{"id":38229,"date":"2023-03-27T14:11:28","date_gmt":"2023-03-27T14:11:28","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=38229"},"modified":"2025-10-27T14:24:53","modified_gmt":"2025-10-27T14:24:53","slug":"ecommerce-analytics-tools","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics-tools\/","title":{"rendered":"13 eCommerce Analytics Tools for Pro-Level Business Tracking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With advertising costs only on the rise, optimizing for higher conversion rates is a top need for every eCommerce business owner. This is where eCommerce analytics tools come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with so many eCommerce analytics tools available today, knowing the right fit for your business can take time and effort.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To simplify your decision process, we\u2019ve curated the 13 best eCommerce analytics tools, highlighting their features, downsides, pricing, and rating to help you decide on an analytics software for your eCommerce store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end of this blog post, you\u2019ll gain clarity on the best eCommerce analytics tools for your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive right in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics-tools\/#What_are_eCommerce_Analytics_Tools\" >What are eCommerce Analytics Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics-tools\/#Top_Factors_to_Pick_Your_eCommerce_Analytics_Tool\" >Top Factors to Pick Your eCommerce Analytics Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics-tools\/#13_Best_eCommerce_Analytics_Tools_You_Should_Consider\" >13 Best eCommerce Analytics Tools You Should Consider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics-tools\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_eCommerce_Analytics_Tools\"><\/span><span style=\"color: #339966;\"><strong>What are eCommerce Analytics Tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, eCommerce analytics tools allow you to track and analyze data related to your online store and understand your eCommerce customers. This data can include everything from customer behavior to sales performance and everything in between.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you want to increase sales, improve customer satisfaction, or better understand your audience, eCommerce analytics tools are essential to any successful <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\"><span style=\"font-weight: 400;\">eCommerce marketing strategy.&nbsp;<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For instance, businesses can use these analytics tools to analyze their marketing campaigns and identify which channels generate the most traffic or sales. This can further be used to <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\">optimize their marketing campaigns<\/a> and improve their overall ROI.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_Factors_to_Pick_Your_eCommerce_Analytics_Tool\"><\/span><span style=\"color: #339966;\"><b>Top Factors to Pick Your eCommerce Analytics Tool<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before deciding on an eCommerce analytics tool, here are a few factors to consider.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Pricing<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, pricing is a critical factor when choosing an eCommerce analytics tool. There&#8217;s no denying that running an eCommerce business can be expensive, and adding another tool to your tech stack makes expenses add up quickly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it&#8217;s essential to understand the pricing structure of the analytics software you&#8217;re considering and ensure it aligns with your budget.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, some tools charge a flat monthly fee, while others charge based on the volume of data you&#8217;re analyzing. Be sure to choose a pricing structure that works for your business.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>2. Ability to track relevant features&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While most eCommerce analytics tools track standard metrics such as traffic, revenue, and conversion rates. Some analytics software offers more advanced metrics to provide deeper insights into your business&#8217;s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Consider which metrics are most relevant to your online store and ensure your chosen tool can track and analyze them effectively.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b style=\"font-style: inherit;\">3. Platform integration<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many eCommerce platforms offer built-in analytics tools, but you may need more detail and analysis than they provide. Look for a tool that integrates with your existing eCommerce platform and other platforms you use for seamless <\/span><a href=\"https:\/\/www.engagebay.com\/crm\/crm-reports\"><span style=\"font-weight: 400;\">data reporting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b style=\"font-style: inherit;\">4. Ease of use<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The eCommerce analytical software should be user-friendly and easy to navigate, with intuitive dashboards and customizable reports.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b style=\"font-style: inherit;\">5. Support<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Look for a tool that provides reliable and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">responsive customer support<\/a>, with options for training and troubleshooting.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Scalability<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider whether the tool can scale with your business as it grows, with options for upgrading or downgrading features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By considering these factors, you make a guided decision on an eCommerce analytics tool to help you track and analyze data effectively.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s take a look at the best eCommerce analytics tools.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-emails-predictive-analytics\/\">Read also: Predictive Analytics for eCommerce Emails: Beginner\u2019s Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Best_eCommerce_Analytics_Tools_You_Should_Consider\"><\/span><span style=\"color: #339966;\"><b>13 Best eCommerce Analytics Tools You Should Consider<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\"> Google Analytics&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Crazy Egg&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Kissmetrics&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hotjar<\/span><\/li>\n<li>MetricsWatch<\/li>\n<li><span style=\"font-weight: 400;\"> Mixpanel&nbsp;&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Glew.io<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Databox&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Optimizely&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Woopra&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Supermetrics&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Matomo&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Shopify Analytics<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a detailed look at them.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>1. Google Analytics<\/b><\/span><\/h3>\n<figure id=\"attachment_33705\" aria-describedby=\"caption-attachment-33705\" style=\"width: 1371px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/googleanalytics.png\"><img decoding=\"async\" class=\"size-full wp-image-33705\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/googleanalytics.png\" alt=\"Google analytics screenshot\" width=\"1371\" height=\"662\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/googleanalytics.png 1371w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/googleanalytics-300x145.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/googleanalytics-1024x494.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/googleanalytics-768x371.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/googleanalytics-595xh.png 595w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" \/><\/a><figcaption id=\"caption-attachment-33705\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Google Analytics is a widely used eCommerce analytics tool for small and mid-sized eCommerce store owners for its vast wealth of data. It provides a comprehensive overview of your website&#8217;s performance, including the number of visitors, pages viewed, bounce rate, and conversion rate.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Google Analytics key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Advanced eCommerce tracking: <\/b><span style=\"font-weight: 400;\">Google Analytics offers enhanced eCommerce tracking that allows you to track product performance, revenue, and other <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-metrics\/\"><span style=\"font-weight: 400;\">eCommerce metrics<\/span><\/a><span style=\"font-weight: 400;\"> in real-time. This feature provides detailed insights into customer behavior and enables you to optimize your online store accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Funnel analysis:<\/b><span style=\"font-weight: 400;\"> It gives you a detailed insight into the whole <\/span><a href=\"https:\/\/www.engagebay.com\/glossary\/customer-journey\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span style=\"font-weight: 400;\">, from clicking an Ad to purchasing products. Which helps you strategically spend your money in the specific phase of the conversion cycle where it is most required.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customizable dashboards and reports: <\/b><span style=\"font-weight: 400;\">You can track key metrics like traffic, conversions, and revenue and easily share reports with your team.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other features include goal tracking, conversion tracking, and real-time reporting. In addition, Google Analytics integrates seamlessly with other Google products, such as Google Ads and Google Search Console, making it easy to track the effectiveness of <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">your marketing campaigns<\/a>.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With a steep learning curve, it requires some technical knowledge to set up and configure correctly, and the learning curve becomes steeper with each new feature added to the iteration.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google Analytics is free to use, which makes it a popular choice among small businesses and startups.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Ratings<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google Analytics has a <\/span><a href=\"https:\/\/www.gartner.com\/reviews\/market\/web-product-and-digital-experience-analytics\/vendor\/google\/product\/google-analytics\"><span style=\"font-weight: 400;\">4.5<\/span><\/a> <a href=\"https:\/\/www.gartner.com\/reviews\/market\/web-product-and-digital-experience-analytics\/vendor\/google\/product\/google-analytics\"><span style=\"font-weight: 400;\">out of 5 <\/span><\/a><span style=\"font-weight: 400;\">overall rating on Gartner, with a product capability rating of 4.6\/5.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">Realated blog: 25 Top eCommerce Marketing Tools to Boost Sales<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>2. Crazy Egg<\/b><\/span><\/h3>\n<figure id=\"attachment_38314\" aria-describedby=\"caption-attachment-38314\" style=\"width: 1360px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-94.png\"><img decoding=\"async\" class=\"wp-image-38314 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-94.png\" alt=\"Crazy Egg screenshot\" width=\"1360\" height=\"518\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-94.png 1360w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-94-300x114.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-94-1024x390.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-94-768x293.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-94-595xh.png 595w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/a><figcaption id=\"caption-attachment-38314\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Crazy Egg is a user-testing analytics tool that enables <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-ideas\/\">eCommerce marketing<\/a> teams to analyze their customer response to various elements on their website. <\/span><span style=\"font-weight: 400;\">Popular for its heatmaps, visual reports, and scroll maps.<\/span> <span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, Crazy Egg offers a range of other features that can help you optimize your eCommerce store. For example, you can track user behavior on specific pages or funnels, such as checkout or <a href=\"https:\/\/www.engagebay.com\/blog\/product-landing-page-examples\/\">product pages<\/a>, to identify areas for improvement.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Crazy Egg key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Heatmaps:<\/b><span style=\"font-weight: 400;\"> One of the key benefits of using Crazy Egg is the ability to visualize user behavior through heatmaps. These easy-to-read graphics show where users click, scroll and hover on your site. This feature lets you see which areas of your website get the most clicks, where users spend the most time, and which elements are being ignored.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scroll maps:<\/b><span style=\"font-weight: 400;\"> This feature helps you identify where users are dropping off and where they are spending the most time by showing you how far users scroll on your website for <a href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/\">landing page optimization<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A\/B testing:<\/b><span style=\"font-weight: 400;\"> Crazy Egg&#8217;s A\/B testing feature allows you to test different variations of your website&#8217;s design and content to see which performs best. This feature helps you optimize your website for conversions and increase revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Recordings: <\/b><span style=\"font-weight: 400;\">This recordings feature allows you to watch recordings of individual user sessions. This feature provides insights into how users navigate your website and helps you identify areas where users may be experiencing issues.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A significant downside is that all pricing plans are billed annually and may not be a good option if you have a limited monthly budget. Also, with a steep learning curve, it may take a while to understand how to use and interpret its data fully.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing&nbsp;<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Crazy Egg has five major pricing plans with a free 30-day trial. They include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Basic plan &#8211; $29\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Standard plan- $49\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Plus plan &#8211; $99\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pro plan &#8211; 249\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enterprise plan &#8211; Custom pricing<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Rating<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Crazy Egg has a<\/span><a href=\"https:\/\/www.capterra.com\/p\/163520\/Crazy-Egg\/reviews\/\"><span style=\"font-weight: 400;\"> 4.5\/5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on Capterra, with data visualization being the key feature with a 4.2\/5 rating.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-crm\/\">Related blog: eCommerce CRM: The Top Platforms for Streamlining Your Business<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>3. Kissmetrics&nbsp;<\/b><\/span><\/h3>\n<figure id=\"attachment_33768\" aria-describedby=\"caption-attachment-33768\" style=\"width: 1367px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/kissmetricscontent.png\"><img decoding=\"async\" class=\"wp-image-33768 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/kissmetricscontent.png\" alt=\"Kissmetrics screenshot\" width=\"1367\" height=\"544\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/kissmetricscontent.png 1367w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/kissmetricscontent-300x119.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/kissmetricscontent-1024x408.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/kissmetricscontent-768x306.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/kissmetricscontent-595xh.png 595w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/a><figcaption id=\"caption-attachment-33768\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.kissmetrics.io\/\">Kissmetrics website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Kissmetrics is an advanced web analytics tool that helps store owners track and analyze <a href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\">customer behavior<\/a> throughout the customer journey.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Kissmetrics, you can analyze your eCommerce total sales and revenue, <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/\">customer lifetime value<\/a>, visitor-to-customer conversion rate, average value order, and cart-to-purchase conversion rate, making it a better option among advanced eCommerce analytics tools.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Kissmetrics key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer behavior tracking:<\/b><span style=\"font-weight: 400;\"> Track customer behavior across multiple devices and touchpoints. This means businesses can get a comprehensive view of their customer&#8217;s journeys and identify areas where they can improve the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">customer experience<\/a>.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Funnel analysis:<\/b><span style=\"font-weight: 400;\"> Kissmetrics analytics software allows you to track customer behavior throughout the entire customer journey, from acquisition to retention. This feature helps you identify where customers drop off in the <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\">sales funnel<\/a> and optimize your marketing efforts accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer segmentation analysis:<\/b><span style=\"font-weight: 400;\"> This feature allows you to analyze customer behavior by segmenting customers based on behavior, such as first-time purchasers or returning customers. It provides insights into how different customer segments you can optimize your customer retention strategy.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Multiple integrations:<\/b><span style=\"font-weight: 400;\">&nbsp;It integrates with various <a href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">eCommerce platforms<\/a> and tools, including <a href=\"https:\/\/www.engagebay.com\/blog\/shopify-marketing\/\">Shopify<\/a>, Magento, and Salesforce, making it easy to set up and use.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>SQL report:<\/b><span style=\"font-weight: 400;\"> This shows users&#8217; cart abandonment rate and detailed product analysis.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One of the main downsides of Kissmetrics is that it can be expensive, especially for small businesses with limited budgets. Additionally, some users have reported that the user interface could be clearer to navigate at the onset.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Kissmetrics has a 3-tier pricing plan, all billed annually.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Silver &#8211; $299\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gold &#8211; $499\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Platinum &#8211; Custom\/month<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With no free pricing plan, some online retailers prefer Google Analytics as a free alternative.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Ratings<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Kissmetrics has a <\/span><a href=\"https:\/\/www.gartner.com\/reviews\/market\/web-product-and-digital-experience-analytics\/vendor\/kissmetrics\/product\/kissmetrics-analyze\"><span style=\"font-weight: 400;\">4.4 out of 5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on Gartner, with KPI tracking and customer behavior insight being the top-performing feature of several users.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-heatmap-analysis\/\">Read also: How To Optimize Your CTR With eCommerce Email Heatmap Analysis<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Hotjar<\/b><\/span><\/h3>\n<figure id=\"attachment_38290\" aria-describedby=\"caption-attachment-38290\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/recordings-rage_clicks-u_turns-1.gif\"><img decoding=\"async\" class=\"wp-image-38290 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/recordings-rage_clicks-u_turns-1.gif\" alt=\"Hotjar Gif\" width=\"690\" height=\"388\"><\/a><figcaption id=\"caption-attachment-38290\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.hotjar.com\/marketing-teams\/\">Hotjar website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Hotjar is a popular all-in-one analytics software that helps <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-business-plan\/\">eCommerce businesses<\/a> understand their customers&#8217; behavior, <\/span><span style=\"font-weight: 400;\">optimize landing pages<\/span><span style=\"font-weight: 400;\">, and increase conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar&#8217;s intuitive interface makes tracking visitors&#8217; behavior on your eCommerce website easy with features like heatmaps, visitor recordings, and conversion funnels.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Hotjar key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Heatmaps: <\/b><span style=\"font-weight: 400;\">Hotjar generates heatmaps visually representing where users click, move, and scroll on a website. This helps you identify your website&#8217;s most popular or least used areas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Visitor recordings:<\/b><span style=\"font-weight: 400;\"> Allow you to see how visitors interact with your website. This replayable recording helps online retailers identify user pain points or areas where users get stuck on their websites.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversion funnels:<\/b><span style=\"font-weight: 400;\"> Help you identify where visitors drop off in the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\">sales process<\/a> by tracking users&#8217; steps on a website, from initial visits to final conversions.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Feedback tools:<\/b><span style=\"font-weight: 400;\"> This lets your customers leave comments and suggestions on your website, giving you valuable insights into their pain points and preferences. This feedback provides first-hand insight to improve your website&#8217;s usability and user experience.&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downside<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hotjar&#8217;s data storage limits can be restrictive, particularly for businesses with high-traffic websites.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hotjar has four major pricing structures for heatmaps and recordings.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Basic &#8211; Free<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Plus &#8211; $32\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Business &#8211; $80\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Scale &#8211; Custom pricing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other features, like surveys, have different pricing structures. To get a holistic view of Hotjar&#8217;s pricing structure, check it out <\/span><a href=\"https:\/\/www.hotjar.com\/pricing\/#engage\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Ratings<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hotjar has a <\/span><a href=\"https:\/\/www.capterra.com\/p\/163516\/Hotjar\/\"><span style=\"font-weight: 400;\">4.7\/5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on Capterra. The top features, as rated by users, are real-time analytics (5\/5), engagement tracking (5\/5), and heatmaps (4.7\/5).&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-cms-for-ecommerce\/\">Related blog: The Best CMS for eCommerce<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>5. MetricsWatch <\/b><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-59892 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/metricswatch-1024x413.png\" alt=\"metricswatch\" width=\"1024\" height=\"413\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/metricswatch-1024x413.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/metricswatch-300x121.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/metricswatch-768x310.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/metricswatch-1536x620.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/metricswatch.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/metricswatch.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">MetricsWatch<\/a> is a comprehensive tool designed to automate and customize email reports for marketing campaigns. It is particularly suited for <a href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-agency\/\">marketing agencies<\/a> looking to present performance metrics to clients efficiently and professionally.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>MetricsWatch key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Multiple Data Sources:<\/b><span style=\"font-weight: 400;\"> MetricsWatch integrates with various platforms, including Google Analytics, Facebook Ads, Google Ads, and more. This enables agencies to consolidate data from different channels, providing a comprehensive view of their marketing efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customizable Reporting:<\/b><span style=\"font-weight: 400;\"> Agencies can create tailored email reports to meet their clients&#8217; needs. Reports can include metrics such as traffic, conversions, ad performance, and customer behavior. Users can also leverage pre-made templates or build custom reports with an easy-to-use drag-and-drop builder.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Automation:<\/b><span style=\"font-weight: 400;\"> MetricsWatch automates the process of generating and sending email reports. Reports can be scheduled for delivery daily, weekly, or monthly, ensuring clients receive timely updates without manual effort. The platform also supports real-time alerts for significant changes in metrics, providing instant notifications via email, SMS, or Slack.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>White-Label Reports:<\/b><span style=\"font-weight: 400;\"> Customize reports with your branding or your clients&#8217; branding. This includes adding logos, choosing colors, and sending reports from your chosen email address, ensuring a professional presentation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Data Visualization:<\/b><span style=\"font-weight: 400;\"> While the focus is on email-based reporting, MetricsWatch supports various data visualization tools to help gain insights from your data. These include charts, graphs, and tables, making complex data easier to understand.<\/span><\/li>\n<li><b>Report Previews:<\/b><span style=\"font-weight: 400;\"> Before sending, you can configure reports to receive a preview. This allows you to add your analysis and ensure the report meets your standards before your clients see it.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The tool offers limited visualization options, lacking interactive features like heatmaps or funnel analysis.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">MetricsWatch offers plans ranging from $29 to $100 per month, with higher tiers providing more reports and additional features like API access and custom email domain configuration. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All plans include unlimited data sources, white-label options, and a 14-day free trial without requiring a credit card.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Rating<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">MetricsWatch has a <\/span><a href=\"https:\/\/www.g2.com\/products\/metrics-watch\/reviews\"><span style=\"font-weight: 400;\">4.5 out of 5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on G2.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-platform-integration\/\">Read also: eCommerce Email Platform Integration \u2014 The Top Tools To Try<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>6. Mixpanel&nbsp;<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards.png\"><img decoding=\"async\" width=\"5182\" height=\"3833\" class=\"wp-image-38235 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards.png\" alt=\"&quot;&quot;&lt;\/a\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards.png 5182w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards-300x222.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards-1024x757.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards-768x568.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards-1536x1136.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards-2048x1515.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboards-595xh.png 595w\" sizes=\"(max-width: 5182px) 100vw, 5182px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mixpanel is a product analytics solution that allows teams quickly analyze how users engage, convert, and online <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\"><span style=\"font-weight: 400;\">customer retention strategy<\/span><\/a><span style=\"font-weight: 400;\"> in real-time across devices to improve user experience. It is suitable for small businesses, mid-sized businesses, and large enterprises.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Mixpanel key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Data integration:<\/b><span style=\"font-weight: 400;\"> It has over 25+ integrations with platforms like Intercom, Zapier, Slack, Zendesk Suite, and Housecall Pro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>KPI monitoring:<\/b><span style=\"font-weight: 400;\"> Mixpanel provides customizable reports for your eCommerce retention, engagement, and growth metrics that take the guesswork of your <a href=\"https:\/\/www.engagebay.com\/blog\/future-marketing-automation\/\">marketing analysis<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cohort analysis<\/b><span style=\"font-weight: 400;\"><strong>: <\/strong>Allows online retailers to target specific user groups based on their behavior or important characteristics to improve engagement, conversion, and customer retention.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Funnel analysis<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> With Mixpanel, businesses can track users&#8217; steps leading up to a purchase, identifying areas where users are dropping off and optimizing those steps.&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Exported data doesn\u2019t show up in all fields.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mixpanel has three pricing tiers.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Free&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Basic &#8211; Starts at $20\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enterprise &#8211; Starts at $1,667\/month&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Rating<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mixpanel has a <a href=\"https:\/\/www.g2.com\/products\/mixpanel\/reviews#reviews\">4.5\/5<\/a> overall rating on G2 from 950+ users.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">Related blog: The 5 Best eCommerce Platforms for Startups<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>7. Glew.io<\/b><\/span><\/h3>\n<figure id=\"attachment_38307\" aria-describedby=\"caption-attachment-38307\" style=\"width: 1340px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-81.png\"><img decoding=\"async\" class=\"size-full wp-image-38307\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-81.png\" alt=\"Glew.io screenshot\" width=\"1340\" height=\"561\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-81.png 1340w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-81-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-81-1024x429.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-81-768x322.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-81-595xh.png 595w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/a><figcaption id=\"caption-attachment-38307\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.glew.io\/\">Glew.io website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Glew.io is a website analytics tool that provides eCommerce businesses with insights into customer behavior, sales, and <a href=\"https:\/\/www.engagebay.com\/blog\/database-marketing\/\">marketing data<\/a>. With over 180+ integrations, it is best for multichannel online retailers.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Glew.io key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Multichannel reporting: <\/b><span style=\"font-weight: 400;\">Glew.io can consolidate data from various sources. Also, it integrates with other eCommerce platforms, payment gateways, and other third-party tools to provide a comprehensive view of your business.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customizable dashboard:<\/b><span style=\"font-weight: 400;\"> It offers a customizable dashboard that tracks key real-time metrics such as sales, revenue, and customer behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer segmentation:<\/b><span style=\"font-weight: 400;\"> Another critical feature of Glew.io is its ability to segment your customers. This can help you identify high-value customers, understand their buying behavior, and <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">create targeted marketing campaigns<\/a> based on where they are in the <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\"><span style=\"font-weight: 400;\">sales funnel.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><b>Inventory management:<\/b><span style=\"font-weight: 400;\"> Glew.io includes features that allow users to track inventory levels, sales trends, and purchase orders. This can help businesses optimize their inventory and avoid stockouts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Data integration: <\/b><span style=\"font-weight: 400;\">Glew.io integrates with a wide range of eCommerce platforms, such as Shopify, WooCommerce, and Magento, as well as <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-tools\/\">marketing tools<\/a> like Facebook Ads, Google Ads, and <a href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Mailchimp<\/a>. This integration allows users to view their eCommerce and marketing data in one place.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Premium features require specialized professionals to set up and analyze.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Glew.io has three basic pricing tiers:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Starter (free)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pro (contact team after free trial)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Custom reporting (custom pricing)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The other pricing structure is categorized based on your eCommerce business&#8217;s annual revenue. For example, eCommerce businesses with up to $1 million yearly income are billed $79\/month, and $10-15 million annual revenue is priced at $649\/month.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Rating<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Glew.io has a <\/span><a href=\"https:\/\/www.g2.com\/products\/glew\/reviews\"><span style=\"font-weight: 400;\">4.3 out of 5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on Capterra.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-ecommerce\/\">9 Best Email Marketing Software for eCommerce<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>8. Databox<\/b><\/span><\/h3>\n<figure id=\"attachment_38308\" aria-describedby=\"caption-attachment-38308\" style=\"width: 1173px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-83.png\"><img decoding=\"async\" class=\"size-full wp-image-38308\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-83.png\" alt=\"Databox screenshot\" width=\"1173\" height=\"547\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-83.png 1173w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-83-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-83-1024x478.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-83-768x358.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-83-595xh.png 595w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><\/a><figcaption id=\"caption-attachment-38308\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/databox.com\/\">Databox website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Databox is a cloud-based eCommerce analytics tool popular for its ability to consolidate data from different sources into a single dashboard. This makes it easy to track key metrics like sales, traffic, and customer behavior in one place. DataBox is suitable for small to large eCommerce businesses.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Databox key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customizable reporting options:<\/b><span style=\"font-weight: 400;\"> This <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-analytics\/\">eCommerce analytics<\/a> software allows you to create tailored reports highlighting your business&#8217;s most critical data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Vast data integration:<\/b><span style=\"font-weight: 400;\"> Databox users can connect with several cloud-based data sources <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">like HubSpot<\/a>, Moz, Stripe, Google Analytics, Instagram, Mailchimp, or your databases for in-depth performance analytics.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Robust visualization features:<\/b><span style=\"font-weight: 400;\"> Including charts, graphs, and tables. These visual aids make it easy to spot trends and patterns in your data, allowing you to make more informed decisions about your eCommerce store.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>eCommerce integrations:<\/b><span style=\"font-weight: 400;\"> DataBox integrates with popular eCommerce platforms like Shopify and WooCommerce, making it easy to import and analyze your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-database-tools\/\">sales data<\/a> immediately<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A major drawback is there are no individual subscriptions, just for teams of up to 5 users (starter pack) and unlimited (performer pack).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another potential downside of using Data Box is the risk of data overload. With so much data available, getting overwhelmed and needing help identifying the most critical insights is easy.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Databox has three pricing tiers:<\/span><\/p>\n<ul>\n<li>Starter plan<span style=\"font-weight: 400;\"> &#8211; free<\/span><\/li>\n<li>Professional plan<span style=\"font-weight: 400;\"> &#8211; $135\/month billed annually<\/span><\/li>\n<li>Performer plan<span style=\"font-weight: 400;\"> &#8211; $231\/month billed annually<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ratings<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Databox has a <\/span><a href=\"https:\/\/www.capterra.com\/p\/154024\/Databox\/reviews\/\"><span style=\"font-weight: 400;\">4.7\/5 rating<\/span><\/a><span style=\"font-weight: 400;\"> on Capterra from 187 users, with the top features being KPI monitoring and data visualization, rated 4.7\/5 and 4.6\/5, respectively.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/free-ecommerce-website-builders\/\">Related blog: 8 Free eCommerce Website Builders For Every New E-Preneur<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>9. Optimizely<\/b><\/span><\/h3>\n<figure id=\"attachment_38310\" aria-describedby=\"caption-attachment-38310\" style=\"width: 1360px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-85-1.png\"><img decoding=\"async\" class=\"size-full wp-image-38310\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-85-1.png\" alt=\"Optimizely screenshot\" width=\"1360\" height=\"567\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-85-1.png 1360w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-85-1-300x125.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-85-1-1024x427.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-85-1-768x320.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-85-1-595xh.png 595w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/a><figcaption id=\"caption-attachment-38310\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.optimizely.com\/products\/experiment\/\">Optimizely website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This eCommerce analytics software helps businesses personalize their websites by providing valuable insights into customer behavior, such as clicks, scroll depth, purchases, and page views.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Optimizely key features<\/b><\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Detailed reporting:<\/b><span style=\"font-weight: 400;\"> Ability to track visitor behavior on eCommerce websites. The tool provides detailed reports on visitor demographics, page views, form submissions, bounce, and <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-conversion-rate-optimization\/\">conversion rates<\/a> for personalization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A\/B testing: <\/b><span style=\"font-weight: 400;\">With Optimizely, you can run A\/B tests on various aspects of your website, such as the layout, color scheme, or product descriptions, to determine what resonates best with your audience.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Personalization:<\/b><span style=\"font-weight: 400;\"> This personalization feature allows you to tailor your website&#8217;s content and design to individual users based on their behavior and preferences. This feature can help <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/\">increase engagement and conversions<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Multivariate testing:<\/b><span style=\"font-weight: 400;\"> Optimizely&#8217;s multivariate testing feature slightly differs from its A\/B testing by comparing a higher number of variations to help identify the combination of elements that perform best.&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One major drawback is the cost. Optimizely can be relatively expensive for smaller businesses or those on a tight budget and has a complicated user interface.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p>Optimizely estimates pricing based on your business needs, but typically <a href=\"https:\/\/www.personizely.net\/blog\/optimizely-pricing\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Optimizely pricing<\/a> starts at $3,000\/month.<\/p>\n<h4><span style=\"color: #666699;\"><b>Rating<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Optimizely web optimization has a <\/span><a href=\"https:\/\/www.g2.com\/products\/optimizely-web-experimentation\/reviews\"><span style=\"font-weight: 400;\">4.2 out of 5 overall rating <\/span><\/a><span style=\"font-weight: 400;\">on G2. with A\/B testing, website personalization, and customer targeting being the top features.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-ecommerce-platform\/\">Related blog: Find the Perfect B2B Ecommerce Platform for Your Needs<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>10. Woopra<\/b><\/span><\/h3>\n<figure id=\"attachment_38311\" aria-describedby=\"caption-attachment-38311\" style=\"width: 1334px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-88.png\"><img decoding=\"async\" class=\"size-full wp-image-38311\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-88.png\" alt=\"Woopra screenshot\" width=\"1334\" height=\"513\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-88.png 1334w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-88-300x115.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-88-1024x394.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-88-768x295.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-88-595xh.png 595w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><figcaption id=\"caption-attachment-38311\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.woopra.com\/analytics\">Woopra website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Woopra is a powerful eCommerce analytics tool that provides businesses comprehensive insights into their website&#8217;s performance, customer behavior, and <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a>. It has 50+ 0ne-click integrations with platforms like Marketo, Salesforce, and Intercom.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Woopra key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Real-time customer tracking:<\/b><span style=\"font-weight: 400;\"> Woopra can track customer behavior in real-time. As a result, businesses can see what customers are doing on their websites at any time. This is handy for optimizing an eCommerce website&#8217;s user experience and increasing conversion rates.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Trigger messaging:<\/b><span style=\"font-weight: 400;\"> Woopra allows you to trigger an automatic action and define a segment when leads meet predetermined criteria on their buying journey.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Platform integration:<\/b><span style=\"font-weight: 400;\"> Woopra&#8217;s ability to integrate with other tools and platforms. This includes popular eCommerce platforms such as Shopify, Magento, and WooCommerce, as well as <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-constant-contact\/\">email marketing tools like Constant Contact<\/a> and Mailchimp. This integration makes it easy for businesses to track their customer behavior across multiple channels and platforms.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One of the main downsides of Woopra is its price. The software can be quite expensive, especially for smaller businesses or startups. Additionally, setting up and configuring Woopra can be a complex and time-consuming process, which may require the assistance of a dedicated data analyst or IT professional.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Woopra has three major pricing tiers.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Core &#8211; Free<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Price &#8211; $999\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Enterprise &#8211; Custom pricing<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ratings<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Woopra has a <\/span><a href=\"https:\/\/www.g2.com\/products\/woopra\/reviews#reviews\"><span style=\"font-weight: 400;\">4.4\/5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on G2 and a <\/span><a href=\"https:\/\/www.capterra.com\/p\/155465\/Woopra\/\"><span style=\"font-weight: 400;\">4.3\/5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on Capterra. Features like real-time reporting, funnel analysis, engagement tracking, campaign tracking, and site search reporting are the most popular features.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-support-technologies\/\">Read also: eCommerce Support Technologies To Help Build Your Moat<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>11. Supermetrics<\/b><\/span><\/h3>\n<figure id=\"attachment_38312\" aria-describedby=\"caption-attachment-38312\" style=\"width: 1279px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-90.png\"><img decoding=\"async\" class=\"size-full wp-image-38312\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-90.png\" alt=\"Supermetrics screenshot\" width=\"1279\" height=\"498\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-90.png 1279w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-90-300x117.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-90-1024x399.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-90-768x299.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-90-595xh.png 595w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/a><figcaption id=\"caption-attachment-38312\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/supermetrics.com\/solutions\/ecommerce\">Supermetrics website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Supermetrics gives a snapshot of data from 100+ sales and marketing platforms into the analytics and reporting tool. It is best for eCommerce businesses that want to understand their marketing data better.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Supermetrics key features<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Multiple data sources:<\/b><span style=\"font-weight: 400;\"> Ability to connect with various data sources such as Google Analytics, Facebook Ads, Shopify, and more. This feature enables businesses to track and analyze their website&#8217;s performance across different channels, providing a complete picture of their online store&#8217;s success.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customizable reporting capabilities: <\/b><span style=\"font-weight: 400;\">Online retailers can create custom reports that fit their needs and requirements. The reports can be tailored to show sales, revenue, conversion rates, and <a href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\">customer behavior<\/a> metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Automation:<\/b><span style=\"font-weight: 400;\"> Supermetrics offers automation features that allow you to schedule data imports, refresh data automatically, and set up alerts when specific metrics reach a certain threshold. This feature helps you save time and stay on top of important metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Data visualization: <\/b><span style=\"font-weight: 400;\">Supermetrics provides various data visualization tools, including charts, graphs, and tables. This feature lets you easily visualize your data and gain insights into your business performance.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Different connectors are paired with higher pricing tiers which could easily set the price skyrocketing to get those specific connectors.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/improvado.io\/blog\/supermetrics-alternatives-competitors\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Supermetrics<\/a> has 15 pricing options for different features and categories. It ranges from $19 to $99, and there&#8217;s custom pricing too. Check out the full pricing details <\/span><a href=\"https:\/\/supermetrics.com\/pricing\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p>\n<h4><span style=\"color: #666699;\"><b>Ratings<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Supermetrics has a <\/span><a href=\"https:\/\/www.g2.com\/products\/supermetrics\/reviews\"><span style=\"font-weight: 400;\">4.3\/5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on G2 and a marketing analytics ease of use rating of 8.5\/10. It has a similar <\/span><a href=\"https:\/\/www.capterra.com\/p\/162846\/Supermetrics\/#about\"><span style=\"font-weight: 400;\">4.3\/5 overall rating<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><a href=\"https:\/\/www.capterra.com\/p\/162846\/Supermetrics\/#about\"><span style=\"font-weight: 400;\">Capterra<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">Read also: 6 High-Impact eCommerce Marketing Strategies to Try Now<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>12. Matomo<\/b><\/span><\/h3>\n<figure id=\"attachment_38313\" aria-describedby=\"caption-attachment-38313\" style=\"width: 1332px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-92.png\"><img decoding=\"async\" class=\"size-full wp-image-38313\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-92.png\" alt=\"Matomo screenshot\" width=\"1332\" height=\"410\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-92.png 1332w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-92-300x92.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-92-1024x315.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-92-768x236.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-92-595xh.png 595w\" sizes=\"(max-width: 1332px) 100vw, 1332px\" \/><\/a><figcaption id=\"caption-attachment-38313\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/matomo.org\/feature-overview\/\">Matomo website<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Matomo, formerly Piwik, is an open-source web analytics tool with two hosting options (cloud and on-premise). It provides a comprehensive insight into customer behaviors and has a complete range of features like session recordings, heatmaps, and form analytics.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Matomo key features<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer behavior tracking<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> It provides detailed insights into customer interactions with a website, including the pages they visit, the products they view, and the actions they take. Matomo also offers real-time tracking, allowing businesses to monitor customer behavior as it happens.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Form analytics: <\/b><span style=\"font-weight: 400;\">This eCommerce analytics software gives insights into how your visitors interact with the forms on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customizable reporting<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> The tool allows businesses to create reports tailored to their needs. This level of customization is beneficial for eCommerce stores looking to <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-metrics\/\">track specific KPIs<\/a> or gain insight into their eCommerce operations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Product tracking:<\/b><span style=\"font-weight: 400;\">&nbsp;With Matomo eCommerce analytics, you can track the performance of individual products on your website. This information can help you identify which products are selling well and which are not performing well, allowing you to make data-driven decisions to optimize your product offerings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cart abandonment tracking:<\/b><span style=\"font-weight: 400;\"> Matomo lets you track how often visitors add items to their cart but leave your website without completing the purchase. This feature helps you understand why visitors abandon their carts, such as high shipping costs or a complicated checkout process, so you can reduce <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">cart abandonment<\/a>.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One of the main drawbacks is the setup process, which can be complex and time-consuming. The tool&#8217;s user interface can also be overwhelming, particularly for those new to eCommerce analytics. Understanding and utilizing all of the tool&#8217;s features may take some time.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Matomo has two pricing structures<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">On-premise &#8211; Free<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cloud-based &#8211; $29\/month<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><b>Ratings<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Matomo has a <\/span><a href=\"https:\/\/www.g2.com\/products\/matomo-formerly-piwik\/reviews\"><span style=\"font-weight: 400;\">4.2 out of 5<\/span><\/a><span style=\"font-weight: 400;\"> overall rating on G2.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-best-practices\/\">Read also: 19 eCommerce Best Practices to Win Customer Confidence<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>13. Shopify Analytics<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics.png\"><img decoding=\"async\" width=\"2100\" height=\"1242\" class=\"size-full wp-image-38286\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics.png\" alt=\"&quot;&quot;&lt;\/a\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics.png 2100w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics-300x177.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics-1024x606.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics-768x454.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics-1536x908.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics-2048x1211.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/shopify-analytics-595xh.png 595w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Shopify Analytics gives you insight into your store&#8217;s recent activities. In addition, it helps you analyze your eCommerce store transactions.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Shopify Analytics key features<\/b><\/span><\/h4>\n<ul>\n<li><b>Live view:<\/b><span style=\"font-weight: 400;\"> This gives you real-time insight into your store\u2019s activities. It includes a globe and a world map to show you where the activities are coming from.<\/span><\/li>\n<li><b>Finance reporting:<\/b><span style=\"font-weight: 400;\"> You can access a detailed financial report on your eCommerce store&#8217;s sales, payments, liability finance reports, and other critical financial information.<\/span><\/li>\n<li><b>Product analytics<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> This gives a 90-day insight into specific product performance, including customer demographics, where the customers came from, and other product performance insights.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other key features include acquisition reports, inventory, behavioral reports, etc.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Downsides<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One potential downside is the cost. While Shopify Analytics is included with a Shopify subscription, businesses that use other eCommerce platforms must pay for access to the tool.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Pricing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To access Shopify Analytics, you need to subscribe to a Shopify plan. Shopify has three pricing structures.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Basic &#8211; $32\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Shopify &#8211; $92\/month<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Advanced &#8211; 399\/month<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Ratings<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Shopify has a <\/span><a href=\"https:\/\/www.g2.com\/products\/shopify\/reviews\"><span style=\"font-weight: 400;\">4.4 out of 5<\/span><\/a><span style=\"font-weight: 400;\"> overall rating on G2.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/integrations\/shopify-integration\">Convert Shopify data into campaign gems with EngageBay.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"color: #339966;\"><b>Wrapping Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve looked at some of the best eCommerce analytics tools, you can easily decide what software suit your business needs.&nbsp;<\/span><\/p>\n<p>If you&#8217;re just starting out, try Google Analytics. If you have the budget for in-depth analytics, try some of the more comprehensive and tailored tools.<\/p>\n<p><span style=\"font-weight: 400;\">To streamline your eCommerce sales, marketing, and customer analytics on a single platform, try <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>. Check out a review <a href=\"https:\/\/www.youtube.com\/watch?v=eIZ8knD37-4\">here<\/a>.<\/span><\/p>\n<p><em>\ud83d\udc49Boost your ecommerce success with the ultimate CMS recommendations \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/best-cms-for-ecommerce\/\">dive into our in-depth guide today<\/a>! \ud83d\ude80<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', 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