{"id":34917,"date":"2023-01-31T14:27:07","date_gmt":"2023-01-31T14:27:07","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=34917"},"modified":"2026-03-18T14:48:16","modified_gmt":"2026-03-18T14:48:16","slug":"real-estate-crms-for-investors","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/","title":{"rendered":"12 Best Real Estate CRMs for Investors and Agents in 2026 (Free &#038; Paid)"},"content":{"rendered":"<p>If you&#8217;ve landed on this article, chances are you&#8217;ve already heard of Customer Relationship Management (CRM) solutions for real estate and how they can help you be more productive.<\/p>\n<p>But, with so many <a href=\"https:\/\/www.engagebay.com\/blog\/saas-crm\/\">SaaS CRM<\/a> solutions in the market today, it can get tricky to find the perfect CRM software to suit your particular needs. What works for your competitor down the street may not be right for you!<\/p>\n<p>This guide article can help you make the important decision for your real estate brokerage or firm.<\/p>\n<figure id=\"attachment_35201\" aria-describedby=\"caption-attachment-35201\" style=\"width: 775px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/benefitscrmrealestate.png\"><img decoding=\"async\" class=\"wp-image-35201 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/benefitscrmrealestate.png\" alt=\"benefits of CRM for real estate businesses\" width=\"775\" height=\"526\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/benefitscrmrealestate.png 775w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/benefitscrmrealestate-300x204.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/benefitscrmrealestate-768x521.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/benefitscrmrealestate-595xh.png 595w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/a><figcaption id=\"caption-attachment-35201\" class=\"wp-caption-text\"><em>Source: <\/em><em>TeamWave<\/em><\/figcaption><\/figure>\n<p><strong>In this article, you&#8217;ll find:<\/strong><\/p>\n<ul>\n<li>A pros and cons list for the top 12 real estate CRM software<\/li>\n<li>Pricing comparison for real estate CRM solutions<\/li>\n<li>Tips on choosing the right CRM for your needs<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#12_Best_Real_Estate_CRMs_for_2026\" >12 Best Real Estate CRMs for 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#1_Wise_Agent\" >1. Wise Agent<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Wise_Agent_Pros\" >Wise Agent Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Wise_Agent_Cons\" >Wise Agent Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#2_HubSpot\" >2. HubSpot<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#HubSpot_Pros\" >HubSpot Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#HubSpot_Cons\" >HubSpot Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#3_EngageBay\" >3. EngageBay<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#EngageBay_Pros\" >EngageBay Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#EngageBay_Cons\" >EngageBay Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#4_REI_Blackbook\" >4. REI Blackbook<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#REI_Blackbook_Pros\" >REI Blackbook Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#REI_Blackbook_Cons\" >REI Blackbook Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Pricing_Plans_at_a_Glance\" >Pricing Plans at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#5_IXACT_Contact\" >5. IXACT Contact<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#IXACT_Contact_Pros\" >IXACT Contact Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#IXACT_Contact_Cons\" >IXACT Contact Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#6_Zillow_Premier_Agent\" >6. Zillow Premier Agent<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Zillow_Premier_Agent_Pros\" >Zillow Premier Agent Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Zillow_Premier_Agent_Cons\" >Zillow Premier Agent Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#7_Zoho\" >7. Zoho<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Zoho_Pros\" >Zoho Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Zoho_Cons\" >Zoho Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#8_Salesforce\" >8. Salesforce<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Salesforce_Pros\" >Salesforce Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Salesforce_Cons\" >Salesforce Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Pricing_Plans_at_a_Glance-2\" >Pricing Plans at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#9_Pipedrive\" >9. Pipedrive<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Pipedrive_Pros\" >Pipedrive Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Pipedrive_Cons\" >Pipedrive Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#10_Propertybase\" >10. Propertybase<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Propertybase_Pros\" >Propertybase Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Propertybase_Cons\" >Propertybase Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#11_LeadSquared\" >11. LeadSquared<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#LeadSquared_Pros\" >LeadSquared Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#LeadSquared_Cons\" >LeadSquared Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#12_Real_Office_360\" >12. Real Office 360<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Real_Office_360_Pros\" >Real Office 360 Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Real_Office_360_Cons\" >Real Office 360 Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Pricing_Plans_at_a_Glance-3\" >Pricing Plans at a Glance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/#Which_CRM_Solution_Would_Be_Best_For_You\" >Which CRM Solution Would Be Best For You?<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"12_Best_Real_Estate_CRMs_for_2026\"><\/span><span style=\"color: #339966;\"><strong>12 Best Real Estate CRMs for 2026<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to surveys by Saphyte, for every $1 invested by realtors in CRM, there&#8217;s an average return of $8.71! That&#8217;s pretty good by any industry standards. However, there&#8217;s more to it than meets the eye, and we did a detailed analysis of how your <a href=\"https:\/\/www.engagebay.com\/blog\/crm-roi\/\">ROI on a CRM solution<\/a> should be calculated.<\/p>\n<p>For now, let&#8217;s look at the pros and cons of 12 leading CRM solutions for the real estate industry. The list includes both free and paid CRM solutions. So, even if you can&#8217;t expand your marketing budget now, this list should be of help.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Wise_Agent\"><\/span><span style=\"color: #993300;\"><strong>1. Wise Agent<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35202\" aria-describedby=\"caption-attachment-35202\" style=\"width: 1412px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/wiseagent1.png\"><img decoding=\"async\" class=\"wp-image-35202 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/wiseagent1.png\" alt=\"Wise Agent CRM for real estate \" width=\"1412\" height=\"635\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/wiseagent1.png 1412w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/wiseagent1-300x135.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/wiseagent1-1024x461.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/wiseagent1-768x345.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/wiseagent1-595xh.png 595w\" sizes=\"(max-width: 1412px) 100vw, 1412px\" \/><\/a><figcaption id=\"caption-attachment-35202\" class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/wiseagent.com\/\"><em>Wise Agent website<\/em> <\/a><\/figcaption><\/figure>\n<p>Wise Agent &#8212; founded in 2002 &#8212; began with a mission to create a cloud-based, all-in-one platform for realtors and real estate brokerages. It has emerged as a leader in the real estate CRM industry, and for good reason!<\/p>\n<p>Let&#8217;s deep dive into the pros and cons of using Wise Agent for your brokerage.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Wise_Agent_Pros\"><\/span><span style=\"color: #666699;\"><strong>Wise Agent Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The landing page wizard is a great add-on to the usual <a href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality\/\">CRM functionalities<\/a>. It&#8217;s intuitive and easy to learn and allows you to create multiple landing pages easily.<\/li>\n<li>The software was designed with realtors and brokerages in mind, so the software caters to most of the functions that you&#8217;d need.<\/li>\n<li>Wise Agent has over 70 direct integrations with third-party apps like DocuSign, Mojo Dialer, and more. Whether it&#8217;s email, social media, or <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, this app has it all covered.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Wise_Agent_Cons\"><\/span><span style=\"color: #666699;\"><strong>Wise Agent Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The transaction management in Wise Agent is good but less robust than dedicated transaction management software. This could pose a challenge if you need a lot of clarity around transaction management.<\/li>\n<li>The user interface can have better graphics. While the UI is indeed functional, Wise Agent doesn&#8217;t offer a mobile app. The website merely resizes to fit your mobile phone.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crm\/\">Read more: Real Estate CRM &#8212; Everything You Need to Know<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_HubSpot\"><\/span><span style=\"color: #993300;\"><strong>2. HubSpot<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35204\" aria-describedby=\"caption-attachment-35204\" style=\"width: 1338px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotrealestate1.png\"><img decoding=\"async\" class=\"wp-image-35204 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotrealestate1.png\" alt=\"HubSpot CRM for real estate \" width=\"1338\" height=\"548\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotrealestate1.png 1338w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotrealestate1-300x123.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotrealestate1-1024x419.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotrealestate1-768x315.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotrealestate1-595xh.png 595w\" sizes=\"(max-width: 1338px) 100vw, 1338px\" \/><\/a><figcaption id=\"caption-attachment-35204\" class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/www.hubspot.com\/\"><em>HubSpot website<\/em> <\/a><\/figcaption><\/figure>\n<p>Founded in the year 2006, HubSpot offers a comprehensive Marketing Hub and CRM solution for <a href=\"https:\/\/www.engagebay.com\/blog\/inbound-marketing-guide\/\">inbound marketing<\/a>.<\/p>\n<p>The Marketing Hub comes with tools for social media management, email marketing, landing page builder, content management, and search engine optimization (SEO).<\/p>\n<p>But, what features make it useful for realtors? Let&#8217;s break it down.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"HubSpot_Pros\"><\/span><span style=\"color: #666699;\"><strong>HubSpot Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>HubSpot offers excellent pre-built workflow templates that can be used along with automation. Whether you&#8217;re a solo real estate agent or a part of a brokerage, HubSpot allows you to <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">automate key workflows<\/a> across marketing channels.<\/li>\n<li>There are excellent analytics and marketing reports that help you boost your inbound marketing processes. This helps with lead generating and nurturing &#8216;cool&#8217; leads.<\/li>\n<li>All your contact lists, customer information, and property information can be accessed from a single, easy-to-use dashboard. You can quickly pull up a history of communication with clients to give them a more personalized customer experience.<\/li>\n<li>There are also great options for integrations with third-party apps like Zillow to ensure that all your marketing channels are available on the same dashboard.<\/li>\n<\/ul>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Navigate through the top HubSpot competitors with our <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-competitors\/\" data-wpel-link=\"internal\">expert guide<\/a>. Learn about each software\u2019s pros, cons, and pricing.<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4c8.svg\" alt=\"\ud83d\udcc8\"><\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"HubSpot_Cons\"><\/span><span style=\"color: #666699;\"><strong>HubSpot Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Many <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">alternatives to HubSpot<\/a> offer similar functions at a fraction of the cost.<\/li>\n<li>Focusing on the SalesHub or MarketingHub alone may not be the best option for realtors. HubSpot works best when you use the all-in-one platform, where sales, marketing, and customer service teams sync seamlessly. However, this may increase costs, especially as you scale up.<\/li>\n<li>If you wish to cancel your HubSpot subscription, HubSpot does not send a refund for the rest of the subscription period. So, ensure you double-check all your must-have features before signing up.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pros-and-cons\/\">Read also: HubSpot Pros And Cons \u2014 A Candid Assessment <\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_EngageBay\"><\/span><span style=\"color: #993300;\"><strong>3. EngageBay<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35203\" aria-describedby=\"caption-attachment-35203\" style=\"width: 1380px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayrealestate1.png\"><img decoding=\"async\" class=\"wp-image-35203 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayrealestate1.png\" alt=\"EngageBay CRM for real estate \" width=\"1380\" height=\"1112\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayrealestate1.png 1380w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayrealestate1-300x242.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayrealestate1-1024x825.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayrealestate1-768x619.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/engagebayrealestate1-595xh.png 595w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/a><figcaption id=\"caption-attachment-35203\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.engagebay.com\/\">EngageBay website<\/a><\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is a simple yet powerful all-in-one platform for marketing, sales, and service automation that comes with a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">free CRM<\/a>.<\/p>\n<p>Launched in 2017, the platform has emerged as one of the leaders. Whether you need to set up a marketing campaign to nurture more leads or resolve customer complaints quickly, EngageBay&#8217;s platform can help realtors do this and more.<\/p>\n<p>Let&#8217;s look at the pros and cons list for realtors and real estate brokers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"EngageBay_Pros\"><\/span><span style=\"color: #666699;\"><strong>EngageBay Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>With EngageBay, you can manage your sales, marketing, and customer service in one dashboard. The seamless integration between these areas ensures that realtors can save time and energy while improving accuracy.<\/li>\n<li>There are powerful workflow optimization options that allow automation of important yet repetitive tasks. You can build your workflows and set up triggers for <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">automated emails<\/a> or push notifications.<\/li>\n<li>While this platform can be useful for large enterprises, EngageBay is popular among SMBs looking for a comprehensive CRM and automation platform without breaking their bank account.<\/li>\n<li>The user interface is intuitive and modern. There is a small learning curve, but it gets very easy once you&#8217;ve got the hang of working with this platform. The free <a href=\"https:\/\/www.engagebay.com\/blog\/customer-onboarding\/\">onboarding process<\/a> ensures minimal time spent on training and onboarding for your team.<\/li>\n<li>You also have the option of A\/B Testing your <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, emails, and social media posts. And, there are comprehensive analytics and reports for your marketing, sales, and customer service strategies.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"EngageBay_Cons\"><\/span><span style=\"color: #666699;\"><strong>EngageBay Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>There are a limited number of templates for creating landing pages, which can be improved.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/unique-real-estate-marketing-ideas\/\">Read also: Selling Homes in Style: 29 Unique Real Estate Marketing Ideas<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_REI_Blackbook\"><\/span><span style=\"color: #993300;\"><strong>4. REI Blackbook<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35205\" aria-describedby=\"caption-attachment-35205\" style=\"width: 1399px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/reiblackbookrealestate1.png\"><img decoding=\"async\" class=\"wp-image-35205 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/reiblackbookrealestate1.png\" alt=\"REI Blackbook CRM for real estate \" width=\"1399\" height=\"638\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/reiblackbookrealestate1.png 1399w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/reiblackbookrealestate1-300x137.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/reiblackbookrealestate1-1024x467.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/reiblackbookrealestate1-768x350.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/reiblackbookrealestate1-595xh.png 595w\" sizes=\"(max-width: 1399px) 100vw, 1399px\" \/><\/a><figcaption id=\"caption-attachment-35205\" class=\"wp-caption-text\"><em>Source: <\/em><em>REI Blackbook website<\/em><\/figcaption><\/figure>\n<p>REI Blackbook is a cloud-based CRM and automation tool specifically designed for real estate agents, brokers, and investors. The platform helps realtors and investors grow their real estate portfolios.<\/p>\n<p>For investors, REI Blackbook offers features like finding and following up with leads for property listings and steps to closing the deal on that property.<\/p>\n<p>The CRM functionality works well for brokers and agents with its automation, workflow management, and <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\">lead generation<\/a> features.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"REI_Blackbook_Pros\"><\/span><span style=\"color: #666699;\"><strong>REI Blackbook Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>One of the stand-out features of REI Blackbook is the property investment analysis tool. You have access to a property pipeline, where you can predict costs like repair costs or insurance charges and run comps to find out the final value of the property after all expenses. It makes it easier to calculate the profitability of any property deal.<\/li>\n<li>You have integrated options for property marketing. That means, for each property you&#8217;d be able to create and manage landing pages, <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">email templates<\/a>, social media posts, text messaging, and ringless voicemail from the same dashboard.<\/li>\n<li>There are several videos, and online modules to learn how to use REI Blackbook. It&#8217;s not too difficult, which is also an advantage for realtors.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"REI_Blackbook_Cons\"><\/span><span style=\"color: #666699;\"><strong>REI Blackbook Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>As your company scales up, you may have to purchase add-ons. This may increase your monthly costs.<\/li>\n<li>There is no mobile app.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Plans_at_a_Glance\"><\/span><span style=\"color: #993300;\"><strong>Pricing Plans at a Glance<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td style=\"text-align: center;\"><strong>Wise Agent&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>HubSpot Marketing Hub<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>EngageBay all-in-one Platform<\/strong><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\"><strong>REI Blackbook<\/strong>&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No. of Pricing Plans available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3 (no free plan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4 (including free plan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4 (including free plan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3 (no free plan)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Starter Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ 32\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$50\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> $12.74\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$97\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mid-Tier Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ 326\/year<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$890\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$42.49\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$197\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Premium Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Custom Pricing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3,200\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$84.99\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$297\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-Day Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-Day Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lifetime Free Plan, no Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-Day Free Trial&nbsp;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-in-real-estate\/\">Read more: What is a CRM in Real Estate? Cheat Sheet for Realtors<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_IXACT_Contact\"><\/span><span style=\"color: #993300;\"><strong>5. IXACT Contact<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35245\" aria-describedby=\"caption-attachment-35245\" style=\"width: 1409px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ixactcontact1.png\"><img decoding=\"async\" class=\"wp-image-35245 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ixactcontact1.png\" alt=\"IXACT Contact CRM for real estate \" width=\"1409\" height=\"662\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ixactcontact1.png 1409w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ixactcontact1-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ixactcontact1-1024x481.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ixactcontact1-768x361.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ixactcontact1-595xh.png 595w\" sizes=\"(max-width: 1409px) 100vw, 1409px\" \/><\/a><figcaption id=\"caption-attachment-35245\" class=\"wp-caption-text\"><em>Source: IXACT Contact website<\/em><\/figcaption><\/figure>\n<p>IXACT Contact is a great option, especially if you are a new realtor or agent. With IXACT Contact, realtors can access marketing and sales automation, landing page and website builder, and a lengthy trial period.<\/p>\n<p>Let&#8217;s take a look at the pros and cons in greater detail.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"IXACT_Contact_Pros\"><\/span><span style=\"color: #666699;\"><strong>IXACT Contact Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>It&#8217;s especially useful for realtors who are just starting out. They offer a &#8216;Rookie Agent&#8217; program, where you have access to personalized setup and onboarding support, extensive email and landing page templates, and a success guide. The success guide lists step-by-step guides for realtors to close more deals.<\/li>\n<li>There are great advanced tools for tagging and segmenting your contact list, making it easier for you to send personalized messages to different <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">customer segments<\/a>.<\/li>\n<li>You can upgrade to an Internet Data Exchange (IDX) website after an add-on payment. You can pay an additional $19\/per month for a basic IDX website. This includes a website with a photo gallery, a search widget, and an IDX listing page. For an additional $39\/month, you can set up a professional IDX website that includes all the features mentioned above, plus polygon search, map search, community pages, and sold\/pending listings.<\/li>\n<li>They offer hundreds of email templates that can come in handy for new realtors. You can set up automated email or <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip campaigns<\/a> using these templates.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"IXACT_Contact_Cons\"><\/span><span style=\"color: #666699;\"><strong>IXACT Contact Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>It currently has no features for commission calculation and tracking, which can be tricky for new realtors to manage.<\/li>\n<li>It&#8217;s a great tool to use, but it lacks extensive options for customizations. If you&#8217;re looking for a real-estate-specific CRM with more customization options, then Wise Agent may work for you. But really, it depends on your marketing needs as a company.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-templates\/\">Read also: 20 Real Estate Email Marketing Templates [Ready to Send]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Zillow_Premier_Agent\"><\/span><span style=\"color: #993300;\"><strong>6. Zillow Premier Agent<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35246\" aria-describedby=\"caption-attachment-35246\" style=\"width: 1277px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zillowpremieragent1.png\"><img decoding=\"async\" class=\"wp-image-35246 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zillowpremieragent1.png\" alt=\"Zillow Premier Agent CRM for real estate \" width=\"1277\" height=\"614\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zillowpremieragent1.png 1277w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zillowpremieragent1-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zillowpremieragent1-1024x492.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zillowpremieragent1-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zillowpremieragent1-595xh.png 595w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/a><figcaption id=\"caption-attachment-35246\" class=\"wp-caption-text\"><em>Source: <\/em><em>Zillow Premier Agent website<\/em><\/figcaption><\/figure>\n<p>People hardly need an introduction to Zillow! Zillow Premier Agent is a great option, especially if you&#8217;re a brokerage scaling up and looking to boost lead generation. But, Zillow Premier Agent works a bit differently than the rest.<\/p>\n<p>Once you sign up for the Zillow Premier Agent CRM, your details appear whenever a prospect searches for a property listed by you.<\/p>\n<p>But, the catch is that these leads will be able to view and contact all the agents listed for a particular property.<\/p>\n<p>It&#8217;s up to the prospect to choose their agent. Each lead is first verified by a Zillow representative. This makes sure that only serious buyers are transferred to you.<\/p>\n<p>Let&#8217;s break down some of the pros and cons.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Zillow_Premier_Agent_Pros\"><\/span><span style=\"color: #666699;\"><strong>Zillow Premier Agent Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Increased listing exposure to more than a million prospects. Not only that, there&#8217;s a system that verifies the quality of each lead before they&#8217;re transferred to you.<\/li>\n<li>Each agent who signs up for Premier Agent gets access to create or re-build their website using WordPress.<\/li>\n<li>As long as you purchase your place for each ZIP code, you will be advertised on Zillow without any manual effort from your end. You may be featured on the Agent Finder page, or your details will show up when a prospect views a listing.<\/li>\n<\/ul>\n<p><em>\ud83d\udc49Ready to elevate your real estate email marketing? Our blog post provides 20 <a class=\"in-cell-link\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-templates\/\" target=\"_blank\" rel=\"noopener\">templates<\/a> waiting to be personalized and sent. Explore now!\u270c\ufe0f<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Zillow_Premier_Agent_Cons\"><\/span><span style=\"color: #666699;\"><strong>Zillow Premier Agent Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The pricing for Zillow Premier Agent is different for each ZIP Code. This means that bigger cities would have a higher cost for Zillow Premier Agent. And, some high-demand ZIP codes may not have spots for new realtors because the market is already saturated.<\/li>\n<li>You&#8217;ll pay all the advertising and membership costs upfront, whether or not you end up converting those leads.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-landing-page-examples\/\">Read also: Real Estate Landing Pages: 8 Beautiful Examples<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Zoho\"><\/span><span style=\"color: #993300;\"><strong>7. Zoho<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35248\" aria-describedby=\"caption-attachment-35248\" style=\"width: 1358px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zohocrm1.png\"><img decoding=\"async\" class=\"wp-image-35248 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zohocrm1.png\" alt=\"Zoho CRM for real estate \" width=\"1358\" height=\"705\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zohocrm1.png 1358w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zohocrm1-300x156.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zohocrm1-1024x532.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zohocrm1-768x399.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/zohocrm1-595xh.png 595w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><\/a><figcaption id=\"caption-attachment-35248\" class=\"wp-caption-text\"><em>Source: <\/em><em>Zoho CRM website<\/em><\/figcaption><\/figure>\n<p>Zoho is one of the leaders when it comes to <a href=\"https:\/\/www.engagebay.com\/blog\/cloud-based-crm-software\/\">cloud-based CRM<\/a> systems that won&#8217;t burn a hole through your pocket. It&#8217;s a unified platform for your marketing, sales, and customer service teams in one intuitive dashboard.<\/p>\n<p>Let&#8217;s break down the pros and cons of Zoho for realtors and brokerages.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Zoho_Pros\"><\/span><span style=\"color: #666699;\"><strong>Zoho Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>It&#8217;s easy to import your contact list from other databases. The user interface is intuitive and effective as well. Zoho&#8217;s ease of use is one of its best features that makes it so easy to use.<\/li>\n<li>Zoho offers easy integrations with over 500 third-party apps, which makes it easier for realtors to manage all their channels through the same dashboard.<\/li>\n<li>The pipeline management feature is also quite intuitive and easy to learn. This makes segmenting your contact list and communicating with them much easier.<\/li>\n<li>Zoho generally updates regularly, with better and more intuitive features that are added regularly. This is a plus, especially if you&#8217;re looking for a CRM system that will scale as your brokerage grows.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Zoho_Cons\"><\/span><span style=\"color: #666699;\"><strong>Zoho Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The onboarding process is only available for the paid plans. If you choose the free plan, there won&#8217;t be any vendor-led onboarding for your team.<\/li>\n<li>They currently do not offer a chatbot feature for websites. So, if a <a href=\"https:\/\/www.engagebay.com\/blog\/benefits-chatbots\/\">chatbot<\/a> is a non-negotiable for you, then you might have to keep searching.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/zoho-alternatives\/\">Read also: Zoho Alternatives: CRM Solutions You Can&#8217;t Avoid<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Salesforce\"><\/span><span style=\"color: #993300;\"><strong>8. Salesforce<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35249\" aria-describedby=\"caption-attachment-35249\" style=\"width: 1368px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/salesforce1.png\"><img decoding=\"async\" class=\"wp-image-35249 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/salesforce1.png\" alt=\"Salesforce CRM for real estate \" width=\"1368\" height=\"590\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/salesforce1.png 1368w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/salesforce1-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/salesforce1-1024x442.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/salesforce1-768x331.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/salesforce1-595xh.png 595w\" sizes=\"(max-width: 1368px) 100vw, 1368px\" \/><\/a><figcaption id=\"caption-attachment-35249\" class=\"wp-caption-text\"><em>Source: <\/em><em>Salesforce website<\/em><\/figcaption><\/figure>\n<p>Salesforce is one of the pioneering CRM solutions launched way back in 1999. Big players like Google, McDonald&#8217;s, and Adidas have been known to use Salesforce.<\/p>\n<p>Let&#8217;s break down the pros and cons to see if it would be the right fit for your needs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Salesforce_Pros\"><\/span><span style=\"color: #666699;\"><strong>Salesforce Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>It&#8217;s a tried and tested platform with over 20 years of experience in the growing CRM market. Online reviews consistently mention how reliable Salesforce is as a platform.<\/li>\n<li>Salesforce is a great option for you if you&#8217;re looking for powerful workflow automations and extensive live reporting on the status of your sales and <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">marketing campaigns<\/a>.<\/li>\n<li>If you&#8217;re a large brokerage or are scaling up rapidly, Salesforce is great for you. There are extensive customization options when it comes to workflows.<\/li>\n<li>You have integrations with over 1,000 third-party apps that make it easier for you to manage multiple channels from one dashboard.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Salesforce_Cons\"><\/span><span style=\"color: #666699;\"><strong>Salesforce Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Salesforce is one of the most expensive CRM solutions out there. You&#8217;re likely to find similar features at a reduced price if you look for alternatives. Unless you&#8217;re a large brokerage, Salesforce may not be the best choice for your needs.<\/li>\n<li>Since you&#8217;ll be entirely dependent on the Salesforce cloud server, there may be some downtime for maintenance purposes. And this may be entirely out of your hands.<\/li>\n<li>There is a steeper learning curve to master Salesforce when compared with other CRM solutions.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Plans_at_a_Glance-2\"><\/span><span style=\"color: #993300;\"><strong>Pricing Plans at a Glance<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td style=\"text-align: center;\"><strong>IXACT Contact&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Zillow Premier Agent&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Zoho&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\"><strong>Salesforce<\/strong>&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No. of Pricing Plans available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3 (no free plan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Variable Pricing Plan depending on ZIP Code. You\u2019ll have to contact the vendor for more information.&nbsp;&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5 (including free plan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 4 (no free plan)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Starter Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ 33\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$25\/user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mid-Tier Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ 55\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$150\/user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Premium Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$90\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$35\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$300\/user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5 Week Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No Free Trial&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30-Day Free Trial&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-Day Free Trial&nbsp;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-strategy\/\">Read more: 15 Easy Steps to Start Real Estate Email Marketing Like a Pro<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Pipedrive\"><\/span><span style=\"color: #993300;\"><strong>9. Pipedrive<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35252\" aria-describedby=\"caption-attachment-35252\" style=\"width: 1393px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/pipedrive1.png\"><img decoding=\"async\" class=\"wp-image-35252 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/pipedrive1-e1674804936442.png\" alt=\"Pipedrive CRM for real estate \" width=\"1393\" height=\"598\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/pipedrive1-e1674804936442.png 1393w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/pipedrive1-e1674804936442-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/pipedrive1-e1674804936442-1024x440.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/pipedrive1-e1674804936442-768x330.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/pipedrive1-e1674804936442-595x255.png 595w\" sizes=\"(max-width: 1393px) 100vw, 1393px\" \/><\/a><figcaption id=\"caption-attachment-35252\" class=\"wp-caption-text\"><em>Source: <\/em><em>Pipedrive website<\/em><\/figcaption><\/figure>\n<p>Pipedrive is a CRM platform that was created by people in sales for sales teams to maximize their performance.<\/p>\n<p>Since its inception in 2010, Pipedrive has been one of the fast-growing CRM solutions in the market today. Pipedrive is known for its affordability and is particularly popular among small and growing businesses.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pipedrive_Pros\"><\/span><span style=\"color: #666699;\"><strong>Pipedrive Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Pipedrive, as the name suggests, is known for its excellent sales pipeline visualizations and easy segmentation. You can add customized fields to personalize your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-tools\/\">sales pipeline<\/a> on the go.<\/li>\n<li>The live reporting and analytics feature is one that users swear by. Their accurate analytics helps sales and marketing teams make data-based decisions that are actionable.<\/li>\n<li>You get a machine-learning-assisted sales assistant on even the lower-tier pricing plans. This can be of great help to team leads.<\/li>\n<li>There is no free pricing plan, although it comes with affordable paid plans that won&#8217;t blow a hole through your budget.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pipedrive_Cons\"><\/span><span style=\"color: #666699;\"><strong>Pipedrive Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>In terms of customer support, you can only support over the telephone in the premium plans.<\/li>\n<li>Pipedrive doesn&#8217;t have automatic email sync with your contact list unless you pay for the premium plan. If you need extensive email marketing campaigns, you may have to integrate with a third-party <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> app.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/pipedrive-alternatives\/\">Read also: 6 Perfect Pipedrive Alternatives With Better Tools<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Propertybase\"><\/span><span style=\"color: #993300;\"><strong>10. Propertybase<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35253\" aria-describedby=\"caption-attachment-35253\" style=\"width: 1416px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/propertybase1.png\"><img decoding=\"async\" class=\"wp-image-35253 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/propertybase1.png\" alt=\"Propertybase CRM for real estate \" width=\"1416\" height=\"653\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/propertybase1.png 1416w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/propertybase1-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/propertybase1-1024x472.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/propertybase1-768x354.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/propertybase1-595xh.png 595w\" sizes=\"(max-width: 1416px) 100vw, 1416px\" \/><\/a><figcaption id=\"caption-attachment-35253\" class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/www.propertybase.com\/\"><em>Propertybase website<\/em> <\/a><\/figcaption><\/figure>\n<p>Propertybase is an all-in-one CRM platform. It has features that most real estate marketers would need.<\/p>\n<p>This includes web design, lead generation and nurturing tools, marketing plugins, transaction management, workflow automations, and a customized Salesforce-based CRM.<\/p>\n<p>Let&#8217;s see if it could be the right fit for your brokerage or real estate firm.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Propertybase_Pros\"><\/span><span style=\"color: #666699;\"><strong>Propertybase Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>It offers MLS integrations for faster and more efficient property management. This is a huge pro for realtors and brokerages that are rapidly scaling up.<\/li>\n<li>It offers pre-built website builders that make creating and maintaining your real estate website a piece of cake.<\/li>\n<li>There are transaction management features like e-signatures and automated transaction management.<\/li>\n<li>With Propertybase, you can easily sync your email contact lists to set up automated email marketing campaigns, including drip campaigns.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Propertybase_Cons\"><\/span><span style=\"color: #666699;\"><strong>Propertybase Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>It has a relatively expensive pricing plan compared to other CRM solutions offering similar features and integrations.<\/li>\n<li>Some important transaction management and <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\">lead management<\/a> features are only available in the premium plans.<\/li>\n<li>There are minimal options for customization of your workflows and your dashboard.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/\">Read more: Real Estate Marketing Automation &#8212; A Guide for Real Estate Agents<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_LeadSquared\"><\/span><span style=\"color: #993300;\"><strong>11. LeadSquared<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35254\" aria-describedby=\"caption-attachment-35254\" style=\"width: 1339px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/leadsquared.png\"><img decoding=\"async\" class=\"wp-image-35254 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/leadsquared.png\" alt=\"LeadSquared CRM for real estate \" width=\"1339\" height=\"566\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/leadsquared.png 1339w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/leadsquared-300x127.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/leadsquared-1024x433.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/leadsquared-768x325.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/leadsquared-595xh.png 595w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/a><figcaption id=\"caption-attachment-35254\" class=\"wp-caption-text\"><em>Source: <\/em><em>LeadSquared website<\/em><\/figcaption><\/figure>\n<p>LeadSquared is one of the more popular end-to-end customer acquisition solutions. It&#8217;s well-suited for small and medium enterprises. It combines the standard features of a CRM solution with automation capabilities.<\/p>\n<p>But is it right for you? Let&#8217;s find out.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"LeadSquared_Pros\"><\/span><span style=\"color: #666699;\"><strong>LeadSquared Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>LeadSquared has established itself as a leader when it comes to lead management. On the dashboard, you get a bird&#8217;s eye view of the sales funnel, lead stages, and <a href=\"https:\/\/www.engagebay.com\/blog\/lifecycle-marketing-software\/\">lifecycle stages<\/a>. This ensures that fewer new leads slip through the cracks.<\/li>\n<li>Creating and automating email marketing processes like drip campaigns become easier with LeadSquared. Most users report their email automation tools as excellent.<\/li>\n<li>The user interface is very intuitive and easy to grasp. This means less effort and time is spent on training your team during the onboarding process.<\/li>\n<li>LeadSquared features a developer-friendly API that makes it easier for you to connect your lead generation websites and existing systems to LeadSquared.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"LeadSquared_Cons\"><\/span><span style=\"color: #666699;\"><strong>LeadSquared Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The reporting and analytics section can be improved. For example, scheduling reports in multiple formats like PDF, EXI, or CSV is not possible.<\/li>\n<li>There&#8217;s no option for you to run A\/B Tests or Multivariate tests for emails or landing pages, even in the premium plans.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/\">Read also: Real Estate Marketing Automation: A Guide For Real Estate Agents<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Real_Office_360\"><\/span><span style=\"color: #993300;\"><strong>12. Real Office 360<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_35255\" aria-describedby=\"caption-attachment-35255\" style=\"width: 1389px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/realoffice360.png\"><img decoding=\"async\" class=\"wp-image-35255 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/realoffice360.png\" alt=\"Real Office 360 CRM for real estate \" width=\"1389\" height=\"597\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/realoffice360.png 1389w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/realoffice360-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/realoffice360-1024x440.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/realoffice360-768x330.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/realoffice360-595xh.png 595w\" sizes=\"(max-width: 1389px) 100vw, 1389px\" \/><\/a><figcaption id=\"caption-attachment-35255\" class=\"wp-caption-text\"><em>Source: <\/em><em>Real Office 360 Website<\/em><\/figcaption><\/figure>\n<p>Real Office 360 is a cloud-based CRM solution developed with realtors and real estate brokerages in mind.<\/p>\n<p>Some realtors report that CRM systems designed for other industries (like eCommerce) don&#8217;t work as well in the real estate industry.<\/p>\n<p>It also has pre-built templates and workflows that specifically cater to the real estate industry.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Real_Office_360_Pros\"><\/span><span style=\"color: #666699;\"><strong>Real Office 360 Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>It has a comprehensive lead management system that allows you to enter as many contacts as you need. Unlimited storage is a must when your firm is scaling up.<\/li>\n<li>The sales pipeline visualization is versatile and intuitive. You can track each lead at every stage of the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">customer lifecycle<\/a>.<\/li>\n<li>The user interface is clean and very easy for rookies to master quickly. There&#8217;s minimal training required during the onboarding process.<\/li>\n<li>Surprisingly, Real Office 360 also offers one of the best website builders for real estate, with IDX and MLS integrations, premium design templates, and SEO tools.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Real_Office_360_Cons\"><\/span><span style=\"color: #666699;\"><strong>Real Office 360 Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>There are email integrations with third-party apps like Mailchimp. But, some users report glitches and problems with running drip campaigns.<\/li>\n<li>Currently, you don&#8217;t have the option to send out group emails without integration with third-party apps like <a href=\"https:\/\/www.engagebay.com\/blog\/mailchimps-pricing\/\">Mailchimp<\/a>. The company plans to add this feature shortly, so that&#8217;s great. Although, you might want to wait until the launch if this is an important feature for you.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Plans_at_a_Glance-3\"><\/span><span style=\"color: #993300;\"><strong>Pricing Plans at a Glance<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td style=\"text-align: center;\"><strong>Pipedrive&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Propertybase<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>LeadSquared Sales &amp; CRM Plans<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Real Office 360<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No. of Pricing Plans available<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 4 (no free plan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Custom Pricing only<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3 (no free plan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4 (no free plan)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Starter Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$14.90\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$25\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$9\/month for 1 user<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mid-Tier Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$24.90\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$50\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$40\/month for 2 users<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Premium Plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$99\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$100\/user\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$95\/month for 5 users<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14-Day Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No Free Trial&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No Free Trial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes, but no data is available on the duration of the trial period.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/\">Read more: 8 Best Email Marketing Software for Real Estate in 2023<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_CRM_Solution_Would_Be_Best_For_You\"><\/span><span style=\"color: #339966;\"><strong>Which CRM Solution Would Be Best For You?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you see any article online that gives you a one-size-fits-all answer, they&#8217;re probably just promoting themselves.<\/p>\n<p>The truth is, every brokerage needs to assess its own needs first before choosing a real estate CRM solution that they actively benefit from. We can give you signposts and green flags to look out for, but we can&#8217;t make this decision for you.<\/p>\n<p>Remember to always go for the free trial if they offer one to ensure it works.<\/p>\n<p><strong>Here are some questions to help you decide.<\/strong><\/p>\n<ul>\n<li>What functions am I going to use the CRM solution for? Am I mainly interested in lead generation, or do I need powerful marketing automation? Make a list of your non-negotiable features.<\/li>\n<li>How many contacts do I have? At what rate is my contact list expected to expand in the coming months? How many users from your team will be using the software? This is important because most CRM vendors calculate the monthly cost based on the number of contacts or users.<\/li>\n<li>Do I want a cloud-based or an on-premise solution?<\/li>\n<li>Which third-party integrations are important for me? And, what are possible additional costs for add-ons, integrations, or premium designs\/templates?<\/li>\n<li>What key <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\">KPIs<\/a> (Key Performance Indicators) will you need to track? What features can help me save time with reports and analytics?<\/li>\n<\/ul>\n<p>With these key considerations, you&#8217;ll be able to make the right decision for your real estate brokerage or firm.<\/p>\n<p>Let us know your experience using CRM in real estate in the comments below, and add to the conversation! We&#8217;d love that.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const 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This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Best Real Estate CRMs in 2026 (Free &amp; Paid)<\/title>\n<meta name=\"description\" content=\"The truth is, every real estate brokerage needs to assess its own needs before choosing a real estate CRM solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crms-for-investors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Best Real Estate CRMs for Investors and Agents in 2026 (Free &amp; Paid)\" \/>\n<meta property=\"og:description\" content=\"The truth is, every real estate brokerage needs to assess its own needs before choosing a real estate CRM solution.\" \/>\n<meta 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