{"id":33601,"date":"2022-12-20T14:08:03","date_gmt":"2022-12-20T14:08:03","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=33601"},"modified":"2025-01-10T06:53:13","modified_gmt":"2025-01-10T06:53:13","slug":"ecommerce-brands","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/","title":{"rendered":"eCommerce Brands: 10 Brands to Watch in 2025"},"content":{"rendered":"<p>eCommerce makes the world go \u2018round. As the industry becomes more and more saturated, there is a subset of brands that lead the way, innovating what eCommerce is and continues to be.<\/p>\n<p>In this guide article, we\u2019ll take a look at 10 exceptional eCommerce brands and what you can learn from them.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#1_Amazon\" >1. Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#2_Alfred\" >2. Alfred<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#3_Target\" >3. Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#4_Beauty_Pie\" >4. Beauty Pie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#5_Home_Depot\" >5. Home Depot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#6_Olipop\" >6. Olipop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#7_AT_T\" >7. AT&amp;T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#8_Welly\" >8. Welly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#9_Rakuten\" >9. Rakuten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#10_Dossier\" >10. Dossier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Amazon\"><\/span><span style=\"color: #339966;\"><strong>1. Amazon<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is there a bigger brand on the planet right now than Amazon, especially in the realm of eCommerce? We\u2019d argue that no, there isn\u2019t!<\/p>\n<p>The company has also grown to incorporate elements of artificial intelligence, digital streaming, <a href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/\">online advertising<\/a>, and cloud computing into its list of services, so Amazon has truly diversified.<\/p>\n<p>Amazon could have rested on its laurels as a multi-billion-dollar company, but it didn\u2019t. Instead, Amazon has continued to expand and innovate.<\/p>\n<p>The company isn\u2019t afraid to act fast yet doesn\u2019t hitch its wagon to failing trends.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">Read also: The 5 Best eCommerce Platforms for Startups<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Alfred\"><\/span><strong><span style=\"color: #339966;\">2. Alfred<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los Angeles-based coffee brand Alfred has made quite a splash despite not yet reaching household name status.<\/p>\n<p>Alfred has grown to include locations in Kuwait and Japan as well as the United States. The brand also has a coffee app, attractive brick-and-mortar stores, and an online shop for all your coffee needs.<\/p>\n<p>Between its in-person locations and its online shop, there\u2019s a design cohesion that has really solidified and will continue to strengthen Alfred\u2019s brand.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">Read also: 7 Powerful eCommerce Marketing Automation Strategies + Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Target\"><\/span><span style=\"color: #339966;\"><strong>3. Target<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Target is one of those brands that needs no introduction. As one of the biggest retailers out there, Target has become an expert in brand positioning, building its market presence, and inventory management to always keep up with consumer demands.<\/p>\n<p>It\u2019s no wonder then that the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">customer shopping experience<\/a> is quite favorable at Target. The brand has also expanded to work with designer brands and major companies like Starbucks without alienating its audience.<\/p>\n<p>As Target continues to present more and more offerings like grocery goods and a pharmacy, it will set itself up to become a one-stop shop for a consumer\u2019s many needs.<\/p>\n<p>That\u2019s a good trait to emulate!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/shopify-marketing\/\">Read also: 16 Powerful Shopify Marketing Strategies To Stand Out<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Beauty_Pie\"><\/span><strong><span style=\"color: #339966;\">4. Beauty Pie<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another eCommerce brand to have on your radar is Beauty Pie, a cosmetics brand that offers subscription beauty products.<\/p>\n<p>The crux of Beauty Pie\u2019s services is this: you can skip the middleman by purchasing from beauty labs. This saves the consumer money as retailers always increase the prices of goods.<\/p>\n<p>Beauty Pie has built an enviable <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media presence<\/a>, which is essential for all eCommerce brands to do more than survive today but thrive!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bigcommerce-vs-magento\/\">Read also: BigCommerce vs Magento: Features, Pricing, and More Compared<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Home_Depot\"><\/span><strong><span style=\"color: #339966;\">5. Home Depot<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the biggest home improvement retailer today, Home Depot has succeeded because it aspires to follow a variety of core values.<\/p>\n<p>They include maintaining an entrepreneurial spirit, fostering a sense of respect, doing what\u2019s right, giving back to the community, and providing <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tools\/\">great customer service<\/a> while at the same time prioritizing its own employees as well.<\/p>\n<p>That\u2019s a good takeaway, as your employees are all you have. No matter the size of your eCommerce brand now, without employees, none of your goals are achieved. Take care of your team and you can achieve amazing things!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/\">Read also: eCommerce Integration: Do You Need It?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Olipop\"><\/span><span style=\"color: #339966;\"><strong>6. Olipop<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/m.media-amazon.com\/images\/I\/81tMJ51QSRL.jpg\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/m.media-amazon.com\/images\/I\/81tMJ51QSRL.jpg\" alt=\"Olipop on Amazon\" width=\"1800\" height=\"1800\"><\/a><figcaption class=\"wp-caption-text\"><em>Olipop on Amazon<\/em><\/figcaption><\/figure>\n<p>It\u2019s no secret that soft drinks aren\u2019t healthy. Olipop makes your favorite soda flavors a little bit better for you, but it\u2019s in more than its products that the brand has innovated.<\/p>\n<p>This eCommerce brand gives you a taste of what you\u2019re in for when you crack open an Olipop can through its branding. It\u2019s bright, bubbly, and cheery. Olipop also has a playful tone that\u2019s perfect for a brand that sells soft drinks.<\/p>\n<p>This just goes to show how very important branding is, especially brand cohesion. You don\u2019t always have to preview your eCommerce product or service the way that Olipop has, but a strong brand will <a href=\"https:\/\/www.engagebay.com\/blog\/happy-customers-strategies\/\">resonate with customers<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">14 Stunning eCommerce Landing Page Examples (With Expert Tips)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_AT_T\"><\/span><strong><span style=\"color: #339966;\">7. AT&amp;T<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As one of the biggest phone service providers out there, eCommerce company AT&amp;T is absolutely worth talking about and paying attention to.<\/p>\n<p>AT&amp;T promotes values of equality, making a difference, and pursuing excellence at every turn. They encourage their staff to think big and live true, which is something the brand has achieved by embracing 5G technology and fiber optics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Welly\"><\/span><strong><span style=\"color: #339966;\">8. Welly<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First aid is essential, but it deserves to be fun too! That\u2019s where Welly comes in, a brand that makes first aid items with unique designs that kids and adults alike can\u2019t get enough of.<\/p>\n<p>You don\u2019t always have to reinvent the wheel as an eCommerce brand. Sometimes taking something that everyone already needs and uses like bandages and adding a fun spin to it is enough to be impactful.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\">Read also: All the Basics of Omnichannel Marketing (+ Examples)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Rakuten\"><\/span><span style=\"color: #339966;\"><strong>9. Rakuten<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If Rakuten was just another retailer, we probably wouldn\u2019t be talking about them today, but they\u2019re a lot more than that!<\/p>\n<p>Rakuten also offers cash back when you shop at more than 3,500 stores. You can join for free since Rakuten gets a commission of sales when you choose a retailer through them. They don\u2019t hog it all though, as Rakuten also gives you cash back through the commission.<\/p>\n<p>Consumers will always be interested in saving money, and Rakuten makes that exceptionally easy to do. It\u2019s free and easy to sign up, and customers are rewarded for doing something they\u2019d already do anyway: shop.<\/p>\n<p>That they can get cash back inspires them to keep shopping!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-ecommerce\/\">Read also: 8 Best Email Marketing Software for eCommerce in 2023<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Dossier\"><\/span><span style=\"color: #339966;\"><strong>10. Dossier<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last eCommerce brand we\u2019ll look at is Dossier, a perfume retailer that strives to get customers lower prices. The goal is to make perfume more readily available to everyone so it\u2019s no longer just a luxury product.<\/p>\n<p>That doesn\u2019t mean you get a cheap experience through Dossier; quite the contrary! From its high-end website to its product showcases, you feel like you\u2019re buying a high-end product until you glimpse at the price tag.<\/p>\n<p>Dossier takes the standard of selling perfume at high premiums and turns the idea on its head, which is why the brand has so many flocking to it.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/woocommerce-vs-magento\/\">Read also: WooCommerce vs Magento: A Complete, Unbiased Overview<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is yours an aspiring eCommerce brand? You can learn so much from the 10 eCommerce brands we spotlighted today.<\/p>\n<p>We hope this article was a good inspiration for you.<\/p>\n<p>If you&#8217;re an eCommerce business owner, you may feel the need for an affordable <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation solution<\/a> &#8212; and there aren&#8217;t many!<\/p>\n<p>Try <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> for your eCommerce store. We\u2019re newly <a href=\"https:\/\/www.engagebay.com\/integrations\/shopify-integration\">integrated with Shopify<\/a> and offer complete eCommerce marketing automation.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>eCommerce makes the world go \u2018round. As the industry becomes more and more saturated, there is a subset of brands [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":71194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7615],"class_list":["post-33601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce Brands: 10 Brands to Watch in 2025<\/title>\n<meta name=\"description\" content=\"In this guide article, we\u2019ll take a look at 10 exceptional eCommerce brands and what you can learn from them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Brands: 10 Brands to Watch in 2025\" \/>\n<meta property=\"og:description\" content=\"In this guide article, we\u2019ll take a look at 10 exceptional eCommerce brands and what you can learn from them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T14:08:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T06:53:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ecommerce-brands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" 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