{"id":33607,"date":"2022-12-22T13:58:15","date_gmt":"2022-12-22T13:58:15","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=33607"},"modified":"2026-03-18T08:36:55","modified_gmt":"2026-03-18T08:36:55","slug":"ecommerce-integration","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/","title":{"rendered":"eCommerce Integration: Do You Need It?"},"content":{"rendered":"<p>An eCommerce platform is a great choice for your company no matter its size and industry, but what you need to concern yourself with as well is eCommerce integration.<\/p>\n<p>If you need an introduction to the topic, this article is a great place to start.<\/p>\n<p>We\u2019ll explain what this form of integration is, including the various types, and then delve into the benefits of eCommerce integration.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#What_Is_eCommerce_Integration\" >What Is eCommerce Integration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#The_Types_of_eCommerce_Integration_Platforms\" >The Types of eCommerce Integration Platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Add-Ons\" >Add-Ons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Middleware\" >Middleware<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Custom-Built_Integration\" >Custom-Built Integration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#What_Are_the_Benefits_of_eCommerce_Integration\" >What Are the Benefits of eCommerce Integration?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Better_growth_rates\" >Better growth rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Better_data_integrity\" >Better data integrity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Enhanced_customer_experience\" >Enhanced customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Saves_time\" >Saves time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Increased_sales\" >Increased sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; 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You can take your current Shopify data and then feed it into EngageBay to unlock marketing campaign insights.<\/p>\n<p>Further, you can use EngageBay\u2019s Shopify integration to create your own online store. Sync up your existing contacts and begin selling to them, target marketing opportunities as they become timely, track order details, and review analytics such as customer behavior and lots more.<\/p>\n<p>That\u2019s one example of <a href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/\">eCommerce integrations<\/a> of many, and quite an excellent example, at that!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/integrations\/shopify-integration\">Convert Shopify data into campaign gems with EngageBay<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Types_of_eCommerce_Integration_Platforms\"><\/span><span style=\"color: #339966;\"><strong>The Types of eCommerce Integration Platforms<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s now go over the various types of integrations that can occur on your eCommerce platform of choice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add-Ons\"><\/span><span style=\"color: #993300;\"><strong>Add-Ons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first type is add-ons, which are extensions, apps, and other off-the-shelf solutions that work for SaaS businesses, startups, small-to-mid-sized businesses, and all nature of companies in between.<\/p>\n<p>The integration with an eCommerce platform occurs on a point-to-point level.<\/p>\n<p>As a type of pre-made integration, an add-on is readily available to use, which makes it a convenient option.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Middleware\"><\/span><strong><span style=\"color: #993300;\">Middleware<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next type of eCommerce integration is middleware.<\/p>\n<p>The pre-built connectors in this hub include cloud services and computer software. You can use the connectors within middleware to sync up to endpoint systems. That explains why middleware is referred to by some as computer glue.<\/p>\n<p>Middleware and other pre-made integrations are very scalable so that as your business grows, the eCommerce integrations you\u2019re using can continue to grow right alongside you.<\/p>\n<p>This will make your eCommerce platform even more valuable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Custom-Built_Integration\"><\/span><span style=\"color: #993300;\"><strong>Custom-Built Integration<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last option is to customize everything. Based on the size and needs of your current eCommerce system, you\u2019ll create an integration that connects with the services you need to grow.<\/p>\n<p>These types of integrations take the longest to create and implement because they\u2019re unique to every company that uses them.<\/p>\n<p>Further, custom-built integrations are the most expensive due to their very nature.<\/p>\n<p>However, if you\u2019re looking for an integration solution that fits your eCommerce business like a glove, a custom solution is the way to go. That said, you will have to proactively scale the integration as your company grows and your needs change.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"EngageBay-Shopify Integration: Features, Benefits, Setup Instructions\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_pHzTcF-Cds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/\">12 Ways You Can Use CRM for Ecommerce Personalization<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_eCommerce_Integration\"><\/span><span style=\"color: #339966;\"><strong>What Are the Benefits of eCommerce Integration?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>eCommerce integration can be highly advantageous for your company, so let\u2019s look at the various ways how.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_growth_rates\"><\/span><span style=\"color: #993300;\"><strong>Better growth rates<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Growth should never be something a company needs to fear because you\u2019re stressed that your current eCommerce solutions won\u2019t grow with you.<\/p>\n<p>The scalability of eCommerce integration encourages your startup or small business to open its wings and fly. You can take your company to new heights with the support of the integrative platform.<\/p>\n<p>Announcing the integration may lead to another business spike, especially if you can partner with a company or brand that your audience is excited about.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_data_integrity\"><\/span><span style=\"color: #993300;\"><strong>Better data integrity<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you open the door to integrating with other companies, you now have double the data security and integrity. That will put your own company\u2019s collective mind at ease as well as alleviate security concerns on the part of your customers.<\/p>\n<p>Data integrity extends to data accuracy as well, which is something you\u2019ll have to worry about far less thanks to the backing of another company within your eCommerce sphere.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/\">Read also: 15 Easy Steps to Build a Personalized eCommerce Marketing Plan<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_customer_experience\"><\/span><strong><span style=\"color: #993300;\">Enhanced customer experience<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Companies are always striving to improve the customer experience, and surely, your own startup or small business is no exception.<\/p>\n<p>The <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">customer experience<\/a> is everything to do with how your eCommerce platform functions on the part of the customer.<\/p>\n<p>By integrating with other services, you can expand functionality or simplify processes for purchasing and tracking orders.<\/p>\n<p>Your audience will love how much easier it is to do business with you, and in the future, should certainly feel inspired to offer you their repeat business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Saves_time\"><\/span><span style=\"color: #993300;\"><strong>Saves time<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Especially on the part of the customer, eCommerce integrations save time.<\/p>\n<p>Imagine having an integration that makes it easier for a customer to check out or track their order from mobile, or even an integration that saves the customer time from having to use two separate platforms when they can use one through the integration.<\/p>\n<p>These kinds of services make integrating with another service worth its weight in gold.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-crm\/\">Read also: eCommerce CRM: The Top Platforms for Streamlining Your Business<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_sales\"><\/span><strong><span style=\"color: #993300;\">Increased sales<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s no secret that <a href=\"https:\/\/www.engagebay.com\/blog\/happy-customers\/\">happy customers<\/a> are usually happy to spend money as well.<\/p>\n<p>Once customers see how your new integration works and get a feel for it themselves, then as we said before, they will likely be eager to make repeat purchases.<\/p>\n<p>More so, they might refer your eCommerce store to their friends, family, or colleagues after enjoying such a smooth checkout process. Referrals are always great for business!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">14 Stunning eCommerce Landing Page Examples (With Expert Tips)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>eCommerce integration such as EngageBay\u2019s new integration with Shopify benefits both parties involved in the integration, but it\u2019s the customers who win the most.<\/p>\n<p>They now get to enjoy an optimal checkout process while you can rely on the services of others to scale up in the future.<\/p>\n<p>Integrating with Shopify is not all we\u2019ve done. Our EngageBay team has now rolled out <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">eCommerce marketing automation<\/a> to save marketers like yourself more time.<\/p>\n<p>You can retarget abandoned cart users, send welcome emails and transactional emails, split-test your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing campaigns<\/a>, and more easily build your lists.<\/p>\n<p>Try EngageBay today!<\/p>\n<p><em>\ud83d\udc49Boost your ecommerce success with the ultimate CRM strategies \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/\">dive into our in-depth guide today<\/a>! \ud83d\ude80<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":33825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7619],"class_list":["post-33607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce-integration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce Integration: Do You Need It?<\/title>\n<meta name=\"description\" content=\"eCommerce platforms integrate with software by syncing up and allowing you to use their functionalities within the eCommerce platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Integration: Do You Need It?\" \/>\n<meta property=\"og:description\" content=\"eCommerce platforms integrate with software by syncing up and allowing you to use their functionalities within the eCommerce platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-22T13:58:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T08:36:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ecommerece-integrations.png\" \/>\n\t<meta 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