{"id":35944,"date":"2024-07-09T12:11:28","date_gmt":"2024-07-09T12:11:28","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=35944"},"modified":"2026-04-08T09:46:30","modified_gmt":"2026-04-08T09:46:30","slug":"construction-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/","title":{"rendered":"Construction Marketing Ideas &#038; Examples For 2026"},"content":{"rendered":"<p>Construction, like any other industry, is facing challenges in the current economy.<\/p>\n<figure id=\"attachment_35948\" aria-describedby=\"caption-attachment-35948\" style=\"width: 391px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructioninfographic.png\"><img decoding=\"async\" class=\"wp-image-35948\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructioninfographic.png\" alt=\"Challenges in the US construction industry\" width=\"391\" height=\"346\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructioninfographic.png 607w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructioninfographic-300x265.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructioninfographic-595xh.png 595w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/a><figcaption id=\"caption-attachment-35948\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/financesonline.com\/construction-industry-statistics\/\">Finances Online<\/a><\/em><\/figcaption><\/figure>\n<p>But, marketing doesn&#8217;t have to be one of those challenges for construction professionals in 2025.&nbsp;<\/p>\n<p>We may not be able to control the economy, but we sure can take charge of our <a href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">marketing strategies<\/a> to tide over most situations.<\/p>\n<p>In this blog post, we have collated<strong> 14 time-tested, actionable construction marketing ideas. These strategies can help you generate new leads like never before!<\/strong><\/p>\n<p>Let&#8217;s jump right in.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/#14_Great_Construction_Marketing_Ideas_for_More_Leads_in_2026\" >14 Great Construction Marketing Ideas for More Leads in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/#Ready_To_Market_Your_Construction_Company_Lets_Go\" >Ready To Market Your Construction Company? Let&#8217;s Go!<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"14_Great_Construction_Marketing_Ideas_for_More_Leads_in_2026\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>14 Great Construction Marketing Ideas for More Leads in 2026<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A great website, high-quality images, smart email marketing, and employee-focused campaigns &#8230; There&#8217;s a lot you can do in traditional and digital marketing to boost your construction company&#8217;s revenues.<\/p>\n<p>Let&#8217;s look at these ideas in detail now.<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>1. Create an authoritative website that adds value<\/strong><\/span><\/h3>\n<p>Your website is one of the most important marketing platforms available for your construction company.<\/p>\n<p>In a world where <a href=\"https:\/\/www.linkedin.com\/pulse\/more-than-85-percent-population-searches-local-internet-santora\" target=\"_blank\" rel=\"noopener\">85%<\/a> of people find their trusted contractor online, it would be marketing suicide to have a website that&#8217;s clunky, slow to load, and uninteresting. For a clearer vision of what works, take a look at some examples of <a href=\"https:\/\/lform.com\/blog\/post\/the-10-best-examples-of-manufacturing-industrial-website-design-in-2022\/\" target=\"_blank\" rel=\"noopener\">manufacturing website designs<\/a>.<\/p>\n<p>Here are some key features and page types that are a must for a construction firm:<\/p>\n<ul>\n<li><strong>About Us page<\/strong>: This page shows your potential customer what makes you unique. It highlights your company&#8217;s story and the values you stand for.<\/li>\n<li><strong>&nbsp;Services page<\/strong>: This page should outline all the services you offer in different sectors.<\/li>\n<li><strong>Portfolio page:<\/strong> This is a portfolio of your past construction project works. Use high-quality images and videos to show off your best work.<\/li>\n<li><strong>Client Testimonials page<\/strong>: This should ideally be a part of your home page. Use this section to highlight why prospects should trust your work.<\/li>\n<li><strong>Contact Us page<\/strong>: This segment is vital and should be immediately accessible to the site visitor without much scrolling. Make it easy for clients to contact you by leaving multiple options for contact.<\/li>\n<li><strong>Gallery page<\/strong>: Use this page to highlight your best work, and some behind-the-scenes images of your team hard at work. A good example could be gallery of <a href=\"https:\/\/www.quinncompany.com\/new\/construction-equipment\/skid-steer-and-compact-track-loaders\/compact-track-loaders\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">compact track loaders<\/a> by Quinn company (Cat dealer in USA): informative, Ionical with proper call to action buttons.<\/li>\n<li><strong>Work in Progress page:<\/strong> Use this section to showcase your current projects that are yet to be completed. Pulling updates from a <a href=\"https:\/\/bau-master.com\/gb\/features\/site-diary\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">digital site diary<\/a> to keep progress transparent.<\/li>\n<\/ul>\n<p>When showcasing ongoing projects, mentioning that each project is protected by builders risk insurance is a strong trust signal, and <a href=\"https:\/\/www.contractornerd.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">ContractorNerd<\/a> breaks down the basics.<\/p>\n<p>Also, all these web pages should be responsive and optimized for viewing on mobiles and tablets. When creating visual assets for pages like Services, Portfolio, or Work-in-Progress updates, using <a href=\"https:\/\/venngage.com\/ai-tools\/flowchart-generator\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">AI flowchart generator<\/a>can help you present construction processes or project timelines in a cleaner, more user-friendly format.<\/p>\n<p>With people consuming more and more data through their mobile devices, this is a necessity and not a luxury anymore.<\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>2. Use only high-resolution images for blogs and website<\/strong><\/span><\/h3>\n<figure id=\"attachment_35950\" aria-describedby=\"caption-attachment-35950\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite2.png\"><img decoding=\"async\" class=\"wp-image-35950 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite2.png\" alt=\"Use high-resolution images for construction company website\" width=\"660\" height=\"305\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite2.png 1415w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite2-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite2-1024x473.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite2-768x355.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite2-595xh.png 595w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><figcaption id=\"caption-attachment-35950\" class=\"wp-caption-text\"><em>Source: Hill Construction Co.<\/em><\/figcaption><\/figure>\n<p>Photography is one of the secret weapons that can make or break how prospects view your company. Images are one of the most potent non-verbal modes of communication that can evoke strong feelings in viewers. A good image can instantly light up your website design or social media feed.<\/p>\n<p>For example, <a href=\"https:\/\/mypinnacleroofing.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Pinnacle Roofing &amp; Construction<\/a> uses high-resolution photos of their roofing, siding, and gutter projects to showcase quality workmanship and build trust with potential homeowners.<\/p>\n<p>You can also create images <a href=\"https:\/\/invideo.io\/make\/ai-image-generator\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">using AI<\/a> to generate high-quality visuals for your website and marketing when real project photos are limited.<\/p>\n<p>When you use professional photography, your construction company&#8217;s home page, website, and social media channels hold more attention.<\/p>\n<p>Each photograph should tie in with your brand. And, ask yourself if you&#8217;d be proud to show these images to any prospective client.<\/p>\n<p>For best results, plan a mix of these different types of construction photography in addition to regular shots.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-photography\/\">Read also: Master Product Photography: Essential Guide to Boosting eCommerce Sales<\/a><\/p>\n<h4><span style=\"color: #666699;\"><strong>360-degree images and videos<\/strong><\/span><\/h4>\n<p>As the name suggests, these images give you a 360-degree view of the surroundings. This can be a great option for showcasing indoor rooms or capturing the views of the gardens or lawns you&#8217;ve worked on.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Drone photographs and videos<\/strong><\/span><\/h4>\n<p>An advantage of drone photography is that it can capture aerial photographs of construction sites. Especially for properties with a scenic view, drone photography does a great job of selling this.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Time-lapse images and videos<\/strong><\/span><\/h4>\n<p>A time-lapse video is another great way to showcase the quick progress of a construction site. People are always fascinated by how beautiful buildings are built from scratch.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>3. Leverage email marketing to boost engagement<\/strong><\/span><\/h3>\n<p>In 2022, it is estimated that over <a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-emails-are-sent-per-day\" target=\"_blank\" rel=\"noopener\">333.2 billion<\/a> emails were sent each day! And, this is only expected to grow to 337 billion emails sent daily by 2025.<\/p>\n<p>When most people are already checking their email every single day, email is an excellent opportunity to maintain relations with previous clients. And it&#8217;s a way to boost brand awareness for your prospects.<\/p>\n<hr>\n<p>According to marketing surveys, the Return on Investment (ROI) for email is <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noopener\">$40 for every $1 spent<\/a>. Do I need to say more? Here&#8217;s an example of a <a href=\"https:\/\/www.engagebay.com\/email-template\/apartments-for-rent-email-template\" target=\"_blank\" rel=\"noopener\">real estate email<\/a> created using EngageBay. You can use this and many more beautiful and easy-to-customize <a href=\"https:\/\/www.engagebay.com\/email-templates\/industry\/real-estate\" target=\"_blank\" rel=\"noopener\">real estate email templates<\/a> for free!&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize with your brand&#8217;s images, headings, and CTAs, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/p>\n<hr>\n<p>Here are some time-tested tips for construction companies to leverage the power of email to generate new leads regularly \ud83d\udc47\ud83c\udffb<\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Build and segment your email list<\/strong><\/span><\/h4>\n<p>First, you&#8217;ll need to gather all your contacts into a centralized system. We suggest using Customer Relationship Management (CRM) software to build and auto-populate your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\" target=\"_blank\" rel=\"noopener\">contact list<\/a>.<\/p>\n<p>If you only have a prospect&#8217;s phone number, you can use FullEnrich <a href=\"https:\/\/fullenrich.com\/content\/find-email-by-phone-number-free\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email finder tool by phone number<\/a> for free that turns those numbers into verified email addresses, giving your list a strong head start before segmentation even begins.<\/p>\n<p>Then, you&#8217;ll need to segment your audience based on factors relevant to you. This could be age, gender, location, service history, event attendance, and trade specialty.<\/p>\n<p>Not all of your content would be relevant to all segments of your list. This segmentation will help you zoom in and target quality leads.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/june-marketing-ideas\/\">Read also: Stepping Into Summer: A Handy June Marketing Ideas Guide<\/a><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Write a catchy subject line for each email<\/strong><\/span><\/h4>\n<p>A <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\">catchy subject line<\/a> entices more prospects to open your email instead of simply deleting it. The subject line should ideally be <a href=\"https:\/\/www.inc.com\/jessica-stillman\/the-perfect-length-for-an-email-subject-line.html\" target=\"_blank\" rel=\"noopener\">between 5-10 words<\/a>. But, don&#8217;t overpromise, and don&#8217;t use generic subject lines.&nbsp;<\/p>\n<p>If you struggle to phrase your subject lines clearly, using an <a href=\"https:\/\/textero.io\/reworder\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">ai reworder<\/a> can help you generate sharper, more engaging variations.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/free-ecommerce-website-builders\/\">Read also: 8 Free eCommerce Website Builders For Every New E-Preneur<\/a><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Ensure that the email designs and templates fit your brand<\/strong><\/span><\/h4>\n<p>Send marketing emails only from your company address. Ensure that your company logo is visible clearly in each email. And it&#8217;s a great opportunity to reinforce your brand colors and aesthetic.<\/p>\n<p>Make use of responsive email templates that are available with most leading CRM platforms. You can even code new email templates from scratch using <a href=\"https:\/\/www.engagebay.com\/products\/crm\" target=\"_blank\" rel=\"noopener\">CRM software<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/farmers-market-ideas\/\">Read also: 12 Farmers Market Ideas: What to Sell to Stand Out<\/a><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Include a clear, concise call to action button<\/strong><\/span><\/h4>\n<p>A CTA button is an essential part of your email. After all, that&#8217;s what tells the prospect what to do next. Instead of generic CTA buttons, use action words and highlight the value to the prospective customer.<\/p>\n<p>For example, instead of &#8216;Submit&#8217;, you can say, &#8216;Get my 20% discount now&#8217;.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips\/\">Read more: 20 Actionable Email Marketing Tips that Drive Results<\/a><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Optimize different elements using A\/B Testing<\/strong><\/span><\/h4>\n<p>The next step is to run A\/B Tests on various elements of your emails to find out what works best with your audience.<\/p>\n<p>Ideally, you should run A\/B Tests on aspects like subject line length, length of the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-copy\/\" target=\"_blank\" rel=\"noopener\">email copy<\/a>, email signatures, design aspects, and the best time to send out an email.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Set up automated email campaigns<\/strong><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">Email automation<\/a> is another contractor marketing idea that can save you a lot of time and effort while offering personalized email messages to different contact list segments.<\/p>\n<p>Remember, this is not the same as an autoresponder. When you set up your <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-workflows\/\" target=\"_blank\" rel=\"noopener\">automated workflows<\/a>, user actions like browsing your services can trigger emails.<\/p>\n<p><strong>Here are some popular types of automated email campaigns:<\/strong><\/p>\n<ul>\n<li>Welcome emails for new subscribers<\/li>\n<li>Targeted email campaign for unresponsive subscribers<\/li>\n<li>Feedback or survey emails<\/li>\n<li>Time-sensitive discount or sale emails<\/li>\n<li>Customer milestone emails for birthdays, anniversaries, etc.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/gym-marketing\/\">Read also: 15 Gym Marketing Ideas to Pump Up Your Client Base<\/a><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Avoid spam triggers<\/strong><\/span><\/h4>\n<p>One nightmare for any marketer is their emails ending up in the spam folder! Your ISP (Internet Service Provider) has spam filters that look out for red flags like fake or shady subject lines, a blacklisted IP address, and spam-related keywords.<\/p>\n<p><strong>Here are some tips to avoid triggering these spam filters:<\/strong><\/p>\n<ul>\n<li>You&#8217;ll need to start and maintain a good IP address reputation to increase <a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noopener\">email deliverability<\/a>. If you&#8217;re just starting, you need to slowly warm up your IP address by sending a few useful emails. You can send more volume of emails once you&#8217;ve established a good IP address reputation.<\/li>\n<li>Use double opt-in forms. This means that once someone signs up, they&#8217;ll have to verify their email address with a second email. This confirms that the user indeed wants to receive updates, and it&#8217;s less likely to be marked as spam later.<\/li>\n<li>Avoid spam trigger words in your subject line. This includes words like &#8216;earn extra cash&#8217;, &#8216;double your income&#8217;, &#8216;home-based work&#8217;, or &#8216;online biz opportunity&#8217;.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/crm-for-construction-business\/\">Read more: The Importance Of CRM For Construction Business: A Guide<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>4. Implement account-based marketing for your company<\/strong><\/span><\/h3>\n<p>Account-based marketing (ABM) is a term that emerged out of <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/\" target=\"_blank\" rel=\"noopener\">B2B marketing<\/a>.<\/p>\n<p>To simplify ABM, it&#8217;s a focused approach that goes beyond simple lead generation to target bigger and high-value accounts that are likely to make a purchase. Especially for <a href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-metrics\/\" target=\"_blank\" rel=\"noopener\">SaaS marketing<\/a>, which has a long sales cycle, targeting high-value clients can save a lot of time and money.<\/p>\n<p><strong>Follow these steps to implement and benefit from account-based marketing for your construction company:<\/strong><\/p>\n<ul>\n<li>Align the sales and marketing teams to identify high-value accounts. Target accounts that are likely to generate the most revenue for your company if you&#8217;re able to close the deal.<\/li>\n<li>Decide on the marketing and sales <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\" target=\"_blank\" rel=\"noopener\">Key Performance Indicators (KPIs)<\/a> that you&#8217;ll measure later. Have a clear goal in place for both your marketing and sales teams. The team can then start creating engaging content based on the pain points of these accounts.<\/li>\n<li>Measure and revise your account-based digital marketing strategy based on the campaign&#8217;s performance.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/basics-account-based-marketing\/\">Read also: The 101 of Account-Based Marketing \u2013 An Exhaustive Guide<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>5. Create content featuring your star employees<\/strong><\/span><\/h3>\n<p>Each employee works around 40 hours a week for your company! So, creating an employee spotlight page is a great brand-building strategy.<\/p>\n<p>It gives viewers a behind-the-scenes view of your brand values and the values of your employees. And, your employees feel valued and a part of the team as well.<\/p>\n<figure id=\"attachment_36069\" aria-describedby=\"caption-attachment-36069\" style=\"width: 521px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction.png\"><img decoding=\"async\" class=\"wp-image-36069 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction.png\" alt=\"Employee spotlight example for construction companies\" width=\"521\" height=\"858\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction.png 1042w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction-182x300.png 182w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction-622x1024.png 622w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction-768x1265.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction-933x1536.png 933w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/employeespotlightconstruction-595xh.png 595w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/a><figcaption id=\"caption-attachment-36069\" class=\"wp-caption-text\"><em>Source: Ridgemont Commercial Construction<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Showcase your team and their achievements.&nbsp;<\/span>Remember that the end goal of an employee spotlight is to showcase your work culture and work environment.<\/p>\n<p>Consider video interviews of employees. You<span style=\"font-weight: 400;\">&nbsp;can also send out emails featuring your <a href=\"https:\/\/www.engagebay.com\/email-template\/employee-of-the-month-email-template\" target=\"_blank\" rel=\"noopener\">employee of the month.<\/a><\/span><\/p>\n<p>In order to increase the number of leads and secure new orders, business owners often need strong written materials, including analytical essays, thought leadership pieces, and long-form texts that demonstrate expertise.<\/p>\n<p>However, writing high-quality essays can be time-consuming and challenging, especially when accuracy, structure, and persuasive arguments are required.<\/p>\n<p>In the digital era, there is no need to struggle alone, as an online service allows professionals to submit a request \u201c<a href=\"https:\/\/papersowl.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">write my essay<\/a> online\u201d and receive a well-structured essay that can serve both as a finished piece and as a reference for improving future writing skills.<\/p>\n<p><strong>Here are some key aspects you can include in your employee spotlight:<\/strong><\/p>\n<ul>\n<li>Team culture and workplace culture of your company<\/li>\n<li>Core values of your company and your employees<\/li>\n<li>Employee dedication to customer service<\/li>\n<li>Accomplishments and success stories of your employees<\/li>\n<li>Passion projects<\/li>\n<li>Perks and benefits that keep them coming back to work<\/li>\n<li>Future goals, aspirations, and prospects in the company<\/li>\n<li>Employee opinions on the top leadership team<\/li>\n<li>Aspects that make your company unique<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/functions-of-sales-management\/\">Read also: The Functions of Sales Management: What Every Team Lead Needs To Know<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>6. Consider investing in co-marketing campaigns with similar businesses<\/strong><\/span><\/h3>\n<figure id=\"attachment_35952\" aria-describedby=\"caption-attachment-35952\" style=\"width: 518px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/marketingwebsite3.png\"><img decoding=\"async\" class=\"wp-image-35952 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/marketingwebsite3.png\" alt=\"Partnerships for construction marketing and co-marketing \" width=\"518\" height=\"319\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/marketingwebsite3.png 1145w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/marketingwebsite3-300x185.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/marketingwebsite3-1024x631.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/marketingwebsite3-768x474.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/marketingwebsite3-595xh.png 595w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/a><figcaption id=\"caption-attachment-35952\" class=\"wp-caption-text\"><em>Source: Space Matrix<\/em><\/figcaption><\/figure>\n<p>Strategic partnerships are hardly new for the construction industry. Ever since the publication of <a href=\"https:\/\/www.designingbuildings.co.uk\/wiki\/Sir_Michael_Latham#Constructing_the_Team_.28The_Latham_Report.29\">the Latham Report<\/a>, strategic partnerships have been all the rage in the construction industry.<\/p>\n<p>After all, these partnerships help both companies offer more value to their clients.<\/p>\n<p>But how do you maximize lead generation using strategic partnerships? We&#8217;re glad you asked.<\/p>\n<p><strong>Here are three factors to consider before getting into a strategic partnership as a part of your construction marketing strategy to generate more leads:<\/strong><\/p>\n<ul>\n<li>Partner with companies that offer services or products that complement your own. If you&#8217;re a company specializing in renovating old homes, consider partnering with building supplies companies, HVAC professionals, and electricians.<\/li>\n<li>Partner with companies that have a good <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\" target=\"_blank\" rel=\"noopener\">lead-generation strategy<\/a> in place already. For instance, some companies may have such a good lead generation process that they have more prospects than they can handle.<\/li>\n<li>Choose to partner with a company that already has a large customer base. If you can offer genuine value through your partnership, you&#8217;ll get new leads through your partner company.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-home-builders\/\">Read also: 8 Proven Marketing Strategies For Home Builders In 2025<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>7. Boost visibility and engagement with quality video content<\/strong><\/span><\/h3>\n<p>In 2025, online video is expected to account for <a href=\"https:\/\/www.demandsage.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">82.5%<\/a> of total web traffic. This easily makes video the most popular type of content on the internet today. And we don&#8217;t expect this trend to change anytime soon.<\/p>\n<p>The time is ripe for construction companies to invest in high-quality, engaging video content as a part of their construction marketing strategies.&nbsp;<\/p>\n<figure id=\"attachment_35953\" aria-describedby=\"caption-attachment-35953\" style=\"width: 597px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite4.png\"><img decoding=\"async\" class=\"wp-image-35953 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite4.png\" alt=\"Video content for construction website and construction marketing\" width=\"597\" height=\"294\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite4.png 1413w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite4-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite4-1024x504.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite4-768x378.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite4-595xh.png 595w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><figcaption id=\"caption-attachment-35953\" class=\"wp-caption-text\"><em>Source: Thorsen Construction<\/em><\/figcaption><\/figure>\n<p>Video content is also known to boost your company&#8217;s credibility and speed up the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\" target=\"_blank\" rel=\"noopener\">sales process<\/a>. Remember to shoot high-quality <a href=\"https:\/\/bigvu.tv\/blog\/best-apps-for-adding-subtitles-to-video-on-android-ios-or-web\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">videos with subtitles or captions<\/a>. And share them on each social media platform on which you are active. Lastly, run an SEO audit for your videos so they gain more visibility.<\/p>\n<p><strong>Here are some creative video marketing ideas for construction companies:<\/strong><\/p>\n<ul>\n<li>Meet the team or a behind-the-scenes video of your team<\/li>\n<li>About Us videos that explain your brand values and achievements<\/li>\n<li>Videos explaining the construction process for your potential client<\/li>\n<li>Case study videos of your successful projects<\/li>\n<li>Client testimonial videos<\/li>\n<li>Before and after videos of projects<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/direct-mail-marketing-ideas\/\">Read also: Direct Mail Marketing Ideas Inspired By Global Brands<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">8. Build a helpful blog that adds value<\/span><\/strong><\/h3>\n<p>A super informative blog is a great marketing tactic that can bring in loads of new leads over the years if you do it right.<\/p>\n<p>Not only that, it&#8217;s a valuable and informative resource for your prospects who may not have your level of knowledge in the construction industry.<\/p>\n<p>When it comes to blogs, remember the old saying \u2014 &#8216;If you build it, they will come.&#8217;<\/p>\n<p>As Jon Richardson of <a href=\"https:\/\/www.butlerbuildingparts.co\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Butler Building Parts<\/a> clarifies, \u201cContractors don\u2019t just search for parts\u2014they search for answers. Short how-to posts on Farmsted building components, reroof packages, and common retrofit questions turn a parts catalog into an advice hub that earns backlinks, ranks for long-tail searches, and converts high-intent visitors. Pair each guide with a clear CTA for specs or expert help.<\/p>\n<figure id=\"attachment_35954\" aria-describedby=\"caption-attachment-35954\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite5.png\"><img decoding=\"async\" class=\"wp-image-35954 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite5.png\" alt=\"Create a blog for construction company website \" width=\"701\" height=\"348\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite5.png 1255w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite5-300x149.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite5-1024x508.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite5-768x381.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionwebsite5-595xh.png 595w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><figcaption id=\"caption-attachment-35954\" class=\"wp-caption-text\"><em>Source: Raken blog<\/em><\/figcaption><\/figure>\n<p><strong>Here are some ideas for your blogs:<\/strong><\/p>\n<ul>\n<li>Discuss the latest market trends in the construction industry<\/li>\n<li>Write about different materials they can choose for different construction projects<\/li>\n<li>Share some ideas on DIY home improvement projects<\/li>\n<li>Share tips on choosing the right contractors for your projects<\/li>\n<li>Write about completed projects featuring <a href=\"https:\/\/www.engagebay.com\/blog\/happy-customers-strategies\/\">happy clients<\/a><\/li>\n<li>Compare two similar products<\/li>\n<li>Write about common pain points faced by your prospects<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">Read more: 10 Content Marketing Tips to Make your Day<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>9. Don&#8217;t let SEO get you down<\/strong><\/span><\/h3>\n<p>We will meet our <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\" target=\"_blank\" rel=\"noopener\">content marketing goals<\/a> only if we focus on SEO.<\/p>\n<p>If you want to rank higher in the SERPs and get more organic search traffic to your website, consider an <a href=\"https:\/\/www.saffronedge.com\/seo-audit-services\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">SEO audit<\/a>, especially if you&#8217;re struggling.<\/p>\n<p>Ideally, your business should show up on the first page when someone searches for construction companies or contractors in your area on Google or any other search engine.<\/p>\n<figure id=\"attachment_36079\" aria-describedby=\"caption-attachment-36079\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionseo.png\"><img decoding=\"async\" class=\"wp-image-36079 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionseo.png\" alt=\"Conduct an SEO audit for construction companies\" width=\"560\" height=\"288\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionseo.png 1352w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionseo-300x154.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionseo-1024x526.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionseo-768x395.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/constructionseo-595xh.png 595w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><figcaption id=\"caption-attachment-36079\" class=\"wp-caption-text\"><em>Source: Google<\/em><\/figcaption><\/figure>\n<p><strong>Here are some expert tips and best practices to follow while you conduct an SEO audit:<\/strong><\/p>\n<ul>\n<li>Conduct in-depth keyword research for your niche and market. Analyze the keywords used by your competitors. Consider aspects like relevance, user intent, volume, and difficulty for keywords.<\/li>\n<li>Focus on local SEO keywords to rank higher whenever someone searches for your services in your area. Leverage a <a href=\"https:\/\/cohere.com\/llmu\/reranking\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">rerank<\/a> model to identify relevant keywords and optimize your content for better search engine visibility and increased organic traffic.<\/li>\n<li>Remember to run keyword research for your page titles, meta descriptions, and Alt Text for images.<\/li>\n<li>Optimize your Google My Business (GMB) profile with the latest updated photographs, posts, and all your contact details.<\/li>\n<li>Earn quality backlinks from related websites to boost your authority and rank higher on SERPs.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/guerrilla-marketing-ideas\/\">Read more: Breaking the Rules: The Art of Guerrilla Marketing and Why It Works<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>10. Consider SMS marketing integrations<\/strong><\/span><\/h3>\n<p>Take a look at this infographic to see why you need to integrate <a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\" target=\"_blank\" rel=\"noopener\">SMS marketing<\/a>.<\/p>\n<figure id=\"attachment_36081\" aria-describedby=\"caption-attachment-36081\" style=\"width: 592px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/smsmarketing.png\"><img decoding=\"async\" class=\"wp-image-36081 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/smsmarketing.png\" alt=\"Integrate SMS marketing to your construction marketing strategy\" width=\"592\" height=\"289\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/smsmarketing.png 998w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/smsmarketing-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/smsmarketing-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/smsmarketing-595xh.png 595w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><figcaption id=\"caption-attachment-36081\" class=\"wp-caption-text\"><em>Source: GoCRM<\/em><\/figcaption><\/figure>\n<p><strong>Here are some crucial points to help you integrate your SMS campaign:<\/strong><\/p>\n<ul>\n<li>First, determine how you&#8217;ll use SMS marketing to complement your <a href=\"https:\/\/www.engagebay.com\/blog\/modern-marketing-tips-netflix\/\" target=\"_blank\" rel=\"noopener\">overall marketing strategy<\/a>. Can you use SMS marketing to drive more purchases? Or, can SMS help re-engage existing customers with offers or limited-time deals? Determine the KPIs to track for your SMS campaigns.<\/li>\n<li>Choose the right service provider to suit your unique needs as a company. For instance, are you looking to scale your SMS marketing or expand internationally? What volume of SMS should you be sending out each week? How many contacts do you have?<\/li>\n<li>Consider if you require SMS automation capabilities. For instance, if you plan to run SMS campaigns to onboard new clients and send regular updates on the progress of the construction, you&#8217;d save time with SMS automation.<\/li>\n<li>Keep the copy brief, crisp, and insightful. Include a call to action (CTA) button or link with each SMS.<\/li>\n<li>Finally, measure your KPIs and re-work your SMS marketing strategy regularly.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/law-firm-marketing-ideas\/\">Read also: 13 Game-Changing Law Firm Marketing Ideas to Try<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>11. Make the most of multichannel marketing<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\" target=\"_blank\" rel=\"noopener\">Multichannel marketing<\/a> means using multiple channels of inbound and outbound marketing to reach prospects and build brand awareness.<\/p>\n<p>Companies typically use direct channels like catalogs, flyers, hoardings, and direct mail for marketing.<\/p>\n<p>Indirect channels like blogs and social media platforms are also equally important.<\/p>\n<p>Many contractors now use trade-focused digital platforms like <a href=\"https:\/\/www.servicetitan.com\/industries\/roofing-software\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">roofing software<\/a> to unify these marketing channels, integrating online lead tracking, follow-ups, and campaign performance in one system.<\/p>\n<p>Pairing these tools with the <a href=\"https:\/\/livecosts.com\/blog\/best-construction-job-costing-software-for-smbs\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">best job costing software<\/a> also helps companies understand which marketing efforts are actually driving profitable projects, not just inquiries.<\/p>\n<p>With multichannel marketing, you use all these channels so customers can choose their preferred communication channel.<\/p>\n<p><strong>Follow these simple steps to build your multichannel marketing strategy:<\/strong><\/p>\n<ul>\n<li>Collect enough customer data and run analytics for each <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\" target=\"_blank\" rel=\"noopener\">customer segment<\/a>. This will give you a wealth of data about your customer behavior and pain points.<\/li>\n<li>Understand channel preferences for each customer segment. This ensures that the right message reaches the right customer through their preferred channel.<\/li>\n<li>Your marketing message should remain consistent across all channels. This makes it easier for the prospect to get familiar with your firm.<\/li>\n<li>Choose the right marketing attribution model to measure the performance of your multichannel marketing strategy.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/multichannel-retailing\/\">Read also: Multichannel Retailing: Everything You Need to Know<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>12. Create and run a referral program<\/strong><\/span><\/h3>\n<p>Even though marketing has evolved by leaps and bounds over the last decade, referrals remain one of the most lucrative sources of new leads for companies across industries. Here&#8217;s how they can boost your marketing effort:<\/p>\n<figure id=\"attachment_36001\" aria-describedby=\"caption-attachment-36001\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/referralmarketing.png\"><img decoding=\"async\" class=\"wp-image-36001 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/referralmarketing.png\" alt=\"Set up a referral system for lead generation in construction marketing \" width=\"473\" height=\"534\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/referralmarketing.png 529w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/referralmarketing-266x300.png 266w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><figcaption id=\"caption-attachment-36001\" class=\"wp-caption-text\"><em>Source: ReferralCandy<\/em><\/figcaption><\/figure>\n<p>By building a great <a href=\"https:\/\/www.engagebay.com\/blog\/saas-affiliate-programs\/\" target=\"_blank\" rel=\"noopener\">referral program<\/a>, you&#8217;re letting your existing customers help you out by finding you new leads.<\/p>\n<p>When a customer wants to refer a friend or relative, you can provide them with a referral code or link they can share. Depending on the marketing campaign, both your customer and their friend get some incentive like a discount.<\/p>\n<p>Once you <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\" target=\"_blank\" rel=\"noopener\">automate this workflow<\/a>, you&#8217;re ready to get new leads automatically!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-strategies-for-architects\/\">Read also: Marketing Strategies for Architects to Build a Brand<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">13. Get featured with building material companies<\/span><\/strong><\/h3>\n<p>Many building material companies feature a list of construction companies that use their building material supplies. This is a great way to boost your brand visibility.<\/p>\n<p>But it&#8217;s also a lot more than just visibility. You gain solid backlinks when you get featured on their website, too. If you&#8217;re a small construction company or a company that&#8217;s starting out, this is likely to boost your domain authority, too.<\/p>\n<p>So, make a list of your building supply providers and reach out to them with a well-worded email. Keep it brief and explain how their products have added value to your business. Then, request that they feature your company on their website.<\/p>\n<p>Yes, it&#8217;s that simple.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/crm-tools-for-architecture-firms\/\">Read also: 9 Best CRM Tools for Architecture Firms<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>14. Set up an Instagram account to post regular content<\/strong><\/span><\/h3>\n<p>First, begin by setting up your business account on Instagram and then create your social media marketing strategy. This will help you target a wider audience and network with interested prospects.<\/p>\n<figure id=\"attachment_36088\" aria-describedby=\"caption-attachment-36088\" style=\"width: 551px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/instagramconstructioncompany.png\"><img decoding=\"async\" class=\"wp-image-36088 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/instagramconstructioncompany.png\" alt=\"Post regularly on Instagram for construction company marketing \" width=\"551\" height=\"514\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/instagramconstructioncompany.png 710w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/instagramconstructioncompany-300x280.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/instagramconstructioncompany-595xh.png 595w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/a><figcaption id=\"caption-attachment-36088\" class=\"wp-caption-text\"><em>Source: @pcl_construction on Instagram<\/em><\/figcaption><\/figure>\n<p>Once you&#8217;ve got your account set up, update your company bio and provide a link to your website. Then, choose high-quality images and graphic design that are consistent with your brand image and engage your audience.<\/p>\n<p>Ensure that you use industry-specific hashtags and update the location for each post. Curate posts for holidays and special events as well. You can schedule social media posts in advance using a <a href=\"https:\/\/www.engagebay.com\/products\/crm\" target=\"_blank\" rel=\"noopener\">reliable CRM system<\/a>.<\/p>\n<p><strong>Now, your Instagram marketing strategy should feature regular content on each of these four categories:<\/strong><\/p>\n<ol>\n<li>Posts that build brand awareness<\/li>\n<li>Show off your best work and feature snippets from your portfolio<\/li>\n<li>Posts that offer expert advice to prospects and other contractors<\/li>\n<li>Posts that create a buzz and allow you to network with interested parties<\/li>\n<\/ol>\n<p>With these tips, you&#8217;re officially ready to market on Instagram!<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"> Want to win at sales? It all starts with effective lead management. Find out more from our <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">comprehensive guide<\/a>.<\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/may-marketing-ideas\/\">Read also: Spring To Success With These Vibrant May Marketing Ideas<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ready_To_Market_Your_Construction_Company_Lets_Go\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Ready To Market Your Construction Company? Let&#8217;s Go!<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, there you have it. These are some time-tested construction marketing ideas that can generate new leads without burning a hole through your budget.<\/p>\n<p>If you&#8217;re looking for a cost-effective and feature-packed CRM solution for your construction company, reach out to us at <a href=\"https:\/\/meetings.engagebay.com\/book-demo\" target=\"_blank\" rel=\"noopener\">EngageBay for a demo<\/a>.<\/p>\n<p>\ud83d\udc49 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Discover the most effective marketing strategies that will transform your campaigns in our detailed article! \ud83d\udcc8&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Discover the most <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">effective marketing strategies<\/a> that will transform your campaigns in our detailed article!<\/em>&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n<p><i data-stringify-type=\"italic\">Content updated for freshness and SEO by&nbsp;<\/i><i data-stringify-type=\"italic\"><a class=\"c-link\" href=\"https:\/\/www.engagebay.com\/blog\/author\/swastik_sahu\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.engagebay.com\/blog\/author\/swastik_sahu\/\" data-sk=\"tooltip_parent\">Swastik Sahu<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Construction, like any other industry, is facing challenges in the current economy. But, marketing doesn&#8217;t have to be one of [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":70947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7911],"class_list":["post-35944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-construction-marketing-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Construction Marketing Ideas &amp; Examples For 2026<\/title>\n<meta name=\"description\" content=\"We give you 14 time-tested construction marketing ideas (with examples) to generate new leads and grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construction Marketing Ideas &amp; Examples For 2026\" \/>\n<meta property=\"og:description\" content=\"We give you 14 time-tested construction marketing ideas (with examples) to generate new leads and grow your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-09T12:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T09:46:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/construction-marketing-ideas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Krishna Varma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krishna Varma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/\"},\"author\":{\"name\":\"Krishna Varma\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ba9aa7449537829b6c106b6046dc483e\"},\"headline\":\"Construction Marketing Ideas &#038; 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