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/","title":{"rendered":"14 Stunning eCommerce Landing Page Examples (With Expert Tips)"},"content":{"rendered":"<p>A great majority of eCommerce companies already understand the value of a powerful landing page.<\/p>\n<p>And, others are finding out just how effective a good landing page can be for lead generation and lead conversion.<\/p>\n<p>A targeted, well-written landing page is like one of those decorated shop displays in the days of the past. Ideally, your landing page should make it very difficult for potential buyers to ignore your products.<\/p>\n<p>Your eCommerce landing page will (ideally \ud83d\ude05) encourage buyers to engage with your website (like window shopping in the past), and hold their attention as they decide to make a purchase.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>In this article, you&#8217;ll discover<\/strong><\/span>:<\/p>\n<ul>\n<li>The key benefits of a killer eCommerce landing page<\/li>\n<li>Major types of eCommerce landing pages<\/li>\n<li>15 real-life examples of stunning eCommerce landing pages<\/li>\n<li>Best practices for landing pages<\/li>\n<\/ul>\n<p>We know eCommerce marketers are a busy lot, so let&#8217;s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#Why_Are_Landing_Pages_Important_for_eCommerce_Websites\" >Why Are Landing Pages Important for eCommerce Websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#The_Four_Types_of_Landing_Pages\" >The Four Types of Landing Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#Top_of_the_Funnel_TOFU_Landing_Pages\" >Top of the Funnel (TOFU) Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#Middle_of_the_Funnel_MOFU_Landing_Pages\" >Middle of the Funnel (MOFU) Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#Bottom_of_the_Funnel_BOFU_Landing_Pages\" >Bottom of the Funnel (BOFU) Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#Already_Purchased_Landing_Pages\" >Already Purchased Landing Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#15_Best_eCommerce_Landing_Page_Examples_From_Top_Brands\" >15 Best eCommerce Landing Page Examples From Top Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#1_Gillette\" >1. Gillette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#2_FabFitFun\" >2. FabFitFun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#3_Solo_Stove\" >3. Solo Stove<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#4_Thistle\" >4. Thistle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#5_GoPro\" >5. GoPro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#6_Charlies_Rawsome_Granola\" >6. Charlie&#8217;s Rawsome&nbsp;Granola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#7_Home_Chef\" >7. Home Chef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#8_First_Day\" >8. First Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#9_Alala\" >9. Alala<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#10_Coco_Village\" >10. Coco Village<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#11_Skullcandy\" >11. Skullcandy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#12_De_Havilland_Gin\" >12. De Havilland Gin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#13_meowbox\" >13. meowbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#14_Koala_Sleep\" >14. Koala Sleep<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/#Ecommerce_Landing_Pages_Best_Practices_Key_Takeaways\" >Ecommerce Landing Pages Best Practices: Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_Landing_Pages_Important_for_eCommerce_Websites\"><\/span><span style=\"color: #339966;\"><strong>Why Are Landing Pages Important for eCommerce Websites?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, if you&#8217;re not yet leveraging the power of eCommerce landing pages, here are some reasons why you should:<\/p>\n<ul>\n<li><strong>Increase ROI on paid traffic: <\/strong>eCommerce landing pages help you make your offers stand out to your customers. This helps you increase the ROI on your paid ads.<\/li>\n<li><strong>Target any number of customer segments<\/strong>: You can create multiple landing pages for different <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">customer segments<\/a>. A survey showed that a personalized <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">call to action (CTA)<\/a> button <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\">converts 202% more<\/a> than a regular CTA button!<\/li>\n<li><strong>Save time with landing page builders:&nbsp;<\/strong>Most marketing software offer easy drag-and-drop landing page builders. This can save you a lot of time while allowing you to create and use multiple landing pages.<\/li>\n<li><strong>A\/B Testing for better reach:&nbsp;<\/strong>Landing pages are usually specific to different marketing campaigns. With the feature of A\/B Testing, you&#8217;ll be able to optimize your eCommerce landing pages for maximum reach and engagement.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/resources\/landing-page-basics\">Read also: Beginner&#8217;s Guide to Landing Pages<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Four_Types_of_Landing_Pages\"><\/span><span style=\"color: #339966;\"><strong>The Four Types of Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The are four major types of landing pages. This categorization is based on the customer&#8217;s position in the sales funnel.<\/p>\n<p>This makes sense, right? Let&#8217;s break it down further.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_of_the_Funnel_TOFU_Landing_Pages\"><\/span><span style=\"color: #993300;\"><strong>Top of the Funnel (TOFU) Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These landing pages are designed for people who are either unfamiliar with your brand or have very little familiarity. These are the people who are just beginning their engagement with your brand.<\/p>\n<p><strong>The main purpose of a TOFU landing page is to introduce your brand and generate leads.&nbsp;<\/strong><\/p>\n<p>Key elements of a winning TOFU landing page:<\/p>\n<ul>\n<li>Brand story\/values\/mission<\/li>\n<li>Painpoints solved by your product<\/li>\n<li>Social proof<\/li>\n<li>First-time customer offers<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Middle_of_the_Funnel_MOFU_Landing_Pages\"><\/span><span style=\"color: #993300;\"><strong>Middle of the Funnel (MOFU) Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These landing pages are designed for people who are familiar with your products but have not yet made their first purchase.<\/p>\n<p><strong>The main purpose of a MOFU landing page is to drive prospects to buy the product.&nbsp;<\/strong><\/p>\n<p>Key elements of a high-selling MOFU landing page:<\/p>\n<ul>\n<li>Targeting a specific product they are interested in<\/li>\n<li>Limited-time offer\/discount to build a sense of urgency<\/li>\n<li>Offer a <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnet<\/a> (for cold leads)<\/li>\n<li>Actionable call-to-action button<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/\">Read also: 7 Landing Page Optimization Tools For Smooth Conversions<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_of_the_Funnel_BOFU_Landing_Pages\"><\/span><span style=\"color: #993300;\"><strong>Bottom of the Funnel (BOFU) Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are landing pages designed for people who have added a product to the cart and haven&#8217;t yet checked out. Or, it can be used to upsell products to a buyer who has already added a product to the cart.<\/p>\n<p><strong>The primary goal of a BOFU landing page is to close the deal and also offer additional products that are relevant to them.&nbsp;<\/strong><\/p>\n<p>Here are some important elements of a winning BOFU landing page:<\/p>\n<ul>\n<li>Limited-time discount coupons<\/li>\n<li>&#8216;Bundle with&#8217; offers to upsell related products<\/li>\n<li>Additional discounts like free shipping<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Already_Purchased_Landing_Pages\"><\/span><strong><span style=\"color: #993300;\">Already Purchased Landing Pages<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are landing pages that are aimed at people who have already made one or more purchases. These are your potential repeat customers.<\/p>\n<p><strong>The main goal of an already purchased landing page is to build a rapport with existing customers and keep them purchasing again.&nbsp;<\/strong><\/p>\n<p>Some of the key elements of already purchased landing pages are:<\/p>\n<ul>\n<li>Offering early access to new products before they reach the open market<\/li>\n<li>Requesting testimonials or referrals<\/li>\n<li>Lifetime loyalty programs\/ incentives<\/li>\n<li>Stories from other <a href=\"https:\/\/www.engagebay.com\/blog\/happy-customers\/\">happy customers<\/a><\/li>\n<\/ul>\n<p>Every eCommerce marketer would have a few campaigns that make use of each of these landing pages.<\/p>\n<p>Now, let&#8217;s stop with the theory part of the article, and look through some real-life examples of high-converting eCommerce landing pages.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">Read also: 7 Powerful eCommerce Marketing Automation Strategies + Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Best_eCommerce_Landing_Page_Examples_From_Top_Brands\"><\/span><span style=\"color: #339966;\"><strong>15 Best eCommerce Landing Page Examples From Top Brands<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;ve already seen some of the most important elements of a successful eCommerce landing page.<\/p>\n<p>We&#8217;ve sifted to hundreds of landing pages among top eCommerce brands to bring you the most unique, and <a href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\">high-converting<\/a> ones. We&#8217;ve also listed out the elements that make each of them stand out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Gillette\"><\/span><span style=\"color: #993300;\"><strong>1. <a style=\"color: #993300;\" href=\"https:\/\/gillette.com\/\">Gillette<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33514\" aria-describedby=\"caption-attachment-33514\" style=\"width: 1434px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/gillette.png\"><img decoding=\"async\" class=\"wp-image-33514 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/gillette.png\" alt=\"Gillette ecommerce landing page example\" width=\"1434\" height=\"604\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/gillette.png 1434w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/gillette-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/gillette-1024x431.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/gillette-768x323.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/gillette-595xh.png 595w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><\/a><figcaption id=\"caption-attachment-33514\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/gillette.com\/\">Gillette<\/a> website<\/em><\/figcaption><\/figure>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what makes this eCommerce landing page a success<\/span>:<\/p>\n<ul>\n<li>This landing page targets a particular segment of prospects who are looking for high-end, luxury shaving kits.<\/li>\n<li>It&#8217;s perfect for the holiday season when many prospects would be looking for a quick gift purchase.<\/li>\n<li>There&#8217;s a catchy headline that clearly highlights the kind of product they are selling &#8211; luxury shaving tools.<\/li>\n<li>The clear call-to-action (CTA) button encourages prospects to quickly check out the items they want.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"><em>Beware of the dangers of overstocking. It can have serious consequences for your business. Get a detailed insight into it here.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_FabFitFun\"><\/span><strong><span style=\"color: #993300;\">2. <a style=\"color: #993300;\" href=\"https:\/\/fabfitfun.com\/get-the-box\">FabFitFun<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33516\" aria-describedby=\"caption-attachment-33516\" style=\"width: 1075px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/fabfitfun.png\"><img decoding=\"async\" class=\"wp-image-33516 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/fabfitfun.png\" alt=\"FabFitFun eCommerce landing page example\" width=\"1075\" height=\"695\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/fabfitfun.png 1075w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/fabfitfun-300x194.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/fabfitfun-1024x662.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/fabfitfun-768x497.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/fabfitfun-595xh.png 595w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><\/a><figcaption id=\"caption-attachment-33516\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/fabfitfun.com\/get-the-box\">FabFitFun website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what makes this a great eCommerce landing page<\/span>:<\/p>\n<ul>\n<li>Excellent graphics that are not distracting for the prospects.<\/li>\n<li>It shows social proof at the bottom, which lends more credibility to the product.<\/li>\n<li>The value provided by the product is highlighted clearly<\/li>\n<li>It offers the option of free delivery in the USA.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/\">Read also: 15 Easy Steps to Build a Personalized eCommerce Marketing Plan<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Solo_Stove\"><\/span><span style=\"color: #993300;\"><strong>3. <a style=\"color: #993300;\" href=\"https:\/\/www.solostove.com\/en-us\">Solo Stove<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33517\" aria-describedby=\"caption-attachment-33517\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostove.png\"><img decoding=\"async\" class=\"wp-image-33517 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostove.png\" alt=\"Solo Stove ecommerce landing page referral example\" width=\"984\" height=\"626\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostove.png 984w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostove-300x191.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostove-768x489.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostove-595xh.png 595w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/a><figcaption id=\"caption-attachment-33517\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.solostove.com\/en-us\/firestarter-rewards\">Solo Stove Firestarter Rewards Page<\/a><\/em><\/figcaption><\/figure>\n<p>This eCommerce landing page by Solo Stove comes under the Firestarter Rewards Page after you sign in.<\/p>\n<p>This is a great example of a crisp and engaging &#8216;already purchased&#8217; landing page. This is where you get repeat customers to engage with you and offer referrals or testimonials.<\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what&#8217;s working for this eCommerce landing page<\/span>:<\/p>\n<ul>\n<li>A single form-field encourages repeat customers to refer their friends. In this way, new leads are generated with the help of existing customers.<\/li>\n<li><a href=\"https:\/\/startupbonsai.com\/landing-page-statistics\/\">According to surveys,<\/a> multiple form fields that request the name and gender of a prospect actually see a 5% drop in conversion rates! So, a single form field is a great idea for this landing page.<\/li>\n<li>Excellent graphics, that really tie in with the brand.<\/li>\n<li>It presents a win-win situation for both the repeat customer and their friend\/family member.<\/li>\n<li>It offers share buttons for social media.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-landing-page-examples\/\">Read more: 20 of the Best Product Landing Pages Online<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Thistle\"><\/span><span style=\"color: #993300;\"><strong>4. <a style=\"color: #993300;\" href=\"https:\/\/www.thistle.co\/\">Thistle<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33518\" aria-describedby=\"caption-attachment-33518\" style=\"width: 1435px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thistle.png\"><img decoding=\"async\" class=\"wp-image-33518 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thistle.png\" alt=\"Thistle eCommerce landing page example\" width=\"1435\" height=\"705\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thistle.png 1435w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thistle-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thistle-1024x503.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thistle-768x377.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thistle-595xh.png 595w\" sizes=\"(max-width: 1435px) 100vw, 1435px\" \/><\/a><figcaption id=\"caption-attachment-33518\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.thistle.co\/\" target=\"_blank\" rel=\"noopener\">Thistle website<\/a><\/em><\/figcaption><\/figure>\n<p>Thistle is a food delivery service that brings nutritious meals to your home. There are other landing pages that you can find on the website. However, the image above is an example of the middle of funnel (MOFU) landing page.<\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what this eCommerce landing page is successful at<\/span>:<\/p>\n<ul>\n<li>There is additional information that&#8217;s relevant for prospects considering a purchase.<\/li>\n<li>The value and advantages of the product are highlighted in clear terms.<\/li>\n<li>There&#8217;s a clear call-to-action (CTA) button.<\/li>\n<li>It specifies that there&#8217;s no long-term commitment for prospects who are unsure about continuing the services for a long time.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_GoPro\"><\/span><span style=\"color: #993300;\"><strong>5. <a style=\"color: #993300;\" href=\"https:\/\/gopro.com\/en\/us\/\">GoPro<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33519\" aria-describedby=\"caption-attachment-33519\" style=\"width: 1434px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage1.png\"><img decoding=\"async\" class=\"wp-image-33519 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage1.png\" alt=\"GoPro eCommerce landing page example\" width=\"1434\" height=\"688\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage1.png 1434w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage1-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage1-1024x491.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage1-768x368.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage1-595xh.png 595w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><\/a><figcaption id=\"caption-attachment-33519\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/gopro.com\/en\/us\/\">GoPro website<\/a><\/em><\/figcaption><\/figure>\n<p>GoPro has some of the most successful eCommerce landing pages that are high-converting.<\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what makes this landing page work<\/span>:<\/p>\n<ul>\n<li>It clearly highlights one year-end offer. <a href=\"https:\/\/startupbonsai.com\/landing-page-statistics\/\">According to studies by Wishpond<\/a>, featuring more than one offer on your landing page can decrease conversion rates by up to 266%!<\/li>\n<li>The headline with the words &#8216;Last Chance&#8217; creates a sense of urgency and FOMO for prospects.<\/li>\n<li>The product is showcased with high-resolution images and graphics.<\/li>\n<\/ul>\n<p>But, GoPro goes one step further in encouraging prospects. Here&#8217;s another eCommerce landing page example from GoPro. This is a pop-up landing page that shows up for new visitors to their website \ud83d\udc47<\/p>\n<figure id=\"attachment_33520\" aria-describedby=\"caption-attachment-33520\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage2.png\"><img decoding=\"async\" class=\"wp-image-33520 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage2.png\" alt=\"GoPro eCommerce landing page example (pop-up)\" width=\"510\" height=\"571\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage2.png 510w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/goprolandingpage2-268x300.png 268w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><figcaption id=\"caption-attachment-33520\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/gopro.com\/en\/us\/\">GoPro website<\/a><\/em><\/figcaption><\/figure>\n<p>This pop-up eCommerce landing page is great for generating new leads. It offers an additional discount on GoPro products for your next purchase, and signs you up for their newsletter as well.<\/p>\n<p>However, this landing page has multiple form fields, which may affect conversion rates in the long run.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">Read also: eCommerce Brands: 10 Brands to Watch in 2026<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Charlies_Rawsome_Granola\"><\/span><span style=\"color: #993300;\"><strong>6. Charlie&#8217;s Rawsome<a style=\"color: #993300;\" href=\"https:\/\/www.thegranola.com.au\/\">&nbsp;Granola<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33534\" aria-describedby=\"caption-attachment-33534\" style=\"width: 1386px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola1.png\"><img decoding=\"async\" class=\"wp-image-33534 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola1.png\" alt=\"Charlie's Rawsome Granola eCommerce landing page example\" width=\"1386\" height=\"631\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola1.png 1386w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola1-300x137.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola1-1024x466.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola1-768x350.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola1-595xh.png 595w\" sizes=\"(max-width: 1386px) 100vw, 1386px\" \/><\/a><figcaption id=\"caption-attachment-33534\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.thegranola.com.au\/\" target=\"_blank\" rel=\"noopener\">Charlie&#8217;s Rawsome Granola website<\/a><\/em><\/figcaption><\/figure>\n<p>Charlie&#8217;s Rawsome Granola is based out of Australia and offers interesting landing pages for prospects.<\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what&#8217;s working in their favor<\/span>:<\/p>\n<ul>\n<li>The landing pages offer a great <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">customer experience<\/a>. As the prospect scrolls down the landing page, color-coordinated panels interlock with each other. This makes it visually satisfying when the prospect scrolls down the landing pages.<\/li>\n<li>There is one highlighted, dynamic image that zooms into focus for each flavor of granola.<\/li>\n<li>The product image is highlighted clearly.<\/li>\n<\/ul>\n<p>Then, as the prospect scrolls, there is another landing page that forms out of interlacing panels. This gives more information about the product and its consumption for prospects unsure of making a purchase.<\/p>\n<figure id=\"attachment_33535\" aria-describedby=\"caption-attachment-33535\" style=\"width: 1378px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola2.png\"><img decoding=\"async\" class=\"wp-image-33535 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola2.png\" alt=\"Charlie's Rawsome Granola eCommerce landing page example\" width=\"1378\" height=\"552\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola2.png 1378w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola2-300x120.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola2-1024x410.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola2-768x308.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/premiumgranola2-595xh.png 595w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" \/><\/a><figcaption id=\"caption-attachment-33535\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.thegranola.com.au\/\">Charlie&#8217;s Rawsome Granola website<\/a><\/em><\/figcaption><\/figure>\n<p>However, one aspect that can be improved in these <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a> is the call-to-action button.<\/p>\n<p>Using a different color to offset and highlight the call-to-action button could help improve conversion rates on these landing pages.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\">Read also: How To Automate Your Ecommerce Business<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Home_Chef\"><\/span><span style=\"color: #993300;\"><strong>7. <a style=\"color: #993300;\" href=\"https:\/\/www.homechef.com\/\">Home Chef<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33521\" aria-describedby=\"caption-attachment-33521\" style=\"width: 1434px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef.png\"><img decoding=\"async\" class=\"wp-image-33521 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef.png\" alt=\"Home Chef eCommerce landing page example\" width=\"1434\" height=\"703\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef.png 1434w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef-1024x502.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef-768x377.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef-595xh.png 595w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><\/a><figcaption id=\"caption-attachment-33521\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.homechef.com\/\">HomeChef website<\/a><\/em><\/figcaption><\/figure>\n<p>This is a great example of an eCommerce landing page. The design is minimalist, yet effective.<\/p>\n<p><span style=\"text-decoration: underline;\">Here are the best features of the Home Chef eCommerce landing page<\/span>:<\/p>\n<ul>\n<li>This landing page aims to build credibility for the product. It has one goal, and it achieves this goal well.<\/li>\n<li>The headline highlights the company&#8217;s prior experience of delivering to millions of customers.<\/li>\n<li>The testimonial on the right is very credible. It features the name of the customer, which lends credibility. Prospects can scroll through multiple testimonials on the same landing page too.<\/li>\n<li>This landing page also showcases the websites and magazines that they have been featured in, adding to their credibility.<\/li>\n<li><a href=\"https:\/\/niftymarketing.com\/wp-content\/uploads\/2018\/05\/nifty_landingpage_infographic_redesign_final-2.jpg\">A study by Nifty showed<\/a> that 36% of the top landing pages feature social proof in the form of testimonials from previous customers.<\/li>\n<\/ul>\n<p>Home Chef also has another unique and creative landing page option.<\/p>\n<p>Prospects can take a short quiz to determine their style of cooking from the main landing page, as in the example given below.<\/p>\n<p>Prospects are asked a few easy questions about their cooking preferences. Based on your style of cooking, the call-to-action (CTA) button directly takes you to sections that are most suitable for the prospect.<\/p>\n<figure id=\"attachment_33523\" aria-describedby=\"caption-attachment-33523\" style=\"width: 1092px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef3.png\"><img decoding=\"async\" class=\"wp-image-33523 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef3.png\" alt=\"Home Chef quiz eCommerce landing page example\" width=\"1092\" height=\"634\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef3.png 1092w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef3-300x174.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef3-1024x595.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef3-768x446.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/homechef3-595xh.png 595w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/a><figcaption id=\"caption-attachment-33523\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.homechef.com\/\">Home Chef Quiz Landing Page<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s why this landing page is a good idea<\/span>:<\/p>\n<ul>\n<li>It saves prospects the time of having to look through each category of products. Here, they are directly led to products that are most suited for them.<\/li>\n<li>It boosts engagement with the website.<\/li>\n<li>It gives prospects a sense of personalization based on their specific requirements.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_First_Day\"><\/span><span style=\"color: #993300;\"><strong>8. First Day<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33524\" aria-describedby=\"caption-attachment-33524\" style=\"width: 1431px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/firstday.png\"><img decoding=\"async\" class=\"wp-image-33524 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/firstday.png\" alt=\"First Day eCommerce landing page example\" width=\"1431\" height=\"701\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/firstday.png 1431w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/firstday-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/firstday-1024x502.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/firstday-768x376.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/firstday-595xh.png 595w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><\/a><figcaption id=\"caption-attachment-33524\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/hifirstday.com\/\">First Day website<\/a><\/em><\/figcaption><\/figure>\n<p>This is another example of a well-designed eCommerce landing page.<\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what is working well on this landing page<\/span>:<\/p>\n<ul>\n<li>Clear call-to-action button.<\/li>\n<li>Prospects can click the review tab on the right to check out more reviews.<\/li>\n<li>The products are featured clearly, with their unique selling points (USPs) marked out.<\/li>\n<\/ul>\n<p>However, this landing page could also benefit from featuring the names of their reviewers, as it would add more credibility.<\/p>\n<p>Finally, the icons below the call-to-action button can become a bit confusing for prospects. At first glance, the icons may be mistaken for showing social proof. But, the icons only make vague promises like &#8216;modern science&#8217;. These icons can be changed.<\/p>\n<p>But overall, this is a great example of what a good eCommerce landing page can look like, especially in terms of design.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/\">Read also: 2023 Guide to Email Marketing for eCommerce<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Alala\"><\/span><strong><span style=\"color: #993300;\">9. Alala<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33525\" aria-describedby=\"caption-attachment-33525\" style=\"width: 885px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/alala.png\"><img decoding=\"async\" class=\"wp-image-33525 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/alala.png\" alt=\"Alala eCommerce landing page example\" width=\"885\" height=\"582\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/alala.png 885w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/alala-300x197.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/alala-768x505.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/alala-595xh.png 595w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/a><figcaption id=\"caption-attachment-33525\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/alalastyle.com\/\">Alala website<\/a><\/em><\/figcaption><\/figure>\n<p>This is a simple, yet effective eCommerce landing page to encourage prospects to sign up for a membership at Alala.<\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s what&#8217;s working in favor of this landing page<\/span>:<\/p>\n<ul>\n<li>The minimalist design ties in with their apparel brand.<\/li>\n<li>The image highlights diverse women wearing the apparel.<\/li>\n<li>The major benefits of the membership are laid out succinctly.<\/li>\n<li>There are zero distractions from the goal of the landing page &#8212; getting people to sign up.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/\">Read more: 7 Landing Page Optimization Tools for Smooth Conversions<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Coco_Village\"><\/span><span style=\"color: #993300;\"><strong>10. <a style=\"color: #993300;\" href=\"https:\/\/www.cocovillage.com\/?redirected=1\">Coco Village<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33526\" aria-describedby=\"caption-attachment-33526\" style=\"width: 1438px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/cocovillage.png\"><img decoding=\"async\" class=\"wp-image-33526 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/cocovillage.png\" alt=\"Coco Village eCommerce landing page example\" width=\"1438\" height=\"690\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/cocovillage.png 1438w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/cocovillage-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/cocovillage-1024x491.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/cocovillage-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/cocovillage-595xh.png 595w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/a><figcaption id=\"caption-attachment-33526\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.cocovillage.com\/?redirected=1\">Coco Village website<\/a><\/em><\/figcaption><\/figure>\n<p>Coco Village features products for children and ships across the US and Canada.<\/p>\n<p><span style=\"text-decoration: underline;\">This landing page is excellent because<\/span>:<\/p>\n<ul>\n<li>It highlights one particular seasonal collection of products.<\/li>\n<li>It offers a limited-time discount code at the bottom, which creates a sense of urgency.<\/li>\n<li>Both call-to-action (CTA) buttons are clear. Prospects can either begin by shopping the holiday collection or across the store, based on their requirements.<\/li>\n<\/ul>\n<p>However, it may not always be a good idea to have multiple call-to-action (CTA) buttons for the same landing page.<\/p>\n<p><a href=\"https:\/\/startupbonsai.com\/landing-page-statistics\/\">A study by Unbounce<\/a> found that a landing page with a single CTA converts at a faster rate.<\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Boost your sales success with the ultimate sales page examples \u2013 dive into our in-depth guide today! \ud83d\ude80&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Boost your sales success with the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-page\/\">ultimate sales page examples<\/a> \u2013 dive into our in-depth guide today!<\/em> \ud83d\ude80<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Skullcandy\"><\/span><strong><span style=\"color: #993300;\">11. <a style=\"color: #993300;\" href=\"https:\/\/www.skullcandy.com\/\">Skullcandy<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33527\" aria-describedby=\"caption-attachment-33527\" style=\"width: 1429px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Skullcandy.png\"><img decoding=\"async\" class=\"wp-image-33527 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Skullcandy.png\" alt=\"Skullcandy eCommerce landing page example\" width=\"1429\" height=\"687\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Skullcandy.png 1429w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Skullcandy-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Skullcandy-1024x492.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Skullcandy-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Skullcandy-595xh.png 595w\" sizes=\"(max-width: 1429px) 100vw, 1429px\" \/><\/a><figcaption id=\"caption-attachment-33527\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.skullcandy.com\/\">Skullcandy website<\/a><\/em><\/figcaption><\/figure>\n<p>This is yet another excellent example of a good eCommerce landing page. Here, the goal is to promote a few selected products for holiday shoppers.<\/p>\n<p><span style=\"text-decoration: underline;\">What this eCommerce landing page successfully does<\/span>:<\/p>\n<ul>\n<li>A very catchy headline that appeals to the prospect&#8217;s interests.<\/li>\n<li>There are clear images and descriptions of the highlighted products.<\/li>\n<li>The single call-t0-action (CTA) button would work well. But prospects can also click on the options on the right without a clear CTA button if they wish.<\/li>\n<li>This is a great example of a middle of the funnel (MOFU) landing page, where the goal is not to gather more leads. The goal is to give more information, to drive the prospect to buy the product.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-examples\/\">Read more: Unlocking Success: 8 Exceptional Landing Page Examples And Why They Work<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_De_Havilland_Gin\"><\/span><span style=\"color: #993300;\"><strong>12. <a style=\"color: #993300;\" href=\"https:\/\/dehavillandgin.com\/\">De Havilland Gin<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33528\" aria-describedby=\"caption-attachment-33528\" style=\"width: 1405px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland2.png\"><img decoding=\"async\" class=\"wp-image-33528 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland2.png\" alt=\"De Havilland Gin eCommerce landing page example\" width=\"1405\" height=\"705\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland2.png 1405w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland2-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland2-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland2-768x385.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland2-595xh.png 595w\" sizes=\"(max-width: 1405px) 100vw, 1405px\" \/><\/a><figcaption id=\"caption-attachment-33528\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/dehavillandgin.com\/\">De Havilland Gin website<\/a><\/em><\/figcaption><\/figure>\n<p>This is one of the landing pages on the De Havilland Gin website.<\/p>\n<p><span style=\"text-decoration: underline;\">What&#8217;s great about these landing pages<\/span>:<\/p>\n<ul>\n<li>It tells the story of the brand and product in an engaging way.<\/li>\n<li>It highlights that it is a luxury product through the brand story.<\/li>\n<li>After scrolling through the brand story, prospects are led to another landing page, with a CTA button. Check the image below.<\/li>\n<li>It flows in such a way that the prospect feels like they have taken this journey with the brand.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-conversion-funnel\/\">Read also: eCommerce Conversion Funnel in 5 Stages<\/a><\/p>\n<p><a style=\"font-size: 16px; font-weight: bold; text-align: center; background-color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland1.png\"><img decoding=\"async\" class=\"wp-image-33529 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland1.png\" alt=\"De Havilland Gin eCommerce landing page example\" width=\"1389\" height=\"707\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland1.png 1389w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland1-300x153.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland1-1024x521.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland1-768x391.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/dehavilland1-595xh.png 595w\" sizes=\"(max-width: 1389px) 100vw, 1389px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/dehavillandgin.com\/\">De Havilland Gin website<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_meowbox\"><\/span><strong><span style=\"color: #993300;\">13. meowbox<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33531\" aria-describedby=\"caption-attachment-33531\" style=\"width: 1433px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/meowbox1.png\"><img decoding=\"async\" class=\"wp-image-33531 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/meowbox1.png\" alt=\"meowbox eCommerce landing page examples\" width=\"1433\" height=\"695\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/meowbox1.png 1433w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/meowbox1-300x145.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/meowbox1-1024x497.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/meowbox1-768x372.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/meowbox1-595xh.png 595w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/a><figcaption id=\"caption-attachment-33531\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/meowbox.com\/\">meowbox website<\/a><\/em><\/figcaption><\/figure>\n<p>This eCommerce landing page from meowbox is a great example of a top-of-the-funnel (TOFU) landing page. Here&#8217;s what makes it stand out:<\/p>\n<ul>\n<li>In this case, the two CTA buttons make sense for the holiday season. This landing page can capture leads who own a cat and leads who are looking to gift a meowbox subscription to friends and family.<\/li>\n<li>Prospects are then led to a middle-of-the-funnel landing page, where they get details of pricing plans.<\/li>\n<li>It also showcases social proof with leading websites\/brands.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-a-b-testing\/\">Read also: The Definitive Landing Page A\/B Testing Guide [With Ideas &amp; Case Studies]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Koala_Sleep\"><\/span><span style=\"color: #993300;\"><strong>14. Koala Sleep<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_33536\" aria-describedby=\"caption-attachment-33536\" style=\"width: 1434px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koala-mattress1.1.png\"><img decoding=\"async\" class=\"wp-image-33536 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koala-mattress1.1.png\" alt=\"Koala Sleep eCommerce landing page example\" width=\"1434\" height=\"585\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koala-mattress1.1.png 1434w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koala-mattress1.1-300x122.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koala-mattress1.1-1024x418.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koala-mattress1.1-768x313.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koala-mattress1.1-595xh.png 595w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><\/a><figcaption id=\"caption-attachment-33536\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/koala.com\/en-au\">Koala website<\/a><\/em><\/figcaption><\/figure>\n<figure id=\"attachment_33537\" aria-describedby=\"caption-attachment-33537\" style=\"width: 1433px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koalamattress1.png\"><img decoding=\"async\" class=\"wp-image-33537 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koalamattress1.png\" alt=\"Koala Sleep eCommerce landing page example\" width=\"1433\" height=\"565\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koalamattress1.png 1433w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koalamattress1-300x118.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koalamattress1-1024x404.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koalamattress1-768x303.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/koalamattress1-595xh.png 595w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/a><figcaption id=\"caption-attachment-33537\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/koala.com\/en-au\">Koala website<\/a><\/em><\/figcaption><\/figure>\n<p>This eCommerce landing page showcases the use of a video for landing pages. The goal of this landing page is to promote one product &#8212; the sofa bed.<\/p>\n<p>The words &#8216;sofa bed&#8217; re-arrange themselves to read as &#8216;bed sofa&#8217;, while the video zooms in on the product. This highlights the versatile nature of the product itself through video.<\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s why this landing page is successful<\/span>:<\/p>\n<ul>\n<li>The headline &#8216;Sleep Elevated&#8217; appears as the image of the sofa zooms in.<\/li>\n<li>The re-arranged words add a classy touch and highlight the nature of the product.<\/li>\n<\/ul>\n<p>However, this landing page lacks a CTA button. Adding a CTA button would increase conversion rates for this landing page.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/\">Read also: 12 Great Landing Page Optimization Practices &#8212; The Ultimate Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ecommerce_Landing_Pages_Best_Practices_Key_Takeaways\"><\/span><span style=\"color: #339966;\"><strong>Ecommerce Landing Pages Best Practices: Key Takeaways<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on the real-life eCommerce landing page examples above, here are some of the best practices for optimizing your landing pages:<\/p>\n<ul>\n<li>Include a single, clear CTA button. Use multiple CTAs only for special purposes like seasonal discounts.<\/li>\n<li>A catchy, pithy headline goes a long way in grabbing the attention of prospects.<\/li>\n<li>Have minimal distractions from the goal of the landing page.<\/li>\n<li>Use social proof wherever applicable.<\/li>\n<li>Images should be clear and of a high resolution.<\/li>\n<li>Include minimal site navigation options.<\/li>\n<li>Ensure that you run A\/B testing on each landing page.<\/li>\n<li>Each landing page should also be optimized for mobiles and tablets.<\/li>\n<\/ul>\n<p>So, which of these real-life eCommerce landing pages truly inspired you today? Let us know in the comments below.<\/p>\n<p>If you want to try the world&#8217;s most affordable <a href=\"https:\/\/www.engagebay.com\/products\/crm\">all-in-one CRM tool<\/a> for your client relationships and <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, there&#8217;s always <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> \ud83d\udc47<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A great majority of eCommerce companies already understand the value of a powerful landing page. 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