{"id":37406,"date":"2023-03-13T13:50:17","date_gmt":"2023-03-13T13:50:17","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=37406"},"modified":"2026-02-10T15:10:11","modified_gmt":"2026-02-10T15:10:11","slug":"local-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/","title":{"rendered":"14 Low-Cost Local Marketing Ideas That Will Make a Big Impact"},"content":{"rendered":"<p>Small businesses and startups often don\u2019t want to reach the world but merely their local audiences. To do that, you need a local marketing strategy that hyper-focuses on the local area.<\/p>\n<p>You\u2019ll create targeted campaigns your audience segments will react to, which should drive up your business in the neighborhood. Once you\u2019ve got a reliable audience in your city or town, then you can expand your marketing parameters.<\/p>\n<p>This blog post will uncover 14 local marketing strategies to help your startup or small business achieve its local goals!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><span style=\"font-size: 16px;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#1_Localize_Your_SEO\" >1. Localize Your SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#2_Get_Listed_On_More_Local_Directories\" >2. Get Listed On More Local Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#3_Invest_in_Local_Facebook_Ads\" >3. Invest in Local Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#4_Buy_Some_More_Google_Ads\" >4. Buy Some More Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#5_Show_the_Approx_Distance_in_Mobile_Social_Ads\" >5. Show the Approx Distance in Mobile Social Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#6_Make_the_Most_of_Localized_Email_Marketing\" >6. Make the Most of Localized Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#7_Run_Social_Media_Contests_and_Giveaways\" >7. Run Social Media Contests and Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#8_Use_the_Third-Person_Voice_in_Your_Ads\" >8. Use the Third-Person Voice in Your Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#9_Try_Remarketing\" >9. Try Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#10_Use_CRM_Tools_for_Better_Engagement\" >10. Use CRM Tools for Better Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#11_Leverage_Local_Community_Events\" >11. Leverage Local Community Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#12_Tell_Your_Story_Visually\" >12. Tell Your Story (Visually)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#13_Leverage_the_Local_Influencers\" >13. Leverage the Local Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#14_Build_Good_Relations_With_the_Local_Media\" >14. Build Good Relations With the Local Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#Examples_of_Awesome_Local_Marketing_Campaigns\" >Examples of Awesome Local Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-ideas\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Localize_Your_SEO\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>1. Localize Your SEO<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a business owner, we\u2019re sure you\u2019re familiar with SEO, but what about local SEO?<\/p>\n<p>Local SEO takes the practices of a broader SEO strategy but localizes them to make your website likelier to rank well in local search, increasing its likelihood of capturing the <a href=\"https:\/\/www.hostinger.com\/tutorials\/digital-marketing-statistics\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">39.8% of organic clicks<\/a> that go to the first result on Google.<\/p>\n<p><strong>Here are some tasks to add to your to-do list as you localize your SEO.<\/strong><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Work on your meta tags<\/span><\/strong><\/h3>\n<p>First, go through your website and update your title tags. This HTML code displays a title atop each page on your website.<\/p>\n<p>Your title tags signal to Google to rank your website, so make sure you use local keywords.<\/p>\n<p>For example, if you\u2019re a pizzeria in Chicago, you might put, \u201cX Pizzeria \u2013 Your Local Chicago North Side Chicago Pizza Place.\u201d<\/p>\n<p>You also need to upgrade your meta descriptions. A meta description is a brief summary of content, such as a page or a blog post.<\/p>\n<p>In your case, you\u2019re describing your store or webpage, which will undoubtedly mention your store.<\/p>\n<p>Each page on your website needs its own unique meta description, so you can\u2019t copy and paste. It can help to include your business address, your phone number, or your hours in the description.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Build a local landing page for every location<\/span><\/strong><\/h3>\n<p>If you have more than one business location, you need a landing page for each.<\/p>\n<p>Just as you can\u2019t copy and paste the content in your meta descriptions, you also must ensure your landing page content is unique. This tells the Google algorithm that each landing page on your site deserves equal attention.<\/p>\n<p>While you have to make the content original, you can use the same basic format for writing <a href=\"https:\/\/www.engagebay.com\/blog\/product-landing-pages\/\">landing pages<\/a>. This way, the pages have uniformity about them that links them together.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/may-marketing-ideas\/\">Read also: Spring To Success With These Vibrant May Marketing Ideas<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Make a Google Business listing<\/span><\/strong><\/h3>\n<p>Did you create a Google Business (formerly known as Google My Business) listing for your small business or startup?<\/p>\n<p>Even if you didn\u2019t, one still exists. Google pulls data for your small business from all over the Internet to put together the listing, so it might suffer in the accuracy department.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/googlemybusinesslistingrealestate.png\"><img decoding=\"async\" class=\"aligncenter wp-image-35815\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/googlemybusinesslistingrealestate.png\" alt=\"\" width=\"278\" height=\"944\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/googlemybusinesslistingrealestate.png 532w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/googlemybusinesslistingrealestate-88x300.png 88w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/googlemybusinesslistingrealestate-452x1536.png 452w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/><\/a><\/p>\n<p>What can you do about it? Claim your Google Business listing so you can improve the accuracy of the information.<\/p>\n<p>To do that, find your Google Business listing. If you don\u2019t already have a Google Business profile, create one. If you do have one, then log into the account.<\/p>\n<p>Click the Google Business listing and the option Claim This Business. Then select Manage Now. You\u2019ll have to verify that you own the business, then you can finish the reclamation process.<\/p>\n<p>Once you have your Google Business account in your possession, you can remove inaccurate information and use the page as the driver of your <a href=\"https:\/\/mediaonemarketing.com.sg\/local-seo-agency-singapore\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">local SEO<\/a> campaign.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/freelance-business-ideas\/\">Read also: 20 Hot Freelance Business Ideas for a Prosperous 2023<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Write content that locals would like<\/span><\/strong><\/h3>\n<p>Some local businesses write blog content and incorporate local keywords into it. While that\u2019s a good starting point, you can do so much more.<\/p>\n<p>For example, write web content that locals in your neighborhood want to read. Maybe you introduce the <a href=\"https:\/\/www.engagebay.com\/blog\/restaurant-schedule-template\/\">best restaurants<\/a> or hotels in the area, boutique shops where you can find hidden gems, or content in that vein.<\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Get mobile-friendly<\/span><\/strong><\/h3>\n<p>Last but certainly not least, you must optimize your website for mobile.<\/p>\n<p>Marketing resource <a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-have-smartphones\">Oberlo<\/a> reports in 2023 that 6.8 billion people have smartphones. That number will only climb, with the total expected to reach 7.7 billion people by 2027.<\/p>\n<p>Even among your local audience, you can expect that most will access your Google Business profile or website through mobile.<\/p>\n<p>If you don\u2019t have a mobile-optimized site, you\u2019re chopping down the accessibility of your site.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-marketing-strategies\/\">Small Business Marketing Strategies to Grow on a Budget<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Get_Listed_On_More_Local_Directories\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>2. Get Listed On More Local Directories<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The next local marketing strategy is to get on more local directories.<\/p>\n<p>First, let\u2019s back up and talk about local citation. Remember how we said Google Business will pull together a listing for you based on the information about your business floating around online?<\/p>\n<p>Those are local citations. Some refer to these citations as NAP data, with NAP an acronym for Name, Address, Phone (number).<\/p>\n<p>Since local citations online aren\u2019t guaranteed to be complete, that\u2019s why you must claim your Google Business profile. This way, the information that goes around online about your company is more accurate.<\/p>\n<p>So how do you get more citations on local directories? Focus your attention on data aggregators like Factual, Neustar Localeze, and Express Update.<\/p>\n<p>Then submit your NAP data to Foursquare, BBB, YellowPages, Bing Places, Yelp, Facebook, and Apple Maps.<\/p>\n<p>You should also seek out local sites and industry sites for your field and niche.<\/p>\n<p>Finally, have some patience. Even if you send in your NAP data, your local citations won\u2019t appear overnight. You might have to wait between four and eight weeks to see results.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/guerrilla-marketing-ideas\/\">Breaking the Rules: The Art of Guerrilla Marketing and Why It Works<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Invest_in_Local_Facebook_Ads\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>3. Invest in Local Facebook Ads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to <a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising-stats\/\">Hootsuite<\/a>, social media advertising is the second-largest digital ad market. As a small business, you have limited funds, so you want to funnel them into the right social media market.<\/p>\n<p>Local Facebook Ads could be just what you\u2019re searching for.<\/p>\n<p>Rather than spend more money than you can afford to reach a bigger audience than your startup can conceivably accommodate, your local Facebook Ads will only appeal to possible customers in a locational radius of your choosing.<\/p>\n<p>To create a local Facebook Ad, you\u2019ll need a Facebook Business account. On your page, you should see a Promote option. That will launch your campaign.<\/p>\n<figure id=\"attachment_23436\" aria-describedby=\"caption-attachment-23436\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-lead-ads-6.png\"><img decoding=\"async\" class=\" wp-image-23436\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-lead-ads-6.png\" alt=\"\" width=\"493\" height=\"597\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-lead-ads-6.png 762w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-lead-ads-6-248x300.png 248w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-lead-ads-6-595xh.png 595w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/a><figcaption id=\"caption-attachment-23436\" class=\"wp-caption-text\">Source<\/figcaption><\/figure>\n<p>Facebook will ask you to select a goal, then define your audience. You can narrow down your audience by special interest, gender, age range, and location by radius.<\/p>\n<p>For example, if you want a 50-mile radius, Facebook gives you that option. The site will also tell you roughly how many people will see your ad.<\/p>\n<p>Next, you can create your ad within Facebook, including a <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-call-to-action-phrases\/\">call to action<\/a>. You\u2019ll also set your spending budget, your ad\u2019s duration, and your payment option.<\/p>\n<p>Before you know it, your ad will go live! You can track your ad\u2019s metrics to see how well it performed and make tweaks to your future campaigns.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/insurance-marketing-ideas\/\">25 Genius Insurance Marketing Ideas You Haven\u2019t Tried Yet<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"4_Buy_Some_More_Google_Ads\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>4. Buy Some More Google Ads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local businesses should also use Google Ads to nab the <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segments<\/a> they want. On their own, Google Ads aren\u2019t that local, but you can always localize them in a few ways. Let\u2019s explore.<\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Use detailed radius location targeting<\/span><\/strong><\/h3>\n<p>Like Facebook allows you to select your target demographics, Google Ads has the same function. You can break it down by local group or business location. You can also use tiered demographics.<\/p>\n<p>To use this feature, create a Google Ads account if you don\u2019t already have one. Next, log into your account.<\/p>\n<p>Then, on the lefthand page menu, select Locations, choose an ongoing campaign, and click the blue pencil icon. Next, choose Radius.<\/p>\n<p>You\u2019ll see a search box pop up. You can input an address to act as the center of your radius; we recommend your business address.<\/p>\n<p>You can target via a map the exact area you\u2019re trying to reach. When you\u2019re finished finessing your targeting, choose Save. You\u2019re all finished!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/june-marketing-ideas\/\">Read also: Stepping Into Summer: A Handy June Marketing Ideas Guide<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Create custom landing pages for each campaign<\/span><\/strong><\/h3>\n<p>Another local marketing strategy we recommend when using Google Ads is creating a custom landing page for each campaign you run.<\/p>\n<p>As we discussed earlier, this differentiates your landing pages from one another, yet links them together via a common thread.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/direct-mail-marketing-ideas\/\">Direct Mail Marketing Ideas Inspired By Global Brands<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Show_the_Approx_Distance_in_Mobile_Social_Ads\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>5. Show the Approx Distance in Mobile Social Ads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a small but valuable tip whether you\u2019re using Facebook Ads or advertising on another social media platform.<\/p>\n<p>When given the opportunity, select approximate data in your ads. Show the distance between your neighborhood and your store.<\/p>\n<p>According to career resource <a href=\"https:\/\/www.zippia.com\/advice\/online-shopping-statistics\/\">Zippia<\/a>, 63 percent of shopping journeys start online. That\u2019s regardless of whether the shopper ultimately purchases something online or in a brick-and-mortar store.<\/p>\n<p>Your end goal may be attracting customers to your brick-and-mortar store, but you still need to use the Internet to do that.<\/p>\n<p>When you show in your online ad how local and convenient your brick-and-mortar store is, you could convince on-the-fence leads to hop in.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">18 Powerful Marketing Strategies To Grow Business Faster<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Make_the_Most_of_Localized_Email_Marketing\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>6. Make the Most of Localized Email Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some small businesses shy away from <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> because they\u2019re afraid of attracting a collection of email addresses outside their neighborhood.<\/p>\n<p>The best way to cull the email addresses of locals is to create <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnets<\/a> and opt-ins that target a local audience. The local-based content you produced earlier comes in handy as lead magnet options.<\/p>\n<p>Someone who doesn\u2019t live in your neighborhood won\u2019t want a guide on the 10 best thrift shops in town, so they won\u2019t sign up. Only those who live in the neighborhood will.<\/p>\n<p>Now that you have some email addresses, what kind of content do you send? All kinds! Here are some ideas to get you started.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/experiential-marketing-ideas\/\">Read also: Experiential Marketing Ideas for \u2018Next Level\u2019 Brand Campaigns<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Write sneak-peek content for seasonal offers<\/span><\/strong><\/h3>\n<p>Do your offerings change with the seasons? More than likely, yes. That\u2019s the case for a small restaurant or bakery, clothing retailer, and plenty of other businesses.<\/p>\n<p>You can <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">send emails<\/a> that announce what\u2019s coming for the season. Customers love sneak peeks!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/local-marketing-automation\/\">Read also: Local Marketing Automation 101: A Beginner\u2019s Guide<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Talk about your deals or discounts<\/span><\/strong><\/h3>\n<p>Perhaps the only things customers love more than sneak peeks are discounts and deals. When you have \u2018em, you can send \u2018em to your email audience.<\/p>\n<p>You might offer your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a> exclusive discounts for signing up. You can also reward your most loyal customers with exclusive deals or offer a special discount on a customer\u2019s birthday.<\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Ask for reviews and incentivize them<\/span><\/strong><\/h3>\n<p>According to <a href=\"https:\/\/financesonline.com\/customer-reviews-statistics\/\">FinancesOnline<\/a>, approximately 68% of customers will choose a business based on a positive review.<\/p>\n<p>If your small business hasn\u2019t amassed many (or any) reviews yet, your email newsletters serve as the perfect place to ask, especially after a customer checks out.<\/p>\n<p>Once you send that \u201corder arrived\u201d email, you can include a link for a customer to leave a review. About a week after the order arrives, you can send a <a href=\"https:\/\/www.engagebay.com\/blog\/meeting-reminder-email-templates\/\">follow-up email<\/a> reminding the customer to write a review.<\/p>\n<p>To sweeten the pot, you might offer them money off for their next purchase if they review their original order.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/local-advertising-ideas\/\">Read also: Top Local Advertising Ideas to Elevate Your Marketing<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Share some important company announcements<\/span><\/strong><\/h3>\n<p>Has your small business recently partnered up with another local business? Do you have a new product or service to unveil?<\/p>\n<p>Whatever the news, you can keep your audience engaged by sharing periodic updates in your emails.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/salon-marketing-ideas\/\">Proven Salon Marketing Ideas to Attract More Clients<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Run_Social_Media_Contests_and_Giveaways\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>7. Run Social Media Contests and Giveaways<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s switch back to another local social media marketing strategy you can utilize: host a contest or giveaway on social media.<\/p>\n<p>We understand that startups and small businesses don\u2019t always have the largest advertising budget. Using a low-cost option to augment your social media reach, such as a contest or giveaway, can reduce your ad spending, so you don\u2019t risk shelling out too much cash.<\/p>\n<p>You need a sizable audience for your contest to make an impact, so take the time to grow your social media following first.<\/p>\n<p>A contest or giveaway can boost<a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\"> brand awareness<\/a>, strengthen your brand, convert leads, and increase sales.<\/p>\n<p>Your product or service should be the prize for the contest to achieve the above goals. Announce the contest with ample time, so that interested parties can join.<\/p>\n<figure id=\"attachment_29413\" aria-describedby=\"caption-attachment-29413\" style=\"width: 583px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1.png\"><img decoding=\"async\" class=\" wp-image-29413\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1.png\" alt=\"instagram ideas example by coffee brand\" width=\"583\" height=\"331\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1.png 1457w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1-1024x581.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1-768x436.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1-595xh.png 595w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/a><figcaption id=\"caption-attachment-29413\" class=\"wp-caption-text\"><em>Source: HubSpot<\/em><\/figcaption><\/figure>\n<p>Make it easy for leads and customers to participate. Maybe they just have to share their email address, and they\u2019re entered. This can also grow your email list, so it\u2019s a handy trick.<\/p>\n<p>Promote your giveaway or contest throughout the entry period, then reveal the winner.<\/p>\n<p>If your contest or giveaway performs well enough, you might consider running another one soon. Perhaps this next time, you can give out a few prizes and make the grand prize even more valuable than the first contest.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/law-firm-marketing-ideas\/\">13 Game-Changing Law Firm Marketing Ideas to Try<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Use_the_Third-Person_Voice_in_Your_Ads\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">8. Use the Third-Person Voice in Your Ads<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How you write your ad copy matters in local marketing.<\/p>\n<p>You don\u2019t want to write ads too personally. You can confuse the audience when they see first-person language such as \u201cme\u201d or \u201cmine.\u201d<\/p>\n<p>The first-person ad copy doesn\u2019t seem like it\u2019s coming from the company, but from someone at the company, and it\u2019s a bit weird.<\/p>\n<p>Instead, we encourage you to switch your writing strategy and write ongoing ad copy from a third-person perspective. It comes across as more professional than using the first person and leaves no confusion about where the content comes from.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-marketing-ideas\/\">12 Creative Small Business Marketing Ideas That Work<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Try_Remarketing\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">9. Try Remarketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your company\u2019s size doesn\u2019t matter \u2013 prospective customers can still slip through the cracks. You may never know why they exit the sales funnel, but it still happens.<\/p>\n<p>Do you let these potential customers go completely? While sometimes, you have to, it\u2019s often worth it to try remarketing to them.<\/p>\n<p>Software aggregate <a href=\"https:\/\/truelist.co\/blog\/retargeting-statistics\/\">TrueList<\/a> reports that, in 2023, 40 percent of a company\u2019s sales are from remarketing.<\/p>\n<p>You\u2019re leaving money on the table if you don\u2019t use remarketing, and as a small business or startup, you really can\u2019t afford to do that.<\/p>\n<p>You might use a remarketing code on your website so that it seems like your products or services follow the customer around from website to website. You can also send <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">promotional emails<\/a> touting the benefits of using your product or service.<\/p>\n<p>If that fails to do the trick, you can always offer a limited-time discount to encourage the customer to make the jump and check out.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/healthcare-marketing-ideas\/\">How to Attract Modern Patients: 11 Effective Healthcare Marketing Ideas<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Use_CRM_Tools_for_Better_Engagement\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">10. Use CRM Tools for Better Engagement<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your small business doesn\u2019t use a customer relationship management or CRM tool, we must ask \u2013 why not?<\/p>\n<p>CRM is a common ally to many companies, including startups, SMBs, and Fortune 500 brands.<\/p>\n<p>We recommend <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> if you\u2019re looking for an affordable but all-in-one CRM solution. We created this product for small businesses, because we know how it feels to shell out thousands of dollars for <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a>.<\/p>\n<p><strong>Here\u2019s an overview of some features you can use in CRM software that will be game-changing for your small business.<\/strong><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Automation<\/span><\/strong><\/h3>\n<p>As a startup owner, you can feel pulled in 30 different directions. You have such little time left that some tasks get left by the wayside.<\/p>\n<p>With <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-workflows\/\">automation workflows<\/a> in a CRM that you create, you can free up more of your time. You can rely on automation to send emails, post on your blog or social media, respond to customers or vendors, or whatever other tasks suck up so much of your time.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-strategy\/\">Read also: Master Email Marketing Automation Strategy: Tips &amp; Examples<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Landing Page Builder<\/span><\/strong><\/h3>\n<p>We\u2019ve discussed the importance of <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a> throughout this guide. Through a CRM, you can easily build local landing pages that will boost your SEO.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/creative-marketing-ideas\/\">Read also: Get Noticed: 16 Creative Marketing Ideas for Small Businesses<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Audience Segmentation<\/span><\/strong><\/h3>\n<p>Even among a local audience, you still have to segment them into smaller groups to target customers based on pain points, gender, interest, and what they can afford. A CRM makes splitting your audience exceptionally simple.<\/p>\n<figure id=\"attachment_10713\" aria-describedby=\"caption-attachment-10713\" style=\"width: 604px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List.png\"><img decoding=\"async\" class=\" wp-image-10713\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List.png\" alt=\"CRM functionality -- contact segmentation\" width=\"604\" height=\"224\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List.png 1341w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-300x111.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-1024x380.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-768x285.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/07\/Segmented-List-595xh.png 595w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/a><figcaption id=\"caption-attachment-10713\" class=\"wp-caption-text\">A segmented list example from EngageBay<\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Task Management<\/span><\/strong><\/h3>\n<p>Stay on top of your tasks more efficiently than ever with task management built into CRM software. You can plan out your to-do list by the day or the week so you never miss an important task.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/march-marketing-ideas\/\">Read also: 50+ March Marketing Ideas To Make Your Brand Unmissable<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Audience Views<\/span><\/strong><\/h3>\n<p>The comprehensive audience views you can enjoy with a CRM make it a hugely valuable asset to your small business or startup.<\/p>\n<p>You can see which sales and marketing reps dealt with the customer, any notes taken on the customer, their purchasing history, and other important details that help you decide how next to guide a customer through the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\">sales funnel<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/spa-marketing\/\">Rejuvenate Your Spa Marketing With These 15 Proven Strategies<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Improve your CRM engagement with our <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">beautiful email templates<\/span><\/a><span style=\"font-weight: 400;\">. Just customize and send!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Leverage_Local_Community_Events\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>11. Leverage Local Community Events<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a startup appealing to the local area, you must get out there and engage with the neighborhood!&nbsp;<\/p>\n<p>Online campaigns may not work well for offline settings; this is where the good old brochures come into play. Like your online marketing resources, your brochures must create a good impression of you, so you may want to consider using <a href=\"https:\/\/www.canva.com\/brochures\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">custom brochures<\/a> in your designs to make work easier while also ensuring you get quality designs even if you do not have design skills.<\/p>\n<p>To bridge the gap between print and digital, you can include scannable codes using <a href=\"https:\/\/www.the-qrcode-generator.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">The QR Code Generator (TQRCG)<\/a> that direct attendees to your website, signup forms, or event pages, making your offline materials more interactive and trackable.<\/p>\n<p>How? We\u2019d suggest hosting your own local community events. If you don\u2019t have the means to do that right now, you can always sponsor a community event instead.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/crm-for-retail\/\">Read also: CRM For Retail: Strategies And Software To Drive Up Loyalty<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Offline activations and events<\/span><\/strong><\/h3>\n<p>A good event needs activations, which are <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-experiential-marketing-and-some-of-our-favourite-examples\/\">experiential marketing<\/a> opportunities that engage your audience. An activation can make or break your event, so it\u2019s worth planning it thoughtfully.<\/p>\n<p>Consider what your audience would like based on what you know about them, including what you gleaned through your CRM.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/farmers-market-ideas\/\">Farmers Market Ideas: What to Sell to Stand Out<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Tell_Your_Story_Visually\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>12. Tell Your Story (Visually)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does your small business use video marketing? Blogging Wizard, a content resource, states that in 2023, 86% of companies do, so you can\u2019t afford to be left behind.<\/p>\n<p>Audiences connect very well with video, but you don\u2019t want to drone on and on. The best video length for SEO is about two minutes. You can go maybe a minute longer, but not more than that.<\/p>\n<p>Through video, you can connect authentically with your audience, describing your homegrown story in a way that only you can.<\/p>\n<p>This kind of video content can build trust, generate interest, and build engagement among your current audience.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/construction-marketing-ideas\/\">14 Proven Construction Marketing Ideas for More Leads<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Leverage_the_Local_Influencers\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">13. Leverage the Local Influencers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you feel like the small fish in a big pond, even in your own neighborhood? If you\u2019re trying to build your clout on a shoestring budget, working with local influencers can help.<\/p>\n<p>Influencers have worked hard to build their following. They have a loyal audience who takes their advice when they recommend products or services.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-29595\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1.png\" alt=\"\" width=\"505\" height=\"505\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-768x768.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-595xh.png 595w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><\/p>\n<p>If you can find an influencer to work with, you can expect an influx in website traffic, social media followers, email list numbers, sales, and conversions.<\/p>\n<p>Rather than choose an influencer based on name value alone, research an influencer you think would really connect well with your top products or services.<\/p>\n<p>Your audience can sniff out an inauthentic media shill and won\u2019t bother engaging. You could actually hurt your reputation this way!<\/p>\n<p>The more local the influencer, the better. This keeps the community ties going strong.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/unique-real-estate-marketing-ideas\/\">Selling Homes in Style: 29 Unique Real Estate Marketing Ideas<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Build_Good_Relations_With_the_Local_Media\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>14. Build Good Relations With the Local Media<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From local television stations to radio stations and newspapers, local media can be a great way to get your startup\u2019s name on the map.<\/p>\n<p>This may seem like an odd local marketing idea, but many small businesses benefit greatly if they get any local media coverage.<\/p>\n<p>Build relationships with local journalists, invite them to your events, share updates with them about your business&#8217;s progress, and you never know &#8212; you might get a special mention, and it can just attract many more people.<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Create and launch successful email campaigns with EngageBay\u2019s all-in-one solution and stunning, <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">free email templates<\/span><\/a><span style=\"font-weight: 400;\">. Don&#8217;t miss out \u2014 get started today!<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-ideas\/\">Read also: Creative Marketing Ideas to Grow Your Business Quickly [2024]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Awesome_Local_Marketing_Campaigns\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Examples of Awesome Local Marketing Campaigns<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To wrap up, we\u2019ve found two great examples of local marketing campaigns by global brands.<\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Nike \u2013 Nothing Beats a Londoner<\/span><\/strong><\/h3>\n<p>Nike created the Nothing Beats a Londoner campaign with marketing firm Wieden + Kennedy to break deeper into the UK market.<\/p>\n<p>The campaign featured footage taken in London with major Londoners involved, nearly 300 in all. Each participant played an integral role in the campaign, as their scene acted as its own standalone content they could freely share across social media.<\/p>\n<p>The campaign won a Webby Award, The One Show \u2013 Gold Pencil, the Campaign Big Award, seven yellow D&amp;AD Pencils, and the Canes Lions Titanium and Grand Prix awards.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-ideas\/\">Read also: Discover the Top 26 Small Business Ideas for 2023: Your Road to Success<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">McDonald\u2019s Local Menus<\/span><\/strong><\/h3>\n<p>Fast-food giant McDonald\u2019s also uses local marketing with its varied menus worldwide.<\/p>\n<p>Even though the menu primarily comprises of burgers, fries, and sandwiches, when you visit another country, the menu has that country\u2019s cuisine incorporated in unique and delicious ways.<\/p>\n<p><strong>Here are some examples:<\/strong><\/p>\n<ul>\n<li>McFloat in Hong Kong<\/li>\n<li>Tomato &amp; Mozzarella Turnovers in Italy<\/li>\n<li>Poutine in Canada<\/li>\n<li>Banana Shake in Japan<\/li>\n<li>McLobster in Canada<\/li>\n<li>Cadbury Cr\u00e8me Egg McFlurry in the United Kingdom, Canada, and Australia<\/li>\n<li>Cordon Bleu Burger in Poland<\/li>\n<li>Pizza McPuff in India<\/li>\n<li>McToast Chocolate in Germany<\/li>\n<li>Chicken McDo with Spaghetti in the Philippines<\/li>\n<li>Shaka Shaka Chicken in Japan<\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">6 High-Impact eCommerce Marketing Strategies to Try Now<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local marketing campaigns can help you connect with a local audience, grow your customer base, and strengthen community ties.<\/p>\n<p>We hope the local marketing ideas, tips, and best practices in this guide serve as the backbone of your next campaign!<\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Empower your marketing with the best strategies for maximum impact \u2013 learn more in our expert guide! \ud83d\udcaa&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Empower your marketing with the best strategies for maximum impact \u2013 learn more in our<a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\"> expert guide<\/a>!<\/em> \ud83d\udcaa<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses and startups often don\u2019t want to reach the world but merely their local audiences. To do that, you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":38105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[8106,8109,8107,8108,6443,5730,53],"class_list":["post-37406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-local-marketing","tag-local-marketing-hacks","tag-local-marketing-ideas","tag-local-marketing-strategies","tag-marketing-ideas","tag-marketing-strategies","tag-small-business-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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