{"id":3614,"date":"2023-04-24T06:45:51","date_gmt":"2023-04-24T06:45:51","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=3614"},"modified":"2025-12-05T14:24:00","modified_gmt":"2025-12-05T14:24:00","slug":"brand-awareness-strategy","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/","title":{"rendered":"9 Brand Awareness Strategy Ideas for 2024"},"content":{"rendered":"<p>Brand development is a journey. Unfortunately, it\u2019s one that many marketers overlook.<\/p>\n<p>Without a definite brand awareness strategy, you\u2019ll lose your business to your competition.&nbsp;How familiar are people with your brand? How can you increase brand awareness for your brand?<\/p>\n<p><strong>A brand awareness strategy is a crucial element of successful marketing in 2023. It has the potential to transform your business into an established market leader.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, a lax attitude to promoting your brand will only hamper your growth and success. <\/span><span style=\"font-weight: 400;\">And if you don\u2019t <a href=\"https:\/\/devskiller.com\/build-strong-employer-brand-tech\/\">increase brand awareness<\/a>, you can\u2019t ever hope to achieve <\/span><i><span style=\"font-weight: 400;\">brand recognition.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Which makes us wonder: <\/span><span style=\"font-weight: 400;\">What\u2019s the difference between brand awareness and brand recognition? And why is either one important?<\/span><\/p>\n<p>In this blog post, we explore these nuances and give you nine (9) brand awareness strategy ideas to grow your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#What_is_Brand_Awareness\" >What is Brand Awareness?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#The_Importance_of_Brand_Recognition\" >The Importance of Brand Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#3_Undeniable_Benefits_of_a_Brand_Awareness_Campaign\" >3 Undeniable Benefits of a Brand Awareness Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Increase_Customer_Recognition\" >Increase Customer Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Foster_Customer_Loyalty\" >Foster Customer Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Stir_Up_Excitement_for_New_Products\" >Stir Up Excitement for New Products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#9_Brand_Awareness_Strategy_Ideas_for_Small_Businesses\" >9 Brand Awareness Strategy Ideas for Small Businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#1_Partner_with_Other_Known_Brands\" >#1. Partner with Other Known Brands<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#2_Use_Referrals\" >#2. Use Referrals<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-2\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-2\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#3_Launch_Your_Service_as_a_Closed_Beta_Version\" >#3: Launch Your Service as a Closed Beta Version<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-3\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-3\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#4_Align_Your_Value_Proposition_With_the_Customers_Needs\" >#4. Align Your Value Proposition With the Customers\u2019 Needs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-4\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-4\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#5_Engage_More_People_With_Video_Content\" >#5. Engage More People With Video Content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-5\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-5\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#6_Offer_a_Freemium_Service\" >#6. Offer a Freemium Service<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-6\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-6\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#7_Harness_Social_Proof_to_Persuade_More_People\" >#7. Harness Social Proof to Persuade More People<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-7\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-7\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#8_Follow-Up_with_Remarketing\" >#8. Follow-Up with Remarketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-8\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-8\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#9_Narrow_Your_Focus_with_Account-Based_Marketing\" >#9. Narrow Your Focus with Account-Based Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Key_Takeaway-9\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Marketing_Tool_Tip-9\" >Marketing Tool Tip<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/#Brand_Awareness_Campaigns_The_Fast_and_Smart_Way_to_Build_a_Global_Audience\" >Brand Awareness Campaigns: The Fast and Smart Way to Build a Global Audience<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Brand_Awareness\"><\/span><span style=\"color: #339966;\"><strong>What is Brand Awareness?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brand awareness is the level of familiarity your target audience has with your brand and their knowledge of your business, your products, and your values.<\/span><\/p>\n<p><strong>For example, when you hear &#8220;Apple,&#8221; you think of cutting-edge tech gadgets and slick advertising.<\/strong><\/p>\n<p>The value of building positive brand awareness is most apparent in the early stages of a new business venture, as you need to make sure to spread the word about your company and its products or services. Apple asserted brand dominance and was a pioneer in brand building around some of the most iconic products.&nbsp;<\/p>\n<p><center><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/1mlp6SCMRNEWc\" width=\"480\" height=\"467\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/giphy.com\/gifs\/apple-computer-1mlp6SCMRNEWc\">via GIPHY<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Brand_Recognition\"><\/span><strong><span style=\"color: #339966;\">The Importance of Brand Recognition<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, what is the difference between building brand awareness and brand recognition? <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\">Brand awareness<\/a> is the force that drives the entire narrative of your brand. Every digital <a href=\"https:\/\/www.studio-dam.com\/branding\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">branding agency<\/a> will tell you that increasing brand awareness is key for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything from your logo, slogan, and colors to your brand messaging and voice counts here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There should be consistency and unity across all marketing channels, such as email, social media platforms, etc., so that you communicate with prospects in a way that resonates with them.<\/span><\/p>\n<p><strong>Over time, as you implement these brand awareness strategies, people will start to associate your brand with the products and services you provide.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Brand recognition is when your brand becomes synonymous with the service it provides.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some fantastic examples of brand recognition, where each one of these brands have become a household name today:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cDo you have any <\/span><i><span style=\"font-weight: 400;\">Tupperware<\/span><\/i><span style=\"font-weight: 400;\"> for my leftover pizza?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cI\u2019ve cut my finger on the lid, pass me a <\/span><i><span style=\"font-weight: 400;\">Kleenex<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cOkay, it\u2019s pretty bad, do you have a <\/span><i><span style=\"font-weight: 400;\">Band-Aid?\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cI think I\u2019m going to faint, <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\"> the nearest doctor\u2019s surgery.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cIt\u2019s an emergency, call an <\/span><i><span style=\"font-weight: 400;\">Uber<\/span><\/i><span style=\"font-weight: 400;\">!\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You get the picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research into search engine marketing indicates that<\/span><strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/new-report-highlights-the-importance-of-brand-awareness-in-seo\/541099\/\"> 82%<\/a><\/strong><span style=\"font-weight: 400;\"><strong> of people will opt for a brand they are familiar with<\/strong>, even if that brand is ranked lower on the search engine results page.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">Read also: Lead Magnets and Why You Need Them (Guide Blog)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Undeniable_Benefits_of_a_Brand_Awareness_Campaign\"><\/span><strong><span style=\"color: #339966;\">3 Undeniable Benefits of a Brand Awareness Campaign<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, just what can a strong brand awareness campaign<span style=\"font-weight: 400;\"> achieve? Yes, we know brand recognition is the ultimate goal, but what will that <\/span><i><span style=\"font-weight: 400;\">really <\/span><\/i><span style=\"font-weight: 400;\">do for your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increase_Customer_Recognition\"><\/span><strong><span style=\"color: #993300;\">Increase Customer Recognition<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People gravitate towards the familiar, and a good brand awareness strategy will help you forge that connection with your target audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Foster_Customer_Loyalty\"><\/span><strong><span style=\"color: #993300;\">Foster Customer Loyalty<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When consumers start recognizing your brand and become acquainted with your products or services, they&#8217;ll soon begin following you. More people will begin to view you as a credible, professional business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, they will<\/span><a href=\"https:\/\/www.fundera.com\/resources\/brand-loyalty-statistics\"><span style=\"font-weight: 400;\"> spend more<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>A well-conceived brand or product awareness strategy<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/\"> fosters customer loyalty<\/a>, and that helps your brand build a large, active customer base that makes your company more sustainable in the long run.<\/span><\/p>\n<p>This is why building brand awareness around loyalty is beneficial.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stir_Up_Excitement_for_New_Products\"><\/span><strong><span style=\"color: #993300;\">Stir Up Excitement for New Products<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If <\/span><i><span style=\"font-weight: 400;\">Tony the Tiger <\/span><\/i><span style=\"font-weight: 400;\">appears on the screen, people tend to perk up as they know the brand already.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes it easier for Kellogg\u2019s to launch a new twist on their beloved <\/span><i><span style=\"font-weight: 400;\">Frosties <\/span><\/i><span style=\"font-weight: 400;\">cereal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have a brand awareness marketing strategy that plays to your strengths, it can be a great way to connect with more people, creating warm leads ahead of major product launches.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-customer-services\/\">Read also: Types of Customer Services &amp; What Suits Your Small Business Best<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Brand_Awareness_Strategy_Ideas_for_Small_Businesses\"><\/span><strong><span style=\"color: #339966;\">9 Brand Awareness Strategy Ideas for Small Businesses<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, now that you understand <\/span><i><span style=\"font-weight: 400;\">why <\/span><\/i><span style=\"font-weight: 400;\">you should have a brand awareness strategy, it\u2019s time to look at some key ideas.<\/span><\/p>\n<p>In this section, we\u2019ll explore nine brand strategy ideas that companies have already used to build a great brand image.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Partner_with_Other_Known_Brands\"><\/span><strong><span style=\"color: #993300;\">#1. Partner with Other Known Brands<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Japanese clothing company<\/span> <a href=\"https:\/\/www.uniqlo.com\/in\/en\/\"><i><span style=\"font-weight: 400;\">Uniqlo<\/span><\/i><\/a><span style=\"font-weight: 400;\"> doesn\u2019t like to be pigeon-holed. In an effort to spread, they began sponsoring free admissions to the Museum of Modern Art in New York.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing this, the company pushes its brand name to a new audience and generates a buzz around its company through social media marketing, paid social networks, blog posts, guest posting, social media posts, and other content marketing channels.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Aligning yourself with a respected brand or business will help you inherit the image and reputation of that brand.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/buzzsumo.com\/\"><span style=\"font-weight: 400;\">BuzzSumo<\/span><\/a><span style=\"font-weight: 400;\"> allows you to analyze a popular content strategy and see what type of content your audience likes and shares the most.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14069 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/buzzsumo.png\" alt=\"buzzsumo\" width=\"1223\" height=\"542\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/buzzsumo.png 1223w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/buzzsumo-300x133.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/buzzsumo-1024x454.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/buzzsumo-768x340.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/buzzsumo-595xh.png 595w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Referrals\"><\/span><strong><span style=\"color: #993300;\">#2. Use Referrals<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re sure you\u2019ve heard of <\/span><i><span style=\"font-weight: 400;\">Dropbox. <\/span><\/i><span style=\"font-weight: 400;\">The free sharing and storage service is massively popular, and one of the reasons for that is their use of <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/affiliate-marketing\/\"><span style=\"font-weight: 400;\">referral programs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company made it easy for its users to refer the service to friends and family via email or social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.referralcandy.com\/blog\/referral-program-incentives\/\">The incentive<\/a> here was that you would get more space for every sign-up that you helped Dropbox acquire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing guru Neil Patel reports that this referral program strategy led to a<\/span><a href=\"https:\/\/neilpatel.com\/blog\/dropbox-hacked-growth\/\"><span style=\"font-weight: 400;\"> 60%<\/span><\/a><span style=\"font-weight: 400;\"> surge in sign-ups.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-2\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Think about how your products can leverage self-promotion.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-2\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">InviteBox<\/span><span style=\"font-weight: 400;\"> helps you raise brand awareness and brand positioning via their referral programs by adding referral boxes on your website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14070 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/invitebox.png\" alt=\"invitebox\" width=\"1263\" height=\"582\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/invitebox.png 1263w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/invitebox-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/invitebox-1024x472.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/invitebox-768x354.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/invitebox-595xh.png 595w\" sizes=\"(max-width: 1263px) 100vw, 1263px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Launch_Your_Service_as_a_Closed_Beta_Version\"><\/span><strong><span style=\"color: #993300;\">#3: Launch Your Service as a Closed Beta Version<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">OptinMonster research found that <strong>more than<\/strong><\/span><strong><a href=\"https:\/\/optinmonster.com\/fomo-marketing-examples-to-boost-sales\/\"> 60%<\/a><\/strong><span style=\"font-weight: 400;\"><strong> of millennials make reactive purchases because of the fear of missing out (FOMO)<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can this help you increase brand awareness and build brand recognition?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, you could take a leaf out of <\/span><i><span style=\"font-weight: 400;\">Evernote\u2019s <\/span><\/i><span style=\"font-weight: 400;\">book. The collaborative notebook app launched a beta version for a few months, encouraging people to send invitations for access to this new service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign worked, bringing over 120,000 sign-ups within a few months.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-3\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sometimes exclusivity is the best way of evoking customer interest with brand awareness campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People want to feel special, and nobody likes the idea of missing out.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-3\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/betatesting.com\/\"><span style=\"font-weight: 400;\">Beta Testing<\/span><\/a><span style=\"font-weight: 400;\"> allows you to test the waters and collect user data before scaling your product.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14071 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/betatesting.png\" alt=\"betatesting\" width=\"1356\" height=\"544\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/betatesting.png 1356w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/betatesting-300x120.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/betatesting-1024x411.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/betatesting-768x308.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/betatesting-595xh.png 595w\" sizes=\"(max-width: 1356px) 100vw, 1356px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Align_Your_Value_Proposition_With_the_Customers_Needs\"><\/span><strong><span style=\"color: #993300;\">#4. Align Your Value Proposition With the Customers\u2019 Needs<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, personalization is paramount. It all starts with great audience personas, giving you a clear picture of what your potential customers actually want and need. Since different companies have different target audiences, it can be useful to take the help of experts, like <a href=\"https:\/\/venturesmarter.com\/\">Venture Smarter<\/a> to create your marketing strategies.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By drilling down to find what is truly valuable to the people you are trying to serve, you can align your brand messaging to align your brand awareness marketing efforts with the potential and existing customers&#8217; pain points. <\/span><span style=\"font-weight: 400;\">Major brands like<\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.forbes.com\/sites\/lilachbullock\/2018\/12\/28\/5-brands-taking-personalized-marketing-to-the-next-level\/\"><span style=\"font-weight: 400;\"> Amazon and Netflix<\/span><\/a><span style=\"font-weight: 400;\"> have nailed personalization by offering customers a tailored service, which caters directly to their desires.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-4\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Adopt a customer-centric approach with your strategy, and you will soon become a recognized solution for the problems of your target audience.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-4\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> allows you to segment your audience and create personalized email sequences that speak directly to the needs of each potential customer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12346 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-templates.png\" alt=\"email-templates\" width=\"1349\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-templates.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-templates-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-templates-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-templates-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-templates-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Engage_More_People_With_Video_Content\"><\/span><strong><span style=\"color: #993300;\">#5. Engage More People With Video Content<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not easy to stand out from the sea of competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing is on the rise because it is captivating in ways that text or images simply can&#8217;t be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research shows that adding a video on your landing page can boost conversions by as much as<\/span><a href=\"https:\/\/unbounce.com\/landing-page-articles\/the-benefits-of-using-video-on-landing-pages\/\"><span style=\"font-weight: 400;\"> 80%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-development\/\">Related blog: Understanding the 4 Key Steps to Brand Development &#8212; A Brief Guide<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-5\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Get on the video trend this year to boost audience engagement.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-5\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.nichemarket.co.za\/blog\/nichemarket-advice\/how-to-track-video-views-with-google-analytics\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> can be used to track page views and video interactions.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14072 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-analytics.jpg\" alt=\"google-analytics\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-analytics.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-analytics-300x169.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-analytics-768x432.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-analytics-595xh.jpg 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Offer_a_Freemium_Service\"><\/span><strong><span style=\"color: #993300;\">#6. Offer a Freemium Service<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Over the past few years, the software-as-a-service (SaaS) industry has skyrocketed. Many brands in this space have built brand awareness efforts by offering a freemium service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies got their brand name out there by offering a free-forever, restricted version of their product.<\/span><\/p>\n<p><a href=\"https:\/\/growthhackers.com\/articles\/growth-study-slack-the-fastest-business-app-growth-in-history\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\"> did this to great effect, and the free service stoked the fires enough to convince many consumers to buy the full premium service eventually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the strategy worked so well that <strong>Slack achieved 30% conversion rates on its freemium users.<\/strong><\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-branding\/\">Read also: 9 Types Of Branding And What They Really Mean<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-6\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Offer a freemium product or service to show people your company is willing to give something valuable for no cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People will talk about it, and your brand awareness will spread.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-6\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/product-launch-social-media\/\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\"> can be used to monitor audience engagement and interest on your social channels. It&#8217;s an all-in-one social media management platform designed for small and medium businesses.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14073 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/sprout-social.png\" alt=\"sprout-social\" width=\"1254\" height=\"588\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/sprout-social.png 1254w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/sprout-social-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/sprout-social-1024x480.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/sprout-social-768x360.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/sprout-social-595xh.png 595w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Harness_Social_Proof_to_Persuade_More_People\"><\/span><strong><span style=\"color: #993300;\">#7. Harness Social Proof to Persuade More People<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most consumers trust the opinions of friends and family members and actively consult them prior to making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People care about the customer experiences and opinions of others and place more value on those than they do on the word of a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you see<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/positive-online-reviews-for-your-business\/\"><span style=\"font-weight: 400;\"> positive reviews on a website<\/span><\/a><span style=\"font-weight: 400;\">, it influences your decisions, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yelp<\/span><span style=\"font-weight: 400;\"> is a popular recommendation site that took humanization to a new level by allowing users to create their own profiles. <\/span><span style=\"font-weight: 400;\">This put a face to the names and nurtured a community, making reviews even more trustworthy and improving public relations.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-7\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Creating a community around your brand will drive trust and <a href=\"https:\/\/antavo.com\/blog\/brand-loyalty\/\" data-wpel-link=\"internal\">brand loyalty<\/a> during your brand awareness campaign, which are key prerequisites for brand recognition.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-7\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.taggstar.com\/\"><span style=\"font-weight: 400;\">Taggstar<\/span><\/a><span style=\"font-weight: 400;\"> claims to boost conversion rates by 12% purely by using its tools to leverage social proof on your website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14074 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/taggstar.png\" alt=\"taggstar\" width=\"1212\" height=\"631\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/taggstar.png 1212w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/taggstar-300x156.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/taggstar-1024x533.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/taggstar-768x400.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/taggstar-595xh.png 595w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Follow-Up_with_Remarketing\"><\/span><strong><span style=\"color: #993300;\">#8. Follow-Up with Remarketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you know how online advertising and marketing strategies work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-marketing-automation\/\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span style=\"font-weight: 400;\"> involves quite a few steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A consumer needs a certain product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They search for solutions online, evaluating the available choices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They hesitate and decide against taking any action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They continue to research their options. They start to narrow things down, focusing on a few options that they trust or gravitate towards for some reason.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, they revert to the brand they favor most before converting.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Many companies miss out on the fact that the majority of consumers hesitate.<strong> As little as<\/strong><\/span><strong><a href=\"https:\/\/www.inc.com\/peter-roesler\/why-its-necessary-to-get-consumers-to-visit-your-brands-site-more-than-once.html\"> 2%<\/a> of people are prepared to buy on their first visit to a website.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you can follow up with people after they express some interest, you can maximize your conversion rates.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-8\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">People need time to make a decision, and that can involve several visits to the same site. When visitors leave your site, the sale is not dead.&nbsp;<\/span><\/p>\n<p><strong>Follow up!<\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-8\"><\/span><span style=\"color: #666699;\">Marketing Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=en-GB\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> is all about targeting a specific audience, narrowing your focus to increase brand awareness based on customer attributes, like the devices they use or their geographical locations.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14075 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-ads-1024x474.png\" alt=\"google-ads\" width=\"1024\" height=\"474\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-ads-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-ads-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-ads-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-ads-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/google-ads.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Narrow_Your_Focus_with_Account-Based_Marketing\"><\/span><strong><span style=\"color: #993300;\">#9. Narrow Your Focus with Account-Based Marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The case for aligning your sales and marketing departments is overwhelming: it can deliver a nice 209% growth in revenue.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/basics-account-based-marketing\/\"><span style=\"font-weight: 400;\">Account-based marketing<\/span><\/a><span style=\"font-weight: 400;\"> seeks to coordinate the activities of these two teams so that you can drive tangible results in a more efficient, cost-effective way.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Takeaway-9\"><\/span><span style=\"color: #666699;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Focus on account-based marketing to get a better return on investment (ROI), as your most promising leads often get you the biggest profits.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Tool_Tip-9\"><\/span><span style=\"color: #666699;\">Marketing<\/span> <span style=\"color: #666699;\">Tool Tip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Use a tool like <\/span><a href=\"https:\/\/rebrandly.com\/\"><span style=\"font-weight: 400;\">Rebrandly URL Shortener<\/span><\/a><span style=\"font-weight: 400;\"> to shorten and brand the links you create and share online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using <a href=\"https:\/\/replug.io\/link-shortener\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">branded links<\/a> will improve your brand visibility and, at the same time, turn your links into a promotion for your brand.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14076 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/rebrandly.png\" alt=\"rebrandly\" width=\"1298\" height=\"574\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/rebrandly.png 1298w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/rebrandly-300x133.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/rebrandly-1024x453.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/rebrandly-768x340.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/rebrandly-595xh.png 595w\" sizes=\"(max-width: 1298px) 100vw, 1298px\" \/><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-image\/\">Read also:&nbsp;Top 7 Brand Image Mistakes SMBs Make and How to Avoid Them<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brand_Awareness_Campaigns_The_Fast_and_Smart_Way_to_Build_a_Global_Audience\"><\/span><strong><span style=\"color: #339966;\">Brand Awareness Campaigns: The Fast and Smart Way to Build a Global Audience<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, there is no shortage of marketing technology to <\/span><a href=\"https:\/\/referralrock.com\/blog\/building-brand-awareness\/\"><span style=\"font-weight: 400;\">help a brand build the awareness<\/span><\/a><span style=\"font-weight: 400;\"> and recognition they need to establish a sustainable customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trouble is, even the most motivated marketers can feel overwhelmed by all the apps, tools, and tricks they need to learn.<\/span><\/p>\n<p><strong>Wouldn\u2019t it be much easier to just have one centralized platform that incorporated everything you need? Imagine how easy your marketing campaign would be to manage then.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, such platforms exist.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an era when customer relationships matter more than ever before, a<\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\"> unified CRM (Customer Relationship Management) platform<\/span><\/a><span style=\"font-weight: 400;\"> is an increasingly attractive option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For small businesses, EngageBay is a dream come true.<\/strong> It is an all-in-one marketing, sales, and customer service platform, with integrated CRM. (<a href=\"https:\/\/sourceforge.net\/software\/product\/EngageBay\/\">Read reviews<\/a>)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The coolest thing about EngageBay is that it costs less than $1 a day! <\/span><span style=\"font-weight: 400;\">Just sign up for the forever-free version today, and see your business take off.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the free version packs a punch, with tools like multichannel marketing, web analytics, account-based marketing, a drag-n-drop landing page builder &#8212; the list goes on\u2026<\/span><\/p>\n<p><strong>EngageBay\u2019s reporting dashboards can help you measure your brand awareness.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We also have a comprehensive demo video for you. Check it out:&nbsp;<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"EngageBay Product Demo | All-in-one Marketing, Sales, Support CRM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5fAdDwlx5WY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand development is a journey. Unfortunately, it\u2019s one that many marketers overlook. Without a definite brand awareness strategy, you\u2019ll lose [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":23797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[47,160,6282,25,83,267,76,67],"class_list":["post-3614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-all-in-one-marketing","tag-brand-awareness","tag-brand-awareness-strategy","tag-branding","tag-customer-engagement","tag-digital-marketing","tag-lead-generation","tag-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Brand Awareness Strategy Ideas Your Customers Will Love<\/title>\n<meta name=\"description\" content=\"A brand awareness strategy is a crucial element of successful marketing in 2023. It has the potential to transform your business into an established market leader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Brand Awareness Strategy Ideas for 2024\" \/>\n<meta property=\"og:description\" content=\"A brand awareness strategy is a crucial element of successful marketing in 2023. 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