{"id":34890,"date":"2024-12-02T13:08:48","date_gmt":"2024-12-02T13:08:48","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=34890"},"modified":"2026-05-26T15:42:29","modified_gmt":"2026-05-26T15:42:29","slug":"ecommerce-best-practices","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/","title":{"rendered":"eCommerce Best Practices to Win Customer Confidence"},"content":{"rendered":"<p>If one of your goals this year is to have an excellent eCommerce store, you might need to follow some best practices. Well, you\u2019ve come to the right place!<\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s blog post, we\u2019ve compiled 19 eCommerce best practices, tips, and strategies&nbsp;<\/span><span style=\"font-weight: 400;\">from top a Digital Agency to help your online business fly into the stratosphere!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#1_Work_on_Your_On-Page_SEO\" >1. Work on Your On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#2_Provide_More_Useful_Information_on_the_Homepage\" >2. Provide More Useful Information on the Homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#3_Only_Post_High-Quality_Videos_and_Photos\" >3. Only Post High-Quality Videos and Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#4_Use_Elements_Like_Scarcity_and_Urgency\" >4. Use Elements Like Scarcity and Urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#5_Introduce_a_Content_Taxonomy_System\" >5. Introduce a Content Taxonomy System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#6_Add_Visual_Product_Previews\" >6. Add Visual Product Previews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#7_Make_Profile_Creation_Optional_But_Encourage_It\" >7. Make Profile Creation Optional (But Encourage It!)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#8_Send_an_Email_After_Shopping_Cart_Abandonment\" >8. Send an Email After Shopping Cart Abandonment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#9_Keep_Your_Blog_Up-to-date\" >9. Keep Your Blog Up-to-date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#10_Increase_Your_Email_Subscribers\" >10. Increase Your Email Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#11_Add_More_Payment_Options\" >11. Add More Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#12_Rework_Product_Demos_for_Better_Engagement\" >12. Rework Product Demos for Better Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#13_Rethink_Your_eCommerce_Website_Hosting\" >13. Rethink Your eCommerce Website Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#14_Write_or_Rewrite_Your_FAQs\" >14. Write or Rewrite Your FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#15_Use_Search_Auto-Complete\" >15. Use Search Auto-Complete<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#16_Make_Your_Search_Bar_More_Visible\" >16. Make Your Search Bar More Visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#17_Go_Ad-Free\" >17. Go Ad-Free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#18_Reduce_the_Number_of_Form_Fields_at_Checkout\" >18. Reduce the Number of Form Fields at Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#19_Use_an_AI-Powered_Chatbot\" >19. Use an AI-Powered Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"1_Work_on_Your_On-Page_SEO\"><\/span><span style=\"color: #339966;\"><strong>1. Work on Your On-Page SEO<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On-page or on-site SEO refers to <a href=\"https:\/\/www.pageoptimizer.pro\/free-on-page-seo-checker\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">optimizing your website elements<\/a> to boost your SEO rankings. While on-site SEO may be a small part of your overarching SEO strategy, it\u2019s a great place to start.<\/p>\n<p>So, how do you fix your on-page SEO? Here are some areas to improve on.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Optimize your website for mobile users<\/strong><\/span><\/h3>\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">Statista<\/a>, in the second quarter of 2022, 58.99% of Internet traffic worldwide came from mobile devices. The rate of mobile use has been around 50%, the site notes, since about 2017, and has at times surpassed it.<\/p>\n<p>If your website isn\u2019t mobile-optimized, you\u2019re missing out on at least half of a viable audience. That\u2019s a huge percentage of people to leave behind!<\/p>\n<h3><span style=\"color: #993300;\"><strong>Add more images<\/strong><\/span><\/h3>\n<p>Images are helpful on any website for breaking up large blocks of content, adding relevancy and context to your message, and making copy look more visually interesting.<\/p>\n<p>Unique images are best, so if you have original photos or screenshots of a product, upload these first. You can also use stock images, but please pay for the license, so your photos aren\u2019t watermarked.<\/p>\n<p>When you upload images and other multimedia, such as video, be sure to use alt tags. These tags provide descriptive information (that you have to write) on the visual content you\u2019re sharing, and hence help Google understand what they&#8217;re about.<\/p>\n<h3><strong><span style=\"color: #993300;\">Improve your site loading times<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.hostingadvice.com\/how-to\/website-load-time-and-speed-statistics\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"> Fast sites are good sites<\/a> in the figurative eyes of the SEO algorithm. If you haven\u2019t tested the loading speed of your eCommerce website lately, now is as good a time as ever to do so.<\/p>\n<figure id=\"attachment_35035\" aria-describedby=\"caption-attachment-35035\" style=\"width: 1817px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1.png\"><img decoding=\"async\" class=\"wp-image-35035 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1.png\" alt=\"Google Page Speed Insights for a blog post by EngageBay\" width=\"1817\" height=\"770\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1.png 1817w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1-300x127.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1-1024x434.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1-768x325.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1-1536x651.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-blog-page-speed-screenshot-1-595xh.png 595w\" sizes=\"(max-width: 1817px) 100vw, 1817px\" \/><\/a><figcaption id=\"caption-attachment-35035\" class=\"wp-caption-text\"><em>Google Page Speed Insights for EngageBay<\/em><\/figcaption><\/figure>\n<p>If your site loads slowly, you can follow these strategies to speed it up:<\/p>\n<ul>\n<li>Use less HTML, JavaScript, and CSS<\/li>\n<li>Turn on browser caching and begin caching webpages too<\/li>\n<li>Minimize redirects as much as possible<\/li>\n<li>Compress images<\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>Map your internal links smartly<\/strong><\/span><\/h3>\n<p>Internal links are those that connect to various parts of your website. It\u2019s not only your users who will appreciate having access to internal links but search engines as well, as you create a \u201cpath\u201d for navigation.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Work on keyword optimization of all your content<\/strong><\/span><\/h3>\n<p>Are you using keywords when producing content for your eCommerce site? Hopefully, the answer is a resounding yes!<\/p>\n<p>Currently, it\u2019s all about long-tail keywords, which are lengthier, more specific keyword search phrases that increase your conversion value.<\/p>\n<p>Using keywords just the right amount is a best practice that will take your eCommerce site far. You want to sprinkle in keywords naturally, not stuff them into every few sentences. That can get you penalized by the algorithm!<\/p>\n<p>There are <strong>plenty of tools to help you optimize<\/strong> your content for the right keywords &#8212; from popular and expensive ones like Ahrefs and Semrush to newer, more affordable tools like UberSuggest, Answer The Public, and ContentPace.<br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Eqf92G5EtS8?si=4mLBH27zs4bAK4X9\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Provide_More_Useful_Information_on_the_Homepage\"><\/span><span style=\"color: #339966;\"><strong>2. Provide More Useful Information on the Homepage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What kind of information is on your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">eCommerce homepage<\/a>?<\/p>\n<p>A homepage is not an about page, so there\u2019s no need to delve into your company history, your founder\u2019s background, or anything of the sort.&nbsp;Focus on your products, but you need to give your audience more of what they need. Once you institute an eCommerce best practice like this, you should see an influx of traffic and even more conversions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Only_Post_High-Quality_Videos_and_Photos\"><\/span><span style=\"color: #339966;\"><strong>3. Only Post High-Quality Videos and Photos<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although compressing your multimedia is wise from an on-page SEO standpoint, image and video compression is no excuse for poor-quality multimedia.<\/p>\n<p>When you post your product photos, your customers want to see every fine detail. Perhaps your images have a zoom feature so customers can look as up-close as they want, but the quality should never be grainy, pixel-y, or otherwise lacking.<\/p>\n<p>A compressed high-quality image is still high-quality; it\u2019s just reduced in quality.<\/p>\n<p>Did you record a video introducing your new product or a step-by-step tutorial with instructions on the product\u2019s usage? The quality of the video has to be clear as well.<\/p>\n<p>In 2023, 1080 quality, which is full HD (1920 by 1080 pixels) isn\u2019t the best quality by far, but it is the standard &#8212; don&#8217;t go below that. You won\u2019t exceed your website server storage space and can still share crisp HD videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Elements_Like_Scarcity_and_Urgency\"><\/span><span style=\"color: #339966;\"><strong>4. Use Elements Like Scarcity and Urgency<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As your eCommerce site is up and running long enough, you\u2019ll get a feel for how your customers move through the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\">sales funnel<\/a>. If you notice that they linger in the middle of the funnel quite frequently and that it takes them forever to make a purchasing decision, you don\u2019t have to watch idly.<\/p>\n<p>Introducing elements such as scarcity and urgency can inspire faster decision-making than what your leads and customers have abided by so far.<\/p>\n<p>Scarcity marketing uses the scarcity principle. In other words, when something is less widely available, even if its value wasn\u2019t high before, now its value increases.<\/p>\n<p>You might introduce a limited-edition version of an existing product and compare the sales for the limited version versus the regular one. You can also limit the stock you have on products on your eCommerce store or roll out a very short-term sale.<\/p>\n<p>Scarcity and urgency often go hand-in-hand, but you can also drive up the urgency of purchasing your new product separately.<\/p>\n<p>As part of your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-ideas\/\">eCommerce marketing<\/a>, we recommend rewriting your landing page copy to introduce that sense of FOMO. Share sales numbers (but don\u2019t exaggerate) to prove that everyone wants this product. You can also discuss how limited stock is available.<\/p>\n<p>If your customers still aren\u2019t biting, introducing an additional incentive should inspire them to part with their hard-earned money.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing\/\">Read also: eCommerce Marketing: 8 Fantastic Strategies For Success<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Introduce_a_Content_Taxonomy_System\"><\/span><span style=\"color: #339966;\"><strong>5. Introduce a Content Taxonomy System<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does your website use content taxonomy?&nbsp;It\u2019s a means of classifying and organizing content so it\u2019s easily searchable. For instance, you might introduce existing content into carefully labeled folders, create a titling system, and tag your content.<\/p>\n<p>Organized content is more discoverable internally (for you) and externally for your leads and customers.<\/p>\n<p>To simplify content taxonomy, think of it just the same as your product taxonomy. The same logic should get you to the best mapping system for your content.<\/p>\n<figure style=\"width: 1481px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/uploads-ssl.webflow.com\/5cf4e4b94200812fee4ceabc\/623b153070a13f98aca391ff_infographic-blog-apparel-min.png\" alt=\"Image by Pixyle.ai about Product Taxonomy in eCommerce\" width=\"1481\" height=\"845\"><figcaption class=\"wp-caption-text\"><em>Image by Pixyle.ai about Product Taxonomy in eCommerce<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"6_Add_Visual_Product_Previews\"><\/span><span style=\"color: #339966;\"><strong>6. Add Visual Product Previews<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you ever wondered why cereal boxes, hair care products, and other consumer goods produce flashy product images on the package or box?<\/p>\n<p>That\u2019s because product visuals are powerful stuff! Whether your consumers shop in a store or online, they like to see what they\u2019re getting. Visual product previews fulfill that need.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Make_Profile_Creation_Optional_But_Encourage_It\"><\/span><span style=\"color: #339966;\"><strong>7. Make Profile Creation Optional (But Encourage It!)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re having a hard time getting customers through your eCommerce sales funnel, one of the stumbling blocks that\u2019s worth evaluating is whether it\u2019s too difficult to check out.<\/p>\n<p>When you require customers to make a profile just to purchase a product, many might not be willing to go that far. They don\u2019t want to join an email list or share their contact information with your eCommerce brand quite yet, and perhaps not ever.<\/p>\n<p>There\u2019s a reason why guest profiles are on the rise these days. By allowing a customer to bypass profile creation, they can check out at a level of comfort that\u2019s suitable for them.<\/p>\n<p>Guest profiles are hard to track, so ultimately, you\u2019d prefer your customers to create a longer-term profile. How do you inspire them to do that?<\/p>\n<p>Good timing helps. Now that the urgency of making a purchase is no longer on their shoulders, a post-purchase email inviting your customers to create a profile might be received better.<\/p>\n<p>You can sweeten the deal by offering only some features on verified user accounts versus guest logins, such as order tracking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Send_an_Email_After_Shopping_Cart_Abandonment\"><\/span><span style=\"color: #339966;\"><strong>8. Send an Email After Shopping Cart Abandonment<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Research resource <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">Baymard Institute<\/a> states that 2023\u2019s cart abandonment rate sits at 69.99%, which is quite high!<\/p>\n<p>You have to expect that even if you nurture and engage with your audience, a good number of them will change their minds about their purchase at the last possible second \u2013 with the item in their cart.<\/p>\n<p>What is your eCommerce brand doing to combat shopping cart abandonment? Do you just let it happen? You need to begin sending emails to win back this would-be customer.<\/p>\n<p>Your email should be friendly and never pushy. Remind your lead what they missed out on. You can also inspire them to finish the purchase with an exclusive discount code that\u2019s only good for the next 12 or 24 hours.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">Read more: Mastering the eCommerce Abandoned Cart Email<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Keep_Your_Blog_Up-to-date\"><\/span><span style=\"color: #339966;\"><strong>9. Keep Your Blog Up-to-date<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an eCommerce brand, it\u2019s easy to let your products do all the talking, but you must also have a blog.<\/p>\n<p>Blogs are highly advantageous for any company, from those in their starting stages to bigger brands. A blog can increase your traffic and conversion rate, provide content for posting on social media, boost your SEO through link-building, and strengthen your brand.<\/p>\n<p>It\u2019s not enough to start a blog, write three posts, and then abandon it. You also can\u2019t write on your blog once in a blue moon. One of the top eCommerce best practices we have for you is to post on your blog regularly.<\/p>\n<p>How regularly is regular enough? The answer to that question seems to change from year to year, doesn\u2019t it? The answer is as often as you can. At the very least, you should plan to post once weekly, but publishing blog content upward of four times a week is better.<\/p>\n<p>The AI writing company <a href=\"https:\/\/www.growthbarseo.com\/blog\/how-many-blog-posts-should-i-write-per-week\/\">GrowthBar<\/a> noted that publishing fresh blog content at least 15 times a month can boost organic traffic. You\u2019ll see four times more traffic than a blog with one or two new posts a month.<\/p>\n<p>How do you determine what to write about that often? You have to do keyword research to find the kind of content your audience is looking for more information about.<\/p>\n<p>If the topic has been covered, you must put your own unique spin on it. Rewriting and rewording what already exists out there will not help you achieve any of the benefits of blogging!<\/p>\n<p>To share our own example, we at <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> have been able to generate excellent organic traffic because we&#8217;ve consistently published new blog posts.<\/p>\n<figure id=\"attachment_35043\" aria-describedby=\"caption-attachment-35043\" style=\"width: 1380px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-traffic-4-1.png\"><img decoding=\"async\" class=\"wp-image-35043 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-traffic-4-1.png\" alt=\"Image screengrab of EngageBay website traffic (UberSuggest)\" width=\"1380\" height=\"756\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-traffic-4-1.png 1380w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-traffic-4-1-300x164.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-traffic-4-1-1024x561.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-traffic-4-1-768x421.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-traffic-4-1-595xh.png 595w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/a><figcaption id=\"caption-attachment-35043\" class=\"wp-caption-text\"><em>Image screengrab of EngageBay website traffic (Ubersuggest)<\/em><\/figcaption><\/figure>\n<p>See?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Increase_Your_Email_Subscribers\"><\/span><span style=\"color: #339966;\"><strong>10. Increase Your Email Subscribers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How many email subscribers does your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brand<\/a> have? No matter how you answered, be that in the hundreds, the thousands, the tens of thousands, or even the millions, we\u2019re sure you\u2019re always eager to have more subscribers.<\/p>\n<p><strong>Here are some of our most tried and true email marketing methods for seeing more subscribers on your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a> \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<h3><span style=\"color: #993300;\"><strong>A\/B test your CTA buttons<\/strong><\/span><\/h3>\n<p>Do your CTA buttons need a revamp? Use A\/B testing to be sure.<\/p>\n<p>Test all the elements of your CTA buttons, from the text within the button to the placement of the button and its color and shape.<\/p>\n<p>Once you know what will perform best with your audience, update the CTA buttons across your eCommerce website.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Make valuable lead magnets<\/strong><\/span><\/h3>\n<p>The quality of your lead magnets is a huge determining factor in whether your email subscriber list will grow or stagnate.<\/p>\n<p>Since the year has just begun, it\u2019s an optimal time to reevaluate the quality of your lead magnets. Have you pivoted to a new audience, and the content in the lead magnet no longer gels? Is the content older, and could it be more up-to-date? Is it not your most valuable content anymore?<\/p>\n<p>If you answered \u201cyes\u201d to any of those questions, then update your lead magnets. Once you have more valuable content to share, you should naturally see an influx in email subscribers.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Add more opt-ins<\/strong><\/span><\/h3>\n<p>Who says one opt-in is enough? We\u2019re not suggesting you go overboard, of course, but you might as well add a second opt-in form or pop-up at the end of your blog content.<\/p>\n<p>The more opportunities you give your audience to opt in, the greater the chances that they will.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Host a contest<\/strong><\/span><\/h3>\n<p>When all else fails, you can always rely on contests to balloon your email subscribers.<\/p>\n<p>Keep the contest rules simple, requiring only an email address for a participant to enter. The prize should be something your audience truly wants. While you can\u2019t go wrong with a cash prize, perhaps you give away your newest product.<\/p>\n<p>No matter which of these tactics you choose to increase the size of your email list, building an email list is one thing, and maintaining it is another.<\/p>\n<p>Plan to use <a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\">email automation<\/a> and audience segmentation to send out relevant email content no matter which stage of the funnel a lead or customer is in.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-build-an-ecommerce-website\/\">Read also: How To Build an eCommerce Website: A Complete Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Add_More_Payment_Options\"><\/span><span style=\"color: #339966;\"><strong>11. Add More Payment Options<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The way the average person purchases goods and services today is more varied than ever before.<\/p>\n<p>Most customers still prefer typing in their debit or credit card numbers despite the risk posed by cyberhackers. Of course, quite a number of them use security tools like a VPN, antivirus, or both to minimize these threats.<\/p>\n<p>However, to get the best level of protection, you need to use an antivirus and a VPN at the same time. On the other hand, some save themselves the trouble by using third-party payment options like PayPal or Apple Pay to <a href=\"https:\/\/www.aura.com\/learn\/how-to-prevent-credit-card-fraud\" rel=\"noopener\" data-wpel-link=\"internal\">prevent credit card fraud<\/a>.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-35044\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple.png\" alt=\"Apple Pay - Apple\" width=\"1917\" height=\"750\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple.png 1917w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple-300x117.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple-1024x401.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple-768x300.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple-1536x601.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Apple-Pay-Apple-595xh.png 595w\" sizes=\"(max-width: 1917px) 100vw, 1917px\" \/><\/a><\/p>\n<p>Then there\u2019s the growing cryptocurrency crowd. Supporting cryptocurrency payments and decentralized finance (DeFi) can appeal to customers who value the transparency, security, and accessibility offered by blockchain technology, compared to traditional finance.<\/p>\n<p>One thing to keep in mind while allowing crypto-based payment is how the taxation on crypto works in various countries. Using tools that convert cryptocurrencies, like eth to usd calculators, can help both merchants and customers understand the value.<\/p>\n<p>The more payment options your eCommerce store supports, the better. When your customers can check out using their preferred payment method, they have one less impediment to purchasing your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Rework_Product_Demos_for_Better_Engagement\"><\/span><span style=\"color: #339966;\"><strong>12. Rework Product Demos for Better Engagement<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product demonstrations can be <em>the <\/em>selling point for a product. Bearing that in mind, it\u2019s time to be honest with yourself. Just how engaging are your current product demos?<\/p>\n<p>Do you or the video host drone on for too long? A bloated video is daunting to watch, and it takes up a lot of hosting space on your site that could bog down its loading speed.<\/p>\n<p>Besides getting too long-winded, watch your language. Demonstrating your product using too much jargon can cause people to exit your video and your website altogether. That\u2019s also true if you skip over important parts of the product or if your video demo is poor quality.<\/p>\n<p>It might not be a bad idea to take a few hours and re-shoot all your current product demos. Begin holding your future demos to higher standards as well so you can save yourself the rerecording work later!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Rethink_Your_eCommerce_Website_Hosting\"><\/span><span style=\"color: #339966;\"><strong>13. Rethink Your eCommerce Website Hosting<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new year is always a time for reflection. As you mull over these eCommerce best practices, you might want to reconsider the various moving parts of your website.<\/p>\n<p>For instance, perhaps it\u2019s time to change your website host. You might have selected your host when your eCommerce website was teeny-tiny, but now that it\u2019s grown, you feel like you need a better, more encompassing host.<\/p>\n<p>If you&#8217;re looking for a host that can handle the demands of a larger eCommerce site, consider upgrading to enterprise WordPress hosting. With its advanced features and scalability, it can provide the performance and reliability you need to support your growing business.<\/p>\n<p>Maybe you didn\u2019t put much thought or consideration into the web host you selected when you did it. If so, that\u2019s another situation in which reevaluating is completely warranted.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Write_or_Rewrite_Your_FAQs\"><\/span><span style=\"color: #339966;\"><strong>14. Write or Rewrite Your FAQs<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does your website have an FAQs section? If it doesn\u2019t, then your next order of business is to make one.<\/p>\n<p>An existing FAQs section can and should be expanded upon. You want to include a range of questions covering the needs and interests of first-time and long-time customers.<\/p>\n<p>No customer wants to <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">send an email<\/a> or pick up the phone and call your eCommerce company when they can find what they need within your knowledge database. They save more time this way.<\/p>\n<p>With robust FAQs, you\u2019ll certainly win more customer confidence this year!<\/p>\n<p>Here&#8217;s one example from our website \ud83d\udc47\ud83c\udffb<\/p>\n<figure id=\"attachment_35045\" aria-describedby=\"caption-attachment-35045\" style=\"width: 1898px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-35045\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1.jpg\" alt=\"EngageBay FAQs for Marketing Automation\" width=\"1898\" height=\"990\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1.jpg 1898w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1-300x156.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1-1024x534.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1-768x401.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1-1536x801.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/EngageBay-FAQs-for-Marketing-Automation-1-595xh.jpg 595w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/a><figcaption id=\"caption-attachment-35045\" class=\"wp-caption-text\"><em>EngageBay FAQs for Marketing Automation<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"15_Use_Search_Auto-Complete\"><\/span><span style=\"color: #339966;\"><strong>15. Use Search Auto-Complete<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have already established that more than 50% of online searches happen on mobile devices like smartphones or tablets. Typing on these devices may be the norm, but let\u2019s be real, it\u2019s not exactly the most convenient thing.<\/p>\n<p>Do you know what is a lot more convenient? Search auto-complete!<\/p>\n<p>Predictive search that can assume what a customer will look for without having to type the word out saves time and puts the user\u2019s shopping experience off to a great start.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/\">Read also: eCommerce Support Technologies To Help Build Your Moat<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Make_Your_Search_Bar_More_Visible\"><\/span><span style=\"color: #339966;\"><strong>16. Make Your Search Bar More Visible<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Site search resource <a href=\"https:\/\/www.addsearch.com\/blog\/site-search-statistics\/\">AddSearch<\/a> reported in 2020 that 30% of site visitors would use a search bar if you provide it. The site\u2019s data also reported that your conversion rate is 1.8 times higher with site search.<\/p>\n<p>Those stats alone should tell you that whatever you need to do to make your search bar more navigation-friendly is worth doing. Put it above the fold or add it to a traveling navigation bar.<\/p>\n<p>Be sure to use A\/B testing to confirm the new search bar is what your audience wants to see as part of your broader website design.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"17_Go_Ad-Free\"><\/span><span style=\"color: #339966;\"><strong>17. Go Ad-Free<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertisements on your eCommerce store are a great revenue stream, as you can work with other storeowners or third parties to host ads on your platform.<\/p>\n<p>We\u2019re not saying you should never explore this option, but it\u2019s better to get rid of ads in the interim. After all, strange ads don\u2019t exactly boost customer confidence.<\/p>\n<p>What about an AdBlocker like Open Adblocker? We\u2019re sure you\u2019re saying that. It\u2019s an option for desktop users, but for your mobile crowd, it isn\u2019t. Forego the ads for now and gradually introduce advertisements once your eCommerce site is a trusted resource.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"18_Reduce_the_Number_of_Form_Fields_at_Checkout\"><\/span><span style=\"color: #339966;\"><strong>18. Reduce the Number of Form Fields at Checkout<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Earlier, we discussed how your eCommerce site should embrace guest accounts to streamline the checkout process. In that same vein, reducing the required form fields will expedite checkout.<\/p>\n<p>Give customers the option to check a box that fills in their billing address details if it\u2019s the same as their shipping address so they don\u2019t have to type in all that information twice. Remove extraneous form fields, too.<\/p>\n<p>You already know what will happen when your customers get tired of checking out because it\u2019s grown too tedious. They\u2019ll abandon their cart. Even a sweet discount code might not be enough to win them back.<\/p>\n<p>In order to optimize your eCommerce operations effectively, consider focusing on <a href=\"https:\/\/www.radial.com\/order-fulfillment\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">fulfilment management [in ecommerce]<\/a>. Efficient order fulfillment processes play a vital role in increasing customer satisfaction and boosting repeat business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"19_Use_an_AI-Powered_Chatbot\"><\/span><span style=\"color: #339966;\"><strong>19. Use an AI-Powered Chatbot<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rise of the Internet has changed business customer expectations. You should still be online even when your brick-and-mortar store is closed (provided you have a brick-and-mortar store in the first place).<\/p>\n<p>To meet consumer demand, use chatbots. AI continues to make chatbots smarter all the time. A bot can\u2019t possibly answer every question a consumer has, but for basic questions, they can provide information that tides over a customer when you\u2019re at home sleeping, eating, or living your life.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-ai-chatbots\/\">Read more: eCommerce AI Chatbots: Important Use Cases And Popular Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There you go &#8212; 19 exceptional eCommerce best practices designed to drive up customer trust and confidence.<\/p>\n<p>It\u2019s never too late to make your business dreams come true. Good luck!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = 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