{"id":34887,"date":"2023-01-19T13:39:29","date_gmt":"2023-01-19T13:39:29","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=34887"},"modified":"2025-05-15T13:23:24","modified_gmt":"2025-05-15T13:23:24","slug":"restaurant-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/","title":{"rendered":"Proven Restaurant Marketing Ideas for 2023"},"content":{"rendered":"<p>Before your restaurant opens for business, you need a full-fledged marketing campaign to engage with potential audiences and hopefully win their business.<\/p>\n<p>However, you\u2019re a restaurateur, not a marketer, so you don\u2019t know the first thing about local SEO or <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>.<\/p>\n<p>Well, fortunately, we do! That\u2019s why we\u2019ve compiled more than a dozen top restaurant marketing ideas for you.<\/p>\n<p>Let\u2019s dive right in; we have plenty to cover.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Build_a_Website_and_Optimize_It\" >Build a Website and Optimize It<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Make_it_mobile-friendly\" >Make it mobile-friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Design_Large_Posters_to_Use_in_Your_Restaurant\" >Design Large Posters to Use in Your Restaurant<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Take_High-Quality_Photos\" >Take High-Quality Photos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Establish_Your_Mission_Statement\" >Establish Your Mission Statement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Why_You\" >Why You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#What_Your_Goals_Are\" >What Your Goals Are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#What_Kind_of_Service_You_Offer\" >What Kind of Service You Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Your_Primary_Market\" >Your Primary Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Your_Region_of_Operation\" >Your Region of Operation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Start_a_Loyalty_Program_and_Offer_Your_Customers_Rewards\" >Start a Loyalty Program and Offer Your Customers Rewards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Make_an_Easy-to-Navigate_Online_Menu\" >Make an Easy-to-Navigate Online Menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Create_Business_Profiles_on_Your_Major_Directives\" >Create Business Profiles on Your Major Directives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Basic_information_about_your_restaurant\" >Basic information about your restaurant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Company_overview\" >Company overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Achievements\" >Achievements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Additional_information\" >Additional information<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Update_Your_Google_Business_Profile\" >Update Your Google Business Profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Make_sure_your_restaurants_online_details_are_accurate\" >Make sure your restaurant\u2019s online details are accurate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Stay_on_Top_of_Review_Sites\" >Stay on Top of Review Sites<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Respond_to_all_reviews\" >Respond to all reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Make_The_Most_of_Social_Media\" >Make The Most of Social Media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Follow_other_restaurants_on_social_media\" >Follow other restaurants on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Create_contests_on_social_media\" >Create contests on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Leverage_user-generated_content_UGC\" >Leverage user-generated content (UGC)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Build_A_Brilliant_Email_Newsletter\" >Build A Brilliant Email Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Use_Local_SEO\" >Use Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Invest_in_Paid_Ads\" >Invest in Paid Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Try_Wi-Fi_Marketing\" >Try Wi-Fi Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Let_Your_Staff_Shine\" >Let Your Staff Shine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Work_with_Food_Influencers_and_Marketing_Services\" >Work with Food Influencers and Marketing Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Build_a_Website_and_Optimize_It\"><\/span><span style=\"color: #339966;\"><strong>Build a Website and Optimize It<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business websites are no longer optional. If you don\u2019t have one, no one will ever find your restaurant unless they happen to be in the neighborhood and stumble upon it.<\/p>\n<p>Not just any website will do, either. You must build a quality website with clear navigation, actionable CTAs, and informative information that answers your website visitors\u2019 questions.<\/p>\n<p>A <a href=\"https:\/\/www.gloriafood-pos.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">restaurant POS system<\/a> can support this by integrating key functions like an online ordering system, real-time menu item availability, and valuable restaurant analytics.<\/p>\n<p>For example, who are you? Your site should have an about page. How does someone reach you?&nbsp; Your site needs contact information. What kind of food do you serve? Include a copy of your menu.<\/p>\n<p>Web design has advanced to the point where anyone can do it nowadays, often in as little as an afternoon. However, we encourage you to move away from free website services with cookie-cutter templates.<\/p>\n<p>By paying for quality hosting, a good server, and custom templates, your site goes against the grain in the best way possible. You can still use drag-and-drop elements to build your site, but it will be more custom from the moment it goes online.<\/p>\n<p>That\u2019s how you make an impact!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_it_mobile-friendly\"><\/span><strong><span style=\"color: #993300;\">Make it mobile-friendly<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media1.giphy.com\/media\/QW534qz1UEL6qKfv0r\/giphy.gif?cid=ecf05e47vbcm4fshupb1xexiky0xkrovpn8486h1k2ns27m7&amp;rid=giphy.gif&amp;ct=g\"><img decoding=\"async\" src=\"https:\/\/media1.giphy.com\/media\/QW534qz1UEL6qKfv0r\/giphy.gif?cid=ecf05e47vbcm4fshupb1xexiky0xkrovpn8486h1k2ns27m7&amp;rid=giphy.gif&amp;ct=g\" alt=\"Smartphone Scrolling GIF by DrSquatchSoapCo\" width=\"480\" height=\"270\"><\/a><figcaption class=\"wp-caption-text\"><em>Source: Giphy<\/em><\/figcaption><\/figure>\n<p>Of course, if your website isn\u2019t optimized for mobile, no matter how good it looks on desktop, it won\u2019t matter to about half your audience. That\u2019s right \u2013 about half!<\/p>\n<p>In our article on eCommerce best practices, we discussed how half how of people would find your website on mobile.<\/p>\n<p>More so, <a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\">Exploding Topics<\/a> in late 2022 reported that 92.1 percent of people with Internet access have a smartphone they use to go online.<\/p>\n<p>Your site must be optimized for mobile, or half your audience will have a disparate browsing experience compared to desktop users. Text will cut off on the page, images will be squished, and navigation will suffer.<\/p>\n<p>The users you attract will jump off your website and find another restaurant in the neighborhood with a mobile-optimized site. That establishment will get new business, not you.<\/p>\n<p>The restaurant industry already has such as astronomical turnover rate that you must do everything you can to make at least yourself level with the competition. If you don\u2019t, then your restaurant will become just another one that failed.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-business-plan\/\">Read also: How to Write Your Restaurant Business Plan<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Design_Large_Posters_to_Use_in_Your_Restaurant\"><\/span><span style=\"color: #339966;\"><strong>Design Large Posters to Use in Your Restaurant<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.interiorzine.com\/wp-content\/uploads\/2020\/01\/oxalis-restaurant-so-studio-8.jpg\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.interiorzine.com\/wp-content\/uploads\/2020\/01\/oxalis-restaurant-so-studio-8.jpg\" alt=\"picture of a huge poster inside a restaurant\" width=\"700\" height=\"435\"><\/a><figcaption class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/www.interiorzine.com\/2020\/01\/17\/oxalis-restaurant-by-so-studio\/\"><em>InteriorZine<\/em><\/a><\/figcaption><\/figure>\n<p>Digital marketing will drive most of our restaurant marketing ideas today, but not everything has to be exclusively digital.<\/p>\n<p>You can always advertise your restaurant within your restaurant by creating appealing, sizable posters.<\/p>\n<p>If you don\u2019t have a knack for design (and it\u2019s perfectly alright if you don\u2019t) and you don\u2019t know anyone who does, then you should shell out cash for the services of a professional designer.<\/p>\n<p>The proof will be in the pudding, as the old saying goes. The designer will create attention-grabbing posters that get people talking.<\/p>\n<p>Your customers might feel inclined to take out their smartphones during their meal and snap a photo of the poster, sharing it with others online and offline.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Take_High-Quality_Photos\"><\/span><span style=\"color: #993300;\"><strong>Take High-Quality Photos<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That\u2019s not to say you shouldn\u2019t take your own photos, as we absolutely recommend you do. You can <a href=\"https:\/\/www.engagebay.com\/blog\/photo-credits\/\">post photos<\/a> of your professionally-designed posters on your own social media accounts and your Google Business profile.<\/p>\n<p>Keep reading if you don\u2019t know what we\u2019re talking about when we refer to a Google Business profile. We\u2019ll get there!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hotel-crm-software\/\">Read also: How CRM Software Help Hotels Understand Their Customers Better<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Establish_Your_Mission_Statement\"><\/span><span style=\"color: #339966;\"><strong>Establish Your Mission Statement<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What is your restaurant\u2019s mission statement?<\/p>\n<p>Let\u2019s back up a moment first. If you\u2019re not familiar, a <a href=\"https:\/\/www.engagebay.com\/blog\/mission-statement-examples\/\">mission statement<\/a> is a statement that explains why you started the restaurant and what you\u2019re hoping to achieve with its creation.<\/p>\n<p>Well, that\u2019s the boiled-down definition. Here\u2019s a closer look at all that your mission statement must include.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_You\"><\/span><span style=\"color: #993300;\"><strong>Why You<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With tens of thousands of restaurants in the United States alone and millions across the planet, what was the impetus to create yours?<\/p>\n<p>Go beyond the need to feed people and think about the passions and inspirations that lit a fire within you and motivated you to get into the very difficult restaurant industry.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/recruitment-marketing-ideas\/\">Read also: Best Recruitment Marketing Ideas: Attract and Retain Top Talent<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Your_Goals_Are\"><\/span><strong><span style=\"color: #993300;\">What Your Goals Are<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What do you hope to achieve with your restaurant? Again, every establishment wants to fill seats, but surely, you have aspirations beyond that.<\/p>\n<p>Do you want to become a community pillar? Expand on a franchise level? Provide a specific and unique dining experience? Whatever your goals are, include them here.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Kind_of_Service_You_Offer\"><\/span><span style=\"color: #993300;\"><strong>What Kind of Service You Offer<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the surface, this seems very cut and dried, but go beyond the type of food on the menu. Expand upon your services as a whole in the hospitality industry.<\/p>\n<p>Perhaps you want to give your customers a chance to step away from their daily busy lives and experience food that isn\u2019t sold on grocery store shelves, or you want to foster family togetherness at your restaurant.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-schedule-template\/\">Read also: Craft a Winning Restaurant Schedule Template: Best Practices<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Primary_Market\"><\/span><strong><span style=\"color: #993300;\">Your Primary Market<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Who will show up at your restaurant? Your mission statement should include a section about your target audience.<\/p>\n<p>You don\u2019t have to break down the audience into super specifics since the mission statement shouldn\u2019t be overly long, but you do want to paint a clear overview of your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Region_of_Operation\"><\/span><span style=\"color: #993300;\"><strong>Your Region of Operation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, detail where your restaurant operates. If that\u2019s just in one city or town for the time being, then include that information.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">Read also: 9 Customer Management Strategies to Supercharge Customer Loyalty<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_a_Loyalty_Program_and_Offer_Your_Customers_Rewards\"><\/span><span style=\"color: #339966;\"><strong>Start a Loyalty Program and Offer Your Customers Rewards<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a creative restaurant marketing idea: a loyalty program.<\/p>\n<p>People love freebies. It doesn\u2019t matter if it\u2019s a free t-shirt or free food. If they don\u2019t have to pay for it, they want it.<\/p>\n<p>A loyalty program is a chance for your customers to earn incentives while you strengthen your audience base.<\/p>\n<p>You\u2019d reward your most loyal customers for continuing to eat at your establishment through the program. You can start by offering discounts and continue providing better incentives such as a free dessert or meal.<\/p>\n<p>The customer has to meet specific benchmarks like visiting the restaurant X times in Y period or spending Z money on online orders.<\/p>\n<p>When newer customers hear about all the cool discounts and freebies that loyal customers receive, they\u2019ll also want to get in on the loyalty program. This, in turn, will make them more loyal customers!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-orientation\/\">Read also: A Guide to Customer Service Orientation For Your Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_an_Easy-to-Navigate_Online_Menu\"><\/span><span style=\"color: #339966;\"><strong>Make an Easy-to-Navigate Online Menu<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media0.giphy.com\/media\/e3CNBJ8esWy9Jt0wVL\/giphy.gif?cid=ecf05e476e17571gvvqrrpbzey79lbnjar3otqqtgnhnhl89&amp;rid=giphy.gif&amp;ct=g\"><img decoding=\"async\" src=\"https:\/\/media0.giphy.com\/media\/e3CNBJ8esWy9Jt0wVL\/giphy.gif?cid=ecf05e476e17571gvvqrrpbzey79lbnjar3otqqtgnhnhl89&amp;rid=giphy.gif&amp;ct=g\" alt=\"Picking Eating Out GIF by LooseKeys\" width=\"480\" height=\"480\"><\/a><figcaption class=\"wp-caption-text\"><em>Source: Giphy<\/em><\/figcaption><\/figure>\n<p>Remember how we mentioned an online menu as a component of your restaurant website? Let\u2019s talk about that a little more in-depth, as it\u2019s an important element of a successful <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">marketing campaign<\/a>.<\/p>\n<p>Your menu is to your restaurant what a clothing catalog is to a retailer. It\u2019s how you present your diverse offerings to your audience and whet their appetite (quite literally, in your case) enough that they feel inclined to visit your restaurant.<\/p>\n<p><strong>Some restaurant websites upload a PDF of the menu. This gets the job done, but it\u2019s not exactly the best solution.<\/strong><\/p>\n<p>For one, you usually can\u2019t search a PDF, so you\u2019re forced to comb through the menu to find what you want rather than search for it directly.<\/p>\n<p>What we recommend is a searchable text menu that\u2019s neat and simple to navigate. If you can find a way to include photos and nutritional information for your menu items without the menu getting cluttered, then certainly do that.<\/p>\n<p>Nutritional information is especially an important consideration to today\u2019s consumers. They may have food allergies or gluten intolerance, so they want to know what\u2019s in the food they might consume before they visit your restaurant.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/\">Read also: Customer Profile: How to Create One Using CRM Software<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Business_Profiles_on_Your_Major_Directives\"><\/span><strong><span style=\"color: #339966;\">Create Business Profiles on Your Major Directives<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your restaurant has a mission statement, but what about a business profile? A business profile should delve into your establishment\u2019s most important directives.<\/p>\n<p>Here\u2019s what you should include in your own restaurant business profile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Basic_information_about_your_restaurant\"><\/span><span style=\"color: #993300;\"><strong>Basic information about your restaurant<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your restaurant business profile should begin with your restaurant name, the year it was founded, your address(es), phone number, website address, and email address.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Company_overview\"><\/span><span style=\"color: #993300;\"><strong>Company overview<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The business profile and mission statement can intersect as you gather the company overview information.<\/p>\n<p>Expand on your mission statement, detailing your public relations and marketing initiatives and ongoing advertising and marketing campaigns.<\/p>\n<p>Include a section on your staff, including names and titles, and share your operating policies, especially in areas of health and safety.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hotel-marketing-ideas\/\">Read also: 20 Hotel Marketing Ideas To Thrive In The Digital Age<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Achievements\"><\/span><span style=\"color: #993300;\"><strong>Achievements<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you rack up some benchmarks, you can fill this section with certifications, testimonials, awards, and positive media reports.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Additional_information\"><\/span><span style=\"color: #993300;\"><strong>Additional information<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you wish, you can also include data such as financial goals and targets, quarterly and annual sales, current business partners, and the number of staff hired to your restaurant.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Update_Your_Google_Business_Profile\"><\/span><span style=\"color: #339966;\"><strong>Update Your Google Business Profile<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We said we would, so let\u2019s talk about your Google Business profile.<\/p>\n<p>Formerly known as Google My Business and today called Google Business, this is a free profile that Google will generate for a business. You can also create your own Google Business profile.<\/p>\n<p><strong>What goes into a Google Business profile? Here\u2019s what yours needs:<\/strong><\/p>\n<ul>\n<li>Your restaurant name<\/li>\n<li>Your address<\/li>\n<li>Your hours<\/li>\n<li>Your phone number<\/li>\n<li>Your website link<\/li>\n<li>Your services (such as delivery and reservations)<\/li>\n<li>Images (both those you upload yourself and images your customers upload)<\/li>\n<li>Reviews<\/li>\n<li>Directions<\/li>\n<\/ul>\n<p>Social media resource Publer states that 56% of the actions that users take from a Google Business profile are visiting a website. This can lead to direct traffic for your site.<\/p>\n<p>If your site is designed and optimized for conversions (which it should be after reading this guide), you can build your restaurant <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_sure_your_restaurants_online_details_are_accurate\"><\/span><span style=\"color: #993300;\"><strong>Make sure your restaurant\u2019s online details are accurate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you go through and fill in the details on your Google Business profile, we can\u2019t stress enough that accuracy is key. That information will go live even if you misspell anything or mistype your hours.<\/p>\n<p>Internet users who perhaps never visited your restaurant will assume this information is accurate. When they find out it isn\u2019t, you can dissipate all the goodwill you want to establish at this critical early <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">stage of the sales funnel<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/positive-online-reviews-for-your-business\/\">Read also: Get Positive Online Reviews For Your Business, Consistently<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stay_on_Top_of_Review_Sites\"><\/span><span style=\"color: #339966;\"><strong>Stay on Top of Review Sites<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next on our list of restaurant marketing ideas is online reputation management.<\/p>\n<p>Besides the reviews section on your Google Business profile and your social media profiles, people will talk about your restaurant elsewhere. Websites like Yelp, TripAdvisor, OpenTable, and Zagat will share reviews about your establishment as customers leave them.<\/p>\n<p>You can\u2019t change someone\u2019s review, and since you have no administrative power on these websites, you can\u2019t delete negative reviews either.<\/p>\n<p>It\u2019s bad practice to do that, anyway. Customers are very savvy; they can tell when any service seems fishy due to its overly positive reviews.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Respond_to_all_reviews\"><\/span><span style=\"color: #993300;\"><strong>Respond to all reviews<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What\u2019s in your power is to read the bad reviews and look for common threads. For instance, if you notice that many customers complain about loud music or low lighting in your restaurant, those are clear things to change.<\/p>\n<p>You can also respond to reviews, both good and bad. Thank the customers for leaving positive reviews and try to work with customers who left bad reviews to smooth over the experience.<\/p>\n<p>Even if that particular customer doesn\u2019t give your restaurant another try, it makes an overall positive impression among your customers and would-be customers that you\u2019ve gone out of your way to try to correct a wrong.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/social-media-engagement-posts\/\">Read also: Fun Social Media Engagement Posts: 6 Great Ideas<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_The_Most_of_Social_Media\"><\/span><span style=\"color: #339966;\"><strong>Make The Most of Social Media<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/media2.giphy.com\/media\/3o7aDd4hAEcciOzcVW\/giphy.gif?cid=ecf05e47lkp30n4r43o5dep0694hio24v7i4unrjxqa6ues2&amp;rid=giphy.gif&amp;ct=g\"><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/3o7aDd4hAEcciOzcVW\/giphy.gif?cid=ecf05e47lkp30n4r43o5dep0694hio24v7i4unrjxqa6ues2&amp;rid=giphy.gif&amp;ct=g\" alt=\"Social Media Animation GIF by Dennis Moore\" width=\"480\" height=\"394\"><\/a><figcaption class=\"wp-caption-text\"><em>Source: Giphy<\/em><\/figcaption><\/figure>\n<p>Social media is an integral part of any successful restaurant marketing campaign. Online reputation management service <a href=\"https:\/\/www.reviewtrackers.com\/blog\/restaurant-social-media-statistics\/\">ReviewTrackers<\/a> reports that 72% of customers use Facebook to decide on a restaurant based on what others say.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-landing-page\/\">Read also: Tips And Examples To Craft The Perfect Restaurant Landing Page<\/a><\/p>\n<p><span style=\"color: #000000;\"><strong>Here are our best practices for restaurants using social media \ud83d\udc47\ud83c\udffb<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Follow_other_restaurants_on_social_media\"><\/span><span style=\"color: #993300;\"><strong>Follow other restaurants on social media<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every restaurateur has other establishments they emulate. Follow these restaurants on social media to get a feel for how they use the platform to engage with and grow their audience.<\/p>\n<p>Restaurants have their own unique brands and individual posting styles, but you\u2019ll still notice a variety of common threads emerge.<\/p>\n<p>For example, no restaurant will only post its own content from its website and blog. The social media posts will consist of shared content the restaurant believes is valuable to its audience.<\/p>\n<figure id=\"attachment_35094\" aria-describedby=\"caption-attachment-35094\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos.png\"><img decoding=\"async\" class=\"size-full wp-image-35094\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos.png\" alt=\"California Donuts #21 (@californiadonuts) \u2022 Instagram photos and videos\" width=\"1920\" height=\"892\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos-1024x476.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos-768x357.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos-1536x714.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/California-Donuts-21-@californiadonuts-\u2022-Instagram-photos-and-videos-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-35094\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.instagram.com\/p\/ClCFq-LvJcR\/\">California Donuts on Instagram<\/a><\/em><\/figcaption><\/figure>\n<p>You can also glean helpful information such as what kind of content does well (videos, photos, infographics, text posts), how often to post, and at roughly which times.<\/p>\n<p>You shouldn\u2019t copy this information over to your own audience, as your audience isn\u2019t the same as that of other restaurants. Instead, use the other industry accounts you follow for inspiration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_contests_on_social_media\"><\/span><span style=\"color: #993300;\"><strong>Create contests on social media<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you trying to grow your email list or drum up interest in your big opening night? Another creative <a href=\"https:\/\/www.zoomshift.com\/blog\/restaurant-marketing-plan\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">restaurant marketing plan<\/a> is to use your social media to host a contest.<\/p>\n<p>You will need a sizable audience for this idea to be viable. Otherwise, you\u2019re just posting into the void.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Discover the most effective marketing strategies that will transform your campaigns in our detailed article! \ud83d\udcc8&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Discover the most <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">effective marketing strategies<\/a> that will transform your campaigns in our detailed article!<\/em> <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4c8.svg\" alt=\"\ud83d\udcc8\"><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_user-generated_content_UGC\"><\/span><span style=\"color: #993300;\"><strong>Leverage user-generated content (UGC)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>User-generated content (UGC) is highly beneficial for any type of business. It\u2019s free publicity, audiences love the shoutouts, and it gives you something beyond your own content to post.<\/p>\n<p>You\u2019re sure to see lots of UGC in the restaurant industry, from photos and videos of dishes taken at your restaurant to review videos and posts.<\/p>\n<p>With the original poster\u2019s permission, share UGC. Your other followers might feel motivated to post their own UGC, so they too can get a free shoutout from your establishment.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-for-restaurants\/\">Read also: 8 Perfect Email Marketing Software For Restaurants<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_A_Brilliant_Email_Newsletter\"><\/span><span style=\"color: #339966;\"><strong>Build A Brilliant Email Newsletter<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve found building your restaurant\u2019s email list relatively easy, but you\u2019re still scratching your head on what content to send.<\/p>\n<p>You can email your audience all sorts of content, such as promotional, educative, and informative content. We like email newsletters because they\u2019re a little bit of columns A through C.<\/p>\n<p>What can you include in your email newsletter? Here are some excellent ideas to get you started \ud83d\udc47\ud83c\udffb<\/p>\n<ul>\n<li>Business updates, such as new hiring decisions, additional locations, and other major news<\/li>\n<li>Recipes (if you feel comfortable divulging that kind of information)<\/li>\n<li>Top reviews and testimonials<\/li>\n<li>News on special operating dates for the holidays<\/li>\n<li>Seasonal or limited-time menu news<\/li>\n<li>Introductions of new menu items<\/li>\n<li>Special promotions and offers<\/li>\n<li>Behind-the-scenes looks into your restaurant<\/li>\n<li>Staff interviews<\/li>\n<\/ul>\n<p>Newsletters carry a promotional air but aren\u2019t directly trying to sell to consumers. Instead, you\u2019re trying to engage them and generate enough interest that they\u2019re inclined to follow your restaurant on social media or come in and grab a bite to eat.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-business-plan\/\">Read also: How To Write Your Restaurant Business Plan<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Local_SEO\"><\/span><span style=\"color: #339966;\"><strong>Use Local SEO<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You had to expect that search engine optimization would be among our list of restaurant marketing ideas, and you\u2019re correct.<\/p>\n<p>SEO dictates whether your site will rise to the top of results pages or sink to the bottom, so it\u2019s critical for any new business.<\/p>\n<p>Since your restaurant has but a singular location and you\u2019re only trying to draw in those nearby, we recommend beginning with local SEO rather than broader SEO.<\/p>\n<p>So what separates local from broad SEO? It\u2019s all about your intention. With local SEO, you target local keywords with your location in them, especially long-tail keywords.<\/p>\n<p>Your Google Business page and online reviews are other local SEO elements, so see? You were doing SEO without even realizing it.<\/p>\n<p>You should work on building your backlinks, as search engine algorithms use backlinks as a benchmark for your site\u2019s success and worth.<\/p>\n<p>Backlinks don\u2019t come from within your own restaurant website but from other websites on the Internet, such as event pages, blogs, community websites, restaurant directories, and publications.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/travel-agency-crm-software\/\">Read also: The Five Best CRM Software for Travel Agencies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Invest_in_Paid_Ads\"><\/span><span style=\"color: #339966;\"><strong>Invest in Paid Ads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/penji.co\/wp-content\/uploads\/2019\/03\/Chipotle-restaurant-ad-design.jpg\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/penji.co\/wp-content\/uploads\/2019\/03\/Chipotle-restaurant-ad-design.jpg\" alt=\"Chipotle ad\" width=\"1200\" height=\"604\"><\/a><figcaption class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/penji.co\/restaurant-ad-design\/\"><em>Penji<\/em><\/a><\/figcaption><\/figure>\n<p>If you read our post on restaurant business planning templates, you\u2019ll recall how it can easily cost over a million dollars to open a restaurant. Forget about the costs to keep the establishment up and running, as those are expensive too.<\/p>\n<p>It\u2019s not fun to learn that you have to spend yet more money, yet paid advertising is a big part of restaurant marketing.<\/p>\n<p>You have so many advertising avenues to explore, from pay-per-click to native ads, social media ads, and traditional advertising (non-digital). Billboards, direct mail flyers, newspaper ads, radio ads, and TV commercials are all examples of traditional advertising.<\/p>\n<p>You might start with one or two types of advertisement before expanding your horizons and eventually using them all. Most important is limiting your spending, especially in the early days of your restaurant when your revenue will fluctuate.<\/p>\n<p>You should spend only five to 10 percent of your income on advertising. You can expand that percentage once your restaurant has more stable revenue projections, but in the early days, less can be more!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/\">Read also: Targeted Advertising Messages And How They Work<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Try_Wi-Fi_Marketing\"><\/span><span style=\"color: #339966;\"><strong>Try Wi-Fi Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your restaurant should strongly consider Wi-Fi marketing as part of your <a href=\"https:\/\/beambox.com\/sectors\/restaurants\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">overarching marketing strategy<\/a>.<\/p>\n<p>What is Wi-Fi marketing? It\u2019s a form of contact gathering. You offer your restaurant customers free Wi-Fi. All they have to do is provide their name and a phone number or email address.<\/p>\n<p>You can then begin engaging with your contact list through email marketing and\/or <a href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/\">SMS marketing<\/a> to nurture them through the sales funnel.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automation-in-restaurants\/\">Read also: Automation in Restaurants: How to Streamline Ordering<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Let_Your_Staff_Shine\"><\/span><span style=\"color: #339966;\"><strong>Let Your Staff Shine<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.imagelato.com\/images\/article-cover-restaurant-staff-list-e9d70f7c-1024w.jpg\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.imagelato.com\/images\/article-cover-restaurant-staff-list-e9d70f7c-1024w.jpg\" alt=\"Restaurant staff image\" width=\"1024\" height=\"683\"><\/a><figcaption class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/www.waiterio.com\/blog\/en\/restaurant-staff-list\/\"><em>Waiterio<\/em><\/a><\/figcaption><\/figure>\n<p>Restaurant ownership is a tough job, and some owners can let it go to their heads. Make sure that you don\u2019t hog the spotlight, as your staff is just as critical to where your restaurant is today as you.<\/p>\n<p>Without them, you don\u2019t have smiling faces to greet customers, promptly serve them, and offer them a five-star hospitality experience.<\/p>\n<p>Whenever the opportunity arises, give your staff the opportunity to shine. Spotlight members of your staff in your email newsletter and\/or on social media. Sit down and do staff interviews.<\/p>\n<p>You\u2019ll improve morale across your restaurant and satiate the craving that today\u2019s consumers have to learn more about the inner workings of a business.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\">Read also: All the Basics of Omnichannel Marketing (+ Examples)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_with_Food_Influencers_and_Marketing_Services\"><\/span><span style=\"color: #339966;\"><strong>Work with Food Influencers and Marketing Services<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Growing a restaurant is not a single-person job. <a href=\"https:\/\/www.outloudgroup.com\/post\/food-influencers\">Food influencers<\/a> can be valuable assets to have on your side. These influencers have a massive audience and clout, so people listen when an influencer tells them to do something.<\/p>\n<p>As much as you can, you want food influencers on your side!<\/p>\n<p>If you\u2019re still feeling overwhelmed by the sheer multitude of marketing tasks on your plate, you can always hire professional marketing services to help you cement your goals and deploy your campaigns.<\/p>\n<p>You\u2019ll have the time to focus on your restaurant!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">Read also: 6 High-Impact eCommerce Marketing Strategies to Try Now<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The restaurant marketing ideas we laid out for you today will help restaurants of all ages and stages, whether you\u2019re a young upstart or more established.<\/p>\n<p>With this collection of best practices, you\u2019ll grow your customer base, increase your revenue, and build your online brand.<\/p>\n<p>Don&#8217;t forget to try the best <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/\">software for your restaurant CRM<\/a> needs.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Before your restaurant opens for business, you need a full-fledged marketing campaign to engage with potential audiences and hopefully win [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7688],"class_list":["post-34887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-restaurant-marketing-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proven Restaurant Marketing Ideas for 2026<\/title>\n<meta name=\"description\" content=\"With this collection of best practices, you\u2019ll grow your customer base, increase your revenue, and build your online brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proven Restaurant Marketing Ideas for 2023\" \/>\n<meta property=\"og:description\" content=\"With this collection of best practices, you\u2019ll grow your customer base, increase your revenue, and build your online brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T13:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T13:23:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Malczan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Malczan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\"},\"author\":{\"name\":\"Nicole Malczan\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\"},\"headline\":\"Proven Restaurant Marketing Ideas for 2023\",\"datePublished\":\"2023-01-19T13:39:29+00:00\",\"dateModified\":\"2025-05-15T13:23:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\"},\"wordCount\":3494,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png\",\"keywords\":[\"Restaurant Marketing Ideas\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\",\"name\":\"Proven Restaurant Marketing Ideas for 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png\",\"datePublished\":\"2023-01-19T13:39:29+00:00\",\"dateModified\":\"2025-05-15T13:23:24+00:00\",\"description\":\"With this collection of best practices, you\u2019ll grow your customer base, increase your revenue, and build your online brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png\",\"width\":1000,\"height\":600,\"caption\":\"restaurent-marketing-ideas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Proven Restaurant Marketing Ideas for 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\",\"name\":\"Nicole Malczan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"caption\":\"Nicole Malczan\"},\"description\":\"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/nicole\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Proven Restaurant Marketing Ideas for 2026","description":"With this collection of best practices, you\u2019ll grow your customer base, increase your revenue, and build your online brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/","og_locale":"en_US","og_type":"article","og_title":"Proven Restaurant Marketing Ideas for 2023","og_description":"With this collection of best practices, you\u2019ll grow your customer base, increase your revenue, and build your online brand.","og_url":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2023-01-19T13:39:29+00:00","article_modified_time":"2025-05-15T13:23:24+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png","type":"image\/png"}],"author":"Nicole Malczan","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Nicole Malczan","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/"},"author":{"name":"Nicole Malczan","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda"},"headline":"Proven Restaurant Marketing Ideas for 2023","datePublished":"2023-01-19T13:39:29+00:00","dateModified":"2025-05-15T13:23:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/"},"wordCount":3494,"commentCount":1,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png","keywords":["Restaurant Marketing Ideas"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/","url":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/","name":"Proven Restaurant Marketing Ideas for 2026","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png","datePublished":"2023-01-19T13:39:29+00:00","dateModified":"2025-05-15T13:23:24+00:00","description":"With this collection of best practices, you\u2019ll grow your customer base, increase your revenue, and build your online brand.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/restaurent-marketing-ideas-2.png","width":1000,"height":600,"caption":"restaurent-marketing-ideas"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Proven Restaurant Marketing Ideas for 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda","name":"Nicole Malczan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","caption":"Nicole Malczan"},"description":"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.","url":"https:\/\/www.engagebay.com\/blog\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/34887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=34887"}],"version-history":[{"count":27,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/34887\/revisions"}],"predecessor-version":[{"id":74351,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/34887\/revisions\/74351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/35133"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=34887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=34887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=34887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}