{"id":34150,"date":"2023-01-10T07:37:13","date_gmt":"2023-01-10T07:37:13","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=34150"},"modified":"2026-02-12T06:58:03","modified_gmt":"2026-02-12T06:58:03","slug":"email-marketing-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/","title":{"rendered":"2026 Guide to Email Marketing for eCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve heard it a gazillion times; email marketing is the leading marketing strategy. More effective than other marketing strategies like content marketing, social media marketing, SEO, PPC, and other more traditional marketing campaigns in terms of ROI (return on investment), audience reach, sales conversion, and cost-effectiveness.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we step into 2026, building an email marketing strategy for your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brand<\/a> is definitely a must! Here\u2019s why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a>,<span style=\"font-weight: 400;\"> email users will increase to over 4.6 billion in 2023. This accounts for over half of the world&#8217;s population. And in terms of revenue, email marketing is expected to reach $12.33 billion in 2024 and $17.9 billion by 2027.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-34154 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/statista-revenue-e1672317132480.png\" alt=\"\" width=\"614\" height=\"383\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/statista-revenue-e1672317132480.png 614w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/statista-revenue-e1672317132480-300x187.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/statista-revenue-e1672317132480-595x371.png 595w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\"><em>Source<\/em><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In this ultimate guide, you\u2019ll discover all the eCommerce email marketing tips for high conversions, even if you\u2019re just a beginner.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let&#8217;s go!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#What_Is_eCommerce_Email_Marketing\" >What Is eCommerce Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#eCommerce_Email_Marketing_Types\" >eCommerce Email Marketing Types<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Transactional_emails\" >Transactional emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Promotional_emails\" >Promotional emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Lifecycle_emails\" >Lifecycle emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Top_Tips_for_Successful_eCommerce_Email_Marketing_Campaigns\" >Top Tips for Successful eCommerce Email Marketing Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#1_Decide_on_the_perfect-fit_email_service_provider\" >1. Decide on the perfect-fit email service provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#2_Build_your_email_list\" >2. Build your email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#3_Craft_and_send_great_emails\" >3. Craft and send great emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#4_Run_surveys\" >4. Run surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#5_Do_a_deep_analysis\" >5. Do a deep analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Why_Email_Marketing_is_Key_to_eCommerce_Success\" >Why Email Marketing is Key to eCommerce Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#1_Customer_retention\" >1. Customer retention&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#2_Drive_sales\" >2. Drive sales&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#3_Build_relationships\" >3. Build relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#4_Full_control\" >4. Full control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#5_Cost-effectiveness\" >5. Cost-effectiveness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#How_To_Find_Free_Email_Templates\" >How To Find Free Email Templates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#1_EngageBay\" >1. EngageBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#2_Omnisend\" >2. Omnisend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#3_Sendinblue_Brevo\" >3. Sendinblue (Brevo)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#How_to_Start_Your_eCommerce_Email_Newsletter\" >How to Start Your eCommerce Email Newsletter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Step_1_Pick_your_email_newsletter_platform\" >Step 1: Pick your email newsletter platform&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Step_2_Define_your_sending_goal\" >Step 2: Define your sending goal&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Step_3_Find_or_design_a_cool_template\" >Step 3: Find or design a cool template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Step_4_Pick_one_content_strategy\" >Step 4: Pick one content strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Step_5_Test_your_email_newsletter\" >Step 5: Test your email newsletter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Great_Examples_of_eCommerce_Email_Marketing\" >Great Examples of eCommerce Email Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#1_Product_Launch_Email\" >1. Product Launch Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#_2_Cart_Abandonment_Email\" >&nbsp;2. Cart Abandonment Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#3_Product_Awareness_Email\" >3. Product Awareness Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#4_Win-back_Email\" >4. Win-back Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#5_Thank_You_Email\" >5. Thank You Email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_eCommerce_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>What Is eCommerce Email Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">eCommerce email marketing is an effective digital marketing channel that uses email campaigns or series to primarily announce a product launch, touch base with existing or prospective customers, and drive more sales for your eCommerce business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eCommerce email is a cost-efficient yet highly effective marketing strategy. It allows you to build personalized customer relationships with your audience. In addition, it&#8217;s an effective marketing strategy for both customer acquisition and customer retention.<\/span><\/p>\n<p><span style=\"box-sizing: border-box;\">Typically, eCommerce email marketing can increase website traffic and&nbsp;<a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a>, increase conversion rate, solidify customer relationships, and increase eCommerce sales.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">Read also: eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"eCommerce_Email_Marketing_Types\"><\/span><span style=\"color: #339966;\"><strong>eCommerce Email Marketing Types<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Transactional emails:<\/strong> Direct messages sent in response to specific actions a user makes on your eCommerce store website. Examples include password reset emails, confirmation orders, and pay invoices.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong> Promotional emails:<\/strong> Special offer emails designed to get the word out about product launches, special deals, and offerings to existing or potential customers. For example, Christmas discount sales, Black Friday deals, and one-time-only free shipping following a product launch.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong> Lifecycle emails:<\/strong> These are guiding emails sent at different stages of the buyer&#8217;s journey from subscription to purchase. It usually accounts for great user experience by meeting the needs of customers at a crucial time along their journey. Cart abandonment emails and subscription activation emails fall under the lifecycle email campaign category.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transactional_emails\"><\/span><span style=\"color: #993300;\"><strong>Transactional emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They have an <\/span><a href=\"https:\/\/www.chargebee.com\/blog\/transactional-emails-ultimate-guide\/#:~:text=The%20median%20click%2Dthrough%2Drate,%2Dtransactional%20emails%20(1.6%25).\"><span style=\"font-weight: 400;\">average CTR<\/span><\/a><span style=\"font-weight: 400;\"> of 4.8%, which is three times higher than non-transactional emails, and an 80% open rate. Transactional emails play an important role in customer retention by timely acknowledging your customer&#8217;s transactions which in turn builds trust.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/sendgrid.com\/resource\/what-is-transactional-email\/\"><span style=\"font-weight: 400;\">Borrell Associates, Inc. and Merkle<\/span><\/a><span style=\"font-weight: 400;\">, 64% of consumers consider transactional emails to be the most valuable messages in their inboxes. This shows that customers highly appreciate and anticipate them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, transactional emails are automated and help build a great customer experience. Because of their grave importance, extra care should be put in place to ensure your transactional emails are great and meet the needs of your customers. Take a look at some transactional email examples your eCommerce business should have in place.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Thank you emails<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This category of emails has a median open rate of 67% and a CTR of 6.3%. <\/span><span style=\"font-weight: 400;\">They are<\/span><span style=\"font-weight: 400;\"> a perfect way to show your customers you appreciate and value them. This goes a long way in fueling trust and converting visitors to loyal customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are typically short, clear, and crisp and establish interaction between customers and your business. You can thank subscribers for buying something or subscribing to your newsletter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example \ud83d\udc47<\/span><\/p>\n<table style=\"height: 387px;\" width=\"791\">\n<tbody>\n<tr>\n<td><em><span style=\"font-weight: 400;\">Dear [name],<\/span><\/em>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Thank you, we received your order! We\u2019re delighted at your interest in our [products or services].<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Because customer satisfaction is our top priority, we are committed to ensuring you experience a seamless purchase journey.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We would like to know how we can serve you better. Please use this form [link to the form] to share your opinion on how we can serve you better.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Your opinion will help us improve our future offers.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Best,<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">The Customer Success Team at [company]<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h5><span style=\"color: #800080;\"><b>Marketing tips to improve your &#8216;Thank You&#8217; eCommerce emails<\/b><\/span><\/h5>\n<ol>\n<li><span style=\"font-size: 16px; font-weight: 400;\"><strong>Get straight to the point:<\/strong> You do not want to bore your customers. Get straight to the point and mention what you are thanking them for.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Use the appropriate title:<\/strong> At the beginning of your email, include the appropriate title to address your subscribers, like Dear [Name].<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Personalize the email:<\/strong> Add a personal touch so they feel extra special or valued. Such as their names, customized offers, exclusive deals, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Make it timely:<\/strong> You do not want to send a <a href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email\/\">thank you email<\/a> weeks or days after what you\u2019re thanking them for took place. Ensure that the email is automated to go out as soon as the action is taken.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Include a clear subject line<\/strong>: Having a clear subject line increases your open rates significantly.&nbsp;<\/span><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here is a thank you email example \ud83d\udc47<\/span><\/p>\n<figure id=\"attachment_34241\" aria-describedby=\"caption-attachment-34241\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thank-you-email.png.jpg\"><img decoding=\"async\" class=\"wp-image-34241 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thank-you-email.png.jpg\" alt=\"Thank you email example\" width=\"600\" height=\"622\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thank-you-email.png.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thank-you-email.png-289x300.jpg 289w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/thank-you-email.png-595xh.jpg 595w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-34241\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.liveagent.com\/templates\/e-commerce-thank-you\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><b>Order confirmation emails<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Designed to keep customers in the loop about their purchase. They are sent after a customer has completed an online purchase e.g., a shipping confirmation email. They have an average open rate of 65% and a CTR of 7.1%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should contain the product ordered, date, quantity, sum, payment method, order number, order status, expected delivery date, and order tracking information.<\/span><\/p>\n<figure id=\"attachment_34242\" aria-describedby=\"caption-attachment-34242\" style=\"width: 651px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Order-Confirmation-Email_-20-Templates-and-Examples-To-Use-Today.gif\"><img decoding=\"async\" class=\"wp-image-34242 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Order-Confirmation-Email_-20-Templates-and-Examples-To-Use-Today.gif\" alt=\"order confirmation email example\" width=\"651\" height=\"1513\"><\/a><figcaption id=\"caption-attachment-34242\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.pinterest.com\/pin\/773141461010159675\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h5><span style=\"color: #808080;\"><b>Email marketing tips to improve your order confirmation eCommerce email<\/b><\/span><\/h5>\n<ol>\n<li><span style=\"font-size: 16px; font-weight: 400;\"><strong>Have a clear subject line:<\/strong> This can be summed up as simple, straight-to-point, and short. You could include <a href=\"https:\/\/www.engagebay.com\/blog\/emojis-with-meaning\/\">emojis<\/a> to keep it fun and engaging.<\/span><\/li>\n<li><span style=\"font-size: 16px; font-weight: 400;\"><strong>Concise email body:<\/strong> Order confirmation emails should be straight to the point and contain order purchase information such as the date of order, payment method, shipping address, order status, and the rest. You don&#8217;t want to swamp your customers with lengthy, irrelevant <\/span>messages.<\/li>\n<li><strong>Single call-to-action: <\/strong><span style=\"font-size: 16px;\">Emails with a single CTA have better conversation rates. So. it&#8217;s better to keep your CTA down to one. You could include a button to your referral program to reward loyal customers, link to your social media handle or link to a promotional coupon to drive further sales, but do not make it too salesy.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Show gratitude and further engage:<\/strong> <a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\">C<\/a><\/span>ustomer retention is everything, put in the effort to appreciate your customers for their purchase before letting them in on another offer or promotion.<\/li>\n<li><strong>Customized template: <\/strong>You may want to stick to a specific brand color, image, and logo to build authority, credibility, and trust in the minds of your customers.<\/li>\n<\/ol>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-metrics\/\">Read also: eCommerce Metrics Made Easy: How to Measure Success and Drive Growth<\/a><\/p>\n<h4><span style=\"color: #666699;\"><b>Shipping confirmation email<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">These are sent after a customer&#8217;s order has been shipped. They help keep customers in the loop from the time an order is shipped until the moment it gets delivered.<\/span><\/p>\n<figure id=\"attachment_34264\" aria-describedby=\"caption-attachment-34264\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1.png\"><img decoding=\"async\" class=\"wp-image-34264 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1.png\" alt=\"Shipping confirmation email example\" width=\"578\" height=\"1823\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1-95x300.png 95w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1-325x1024.png 325w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1-768x2422.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1-487x1536.png 487w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1-649x2048.png 649w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-1-595xh.png 595w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/a><figcaption id=\"caption-attachment-34264\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.pinterest.com\/pin\/773141461010159675\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h5><span style=\"color: #808080;\"><b>What to include in your shipping confirmation email<\/b><\/span><\/h5>\n<ol>\n<li><strong><span style=\"font-size: 16px;\">Expected delivery date: <\/span><\/strong><span style=\"font-weight: 400;\">This helps your customers know when their goods will arrive. It keeps them from tirelessly contacting your support team to get the information and it helps build brand trust.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Relevant information about shipped goods:<\/strong> <\/span><span style=\"font-weight: 400;\">Tracking link, product color. You name it! You could go a step further by including a guide or manual on the best way to maximize product use.<\/span><\/li>\n<li><span style=\"font-size: 16px; font-weight: 400;\"><strong>Contact information:<\/strong> <\/span><span style=\"font-weight: 400;\">Include this so the purchaser can have an additional source to get information about their orders.&nbsp;<\/span><\/li>\n<\/ol>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Unlock the full potential of your marketing efforts with our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">guide<\/a> on the most effective strategies! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f513.svg\" alt=\"\ud83d\udd13\"><\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-emails-advanced-segmentation-strategies\/\">Read also: eCommerce Emails: 50+ Basic and Advanced Segmentation Strategies<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/marketing\"><span style=\"font-weight: 400;\">marketing email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"Promotional_emails\"><\/span><span style=\"color: #993300;\"><strong>Promotional emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike transactional emails, they are usually broadcast emails usually sent to an entire subscribers list or a segment of your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a>. They usually announce a product launch, seasonal offers, and discount promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, 49% of customers said they would like to receive promotional emails from their favorite retail brands on a weekly basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send promotional emails to drive sales, increase awareness and keep customers updated. They include sales promotional emails and weekly sales letters. Below are some email examples.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Limited time&nbsp;offers<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This works by triggering a sense of urgency. No one likes the thought of missing out on a great deal. Limited-time offers are a great way to move your customers into action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The image below by Grammarly is a typical example of a limited-time offer.<\/span><\/p>\n<figure id=\"attachment_34261\" aria-describedby=\"caption-attachment-34261\" style=\"width: 516px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Seize-the-three-days-Desktop-View-_-Really-Good-Emails.png\"><img decoding=\"async\" class=\"wp-image-34261 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Seize-the-three-days-Desktop-View-_-Really-Good-Emails.png\" alt=\"Limited time offer email example\" width=\"516\" height=\"1483\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Seize-the-three-days-Desktop-View-_-Really-Good-Emails.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Seize-the-three-days-Desktop-View-_-Really-Good-Emails-104x300.png 104w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Seize-the-three-days-Desktop-View-_-Really-Good-Emails-356x1024.png 356w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Seize-the-three-days-Desktop-View-_-Really-Good-Emails-595xh.png 595w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/a><figcaption id=\"caption-attachment-34261\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.pinterest.com\/pin\/773141461010159675\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Many eCommerce businesses elongate their limited-time offer for their email marketing to cover several days or an entire weekend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This isn\u2019t a best practice as it allows room for procrastination which defeats the whole purpose of a limited-time offer.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-utm-parameters\/\">Read also: eCommerce Email Marketing UTM Parameters and How to Use Them<\/a><\/p>\n<h4><span style=\"color: #666699;\"><b>Product launch emails<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><a href=\"https:\/\/hbswk.hbs.edu\/item\/clay-christensens-milkshake-marketing\"><span style=\"font-weight: 400;\">95%<\/span><\/a><span style=\"font-weight: 400;\"> of new product launches fail to meet their sales target. Product launch emails can help your eCommerce business drive more sales. This type of <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">promotional email<\/a> copy is designed to inform customers about a new product launch, product update, or announcement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;It&#8217;s a highly effective eCommerce email marketing strategy as it allows you to touch base with customers who are somewhat already familiar with your business. It builds anticipation and awareness and gives details about a new product launch.<\/span><\/p>\n<figure id=\"attachment_34244\" aria-describedby=\"caption-attachment-34244\" style=\"width: 533px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA.png\"><img decoding=\"async\" class=\"wp-image-34244 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA.png\" alt=\"product launch email example\" width=\"533\" height=\"1019\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA.png 533w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA-157x300.png 157w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><figcaption id=\"caption-attachment-34244\" class=\"wp-caption-text\"><em><a href=\"https:\/\/global-uploads.webflow.com\/605826c62e8de87de744596e\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA.png\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><b>Seasonal campaigns<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Valentine specials, Halloween, Black Friday, Christmas, New Year festivals, and Mother&#8217;s Day celebrations are great opportunities to increase your eCommerce business revenue through promotional email marketing campaigns.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/www.zippia.com\/advice\/christmas-spending-statistics\/\"><span style=\"font-weight: 400;\">Christmas spending statistics<\/span><\/a>,<span style=\"font-weight: 400;\"> for instance. Americans planned to spend an average of $932 each in 2022, and 60% of US Christmas shoppers prefer to shop online. That isn\u2019t all yet. Holiday shopping accounts for 30% of all retail sales and were estimated to touch <\/span><a href=\"https:\/\/www.statista.com\/topics\/1103\/holiday-season-e-commerce\/#dossierKeyfigures\"><span style=\"font-weight: 400;\">$239 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2022.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> It\u2019s the reason eCommerce stores go all out with advertising to drive sales.&nbsp;<\/span><\/p>\n<figure id=\"attachment_34245\" aria-describedby=\"caption-attachment-34245\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Santa-Baby-Template-528x2048-1.png\"><img decoding=\"async\" class=\"wp-image-34245 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Santa-Baby-Template-528x2048-1.png\" alt=\"seasonal campaign email example\" width=\"448\" height=\"1738\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Santa-Baby-Template-528x2048-1.png 528w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Santa-Baby-Template-528x2048-1-77x300.png 77w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Santa-Baby-Template-528x2048-1-264x1024.png 264w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Santa-Baby-Template-528x2048-1-396x1536.png 396w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><figcaption id=\"caption-attachment-34245\" class=\"wp-caption-text\"><em><a href=\"https:\/\/moosend.com\/blog\/christmas-email-templates\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><strong><span style=\"color: #666699;\">Email Newsletter<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">They allow for direct communication between you and your customers. Sending newsletters is an effective <a href=\"https:\/\/blog.wishpond.com\/post\/115675439535\/email-marketing-strategy\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email marketing strategy<\/a> that enables you to tell your brand story and nurture your leads. Simply put, it helps your audience stay in the know.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top of the advantages includes lead generation, customer feedback, and keeping your eCommerce brand fresh in the mind of prospects.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use storytelling to your advantage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a customer&#8217;s testimonial from using your product, your mission to societal impact or to give back to your community, or just how much you value your customers and the steps you are putting in place to make your products more valuable to your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you should keep your customers and prospects top of mind while crafting this email.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your email marketing campaigns with EngageBay\u2019s <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> tailored for engagement and success.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ai-ecommerce-email-marketing\/\">Read also: How AI Is Revolutionizing ECommerce Email Marketing<\/a><\/p>\n<h5><span style=\"color: #808080;\"><b>Email marketing tips to improve your promotional offers<\/b><\/span><\/h5>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Have a clear offer:<\/strong> D<\/span><span style=\"font-weight: 400;\">ecide what you&#8217;re promoting. This helps send a strong message to your customers and prospects about what you&#8217;re offering. Also, be clear on the offer and the time duration.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Include videos:<\/strong> E<\/span><span style=\"font-weight: 400;\">mails with videos do better. It&#8217;s an excellent way to boost your marketing efforts and make your message clearer and more memorable.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Right timing:<\/strong> W<\/span><span style=\"font-weight: 400;\">ith promotional emails timing is everything, so you don&#8217;t end up spamming your audience. No one wants a bowl of ice cream in the dead winter. Keep in mind three guiding words: right audience, right timing, and the right message. With these in place, you can hardly go wrong.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>A\/B testing:<\/strong> T<\/span><span style=\"font-weight: 400;\">est between several options to see what promotion works best. You want to keep your bounce rate as low as possible, with your open and conversation rates high. A\/B testing allows you to test the waters before plunging in deep.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Put customers first:<\/strong> C<\/span><span style=\"font-weight: 400;\">annot be overemphasized &#8212; your customers, not you, run the show. Tell them the value and benefit your offer or promotional mail has for them. No one wants to hear non-stop how much of a genius your product is. Their primary interest is how it solves their problems. Show them how.<\/span><\/li>\n<li><strong>Introduce your promotion in the subject line: <\/strong><span style=\"font-weight: 400;\">Let your customers and prospects know up front what they are expecting. Do not mislead them from the <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a>. This will discredit your brand from potential clients. Having a clear subject line helps.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Target the right audience:<\/strong> T<\/span><span style=\"font-weight: 400;\">hough <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-promotional-emails\/\">promotional emails<\/a> are typically broadcast messages; you want to make sure you are sending them to the right email segment. A good message in the wrong audience is dead and may lead to unsubscribes.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\">Read also: The Best Email Marketing Courses for Beginners and Experts Alike<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lifecycle_emails\"><\/span><span style=\"font-weight: 400; color: #993300;\"><strong>Lifecycle emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Designed in response to your customers&#8217; interaction on your eCommerce website. They are critical to your eCommerce business because it enables customers to stay in the loop from subscription to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, they are <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\"><span style=\"font-weight: 400;\">automated emails<\/span><\/a><span style=\"font-weight: 400;\"> triggered by users&#8217; actions and help in customer retention, personalized feedback, and increased revenue. They also improve your customer experience thereby converting visitors into loyal customers and should be included in your eCommerce email marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some lifecycle email examples you should consider for your eCommerce store include win-back emails, cart abandonment emails, <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome emails<\/a>, browse abandonment emails, feedback emails, and product recommendation emails.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Cart abandonment emails<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cart abandonment is one of the biggest leaks in your eCommerce sales funnel. This email category helps seal up the leak by ensuring shoppers complete their purchase without an abandoned cart.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives your customers the extra nudge they need to complete their purchase.<\/span><\/p>\n<figure id=\"attachment_34248\" aria-describedby=\"caption-attachment-34248\" style=\"width: 732px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ons-for-cart-abandonment-b5f2b18525-2.jpg\"><img decoding=\"async\" class=\"wp-image-34248 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ons-for-cart-abandonment-b5f2b18525-2.jpg\" alt=\"cart abandonment reasons\" width=\"732\" height=\"492\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ons-for-cart-abandonment-b5f2b18525-2.jpg 769w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ons-for-cart-abandonment-b5f2b18525-2-300x202.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ons-for-cart-abandonment-b5f2b18525-2-595xh.jpg 595w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/a><figcaption id=\"caption-attachment-34248\" class=\"wp-caption-text\"><em><a href=\"https:\/\/res.cloudinary.com\/mailmodo\/image\/upload\/f_webp,q_50\/v1655892255\/strapi\/Reasons_for_cart_abandonment_b5f2b18525.png\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/baymard.com\/research\/checkout-usability\"><span style=\"font-weight: 400;\">global average cart abandonment rate<\/span><\/a><span style=\"font-weight: 400;\"> for eCommerce stands at 69.8%. Meaning, nearly 3 out of 4 people who come to your site, and add items to their shopping cart, leave without completing their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s a huge loss of revenue for an eCommerce brand. Abandonment emails are your chance to recover this revenue by re-engaging your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High extra costs, such as high shipping charges or taxes, is the main reason for cart abandonments. It may be important to have a survey email in your cart email series to understand your audience&#8217;s cart abandonment reasons and work to fix the loopholes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the survey shows high shipping costs as a reason for abandoned carts, you may work on giving exclusive shipping discounts in your <a href=\"https:\/\/targetbay.com\/blog\/woocommerce-abandoned-cart-email\/\">abandoned cart emails<\/a>&nbsp;and nudge your customers to complete their purchase journey.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it&#8217;s a problem of slow delivery, you may work towards reducing delivery time.<\/span><\/p>\n<figure id=\"attachment_34250\" aria-describedby=\"caption-attachment-34250\" style=\"width: 619px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/15ef33a-5c8b-4042-b6b1-9a9864dc0b96.jpg\"><img decoding=\"async\" class=\"wp-image-34250 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/15ef33a-5c8b-4042-b6b1-9a9864dc0b96.jpg\" alt=\"Cart abandonment email example\" width=\"619\" height=\"1099\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/15ef33a-5c8b-4042-b6b1-9a9864dc0b96.jpg 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/15ef33a-5c8b-4042-b6b1-9a9864dc0b96-169x300.jpg 169w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/15ef33a-5c8b-4042-b6b1-9a9864dc0b96-576x1024.jpg 576w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/15ef33a-5c8b-4042-b6b1-9a9864dc0b96-595xh.jpg 595w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><figcaption id=\"caption-attachment-34250\" class=\"wp-caption-text\"><em><a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.png?format=webp&amp;v=1623287162\">Source<\/a><\/em><\/figcaption><\/figure>\n<h5><span style=\"color: #808080;\"><b>Top email marketing tips to better your abandoned cart emails<\/b><\/span><\/h5>\n<ol>\n<li><strong>Start with an awesome subject line:<\/strong> S<span style=\"font-weight: 400;\">tand out in their email box. Avoid generic terms. Remind them: &#8216;you\u2019re almost there&#8217;, activate the fear of missing out: &#8216;your cart is expiring soon&#8217;, and make exclusive offers: &#8216;complete this purchase now and enjoy 50% free shipping&#8217;.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Include visually appealing images:<\/strong> T<\/span><span style=\"font-weight: 400;\">his helps them see what they will miss out on if they stop their purchase halfway. It might be all the nudge they need to make their buying decision.<\/span><\/li>\n<li><strong>Include social proof: <\/strong>L<span style=\"font-weight: 400;\">ack of trust in a website is a common reason for abandoned carts. You can resolve this in your marketing emails by adding links to your social media handles and testimonials from your <a href=\"https:\/\/www.engagebay.com\/blog\/happy-customers\/\">happy customers<\/a>.<\/span><\/li>\n<li><strong>Straight forward CTA: <\/strong>You <span style=\"font-weight: 400;\">don&#8217;t want to further distract or confuse your customers at this stage of their purchase journey. Make your CTA clear, concise, and crisp.<\/span><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Optimize your marketing efforts with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed for efficiency and impact.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">Read also: Email Design Best Practices: Do Your Designs Convert?<\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>Win-back emails<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">They are re-engagement emails designed to trigger re-engagement from customers who have stopped clicking or engaging with your email. It&#8217;s a marketing strategy for existing customers who have gone cold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It costs 5x as much to get a new customer than to retain an existing one. This is why it&#8217;s extremely important to include win-back emails in your eCommerce email series.<\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>How to identify your inactive customer<\/b><strong>s<\/strong><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Typically, you can categorize customers who haven&#8217;t interacted recently with your brand as follows:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">90 days: Customers are losing interest in your brand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">90-120 days: Customers at high risk of leaving your business.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">120-180 days: Off the grid.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_34251\" aria-describedby=\"caption-attachment-34251\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop.png\"><img decoding=\"async\" class=\"wp-image-34251 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop.png\" alt=\"inactive customer email example\" width=\"630\" height=\"851\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-222x300.png 222w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-759x1024.png 759w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-768x1037.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/desktop-595xh.png 595w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a><figcaption id=\"caption-attachment-34251\" class=\"wp-caption-text\"><em><a href=\"https:\/\/assets.mailcharts.com\/emails\/3bd57391-d292-cce7-a9a9-78f6501da257\/300x400.png\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Win-back emails are an <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\"><span style=\"font-weight: 400;\">effective marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> to lure lapsed customers back to loyal active customers. It should be a big part of your eCommerce marketing strategy.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-conversion-funnel\/\">Read also: eCommerce Conversion Funnel in 5 Stages<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Tips_for_Successful_eCommerce_Email_Marketing_Campaigns\"><\/span><span style=\"color: #339966;\"><strong>Top Tips for Successful eCommerce Email Marketing Campaigns<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A successful email marketing campaign is not rocket science. However, it requires a tad bit of effort from your marketing team. Typically, it should include a plan to attract and onboard new customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, a plan to engage and retain existing customers. This drives sales and boosts revenue.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Decide_on_the_perfect-fit_email_service_provider\"><\/span><span style=\"color: #993300;\"><strong>1. Decide on the perfect-fit email service provider<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An email service provider (ESP) allows you to send email campaigns to a list of subscribers. <\/span><a href=\"http:\/\/www.engagebay.com\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a>&#8216;s<span style=\"font-weight: 400;\"> all-in-one powerful CRM is an excellent choice &#8212; it comes with full-fledged email marketing automation. There are also many budget-friendly <\/span><a href=\"https:\/\/www.engagebay.com\/resources\/tools-for-automated-email-marketing\"><span style=\"font-weight: 400;\">email marketing automation tools to select from<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than spend valuable time going back and forth on the service provider to use, make a choice, you can always switch up later. But here are a few things you should consider before deciding on one.<\/span><\/p>\n<ul>\n<li><strong>Compare available features:<\/strong> <span style=\"font-weight: 400;\">First of all, determine what your email service provider&#8217;s needs are and find a provider that meets them. Not all features available on an ESP are necessary for your current eCommerce business stage. <\/span>Keep in mind, at the core an ESP serves two basic needs: store emails, and send emails. More advanced settings may include <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">email marketing automation<\/a>, list segmentation, or A\/B testing. It&#8217;s important to not get blinded by all the many fancy features that do not necessarily meet your needs. Don&#8217;t be afraid to make a decision, you can always change gears and move to another provider if the current one no longer meets your marketing needs.<\/li>\n<li><strong>Pricing:<\/strong> <span style=\"font-weight: 400;\">You do not want to break the bank over pricing. It&#8217;s important you consider your marketing budget and fix a fair price in accordance. Choose a provider with high cost-efficiency. That&#8217;s the cost-to-usefulness ratio.<\/span><\/li>\n<li><strong>User-friendly interference: <\/strong><span style=\"font-weight: 400;\">The whole aim of email marketing is to generate leads and drive sales. You must then consider a user-friendly interface. This allows your subscribers to have the best customer experience and can significantly decrease the bounce rate and unsubscribe rates.<\/span><\/li>\n<li><b>Data security: <\/b><span style=\"font-weight: 400;\">Security is a big deal for your e-commerce brand. You want to ensure maximum security. This also wins customer trust for your brand. Also, choose a provider that is big on trust and compliance, it directly affects your business. It&#8217;s best to pay a premium price for security. A lack of security would cost your eCommerce business more money.<\/span><\/li>\n<li><b>Terms of service and privacy: <\/b><span style=\"font-weight: 400;\">Resist the urge to skip this aspect. It&#8217;s good to know the terms you are agreeing to and what your email providers expect from you. Knowing the terms of service helps you keep them to avoid breaking laws. Don&#8217;t accept policies you cannot keep up with.&nbsp;<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/order-cancellation-emails\/\">Read also: How to Write Effective Order Cancellation Emails (2025)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Build_your_email_list\"><\/span><span style=\"color: #993300;\"><strong>2. Build your email list<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve decided on an email service provider, the next step is to <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\"><span style=\"font-weight: 400;\">build an email list<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<ul>\n<li><strong>Landing page<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> it is an entry point into your eCommerce business and typically generates traffic and converts visitors into leads. Include an opt-in message that allows visitors to drop their email. Show value and a sneak-peak into what they are about to receive or get in exchange for their emails. Don\u2019t beg for email contacts, give value and the email address will follow.<\/span><\/li>\n<li><b>Build segments from a general list: <\/b><span style=\"font-weight: 400;\">Emails are effective when they are personalized, it&#8217;s best to build email segments based on audience similarities, demographics, or buyer personas.&nbsp;<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-guide\/\">Read also: Winning In A Competitive World: ECommerce Marketing 101<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Craft_and_send_great_emails\"><\/span><span style=\"color: #993300;\"><strong>3. Craft and send great emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/resources\/tools-for-automated-email-marketing\"><span style=\"font-weight: 400;\">Automating your emails helps<\/span><\/a><span style=\"font-weight: 400;\"> you boost productivity and reduce human error. With your list segmented, it is time to automate emails based on segments and customer behavior on your website. A timely message at the right time, to the right audience, can send your revenue skyrocketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to put in extra effort in curating your different email campaigns and email series because they would be sent automatically once triggered. We earlier discussed some types of eCommerce emails you should include for your eCommerce email marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a catchy subject line, branded logos, header and preheader, and concise body-no beating around the bush. Show courtesy. Use A\/B testing to see what works better.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-newsletter-software\/\">Read also: 21 Email Newsletter Software: What\u2019s Hot in 2025?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Run_surveys\"><\/span><span style=\"color: #993300;\"><strong>4. Run surveys<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s no better way to know what you&#8217;re doing right, wrong or what can be improved on than hearing from customers directly. Email surveys are a reliable tool to gather valuable customer insight into your product and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It could be a customer satisfaction survey email, feedback forms, or a membership subscription survey.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Do_a_deep_analysis\"><\/span><span style=\"color: #993300;\"><strong>5. Do a deep analysis<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing software<\/a> have professional dashboards where you can carry out analysis on your email series. Here are some KPIs you would want to check out:<\/span><\/p>\n<ul>\n<li><b>Open rates:<\/b><span style=\"font-weight: 400;\"> Standard open rate is benchmarked at 21% &#8211; 25%. Anything below 21% is an indicator your emails are not as successful as could be.<\/span><\/li>\n<li><strong>Bounce rate:<\/strong> H<span style=\"font-weight: 400;\">elps know email deliverability and list health. An <a href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/\">email could bounce<\/a> as a result of an invalid recipient email address. The average bounce rate is 0.7%.&nbsp;<\/span><\/li>\n<li><b>Click-through rate:<\/b><span style=\"font-weight: 400;\"> Shows email engagement from subscribers. Ideally, should be three times the conversion rate of your eCommerce store. The average CTR across all industries is 2.91%.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-ecommerce\/\">Read also: 8 Best Email Marketing Software for eCommerce in 2025<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Email_Marketing_is_Key_to_eCommerce_Success\"><\/span><span style=\"color: #339966;\"><b>Why Email Marketing is Key to eCommerce Success<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing helps touch base in a personalized form with a wide range of customers. It&#8217;s not only effective in getting new customers but in customer retention as well. To generate leads, nurture them, and turn visitors into loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an email list, you can keep in touch with leads and do something that would keep your subscribers coming back or stay on top of their minds for future purchase decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several reasons why email marketing is the gold of eCommerce success. First, let&#8217;s take a look at a few email eCommerce marketing statistics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers admitted to making a purchase based on a marketing email they received.<\/span><\/li>\n<li style=\"font-weight: 400;\">The <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">average<\/a> email open rate for eCommerce is 15.68%, and the average click rate is 2.01%.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/startuptalky.com\/ecommerce-email-marketing-statistics\/#:~:text=About%2081%25%20of%20SMBs%20use,checking%2020%20times%20a%20day.\"><span style=\"font-weight: 400;\">Startuptalky<\/span><\/a><span style=\"font-weight: 400;\">, 80% of retailers said that email is the biggest source of customer retention for them.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eCommerce brands that used segmentation in their email marketing strategy witnessed a hike of <\/span><a href=\"https:\/\/startuptalky.com\/ecommerce-email-marketing-statistics\/#:~:text=About%2081%25%20of%20SMBs%20use,checking%2020%20times%20a%20day.\"><span style=\"font-weight: 400;\">760% in their revenue<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And 82% of marketers worldwide are taking advantage of email marketing to grow their businesses.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not done yet, here are more reasons. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Customer_retention\"><\/span><span style=\"color: #993300;\"><b style=\"font-style: inherit;\">1. Customer retention&nbsp;&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">U.S. companies lose $136.8 billion per year due to avoidable consumer switching which could be saved by customer retention. Losing a customer costs your business an average of $243. With the cost of acquiring a new customer 5x more than retaining an existing one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With eCommerce email marketing, you increase customer retention. By keeping in touch with your customers and building good relationships with them. The success rate of selling to an existing customer is 60-70%. While the success rate of selling to a new customer is 5-20%. The more reasons you should channel efforts into customer retention.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Drive_sales\"><\/span><span style=\"color: #993300;\"><b style=\"font-style: inherit;\">2. Drive sales&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce brands make about one-third of their revenue from their email marketing strategy. That is <\/span><a href=\"https:\/\/mktgrhythm.com\/blog\/how-much-revenue-should-you-be-generating-through-email\/\"><span style=\"font-weight: 400;\">25-35%<\/span><\/a><span style=\"font-weight: 400;\"> of revenue. This means, without your email marketing strategy, you&#8217;re losing a major source of revenue. The end goal of a typical marketing strategy is to drive sales. With email marketing, you can nurture leads and drive sales effectively.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-software\/\">Read also: 5 ECommerce Email Marketing Software To Help You Sell More<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Build_relationships\"><\/span><span style=\"color: #993300;\"><b>3. Build relationships<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most eCommerce brands have a wide customer base. Reaching out to them on a one-on-one basis could be herculean, to say the least. At the core of customer retention and building customer trust is building customer relationships. With email marketing, you can build a healthy customer relationship as a part of your customer retention strategy.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Optimize your marketing efforts with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed for efficiency and impact.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Full_control\"><\/span><span style=\"color: #993300;\"><b>4. Full control<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This advantage of email marketing over other marketing methods cannot be overemphasized. With email marketing, you have full control over your marketing. Unlike other centralized platforms that are subject to algorithm change which can adversely affect your marketing results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many social media platforms like, Facebook or Instagram algorithms favor paid advertisements. Moreso, organic ranking on Google&#8217;s first page gets more slippery by the day. Therefore, email marketing is a way you can touch base with your audience directly with full control at the same time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Cost-effectiveness\"><\/span><span style=\"color: #993300;\"><b>5. Cost-effectiveness<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For every dollar spent on email marketing, the ROI is as high as 46 dollars. That said, email marketing is the one way to engage an active campaign at a cost-friendly price. You can generate website traffic, and reach a targeted, engaged customer list with deals and offer at a budget-friendly price.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">Read also: 7 Powerful eCommerce Marketing Automation Strategies + Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Find_Free_Email_Templates\"><\/span><span style=\"color: #339966;\"><b>How To Find Free Email Templates<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wondering why your emails get unnoticed or ignored? Poorly designed email series can often go unnoticed or ignored by potential customers. You want to ensure there are no loopholes in your marketing strategy by ensuring you have beautifully designed <\/span><a href=\"https:\/\/www.engagebay.com\/support\/create-email-templates\"><span style=\"font-weight: 400;\">email marketing templates<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a difficult time finding beautiful free email templates? I\u2019m here to your rescue.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_EngageBay\"><\/span><strong><span style=\"color: #993300;\">1. EngageBay<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Want to have a professional email outlook? Make a choice from <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> easily customizable email templates. It&#8217;s great for e-commerce businesses of all sizes and offers the most affordable pricing for your all-in-one marketing needs.&nbsp;<\/span><\/p>\n<p><strong>Pricing<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Free plan:<\/strong> Up to 250 contacts, plus other amazing features such as <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a>, helpdesk, auto-responders, landing pages, lead grabbers, and so much more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Basic plan:<\/strong> Up to 750 contacts, 3rd party integrations, lead scoring, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing page builders<\/a>, etc. Starts at $14.99\/month or $10.79\/month (paid biennially).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Growth plan:<\/strong> Up to 5000 contacts, marketing automation, broadcast and landing page, A\/B testing. Starts at $49.99\/month or $35.99\/month (paid biennially).<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Pro plan:<\/strong> Unlimited contacts, dedicated account manager, marketing account manager, analytics. Starts at $79.99\/month or $57.59\/month (paid biennially).<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It has a 4.7\/5 value for money rating, 4.6\/5 for functionality, and a 4.6 overall rating, according to <\/span><a href=\"https:\/\/www.getapp.com\/marketing-software\/a\/engagebay\/reviews\/\"><span style=\"font-weight: 400;\">GetApp<\/span><\/a><span style=\"font-weight: 400;\">. Additionally, you can a<\/span><i><span style=\"font-weight: 400;\">ccess a library of professionally designed, <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to streamline your marketing efforts and enhance engagement.<\/span><\/i><\/p>\n<figure id=\"attachment_34253\" aria-describedby=\"caption-attachment-34253\" style=\"width: 853px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/emailtemplate2.jpg\"><img decoding=\"async\" class=\"wp-image-34253 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/emailtemplate2.jpg\" alt=\"EngageBay email templates\" width=\"853\" height=\"415\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/emailtemplate2.jpg 1339w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/emailtemplate2-300x146.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/emailtemplate2-1024x498.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/emailtemplate2-768x373.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/emailtemplate2-595xh.jpg 595w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/a><figcaption id=\"caption-attachment-34253\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/support\/create-email-templates\">EngageBay email templates<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Omnisend\"><\/span><strong><span style=\"color: #993300;\">2. Omnisend<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offers a wide range of e-commerce email templates. Omnisend has 3 pricing categories.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free plan: Reach up to 250 contacts with 500 emails monthly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standard plan: Reach up to 500 contacts with 6,000 emails monthly. The price starts from $16\/month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro plan: Reach up to 500 contacts and access unlimited emails. The price starts from $59\/month.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It has a 4.5\/5 value-for-money rating, a 4.5\/5 functionality rating, and a 4.7\/5 overall rating according to <\/span><a href=\"https:\/\/www.getapp.com\/marketing-software\/a\/omnisend\/reviews\/\"><span style=\"font-weight: 400;\">GetApp<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Looking for a more flexible solution to Omnisend? Our article on the top&nbsp;<a href=\"https:\/\/www.engagebay.com\/blog\/omnisend-alternatives\/\" data-wpel-link=\"internal\">Omnisend alternatives<\/a>&nbsp;will help you find the perfect fit.<\/p>\n<figure id=\"attachment_34602\" aria-describedby=\"caption-attachment-34602\" style=\"width: 765px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-34602 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/omnisend-newsletter-template-1024x803.png\" alt=\"omnisend-newsletter-template\" width=\"765\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/omnisend-newsletter-template-1024x803.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/omnisend-newsletter-template-300x235.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/omnisend-newsletter-template-768x602.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/omnisend-newsletter-template-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/omnisend-newsletter-template.png 1468w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><figcaption id=\"caption-attachment-34602\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.omnisend.com\/wp-content\/themes\/omnisend-v2\/assets\/img\/features\/email-templates\/email-templates-4-min.png\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Sendinblue_Brevo\"><\/span><strong><span style=\"color: #993300;\">3. Sendinblue (Brevo)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Provides an array of <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">email templates<\/a>. It&#8217;s good for B2B and B2C businesses.&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free: Unlimited contacts with up to 300 emails daily<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Starter: Unlimited contacts with up to 20K emails monthly. The price starts from $25\/month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business: Unlimited contacts with up to 20K emails monthly. The price starts from $65\/month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enterprise: Unlimited contacts with 20K+ emails monthly. The price starts from $1,000\/month.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It has a 4.5\/5 value for money rating, 4.\u2158 functionality rating, and 4.6\/5 overall rating.&nbsp;<\/span><\/p>\n<figure id=\"attachment_34255\" aria-describedby=\"caption-attachment-34255\" style=\"width: 764px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/nblue-free-email-templates-1024x538-1.jpg\"><img decoding=\"async\" class=\"wp-image-34255 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/nblue-free-email-templates-1024x538-1.jpg\" alt=\"Sendinblue email templates\" width=\"764\" height=\"402\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/nblue-free-email-templates-1024x538-1.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/nblue-free-email-templates-1024x538-1-300x158.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/nblue-free-email-templates-1024x538-1-768x404.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/nblue-free-email-templates-1024x538-1-595xh.jpg 595w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/a><figcaption id=\"caption-attachment-34255\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.sendinblue.com\/blog\/free-responsive-email-templates\/#sendinblue-email-templates\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\">Read also: 9 Automatic Emails You Should Have For Your E-commerce Store<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Start_Your_eCommerce_Email_Newsletter\"><\/span><span style=\"color: #339966;\"><b>How to Start Your eCommerce Email Newsletter<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/what-are-good-email-metrics\/m\/\"><span style=\"font-weight: 400;\">Campaign Monitor<\/span><\/a><span style=\"font-weight: 400;\">, email newsletters have an open rate of 21.5%.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending newsletters at timed intervals helps you not only maintain contact with both old customers and prospects but also helps you communicate directly with them and stay on top of their minds when they want to make a purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As discussed earlier, newsletters are a perfect email marketing strategy to tell your brand story. It helps keep your customers updated on product launches and services. Additionally, it generates leads, builds customer loyalty, and carries your customers along in your eCommerce business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, starting anything new can be daunting. But that shouldn&#8217;t discourage you, email newsletters aren&#8217;t as difficult. The learning curve is pretty straightforward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five easy steps to starting your eCommerce email newsletter.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Pick_your_email_newsletter_platform\"><\/span><span style=\"color: #993300;\"><strong>Step 1: <\/strong><span style=\"font-weight: 400;\"><strong>Pick your email newsletter platform<\/strong>&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are a number of platforms to pick from. But decide on what best fits your marketing strategy at a cost-effective price. You can find the perfect email template that allows you to stay in touch with your subscribers on <\/span><a href=\"http:\/\/www.engagebay.com\"><span style=\"font-weight: 400;\">EngageBay.<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Define_your_sending_goal\"><\/span><span style=\"color: #993300;\"><strong>Step 2: <\/strong><span style=\"font-weight: 400;\"><strong>Define your sending goal<\/strong>&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a goal in mind helps you create an effective story and sending schedule. The top goals for sending an eCommerce newsletter fall under any of these three broad categories:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Connect with and engage with your subscribers,&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Selling of products or services, and finally&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Earning revenue through newsletter paid subscription<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While it&#8217;s tempting to have all the goals in one, less is more and helps in the clarity of your message, which in turn helps you achieve your campaign goals.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Find_or_design_a_cool_template\"><\/span><span style=\"color: #993300;\"><strong>Step 3: <\/strong><span style=\"font-weight: 400;\"><strong>Find or design a cool template<\/strong><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Decide just how you want your eCommerce newsletter to look. You could pick from existing email templates or create a customized template. Whatever the case, ensure you decide on a user-friendly template. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ensures your subscribers actually take a look at what you&#8217;re sending. Include your brand color, logos, and symbols that make your newsletter stand out and be memorable to your audience.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-strategy\/\">Read also: A Brief eCommerce Email Marketing Strategy Guide<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Pick_one_content_strategy\"><\/span><span style=\"color: #993300;\"><strong>Step 4: <\/strong><span style=\"font-weight: 400;\"><strong>Pick one content strategy<\/strong><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;re almost all set, you want to ensure you&#8217;re sending the right message at the right time. It&#8217;s best to include videos and vibrant photos to increase your open rates and make your newsletter more fun.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is to make your subscribers look forward to your newsletter with a bowl of popcorn in their hands. This can be achieved by having the right <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/\">content strategy<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Storytelling also helps your content strategy become more effective. Keep it real, keep it tight, keep it fresh and offer exclusive insights.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Test_your_email_newsletter\"><\/span><span style=\"color: #993300;\"><strong>Step 5: <\/strong><span style=\"font-weight: 400;\"><strong>Test your email newsletter<\/strong><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By now you should have set up your sending schedule, and decided on a sending goal, newsletter template, content strategy, and sending platform. It&#8217;s time to test to ensure email success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Premium email marketing software allows you pretest to your email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ensures your email is getting to your audience inbox, not the spam folder. Truth be told, you haven&#8217;t gone through the process of curating a newsletter for it to end up in the spam. Send a test message to different email clients and be sure it is hitting the inbox, not spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, check your email layout from the test message, you want to make sure you observe its display on both mobile phones and desktops. You can also use the inbox preview feature to check this if your email platform provides that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Time for some A\/B testing. Try out different versions of your email newsletter for a small fraction of your email segment. Check their different performance. That way you let data decide your winning email newsletter. Now you&#8217;ve found the winning email, crown it.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-platform\/\">Read also: Find the Perfect B2B Ecommerce Platform for Your Needs<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Great_Examples_of_eCommerce_Email_Marketing\"><\/span><span style=\"color: #339966;\"><b>Great Examples of eCommerce Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, let us take a look at how great brands in eCommerce do their email marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Product_Launch_Email\"><\/span><span style=\"color: #993300;\"><strong>1. Product Launch Email<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34256\" aria-describedby=\"caption-attachment-34256\" style=\"width: 533px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA-2.png\"><img decoding=\"async\" class=\"wp-image-34256 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA-2.png\" alt=\"product launch email example\" width=\"533\" height=\"1019\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA-2.png 533w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a0fe20569caf5360ad25_be8TpaTBgmpSwTYN9TNEAOcXFrR9XTpEcn0D2oZ_EEn3KMAmdt-irIPCURBXZc0KzfnQhvDZLnYJOucT8zHJChJwrD-ZLOjHjCtIwYmNVCz7C-NDyt85IprNDH6k3ws07j7hfh5MVfJSJ5FfHA-2-157x300.png 157w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><figcaption id=\"caption-attachment-34256\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.convertcart.com\/blog\/product-launch-email\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visually stimulating image<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clear CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcases the possibility of an improved lifestyle with ease and comfort for an affordable price<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shows a form exclusivity<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_2_Cart_Abandonment_Email\"><\/span><span style=\"color: #993300;\"><strong>&nbsp;2. Cart Abandonment Email<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34257\" aria-describedby=\"caption-attachment-34257\" style=\"width: 555px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Prose-1.jpg\"><img decoding=\"async\" class=\"wp-image-34257 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Prose-1.jpg\" alt=\"cart abandonment email example\" width=\"555\" height=\"1527\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Prose-1.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Prose-1-109x300.jpg 109w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Prose-1-372x1024.jpg 372w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Prose-1-558x1536.jpg 558w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Prose-1-595xh.jpg 595w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/a><figcaption id=\"caption-attachment-34257\" class=\"wp-caption-text\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/abandoned-cart-email\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\n<ul style=\"font-size: 16px; font-style: normal; font-weight: 400;\">\n<li style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">Clear CTA<\/span><\/li>\n<li style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">Customer review for extra credibility<\/span><\/li>\n<li style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">Inclusion of incentives such as free shipping to give an extra push to complete purchase<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Product_Awareness_Email\"><\/span><span style=\"color: #993300;\"><strong>3. Product Awareness Email<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a1ec2c11386527441acb_NZJ1bbmlKHi3WfOFUfyiFh1kJ0PEA5HQvRZue1PfUon8yUhb4wCt3_TSQKDPU4tvWfr0-kXRiej842kMv_Ub0paWPx-72wOaTzdLR-ZQic_ipTVnc5FRcsO4ofzrkCJ7zZPLDOH0pIIicrocbw.jpeg\"><img decoding=\"async\" class=\"wp-image-34258 size-full aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a1ec2c11386527441acb_NZJ1bbmlKHi3WfOFUfyiFh1kJ0PEA5HQvRZue1PfUon8yUhb4wCt3_TSQKDPU4tvWfr0-kXRiej842kMv_Ub0paWPx-72wOaTzdLR-ZQic_ipTVnc5FRcsO4ofzrkCJ7zZPLDOH0pIIicrocbw.jpeg\" alt=\"product awareness email example\" width=\"513\" height=\"1600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a1ec2c11386527441acb_NZJ1bbmlKHi3WfOFUfyiFh1kJ0PEA5HQvRZue1PfUon8yUhb4wCt3_TSQKDPU4tvWfr0-kXRiej842kMv_Ub0paWPx-72wOaTzdLR-ZQic_ipTVnc5FRcsO4ofzrkCJ7zZPLDOH0pIIicrocbw.jpeg 513w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a1ec2c11386527441acb_NZJ1bbmlKHi3WfOFUfyiFh1kJ0PEA5HQvRZue1PfUon8yUhb4wCt3_TSQKDPU4tvWfr0-kXRiej842kMv_Ub0paWPx-72wOaTzdLR-ZQic_ipTVnc5FRcsO4ofzrkCJ7zZPLDOH0pIIicrocbw-96x300.jpeg 96w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a1ec2c11386527441acb_NZJ1bbmlKHi3WfOFUfyiFh1kJ0PEA5HQvRZue1PfUon8yUhb4wCt3_TSQKDPU4tvWfr0-kXRiej842kMv_Ub0paWPx-72wOaTzdLR-ZQic_ipTVnc5FRcsO4ofzrkCJ7zZPLDOH0pIIicrocbw-328x1024.jpeg 328w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/6287a1ec2c11386527441acb_NZJ1bbmlKHi3WfOFUfyiFh1kJ0PEA5HQvRZue1PfUon8yUhb4wCt3_TSQKDPU4tvWfr0-kXRiej842kMv_Ub0paWPx-72wOaTzdLR-ZQic_ipTVnc5FRcsO4ofzrkCJ7zZPLDOH0pIIicrocbw-492x1536.jpeg 492w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beautiful interface that matches with brand story and target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A clear and crisp message of product benefits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not too salesy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The inclusion of social media handles helps build trust and further communication<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Win-back_Email\"><\/span><span style=\"color: #993300;\"><strong>4. Win-back Email<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34259\" aria-describedby=\"caption-attachment-34259\" style=\"width: 639px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ia766zp2_you-got-this.png\"><img decoding=\"async\" class=\"wp-image-34259 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ia766zp2_you-got-this.png\" alt=\"re-engagement email example\" width=\"639\" height=\"973\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ia766zp2_you-got-this.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ia766zp2_you-got-this-197x300.png 197w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ia766zp2_you-got-this-673x1024.png 673w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/ia766zp2_you-got-this-595xh.png 595w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/a><figcaption id=\"caption-attachment-34259\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.activecampaign.com\/blog\/win-back-email-campaigns\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has a customer focus which is highly recommendable&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has an emotionally appealing image<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeps track of customers&#8217; progress, this allows them to know what they\u2019ll be missing out on if they unsubscribe.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Thank_You_Email\"><\/span><strong><span style=\"color: #993300;\">5. Thank You Email<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_34260\" aria-describedby=\"caption-attachment-34260\" style=\"width: 629px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/automated-thank-you-email-639x1024-1.jpg\"><img decoding=\"async\" class=\"wp-image-34260 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/automated-thank-you-email-639x1024-1.jpg\" alt=\"Thank you for your order email example\" width=\"629\" height=\"1008\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/automated-thank-you-email-639x1024-1.jpg 639w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/automated-thank-you-email-639x1024-1-187x300.jpg 187w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/automated-thank-you-email-639x1024-1-595xh.jpg 595w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a><figcaption id=\"caption-attachment-34260\" class=\"wp-caption-text\"><em><a href=\"https:\/\/moosend.com\/blog\/automated-thank-you-emails\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h4><span style=\"color: #666699;\"><strong>Why it works<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s actionable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Well detailed which helps improve transparency and credibility&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Includes an option to cancel an order. This builds trust and enables customers to have a sense of freedom&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relatively short delivery period<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/\">Read also: 15 Easy Steps to Build a Personalized eCommerce Marketing Plan<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><strong>Wrap Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How did you like this guide to eCommerce email marketing?<\/p>\n<p>I hope that I&#8217;ve covered everything you were hoping to read. If I missed out on something, please let me know in the comments.<\/p>\n<p>Also, don&#8217;t forget to check out <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> for your eCommerce marketing \ud83d\ude42<\/p>\n<p><em>\ud83d\udc49Supercharge your ecommerce business with marketing automation \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">explore our comprehensive guide now<\/a>! \ud83c\udf1f<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard it a gazillion times; email marketing is the leading marketing strategy. More effective than other marketing strategies like [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":71033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[7649],"class_list":["post-34150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-for-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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