{"id":36258,"date":"2023-02-07T13:43:46","date_gmt":"2023-02-07T13:43:46","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=36258"},"modified":"2025-01-31T14:23:50","modified_gmt":"2025-01-31T14:23:50","slug":"what-is-mailerlite","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/","title":{"rendered":"What is MailerLite? Reviews, Pricing, Pros and Cons, Alternatives"},"content":{"rendered":"<p>When it comes to email and digital marketing platforms, MailerLite is a popular solution. Known for its clean, modern, and simple user interface, MailerLite has grown well in the space.<\/p>\n<figure id=\"attachment_36273\" aria-describedby=\"caption-attachment-36273\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo.jpg\"><img decoding=\"async\" class=\"wp-image-36273 size-medium\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo-300x200.jpg\" alt=\"MailerLite Logo\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo-1024x682.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo-768x512.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo-1536x1024.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo-595xh.jpg 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/logo.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-36273\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>But, with so many digital marketing and CRM platforms flooding the market, it can often get confusing to figure out the right platform for your particular needs.<\/p>\n<p>We hope to make your research process easier by giving you a complete breakdown of everything you need to know about MailerLite before investing in it.<\/p>\n<p><strong>With this article, you&#8217;ll be able to:<\/strong><\/p>\n<ul>\n<li>Understand what is MailerLite<\/li>\n<li>Get a clear idea of MailerLite pricing plans<\/li>\n<li>Understand the best features of MailerLite<\/li>\n<li>Get a grasp on the pros and cons of MailerLite<\/li>\n<li>Read through some useful user reviews<\/li>\n<li>Find the deliverability rate of MailerLite<\/li>\n<li>Decide if MailerLite is perfect for you or not<\/li>\n<\/ul>\n<p>Let&#8217;s get right into it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#What_is_MailerLite_A_Brief_Overview\" >What is MailerLite? A Brief Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Best_Features_of_MailerLite\" >Best Features of MailerLite<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Drag-and-drop_email_editor\" >Drag-and-drop email editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#AB_Testing_for_emails_and_landing_pages\" >A\/B Testing for emails and landing pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Customer_management_and_segmentation\" >Customer management and segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Landing_page_and_pop-up_editor\" >Landing page and pop-up editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Email_automation_Good_but_not_the_most_powerful\" >Email automation (Good but not the most powerful)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Embed_YouTube_videos_on_emails\" >Embed YouTube videos on emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Value_for_money_and_customer_support\" >Value for money and customer support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#The_Complete_MailerLite_Pricing_Breakdown\" >The Complete MailerLite Pricing Breakdown<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#MailerLite_discount_for_non-profits\" >MailerLite discount for non-profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#MailerLite_pricing_plans_based_on_the_number_of_contacts\" >MailerLite pricing plans based on the number of contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Features_included_in_each_plan\" >Features included in each plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#MailerLite_The_Pros_and_the_Cons\" >MailerLite: The Pros and the Cons<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#MailerLite_Pros\" >MailerLite Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#MailerLite_Cons\" >MailerLite Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Helpful_MailerLite_User_Reviews\" >Helpful MailerLite User Reviews<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#User_Review_1\" >User Review #1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#User_Review_2\" >User Review #2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#User_Review_3\" >User Review #3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#User_Review_4\" >User Review #4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#User_Review_5\" >User Review #5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#Is_MailerLite_the_Best_Option_for_You\" >Is MailerLite the Best Option for You?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#MailerLite_would_work_for_you_if%E2%80%A6\" >MailerLite would work for you if&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#MailerLite_may_not_work_for_you_if%E2%80%A6\" >MailerLite may not work for you if&#8230;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#A_Note_on_MailerLite_Deliverability\" >A Note on MailerLite Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#The_Best_Alternative_to_MailerLite\" >The Best Alternative to MailerLite<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_MailerLite_A_Brief_Overview\"><\/span><span style=\"color: #339966;\"><strong>What is MailerLite? A Brief Overview<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re wondering &#8212; what is MailerLite, exactly? You&#8217;re on the right page.<\/p>\n<figure id=\"attachment_36262\" aria-describedby=\"caption-attachment-36262\" style=\"width: 1318px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlite1.png\"><img decoding=\"async\" class=\"wp-image-36262 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlite1.png\" alt=\"MailerLite overview\" width=\"1318\" height=\"558\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlite1.png 1318w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlite1-300x127.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlite1-1024x434.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlite1-768x325.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlite1-595xh.png 595w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a><figcaption id=\"caption-attachment-36262\" class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/www.mailerlite.com\/\"><em>MailerLite<\/em> <\/a><\/figcaption><\/figure>\n<p>Founded in 2010, MailerLite is a relatively new entrant in the field compared to some of its competitors.<\/p>\n<p>But, this hasn&#8217;t stopped MailerLite from growing. Currently, around 800,000 customers use MailerLite for their email and <a href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\">digital marketing<\/a> needs.<\/p>\n<p>In March 2022, MailerLite launched a new version of its platform. This version changed the pricing plans, and the user interface, and included brand-new features. The old version is now called MailerLite Classic. For this article, we will be looking at the new version of MailerLite.<\/p>\n<p><strong>You can use MailerLite to send <a href=\"https:\/\/www.engagebay.com\/blog\/will-love-15-email-campaigns\/\">email campaigns<\/a>, build landing pages, create marketing automations, and much more.<\/strong><\/p>\n<p>Here are our picks for the best features of MailerLite.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" href=\"https:\/\/www.engagebay.com\/blog\/mailerlite-alternatives\/\">Read also: The Top 11 MailerLite Alternatives for SMBs in 2025<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Features_of_MailerLite\"><\/span><span style=\"color: #339966;\"><strong>Best Features of MailerLite<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s break down our favorite features of MailerLite. These features make it a successful platform for email marketing across industries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Drag-and-drop_email_editor\"><\/span><span style=\"color: #993300;\"><strong>Drag-and-drop email editor<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_36279\" aria-describedby=\"caption-attachment-36279\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled.jpg\"><img decoding=\"async\" class=\"wp-image-36279 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled.jpg\" alt=\"MailerLite drag-and-drop email editor\" width=\"2560\" height=\"1422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled.jpg 2560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled-300x167.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled-1024x569.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled-768x427.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled-1536x853.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled-2048x1138.jpg 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/email-builder-scaled-595xh.jpg 595w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption id=\"caption-attachment-36279\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>The email drag-and-drop editor is quite intuitive and easy to use. There are plenty of options to create your <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">newsletters<\/a> and emails.<\/p>\n<p>Because the editor features a large number of content blocks, it&#8217;s quite easy to add images, CTA buttons, discount vouchers, and interactive elements.<\/p>\n<p>There&#8217;s also a decent collection of modern and functional <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">email templates<\/a> that you can personalize. But, the templates are not available in the free plan.<\/p>\n<p>We also loved the live change tracking feature on the email editor. It&#8217;s quite easy to keep track of changes and undo any mistakes you&#8217;ve made.<\/p>\n<p>MailerLite can also automatically import information from your RSS feed. This makes it a piece of cake to send out curated blog post emails.<\/p>\n<p>Another feature that stands out to us is the ability to add Twitter and Facebook posts directly to your email. This isn&#8217;t offered by many MailerLite alternatives.<\/p>\n<p>In the advanced payment plan, there&#8217;s an HTML editor as well.<\/p>\n<p>The only disadvantage of this editor is its lack of spam testing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_Testing_for_emails_and_landing_pages\"><\/span><span style=\"color: #993300;\"><strong>A\/B Testing for emails and landing pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_36287\" aria-describedby=\"caption-attachment-36287\" style=\"width: 847px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitesplittesting.png\"><img decoding=\"async\" class=\"wp-image-36287 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitesplittesting.png\" alt=\"MailerLite split testing or A\/B testing feature\" width=\"847\" height=\"642\"><\/a><figcaption id=\"caption-attachment-36287\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/blog\/ab-testing-forms\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>Another feature that works pretty well is the A\/B testing or split testing options for emails, <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a>, and pop-ups. This feature is great for companies looking to boost their conversion rates.<\/p>\n<p><strong>Here are some factors for which you can run A\/B tests on MailerLite:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">Subject line<\/a> or headline<\/li>\n<li>Images<\/li>\n<li>CTA buttons<\/li>\n<li>Design elements like color, font, layout, and size<\/li>\n<li>Form position for landing pages (middle of the page, the bottom of the page, etc.)<\/li>\n<li>Form fields<\/li>\n<li>Offers<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Customer_management_and_segmentation\"><\/span><span style=\"color: #993300;\"><strong>Customer management and segmentation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_36280\" aria-describedby=\"caption-attachment-36280\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/subscriber-management.jpg\"><img decoding=\"async\" class=\"wp-image-36280 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/subscriber-management.jpg\" alt=\"MailerLite contact management and segmentation dashboard\" width=\"1440\" height=\"800\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/subscriber-management.jpg 1440w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/subscriber-management-300x167.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/subscriber-management-1024x569.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/subscriber-management-768x427.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/subscriber-management-595xh.jpg 595w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><figcaption id=\"caption-attachment-36280\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>We found that MailerLite performs well regarding contact management or segmentation. There&#8217;s no upper limit on the number of lists you can have in your database. This can be a huge advantage for companies that are scaling rapidly.<\/p>\n<p>You can build two types of lists on MailerLite. They are called &#8212; segments and groups. But, what&#8217;s the difference?<\/p>\n<ul>\n<li>Segments: A customer is added to a segment whenever they complete a trigger action. For instance, when a contact has saved a product from your website, they automatically get added to a particular segment. Segments, as you can imagine, are quite dynamic. MailerLite offers segmentation based on location, engagement with a particular campaign, and periods of extended inactivity.<\/li>\n<li>Groups: This is pretty much a static segment. It groups your contacts based on factors like age, location, interests, etc. You&#8217;ll have to add or delete contacts from groups manually.<\/li>\n<\/ul>\n<p>These contact management features become very important when you need to send personalized messages to different segments or groups in your contact list.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailgun-pricing\/\">Read also: Mailgun Pricing Comparison With Top Alternatives<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landing_page_and_pop-up_editor\"><\/span><span style=\"color: #993300;\"><strong>Landing page and pop-up editor<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another feature that works in MailerLite&#8217;s favor is the landing page and pop-up landing page editor. It&#8217;s intuitive and pretty easy to understand and use.<\/p>\n<figure id=\"attachment_36281\" aria-describedby=\"caption-attachment-36281\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled.jpg\"><img decoding=\"async\" class=\"wp-image-36281 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled.jpg\" alt=\"MailerLite drag-and-drop landing page builder\" width=\"2560\" height=\"1422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled.jpg 2560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled-300x167.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled-1024x569.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled-768x427.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled-1536x853.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled-2048x1138.jpg 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/popup-builder-scaled-595xh.jpg 595w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption id=\"caption-attachment-36281\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>Note that MailerLite offers you direct access to thousands of high-quality images and gifs through their integration with Giphy and Unsplash. There&#8217;s also an in-built image editor. This allows for creating engaging landing pages.<\/p>\n<p>There are several templates available for you to customize, or you can even code or upload your own templates.<\/p>\n<p>Whether you&#8217;re creating an embedded form for your website or a pop-up form, the process is pretty similar and quite easy. You also have the option of giving your contacts a double opt-in form to confirm their subscription.<\/p>\n<p>In the pop-up editor, you have options to decide how and when this pop-up will appear on your contact&#8217;s screen. This could be based on time spent on a page, the scroll depth, or exit intent.<\/p>\n<p>When you use this landing page and <a href=\"https:\/\/www.engagebay.com\/blog\/best-online-form-builders\/\">pop-up builder<\/a> with the email builder, it is quite simple to gather new leads and then run targeted email campaigns or <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip campaigns<\/a>.<\/p>\n<p>MailerLite also offers Shopify and WordPress plug-ins so that pop-ups can be added directly to these platforms as well.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">Read more: 14 Stunning eCommerce Landing Page Examples (With Expert Tips)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_automation_Good_but_not_the_most_powerful\"><\/span><span style=\"color: #993300;\"><strong>Email automation (Good but not the most powerful)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MailerLite has pretty good <a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\">email automation<\/a> solutions. You can set up automated workflows that will trigger emails or autoresponders based on user action or behavior.<\/p>\n<figure id=\"attachment_36295\" aria-describedby=\"caption-attachment-36295\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled.jpg\"><img decoding=\"async\" class=\"wp-image-36295 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled.jpg\" alt=\"MailerLite email automation feature \" width=\"2560\" height=\"1422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled.jpg 2560w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled-300x167.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled-1024x569.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled-768x427.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled-1536x853.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled-2048x1138.jpg 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/automations-scaled-595xh.jpg 595w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption id=\"caption-attachment-36295\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>Let&#8217;s say you want to run a targeted drip campaign for contacts in Canada and USA. You just have to edit the decision steps and use one of the four available modules to set up your workflow.<\/p>\n<p>Then, you can set up a drip campaign for subscribers in Canada and USA. Contact in other locations won&#8217;t receive those emails. This gives you a fair bit of flexibility.<\/p>\n<p>Overall, MailerLite performs better than some competitors when it comes to email automation. But, some advanced features may not be available. But, it&#8217;s a great option for companies that are just starting.<\/p>\n<p><strong>In MailerLite, you can create automations based on triggers like:<\/strong><\/p>\n<ul>\n<li>New subscription sign-up<\/li>\n<li>When a subscriber completes a form<\/li>\n<li>The subscriber clicks on a particular link<\/li>\n<li>Anniversary of a date<\/li>\n<\/ul>\n<p>Although MailerLite doesn&#8217;t allow you to trigger automations based on website visits, the overall automation features and triggers and functional and useful.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Embed_YouTube_videos_on_emails\"><\/span><span style=\"color: #993300;\"><strong>Embed YouTube videos on emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_36289\" aria-describedby=\"caption-attachment-36289\" style=\"width: 1357px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerliteembedvideo.png\"><img decoding=\"async\" class=\"wp-image-36289 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerliteembedvideo.png\" alt=\"MailerLite embed videos in email feature\" width=\"1357\" height=\"700\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerliteembedvideo.png 1357w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerliteembedvideo-300x155.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerliteembedvideo-1024x528.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerliteembedvideo-768x396.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerliteembedvideo-595xh.png 595w\" sizes=\"(max-width: 1357px) 100vw, 1357px\" \/><\/a><figcaption id=\"caption-attachment-36289\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>One feature that sets MailerLite apart from most competitors is the option to add embedded videos to your emails or newsletters.<\/p>\n<p>Using the video block in the drag-and-drop email editor, you can customize the thumbnails, CTA button, and video link. Currently, the video editor works best for YouTube and Vimeo videos.<\/p>\n<p>Although it is possible to add videos from other websites, there may be glitches. So, ensure that you test the video from other websites before sending them out.<\/p>\n<p>Using MailerLite&#8217;s integrations with third-party video apps like Playable, you can even get the video to play within the newsletter.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/flodesk-alternatives\/\">Read also: 16 Superior Flodesk Alternatives for Slick Email Marketing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Value_for_money_and_customer_support\"><\/span><span style=\"color: #993300;\"><strong>Value for money and customer support<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_36284\" aria-describedby=\"caption-attachment-36284\" style=\"width: 1247px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitecustomersupport.png\"><img decoding=\"async\" class=\"wp-image-36284 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitecustomersupport.png\" alt=\"MailerLite customer support \" width=\"1247\" height=\"462\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitecustomersupport.png 1247w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitecustomersupport-300x111.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitecustomersupport-1024x379.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitecustomersupport-768x285.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitecustomersupport-595xh.png 595w\" sizes=\"(max-width: 1247px) 100vw, 1247px\" \/><\/a><figcaption id=\"caption-attachment-36284\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<p>MailerLite also has decent customer support. The same agents respond to customer issues, making it very customer-friendly and quick.<\/p>\n<p>On the free plan, you only have access to email support. If you&#8217;re a subscriber of the premium plan, you&#8217;ll also get access to 24\/7 live chat support. Note that phone support is not available for any plan.<\/p>\n<p>In addition, the MailerLite knowledge base is also very helpful, with video tutorials and online courses that really pack a punch.<\/p>\n<p>So, what do you think of the top MailerLite features?<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailerlite-vs-mailchimp\/\">Read more: MailerLite vs Mailchimp and Other Email Tools<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Complete_MailerLite_Pricing_Breakdown\"><\/span><span style=\"color: #339966;\"><strong>The Complete MailerLite Pricing Breakdown<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re excited about these great features, the next question on your mind would be &#8212; how much do I have to pay to get these features?<\/p>\n<p>We&#8217;re glad you asked!<\/p>\n<p>Essentially, MailerLite offers you four pricing plans to choose from. There&#8217;s a forever free version with limited features. But, if you&#8217;re a business with 100,000 subscribers or more, then you&#8217;ll have to reach out to the vendor for a custom enterprise plan.<\/p>\n<p><strong>Here&#8217;s a breakdown of the four plans if you have under 1,000 subscribers.<\/strong><\/p>\n<figure id=\"attachment_36297\" aria-describedby=\"caption-attachment-36297\" style=\"width: 1026px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitepricingplans.png\"><img decoding=\"async\" class=\"wp-image-36297 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitepricingplans.png\" alt=\"MailerLite pricing plans for 1,000 subscribers or less\" width=\"1026\" height=\"628\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitepricingplans.png 1026w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitepricingplans-300x184.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitepricingplans-1024x627.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitepricingplans-768x470.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitepricingplans-595xh.png 595w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/a><figcaption id=\"caption-attachment-36297\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.mailerlite.com\/pricing\">MailerLite<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite_discount_for_non-profits\"><\/span><span style=\"color: #993300;\"><strong>MailerLite discount for non-profits<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And, if you are a registered non-profit, you&#8217;ll get an additional 30% discount too! That&#8217;s great news for non-profits that are considering using MailerLite.<\/p>\n<figure id=\"attachment_36376\" aria-describedby=\"caption-attachment-36376\" style=\"width: 1012px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitenonprofit-1.png\"><img decoding=\"async\" class=\"wp-image-36376 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitenonprofit-1.png\" alt=\"MailerLite Discount for non-profits \" width=\"1012\" height=\"162\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitenonprofit-1.png 1012w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitenonprofit-1-300x48.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitenonprofit-1-768x123.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitenonprofit-1-595xh.png 595w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/a><figcaption id=\"caption-attachment-36376\" class=\"wp-caption-text\"><em>Source: MailerLite<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite_pricing_plans_based_on_the_number_of_contacts\"><\/span><span style=\"color: #993300;\"><strong>MailerLite pricing plans based on the number of contacts<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>But what if you have more than 1,000 subscribers? Here&#8217;s a breakdown of the three pricing plans based on the maximum number of contacts in your list.<\/p>\n<p>Note that if you have more than 100,000 subscribers, you have the option of choosing a custom plan after contacting MailerLite.<\/p>\n<p>For each paid plan, you also get a free trial period of 30 days.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Maximum no. of contacts&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Free Plan<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Growing Business Plan<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Advanced Plan<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$0\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$9\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$19\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2,500<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$15\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$27\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">10,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$47\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$77\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">20,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$105\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$125\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">30,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$139\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$159\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">40,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$170\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$187\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">50,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$205\/mo.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$247\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">60,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$270\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">80,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$320\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">100,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$360\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">150,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$505\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">200,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$690\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">300,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$980\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">400,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1,260\/mo.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">500,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\/A<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1,600\/mo.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The free plan is for you if you have under 2,500 contacts. The &#8216;Growing Business&#8217; plan can support up to 50,000 contacts. The good news is that you can choose the &#8216;Advanced&#8217; plan or get a custom quote for up to 500,000 contacts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Features_included_in_each_plan\"><\/span><span style=\"color: #993300;\"><strong>Features included in each plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now, it&#8217;s pretty obvious that each plan&#8217;s pricing is based on the kind of features in it. The &#8216;Advanced&#8217; plan will give you better features when compared to the free plan.<\/p>\n<p>Here&#8217;s a breakdown of all the features on each pricing plan so that you can choose the best one for your firm.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Features&nbsp;<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Free Plan<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Growing Business Plan<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Advanced Plan<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Monthly email send limit&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12,000 monthly emails<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited monthly emails&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6,000,000 monthly email sends<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No. of users&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No. of websites supported&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">No. of landing pages supported&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Embedded forms and pop-ups supported&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unlimited&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Promotional pop-ups&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not supported&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not supported&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Supported&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Drag-and-drop email editor&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Newsletter templates use &amp; creation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Remove MailerLite logo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Custom HTML newsletter editor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Email automation builder<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Multiple email automation triggers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dynamic email content<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">RSS campaigns<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Email A\/B testing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Landing page A\/B split testing&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Click maps<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Custom code injection<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sell digital products<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sell recurring subscriptions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">eCommerce integrations<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Email customer support&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Monday-Friday only<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Priority 24\/7 email support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Priority 24\/7 email support<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">24\/7 live chat support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Not Available&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Available&nbsp;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>We suggest you have a handy list of non-negotiable features you cannot function without. Make another list of features that would be great to have, but is not a top priority. Then, select the right plan based on the features and number of contacts you have.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-vs-mailchimp\/\">Read more: Constant Contact vs Mailchimp and Other Email Tools [Tables]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"MailerLite_The_Pros_and_the_Cons\"><\/span><span style=\"color: #339966;\"><strong>MailerLite: The Pros and the Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with everything in life, there are pros and cons to using MailerLite for your email and digital marketing needs. Here&#8217;s a definitive list of pros and cons for you to consider.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite_Pros\"><\/span><span style=\"color: #993300;\"><strong>MailerLite Pros<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The user interface is intuitive and pretty easy to master. This means you&#8217;ll end up spending less time on training and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-onboarding\/\">onboarding<\/a>.<\/li>\n<li>The landing and email drag-and-drop editors are an excellent resource for creating engaging emails and landing pages. You won&#8217;t need separate software for creating pop-ups either.<\/li>\n<li>MailerLite has consistently maintained its high <a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">email deliverability<\/a> rates.<\/li>\n<li>It offers integrations with most third-party apps like Shopify, WooCommerce, and more.<\/li>\n<li>It offers great value for money, and its customer support is known for its prompt and friendly responses.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite_Cons\"><\/span><span style=\"color: #993300;\"><strong>MailerLite Cons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Many of the advanced features, like A\/B tests for landing pages, and dynamic content, are not available in the free plan.<\/li>\n<li>You won&#8217;t have access to any email templates in the free plan.<\/li>\n<li>The new version of MailerLite is only available in English. This could disadvantage people who don&#8217;t work in Anglophone countries.<\/li>\n<li>MailerLite puts you through a rigorous vetting process to keep up its high email deliverability rates. This could be time-consuming and confusing, especially for first-time users.<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sendinblue-pricing\/\">Read also: Sendinblue (Brevo) Pricing: What You Need to Know Before Signing Up<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Helpful_MailerLite_User_Reviews\"><\/span><span style=\"color: #339966;\"><strong>Helpful MailerLite User Reviews<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, let&#8217;s take a look at what users of MailerLite have to say about their experience.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_Review_1\"><\/span><span style=\"color: #993300;\"><strong>User Review #1<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first featured review is from a Director of Social Media Marketing in a company with under 10 employees. Overall, we found that many user reviews mentioned these advantages of using MailerLite.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_36302\" aria-describedby=\"caption-attachment-36302\" style=\"width: 814px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview1.png\"><img decoding=\"async\" class=\"wp-image-36302 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview1.png\" alt=\"User review for MailerLite from Trust Radius \" width=\"814\" height=\"850\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview1.png 814w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview1-287x300.png 287w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview1-768x802.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview1-595xh.png 595w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><figcaption id=\"caption-attachment-36302\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.trustradius.com\/reviews\/mailerlite-2022-02-28-16-09-42\">Trust Radius<\/a><\/em><\/figcaption><\/figure>\n<p>Note that although the MailerLite UI is easy and intuitive, some new users may struggle with creating <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">automation workflows<\/a> without video tutorials.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_Review_2\"><\/span><span style=\"color: #993300;\"><strong>User Review #2<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The second featured review is from a marketing strategist in a large company with around 1,000 employees. As you can see, MailerLite scales well for larger organizations.<\/p>\n<p><figure id=\"attachment_36303\" aria-describedby=\"caption-attachment-36303\" style=\"width: 1353px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview2.png\"><img decoding=\"async\" class=\"wp-image-36303 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview2.png\" alt=\"User review for MailerLite from Capterra\" width=\"1353\" height=\"449\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview2.png 1353w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview2-300x100.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview2-1024x340.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview2-768x255.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview2-595xh.png 595w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/><\/a><figcaption id=\"caption-attachment-36303\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.capterra.co.il\/reviews\/136603\/mailerlite?company_size[]=F#facets\">Capterra Reviews<\/a><\/em><\/figcaption><\/figure>Here, note how this customer also struggled with the setup process. As we explained, MailerLite takes a serious effort to vet you before letting you send emails to preserve its high deliverability rates.<\/p>\n<p>So, ensure that you take customer support and have time to spare while setting up MailerLite to avoid issues.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_Review_3\"><\/span><span style=\"color: #993300;\"><strong>User Review #3<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here&#8217;s one of the best video reviews and a breakdown of crucial MailerLite features. The reviewer also takes you through a brief walkthrough.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"This Email Marketing Platform Surprised Me \/\/ Mailerlite Review 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1JVqs7aW6pQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_Review_4\"><\/span><span style=\"color: #993300;\"><strong>User Review #4<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As with any platform, there are several unsatisfied users of MailerLite. One common thread we noticed in the latest user reviews is their disappointment with customer service.<\/p>\n<p>This was surprising, as MailerLite used to have an excellent reputation for its customer service. Judging by these reviews, the quality may have dropped recently.<\/p>\n<figure id=\"attachment_36304\" aria-describedby=\"caption-attachment-36304\" style=\"width: 1106px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview4.png\"><img decoding=\"async\" class=\"wp-image-36304 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview4.png\" alt=\"User review for MailerLite from Capterra\" width=\"1106\" height=\"448\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview4.png 1106w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview4-300x122.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview4-1024x415.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview4-768x311.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview4-595xh.png 595w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><\/a><figcaption id=\"caption-attachment-36304\" class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/www.capterra.co.il\/reviews\/136603\/mailerlite?overall_rating_ge=2#facets\"><em>Capterra Reviews<\/em> <\/a><\/figcaption><\/figure>\n<p>As you can see, it can get extremely frustrating if your email campaigns are being held up due to <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-orientation\/\">customer service<\/a>. Hopefully, MailerLite was able to resolve this issue for their customer.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Read more: 13 Mailchimp Alternatives With Pricing, Comparison Tables<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_Review_5\"><\/span><span style=\"color: #993300;\"><strong>User Review #5<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here&#8217;s another review from Trust Radius where the user had similar problems with MailerLite customer support.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_36305\" aria-describedby=\"caption-attachment-36305\" style=\"width: 854px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview5.png\"><img decoding=\"async\" class=\"wp-image-36305 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview5.png\" alt=\"User review for MailerLite from Trust Radius\" width=\"854\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview5.png 854w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview5-300x285.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview5-768x728.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/mailerlitereview5-595xh.png 595w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/a><figcaption id=\"caption-attachment-36305\" class=\"wp-caption-text\"><em>Source: <\/em><a href=\"http:\/\/trustradi.us\/V5T62\"><em>Trust Radius<\/em> <\/a><\/figcaption><\/figure>\n<p>That&#8217;s a wrap on the favorable and unfavorable reviews from trusted websites. Now that you know what users say, you&#8217;d wonder if it would work out for your company.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimps-pricing\/\">Read also: How Does Mailchimp&#8217;s Pricing Compare To Its Competitors?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_MailerLite_the_Best_Option_for_You\"><\/span><span style=\"color: #339966;\"><strong>Is MailerLite the Best Option for You?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, there are certain factors to bear in mind before deciding. Let&#8217;s take a look.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite_would_work_for_you_if%E2%80%A6\"><\/span><span style=\"color: #993300;\"><strong>MailerLite would work for you if&#8230;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>You are a beginner to email and digital marketing. The easy-to-use UI and simple drag-and-drop editor lets you create functional and engaging content without knowing how to code.<\/li>\n<li>You&#8217;re a relatively established firm with a relatively modest marketing budget. Even if you have a large number of contacts, MailerLite offers more bang for the buck.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite_may_not_work_for_you_if%E2%80%A6\"><\/span><span style=\"color: #993300;\"><strong>MailerLite may not work for you if&#8230;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>You&#8217;re looking for advanced, accurate <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a> capabilities. There are a limited number of triggers that you can set for each automation. This can be ineffective if your company needs complex automations with multiple custom triggers.<\/li>\n<li>You are looking for in-depth reporting and analytics. While MailerLite does offer a reporting and analytics feature, it leaves a lot wanting. You won&#8217;t get comprehensive reports or social media monitoring features in any plan of MailerLite.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"A_Note_on_MailerLite_Deliverability\"><\/span><span style=\"color: #339966;\"><strong>A Note on MailerLite Deliverability<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.emaildeliverabilityreport.com\/en\/deliverability\/mailerlite\/\">According to Email Report Deliverability analysis<\/a> in December 2022, <strong>only 3.45% of total emails sent through MailerLite did not reach the recipient inbox<\/strong>.<\/p>\n<p>And, around <strong>23% of emails sent through MailerLite were moved to spam after delivery to the recipient&#8217;s inbox<\/strong>.<\/p>\n<p>As far as deliverability rates go, MailerLite performs pretty well and consistently so.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\">Read more: Email Deliverability &#8212; 7 Tips to Get More Clicks, Sells, and Signups<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Best_Alternative_to_MailerLite\"><\/span><span style=\"color: #339966;\"><strong>The Best Alternative to MailerLite<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for a trusted alternative to MailerLite that is equally affordable and offers excellent customer support, EngageBay may be the digital and email platform you&#8217;re looking for.<\/p>\n<p>And, what&#8217;s more, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay offers a free integrated Customer Relationship Management (CRM)<\/a> suite that allows you to coordinate your marketing, sales, and customer service teams to provide excellent end-to-end customer experience.<\/p>\n<p>EngageBay also offers a forever free subscription for small businesses. And, the basic plan starts at $12.74 per month.<\/p>\n<p>Here&#8217;s a comparison of MailerLite and EngageBay curated by Finances Online. In user satisfaction, EngageBay wins clearly over MailerLite.<\/p>\n<figure id=\"attachment_36308\" aria-describedby=\"caption-attachment-36308\" style=\"width: 1271px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/engagebaymailerlite.png\"><img decoding=\"async\" class=\"wp-image-36308 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/engagebaymailerlite.png\" alt=\"EngageBay vs MailerLite comparison from Finances Online\" width=\"1271\" height=\"682\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/engagebaymailerlite.png 1271w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/engagebaymailerlite-300x161.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/engagebaymailerlite-1024x549.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/engagebaymailerlite-768x412.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/engagebaymailerlite-595xh.png 595w\" sizes=\"(max-width: 1271px) 100vw, 1271px\" \/><\/a><figcaption id=\"caption-attachment-36308\" class=\"wp-caption-text\"><em>Source: <\/em><a href=\"https:\/\/comparisons.financesonline.com\/engagebay-vs-mailerlite\"><em>Finances Online<\/em> <\/a><\/figcaption><\/figure>\n<p>If you think EngageBay could be a right fit for you, <a href=\"https:\/\/meetings.engagebay.com\/book-demo\">get in touch with us for a free demo<\/a>.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to email and digital marketing platforms, MailerLite is a popular solution. Known for its clean, modern, and [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":36481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[333],"tags":[7928,7926,7930,7927,7932,7931,7924,7925,7923,7929],"class_list":["post-36258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternatives","tag-mailerlite-a-b-testing","tag-mailerlite-automation","tag-mailerlite-customer-support","tag-mailerlite-email-deliverability","tag-mailerlite-email-design","tag-mailerlite-email-newsletter","tag-mailerlite-features","tag-mailerlite-integrations","tag-mailerlite-pricing","tag-mailerlite-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is MailerLite? Reviews, Pricing, Pros and Cons, Alternatives<\/title>\n<meta name=\"description\" content=\"Everything you need to know about MailerLite, including pricing, top features, reviews, pros &amp; cons, deliverability, and alternatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is MailerLite? Reviews, Pricing, Pros and Cons, Alternatives\" \/>\n<meta property=\"og:description\" content=\"Everything you need to know about MailerLite, including pricing, top features, reviews, pros &amp; cons, deliverability, and alternatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T13:43:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T14:23:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/what-is-mailerlite.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Krishna Varma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krishna Varma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/\"},\"author\":{\"name\":\"Krishna Varma\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ba9aa7449537829b6c106b6046dc483e\"},\"headline\":\"What is MailerLite? 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