{"id":33610,"date":"2022-12-22T13:29:35","date_gmt":"2022-12-22T13:29:35","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=33610"},"modified":"2026-04-07T15:35:41","modified_gmt":"2026-04-07T15:35:41","slug":"ecommerce-content-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/","title":{"rendered":"eCommerce Content Marketing and Why You Need It"},"content":{"rendered":"<p>Everyone has heard the old saying that content is king, and that\u2019s as much true these days as it was when that phrase was coined.<\/p>\n<p>As an eCommerce brand, content marketing is especially not something you can afford to eschew.<\/p>\n<p>In today\u2019s guide article, we\u2019ll look at how content marketing applies in the sphere of eCommerce and recommend some strategies to implement to boost your growth.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#What_Is_eCommerce_Content_Marketing\" >What Is eCommerce Content Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Inform_and_educate\" >Inform and educate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Engage_and_entertain\" >Engage and entertain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Build_and_demonstrate_authority\" >Build and demonstrate authority<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#The_Benefits_of_eCommerce_Content_Marketing\" >The Benefits of eCommerce Content Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Brand_differentiation\" >Brand differentiation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#A_better_audience_connect\" >A better audience connect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Transparency\" >Transparency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#The_Elements_of_a_Successful_eCommerce_Content_Marketing_Strategy\" >The Elements of a Successful eCommerce Content Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Video\" >Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Blog_Content\" >Blog Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Testimonials_Success_Stories\" >Testimonials \/ Success Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Product_Manuals_Guides\" >Product Manuals \/ Guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Case_Studies\" >Case Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Infographics\" >Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Podcasts\" >Podcasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Webinars\" >Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#eBooks\" >eBooks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Quizzes\" >Quizzes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_eCommerce_Content_Marketing\"><\/span><span style=\"color: #339966;\"><strong>What Is eCommerce Content Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>eCommerce content marketing goes by another name, content commerce. This is a highly specific form of content marketing for eCommerce companies and industries that focuses on providing content for specific reasons.<\/p>\n<p>Those reasons all tie back to your <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-sales-leads\/\">eCommerce leads<\/a> and customers and include the following.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inform_and_educate\"><\/span><span style=\"color: #993300;\"><strong>Inform and educate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content marketing can educate your audience on your own eCommerce company background as well as your roster of products and services.<\/p>\n<p>This informative content, when positioned early enough in the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/\">customer journey<\/a>, can more quickly inspire purchasing decisions.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\">Read also: How to Get Started in Freelance Digital Marketing [Guide]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Engage_and_entertain\"><\/span><strong><span style=\"color: #993300;\">Engage and entertain<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve converted leads into customers, part of retaining them involves engaging with them. Posting entertaining content is certainly a great way to do that.<\/p>\n<p>When determining what will pass for entertaining content, you have to think within the parameters of your brand. Don\u2019t venture from your brand voice just to engage with customers.<\/p>\n<p>You\u2019ll usually end up alienating them instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_and_demonstrate_authority\"><\/span><strong><span style=\"color: #993300;\">Build and demonstrate authority<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you post content such as infographics, eBooks, whitepapers, and webinars, and especially if this content spreads, you come across as a trustworthy, authoritative resource.<\/p>\n<p>This can inspire trust among your audience and even inspire curious leads to look deeper into your eCommerce company.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing\/\">Read also: 5 Reasons Content Marketing Is The Future Of Your Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_eCommerce_Content_Marketing\"><\/span><span style=\"color: #339966;\"><strong>The Benefits of eCommerce Content Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your eCommerce business isn\u2019t already doing so, why should you embrace content marketing? There are plenty of benefits to reap, so let\u2019s take a closer look.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_differentiation\"><\/span><span style=\"color: #993300;\"><strong>Brand differentiation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How do you separate yourself from the thousands of other <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brands<\/a> out there doing the same thing you are? With content marketing.<\/p>\n<p>Through content marketing, you can showcase your company\u2019s personality, establish and solidify your brand, and make it undoubtedly clear who you are.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/\">Read also: Content Marketing Funnels: The Key to Unlocking Your Brand\u2019s Potential<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_better_audience_connect\"><\/span><strong><span style=\"color: #993300;\">A better audience connect<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Engaging with your audience at any <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">stage of the sales funnel<\/a> is important, and that\u2019s a goal that content marketing can achieve again and again.<\/p>\n<p>If you can post the kind of content that gets people talking, then they\u2019ll be excited to share that content across <a href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">social media<\/a> and elsewhere on the Internet.<\/p>\n<p>How can content make more customers convert? It goes back to what we talked about in the last section.<\/p>\n<p>Good content can inform your audience and boost your trust, which inspires a <a href=\"https:\/\/www.engagebay.com\/blog\/exit-intent-popup-examples\/\">higher rate of conversions<\/a>. You\u2019ll recall as well that eCommerce content marketing can also engage with your current audience to retain them.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Master the art of high-performing marketing with the perfect strategies \u2013 check out our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">expert guide<\/a> for all the details! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f947.svg\" alt=\"\ud83e\udd47\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transparency\"><\/span><span style=\"color: #993300;\"><strong>Transparency<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers are all about transparency these days.<\/p>\n<p>Through behind-the-scenes videos or interviews with employees, you can show your audience how human your company really is and solidify their decision to invest in your products and services.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing\/\">Read also: 8 Fantastic eCommerce Marketing Strategies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Elements_of_a_Successful_eCommerce_Content_Marketing_Strategy\"><\/span><span style=\"color: #339966;\"><strong>The Elements of a Successful eCommerce Content Marketing Strategy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For the rest of this article, we\u2019ll closely examine the elements that you should incorporate in your eCommerce content marketing campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video\"><\/span><strong><span style=\"color: #993300;\">Video<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the fastest-growing types of content is undoubtedly <a href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\">video marketing<\/a>. Although it\u2019s not easy for many eCommerce business owners to get in front of a camera, it\u2019s for the benefit of your company.<\/p>\n<p><strong>Video resource Wave.video reports that users retain only about 10% of a message when reading text versus retaining up to 95% of the message when watching a video.<\/strong><\/p>\n<p>That\u2019s a huge difference!<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"We Need To Talk About Video Marketing. It\u2019s a Game Changer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Nczu68eZ3yk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Blog_Content\"><\/span><strong><span style=\"color: #993300;\">Blog Content<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Incorporating blogs as part of your overarching content marketing strategy is always a wise choice. Blogs can inform, educate, and provide entertainment as we talked about before.<\/p>\n<p>The key to blogging is to do so consistently. If you haven\u2019t already, you\u2019ll have to sit down with key staff and create an editorial calendar.<\/p>\n<p>To determine what to write about, do keyword research. Your audience will be that much more engaged with your blog content when you\u2019re writing about what they\u2019re curious to learn more about!<\/p>\n<figure id=\"attachment_18390\" aria-describedby=\"caption-attachment-18390\" style=\"width: 1547px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-18390 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/EngageBay-blog.jpg\" alt=\"EngageBay blog example for small business marketing\" width=\"1547\" height=\"753\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/EngageBay-blog.jpg 1547w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/EngageBay-blog-300x146.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/EngageBay-blog-1024x498.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/EngageBay-blog-768x374.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/EngageBay-blog-1536x748.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/EngageBay-blog-595xh.jpg 595w\" sizes=\"(max-width: 1547px) 100vw, 1547px\" \/><\/a><figcaption id=\"caption-attachment-18390\" class=\"wp-caption-text\"><em>EngageBay blog<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Testimonials_Success_Stories\"><\/span><span style=\"color: #993300;\"><strong>Testimonials \/ Success Stories<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How has using your products or services changed the lives of your customers? Testimonials, reviews, and success stories are all viable content to incorporate into your marketing strategy.<\/p>\n<p>You\u2019re directly proving to your audience that they can trust the quality of your products and services.<\/p>\n<p>If you do showcase testimonials or reviews, be sure to request permission from the reviewer first.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing-strategies\/\">Read also: 8 Effective eCommerce Content Marketing Strategies<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_Manuals_Guides\"><\/span><span style=\"color: #993300;\"><strong>Product Manuals \/ Guides<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How does the average person use your product? What does your service entail?<\/p>\n<p>Even if this information seems obvious to you, it might not be to someone who is brand new to your eCommerce products and services, so you might consider putting together a thoughtful manual or guide that explains how it\u2019s done.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/\">Read also: eCommerce Integration: Do You Need It?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Case_Studies\"><\/span><span style=\"color: #993300;\"><strong>Case Studies<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Like a testimonial, a case study is designed to inspire trust in the reader. You\u2019re showcasing a problem that a person had and then explaining how your products or services solved that problem.<\/p>\n<p>If you can, include numbers and other data in your case study, as that makes the evidence irrefutable.<\/p>\n<figure id=\"attachment_33678\" aria-describedby=\"caption-attachment-33678\" style=\"width: 1827px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/case-studies\/all-in-one-case-study\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-33678 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo.png\" alt=\"Case Study by EngageBay\" width=\"1827\" height=\"665\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo.png 1827w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-300x109.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-1024x373.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-768x280.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-1536x559.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-595xh.png 595w\" sizes=\"(max-width: 1827px) 100vw, 1827px\" \/><\/a><figcaption id=\"caption-attachment-33678\" class=\"wp-caption-text\"><em>A case study by EngageBay<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Infographics\"><\/span><span style=\"color: #993300;\"><strong>Infographics<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have long-form content or older blog content, why not repurpose it into a more visual medium such as an infographic?<\/p>\n<p>Infographics can go viral if they\u2019re well put together and include information that your audience (and other audiences) find captivating or informative!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">Read also: 25 Top eCommerce Marketing Tools Sure to Boost Sales in 2023<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Podcasts\"><\/span><strong><span style=\"color: #993300;\">Podcasts<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have a wealth of knowledge to share about your eCommerce products, services, or area of industry, you might consider starting a podcast about that topic.<\/p>\n<p>A <a href=\"https:\/\/www.engagebay.com\/blog\/best-sales-podcasts\/\">podcast<\/a> can be a weekly, biweekly, or even monthly broadcast that you record with another expert on your team.<\/p>\n<p>You can invite guests, do live interviews, answer questions on the air, and otherwise make the podcast worth a customer\u2019s time to listen to.<\/p>\n<figure id=\"attachment_29831\" aria-describedby=\"caption-attachment-29831\" style=\"width: 1368px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Welcome-The-Advanced-Selling-Podcast.png\"><img decoding=\"async\" class=\"wp-image-29831 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Welcome-The-Advanced-Selling-Podcast.png\" alt=\"sales podcast example\" width=\"1368\" height=\"548\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Welcome-The-Advanced-Selling-Podcast.png 1368w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Welcome-The-Advanced-Selling-Podcast-300x120.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Welcome-The-Advanced-Selling-Podcast-1024x410.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Welcome-The-Advanced-Selling-Podcast-768x308.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Welcome-The-Advanced-Selling-Podcast-595xh.png 595w\" sizes=\"(max-width: 1368px) 100vw, 1368px\" \/><\/a><figcaption id=\"caption-attachment-29831\" class=\"wp-caption-text\"><em>A podcast by Bill Caskey and Bryan Neale<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Webinars\"><\/span><span style=\"color: #993300;\"><strong>Webinars<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another option you have to bulk up your eCommerce content marketing campaign is to host a webinar.<\/p>\n<p>A webinar is centered around a specific topic. You\u2019d share your expertise in an instructional fashion while others attend the webinar live. You might include a Q&amp;A section at the end where these attendees can ask questions.<\/p>\n<p>Webinars can be an excellent way to make some money as well. You can charge for replays of the webinar, transcripts, and other exclusive content that comes out of producing the webinar.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/\">Read also: A Short and Sweet Guide to Content Marketing Automation<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"eBooks\"><\/span><strong><span style=\"color: #993300;\">eBooks<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some eCommerce markets are undoubtedly more complex than others. For those topics or concepts where a blog post simply doesn\u2019t suffice, an eBook is the next best thing.<\/p>\n<p>Your eBook will be several thousand words and delve more deeply into the nuances of a concept to ensure a full understanding of the topic.<\/p>\n<p>You can take chapters or sections of your eBook and make it a <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnet<\/a>, so eBooks are quite valuable.<\/p>\n<figure id=\"attachment_19048\" aria-describedby=\"caption-attachment-19048\" style=\"width: 745px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/ebook.png\"><img decoding=\"async\" class=\"wp-image-19048 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/ebook.png\" alt=\"eBooks for B2B sales lead generation\" width=\"745\" height=\"724\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/ebook.png 745w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/ebook-300x292.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/01\/ebook-595xh.png 595w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/a><figcaption id=\"caption-attachment-19048\" class=\"wp-caption-text\"><em>Source: Foundation<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Quizzes\"><\/span><strong><span style=\"color: #993300;\">Quizzes<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You might also consider quizzes for your eCommerce content marketing plan.<\/p>\n<p>Although not as useful as the other types of content we\u2019ve discussed, short-form quizzes are fun for customers to answer and will surely drive a lot of attention.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">10 Content Marketing Tips To Make Your Day<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>eCommerce content marketing is a necessary promotional element to introduce your brand to new customers, retain your current customers, strengthen your brand, and ultimately increase conversions and sales.<\/p>\n<p>Now that EngageBay has <a href=\"https:\/\/www.engagebay.com\/integrations\/shopify-integration\">integrated with Shopify<\/a> and offers <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">eCommerce marketing automation<\/a>, you have more options for eCommerce content marketing than ever before.<\/p>\n<p>Haven&#8217;t tried <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>? Try it free today!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const 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