{"id":3373,"date":"2020-12-20T01:53:50","date_gmt":"2020-12-20T01:53:50","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=3373"},"modified":"2026-02-10T08:50:08","modified_gmt":"2026-02-10T08:50:08","slug":"cross-channel-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/","title":{"rendered":"Cross-Channel Marketing: What You Need to Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You can\u2019t put all your eggs in one basket anymore. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditionally, business owners thought it was a smart move to invest their time and effort in one area, and do it better than anyone else. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now, a <strong>successful cross-channel marketing strategy<\/strong> is essential to reach customers effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\">People interact with brands in a myriad of ways, either in-person or on a device, through email marketing, social media, or on company websites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, just as<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/trends-to-focus-on-in-your-2019-marketing-strategy\/\"> <span style=\"font-weight: 400;\">modern marketing<\/span><\/a><span style=\"font-weight: 400;\"> gets more challenging, it also presents fantastic opportunities for businesses willing to reach customers and meet people across multiple mediums via various marketing campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <strong>cross-channel marketing<\/strong> comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll find out how a <strong>successful cross-channel marketing strategy<\/strong> can help your business reach customers across a broader audience, build stronger relationships, deliver better customer service, customer experience, and grow your brand visibility as the bottom line.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#What_is_Cross-Channel_Marketing\" >What is Cross-Channel Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#What_is_the_difference_between_cross-channel_marketing_multichannel_marketing_and_omnichannel_marketing\" >What is the difference between cross-channel marketing, multichannel marketing, and omnichannel marketing?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#6_Key_Benefits_of_a_Cross-Channel_Marketing_Strategy\" >6 Key Benefits of a Cross-Channel Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#1_Your_Brand_Will_Get_More_Attention\" >1.  Your Brand Will Get More Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#2_Low-Cost_Brand_Marketing\" >2.  Low-Cost Brand Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#3_Customers_Can_Use_Their_Favorite_Medium\" >3.  Customers Can Use Their Favorite Medium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#4_Optimize_Communications_with_Prospects\" >4.  Optimize Communications with Prospects<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#5_More_Digital_Touch_Points\" >5.  More Digital Touch Points<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#3_Potential_Pitfalls_of_a_Cross-Channel_Marketing_Strategy\" >3 Potential Pitfalls of a Cross-Channel Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#1_There_is_Data_Everywhere\" >1.  There is Data Everywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#2_You_May_Not_Own_the_Point-Of-Sale\" >2.  You May Not Own the Point-Of-Sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#3_Its_Easy_to_Misunderstand_Cross-Channel_Marketing\" >3.  It\u2019s Easy to Misunderstand Cross-Channel Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#Why_is_Cross-Channel_Marketing_Important\" >Why is Cross-Channel Marketing Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#4_Examples_of_Cross-Channel_Marketing_in_Action\" >4 Examples of Cross-Channel Marketing in Action<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#1_Google_Ads\" >1.  Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#2_Television_Hashtags\" >2.  Television Hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#3_REI\" >3.  REI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#4_Starbucks\" >4.  Starbucks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#How_to_Cross-Channel_Marketing_Strategy\" >How to Cross-Channel Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#1_Create_Buyer_Personas\" >1.  Create Buyer Personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#3_Segment_Your_Audience\" >3.  Segment Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#4_Align_Content_With_Specific_Buyer_Journeys\" >4.  Align Content With Specific Buyer Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#5_Promote_Your_Channels_and_Devices\" >5.  Promote Your Channels and Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#6_Measure_Your_Efforts\" >6.  Measure Your Efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#7_Tweak_and_Test\" >7.  Tweak and Test<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/cross-channel-marketing\/#A_CRM_is_Key_to_Cross-Channel_Marketing_Success\" >A CRM is Key to Cross-Channel Marketing Success<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Cross-Channel_Marketing\"><\/span><b>What is Cross-Channel Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Cross channel marketing<\/strong> is the practice of promoting your brand message across multiple platforms and advertising avenues, via both online and offline marketing campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These multiple marketing channels include customer touchpoints such as websites, social media campaigns, push notifications, <a href=\"https:\/\/www.engagebay.com\/crm\/mobile-crm\">mobile apps<\/a>, email, blog posts, and word-of-mouth recommendations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of this is to provide customers and new prospects with a consistent, seamless brand and customer experience that improves customer satisfaction, customer service, and drives higher conversion rates.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>EngageBay&#8217;s integrated marketing platform helps you execute your marketing strategies efficiently<\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12256 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Best-Marketing-Software-for-Small-Business-EngageBay.png\" alt=\"Automation in EngageBay\" width=\"597\" height=\"486\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Best-Marketing-Software-for-Small-Business-EngageBay.png 597w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Best-Marketing-Software-for-Small-Business-EngageBay-300x244.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Best-Marketing-Software-for-Small-Business-EngageBay-595xh.png 595w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cross channel marketing<\/strong> has a few interchangeable names, <\/span><i><span style=\"font-weight: 400;\">most notably<\/span><\/i><strong><a href=\"https:\/\/learn.g2crowd.com\/multi-channel-marketing\"> <i>multichannel marketing<\/i><\/a><\/strong><i><span style=\"font-weight: 400;\">, and<\/span><\/i><strong><a href=\"https:\/\/learn.g2crowd.com\/omnichannel-marketing\"> <i>omnichannel marketing<\/i><\/a><\/strong><i><span style=\"font-weight: 400;\">. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">However, there are some subtle differences.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_cross-channel_marketing_multichannel_marketing_and_omnichannel_marketing\"><\/span><span style=\"font-weight: 400;\">What is the difference between cross-channel marketing, multichannel marketing, and omnichannel marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Multichannel marketing<\/strong> is the use of <\/span><i><span style=\"font-weight: 400;\">many<\/span><\/i><span style=\"font-weight: 400;\"> separate marketing channels, whereas omnichannel is the use of <\/span><i><span style=\"font-weight: 400;\">all marketing <\/span><\/i><span style=\"font-weight: 400;\">channels together. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, <strong><a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-guide-2020\/\">omnichannel marketing<\/a><\/strong> is the most <strong>advanced cross-channel marketing strategy<\/strong>, as it strives to provide great customer service and a seamless, unified customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In either case, both of these <strong>channel marketing strategies<\/strong> have the same goal in that they offer people more choices in how they interact with your brand whether it is via websites, social media, <a href=\"https:\/\/www.engagebay.com\/crm\/mobile-crm\">mobile apps<\/a>, email, blog posts, and through word-of-mouth recommendations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>multi-channel marketing campaign<\/strong> involves several different channels that don\u2019t communicate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>cross channel marketing campaign<\/strong> or an <strong>omnichannel marketing campaign<\/strong> relies on the interactive, blended nature, so people can jump from one marketing channel to the next, picking up where they left off in the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-marketing-automation\/\">customer journey<\/a>.<\/span><\/p>\n<p><strong>Difference between Omnichannel &amp; Multichannel marketing &#8211; A video:<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5MD0t2mUZMg?si=29Bkb7h1RH6Xo2jj\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Key_Benefits_of_a_Cross-Channel_Marketing_Strategy\"><\/span><b>6 Key Benefits of a Cross-Channel Marketing Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1. Your Brand Will Get More Attention<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2. Low-Cost Brand Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3. Customers Can Use Their Favorite Medium<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4. Optimize Communications with Prospects<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5. More Digital Touch Points<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By making the effort to meet customers on several different channels, you are sure to have your work cut out. It won\u2019t be easy, but will a <strong>cross-channel marketing approach<\/strong> be worth it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Absolutely.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Your_Brand_Will_Get_More_Attention\"><\/span><b>1. <\/b> <b>Your Brand Will Get More Attention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The more you are seen, the more curiosity you stir up. People will want to know about you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to research from<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/13\/cross-network-advertising-brand-search-lift\"> <span style=\"font-weight: 400;\">WordStream<\/span><\/a><span style=\"font-weight: 400;\">, YouTube ads can generate a huge boost in brand awareness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies indicate Google searches for your brand name can grow by more than 400%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By getting your brand into the mix with competitors and customers, you\u2019ll soon take up residence in the minds of your target audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They may not need you yet, but with consistent <a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\">brand awareness<\/a>, you\u2019ll be the first to spring to mind when the time comes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Low-Cost_Brand_Marketing\"><\/span><b>2. <\/b> <b>Low-Cost Brand Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In a <strong>B2B marketing experience<\/strong>, when you use a <strong>cross channel marketing strategy<\/strong>, it allows you to negate considerable risk when trying to reach a wider audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you want to market to prospective new clients in the UK. It has<\/span><a href=\"https:\/\/www.fsb.org.uk\/media-centre\/small-business-statistics\"> <span style=\"font-weight: 400;\">more than 5.5 million small businesses<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of these will have a mix of employees who use different social media, while others prefer calling phone numbers or sending an email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By throwing everything behind any one of these <strong>channel campaigns<\/strong>, you could generate a paltry return on investment (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, with a <strong>cross channel marketing approach<\/strong>, you can reach more contacts in these companies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will generate a better ROI, even if the initial outlay is a little more expensive.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your email marketing campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free, customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Customers_Can_Use_Their_Favorite_Medium\"><\/span><b>3. <\/b> <b>Customers Can Use Their Favorite Medium<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Over<\/span> <span style=\"font-weight: 400;\">70%<\/span><span style=\"font-weight: 400;\"> of consumers prefer to make contact with a brand on multiple channels such as social media, email, etc. before they make a purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are less trusting of traditional advertising methods. They want to feel like they have more control over the shopping process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>cross channel marketing strategy<\/strong> will offer several options to your target audience, so you allow them to decide how they will interact with your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes for a better customer experience across the board, which improves the chance of a conversion.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Optimize_Communications_with_Prospects\"><\/span><b>4. <\/b> <b>Optimize Communications with Prospects<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s a fun fact:<\/span><\/p>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/what-converting-websites-do\/\"><span style=\"font-weight: 400;\">96%<\/span><\/a><span style=\"font-weight: 400;\"> of first-time visitors to your website aren\u2019t ready to buy anything. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">People need time to get acquainted with your brand. Therefore, they must go through several stages before they pull out their credit card.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.b2bmarketing.net\/en-gb\/resources\/blog\/marketing-rule-7-and-why-its-still-relevant-b2b\"><span style=\"font-weight: 400;\">Marketing Rule of 7<\/span><\/a><span style=\"font-weight: 400;\"> asserts that your prospect must encounter your brand message at least seven times before they will take any action to buy your product or service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through contact at multiple digital touchpoints such as social media, email, etc., you can nurture customer relationships at a quicker pace, but one that is still comfortable for your prospects. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, a<strong> successful cross channel marketing strategy<\/strong> can shorten the customer journey and reduce the time to conversion.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Empower your marketing with the best strategies for maximum impact \u2013 learn more in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">expert guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4aa.svg\" alt=\"\ud83d\udcaa\"><\/em><\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"5_More_Digital_Touch_Points\"><\/span><b>5. <\/b> <b>More Digital Touch Points<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data is an integral aspect of modern marketing, and as<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/future-marketing-automation\/\"> <span style=\"font-weight: 400;\">machine learning and artificial intelligence<\/span><\/a><span style=\"font-weight: 400;\">-led systems improve, the value of data will grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, why not have more touchpoints in your marketing funnel? You can gather more data with <strong>cross channel marketing efforts<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more consumer data, you&#8217;ll get deeper insights into consumer behaviors and the performance of your current<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\"> <span style=\"font-weight: 400;\">marketing strategies<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowledge is power, and with more data, you can make smarter marketing decisions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Potential_Pitfalls_of_a_Cross-Channel_Marketing_Strategy\"><\/span><b>3 Potential Pitfalls of a Cross-Channel Marketing Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1. There is Data Everywhere<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2. You May Not Own the Point-Of-Sale<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3. It\u2019s Easy to Misunderstand&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It all sounds great, doesn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d love to tell you that the move to a <strong>cross channel marketing strategy<\/strong> is all peaches and roses, but that wouldn\u2019t be true. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you probably suspected that already. Otherwise, <\/span><i><span style=\"font-weight: 400;\">everyone <\/span><\/i><span style=\"font-weight: 400;\">would be doing this by now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here are several <strong>disadvantages of cross channel marketing<\/strong>:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_There_is_Data_Everywhere\"><\/span><b>1. <\/b> <b>There is Data Everywhere<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s possible to purchase third-party data to get clearer insights into the customer journey. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this can be quite expensive. Alternatively, you can collate the data yourself, but the more channels you explore, the greater the task becomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you are bringing together data from all these channels, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beacons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call Centers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Loyalty programs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specialized landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website sign-ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email lists<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Suffice to say, you could be swamped in data, which makes the challenge of understanding the<\/span> <span style=\"font-weight: 400;\">customer journey<\/span><span style=\"font-weight: 400;\"> tougher if you are marketing across channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s best to do plenty of research first. That way, you can identify the data sources that are most closely aligned with what you need.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_You_May_Not_Own_the_Point-Of-Sale\"><\/span><b>2. <\/b> <b>You May Not Own the Point-Of-Sale<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine you are open to the idea of <strong>cross channel marketing campaigns<\/strong>, but you don\u2019t own the point-of-sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be a call center or the physical store that customers visit to make a purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you only have full access to the data on some channels, like social media, then there will be a gap between your marketing efforts and the final point of purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only by blending online and offline efforts can you hope to get the big picture. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without this cooperation, your omnichannel efforts will falter and likely fail to live up to their true potential. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A marketing platform like EngageBay&#8217;s<\/span><a href=\"https:\/\/www.engagebay.com\/crm\/call-center-crm\"> <span style=\"font-weight: 400;\">call center CRM<\/span><\/a><span style=\"font-weight: 400;\"> to take their business to the next level.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Its_Easy_to_Misunderstand_Cross-Channel_Marketing\"><\/span><b>3. <\/b> <b>It\u2019s Easy to Misunderstand Cross-Channel Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The benefits are alluring, and certainly worth the effort. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, a lot of companies make the mistake of plunging in headfirst. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How will you run <strong>omnichannel marketing campaigns<\/strong> if you don&#8217;t understand how to make them work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, all your channels will complement each other to move prospects along with your marketing funnel to the point of purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you don\u2019t understand things like<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\"> <span style=\"font-weight: 400;\">targeted email marketing<\/span><\/a><span style=\"font-weight: 400;\">, it may be best to brush up before things get too complex.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your email marketing campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/micromarketing\/\">Read also: Here\u2019s What Micromarketing Means, and How It Can Help Your Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Cross-Channel_Marketing_Important\"><\/span><b>Why is Cross-Channel Marketing Important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may be thinking that <strong>cross-channel marketing<\/strong> sounds like a lot of hassle. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019d be great if you could just keep on doing what you\u2019re doing without any worries of a complete digital marketing strategy overhaul. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What works today may still work tomorrow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in the long-term, the very nature of the digital marketing world warrants that you must adapt to remain competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses that dig their heels in and refuse to embrace the changing tides in their market will flounder. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They may eventually sink as consumers turn away from them in search of more innovative brands that are a better fit for their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may not need to use <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">channels, as in bonafide <strong>omnichannel marketing<\/strong>, but you should definitely look to adopt a <strong>cross channel marketing strategy<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, consumers are more empowered and more demanding. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over<\/span><a href=\"https:\/\/smallbiztrends.com\/2017\/04\/personalized-experience.html\"> <span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers expect a personalized brand experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rise of <a href=\"https:\/\/datarootlabs.com\/\">AI consulting<\/a> technology and data analytics has made it possible to offer that. It has set the stage for more interactive, responsive marketing, which goes hand-in-hand with a <strong>successful cross-channel marketing approach<\/strong>.<\/span><\/p>\n<p><strong>Importance of Cross-Channel Marketing &#8211; A Video:<\/strong><\/p>\n<p>[su_youtube url=&#8221;https:\/\/www.youtube.com\/watch?v=FsW7aWdH72k&#8221; title=&#8221;Importance of Cross-Channel Marketing&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">According to Google, <\/span><i><span style=\"font-weight: 400;\">\u201cAbout<\/span><\/i><a href=\"https:\/\/www.pure360.com\/40-ecommerce-statistics\/\"> <i><span style=\"font-weight: 400;\">85%<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> of online shoppers start a purchase on one device and finish on another.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">By jumping on the trend, you can create a better online experience across the board. It will be one that is more integrated, and more user-friendly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, it will help you reach consumers and deliver the solutions they are searching for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t get on board soon, your business may be left in the dust.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/integrated-marketing\/\">Read also: Beyond Basic Branding: How Integrated Marketing Helps<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Examples_of_Cross-Channel_Marketing_in_Action\"><\/span><b>4 Examples of Cross-Channel Marketing in Action<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1. Google Ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2. Television Hashtags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3. REI<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4. Starbucks<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Speaking of Google, it would know a thing or two about this strategy. Here are a few examples of how this type of marketing is already changing the game.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Google_Ads\"><\/span><b>1. <\/b> <b>Google Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The largest paid advertising platform in the world makes cross-channel it easy, providing users with several options for<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2013\/02\/06\/google-adwords-enhanced-campaigns\"> <span style=\"font-weight: 400;\">Google Ads PPC ad extensions<\/span><\/a><span style=\"font-weight: 400;\">, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Click-to-Call \u2013<\/b><span style=\"font-weight: 400;\"> By adding your business contact number to your ads, you can integrate PPC advertising and mobile communications.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>PPC Offer \u2013<\/b><span style=\"font-weight: 400;\"> This extension allows you to add coupons to your ads. Users can then print at physical stores, effectively merging their online and in-person shopping experience.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Television_Hashtags\"><\/span><b>2. <\/b> <b>Television Hashtags<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve no doubt seen this one before. The <\/span><i><span style=\"font-weight: 400;\">\u201c2nd screen effect\u201d<\/span><\/i><span style=\"font-weight: 400;\"> is a commonly-exploited tactic that companies have been using for several years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While viewers are watching TV, companies will encourage online discussion with the use of a branded Twitter hashtag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This motivates people to use their smartphones or laptop as they watch the show.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2017,<\/span><a href=\"https:\/\/medium.com\/@PANKAJNARANG81\/8-excellent-uses-of-twitter-hashtags-in-tv-commercials-794c9214bf70\"> <span style=\"font-weight: 400;\">Airbnb<\/span><\/a><span style=\"font-weight: 400;\"> used their Superbowl slot to launch the <\/span><i><span style=\"font-weight: 400;\">#weaccept<\/span><\/i><span style=\"font-weight: 400;\"> campaign, promoting diversity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With some clever marketing and subtle timing, it was an instant hit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the following four months, it received more than 3.5 million impressions, reaching over 2.4 million people.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12262 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/TV-Hashtag.gif\" alt=\"Hash tag\" width=\"317\" height=\"480\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_REI\"><\/span><b>3. <\/b> <b>REI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever found yourself in a brick-and-mortar store, consulting your mobile device to research a product that is in that same store?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research from Forbes found that<\/span><a href=\"https:\/\/www.forbes.com\/sites\/johnellett\/2018\/02\/08\/new-research-shows-growing-impact-of-online-research-on-in-store-purchases\/\"> <span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> of customers do this before buying a product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For ambitious companies that want to tap into the sales potential here, cross-channel outreach can help you deliver a better buying experience and persuade more people to follow through with a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The clothing brand<\/span> <span style=\"font-weight: 400;\">REI<\/span><span style=\"font-weight: 400;\"> uses its app to cater to customer\u2019s needs here. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can scan the barcode of products in the shop, and the app will bring up all the information including customer reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great example of how you can market to customers in a way that they will truly appreciate.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/multichannel-retailing\/\">Read also: Multichannel Retailing: Everything You Need to Know<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Starbucks\"><\/span><b>4. <\/b> <b>Starbucks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"http:\/\/www.starbucks.com\/coffeehouse\/mobile-apps\"> <span style=\"font-weight: 400;\">Starbucks Rewards app<\/span><\/a><span style=\"font-weight: 400;\"> is widely regarded as one of the <strong>best cross-channel marketing strategy<\/strong> use cases in recent times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not familiar with it, here\u2019s how it works:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First, you receive your free rewards card, which you can use anytime you make a purchase.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">However, unlike many other customer loyalty schemes, Starbucks has made it possible for customers to check their card balance, and reload it. You can do this in the store, on the website, or on your phone through the app.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any changes to the card rewards balance or your profile will automatically be updated across every channel, in real-time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019re standing in line, waiting to order your daily Double Caramel Frappuccino and a coffee for your boss. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">She has taken a real shine to you after your stunning performance in this morning\u2019s board meeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suddenly, it dawns on you that your Rewards card is almost empty. Disaster \u2013 this could be embarrassing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fear not, you can quickly reload it through the app. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019ll all be good by the time you swipe your card a few minutes later!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12265\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Starbucks-Rewards-App.png\" alt=\"Starbucks rewards\" width=\"643\" height=\"362\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Starbucks-Rewards-App.png 700w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Starbucks-Rewards-App-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Starbucks-Rewards-App-595xh.png 595w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Cross-Channel_Marketing_Strategy\"><\/span><b>How to Cross-Channel Marketing Strategy<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create Buyer Personas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unify Your Customer Data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segment Your Audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Align Content With Specific Buyer Journeys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote Your Channels and Devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure Your Efforts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tweak and Test<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Okay, you\u2019re sold on the idea by now. It\u2019s clear there is much to gain. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, you\u2019re prepared to put in the effort required to make a success of this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time you learned how it\u2019s done!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these seven steps to start a <strong>cross-channel marketing strategy<\/strong> this year.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_Buyer_Personas\"><\/span><b>1. <\/b> <b>Create Buyer Personas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter which form of marketing you are thinking of, there\u2019s one critical aspect that you absolutely must have covered before you get started:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Know your audience.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t understand the people you are trying to reach, it will be almost impossible to sell to them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll struggle to find them at first, and stand even less chance of keeping their interest and establishing trust between them and your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look to<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/03\/20\/sink-or-swim-how-to-create-buyer-personas-to-ensure-marketing-success\/\"> <span style=\"font-weight: 400;\">create detailed buyer personas<\/span><\/a><span style=\"font-weight: 400;\"> that consider the needs and interests of your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What sites do they visit? How do they research product information and services in your industry?<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Create relatable buyer personas with EngageBay&#8217;s powerful Contact Management software<\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12266 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Contact-Management-Software.png\" alt=\"contact management\" width=\"465\" height=\"327\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Contact-Management-Software.png 465w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Contact-Management-Software-300x211.png 300w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/p>\n<p><b style=\"color: #333333; font-size: 22px;\">2. Unify All Customer Data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With defined personas, you\u2019ll have a strong foundation of data insights, which is crucial to your <strong>cross-channel marketing strategy<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">customer relationship management (CRM) platform<\/a> as a customer data platform and a central location for all your data, which provides tools for analytics data, monitoring behaviors, and engaging prospects across all your active channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From social media views to PPC advertising clicks, email open rates to <a href=\"https:\/\/www.engagebay.com\/blog\/create-email-newsletter\/\">newsletter subscriptions<\/a>, it\u2019s important to unify your data, as it will give your cross-channel strategy a better chance of success.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Segment_Your_Audience\"><\/span><b>3. <\/b> <b>Segment Your Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2016,<\/span><a href=\"https:\/\/www.business2community.com\/consumer-marketing\/consumers-want-personalization-stats-roundup-01694184\"> <span style=\"font-weight: 400;\">74%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers said they were frustrated when website content was not personalized for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chances are that number has increased over the past couple of years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data insights give marketers incredible power to discover more about their audience, and the reality is that you will likely have several types of customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They may share similar broad interests, but with segmentation, you can divide them into several distinct groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could segment by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geographical location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Age group<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Primary Device used<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a great <strong><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation platform<\/a><\/strong>, you can perform segmentation with relative ease. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can let the technology take care of the hard work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once this is in place, you will be able to tailor your message for each segment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows you to offer a greater level of personalization for all your customers.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Segment and target your subscriber lists with EngageBay&#8217;s Marketing software<\/strong><\/p>\n<\/blockquote>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-12267 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Segmentation.png\" alt=\"contact segmentation \" width=\"538\" height=\"312\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Segmentation.png 538w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/Segmentation-300x174.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Align_Content_With_Specific_Buyer_Journeys\"><\/span><b>4. <\/b> <b>Align Content With Specific Buyer Journeys<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No two customers are the same. When you understand that, your brand can look to give each customer individual attention, depending on where they are in their journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abandoned cart emails are a clever way of reigniting interest just when it looks like a sale is on the brink of collapse.<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalcommerce360.com\/2014\/12\/02\/personalized-shopping-cart-abandonment-e-mails-lead-sales\/\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> found that 60% of people return to complete their purchase within 24 hours of getting a<\/span><a href=\"https:\/\/www.engagebay.com\/resources\/email-personalization\"> <span style=\"font-weight: 400;\">personalized email<\/span><\/a><span style=\"font-weight: 400;\"> about their abandoned cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, people just need a little nudge to complete the sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quite often, a 1-to-1 approach through a personalized email can do the trick.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Promote_Your_Channels_and_Devices\"><\/span><b>5. <\/b> <b>Promote Your Channels and Devices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may have heard that content marketing is 20% content and 80% marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This belief is based upon<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/pareto-principle\"> <span style=\"font-weight: 400;\">the Pareto Principle<\/span><\/a><span style=\"font-weight: 400;\"> that 80% of the results are derived from 20% of your efforts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This theory is widely proven to be a good yardstick in the online marketing world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you invest more in the devices and channels that your customer prefers, and work to strengthen the fluidity between all channels, you will improve the user experience across the board. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, a consistent approach to marketing on <strong>multiple marketing channels<\/strong> is essential and when you facilitate an easy transition from one channel to the next, you can be pretty confident that this marketing strategy will yield results.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Measure_Your_Efforts\"><\/span><b>6. <\/b> <b>Measure Your Efforts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is little to be gained from marketing campaigns if your company has not<\/span><a href=\"https:\/\/www.smartinsights.com\/goal-setting-evaluation\/goals-kpis\/choosing-effective-digital-marketing-kpis\/\"> <span style=\"font-weight: 400;\">identified key performance indicators (KPIs)<\/span><\/a><span style=\"font-weight: 400;\"> to track.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brand recognition, If it\u2019s a<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\"> <span style=\"font-weight: 400;\">brand awareness campaign<\/span><\/a><span style=\"font-weight: 400;\">, you may track social media interactions and page likes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A PPC campaign may have website traffic or conversions in mind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> drive would put open rates and responses on top of your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping a close eye on the metrics that matter to your goals, you will be able to determine if your efforts are succeeding. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you\u2019ll learn what isn\u2019t working and can adjust accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <strong>cross-channel marketing<\/strong>, it can be hard to keep track of everything. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with a<\/span><a href=\"https:\/\/www.engagebay.com\/crm\/best-crm-small-business\"> <span style=\"font-weight: 400;\">reliable small business CRM program<\/span><\/a><span style=\"font-weight: 400;\"> in your corner, things are different. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can avail of comprehensive reports that make data analysis easy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gives you the insights you need to improve your ROI.<\/span><\/p>\n<p><strong>EngageBay CRM&#8217;s reporting dashboard makes tracking easy and insightful<\/strong><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-12247\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/crm-reporting.png\" alt=\"crm\" width=\"810\" height=\"392\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/crm-reporting.png 810w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/crm-reporting-300x145.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/crm-reporting-768x372.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/crm-reporting-595xh.png 595w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"7_Tweak_and_Test\"><\/span><b>7. <\/b> <b>Tweak and Test<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, when you\u2019ve made sense of the data at hand, you can implement the necessary changes in your campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what really unleashes the full power of an <strong>omnichannel strategy<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider each channel individually, and think about how they relate to one another:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your social media strategy support your website strategy?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does the<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\"> <span style=\"font-weight: 400;\">email strategy<\/span><\/a><span style=\"font-weight: 400;\"> support the social media strategy?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your website strategy support your mobile strategy?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you take a holistic approach to your <strong>multi-channel marketing strategy<\/strong>, the channels begin to take cues from each other. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through consistent monitoring, tweaking, and testing, you can bring it all together to create a fully-integrated, seamless user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when you have that, you have a winner.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_CRM_is_Key_to_Cross-Channel_Marketing_Success\"><\/span><b>A CRM is Key to Cross-Channel Marketing Success<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, one channel isn\u2019t enough. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, even if you have multiple channels, you may still be missing out because you aren\u2019t bringing them all together.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cross-channel marketing<\/strong> allows your brand to reach prospects on different devices, and it makes it easy for people to move between channels throughout the customer journey. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have an excellent strategy, your brand messaging and product offers align with each individual\u2019s user intent and current position in their respective journey. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tricky part is putting it all together, which is why unifying your data is so important to its success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using a<\/span><a href=\"https:\/\/www.engagebay.com\/\"> <span style=\"font-weight: 400;\">unified all-in-one platform<\/span><\/a><span style=\"font-weight: 400;\">, you eliminate most of the challenges and will find it much easier to monitor all your channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are managing multiple channels on one central platform, you can deliver a consistent, strong brand voice across all channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, that will help you offer the perfect omnichannel experience that people desire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, with a <strong>CRM and cross-channel marketing strategy<\/strong>, you can forge stronger relationships with people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This will make it easier to turn more of them into paying customers and loyal advocates of your brand.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can\u2019t put all your eggs in one basket anymore. 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