{"id":34980,"date":"2023-01-23T13:32:22","date_gmt":"2023-01-23T13:32:22","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=34980"},"modified":"2026-02-10T06:53:21","modified_gmt":"2026-02-10T06:53:21","slug":"b2b-ecommerce-trends","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/","title":{"rendered":"B2B eCommerce Trends: These Strategies Can Boost Your Business"},"content":{"rendered":"<p>The present-day <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/business-to-business-b2b-e-commerce-market\">B2B marketplaces<\/a> are not what they used to be a few years back. COVID-19 brought a massive wave of digital revolution that changed the picture of B2B eCommerce and marketing. As people were bound to stay indoors and businesses were required to shut down their physical stores and offices, things went digital.<\/p>\n<p>The global lockdowns gave B2B business owners the opportunity to understand digital channels in detail and explore this new space.<\/p>\n<p>The result?<\/p>\n<p>Today, most businesses are willing to take their marketing and sales to online marketplaces. The eCommerce market &#8211; which used to flourish with B2C businesses &#8211; has now become an indispensable part of B2B businesses as well.<\/p>\n<p>A Salesforce report reveals that <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/commerce-cloud\/State-of-Commerce-Report.pdf\">57% of digital leaders<\/a> believe online channels will contribute to more than half of all B2B sales revenue within the next two years. Further, some studies have also revealed that B2B eCommerce web pages, marketplaces, and login portals saw a growth of <a href=\"https:\/\/www.digitalcommerce360.com\/2022\/02\/03\/b2b-ecommerce-grew-at-a-much-faster-clip-in-2021\/#:~:text=In%202021%2C%20online%20sales%20on%20B2B%20ecommerce%20sites%2C%20log%2Din%20portals%20and%20marketplaces%20increased%2017.8%25%20to%20%241.63%20trillion%20from%20%241.39%20trillion%20in%202020.\">17.8%<\/a> in online sales in 2021. Thus, it won&#8217;t be wrong to say that eCommerce has become a must-have for almost every B2B business.<\/p>\n<p>Whether you are an existing B2B business owner or are planning to establish your new business this year, knowing about the latest B2B eCommerce trends is a must! Knowing about these trends and preparing your marking strategy will help you boost your game, rise above your competitors, and boost sales.<\/p>\n<p>So, without further ado, let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#1_Automation_and_AI_Will_Help_B2B_Companies_Save_Costs\" >1. Automation and AI Will Help B2B Companies Save Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#2_The_Gap_Between_B2B_and_D2C_Will_Get_Smaller\" >2. The Gap Between B2B and D2C Will Get Smaller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#3_B2B_eCommerce_Will_Face_a_Pressing_Need_to_Focus_More_on_Digital_Security\" >3. B2B eCommerce Will Face a Pressing Need to Focus More on Digital Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#4_Well_See_More_Self-service_Digital_Sales_Portals\" >4. We&#8217;ll See More Self-service Digital Sales Portals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#5_Augmented_Reality_and_Virtual_Reality_Will_Be_Essential\" >5. Augmented Reality and Virtual Reality Will Be Essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#6_Integrated_eCommerce_Platforms_Will_Get_More_Traction\" >6. Integrated eCommerce Platforms Will Get More Traction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#7_Dynamic_Pricing_Will_Be_The_New_Pricing\" >7. Dynamic Pricing Will Be The New Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#8_Third-party_Marketplaces_Will_Have_More_Takers\" >8. Third-party Marketplaces Will Have More Takers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#9_Well_See_More_Automated_B2B_Buying_and_Selling\" >9. We&#8217;ll See More Automated B2B Buying and Selling&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#10_More_Companies_Will_Add_More_Payment_Options\" >10. More Companies Will Add More Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#11_B2B_Social_Commerce_Will_Get_More_Traction\" >11. B2B Social Commerce Will Get More Traction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#12_Well_See_More_Headless_Commerce_and_Digital_Storefronts\" >12. We&#8217;ll See More Headless Commerce and Digital Storefronts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#Determining_eCommerce_Trends_That_Are_Right_For_You\" >Determining eCommerce Trends That Are Right For You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-trends\/#In_Conclusion\" >In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Automation_and_AI_Will_Help_B2B_Companies_Save_Costs\"><\/span><span style=\"color: #339966;\"><strong>1. Automation and AI Will Help B2B Companies Save Costs<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter what kind of business you own, figuring out the best ways to create high-quality products and services at low cost should always be your goal. While there are multiple ways to save costs, automation and AI have been emerging as the most promising option today.<\/p>\n<p>Using digital channels to sell products is one of the most effective ways to cut costs. B2B companies can lean on AI technologies like self-service, unified solutions, and automated reorders to significantly raise efficiency and reduce the cost of placing and fulfilling orders. As per reports, almost <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/commerce-cloud\/State-of-Commerce-Report.pdf\">33% of online sellers<\/a> have agreed that digital channels have greatly reduced their service costs.<\/p>\n<p>Further, Machine Learning and AI algorithms can also be used to analyze complex historical data to get deep business and market insights at low costs. This can help businesses in coming up with better <a href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-strategies\/\">marketing strategies<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">Read also: 7 Powerful eCommerce Marketing Automation Strategies + Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_The_Gap_Between_B2B_and_D2C_Will_Get_Smaller\"><\/span><span style=\"color: #339966;\"><strong>2. The Gap Between B2B and D2C Will Get Smaller<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another prominent B2B eCommerce trend that we will notice this year is the diminishing gap between B2B and D2C selling. Like several other changes, this change was brought by the pandemic. However, we will see its full implications this year.<\/p>\n<figure id=\"attachment_35230\" aria-describedby=\"caption-attachment-35230\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g8e5f3d7a3_640.jpg\"><img decoding=\"async\" class=\"size-full wp-image-35230\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g8e5f3d7a3_640.jpg\" alt=\"Image depicting online buying and selling\" width=\"640\" height=\"413\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g8e5f3d7a3_640.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g8e5f3d7a3_640-300x194.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g8e5f3d7a3_640-595xh.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-35230\" class=\"wp-caption-text\"><em>Source: Pixabay<\/em><\/figcaption><\/figure>\n<p>Due to the restrictions of the COVID-19 pandemic, businesses were required to redefine their marketing strategy and <a href=\"https:\/\/www.engagebay.com\/blog\/meddic-sales-methodology\/\">sales methodology<\/a> to match the market&#8217;s needs. To maintain their sales and revenue, B2B manufacturers and retailers of consumer items that don&#8217;t sell to shoppers directly started giving importance to D2C initiatives.<\/p>\n<p>Similarly, multiple businesses supplemented their B2B selling initiatives by incorporating <a href=\"https:\/\/www.thegratifiedblog.com\/marketing\/d2c-marketing\/\" data-wpel-link=\"internal\">D2C marketing<\/a> techniques into them and selling directly to the customer.<\/p>\n<p>Due to the success of this model, more and more B2B businesses will be adopting this selling approach this year. As a B2B business owner, investing in an eCommerce solution that facilitates channel change and agility would be smart.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/\">Read also: 19 eCommerce Best Practices to Win Customer Confidence<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_B2B_eCommerce_Will_Face_a_Pressing_Need_to_Focus_More_on_Digital_Security\"><\/span><span style=\"color: #339966;\"><strong>3. B2B eCommerce Will Face a Pressing Need to Focus More on Digital Security<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The concerns for B2B eCommerce security are rising rapidly. Online threats like phishing, internal threats, ransomware, data threats, e-skimming, financial fraud, and SQL injection attacks can lead to the loss of sensitive data.<\/p>\n<figure id=\"attachment_35229\" aria-describedby=\"caption-attachment-35229\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hacking-ge17e6a246_640.jpg\"><img decoding=\"async\" class=\"size-full wp-image-35229\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hacking-ge17e6a246_640.jpg\" alt=\"Image depicting online security\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hacking-ge17e6a246_640.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hacking-ge17e6a246_640-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hacking-ge17e6a246_640-595xh.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-35229\" class=\"wp-caption-text\"><em>Source: Pixabay<\/em><\/figcaption><\/figure>\n<p>In fact, <a href=\"https:\/\/cybersecurityventures.com\/global-ransomware-damage-costs-predicted-to-reach-250-billion-usd-by-2031\/\">reports suggest<\/a> that the global cost of a ransomware attack will reach a whopping $265 billion by 2031!<\/p>\n<p><span style=\"font-size: 16px;\">Thus, B2B business owners planning to explore the eCommerce landscape must invest in advanced cybersecurity tools and systems <a href=\"https:\/\/nordlocker.com\/business-cloud-storage\/\" data-wpel-link=\"internal\">to protect customers&#8217; sensitive data<\/a>.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">Read also: 6 High-Impact eCommerce Marketing Strategies to Try Now<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Well_See_More_Self-service_Digital_Sales_Portals\"><\/span><span style=\"color: #339966;\"><strong>4. We&#8217;ll See More Self-service Digital Sales Portals<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">During the pandemic, consumers started exploring eCommerce business platforms to satisfy that &#8220;in-store&#8221; craving. When the pandemic became more severe, the general public and businesses started depending on <a href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">eCommerce platforms<\/a> to make their purchases.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Due to the flexibility and ease that eCommerce channels offer, this trend will continue in 2023 as well. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">This means that customers will want the sellers to offer them the same experience they get in offline buying. This includes personalized experience, seamless customer support via <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat<\/a>, and more.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-strategy\/\">Read also: Advanced B2B eCommerce Strategies to Drive Growth in 2024<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Augmented_Reality_and_Virtual_Reality_Will_Be_Essential\"><\/span><span style=\"color: #339966;\"><strong>5. Augmented Reality and Virtual Reality Will Be Essential<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">Both augmented reality (AR) and virtual reality (VR) have the potential to alter how B2B companies conduct business fundamentally. These technologies have been in progress for quite a while and are witnessing slow adoption.<\/span><\/p>\n<figure id=\"attachment_35228\" aria-describedby=\"caption-attachment-35228\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/vr-g5c736021a_640.jpg\"><img decoding=\"async\" class=\"size-full wp-image-35228\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/vr-g5c736021a_640.jpg\" alt=\"Image depicting AR technology\" width=\"640\" height=\"397\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/vr-g5c736021a_640.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/vr-g5c736021a_640-300x186.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/vr-g5c736021a_640-595xh.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-35228\" class=\"wp-caption-text\"><em>Source: Pixabay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-size: 16px;\">However, 2026 can be the year when B2B companies can experience the power of AR and VR technologies.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 16px;\">These technologies can be used to showcase the products and services of a business in a way that makes them appear real and tactile. This will allow customers to observe and &#8220;feel&#8221; them in their surroundings.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Additionally, augmented reality and virtual reality technologies enable B2B companies to adapt their products to meet the needs of every client. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">In fact, AR can also help streamline several processes, like production, resolving issues, cutting production costs, assisting in product presentation, and more. Thus, investing some time and resources in exploring AR and VR technologies will be worthwhile this year.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-agency\/\">Read also: The 15 Best B2B SaaS Marketing Agencies and Consultants<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Integrated_eCommerce_Platforms_Will_Get_More_Traction\"><\/span><span style=\"color: #339966;\"><strong>6. Integrated eCommerce Platforms Will Get More Traction<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">This year, B2B businesses will invest more money in eCommerce technologies and systems that directly benefit their company. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">Some of these benefits include enhanced supply chain management, shorter sales cycles, increased sales, better order management, and improved back-office productivity.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"> Moreover, integrated eCommerce solutions that help businesses meet users&#8217; demands and improve <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">customer experience<\/a> will also attract more investments.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/online-marketplaces\/\">Read also: 3 Best Online Marketplaces to Kickstart Your Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Dynamic_Pricing_Will_Be_The_New_Pricing\"><\/span><span style=\"color: #339966;\"><strong>7. Dynamic Pricing Will Be The New Pricing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">Another upcoming B2B eCommerce trend is that of real-time pricing after contextualization. Real-time pricing empowers the suppliers to manage and set their product prices as per the current market conditions in real-time.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Contextualized real-time pricing helps enable suppliers to come up with competitive and dynamic pricing and foster <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">customer loyalty<\/a>, and boost their shopping experience across all channels.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">This digital trend has the power to revolutionize the <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce\/\">B2B eCommerce<\/a> industry in the future as it will also enable businesses to offer personalized customer pricing and beat their competition.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">To use this technology effectively, business owners must invest in eCommerce platforms that integrate product pricing, payment options, stock data, and supply chain management seamlessly.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-best-practices\/\">9 Proven B2B Email Marketing Best Practices For Beginners<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Third-party_Marketplaces_Will_Have_More_Takers\"><\/span><span style=\"color: #339966;\"><strong>8. Third-party Marketplaces Will Have More Takers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In today&#8217;s digital age, almost every buyer &#8211; whether it is B2B or B2C &#8211; starts their product searches on eCommerce and marketplaces. Hence, having a presence on multiple third-party marketplaces is a must.<\/p>\n<p>To keep up with this trend, B2B businesses will start selling their products on various third-party marketplaces in 2023 and beyond. Third-party eCommerce marketplaces offer businesses a chance to connect with global customers and introduce their products into new markets. This can go a long way in enhancing product sales.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-35231\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace.png\" alt=\"Amazon Ecommerce Marketplace\" width=\"1898\" height=\"892\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace.png 1898w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace-1024x481.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace-768x361.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace-1536x722.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/Amazon-Ecommerce-Marketplace-595xh.png 595w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/a><\/p>\n<p>Many businesses are now integrating their Amazon listings with tools like <a href=\"https:\/\/feedonomics.com\/\">Feedonomics<\/a> to give incentivized prices to registered customers. With the help of such tools, B2B firms can offer excellent discounts to their clients on making bulk purchases.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">25 eCommerce Tools to Boost Sales in 2023<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Well_See_More_Automated_B2B_Buying_and_Selling\"><\/span><span style=\"color: #339966;\"><strong>9. We&#8217;ll See More Automated B2B Buying and Selling&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Automated buying and selling is another rapidly rising trend in B2B eCommerce. Automation enables quick services and seamless customer experiences, especially in a massive industry like B2B eCommerce.<\/p>\n<p>This year, more and more B2B eCommerce businesses will rely on automation to improve their marketing, selling, and online transactions.<\/p>\n<p>A great example of how automation is redefining the buying experience comes from <a href=\"https:\/\/clearadsagency.com\/amazons-buy-for-me-ai-what-shoppers-brands-and-sellers-need-to-know\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Amazon\u2019s Buy for Me AI<\/a>, an intelligent feature that completes purchases on behalf of users from external brand websites, all within the Amazon Shopping app.<\/p>\n<p>This kind of <a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/agentic-ai-in-ecommerce\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">agentic AI<\/a> streamlines multi-platform transactions but it also hints at how future B2B systems could automate complex cross-site orders, supplier interactions, and procurement tasks while maintaining secure data exchange.<\/p>\n<p>Automating <a href=\"https:\/\/www.invoiced.com\/resources\/blog\/accounts-receivable-management-guide\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">accounts receivable<\/a>, accounts payable, and reordering helps B2B businesses speed up their transactions. If you are still not investing in B2B eCommerce automation, this is the right time to do so!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/\">Read also: eCommerce Content Marketing and Why You Need It<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_More_Companies_Will_Add_More_Payment_Options\"><\/span><span style=\"color: #339966;\"><strong>10. More Companies Will Add More Payment Options<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For quite some time, B2C customers have enjoyed the benefits of multiple payment methods. On the other hand, B2B clients had limited payment options available to them.<\/p>\n<figure id=\"attachment_35226\" aria-describedby=\"caption-attachment-35226\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g1a3c6f90c_640.jpg\"><img decoding=\"async\" class=\"size-full wp-image-35226\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g1a3c6f90c_640.jpg\" alt=\"image depicting online payment\" width=\"640\" height=\"280\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g1a3c6f90c_640.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g1a3c6f90c_640-300x131.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/ecommerce-g1a3c6f90c_640-595xh.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-35226\" class=\"wp-caption-text\"><em>Source: Pixabay<\/em><\/figcaption><\/figure>\n<p>However, this is about to change in 2023. To improve their customer service, many B2B eCommerce sites have introduced new payment methods to enable businesses to make payments in installments or credit payments.<\/p>\n<p>This was introduced in light of the financial crises that many businesses faced during and after the COVID-19 pandemic. Introducing digital payment methods like credit cards, purchase orders, debit cards, checks, mobile wallets, and charge cards is changing the game for B2B businesses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_B2B_Social_Commerce_Will_Get_More_Traction\"><\/span><span style=\"color: #339966;\"><strong>11. B2B Social Commerce Will Get More Traction<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the age of social media, and its importance cannot be ignored today. As per reports, the number of social media users will reach a whopping <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/#:~:text=How%20many%20people%20use%20social,almost%20six%20billion%20in%202027.\">6 billion users by 2027<\/a>!<\/p>\n<figure id=\"attachment_35225\" aria-describedby=\"caption-attachment-35225\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/phone-g2987e674e_640.jpg\"><img decoding=\"async\" class=\"size-full wp-image-35225\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/phone-g2987e674e_640.jpg\" alt=\"image depicting social media channels\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/phone-g2987e674e_640.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/phone-g2987e674e_640-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/phone-g2987e674e_640-595xh.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-35225\" class=\"wp-caption-text\"><em>Source: Pixabay<\/em><\/figcaption><\/figure>\n<p>These users also use social media platforms like Facebook and <a href=\"https:\/\/www.engagebay.com\/blog\/best-time-to-post-reels-on-instagram\/\">Instagram<\/a> for making product searches and purchases.<\/p>\n<p>More and more B2B businesses will be leveraging the power of social media and investing in social commerce. Social commerce removes the need for specialized websites for buying or selling B2B products and services.<\/p>\n<p>Businesses simply need to find a social media platform that their target audience resonates with and design their <a href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\">digital marketing<\/a> strategy accordingly.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-cms-for-ecommerce\/\">Read also: The Best CMS for eCommerce<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Well_See_More_Headless_Commerce_and_Digital_Storefronts\"><\/span><span style=\"color: #339966;\"><strong>12. We&#8217;ll See More Headless Commerce and Digital Storefronts<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The digital storefront of any business is like its online image. Many eCommerce brands ignored this aspect when they started implementing headless commerce. However, this can be a mistake.<\/p>\n<p>While the <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/05\/11\/why-is-headless-commerce-getting-16-billion-in-funding\/\">trend of headless commerce will rise<\/a> in 2026, B2B businesses should ensure to pay attention to their digital storefront.<\/p>\n<p>Paying attention to both will help provide a more personalized customer experience.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-marketing-ideas\/\">Read also: 2023 B2B Marketing Ideas: What HubSpot, Flock Freight, and LinkedIn Can Teach Us<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Determining_eCommerce_Trends_That_Are_Right_For_You\"><\/span><span style=\"color: #339966;\"><strong>Determining eCommerce Trends That Are Right For You<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we have discussed the most popular eCommerce trends, the biggest question arises. Which eCommerce trend should you follow? Which one is the right fit for you?<\/p>\n<p>Since many B2B eCommerce trends are emerging now, it becomes difficult to choose one that is ideal for you. However, you can make the right decision by deeply analyzing your industry, competitors, and customers.<\/p>\n<p>Make sure always to conduct thorough <a href=\"https:\/\/www.engagebay.com\/blog\/market-research-methods\/\">market research<\/a> to understand the changes going on in your industry. Further, evaluate how your competitors respond to these changes, analyze their strategies, and see what trends they follow.<\/p>\n<p>Lastly, communicate with your customers, assess their buying behavior, and ask for their feedback to understand their expectations.<\/p>\n<p>These three are the key components that will guide you in your B2B eCommerce marketing journey.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><span style=\"color: #339966;\"><strong>In Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the ever-increasing presence of digital commerce, B2B firms must focus on new eCommerce trends like personalized customer experience, social commerce, and advanced automation.<\/p>\n<p>It is also important to design digital marketing and technological transformation strategies around customer needs to attain growth and success.<\/p>\n<p>If any of these eCommerce trends stood out to you, let us know in the comments. You can also tell us what we forgot.<\/p>\n<p>Also, if you are a small business owner and want to nail <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">eCommerce marketing<\/a>, we might have the right solution. Check out <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> &#8212; it <a href=\"https:\/\/www.engagebay.com\/integrations\/shopify-integration\">integrates with Shopify<\/a> too!<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Boost your ecommerce success with the ultimate marketing ideas \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-ideas\/\" data-wpel-link=\"internal\">dive into our in-depth guide today<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\"><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The present-day B2B marketplaces are not what they used to be a few years back. COVID-19 brought a massive wave [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":35272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7704,7699,7700,7698,7702,7703,7697,7701,7694,7696,7695],"class_list":["post-34980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b-ecommerce","tag-b2b-ecommerce-best-practices","tag-b2b-ecommerce-future","tag-b2b-ecommerce-growth","tag-b2b-ecommerce-innovation","tag-b2b-ecommerce-market","tag-b2b-ecommerce-strategies","tag-b2b-ecommerce-technology","tag-b2b-ecommerce-trends","tag-business-to-business-online-sales","tag-ecommerce-for-b2b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B eCommerce Trends: These Strategies Can Boost Your Business<\/title>\n<meta name=\"description\" content=\"What are the best B2B eCommerce trends doing rounds in the market that you can adopt to take your business to new heights? 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