{"id":34656,"date":"2023-01-18T13:56:09","date_gmt":"2023-01-18T13:56:09","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=34656"},"modified":"2026-01-30T15:21:22","modified_gmt":"2026-01-30T15:21:22","slug":"ecommerce-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/","title":{"rendered":"6 High-Impact eCommerce Marketing Strategies to Try Now"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online shopping is on a winning streak. Consumers love to shop online now more than ever. This may be due to the ease, flexibility, and convenience of online shopping.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this consumer buying behavior, <a href=\"https:\/\/www.engagebay.com\/blog\/increase-ecommerce-sales\/\">eCommerce sales<\/a> continue to grow at an unprecedented rate.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2023 alone, eCommerce sales will<\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">&nbsp;reach<\/span><\/a><span style=\"font-weight: 400;\"> 6.1 trillion US dollars, and 7.3 trillion US dollars in 2025.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No doubt, the potential for eCommerce businesses is enormous. However, to benefit maximally from the eCommerce sales gold mine, you need to set up an effective online marketing strategy for your eCommerce business in 2023.<\/span><\/p>\n<figure id=\"attachment_34659\" aria-describedby=\"caption-attachment-34659\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/worldwide-ecommerce-sales.jpg\"><img decoding=\"async\" class=\"wp-image-34659 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/worldwide-ecommerce-sales.jpg\" alt=\"\" width=\"1000\" height=\"685\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/worldwide-ecommerce-sales.jpg 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/worldwide-ecommerce-sales-300x206.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/worldwide-ecommerce-sales-768x526.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/worldwide-ecommerce-sales-595xh.jpg 595w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-34659\" class=\"wp-caption-text\"><em>Source: Statista<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In this blog post, I\u2019ll walk you through what eCommerce marketing is about and six expert eCommerce marketing strategies you can begin to implement today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Let\u2019s begin!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/#eCommerce_Marketing_in_a_Nutshell\" >eCommerce Marketing in a Nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/#eCommerce_Marketing_Strategies_to_Implement_in_2023\" >eCommerce Marketing Strategies to Implement in 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"eCommerce_Marketing_in_a_Nutshell\"><\/span><span style=\"color: #339966;\"><b>eCommerce Marketing in a Nutshell<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve just launched your eCommerce store, Great! But that isn&#8217;t enough. For you to make sales, prospective customers need to see your products and become familiar with your online store. This is where <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-ideas\/\">eCommerce marketing<\/a> comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eCommerce marketing consists of any <a href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\">digital marketing<\/a> tactics used to increase awareness, and drive conversions and sales for your online store. It includes both customer acquisition and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\">customer retention strategies<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2023 alone, <\/span><a href=\"https:\/\/ng.oberlo.com\/statistics\/how-many-people-shop-online-in-the-us\"><span style=\"font-weight: 400;\">218.8 million<\/span><\/a><span style=\"font-weight: 400;\"> US consumers will shop online. This accounts for 65% of the entire US population.&nbsp;<\/span><\/p>\n<p><strong>Fundamentally, eCommerce marketing helps your online business do the following:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build awareness and visibility<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive traffic to your online store<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase sales by converting website visitors into paying clients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage customers with the right offer at the right time, increasing shopping experience and customer satisfaction.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A huge chunk of your potential eCommerce sales revenue is lost if you don\u2019t invest in eCommerce marketing.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/d2c-ecommerce-trends\/\">Read also: Unlocking Retail\u2019s Next Chapter: D2C eCommerce Trends to Watch<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>eCommerce Marketing Channels&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s no news\u2014marketing methods used for brick-and-mortar stores or local businesses do not work for eCommerce businesses because the business models are different.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your eCommerce business success, you need to include any or all (depending on your budget) of the following eCommerce marketing channels in your overall marketing campaign.&nbsp;<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Paid search<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Social media marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Affiliate marketing&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Influencer marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Email marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Content marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Search engine marketing<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve taken a cursory look at what eCommerce marketing is about and its channels, we can delve deep into expert marketing strategies you can implement for your eCommerce success.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-market-research\/\">Read also: How to Conduct eCommerce Market Research in 2024<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"eCommerce_Marketing_Strategies_to_Implement_in_2023\"><\/span><span style=\"color: #339966;\"><b>eCommerce Marketing Strategies to Implement in 2023<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With an estimated <\/span><a href=\"https:\/\/thesocialshepherd.com\/blog\/ecommerce-statistics#:~:text=In%202021%2C%20retail%20eCommerce%20sales,shopping%20slowing%20down%20anytime%20soon.\"><span style=\"font-weight: 400;\">12 to 24 million online stores<\/span><\/a><span style=\"font-weight: 400;\"> worldwide, the competition in the eCommerce niche gets more fierce daily. Thus, the need to up your game with effective eCommerce marketing tactics that work.&nbsp;<\/span><\/p>\n<p><strong>Here are six proven eCommerce marketing strategies you can begin to implement today:<\/strong><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Identify your target audience and market segment<\/span><\/li>\n<li>Personalize your eCommerce marketing communication<\/li>\n<li><span style=\"font-weight: 400;\">Keep an eye on what your competitors are doing<\/span><\/li>\n<li>Identify relevant benchmarks and set targets based on them<\/li>\n<li>Go all out on automation<\/li>\n<li>Measure performance, streamline and reuse what works<\/li>\n<\/ol>\n<h3><strong><span style=\"color: #993300;\">1. Identify your target audience<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is the first step to take in building an effective marketing strategy for your eCommerce brand. Reports show <\/span><a href=\"https:\/\/www.marketingevolution.com\/marketing-essentials\/target-audience#:~:text=In%20addition%20to%20increasing%20ROI,likely%20to%20purchase%20the%20product.\"><span style=\"font-weight: 400;\">37 billion US dollars<\/span><\/a><span style=\"font-weight: 400;\"> is wasted on ads that fail to reach their target audience yearly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your target audience is the specific group of people most likely to purchase your products or services because it solves their problems.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are the population your product is made for. They may be dictated by age, sex, gender, location, and other demographic factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, they share similar interests and have some attributes in common. It&#8217;s important to pinpoint these common interests and attributes so you can craft targeted <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/\">eCommerce contents<\/a> that resonate with potential customers, turning them into loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you sell high-performance footwear, your target audience will likely be athletes who engage in sporting activities. Therefore, your content strategy will typically revolve around health tips for athletes,&nbsp; performance enhancers, etc.&nbsp;<\/span><\/p>\n<p>Similarly, niche eCommerce brands such as <a href=\"https:\/\/repskiller.is\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Repskiller<\/a>, which cater to streetwear and sneaker enthusiasts, focus their marketing content on fashion trends, sneaker culture, and product drops that resonate with hype-driven audiences.<\/p>\n<p><b>Want to identify your target audience and market segment? Here&#8217;s how to do just that \ud83d\udc47\ud83c\udffb<\/b><\/p>\n<p><b>1. Ask specific questions related to your product. <\/b><span style=\"font-weight: 400;\">The first step in identifying your target audience is clearly understanding your product or service. What it does, the specific problems it solves, and for whom. A clear answer to these questions is a great place to begin.<\/span><\/p>\n<p><b>2. Use Google Analytics for further insight.<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/keycommerce.com\/google-analytics-4-ga4-all-you-need-to-know\/\" data-wpel-link=\"internal\"> Google Analytics<\/a> offers data-driven information about users visiting your site. <\/span>With Google Analytics, you have data-driven insight about who interacts with your site. Their interests and other details such as age, location, and sex. With this information, you can have a feel of just who your target audience is.<\/p>\n<p><b style=\"font-style: inherit;\">3. Research your market to find out more.<\/b><span style=\"font-weight: 400;\"> With the info you\u2019ve gathered from the above steps, further research your market using the following methods:<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p style=\"padding-left: 40px;\"><strong><span style=\"font-size: 16px;\">A. Online<\/span><\/strong><b>&nbsp;surveys:<\/b><span style=\"font-weight: 400;\"> Online surveys provide an excellent way to get online feedback and insights from a large audience. With tools like Google Forms or SurveyMonkey, you can easily create and distribute an online survey without any hassle.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b style=\"font-style: inherit;\">B. Direct interviews with customers:<\/b><span style=\"font-weight: 400;\"> One-on-one interviews, polls, or focus group discussions directly with customers can provide reliable, first-hand insights into their needs, preferences, and pain points.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b style=\"font-style: inherit;\">C. Sales database: <\/b><span style=\"font-weight: 400;\">From your eCommerce <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/sales-database-tools\/\"><span style=\"font-weight: 400;\">sales data<\/span><\/a>,<span style=\"font-weight: 400;\"> you can find key information on your customers&#8217; demographics, purchasing habits, and preferences.<\/span><\/p>\n<p><b>4. Create detailed buyer personas.<\/b><span style=\"font-weight: 400;\"> This further helps you narrow your target audience into specific segments for more personalized messaging.&nbsp; <\/span><span style=\"font-weight: 400;\">This is particularly important if your products or services cater to a wide swath of persons. You can create <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-persona\/\">buyer personas<\/a> from the data-driven insights you\u2019ve garnered from the various research methods in the step above.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>2. Personalize your eCommerce marketing communication<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember how you felt when you last got personalized messages from your favorite brand (which may have been this morning, by the way)? I bet \u2018heard,\u2019 \u2018valued,\u2019 and \u2018understood\u2019 best described the feeling.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nothing makes a customer or prospect more tuned into your product or services, like a personalized message or the feeling of being understood on a personal level.&nbsp;<\/span><\/p>\n<figure id=\"attachment_24275\" aria-describedby=\"caption-attachment-24275\" style=\"width: 1350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png\"><img decoding=\"async\" class=\"size-full wp-image-24275\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png\" alt=\"personalize messages for marketing automation\" width=\"1350\" height=\"678\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png 1350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-768x386.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-595xh.png 595w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/a><figcaption id=\"caption-attachment-24275\" class=\"wp-caption-text\"><em>EngageBay options for personalization<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The truth is, everyone loves being treated and recognized as unique human beings. It\u2019s the reason mass marketing no longer cuts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization makes your marketing campaign more effective by meeting a customer&#8217;s specific needs and interests.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This, in turn, builds customer loyalty and increases sales. According to Accenture, <\/span><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\"><span style=\"font-weight: 400;\">91% of people<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to purchase from brands that personalize their communication.&nbsp;<\/span><\/p>\n<p><b>Want to personalize your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">eCommerce marketing automation<\/a>? Here&#8217;s how to do just that \ud83d\udc47\ud83c\udffb<\/b><\/p>\n<p><b style=\"font-style: inherit;\">1. Recommend products based on customers&#8217; previous shopping behavior. <\/b><span style=\"font-weight: 400;\">You can use customer data to create personalized recommendations. By collecting data such as past browsing or purchase history, you can offer relevant product recommendations that help you increase sales by upselling or cross-selling to customers.<\/span><\/p>\n<p>For example, if a customer has recently viewed engagement rings for women, you might recommend complementary items like matching wedding bands, ring care kits, or custom engraving services to enhance the shopping experience and encourage additional purchases.<\/p>\n<p><b style=\"font-style: inherit;\">2. Personalize your marketing emails. <\/b><span style=\"font-weight: 400;\">Personalized emails have a <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.hubspot.com\/marketing-statistics?hubs_post=blog.hubspot.com%2Fmarketing%2Fmarketing-personalization-examples&amp;hubs_post-cta=personalized%20emails%2C%20for%20example%2C%20have%20a%206.2%25%20higher%20open%20rate&amp;_ga=2.218723289.1537542093.1672918905-1650502199.1672510953\"><span style=\"font-weight: 400;\">6.2% <\/span><\/a><span style=\"font-weight: 400;\">higher open rate than non-personalized emails.&nbsp; For instance, you could include customers&#8217; names in the subject line. It also helps to segment your email list based on purchase history and location.<\/span><\/p>\n<p><b>3. Send customized offers or special discounts on relevant dates. <\/b><span style=\"font-weight: 400;\">Use collected data to make your clients feel extra special. Send customized offers or discounts on relevant dates such as birthdays or wedding anniversaries. This goes a long way in boosting customer satisfaction.&nbsp;<\/span><\/p>\n<p><b style=\"font-style: inherit;\">4. Use personalized images and languages. <\/b><span style=\"font-weight: 400;\">Shutterfly is a great example of <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brands<\/a> taking their personalization to a whole new level.&nbsp; <\/span><span style=\"font-weight: 400;\">In the image below, you can see how Shutterfly places photos on items customers can purchase from the app after they\u2019ve gotten explicit permission from them. This can be the trigger to convert a visitor into a loyal customer.&nbsp;&nbsp;<\/span><\/p>\n<p><b>5. Test and refine to know what works best. <\/b><span style=\"font-weight: 400;\">As with all marketing strategies, testing helps you know what&#8217;s working and what can be improved for better results. With A\/B testing, you can test different personalization approaches and find the best data-driven approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, imagine for a moment that you run an eCommerce store that deals in beauty and cosmetics products for women with a client base of 2,000+ and counting. How do you keep tabs on all data received from the different demographics to construct relevant personalized messaging for each client?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a <\/span><a href=\"https:\/\/www.engagebay.com\/products\/crm\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> system in place, you can easily store your customer&#8217;s data in a single database. This can help you automate personalization, reduce human errors from your team members, and increase productivity.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">14 Stunning eCommerce Landing Page Examples (With Expert Tips)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>3. Keep an eye on what your competitors are doing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Competition can be good for your eCommerce business. Keeping a close eye on what your competitors are doing, finding out the best practices, and implementing them puts you at an advantage.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With your eye on market trends working for your competitors, you can anticipate market shifts, avoid potential industry pitfalls and make better decisions for your eCommerce business.<\/span><\/p>\n<p><strong>Your competitors fall under any of these three main categories:<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><b style=\"font-style: inherit;\">Primary competitors &#8212;<\/b><span style=\"font-weight: 400;\">&nbsp;These are your direct competitors. They offer the same products or services to your target audience.&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">Popular examples are Nike and Adidas. They sell high-performance accessories for sportsmen and women. Same product category to the same target audience (athletes). Coca-Cola and Pepsi are other great examples.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b style=\"font-style: inherit;\">Secondary competitors &#8212;<\/b><span style=\"font-weight: 400;\">&nbsp;These are your indirect competitors. They offer a different version of your product to solve the same problems for a different target audience.&nbsp;<\/span><span style=\"font-weight: 400;\">Popular examples of secondary competitors are KFC and Mcdonald&#8217;s. They solve the same problem of providing meals for hungry customers, but their products (menu) differ.&nbsp;<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Tertiary competitors &#8212;<\/b><span style=\"font-weight: 400;\">&nbsp;They do not directly compete with you but may offer an alternative product to the same audience as you. They are the most difficult competitor category to identify.&nbsp;<\/span><span style=\"font-weight: 400;\">For example Coca Cola and Starbucks. Coca-Cola and coffee (offered by Starbucks) are products used by a general audience and may alternate with one another.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Explore the most impactful marketing strategies on the market in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">comprehensive guide<\/a> \u2013 revolutionize your campaigns now! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3af.svg\" alt=\"\ud83c\udfaf\"><\/em><\/p>\n<p><b>Want to keep an eye on what your competitors are doing? Here&#8217;s how to do just that \ud83d\udc47\ud83c\udffb<\/b><\/p>\n<p><b>1. Identify your competitors.<\/b><span style=\"font-weight: 400;\"> Do a quick search on search engines like Google, and social media platforms like Instagram or Facebook, with the keywords potential customers may use to find the products you&#8217;re selling and note the top results on the search pages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if your eCommerce brand sells leather shoes for men, you could type in \u2018leather shoes for men\u2019, and see the results that pop up.&nbsp;<\/span><\/p>\n<figure id=\"attachment_34685\" aria-describedby=\"caption-attachment-34685\" style=\"width: 958px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-47.png\"><img decoding=\"async\" class=\"size-full wp-image-34685\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-47.png\" alt=\"Google Search result\" width=\"958\" height=\"560\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-47.png 958w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-47-300x175.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-47-768x449.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-47-595xh.png 595w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/a><figcaption id=\"caption-attachment-34685\" class=\"wp-caption-text\"><em>Google Search result for men&#8217;s leather shoes.<\/em><\/figcaption><\/figure>\n<p><b>2. Gather more information about your competitors. <\/b><span style=\"font-weight: 400;\">After successfully identifying your competitors, evaluate them further using the four Ps of marketing:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Product:<\/b><span style=\"font-weight: 400;\"> What are their products like? Compare it with yours. Get a feel of its quality. What makes it stand out from other products in the market? What are its unique features?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Price:<\/b><span style=\"font-weight: 400;\"> How are their products priced? Do they offer discounts or refunds? Taking a critical look at their pricing can help you structure your pricing in a way that puts you at an advantage.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Place:<\/b><span style=\"font-weight: 400;\"> Where are they located? Does their location give them any advantages over you? In terms of advertising, placement could also mean placing the products in the right media to get the attention of ideal customers.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Promotion:<\/b><span style=\"font-weight: 400;\"> What marketing strategies are they using to attract and retain customers? How is their messaging? What do you like or dislike about it, and how can you improve on them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to these, check for what people are saying about them. Check out their reviews, websites, social media profiles, and catalogs to learn more about your competitors.<\/span><\/p>\n<p><b>3. Determine your competitive advantage.<\/b><span style=\"font-weight: 400;\"> Now that you have a detailed idea of what your competitors are doing, how do you measure up against them?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there loopholes you need to fix in your eCommerce marketing channels or advantages to leverage that can give your product an edge?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may all seem difficult, especially if it&#8217;s your first time. Try not to get overwhelmed going through the process. Take it a step at a time, and don\u2019t be afraid to seek help along the way.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-advertising\/\">Read also: Innovate or Stagnate: Bold eCommerce Advertising Strategies for Growth<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Identify relevant benchmarks and set targets<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Identifying benchmarks and setting targets based on them helps measure the performance of your eCommerce business by relevant industry standards.<\/span><\/p>\n<figure id=\"attachment_5394\" aria-describedby=\"caption-attachment-5394\" style=\"width: 1140px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic.png\"><img decoding=\"async\" class=\"size-full wp-image-5394\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic.png\" alt=\"traffic breakdown done by google analytics\" width=\"1140\" height=\"1103\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic.png 1140w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-300x290.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-1024x991.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-768x743.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/dashboard-google-analytics-organic-traffic-595xh.png 595w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption id=\"caption-attachment-5394\" class=\"wp-caption-text\"><em>Google Analytics traffic breakdown, courtesy of Klipfolio<\/em><\/figcaption><\/figure>\n<p><strong>Here are steps you can follow to set targets based on relevant benchmarks \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<p><b>1. Research and identify relevant benchmarks.<\/b><span style=\"font-weight: 400;\"> This is the first place to begin. Research industry benchmarks and identify benchmarks you should be keeping tabs on. For instance, as an eCommerce brand, relevant benchmarks may include website traffic and conversion rate.&nbsp;<\/span><\/p>\n<p><b style=\"font-style: inherit;\">2. Analyze your performance.<\/b><span style=\"font-weight: 400;\"> Gather data on your current performance for the benchmarks you\u2019ve identified.<\/span><\/p>\n<p><b style=\"font-style: inherit;\">3.&nbsp; Set target goals.<\/b><span style=\"font-weight: 400;\"> Now you have insight into your current performance, it&#8217;s time to set realistic and achievable desired goals for each metric.&nbsp;<\/span><\/p>\n<p><b>4. Review and adjust.<\/b><span style=\"font-weight: 400;\"> You won\u2019t know what you\u2019re doing wrong or how you\u2019re performing if you don\u2019t conduct periodic reviews. Monitor and review your performance against set goals and make adjustments as needed.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, review your benchmarks and set further goals regularly. Ensure your set goals are relevant and aligned with your business objectives.&nbsp;&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/\">Read also: B2B eCommerce Trends: These Strategies Can Boost Your Business<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Go all out on automation<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\"><span style=\"font-weight: 400;\">eCommerce automation<\/span><\/a><span style=\"font-weight: 400;\"> increases efficiency and improves customer experience and scalability. You can save time and ultimately grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IBM\u2019s report states that over 61% of e-commerce businesses use<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\"><span style=\"font-weight: 400;\">automation software.<\/span><\/a><span style=\"font-weight: 400;\"> Without proper automation, you spend a huge chunk of your time doing repetitive work that\u2019s prone to human error and inefficiency.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Here&#8217;s how to get started automating your eCommerce business \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<p><b>1. Use an eCommerce platform.<\/b><span style=\"font-weight: 400;\"> An eCommerce platform like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can help you automate various aspects of your business, helping you build customer relationships, drive more sales, and handle all customer support issues without skipping a beat.<\/span><\/p>\n<p><b style=\"font-style: inherit;\">2. Automate your email marketing campaigns.<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\"> Email automation<\/a> is a powerful way to build customer relationships and drive sales. <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/financesonline.com\/marketing-automation-statistics\/\"><span style=\"font-weight: 400;\">82% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> automate their email marketing strategy. This helps foster stronger relationships, improves engagement, and enhances multi-channel tracking.<\/span><\/p>\n<p><b>3. Use chatbots to your advantage.<\/b><span style=\"font-weight: 400;\"> Interacting with potential or existing customers at every step of your sales cycle is an effective eCommerce marketing strategy. This helps increase sales and improve your customer experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots are efficient in driving conversations with leads or customers. Providing answers to your audience&#8217;s questions quickly could lead to better sales conversions. A report from Forbes states that businesses that use chatbots improve <\/span><a href=\"https:\/\/www.forbes.com\/sites\/gilpress\/2019\/11\/25\/ai-stats-news-chatbots-increase-sales-by-67-but-87-of-consumers-prefer-humans\/?sh=1870129248a3\"><span style=\"font-weight: 400;\">sales by 67%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/3e318f_2ecf3bc8406f42bfb000e444f99596b0_mv2-1.jpg\"><img decoding=\"async\" class=\"wp-image-34687 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/3e318f_2ecf3bc8406f42bfb000e444f99596b0_mv2-1.jpg\" alt=\"chatbot image by parry.ai\" width=\"575\" height=\"323\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/3e318f_2ecf3bc8406f42bfb000e444f99596b0_mv2-1.jpg 575w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/3e318f_2ecf3bc8406f42bfb000e444f99596b0_mv2-1-300x169.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p><b>4. Automate your landing page. <\/b><span style=\"font-weight: 400;\">Your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">eCommerce landing page<\/a> is very important. They help in your lead generation and lead nurturing efforts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing page automation helps you eliminate repetitive work like manual contact collection and data entry, contact segmentation, or sending multiple emails individually.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With your landing page properly automated, you\u2019ll have more time to focus on more productive activities. Also, with data collected from your landing page, you can send more customized messages to specific audiences.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/\">Read also: 19 eCommerce Best Practices to Win Customer Confidence<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Measure performance and streamline your efforts<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">eCommerce marketing is a moving train. Best practices are constantly evolving.&nbsp; At periodic intervals, you\u2019ll want to check for what\u2019s working and what isn\u2019t so you can filter your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-plan\/\"><span style=\"font-weight: 400;\">eCommerce marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_24269\" aria-describedby=\"caption-attachment-24269\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4.png\"><img decoding=\"async\" class=\"wp-image-24269 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4.png\" alt=\"marketing automation lead scoring\" width=\"1920\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-1024x500.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-1536x750.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-24269\" class=\"wp-caption-text\"><em>One of the dashboards in EngageBay for marketing automation<\/em><\/figcaption><\/figure>\n<p><strong>There are specific Key Performance Index (KPIs) you should check to track your performance. They include:<\/strong><\/p>\n<p><b>1. Website traffic.<\/b><span style=\"font-weight: 400;\"> This refers to the number of visitors to your website. An increase in website traffic could indicate that your marketing strategy is effective.<\/span><\/p>\n<p><b style=\"font-style: inherit;\">2. Conversation rate.<\/b><span style=\"font-weight: 400;\"> This metric tracks the percentage of visitors who make a purchase on your site. Website traffic is good, but it isn\u2019t enough to determine just how well your marketing campaigns are doing.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics\/\">Read also: Master the Art of eCommerce Analytics with These 16 KPIs<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Conversation rate gives data-driven insight into how effective or not your marketing campaign is in converting visitors into customers.&nbsp;<\/span><\/p>\n<p><b>3. Customer retention rate.<\/b><span style=\"font-weight: 400;\"> This is the percentage of customers who keep returning for further purchases on your eCommerce store. They can be classified as loyal customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eCommerce retail average customer retention is benchmarked at <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\"><span style=\"font-weight: 400;\">63%<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp; A high customer retention rate means you\u2019re engaging rightly with your customers, which keeps them returning.&nbsp;<\/span><\/p>\n<p><b>4. Customer acquisition cost (CAC).<\/b><span style=\"font-weight: 400;\"> In simple terms, CAC is the amount it costs you to acquire a new customer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be calculated by dividing the total marketing expenditure by the number of new customers. For instance, if you spent $1000 on marketing efforts to acquire 20 new customers, $50 becomes your CAC.<\/span><\/p>\n<p><b>5. Average order value (AOV).<\/b><span style=\"font-weight: 400;\"> This is the average amount of money a customer spends per order. To calculate this, divide total revenue by the number of orders.<\/span><\/p>\n<p><b>6. Return on Investment (ROI).<\/b><span style=\"font-weight: 400;\"> This is the profit made from an investment compared to the cost of the investment. It is calculated by dividing the revenue generated by your marketing campaigns by the cost of those campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the above performance metrics, measure your results, then streamline your <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a> to reflect what works. Periodically refine and reuse what works.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-utm-parameters\/\">Read also: eCommerce Email Marketing UTM Parameters and How to Use Them<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I hope that you&#8217;ve found something of help here, and if I didn&#8217;t cover any important points, please share them in the comments.<\/p>\n<p>Get started with your eCommerce marketing with all of these simple but proven strategies. And don&#8217;t forget to check out <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> for your marketing automation \ud83d\ude42<\/p>\n<p><em>\ud83d\udc49Boost your ecommerce success with the ultimate marketing ideas \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-ideas\/\">dive into our in-depth guide today<\/a>! \ud83d\ude80<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online shopping is on a winning streak. Consumers love to shop online now more than ever. This may be due [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":35096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[85],"class_list":["post-34656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 High-Impact eCommerce Marketing Strategies to Try Now<\/title>\n<meta name=\"description\" content=\"In this blog post, I\u2019ll walk you through six proven eCommerce marketing strategies you can begin to implement today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 High-Impact eCommerce Marketing Strategies to Try Now\" \/>\n<meta property=\"og:description\" content=\"In this blog post, I\u2019ll walk you through six proven eCommerce marketing strategies you can begin to implement today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - 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