{"id":37359,"date":"2023-02-27T13:56:24","date_gmt":"2023-02-27T13:56:24","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=37359"},"modified":"2026-02-10T08:54:17","modified_gmt":"2026-02-10T08:54:17","slug":"types-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/","title":{"rendered":"Master the Key Types of Email Marketing Campaigns: A Blueprint"},"content":{"rendered":"<p>How many types of email marketing are there? Well, the major types of email marketing include:<\/p>\n<ol>\n<li>The welcome email series<\/li>\n<li>Post-purchase (retention) emails&nbsp;<\/li>\n<li>Social media connect emails<\/li>\n<li>The &#8216;brand story&#8217; email<\/li>\n<li>The triggered email sequence<\/li>\n<li>Newsletter emails<\/li>\n<li>Seasonal email campaigns<\/li>\n<li>Cart abandonment emails<\/li>\n<li>The re-engagement email sequence<\/li>\n<li>Product update emails<\/li>\n<li>Internal update emails<\/li>\n<li>The &#8216;new content&#8217; announcement<\/li>\n<li>Video email marketing<\/li>\n<li>Review request emails<\/li>\n<li>Event invitation emails<\/li>\n<li>Referral emails<\/li>\n<li>&#8216;Thank you&#8217; emails<\/li>\n<li>Milestone emails<\/li>\n<li>Cross-sell emails<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In this article, you&#8217;ll discover all the important types of <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaign-ideas\/\">email marketing campaigns<\/a> you must master for extraordinary marketing results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve also shared insights like the right time to send your emails. The article also covers some great <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing examples<\/a> to learn from.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/#Email_Marketing_Statistics_in_a_Nutshell\" >Email Marketing Statistics in a Nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/#19_Types_of_Email_Marketing_Campaigns_To_Master\" >19 Types of Email Marketing Campaigns To Master<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing_Statistics_in_a_Nutshell\"><\/span><span style=\"color: #339966;\"><b>Email Marketing Statistics in a Nutshell<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we begin, let&#8217;s look at individual email marketing statistics. Statista states global email users are estimated to grow to&nbsp;<\/span><a href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/#topicOverview\"><span style=\"font-weight: 400;\">4.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Approximately 306 billion emails are sent and received daily worldwide, with individuals receiving, on average, <\/span><a href=\"https:\/\/www.getmailbird.com\/email-use-statistics\/#:~:text=This%20means%20that%20up%20to,might%20still%20require%20your%20attention.\"><span style=\"font-weight: 400;\">96 emails daily<\/span><\/a><span style=\"font-weight: 400;\">, 33 of which go unread. <\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to stand out in your audience&#8217;s inbox, you must send targeted emails to a specific audience at the right time. This way, you effectively nurture leads, build <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">brand awareness<\/a>, and drive revenue.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/\">Read also: How to Run Targeted Email Marketing Campaigns For High ROI<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"19_Types_of_Email_Marketing_Campaigns_To_Master\"><\/span><span style=\"color: #339966;\"><b>19 Types of Email Marketing Campaigns To Master<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s get into the details of all the important types of email marketing. If we are to sell (anything) online, we must master these types of emails.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>1. The welcome email series&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is one of the most critical components of an effective email marketing strategy. It is a <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">sequence of email<\/a> series sent to new subscribers after signing up for your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This series aims to introduce your brand to your audience, build trust, and encourage engagement with your content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But a <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome email series<\/a> is much more than just a polite greeting. It&#8217;s an opportunity to make a great first impression and set the tone for your relationship with your new subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On average, welcome emails have a <\/span><a href=\"https:\/\/act-on.com\/blog\/proven-tactics-for-engaging-and-successful-welcome-emails\/#:~:text=First%2C%20welcome%20emails%20are%20opened,messages%20than%20other%20marketing%20emails.\"><span style=\"font-weight: 400;\">50% open rate<\/span><\/a><span style=\"font-weight: 400;\">, meaning that over 75% of people are likelier to open these messages than other marketing emails.<\/span><\/p>\n<p><strong>So, what makes a great welcome email series? Here are some quick ways to create a compelling series:<\/strong><\/p>\n<ul>\n<li><b> Personalization is vital<\/b><span style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/startupbonsai.com\/personalization-statistics\/\"><span style=\"font-weight: 400;\"> 80%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers will only buy from a brand that personalizes its messages. In addition, personalizing subject lines can lead to a 50% higher open rate.&nbsp; <\/span>A way to personalize your emails is by sending relevant messages to your subscribers to celebrate their special days, such as Anniversaries, Birthdays, or Milestone achievements.<\/li>\n<li><b> Keep it simple.<\/b><span style=\"font-weight: 400;\"> Your welcome emails should be easy to read and understand. Use simple language and focus on one or two key messages in each email. Always remember, less is more.<\/span><\/li>\n<li><b> Show your personality.<\/b><span style=\"font-weight: 400;\"> Your welcome email series is an excellent chance to showcase your brand&#8217;s personality and voice. Don&#8217;t be afraid to be authentic and inject humor or personality into your emails.<\/span><\/li>\n<li><b> Include a clear call to action.<\/b><span style=\"font-weight: 400;\"> Your welcome email series should include a clear call-to-action that encourages subscribers to take action, whether to read your latest blog post, follow you on social media, or purchase.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On EngageBay, you can choose from a series of ready-to-use, attractive <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\"> to find the best pick for your email needs.<\/span><\/p>\n<figure id=\"attachment_37366\" aria-describedby=\"caption-attachment-37366\" style=\"width: 1339px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/g1yk6zmlnt3po3ynf275sg758sgq997k3c1xqru9l75ic9duhg.jpeg\"><img decoding=\"async\" class=\"wp-image-37366 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/g1yk6zmlnt3po3ynf275sg758sgq997k3c1xqru9l75ic9duhg.jpeg\" alt=\"Email template\" width=\"1339\" height=\"631\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/g1yk6zmlnt3po3ynf275sg758sgq997k3c1xqru9l75ic9duhg.jpeg 1339w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/g1yk6zmlnt3po3ynf275sg758sgq997k3c1xqru9l75ic9duhg-300x141.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/g1yk6zmlnt3po3ynf275sg758sgq997k3c1xqru9l75ic9duhg-1024x483.jpeg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/g1yk6zmlnt3po3ynf275sg758sgq997k3c1xqru9l75ic9duhg-768x362.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/g1yk6zmlnt3po3ynf275sg758sgq997k3c1xqru9l75ic9duhg-595xh.jpeg 595w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/a><figcaption id=\"caption-attachment-37366\" class=\"wp-caption-text\"><em>Customizable email templates on EngageBay<\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><b>2. Post-purchase emails to drive customer retention<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Getting customers to purchase is just the first step as an online retailer. The real challenge is getting them to come back for more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where post-purchase emails come in. They are <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing-crm\"><span style=\"font-weight: 400;\">automated emails<\/span><\/a><span style=\"font-weight: 400;\"> to engage customers after purchasing, encouraging them to return to your store repeatedly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, this is critical to your business&#8217;s success because reports show that repeat customers are <\/span><span style=\"font-weight: 400;\">9x more<\/span><span style=\"font-weight: 400;\"> likely to purchase than first-time shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Post-purchase emails are effective for several reasons. First, they allow you to thank your customers for their purchases and show appreciation for their business. This gesture can go a long way toward <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/happy-customers-strategies\/\"><span style=\"font-weight: 400;\">building customer loyalty<\/span><\/a><span style=\"font-weight: 400;\"> and fostering a healthy relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, you can use post-purchase drip emails to upsell or <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\"><span style=\"font-weight: 400;\">cross-sell<\/span><\/a><span style=\"font-weight: 400;\"> related products. For example, if a customer buys a pair of shoes from your online store, you could send them an email suggesting a matching handbag or accessories. This increases the likelihood of a repeat purchase and helps personalize the customer&#8217;s shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use Post-purchase <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip emails<\/a> to gather valuable customer feedback. By asking your subscribers to rate their experience or leave a review, you can gain insights into what&#8217;s working well and where to improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s best to send post-purchase email campaigns immediately after purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a post-purchase email.&nbsp;<\/span><\/p>\n<figure id=\"attachment_37367\" aria-describedby=\"caption-attachment-37367\" style=\"width: 441px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/order-confirmation-email.webp\"><img decoding=\"async\" class=\"size-full wp-image-37367\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/order-confirmation-email.webp\" alt=\"Post purchase email template\" width=\"441\" height=\"1999\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/order-confirmation-email.webp 441w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/order-confirmation-email-66x300.webp 66w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/order-confirmation-email-226x1024.webp 226w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/order-confirmation-email-339x1536.webp 339w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/a><figcaption id=\"caption-attachment-37367\" class=\"wp-caption-text\"><em>Image courtesy: Really Good Emails<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-newsletter-software\/\">Read also: 21 Email Newsletter Software: What\u2019s Hot in 2024?<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Social media connect emails<br \/>\n<\/strong><\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h3>\n<figure id=\"attachment_37371\" aria-describedby=\"caption-attachment-37371\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/social-media-icons.gif\"><img decoding=\"async\" class=\"size-full wp-image-37371\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/social-media-icons.gif\" alt=\"Social media Gif\" width=\"480\" height=\"480\"><\/a><figcaption id=\"caption-attachment-37371\" class=\"wp-caption-text\"><em>Source: Cliply<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Social media has become integral to our lives. That&#8217;s why connect-via-social campaign email is crucial for your business&#8217;s success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connect-via-social campaign email is an email marketing strategy allowing subscribers to connect with you on social media platforms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every email marketer aims to maximize touchpoints with subscribers and prospects and consistently look for ways to connect with subscribers on other platforms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do that is by sending connect-via social campaigns. This type of email works best for new subscribers or <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\"><span style=\"font-weight: 400;\">leads you are nurturing<\/span><\/a><span style=\"font-weight: 400;\">. If your business just launched its media platforms, it may be an excellent time to send out connect-via-social campaign emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Connect-via-Social Campaign Email strategy also helps you build brand awareness and increase engagement. By including <\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\">ocial media buttons and links<\/span><span style=\"font-weight: 400;\"> in your email campaigns, you encourage your audience to follow your social media accounts and engage with your content. This, in turn, can lead to increased website traffic and conversions.<\/span><\/p>\n<p><strong>Here&#8217;s a template for you to use as the content for your email asking your new subscribers to connect with your brand on social media \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Dear {Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a valued community member, we invite you to join us on social media. Our social media channels are the perfect way to stay up-to-date with our company&#8217;s latest news and information and connect with other fans and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll get exclusive content, sneak peeks, and special promotions by following us on Facebook, Twitter, and LinkedIn. You&#8217;ll also be able to share your feedback, comments, and suggestions with us, helping us improve and grow as a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To become a part of our social media family, click on the links below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Insert links to social media profiles}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We look forward to connecting with you on social media and updating you on our latest news and developments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your brand signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email\/\">How To Write a Winning Introduction Email<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>4. The &#8216;brand story&#8217; email<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand story emails are a powerful tool for connecting with your audience and creating meaningful relationships. These emails share the history and values that underpin your brand, allowing customers to connect on a deeper level beyond just the products or services offered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done right, brand story emails can be incredibly compelling, engaging, and emotionally appealing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you create a compelling brand story email?<\/span><\/p>\n<ul>\n<li><b>Start with your brand story: <\/b>Before creating a brand story email, you need to know your brand story. What are your company&#8217;s origins? What are your values? What makes your brand unique? Spend time crafting your brand story, so you have a straightforward narrative to share with your audience.<\/li>\n<li><b> Focus on the human element: <\/b>People connect with people, so be sure to share the stories of the individuals behind your brand. For example, share stories of how your company has impacted people&#8217;s lives or how your products or services have helped to solve a problem.<\/li>\n<li><b>Use visuals to enhance your story: <\/b>Visuals can enhance your brand story, making it more engaging and memorable. Consider using images or videos to help bring your brand story to life.<\/li>\n<li><b>Be authentic and transparent: <\/b>Transparency and authenticity are critical when sharing your brand story. Be honest about your company&#8217;s history, values, and goals. Share both the successes and the challenges you&#8217;ve faced along the way.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Need ideas on the kind of brand story emails to send? We&#8217;ve got you covered. Here is a list of types of brand email stories you can send.<\/span><\/p>\n<ol>\n<li><b> The values story: <\/b><span style=\"font-weight: 400;\">This type of brand story email focuses on the company&#8217;s core values and what they stand for. For example, a sustainable fashion brand might share its commitment to ethical manufacturing practices and reduce its environmental impact.<\/span><\/li>\n<li><b> The milestone story:<\/b><span style=\"font-weight: 400;\"> This type of brand story email celebrates a significant milestone in your company&#8217;s history. For example, you can share a retrospective of your most significant accomplishments over the past decade.<\/span><\/li>\n<li><b> The customer success story: <\/b><span style=\"font-weight: 400;\">This type of brand story email highlights how your company&#8217;s products or services have helped customers achieve their goals or overcome challenges. For example, if you run a fitness brand, you might share a story of how a customer lost significant weight and improved their health through using your products.<\/span><\/li>\n<li><b> The employee story: <\/b><span style=\"font-weight: 400;\">This type of brand story email focuses on the people behind the brand. For example, if you run a software company, consider sharing the story of one of your employees and their journey to becoming a software developer or a team member.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Regardless of the type of brand story email, the goal remains constant to get a personal and emotional connection with your subscribers while reinforcing the brand&#8217;s values and mission.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the trick is to limit the sending of this category of emails to quarterly or bimonthly. Sending it less frequently yields better results.<\/span><\/p>\n<p><strong>Here&#8217;s an example of a brand story email to draw inspiration from \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<figure id=\"attachment_37372\" aria-describedby=\"caption-attachment-37372\" style=\"width: 564px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/2d8680199266884754cf303e0a0cbfce.jpg\"><img decoding=\"async\" class=\"size-full wp-image-37372\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/2d8680199266884754cf303e0a0cbfce.jpg\" alt=\"Brand story email template\" width=\"564\" height=\"1046\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/2d8680199266884754cf303e0a0cbfce.jpg 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/2d8680199266884754cf303e0a0cbfce-162x300.jpg 162w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/2d8680199266884754cf303e0a0cbfce-552x1024.jpg 552w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><figcaption id=\"caption-attachment-37372\" class=\"wp-caption-text\"><em>&nbsp;Image source: Pinterest<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-anatomy\/\">Read also: Email Anatomy 101: Essential Email Parts You Shouldn\u2019t Ignore<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>5. The triggered email series&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are automated emails sent out to specific email segments after being triggered by a particular action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than sending generic, one-size-fits-all messages to your entire email list, <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">triggered email series<\/a> use <\/span><span style=\"font-weight: 400;\">customer data<\/span><span style=\"font-weight: 400;\"> and behavior to deliver personalized, relevant messages at just the right time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, these campaigns effectively engage customers and drive conversions, making them a valuable addition to any business&#8217;s marketing toolkit.<\/span><\/p>\n<p><strong>Types of triggered emails include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A welcome series email for new email subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A ticket confirmation email for subscribers who signup for your event.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A product guide for customers who made a recent purchase.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have identified your triggers, you can create campaigns triggered by those actions. A triggered email series&#8217;s most significant advantage is creating personalized responses to a subscriber&#8217;s action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create <\/span><span style=\"font-weight: 400;\">triggered emails<\/span><span style=\"font-weight: 400;\"> for free using EngageBay&#8217;s excellent <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing-crm\">email marketing CRM<\/a>.<\/span><\/p>\n<p><strong>Here&#8217;s how a triggered email sequence for a fitness studio might look like \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<p><b>Trigger: New Member Signup<\/b><\/p>\n<p><b>Email 1 (sent immediately after signup):<\/b><span style=\"font-weight: 400;\"> Welcome email + Overview of studio facilities and services.<\/span><\/p>\n<p><b>Email 2 (sent two days after email 1):<\/b><span style=\"font-weight: 400;\"> Introduction to the studio&#8217;s instructors, their specialties, and a recommended class schedule based on the member&#8217;s goals and fitness level.<\/span><\/p>\n<p><b>Email 3 (sent five days after email 2):<\/b><span style=\"font-weight: 400;\"> Educational content on fitness and wellness topics (e.g., nutrition, injury prevention, mental health) and how the studio can help members achieve their goals.<\/span><\/p>\n<p><b>Email 4 (sent 10 days after email 3): <\/b><span style=\"font-weight: 400;\">Invitation to a member-only event, such as a private class or workshop, to help them feel part of the community and connect with other members.<\/span><\/p>\n<p><b>Email 5 (sent 15 days after email 4):<\/b><span style=\"font-weight: 400;\"> Feedback request to learn more about the member&#8217;s experience and make necessary adjustments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a video<\/span><span style=\"font-weight: 400;\"> to create automated email sequences for your marketing campaigns in <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>. If you prefer a text guide,<a href=\"https:\/\/www.engagebay.com\/support\/create-email-sequences\"> click here.<\/a><\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Email Marketing Sequences in EngageBay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N0s4rv5789Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">10 Best Trigger Email Marketing Campaigns (+ 5 Top Software)<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Newsletters for marketing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This category of emails has stood the test of time. According to a <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> study, 81% of B2B marketers report <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">email newsletter<\/a> is their most used form of content marketing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent newsletter can distinguish between building a loyal following and being ignored in a sea of emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, crafting a compelling newsletter email is possible and can be incredibly effective with the right strategy and approach.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A newsletter email is highly beneficial in keeping your subscribers up-to-date on new products, promotions, and upcoming events.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you&#8217;re a fashion retailer, you could send a newsletter to your subscribers featuring the latest fashion trends, new arrivals, and exclusive promotions. In addition, this could include high-quality product images, descriptions, and links to purchase items directly from the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example of when a newsletter email is highly beneficial is when you want to establish your business as a thought leader. For instance, a digital marketing agency could send out a newsletter email to its subscribers with industry insights, tips, and best practices for <a href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\">digital marketing<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, this email could include links to blog posts or whitepapers, providing subscribers with valuable information that can help them improve their marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In both instances, newsletter emails can be highly beneficial because they keep subscribers engaged with the brand, provide valuable information, and offer opportunities for subscribers to make purchases or take other actions that benefit the business. It works best to send newsletters monthly to keep your subscribers informed.&nbsp;<\/span><\/p>\n<p><strong>Here\u2019s a great example of an email newsletter by Asana \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<figure id=\"attachment_37379\" aria-describedby=\"caption-attachment-37379\" style=\"width: 1025px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/asana-newsletter-example.webp\"><img decoding=\"async\" class=\"size-full wp-image-37379\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/asana-newsletter-example.webp\" alt=\"Email newsletter template\" width=\"1025\" height=\"1126\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/asana-newsletter-example.webp 1025w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/asana-newsletter-example-273x300.webp 273w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/asana-newsletter-example-932x1024.webp 932w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/asana-newsletter-example-768x844.webp 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/asana-newsletter-example-595xh.webp 595w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/a><figcaption id=\"caption-attachment-37379\" class=\"wp-caption-text\"><em>Courtesy:<\/em> <em>Really Good<\/em> Emails<\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/newsletter-sign-up-examples\/\">14 Inspiring Newsletter Sign-Up Examples From Top Brands<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>7. Seasonal campaigns<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They are a great way to tap into the year&#8217;s natural rhythms and personally connect with your customers. Whether it&#8217;s the Winter holidays, <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/black-friday-cyber-monday-email-campaigns\/\"><span style=\"font-weight: 400;\">Black Frida<\/span><\/a><span style=\"font-weight: 400;\">y, Valentine&#8217;s Day, or Easter holidays, seasonal campaigns help you create excitement and a sense of urgency around your brand and product offering.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even better, in such seasons, people are more willing to spend. As a result, you increase your chances of closing sales by sending out timely seasonal campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, for Easter, consumers plan to spend, on average, <\/span><span style=\"font-weight: 400;\">$179<\/span><span style=\"font-weight: 400;\">, amounting to a collective spend of $21.6 billion in the US alone.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right approach and messaging, you can capitalize on the excitement and anticipation of seasonal events and turn them into a profitable tool to <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/customer-segmentation\"><span style=\"font-weight: 400;\">drive sales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a jewelry brand might send a Mother&#8217;s Day email campaign in the weeks leading up to the holiday to promote their pieces as the perfect gift for moms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email might feature heartwarming stories about moms, gift recommendations for different types of moms (e.g., &#8220;Gifts for New Moms,&#8221; &#8220;Gifts for Working Moms&#8221;), or a special promotion for mums.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One key aspect of successful seasonal campaigns is relevance. Customers are likelier to engage with content relevant to their lives and experiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><span style=\"font-weight: 400;\">example, a back-to-school campaign that targets college students will be different from a campaign targeting parents of young children. Understanding your audience and crafting content that meets their needs is critical to making seasonal emails work for you.<\/span><\/p>\n<figure id=\"attachment_37382\" aria-describedby=\"caption-attachment-37382\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Easter-email-marketing-campaign-hotel-chocolat.jpg\"><img decoding=\"async\" class=\"size-full wp-image-37382\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Easter-email-marketing-campaign-hotel-chocolat.jpg\" alt=\"Seasonal campaign emails\" width=\"701\" height=\"1148\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Easter-email-marketing-campaign-hotel-chocolat.jpg 701w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Easter-email-marketing-campaign-hotel-chocolat-183x300.jpg 183w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Easter-email-marketing-campaign-hotel-chocolat-625x1024.jpg 625w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Easter-email-marketing-campaign-hotel-chocolat-595xh.jpg 595w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><figcaption id=\"caption-attachment-37382\" class=\"wp-caption-text\"><em>Image source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-software\/\">Read also: 15 Email Sequence Software To Ignite Your Campaigns<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>8. Cart abandonment email series<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cart abandonment is a frustrating reality for eCommerce retailers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As per a <\/span><a href=\"https:\/\/www.drip.com\/blog\/cart-abandonment-statistics#:~:text=They%20calculated%20data%20from%2041,commerce%20store%20owners%20find%20troubling.\"><span style=\"font-weight: 400;\">Baymard Institute<\/span><\/a><span style=\"font-weight: 400;\"> study, the average cart abandonment rate is around 70%, which means that for every ten customers who add items to their cart, only three complete the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there&#8217;s a way to win back significant lost sales through the abandoned cart email series. These <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">automated email campaigns<\/a> are sent to customers who abandon their carts, reminding them of the items they left behind and encouraging them to complete their purchases.&nbsp;<\/span><\/p>\n<p><b>Ideally, you should send out your first abandoned cart series within an hour of the customer leaving their cart. The second email in the series should be sent 24 hours later, and the third one should be sent 48 hours after the second one.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This email should remind them of the items they left behind and encourage them to complete their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before crafting an abandoned cart email series, it&#8217;s essential to understand why customers abandon their carts in the first place. Common reasons include unexpected shipping costs, complicated checkout processes, comparison shopping, or getting distracted during a purchase.<\/span><\/p>\n<p><strong>Here are some abandoned cart email series templates for eCommerce \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<p><strong>Email 1: Reminder<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Subject line: You left something in your cart!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hello {Customer Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We noticed you left some items in your cart on our website and wanted to remind you of them. So make sure to take advantage of the things you love!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click the button below to return to your cart and complete your purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;Button: Return to Cart&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for considering our store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your Store}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Email 2: Make an offer<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Subject line: Get 10% off your abandoned cart!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hello {Customer Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We noticed you left some items in your cart and wanted to offer you a special discount.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, as a thank you for considering our store, we&#8217;re offering you 10% off your entire purchase only if you complete your purchase now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click the button below to go back to your cart and complete your purchase, and your discount will be applied at checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;Button: Return to Cart&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your Store}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Email 3: Create urgency<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Subject line: Last chance to complete your purchase!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hello {Customer Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is your last chance to complete your purchase! We noticed that you left some items in your cart, and we want you to take advantage of them. But hurry, your items will only be reserved for a while!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click the button below to return to your cart and complete your purchase before it&#8217;s too late.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;Button: Return to Cart&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your Store}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The first email is a simple reminder that the customer left items in their cart and encourages them to complete their purchase. The second email offers a discount to incentivize the customer to complete their purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the third email creates urgency by letting customers know their items won&#8217;t be reserved forever.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">Read also: From Lost Sale to Sure Sale: Mastering the eCommerce Abandoned Cart Email<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>9. The re-engagement campaign<\/b><\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are powerful email series designed to reconnect with inactive subscribers and reignite their interest in your brand. These emails are specifically designed to target subscribers who have not engaged with your company&#8217;s emails for up to <\/span><a href=\"https:\/\/myemma.com\/blog\/how-to-send-an-effective-re-engagement-email\/\"><span style=\"font-weight: 400;\">90 days<\/span><\/a><span style=\"font-weight: 400;\">, prompting them to take action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you run an online clothing store and have noticed many subscribers last engaged with your emails over three months. You decide to launch a re-engagement campaign to encourage these subscribers to come back and start shopping again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your re-engagement campaign email, you acknowledge their inactivity and express your concern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might say, &#8220;We haven&#8217;t heard from you in a while and wanted to ensure everything is okay. We value you as a customer and want to ensure you get the most out of our store.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you could offer an incentive such as a 10% discount on their next purchase or free shipping on their next order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> For example, you might say, &#8220;As thanks for your continued support, we&#8217;d like to offer you 10% off your next purchase with us. Use the code WELCOME10 at checkout.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make your email visually appealing and easy to read, you could use high-quality images of your products and make sure the layout is clean and uncluttered.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, this re-engagement campaign email can be a powerful way to reconnect with inactive subscribers and encourage them to start shopping with you again. <\/span><\/p>\n<p><strong>Here\u2019s an example of a re-engagement email \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<figure id=\"attachment_37384\" aria-describedby=\"caption-attachment-37384\" style=\"width: 938px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/grammarly-email-re-engagement-938x1200-1.png\"><img decoding=\"async\" class=\"size-full wp-image-37384\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/grammarly-email-re-engagement-938x1200-1.png\" alt=\"Re-engagement email sample\" width=\"938\" height=\"1200\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/grammarly-email-re-engagement-938x1200-1.png 938w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/grammarly-email-re-engagement-938x1200-1-235x300.png 235w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/grammarly-email-re-engagement-938x1200-1-800x1024.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/grammarly-email-re-engagement-938x1200-1-768x983.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/grammarly-email-re-engagement-938x1200-1-595xh.png 595w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/a><figcaption id=\"caption-attachment-37384\" class=\"wp-caption-text\"><em>Image source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-inbound-strategy\/\">Read more: How Email Marketing Can Fuel Your Overall Inbound Strategy<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>10. Product update email<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Product update emails announce new product releases or updates on existing products. These emails provide an opportunity to showcase the value of your product, highlight new features or enhancements, and keep your customers engaged and excited about what&#8217;s to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you run a social media management platform, and you&#8217;ve just launched a new feature that allows users to schedule Reels on <\/span><span style=\"font-weight: 400;\">Instagram<\/span><span style=\"font-weight: 400;\">. In your product email, you might start by acknowledging the challenge of creating and publishing Reels in real-time and how the new feature will help to solve this problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, highlight the update&#8217;s essential features, such as previewing <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/best-time-to-post-reels-on-instagram\/\"><span style=\"font-weight: 400;\">Reels<\/span><\/a><span style=\"font-weight: 400;\">, selecting a cover image, and scheduling posts for optimal engagement. Finally, use visuals such as screenshots or videos to show how the new feature works and provide a clear understanding of what the update offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the email more personalized, <\/span><span style=\"font-weight: 400;\">segment your email lis<\/span><span style=\"font-weight: 400;\">t and tailor the message to each customer&#8217;s needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> For example, if the update is geared towards a particular industry or customer type, ensure your messaging is targeted to address their pain points.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/\">B2B Email Marketing Examples From Billion Dollar Companies<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>11. Internal updates<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Internal update emails provide a way to keep employees informed and aligned with your brand&#8217;s progress. In addition, these emails are essential for promoting transparency and fostering a culture of collaboration and open communication within the organization.<\/span><\/p>\n<p><strong>Here&#8217;s a template you can use for internal update emails \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Subject line: Update on the XYZ Project<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dear {Team member name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want to update you on the XYZ Project, which has been our focus for the past few months. We&#8217;ve made some significant progress and are excited about what&#8217;s ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, I want to thank everyone for their hard work and dedication. As a result, we completed the project&#8217;s initial development phase on time and within budget. Our client is delighted with our work so far, and we&#8217;re looking forward to presenting our final product to them in the coming weeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving forward, we&#8217;ll be transitioning into the project&#8217;s testing phase. This is critical to ensure the product works correctly and meets our client&#8217;s needs. But, again, we&#8217;ll need your continued support and attention to detail to ensure we get this right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have concerns or questions about the project or the testing phase, please don&#8217;t hesitate to contact the project team. We value your input and feedback and want to ensure we&#8217;re all on the same page as we move forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you again for your hard work and dedication. I&#8217;m looking forward to seeing what we can accomplish together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your Name}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-kpis\/\">14 Key Email Marketing KPIs Every Marketer Should Master in 2023<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>12. New content announcements<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">New content announcement emails are a great way to promote your latest content to your audience. Whether it&#8217;s a new blog post, product launch, or ebook, an email can help you generate excitement and drive traffic to your website or landing page (sign up for EngageBay\u2019s <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\"><span style=\"font-weight: 400;\">free landing page builder<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email typically includes a subject line that grabs the reader&#8217;s attention and gives them an idea of what the content is about and a brief introduction that explains the purpose and value of the new content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The body of the email usually contains a teaser or summary of the new content, along with a link to where the user can access it. This link could lead to a blog post, a landing page, a video, or any other type of content.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">Read also: Email Design Best Practices: Do Your Designs Convert?<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>13. Video email marketing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By attaching a video in an email, you increase the CTR by <\/span><a href=\"https:\/\/www.forrester.com\/report\/As-Seen-In-The-Inbox\/RES54235\"><span style=\"font-weight: 400;\">200-300%<\/span><\/a><span style=\"font-weight: 400;\"> increase in CTR. As a result, this means that video in your emails can be a highly effective way to drive traffic to your landing page or website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video emails have become increasingly popular in engaging with audiences because they offer a unique combination of visual and auditory cues that can convey emotion, tone, and information in a way that traditional emails simply cannot.<\/span><\/p>\n<p><strong>Send a video email to your subscribers:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To share product tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To highlight case studies or testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To showcase your product demo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To announce a new product or feature<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the rise of mobile devices, ensure that your video emails are optimized for viewing on smartphones and tablets. This means using a responsive design that can adjust to different screen sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, aim for 1-2 minutes, and focus on delivering your key message quickly and effectively. This helps keep your viewers engaged and ensures they watch the entire video.<\/span><\/p>\n<figure id=\"attachment_37390\" aria-describedby=\"caption-attachment-37390\" style=\"width: 821px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/ext-8-1.jpeg\"><img decoding=\"async\" class=\"size-full wp-image-37390\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/ext-8-1.jpeg\" alt=\"Video campaign\" width=\"821\" height=\"1198\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/ext-8-1.jpeg 821w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/ext-8-1-206x300.jpeg 206w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/ext-8-1-702x1024.jpeg 702w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/ext-8-1-768x1121.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/ext-8-1-595xh.jpeg 595w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/a><figcaption id=\"caption-attachment-37390\" class=\"wp-caption-text\"><em>Source: Really good emails<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/welcome-email-series\/\">How to Create a Successful Welcome Email Series<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>14. Review request email<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The last time you purchased from a new brand, you checked for online reviews and customers&#8217; opinions on the brand in question, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews are essential for any business that wishes to grow and improve. Whether you have an eCommerce store or a service-based company, studies provide social proof and build trust with potential customers. For example, research from the <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/online-review-stats\"><span style=\"font-weight: 400;\">Online review space <\/span><\/a><span style=\"font-weight: 400;\">shows that 93% of users say online reviews impacted their buying decisions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should send out emails requesting your customers to conduct a review poll post-purchase to rate their experience with you. This review&#8217;s results also help you improve your product and customer service.<\/span><\/p>\n<figure id=\"attachment_37394\" aria-describedby=\"caption-attachment-37394\" style=\"width: 860px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-ask-for-reviews-chewy-1.png\"><img decoding=\"async\" class=\"size-full wp-image-37394\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-ask-for-reviews-chewy-1.png\" alt=\"Review email template\" width=\"860\" height=\"1100\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-ask-for-reviews-chewy-1.png 860w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-ask-for-reviews-chewy-1-235x300.png 235w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-ask-for-reviews-chewy-1-801x1024.png 801w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-ask-for-reviews-chewy-1-768x982.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-ask-for-reviews-chewy-1-595xh.png 595w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><figcaption id=\"caption-attachment-37394\" class=\"wp-caption-text\"><em>Image source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-copy\/\">eCommerce Email Copy: 12 Tricks to Drive More Conversions<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>15. Event invitation emails<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This type of email effectively generates buzz and excitement for your upcoming event. They provide an opportunity to share details about the event and create a sense of anticipation and urgency that encourages recipients to RSVP and attend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content of your event invitation email should be concise yet informative. For example, include details such as the date, time, location, and dress code (if applicable), as well as any special guests, speakers, or activities that will be taking place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also include a clear call to action, such as an RSVP link or a phone number to call, to encourage recipients to take action and attend the event. <\/span><span style=\"font-weight: 400;\">You can send out event invite emails for both physical and online events.&nbsp;<\/span><\/p>\n<p><strong>Here&#8217;s a template you can use to invite your customers to an outdoor event \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Subject: Celebrating {Company Name}&#8217;s Anniversary<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dear {Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are excited to announce that {Company Name} is celebrating {number of years} in business! This is a huge milestone for us, and we would like to celebrate it with our valued customers like you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join us on {date} at {time} at {location} for a night of festivities and appreciation as we mark this momentous occasion. We will be sharing some exciting news about the future of our company and how we plan to continue providing excellent service to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will be {highlights of the event, such as food, drinks, entertainment, and giveaways}, so make sure to reach out to {contact} to secure your spot. We can&#8217;t wait to see you there!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for your support throughout the years. We wouldn&#8217;t be where we are today without your loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your name}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Here&#8217;s a template to invite customers to your online events \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Subject: Join us for this exclusive online event<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dear {Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are excited to invite you to an exclusive online event on {date} at {time}. This event is perfect for {target audience or industry} and will provide valuable insights into {insert the topic or theme of the event}.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our expert speakers will share their knowledge and expertise on {insert the key topics that will be covered}, and there will be a live Q&amp;A session for you to ask any questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click the button below to receive the link to the event:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;CTA button&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We look forward to having you join us and learning together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your name}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Here&#8217;s an excellent example of an event invite email from MAC \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<figure id=\"attachment_37395\" aria-describedby=\"caption-attachment-37395\" style=\"width: 743px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/event-invitation-email-mac.png\"><img decoding=\"async\" class=\"size-full wp-image-37395\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/event-invitation-email-mac.png\" alt=\"Event invitation email\" width=\"743\" height=\"1058\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/event-invitation-email-mac.png 743w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/event-invitation-email-mac-211x300.png 211w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/event-invitation-email-mac-719x1024.png 719w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/event-invitation-email-mac-595xh.png 595w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/a><figcaption id=\"caption-attachment-37395\" class=\"wp-caption-text\"><em>Image source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-trends\/\">New Email Marketing Trends \u2014 Automation and More<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>16. Referral email<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referral emails can be a powerful tool for businesses looking to grow their customer base and increase conversion rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what exactly is a referral email? In simple terms, it&#8217;s an email that a business sends to its existing customers, asking them to refer their friends and family to the company.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses, getting a referral from an existing customer can be a game-changer, leading to increased conversion rates and a loyal customer base. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you encourage your customers to refer their family and friends to your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> One effective method is to create a win-win situation by offering your customers incentives in exchange for referrals. That way, you get more <\/span><a href=\"https:\/\/www.engagebay.com\/crm\/lead-scoring\"><span style=\"font-weight: 400;\">qualified leads<\/span><\/a><span style=\"font-weight: 400;\"> with high purchase intent, and your customers get something back in return.&nbsp;<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Unlock the full potential of your marketing efforts with our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">guide<\/a> on the most effective strategies! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f513.svg\" alt=\"\ud83d\udd13\"><\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-small-businesses\/\">Read also: A Step-by-Step Guide on Email Marketing for Small Businesses<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>17. Thank you emails<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Thank you emails are powerful. They show customers you appreciate their patronage and value their loyalty. As per a <a href=\"https:\/\/www.klaviyo.com\/blog\/thank-you-emails\">Klaviyo study<\/a>, thank you emails, on average, have an open rate of 67%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank-you emails can take many forms, from a simple note to a personalized message highlighting the customer&#8217;s specific contributions to your business. <\/span><\/p>\n<p><strong>Here\u2019s a template for your &#8216;Thank You&#8217; emails \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Subject Line: Thank You For Your Loyalty, {Name}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dear {Customer&#8217;s Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I wanted to express my deep appreciation for your loyalty to our company. We understand that you have many options for {product\/service}, and we are honored that you continue to choose us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your support and feedback have been invaluable to us. Your input helps us to improve our products and services and to serve our customers better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We take great pride in providing excellent service and are committed to maintaining the standards that have earned your trust. We know that our success depends on the satisfaction of our customers, and we are grateful for the trust you&#8217;ve placed in us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, thank you for your loyalty to our company. We value your loyalty and look forward to continuing to serve you for years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your Name}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-examples\/\">Read also: 15 Email Marketing Examples to Inspire Your Next Campaign<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>18. Milestone emails<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever posted a significant win on social media? How did you feel when the congratulations were rolling in in their numbers? Great, right?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customers, fans, and followers deserve to experience that same excitement and recognition for their successes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By sending a personalized milestone email to celebrate their achievements, you can create a lasting connection and inspire them to strive for greatness.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Milestone emails are marketing messages that celebrate a specific achievement, event, or milestone in your customer&#8217;s journey. These emails remind you of your brand and reinforce your relationship with your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They show that you care about their experience and want to acknowledge and celebrate their progress, whether it&#8217;s a birthday, anniversary, or a significant purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your customers reach a significant milestone, such as a certain number of purchases or a particular achievement, it&#8217;s essential to acknowledge and celebrate their success. This email shows that you recognize their efforts and appreciate their continued support.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/\">Learn Email Acquisition From 6 Strategies And 5 Examples<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>19. Cross-sell emails<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In eCommerce, cross-sell emails are a type of email marketing that encourages customers to purchase related products or services that complement their previous purchases. These emails are sent to customers who have already purchased from a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The goal is to increase the customer&#8217;s lifetime value by offering them additional products or services that may complement their recent purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One <\/span><a href=\"https:\/\/www.liveagent.com\/templates\/upselling-cross-selling\/\"><span style=\"font-weight: 400;\">golden rule<\/span><\/a><span style=\"font-weight: 400;\"> you must remember to ensure that your cross-selling activities drive results is that the products you are cross-selling must be complementary. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, suppose a customer has purchased a new laptop. In that case, the company can send a cross-sell email recommending related products, such as a laptop bag, external hard drive, or wireless mouse, that would complement their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of email can increase the customer&#8217;s overall satisfaction with the brand and generate additional revenue for the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a HubSpot survey<\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/cross-selling\"><span style=\"font-weight: 400;\">,<\/span><\/a> <a href=\"https:\/\/blog.hubspot.com\/sales\/cross-selling\"><span style=\"font-weight: 400;\">74%<\/span><\/a><span style=\"font-weight: 400;\"> who cross-sell drive up revenue by 30%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering relevant and personalized product recommendations, the customer is more likely to purchase, and the company can increase the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">customer&#8217;s lifetime value<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, cross-sell emails can promote seasonal or limited-time offers, discounts, or promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> For instance, a company that sells home decor items can send a cross-sell email to customers who have purchased a new sofa, recommending complementary items such as throw pillows, rugs, or wall art. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email can also include a limited-time offer, such as a discount or free shipping, to encourage the customer to make an additional purchase.<\/span><\/p>\n<p><strong> Here&#8217;s a good example of cross-sell email marketing from Sambag \ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<figure id=\"attachment_37396\" aria-describedby=\"caption-attachment-37396\" style=\"width: 545px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Sambag-545x1024-1.png\"><img decoding=\"async\" class=\"size-full wp-image-37396\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Sambag-545x1024-1.png\" alt=\"Cross -sell email template\" width=\"545\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Sambag-545x1024-1.png 545w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/Sambag-545x1024-1-160x300.png 160w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/a><figcaption id=\"caption-attachment-37396\" class=\"wp-caption-text\"><em>Image source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/re-engagement-emails\/\">Read also: Re-Engagement Emails 101: A Guide [With Templates]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"color: #339966;\"><b>Wrapping Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019m excited you made it to this point. You&#8217;ve garnered insights into the types of marketing emails you should use. Now it&#8217;s time to implement and get the best results from your marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To streamline your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> efforts, try EngageBay&#8217;s all-in-one CRM platform for <\/span><a href=\"https:\/\/www.engagebay.com\/products\/crm\"><span style=\"font-weight: 400;\">free<\/span><\/a><span style=\"font-weight: 400;\"> to automate your email data entry, send targeted emails, and build automated workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also eliminate miscommunication by integrating your Sales &amp; Marketing teams on a single platform.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, with EngageBay&#8217;s excellent <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\"><span style=\"font-weight: 400;\">A\/B email testing<\/span><\/a><span style=\"font-weight: 400;\"> feature, you can test a variety of campaigns and send out the one that performs better for optimum conversions.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\">Get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with our team to find the right pricing plan for you.<\/span><\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Boost your email marketing success with the ultimate opt-in strategies \u2013 dive into our in-depth guide today! \ud83d\ude80&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Boost your email marketing success with the <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">ultimate opt-in strategies<\/a> \u2013 dive into our in-depth guide today!<\/em> \ud83d\ude80<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How many types of email marketing are there? Well, the major types of email marketing include: The welcome email series [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":37507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[7219,127,8104,8102,3942,8103,8100,8101],"class_list":["post-37359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-examples","tag-email-marketing-campaigns","tag-email-marketing-templates","tag-email-marketing-types","tag-email-templates","tag-examples-of-email-marketing","tag-types-of-email-marketing","tag-types-of-email-marketing-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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