{"id":33688,"date":"2023-01-05T12:21:43","date_gmt":"2023-01-05T12:21:43","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=33688"},"modified":"2025-04-28T08:52:13","modified_gmt":"2025-04-28T08:52:13","slug":"ecommerce-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/","title":{"rendered":"15 Easy Steps to Build a Personalized eCommerce Marketing Plan"},"content":{"rendered":"<p>It&#8217;s a great time to be a marketer in the eCommerce industry. You don&#8217;t have to take our word for it, though. We&#8217;ll let the numbers talk.<\/p>\n<p>The eCommerce industry has already doubled in sales volume since the pandemic in 2020. That&#8217;s just 2 years!<\/p>\n<p>And, <a href=\"https:\/\/www.nasdaq.com\/articles\/uk-online-shopping-and-e-commerce-statistics-2017-2017-03-14\">according to Nasdaq<\/a>, <strong>95% of all retail purchases will be through eCommerce stores by the year 2040<\/strong>!<\/p>\n<figure id=\"attachment_34015\" aria-describedby=\"caption-attachment-34015\" style=\"width: 498px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/shoppinggif.gif\"><img decoding=\"async\" class=\"wp-image-34015 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/shoppinggif.gif\" alt=\"Buyers for eCommerce gif\" width=\"498\" height=\"498\"><\/a><figcaption id=\"caption-attachment-34015\" class=\"wp-caption-text\"><em>Every buyer when eCommerce marketing is done right. Via <a href=\"https:\/\/tenor.com\/en-GB\/view\/shopping-gif-18578321\">Tenor<\/a><\/em><\/figcaption><\/figure>\n<p>So, this is when eCommerce marketers can fully leverage their creativity to capture their share of the rapidly growing eCommerce industry.<\/p>\n<p><strong>That&#8217;s why we&#8217;ve created an easy, 15-Step plan for creating your own, personalized eCommerce marketing strategy to suit the unique needs of your eCommerce store.<\/strong><\/p>\n<p>By the end of this article, you will be able to:<\/p>\n<ul>\n<li>Create your own personalized eCommerce marketing plan<\/li>\n<li>Target the right customer at the right time with the right strategy<\/li>\n<li>Improve overall customer experience with the right marketing tactic for each stage of the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a><\/li>\n<\/ul>\n<p>Let&#8217;s get right to it!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#1_Attract_Organic_Traffic_With_a_Great_Website\" >1. Attract Organic Traffic With a Great Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Do_the_SEO_for_your_product_page_copies_as_well\" >Do the SEO for your product page copies as well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Check_for_how_responsive_your_website_is\" >Check for how responsive your website is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Publish_useful_content_as_blog_posts\" >Publish useful content as blog posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Dont_give_up_on_guest_posting\" >Don&#8217;t give up on guest posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Help_your_website_visitors_with_FAQs\" >Help your website visitors with FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Get_the_juice_out_of_customer_reviews\" >Get the juice out of customer reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#2_Let_Software_Do_What_Software_Can\" >2. Let Software Do What Software Can<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#3_Build_Funnels_for_Different_Buyer_Personas\" >3. Build Funnels for Different Buyer Personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#4_Try_To_Balance_The_Paid_and_Organic_Traffic\" >4. Try To Balance The Paid and Organic Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#5_Develop_and_Refine_Your_Lead_Generation_Strategy\" >5. Develop and Refine Your Lead Generation Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#6_Give_Your_Best_to_Email_Marketing\" >6. Give Your Best to Email Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Post-purchase_follow_up\" >Post-purchase follow up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#2_Abandoned_shopping_cart\" >2. Abandoned shopping cart<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#7_Make_the_Checkout_Process_Delightful\" >7. Make the Checkout Process Delightful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#8_Let_the_Shopping_Cart_Save_You\" >8. Let the Shopping Cart Save You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#9_Try_a_Few_SMS_Campaigns\" >9. Try a Few SMS Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#10_Publish_Product-Related_Videos_on_YouTube\" >10. Publish Product-Related Videos on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#11_Go_To_TikTok_For_Marketing\" >11. Go To TikTok For Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#12_Improve_Your_Live_Chat\" >12. Improve Your Live Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#13_Optimize_Everything_With_AB_Tests\" >13. Optimize Everything With A\/B Tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#14_Run_a_Loyalty_Program\" >14. Run a Loyalty Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#15_Go_Viral_With_User_Generated_Content_UGC\" >15. Go Viral With User Generated Content (UGC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Attract_Organic_Traffic_With_a_Great_Website\"><\/span><span style=\"color: #339966;\"><strong>1. Attract Organic Traffic With a Great Website<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a no-brainer. A beautiful, easy-to-navigate, and well-crafted website is non-negotiable if you want to be successful, thus, you can always take leverage from <a href=\"https:\/\/zipwp.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">free AI website builders<\/a> in the market to help you reaching this goal.<\/p>\n<p>In the good ol&#8217; days, window displays could attract prospects passing by your store. But, when you don&#8217;t have a physical storefront, your website becomes the prospects&#8217; main point of contact.<\/p>\n<p>This is also a great way to drive more organic traffic. According to market research, 43% of the total eCommerce traffic comes from organic traffic through Google. And, this does not include other popular search engines like Bing or DuckDuckGo.<\/p>\n<p>But, there are many different aspects to consider while <a href=\"https:\/\/surecart.com\/wordpress-tutorials\/create-online-store\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">building your eCommerce website<\/a>. Let&#8217;s break them down.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_the_SEO_for_your_product_page_copies_as_well\"><\/span><span style=\"color: #993300;\"><strong>Do the SEO for your product page copies as well<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34026\" aria-describedby=\"caption-attachment-34026\" style=\"width: 1403px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/brooklinen1.png\"><img decoding=\"async\" class=\"wp-image-34026 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/brooklinen1.png\" alt=\"product page optimization for eCommerce stores\" width=\"1403\" height=\"648\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/brooklinen1.png 1403w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/brooklinen1-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/brooklinen1-1024x473.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/brooklinen1-768x355.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/brooklinen1-595xh.png 595w\" sizes=\"(max-width: 1403px) 100vw, 1403px\" \/><\/a><figcaption id=\"caption-attachment-34026\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.brooklinen.com\/products\/luxe-duvet-cover?variant=7308910595\">Brooklinen<\/a> website<\/em><\/figcaption><\/figure>\n<p>Your product page is your chance to create the right first impression in the minds of your prospects. This is your shot at convincing the customer that your product is worth it, building trust in your brand, and driving sales. Your product page should be both simple and user-friendly. Here are some expert tips to optimize your product page copies:<\/p>\n<ul>\n<li><strong>SEO keyword optimization: <\/strong>Conduct thorough product page keyword research using a good SEO monitoring tool. You can also analyze your biggest competitors&#8217; organic and paid traffic keywords. This will help you rank higher in the SERPs in the long run.<\/li>\n<li><strong>Find the right meta descriptions and titles:<\/strong> We&#8217;re not saying keyword stuffing is an effective strategy. Don&#8217;t do that. But, optimize all your titles, product page URLs, and meta descriptions to ensure that you provide useful info to prospects. Try to highlight your product&#8217;s USPs in the meta descriptions.<\/li>\n<li><strong>Provide clear product information:<\/strong> This is the most important part of your product page copy. The info should be clear, relevant, and compelling. Include the shipping prices and other charges that may apply as well. Outline your returns policy too. And, upload only high-resolution, clear pictures of the product. You&#8217;ll need to include a clear call to action (CTA) button as well.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-metrics\/\">Read also: eCommerce Metrics Made Easy: How to Measure Success and Drive Growth<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_for_how_responsive_your_website_is\"><\/span><strong><span style=\"color: #993300;\">Check for how responsive your website is<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34028\" aria-describedby=\"caption-attachment-34028\" style=\"width: 734px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/responsivewebdesign.png\"><img decoding=\"async\" class=\"wp-image-34028 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/responsivewebdesign.png\" alt=\"Elements of responsive eCommerce website design\" width=\"734\" height=\"1372\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/responsivewebdesign.png 734w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/responsivewebdesign-160x300.png 160w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/responsivewebdesign-548x1024.png 548w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/responsivewebdesign-595xh.png 595w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/a><figcaption id=\"caption-attachment-34028\" class=\"wp-caption-text\"><em>Elements of eCommerce web page design by <a href=\"https:\/\/matchboxdesigngroup.com\/blog\/how-to-create-a-responsive-web-design-for-your-ecommerce-store\/\">Matchbox Design Group<\/a><\/em><\/figcaption><\/figure>\n<p>The next step is to improve your website design. As a rule of thumb, every webpage should tie in with your brand and be relatively easy to navigate. Keep your customer at the forefront while designing your website. Here are some tips to keep in mind:<\/p>\n<ul>\n<li><strong>Page navigation menu\/options<\/strong>: The navigation menu usually appears at the top or on the left side of a webpage. Here, you can categorize your products and organize them. Ideally, this process should be clear and simple for your customers.<\/li>\n<li><strong>Responsive website design<\/strong>: A responsive website design is optimized for viewing on all devices. Creating a responsive web page includes aspects like using a fluid grid for scaling a website to any size, calibrating the website for touchscreens, defining responsive font sizes, and defining responsive breakpoints (aka CSS breakpoints) to automatically adjust the website to the device resolution.<\/li>\n<li><strong>Use interesting content blocks<\/strong>: All web pages are built out of content blocks. These are just different parts of your webpage, like the heading banner, image sliders, text boxes for content, and product sets (like best sellers, premium products, etc.) You&#8217;ll have to mix up the content blocks to create contrasts as the customer navigates through the pages. You can also create dynamic landing pages, which will display different texts or info based on customer variables like location, gender, etc.<\/li>\n<li><strong>Create a clear conversion path:<\/strong> Use highlighted call-to-action buttons (CTA) to create a clear path to drive maximum purchases. At no point should the prospect doubt where to click next to complete their purchase. Try to keep the checkout steps to a minimum.<\/li>\n<li><strong>Enable multiple filter options for products<\/strong>: Make it easy for prospects to search and filter out products based on their preferences.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">Read more: 14 Stunning eCommerce Landing Page Examples (With Expert Tips)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publish_useful_content_as_blog_posts\"><\/span><strong><span style=\"color: #993300;\">Publish useful content as blog posts<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34030\" aria-describedby=\"caption-attachment-34030\" style=\"width: 1232px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bedbathandbeyondblog.png\"><img decoding=\"async\" class=\"wp-image-34030 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bedbathandbeyondblog.png\" alt=\"blogs example for eCommerce stores\" width=\"1232\" height=\"790\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bedbathandbeyondblog.png 1232w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bedbathandbeyondblog-300x192.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bedbathandbeyondblog-1024x657.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bedbathandbeyondblog-768x492.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bedbathandbeyondblog-595xh.png 595w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/><\/a><figcaption id=\"caption-attachment-34030\" class=\"wp-caption-text\"><em>Source: <\/em><em>Bed Bath &amp; Beyond blogs<\/em><\/figcaption><\/figure>\n<p>Creating a blog with useful, engaging content is fast becoming a necessity for <a href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-stores\/\">eCommerce stores<\/a>. With blogs, you don&#8217;t have to invest a lot of money to get the ball rolling. And, it&#8217;s a great way to boost customer engagement, establish yourself as an expert, and generate new leads.<\/p>\n<p>You also have the option of linking your blogs with your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">email marketing campaign<\/a> for the best results. You can send curated blog posts to prospects every month too.<\/p>\n<p>However, there&#8217;s one big mistake that eCommerce companies should avoid when it comes to their blog. This mistake is &#8212; letting your blog pages outrank your product pages.<\/p>\n<p>At times, Google may end up ranking your blogs higher than your product pages. If this is happening to you, then first take a look at your <a href=\"https:\/\/www.firstpagedigital.sg\/resources\/seo\/internal-linking-best-practices\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">internal linking<\/a> and the quality of the content. Sometimes, Google picks up on the keywords from your blogs and ranks them higher in the SERPs.<\/p>\n<p>You can also fix this by getting a separate sub-domain for your blogs. This is already practiced by many eCommerce giants. This way, you have two chances to rank higher on the SERPs.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-platform\/\">Read also:&nbsp;Find the Perfect B2B Ecommerce Platform for Your Needs<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_give_up_on_guest_posting\"><\/span><strong><span style=\"color: #993300;\">Don&#8217;t give up on guest posting<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Guest blogging for eCommerce means that you invite experienced writers from outside your company to write engaging posts on your eCommerce blog.<\/p>\n<p>It could also mean that you write blogs for other eCommerce websites. Either way, it&#8217;s something you have to do if you&#8217;re not already doing it.<\/p>\n<p>This helps you create more engaging and helpful blog posts, especially if you can find writers who are experts in your niche. Here are some ways guest posts help eCommerce companies:<\/p>\n<ul>\n<li>Generate more leads for your eCommerce store.<\/li>\n<li>Create quality backlinks for your niche<\/li>\n<li>It&#8217;s a win-win that helps you build better relationships with industry bloggers.<\/li>\n<li>Build better domain authority over time.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-business-plan\/\">Read also: The Beginner\u2019s Guide to Writing eCommerce Business Plan<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Help_your_website_visitors_with_FAQs\"><\/span><strong><span style=\"color: #993300;\">Help your website visitors with FAQs<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34032\" aria-describedby=\"caption-attachment-34032\" style=\"width: 1426px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/baskitsfaqpage.png\"><img decoding=\"async\" class=\"wp-image-34032 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/baskitsfaqpage.png\" alt=\"FAQ page example for eCommerce \" width=\"1426\" height=\"1288\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/baskitsfaqpage.png 1426w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/baskitsfaqpage-300x271.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/baskitsfaqpage-1024x925.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/baskitsfaqpage-768x694.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/baskitsfaqpage-595xh.png 595w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/><\/a><figcaption id=\"caption-attachment-34032\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/baskits.com\/need-help\/\">Baskits FAQ page<\/a><\/em><\/figcaption><\/figure>\n<p>Many eCommerce companies make the mistake of not having a Frequently Asked Questions (FAQ) page. Remember, if a user doesn&#8217;t find helpful content within a short time, they are likely to leave your site.<\/p>\n<p>Rather than leaving the burden of communication on the customer, an FAQ page can help you sell more products. Use a keyword-driven FAQ to clearly and briefly answer common questions customers would have.<\/p>\n<p>This way, the prospect doesn&#8217;t have to contact customer care or the chatbot. It saves them time and energy, leading to more sales for you in the long run.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-personalization\/\">Read also: 5 eCommerce Email Personalization Strategies [+ Examples]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_the_juice_out_of_customer_reviews\"><\/span><strong><span style=\"color: #993300;\">Get the juice out of customer reviews<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34036\" aria-describedby=\"caption-attachment-34036\" style=\"width: 1374px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bandagescustomerreview.png\"><img decoding=\"async\" class=\"wp-image-34036 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bandagescustomerreview.png\" alt=\"Customer review example for eCommerce stores\" width=\"1374\" height=\"1290\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bandagescustomerreview.png 1374w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bandagescustomerreview-300x282.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bandagescustomerreview-1024x961.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bandagescustomerreview-768x721.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/bandagescustomerreview-595xh.png 595w\" sizes=\"(max-width: 1374px) 100vw, 1374px\" \/><\/a><figcaption id=\"caption-attachment-34036\" class=\"wp-caption-text\"><em>Source: <\/em><em>Welly Waterproof Bandages Reviews<\/em><\/figcaption><\/figure>\n<p>Without displaying and managing customer reviews on your eCommerce website, you&#8217;re going to lose out on business.<\/p>\n<p><a href=\"https:\/\/www.culturainteractive.com\/ecommerce\/customer-reviews-on-your-ecommerce-website\/\">According to Bazaarvoice<\/a>, the chances of converting a prospect go up by 82% when there are good reviews. Everyone wants to buy the best product in the category from a trusted source. And, user reviews are just the path to establishing credibility.<\/p>\n<p>There are several eCommerce review apps available to make it easier for you to manage, moderate, and publish these reviews on your website.<\/p>\n<p>These include <a href=\"https:\/\/www.trustpilot.com\/\">Trustpilot<\/a>, and <a href=\"https:\/\/www.bazaarvoice.com\/\">Bazaarvoice<\/a>, among many others.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-platform\/\">Read also:&nbsp;Find the Perfect B2B Ecommerce Platform for Your Needs<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Let_Software_Do_What_Software_Can\"><\/span><span style=\"color: #339966;\"><strong>2. Let Software Do What Software Can<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34092\" aria-describedby=\"caption-attachment-34092\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/engagebay-report-management.png\"><img decoding=\"async\" class=\"wp-image-34092 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/engagebay-report-management.png\" alt=\"EngageBay sales dashboard\" width=\"1366\" height=\"768\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/engagebay-report-management.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/engagebay-report-management-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/engagebay-report-management-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/engagebay-report-management-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/engagebay-report-management-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-34092\" class=\"wp-caption-text\"><em>Source: EngageBay Sales Dashboard<\/em><\/figcaption><\/figure>\n<p>Whether it&#8217;s email marketing or social media marketing, there&#8217;s a suitable marketing tool out there to meet your needs. It&#8217;s pretty much impossible to scale up an eCommerce store without investing in good <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">marketing tools<\/a> and reporting software.<\/p>\n<p>These are some of the factors to consider while investing in marketing and reporting tools:<\/p>\n<ul>\n<li><strong>Budget and number of contacts<\/strong>: First, you need to identify the appropriate budget based on the number of contacts you have in your list. Most SaaS eCommerce marketing solutions charge a monthly fee based on the number of contacts in your list.<\/li>\n<li><strong>Marketing automation features<\/strong>: Get clear on the kind of features that are non-negotiable for your eCommerce store. For instance, what are the workflows you are looking to automate? Do you require a sturdy website builder to re-invent your website quickly? What kind of lead segmentation are you planning? After this list of essential features, make another list of features that would be a great bonus if it were there.<\/li>\n<li><strong>Ease of learning the tool<\/strong>: This is often an underestimated factor. If your team is having trouble using the software, there&#8217;s no point investing thousands of dollars! Ask your provider about their onboarding and training features.<\/li>\n<li><strong>Scalability<\/strong>: If you&#8217;re expecting to see rapid growth over the coming years, then scalability is absolutely important for you. As you grow, your marketing tools and <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> should grow with you.<\/li>\n<li><strong>Customer support<\/strong>: Finally, make sure you know how you can get in touch with your software provider in case you face issues. Quick resolution and troubleshooting are super important to keep you functioning smoothly.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-free-crm-apps\/\">Read more: Best Free CRM Apps, By Category (with User Reviews)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Build_Funnels_for_Different_Buyer_Personas\"><\/span><strong><span style=\"color: #339966;\">3. Build Funnels for Different Buyer Personas<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is a typical example of a simple sales funnel. Each customer goes through each stage of the sales funnel as they make a purchase. Although, the order may not be linear for each customer. That&#8217;s completely normal.<\/p>\n<figure id=\"attachment_34090\" aria-describedby=\"caption-attachment-34090\" style=\"width: 678px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/salesfunnel.png\"><img decoding=\"async\" class=\"wp-image-34090 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/salesfunnel.png\" alt=\"Sales funnel example by Revuze\" width=\"678\" height=\"552\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/salesfunnel.png 678w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/salesfunnel-300x244.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/salesfunnel-595xh.png 595w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><figcaption id=\"caption-attachment-34090\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2020\/12\/Simple-version-of-the-sales-funnel-1.png\">Revuze<\/a><\/em><\/figcaption><\/figure>\n<p>So, rather than having vague attempts at segmenting your prospects and leads, you can segment them by SKU and create <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-persona\/\">buyer personas<\/a> for each SKU.<\/p>\n<p>SKU is an acronym for Stock Keeping Unit. Typically, this is a code of eight alphanumeric characters that are assigned to each product to keep track of stock levels. Unlike the UPC (Universal Product Code), SKUs are generally used internally within the company.<\/p>\n<p>You can also create buyer personas to segment your contacts. A buyer persona is a semi-fictional abstraction of the traits and behaviors of your ideal customer. Each persona is created based on factors like demographic data, and their interaction with your website.<\/p>\n<p>Remember, the key goal of a buyer persona is to easily identify their pain points, their motivations, and predict their future buying behavior.<\/p>\n<p>As a rule of thumb, small to mid-size eCommerce firms can begin with just 5-7 buyer personas for different SKUs. And, as the company grows you can scale up around 12-15 buyer personas.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">Read also: 6 High-Impact eCommerce Marketing Strategies to Try Now<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Try_To_Balance_The_Paid_and_Organic_Traffic\"><\/span><strong><span style=\"color: #339966;\">4. Try To Balance The Paid and Organic Traffic<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media.giphy.com\/media\/IwTWTsUzmIicM\/giphy.gif\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/IwTWTsUzmIicM\/giphy.gif\" alt=\"organic traffic gif\" width=\"400\" height=\"299\"><\/a><figcaption class=\"wp-caption-text\"><em>Organic traffic. Via <a href=\"https:\/\/giphy.com\/gifs\/internet-surfing-IwTWTsUzmIicM\">Giphy<\/a><\/em><\/figcaption><\/figure>\n<p>The bottom line for eCommerce companies is that you need both paid and organic traffic regularly to your site. A good marketing strategy for eCommerce will aim to get a healthy mix of both.<\/p>\n<p>To put it very simply, organic traffic is what holds endearing value. When your website and blogs rank in one of the top two SERPs, you&#8217;re guaranteed new leads whenever someone searches for your product-related keywords on search engines.<\/p>\n<p>On the other hand, paid traffic coming through pay-per-click (PPC) ads or social media ads can help you boost <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\">lead generation<\/a> in the short term. However, you can&#8217;t rely on just paid traffic if you&#8217;re looking to establish yourself in your niche.<\/p>\n<p><span style=\"text-decoration: underline;\">Here are some situations where paid ads will work well for you<\/span>:<\/p>\n<ul>\n<li>When you want to increase brand awareness in a short amount of time.<\/li>\n<li>Where you need to target a niche segment of prospects.<\/li>\n<li>To promote limited-time offers or discounts.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">You can boost organic traffic in the following situations<\/span>:<\/p>\n<ul>\n<li>To create credibility and trust over time.<\/li>\n<li>Establish good website authority.<\/li>\n<li>Boost the value of your website over time by providing helpful content.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation-guide\/\">Read also: The Beginner\u2019s Guide to eCommerce Marketing Automation<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Develop_and_Refine_Your_Lead_Generation_Strategy\"><\/span><strong><span style=\"color: #339966;\">5. Develop and Refine Your Lead Generation Strategy<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34138\" aria-describedby=\"caption-attachment-34138\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/leadgenerationtacticsinfographic.png\"><img decoding=\"async\" class=\"wp-image-34138 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/leadgenerationtacticsinfographic.png\" alt=\"Effective tactics for lead generation \" width=\"748\" height=\"535\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/leadgenerationtacticsinfographic.png 748w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/leadgenerationtacticsinfographic-300x215.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/leadgenerationtacticsinfographic-595xh.png 595w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/a><figcaption id=\"caption-attachment-34138\" class=\"wp-caption-text\"><em>Source: <a href=\"http:\/\/ascend2.com\/wp-content\/uploads\/2018\/10\/Ascend2-2019-Digital-Marketing-Strategies-Report-181005.pdf\">Ascend2 Digital Marketing Strategies Summary Report, 2019<\/a><\/em><\/figcaption><\/figure>\n<p>The good news is that the eCommerce industry has a shorter period for conversions. Let me explain.<\/p>\n<p>Let&#8217;s say a customer finds your online tote bag store for the first time through a paid ad. If they like your product, they can decide to buy it immediately.<br \/>\nBut, if a customer is looking to buy a laptop, they&#8217;re more likely to take their time to compare different laptops before buying.<\/p>\n<p>So, based on your unique needs, you&#8217;ll need a solid sales and lead generation strategy in place.&nbsp; This strategy should tie in different channels of marketing like emails, social media, etc.<\/p>\n<p><strong>A winning sales and lead generation strategy for eCommerce will try to improve on all these aspects:<\/strong><\/p>\n<ul>\n<li>SEO Optimization for websites and blogs<\/li>\n<li>Optimizing Conversion Rates (CRO)<\/li>\n<li>Customer segmentation<\/li>\n<li>Pay-per-click (PPC) advertising<\/li>\n<li>Cross-selling and up-selling products<\/li>\n<li>Integrate all channels like email, social media, SMS, <a href=\"https:\/\/www.engagebay.com\/blog\/push-notifications\/\">push notifications<\/a>, etc.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/\">Read more: CRM in eCommerce &#8212; The Perfect Partners for Personalization<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Give_Your_Best_to_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>6. Give Your Best to Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing has some of the least investment costs. And, it has some of the highest returns on investment! So, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> will be well worth the time you invest in it. It&#8217;s a great way to establish your expertise and keep your prospects engaged in the long run.<\/p>\n<p>For best results, you will need to automate your emails at key touchpoints at each stage of the sales funnel. Here are just two major automated email campaigns you can run.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Post-purchase_follow_up\"><\/span><span style=\"color: #993300;\"><strong>Post-purchase follow up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34147\" aria-describedby=\"caption-attachment-34147\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase.png\"><img decoding=\"async\" class=\"wp-image-34147 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase.png\" alt=\"post-purchase email for eCommerce stores\" width=\"768\" height=\"2478\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase-93x300.png 93w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase-317x1024.png 317w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase-476x1536.png 476w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase-635x2048.png 635w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/transactionalemailpostpurchase-595xh.png 595w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption id=\"caption-attachment-34147\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.meundies.com\/\">MeUndies<\/a> on <\/em><a href=\"https:\/\/reallygoodemails.com\/emails\/your-order-has-shipped-\"><em>Really Good Emails<\/em> <\/a><\/figcaption><\/figure>\n<p>No matter what you sell on your eCommerce storefront, you&#8217;ll need to send post-purchase follow-up emails. And, this is a chance to get creative, as these emails have a higher open rate than promotional emails.<\/p>\n<p>In the example above, the engaging email copy is followed with a referral coupon.&nbsp; This is a great strategy to gain new leads. Generally, eCommerce marketers send <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">automated emails<\/a> for these post-purchase situations:<\/p>\n<ul>\n<li>Thank you or Order Confirmation email<\/li>\n<li>Shipping confirmation email<\/li>\n<li>Order delivered email<\/li>\n<li>Cross-sell or upsell emails<\/li>\n<li>Review\/Rating\/Survey emails after purchase<\/li>\n<li>Referral email after purchase<\/li>\n<\/ul>\n<p><em>\ud83d\udc49Supercharge your ecommerce business with marketing automation \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">explore our comprehensive guide now<\/a>! \ud83c\udf1f<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Abandoned_shopping_cart\"><\/span><span style=\"color: #993300;\"><strong>2. Abandoned shopping cart<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34148\" aria-describedby=\"caption-attachment-34148\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/abandonmentcart.png\"><img decoding=\"async\" class=\"wp-image-34148 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/abandonmentcart.png\" alt=\"cart abandonment email example for eCommerce \" width=\"748\" height=\"940\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/abandonmentcart.png 748w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/abandonmentcart-239x300.png 239w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/abandonmentcart-595xh.png 595w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/a><figcaption id=\"caption-attachment-34148\" class=\"wp-caption-text\"><em>Source: Dote on <a href=\"https:\/\/reallygoodemails.com\/emails\/your-shopping-bag-misses-you\">Really Good Emails<\/a><\/em><\/figcaption><\/figure>\n<p>The goal of these automated emails is to get the customer to come back and make the purchase.<\/p>\n<p><a href=\"https:\/\/financesonline.com\/statistics-shopping-cart-abandonment-statistics\/#:~:text=As%20for%20the%20sources%2C%20social,%25%20(SaleCycle%2C%202021).\">According to a survey by CSA<\/a>, 86% of shoppers said that they had abandoned items in the cart. But, 31% of shoppers also planned to buy the products at a later date.<\/p>\n<p>So, your job is to remind these customers to come back to their purchase. You can set up a campaign of three or more cart abandonment emails. Always remember to include a snappy <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a> and a clear call to action (CTA) button at the end of the email. The example above is great in terms of both design and content.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-ecommerce\/\">Read more: 8 Best Email Marketing Software for eCommerce in 2023<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Make_the_Checkout_Process_Delightful\"><\/span><span style=\"color: #339966;\"><strong>7. Make the Checkout Process Delightful<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34152\" aria-describedby=\"caption-attachment-34152\" style=\"width: 1075px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/checkoutexample.png\"><img decoding=\"async\" class=\"wp-image-34152 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/checkoutexample.png\" alt=\"Checkout process optimization for eCommerce\" width=\"1075\" height=\"709\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/checkoutexample.png 1075w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/checkoutexample-300x198.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/checkoutexample-1024x675.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/checkoutexample-768x507.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/checkoutexample-595xh.png 595w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><\/a><figcaption id=\"caption-attachment-34152\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/lespecs.com\/\">Le Specs<\/a> Guest Checkout<\/em><\/figcaption><\/figure>\n<p>The checkout process is like the final boss battle in video games \ud83d\ude06<\/p>\n<p>If you clear this hurdle, you have successfully made a sale.<\/p>\n<p>Here are some top tips for optimizing your checkout process:<\/p>\n<ul>\n<li>Have minimal steps in the process and include the option of guest checkout.<\/li>\n<li>Don&#8217;t collect too much data. Stick to the most crucial data form fields.<\/li>\n<li>Don&#8217;t surprise them with hidden charges and shipping charges. Be clear and upfront.<\/li>\n<li>Enable smart form filling to make it quicker.<\/li>\n<li>Ensure payment security.<\/li>\n<\/ul>\n<p><em>\ud83d\udc49Discover the most innovative ecommerce marketing ideas that will transform your campaigns in our <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-ideas\/\">detailed article<\/a>! \ud83d\udcc8<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Let_the_Shopping_Cart_Save_You\"><\/span><span style=\"color: #339966;\"><strong>8. Let the Shopping Cart Save You<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34159\" aria-describedby=\"caption-attachment-34159\" style=\"width: 1324px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization.png\"><img decoding=\"async\" class=\"wp-image-34159 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization.png\" alt=\"Shopping cart optimization for eCommerce\" width=\"1324\" height=\"2122\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization.png 1324w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization-187x300.png 187w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization-639x1024.png 639w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization-768x1231.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization-958x1536.png 958w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization-1278x2048.png 1278w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/cartoptimization-595xh.png 595w\" sizes=\"(max-width: 1324px) 100vw, 1324px\" \/><\/a><figcaption id=\"caption-attachment-34159\" class=\"wp-caption-text\"><em>Source: Shopping cart at <a href=\"https:\/\/www.dollarshaveclub.com\/\">Dollar Shave Club<\/a><\/em><\/figcaption><\/figure>\n<p>The next step is to optimize your cart on your eCommerce website. Here are some important factors to help streamline your shopping cart.<\/p>\n<ul>\n<li>Offer a variety of payment options. The more, the better.<\/li>\n<li>Display security badges for your payment gateways.<\/li>\n<li>Add a &#8216;mini cart&#8217; feature where customers can see the cart while browsing if they wish.<\/li>\n<li>Use an auto-save feature for all carts to allow shoppers to come back later.<\/li>\n<li>Use the view cart page to up-sell and cross-sell related products.<\/li>\n<li>Make navigation easy and quick between the cart and product pages.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ideas-for-ecommerce-business\/\">Read also: 17 Fab Ideas for eCommerce Business in 2023<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Try_a_Few_SMS_Campaigns\"><\/span><span style=\"color: #339966;\"><strong>9. Try a Few SMS Campaigns<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34158\" aria-describedby=\"caption-attachment-34158\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/SMSmarksandspencer.jpeg\"><img decoding=\"async\" class=\"wp-image-34158 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/SMSmarksandspencer.jpeg\" alt=\"SMS campaign for eCommerce\" width=\"1080\" height=\"736\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/SMSmarksandspencer.jpeg 1080w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/SMSmarksandspencer-300x204.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/SMSmarksandspencer-1024x698.jpeg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/SMSmarksandspencer-768x523.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/SMSmarksandspencer-595xh.jpeg 595w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><figcaption id=\"caption-attachment-34158\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.marksandspencer.com\/\">Marks &amp; Spenser<\/a> SMS campaign<\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/blog.recart.com\/sms-marketing-statistics-facts-research\/\">A recent survey<\/a> found that a whopping <strong>85% of consumers would check a text message within five minutes of receiving it<\/strong>!<\/p>\n<p>So, it&#8217;s painfully obvious that <a href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/\">SMS marketing<\/a> is a part of your overall eCommerce marketing strategy. First, partner with the right SMS provider to start your SMS campaigns. You can use SMS to shoot quick updates for shipping and delivery tracking. But, there&#8217;s a lot more you can do with SMS campaigns.<\/p>\n<p>Here are some tips for sending out high-converting SMS campaigns:<\/p>\n<ul>\n<li>Keep it short, crisp, yet punchy. Ideally, each SMS should contain only 160 characters or less.<\/li>\n<li>Include a clear call to action.<\/li>\n<li>Don&#8217;t send too many texts in a week.<\/li>\n<li>Take permission from the prospect before sending any SMS. Also, give them the choice of opting out.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">Read also: eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Publish_Product-Related_Videos_on_YouTube\"><\/span><strong><span style=\"color: #339966;\">10. Publish Product-Related Videos on YouTube<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Redsbaby BOUNCE 2016 Model - Your Favourite All-In-One Pram\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ki2mHGfpkck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>YouTube isn&#8217;t just a site where you can watch funny dog videos! It&#8217;s a great channel for eCommerce marketing when used right.<\/p>\n<p>After all, it&#8217;s the <a href=\"https:\/\/www.visualcapitalist.com\/the-50-most-visited-websites-in-the-world\/\">second-most visited site after Google<\/a>.<\/p>\n<p>So, here&#8217;s what you can do to leverage YouTube for driving your eCommerce sales:<\/p>\n<ul>\n<li>Update your YouTube profile. Add your eCommerce store and social media links in your YouTube description.<\/li>\n<li>Optimize your YouTube videos for search engines. This includes doing some keyword research and competitor analysis.<\/li>\n<li>Create engaging, helpful content that adds value to your customers.<\/li>\n<li>Decide on the kinds of videos you&#8217;ll make. Some great options are product explainer videos, customer testimonials, or a behind-the-scenes video for your eCommerce store.<\/li>\n<li>Create chapters and custom thumbnails for each video. You can even create playlists to engage audiences for longer.<\/li>\n<li>Consider paying for YouTube ads, especially if you need an immediate boost in visibility. However, only quality content can keep your audience coming back for more.<\/li>\n<\/ul>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Discover the most effective marketing strategies that will transform your campaigns in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">detailed article<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4c8.svg\" alt=\"\ud83d\udcc8\"><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Go_To_TikTok_For_Marketing\"><\/span><strong><span style=\"color: #339966;\">11. Go To TikTok For Marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media.giphy.com\/media\/QWDzQZMJfyMVxupz7H\/giphy.gif\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/QWDzQZMJfyMVxupz7H\/giphy.gif\" alt=\"TikTok marketing strategy for eCommerce\" width=\"480\" height=\"480\"><\/a><figcaption class=\"wp-caption-text\"><em>via <a href=\"https:\/\/media.giphy.com\/media\/QWDzQZMJfyMVxupz7H\/giphy.gif\">Giphy<\/a><\/em><\/figcaption><\/figure>\n<p>Whether you love or hate this quirky yet entertaining app, TikTok is here to stay. If one of your marketing goals is to target young adult consumers (between the ages of 18-24), then TikTok is a must.<\/p>\n<p>In 2021, <a href=\"https:\/\/www.bigcommerce.com\/articles\/omnichannel-retail\/tiktok-ecommerce\/\">47% of TikTok users said<\/a> they purchased a product based on a TikTok video. This is no small number!<\/p>\n<p>Here are some handy strategies for your TikTok marketing campaigns:<\/p>\n<ul>\n<li>Get clear on your ideal TikTok follower persona. And, set achievable goals for your TikTok marketing strategy.<\/li>\n<li>Regularly feature happy customers as micro-influencers.<\/li>\n<li>Create authentic content that takes advantage of the latest trending songs and filters.<\/li>\n<li>Use the right hashtags for all your videos and include links for prospects to follow.<\/li>\n<li>Use TikTok eCommerce shopping features to upload your product catalog. Once you have 1000 followers or more, you can even set up TikTok lives.<\/li>\n<li>Host <a href=\"https:\/\/www.engagebay.com\/blog\/tiktok-challenges\/\">TikTok challenges<\/a>, giveaways, and contests.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-outsourcing\/\">Read also: The Beginner\u2019s Guide To ECommerce Support Outsourcing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Improve_Your_Live_Chat\"><\/span><span style=\"color: #339966;\"><strong>12. Improve Your Live Chat<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34165\" aria-describedby=\"caption-attachment-34165\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/herbalgoodnesschat.png\"><img decoding=\"async\" class=\"wp-image-34165 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/herbalgoodnesschat.png\" alt=\"Live chat feature for eCommerce websites\" width=\"375\" height=\"356\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/herbalgoodnesschat.png 375w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/herbalgoodnesschat-300x285.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><figcaption id=\"caption-attachment-34165\" class=\"wp-caption-text\"><em>Source: Live chat feature on <a href=\"https:\/\/herbal-papaya.myshopify.com\/\">Herbal Goodness website<\/a><\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live chat<\/a> is a great add-on feature for your eCommerce website if you want to quickly resolve customer issues or queries.<\/p>\n<p><a href=\"https:\/\/www.inc.com\/nicolas-cole\/the-power-of-live-chat-5-surprising-statistics-that-show-how-consumers-want-thei.html\">According to surveys<\/a>, 92% of customers say they feel satisfied after using a live chat. So, talk to your customers whenever they need you. It&#8217;s a winning strategy. Here are some tips for maximum conversions using a live chat feature:<\/p>\n<ul>\n<li>The chat widget should ideally be visible as prospects navigate through web pages.<\/li>\n<li>Ensure minimal response time for the chat. And, give them an estimated response time.<\/li>\n<li>Keep transcripts of each chat history to ensure resolution in the quickest time.<\/li>\n<li>Train your customer support team well.<\/li>\n<\/ul>\n<p><em>\ud83d\udc49Are you trying to find ways to prevent overstocking? Our guide here provides effective strategies to manage your inventory.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Optimize_Everything_With_AB_Tests\"><\/span><strong><span style=\"color: #339966;\">13. Optimize Everything With A\/B Tests<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B Testing simply means comparing different variations of the same element in a web page or email to find the optimal variation. This ensures that you maximize conversions and eliminate guesswork about customer preferences.<\/p>\n<p>You can A\/B test the following variables:<\/p>\n<ul>\n<li>Homepage and landing page layouts, content blocks, etc.<\/li>\n<li>Product pages and product descriptions.<\/li>\n<li>Email campaigns.<\/li>\n<li>CTA buttons on emails and <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>.<\/li>\n<li>Meta descriptions for your web pages.<\/li>\n<\/ul>\n<p>Of course, this is not a definitive list. Choose the variable for which you need the most data, and go from there.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">Read more: 11 Tested Tips to Improve Open Rates through Email A\/B Testing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Run_a_Loyalty_Program\"><\/span><strong><span style=\"color: #339966;\">14. Run a Loyalty Program<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34053\" aria-describedby=\"caption-attachment-34053\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostoveemail.png\"><img decoding=\"async\" class=\"wp-image-34053 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostoveemail.png\" alt=\"Loyalty program for eCommerce store example from Solo Stove\" width=\"660\" height=\"1796\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostoveemail.png 660w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostoveemail-110x300.png 110w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostoveemail-376x1024.png 376w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostoveemail-564x1536.png 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/solostoveemail-595xh.png 595w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><figcaption id=\"caption-attachment-34053\" class=\"wp-caption-text\"><em>Source: Solo Stove loyalty program email<\/em><\/figcaption><\/figure>\n<p>Sure, lead generation is important. But, what about your loyal customers who have already spent money on your site?<\/p>\n<p>One successful customer-retention strategy is the use of loyalty programs or rewards programs. With this, you&#8217;re giving customers a strong incentive to keep coming back and buying more products.<\/p>\n<p>Over time, your customers end up forming emotional bonds with your products or brand. This is great news if you want to increase the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">customer&#8217;s lifetime value<\/a>. Only a fool would miss out on the opportunity to gather more customer data while making them feel appreciated!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Go_Viral_With_User_Generated_Content_UGC\"><\/span><span style=\"color: #339966;\"><strong>15. Go Viral With User Generated Content (UGC)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_34175\" aria-describedby=\"caption-attachment-34175\" style=\"width: 1058px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/meowboxugc.png\"><img decoding=\"async\" class=\"wp-image-34175 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/meowboxugc.png\" alt=\"example of user generated content for ecommerce\" width=\"1058\" height=\"1250\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/meowboxugc.png 1058w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/meowboxugc-254x300.png 254w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/meowboxugc-867x1024.png 867w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/meowboxugc-768x907.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/meowboxugc-595xh.png 595w\" sizes=\"(max-width: 1058px) 100vw, 1058px\" \/><\/a><figcaption id=\"caption-attachment-34175\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/meowbox.com\/\">meowbox<\/a> website<\/em><\/figcaption><\/figure>\n<blockquote><p><span style=\"color: #008000;\">&#8220;When you say it, it&#8217;s marketing; when your customers say it, it&#8217;s social proof&#8221; <\/span><\/p>\n<p><span style=\"color: #008000;\">~ Andy Crestodina<\/span><\/p><\/blockquote>\n<p>And, we couldn&#8217;t have put it better. User-generated content is a surefire way to build credibility and relatability. Your home page can feature a few selected user testimonials.<\/p>\n<p>But, it&#8217;s on social media channels that your UGC shines, so ensure an omnichannel approach to UGC. There are several UGC management platforms that you can consider using to build your own UGC campaign.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing\/\">Read more: eCommerce Marketing &#8212; 8 Fantastic Strategies For Success<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><strong>Wrap Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating an eCommerce marketing strategy from scratch can be quite overwhelming and challenging at first.<\/p>\n<p>Breaking it down into manageable chunks and working through each marketing channel one by one is the best way to leverage the maximum sales.<\/p>\n<p>Remember, that marketing isn&#8217;t all about getting your brand out to the world, it&#8217;s all about creating that delight factor with your offering, and getting that lead through the door.<\/p>\n<p>Did we miss out on any steps? 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