{"id":38333,"date":"2023-03-30T12:29:54","date_gmt":"2023-03-30T12:29:54","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=38333"},"modified":"2026-01-16T07:50:27","modified_gmt":"2026-01-16T07:50:27","slug":"best-ecommerce-integrations","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/","title":{"rendered":"8 Game-Changing eCommerce Integrations For 4X Growth"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">As more eCommerce businesses adopt new automation tools, data management becomes more tedious as team members have to switch between applications to collate, process, and store data. Besides, manual data processing isn&#8217;t any better, as there&#8217;s a high risk of errors, data duplication,&nbsp; and inaccuracy.<\/span><\/p>\n<p>So, while these tools help simplify online business operations, having a system that connects and combines data into a unified database will also enhance analytical processes <span data-preserver-spaces=\"true\">\u2013 <strong>this is the concept of eCommerce integrations.<\/strong><\/span><\/p>\n<p>In this article, we&#8217;ve picked out the best eCommerce integrations that can amplify your online store&#8217;s functionalities. And as you read further, you&#8217;d also find well-suited tools that allow you to communicate with your customers and deliver pleasant buying experiences.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#What_Is_Data_Integration\" >What Is Data Integration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#What_Are_eCommerce_Integrations\" >What Are eCommerce Integrations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#Why_Are_eCommerce_Integrations_Important\" >Why Are eCommerce Integrations Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#1_Eliminating_manual_data_entry\" >1. Eliminating manual data entry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#2_Improving_data_accuracy\" >2. Improving data accuracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#3_Enhancing_data_updates\" >3. Enhancing data updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#4_Improving_inventory_management\" >4. Improving inventory management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#5_Improving_customer_experience\" >5. Improving customer experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#The_Best_Types_of_eCommerce_Integrations_for_Your_Online_Store\" >The Best Types of eCommerce Integrations for Your Online Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#1_Content_management_systems_CMS\" >1. Content management systems (CMS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#2_Customer_relationship_management_CRM_systems\" >2. Customer relationship management (CRM) systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#3_Payment_gateways\" >3. Payment gateways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#4_Shipping_software\" >4. Shipping software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#5_Accounting_software\" >5. Accounting software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#6_Email_marketing_and_automation_software\" >6. Email marketing and automation software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#7_Social_media_management_software\" >7. Social media management software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#8_Customer_support_software\" >8. Customer support software<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-integrations\/#Transform_Your_eCommerce_Marketing_With_EngageBay\" >Transform Your eCommerce Marketing With EngageBay<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Data_Integration\"><\/span><span style=\"color: #339966;\"><strong>What Is Data Integration?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Data integration involves bringing data from various sources to create a unified view for operational and analytical uses. The concept of <a href=\"https:\/\/www.techtarget.com\/searchdatamanagement\/definition\/data-integration\">data integration<\/a> is to make data easily accessible and available to users. It also helps simplify information processing, management, and delivery across channels.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> <strong>Ultimately, it combines multiple specialized units to create a fully functional, cohesive system with extended capabilities.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-38474 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1.png\" alt=\"Graphic representation of data integration\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1-1536x864.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/1-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_eCommerce_Integrations\"><\/span><span style=\"color: #339966;\"><strong>What Are eCommerce Integrations?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">On the other hand, eCommerce integration refers to the transfer, connection, and coordination of data between several eCommerce systems to help users create transparent processes and give customers a pleasant <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">buying experience<\/a>. It deals with data integration across all tools involved in the buying and selling of goods and services online \u2013 directly or indirectly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In eCommerce integration, there is a unique data flow between your eCommerce platform and other back-end channels like marketing, sales, CRM, ERP, accounting, and inventory. These systems enable your brand to keep up with increasing demands by creating a <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">unified database<\/a> for monitoring the activities and interactions of your customers across several channels.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, when a customer lands on your eCommerce site and creates an account, their details (name, email, phone number, etc.) will be added to your database. With this information, you can monitor their interactions, preferences, and behavior as they go through the various stages of the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/\">buyer\u2019s journey<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-38475 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2.png\" alt=\"eCommerce integration represented in graphical design\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2-1536x864.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/2-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">As your customers review the products, they may read an article from your blog before purchasing. When they\u2019re ready to buy, they select the items and add them to the online shopping cart.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As they proceed to the checkout page, they may see ads that promote other products related to the items in the cart. While making the purchase, they will fill in extra details like shipping address, zip code, billing information, card details, etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Usually, you can redirect them to a different site where the payment is made (via a payment gateway), and the payment platform will transfer the funds to your account. Once payment is confirmed, they will get a series of emails \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email\/\">\u201cThank You\u201d emails<\/a>, order confirmation emails, shipping information emails, etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Without a doubt, you must have gone through all or some of these stages if you\u2019ve purchased anything online. The cycle is never-ending as more actions could be added or removed from the process.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From the customer standpoint, it may be assumed that all those processes come from a single platform \u2013 the eCommerce site. However, it\u2019s an integration of several external systems:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The can may be hosted on a <a href=\"https:\/\/www.engagebay.com\/blog\/best-cms-for-ecommerce\/\">content management system (CMS)<\/a> like WordPress, Drupal, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pop-ups and email confirmations can be hosted by email <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">marketing automation platforms<\/a> like Mailchimp, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>, Constant Contact, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Shipping information and estimates can be provided by shipping platforms like Shippo, Easyship, AfterShip, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A product video can come from an online video platform like YouTube, Vimeo, Droplr, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The payment information could be hosted on payment gateways like PayPal, Stripe, Square, etc.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">With an extensive framework like this, you can keep your data (invoices, shipping information, product information, orders, and other customer details) in a secure, unified database, easily accessible and available to team members across several departments.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-strategies\/\">Read also: 6 High-Impact eCommerce Marketing Strategies to Try Now<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_eCommerce_Integrations_Important\"><\/span><span style=\"color: #339966;\"><strong>Why Are eCommerce Integrations Important?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Since a single software program cannot handle all marketing operations, connecting data from additional third-party tools is an excellent way to extend your functionalities. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, the data you extract from these tools will be in separate and disorganized formats, thus, making data analysis a daunting task for team members.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Alternatively, integrating these platforms into a unified system will help you process data more accurately. Here are a few <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-integration\/\">benefits of eCommerce integrations<\/a>&nbsp;\ud83d\udc47\ud83c\udffb<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Eliminating_manual_data_entry\"><\/span><span style=\"color: #993300;\"><strong>1. Eliminating manual data entry<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Without a fully functional integrated system, it would be difficult to keep clean and unified records of your customer data. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Entering data manually into different systems poses a serious threat to the accuracy and health of your database. Such a process can cause misplacement or duplication of information and increase the chances of errors.<\/span><\/p>\n<p>Moreover, it is a time-consuming, repetitive, and expensive process that reduces team productivity.<\/p>\n<p><span data-preserver-spaces=\"true\">Alternatively, an integrated eCommerce system will enable team members to automate data input across several channels, giving them more time to build stronger customer relationships.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-38476 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3.png\" alt=\"visual representation of Data entry in eCommerce\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3-1536x864.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/3-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Improving_data_accuracy\"><\/span><span style=\"color: #993300;\"><strong>2. Improving data accuracy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">When you integrate data from several sources into a unified system, you can comfortably identify and resolve quality issues and loopholes. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The reporting and analytics functionality enables you to monitor and analyze your customer data. This, ultimately, reduces the chances of errors and inaccuracy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Enhancing_data_updates\"><\/span><span style=\"color: #993300;\"><strong>3. Enhancing data updates<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">eCommerce stores thrive on data. But when this data is outdated, strategic decision-making becomes a challenge. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In a divided system, it is demanding to keep up with the continuous flow of data (order status, shipping data, customer profiles, inventory, etc.) across all platforms. This challenge can lead to data duplication, multiple analytical errors, and increased downtimes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Alternatively, a cohesive system supports the organization and synchronization of data across channels to ensure a unified and up-to-date database. Even more, a seamless eCommerce integration improves data analysis and reporting. It provides team members with real-time data for monitoring and tracking performance.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-platform-integration\/\">Read also: eCommerce Email Platform Integration \u2014 The Top Tools To Try<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Improving_inventory_management\"><\/span><span style=\"color: #993300;\"><strong>4. Improving inventory management<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">eCommerce integrations allow you to automate the management and recording of your inventory and pricing. They help you provide accurate and up-to-date data on available or out-of-stock products.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, when a customer buys the last pair of hiking boots from a shoe company, your web store will automatically reflect this sale on the website, indicating that the product is out of stock. This process will update potential buyers, stopping them from ordering unavailable items.<\/span><\/p>\n<figure id=\"attachment_38418\" aria-describedby=\"caption-attachment-38418\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-38418\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1.jpg\" alt=\"Inventory management\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1.jpg 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1-300x169.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1-1024x576.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1-768x432.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1-1536x864.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/warehouse-anywhere-inventory-management-1-595xh.jpg 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-38418\" class=\"wp-caption-text\"><a href=\"https:\/\/www.warehouseanywhere.com\/resources\/inventory-management\/\"><em>Inventory management<\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"5_Improving_customer_experience\"><\/span><span style=\"color: #993300;\"><strong>5. Improving customer experience<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">An integrated eCommerce system processes real-time customer data and supports a unified database that provides a <a href=\"https:\/\/www.engagebay.com\/crm\/360-degree-customer-view\">360\u00b0 view<\/a> of your customer journey. This gives you accurate information for creating personalized and targeted messages or offers based on your customers\u2019 preferences, behavior, and interests.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even more, it helps you track customer issues and provide solutions based on <a href=\"https:\/\/www.engagebay.com\/blog\/successful-customer-experience-strategy\/\">past experiences<\/a>.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\">Read also: eCommerce Metrics Made Easy: How to Drive Growth<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Best_Types_of_eCommerce_Integrations_for_Your_Online_Store\"><\/span><span style=\"color: #339966;\"><strong>The Best Types of eCommerce Integrations for Your Online Store<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Every eCommerce platform supports integrations with an extensive collection of third-party applications for increased efficiency. While there\u2019re tons of systems built for eCommerce, here are some of the best platforms you can connect to your web store:<\/span><\/p>\n<ol>\n<li>Content Management System (CMS)<\/li>\n<li>Customer Relationship Management (CRM) system<\/li>\n<li>Payment gateways<\/li>\n<li>Shipping software<\/li>\n<li>Accounting software<\/li>\n<li>Email marketing and automation software<\/li>\n<li>Social media management software<\/li>\n<li>Customer support software<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"1_Content_management_systems_CMS\"><\/span><span style=\"color: #993300;\"><strong>1. Content management systems (CMS)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A CMS is the foundation of all <a href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">eCommerce platforms<\/a>. It provides a suite of tools for building your online store, driving traffic, and managing sales. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Major content management systems support powerful functionalities for creating, modifying, and publishing website content. Also, the customization features allow you to create an attractive storefront well-suited for your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While many eCommerce platforms have built-in content management systems, others support integrations with third-party programs. Some website builders and content management systems for eCommerce include Shopify, WordPress, Wix, Drupal, Joomla, Magento, BigCommerce, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Customer_relationship_management_CRM_systems\"><\/span><span style=\"color: #993300;\"><strong>2. Customer relationship management (CRM) systems<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A<a href=\"https:\/\/www.engagebay.com\/blog\/what-are-crm-systems\/\"> customer relationship management system<\/a> is an application that combines your customer data from several departments in a unified system. It helps companies manage customer interactions and communication, identify sales opportunities, manage marketing campaigns, and resolve customer complaints.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Integrating CRM software with your eCommerce platform gives you a broader view of your customers\u2019 demographics. This enables you to understand their preferences and interaction with your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> The combined data will help your teams create customized offers and deliver targeted campaigns to increase traffic and drive sales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Like content management systems, there&#8217;s a wide variety of <a href=\"https:\/\/www.engagebay.com\/blog\/easy-to-use-crm-tools\/\">CRM platforms<\/a> with varying functionalities. Some include HubSpot, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>, Salesforce, Keap, Zoho, Microsoft Dynamics 365, Oracle, etc.<\/span><\/p>\n<p>For brands running their storefront on Shopify or WooCommerce while managing back-office operations in Dynamics 365 Business Central, a secure self-service portal can help connect eCommerce and ERP workflows. A <a href=\"https:\/\/isolutionspayments.com\/microsoft-dynamics-365-business-central\/customer-portal-microsoft-dynamics-365-business-central\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Microsoft Dynamics 365 Business Central Customer Portal<\/a> allows customers to log in to view quotes and orders, download invoices, make payments online, update contact information, and track shipments \u2014 all synchronized in real time with your ERP. This reduces manual work, ensures data consistency across channels, and enhances the post-purchase experience.<\/p>\n<figure id=\"attachment_38419\" aria-describedby=\"caption-attachment-38419\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/products\/crm\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-38419 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/personal-crm.pngw3_.webp\" alt=\"Customer relationship management system\" width=\"1000\" height=\"600\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/personal-crm.pngw3_.webp 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/personal-crm.pngw3_-300x180.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/personal-crm.pngw3_-768x461.webp 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/personal-crm.pngw3_-595xh.webp 595w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-38419\" class=\"wp-caption-text\"><a href=\"https:\/\/www.engagebay.com\/products\/crm\"><em>Customer relationship management system<\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Payment_gateways\"><\/span><span style=\"color: #993300;\"><strong>3. Payment gateways<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A payment gateway is usually a third-party software package that secures payment processing and helps merchants and buyers in different locations receive and make payments. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>Generally, it is a web-based system that completes the checkout process and validates the information provided by the buyer before confirming the order.<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Typically, every eCommerce site should have multiple payment methods (credit cards, cash, check, debit cards, etc.) to accommodate customers with varying preferences. Most payment processors are on-site, that is, customers stay on your server to input their information.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Conversely, others are hosted on third-party platforms where customers are redirected and brought back after validating their card information.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some payment gateways include PayPal, Stripe, Authorize.net, Apple Pay, Square, Ayden, etc.<\/span><\/p>\n<p>As one of the earliest and most widely trusted online payment solutions, PayPal continues to shape how merchants assess reliability and ease of use in their checkout stack, insights you\u2019ll see echoed in any detailed <a href=\"https:\/\/www.bitdegree.org\/money-transfer\/paypal-review\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">PayPal review<\/a> that breaks down its strengths, limitations, and real-world performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Shipping_software\"><\/span><span style=\"color: #993300;\"><strong>4. Shipping software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A shipping application is a software program that integrates with your eCommerce platform to track and automate shipping processes, manage inventory, print labels, and provide shipping estimates for your products.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you own a small business and process a few orders, it could be relatively easy to manually calculate and manage shipping information. But as demands increase and sales multiply, manual processing of shipping information may lead to multiple errors. These flaws may result from inaccurate addresses, shipping delays, overestimation or underestimation of prices, etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some shipping platforms include AfterShip, Veeqo, ShipStation, Easyship, ShipBob, Shippo, etc.<\/span><\/p>\n<figure id=\"attachment_38420\" aria-describedby=\"caption-attachment-38420\" style=\"width: 1254px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/APS_28.jpg\"><img decoding=\"async\" class=\"wp-image-38420 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/APS_28.jpg\" alt=\"Product delivery representation image\" width=\"1254\" height=\"836\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/APS_28.jpg 1254w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/APS_28-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/APS_28-1024x683.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/APS_28-768x512.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/APS_28-595xh.jpg 595w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/a><figcaption id=\"caption-attachment-38420\" class=\"wp-caption-text\"><a href=\"https:\/\/www.apsfulfillment.com\/shipping-fulfillment\/what-is-the-difference-between-shipping-and-delivery\/\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"5_Accounting_software\"><\/span><span style=\"color: #993300;\"><strong>5. Accounting software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Accurate bookkeeping is essential for every business \u2013 largely, one with numerous daily sales. It is possible to manually keep records of your financial affairs, especially if you are running a small business. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But when demands increase, processes like exporting transactions and matching the data feel like a nightmare, since you are prone to making multiple errors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even more, there is a high chance that your reports may be inaccurate and disorganized, leading to unexpected losses. With an <a href=\"https:\/\/www.refrens.com\/free-accounting-software\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">accounting software<\/a> package, you can manage customer payments, file business taxes, categorize and record financial transactions, and create realistic budgets.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some accounting platforms include QuickBooks, FreshBooks, Xero, Wave, ZipBooks, NetSuite, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Email_marketing_and_automation_software\"><\/span><span style=\"color: #993300;\"><strong>6. Email marketing and automation software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Customers will come and go. But one proven channel of continuous communication is through emails. <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">Email marketing<\/a> entails all activities involved in promoting your brand by sending timely and targeted messages to both new and existing customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Running an online store requires efficient and timely communication between you and your visitors. Hence, you need an automation solution that lets you engage and interact with tens, hundreds, or thousands of customers that visit your site regularly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-ecommerce\/\">Email marketing tools<\/a> support features that allow marketers to collect email addresses, manage lists, send emails, and track their performances. Integrating this with your eCommerce store will help you send personalized messages to your contacts based on their previous activities. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Email marketing platforms also use data from <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-crm\/\">your CRM and eCommerce platform<\/a> to upsell and cross-sell related products and send cart abandonment and transactional emails.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some tools include Mailchimp, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>, GetResponse, ActiveCampaign, Constant Contact, Sendinblue (Brevo), Drip, Klaviyo, AWeber, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Social_media_management_software\"><\/span><span style=\"color: #993300;\"><strong>7. Social media management software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">According to <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-global-overview-report\">Datareportal<\/a>, more than half of the world\u2019s human population uses social media. A closer look reveals there are about 4.76 billion users around the world.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Apart from email marketing, social media marketing serves as an alternative means of communicating with your customers and reaching a wider audience, regardless of their locations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Using the various social media platforms \u2013 <a href=\"https:\/\/web.facebook.com\/\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/\">Instagram<\/a>, <a href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/\">Twitter<\/a>, etc. \u2013 you can promote your brand and product offers to new and existing customers.<\/span><\/p>\n<figure id=\"attachment_38402\" aria-describedby=\"caption-attachment-38402\" style=\"width: 1095px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Datareportal-global-reports.png\"><img decoding=\"async\" class=\"size-full wp-image-38402\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Datareportal-global-reports.png\" alt=\"Datareportal global reports\" width=\"1095\" height=\"619\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Datareportal-global-reports.png 1095w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Datareportal-global-reports-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Datareportal-global-reports-1024x579.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Datareportal-global-reports-768x434.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Datareportal-global-reports-595xh.png 595w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/><\/a><figcaption id=\"caption-attachment-38402\" class=\"wp-caption-text\"><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-global-overview-report\"><em>Datareportal global reports<\/em><\/a><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">However, <a href=\"https:\/\/www.engagebay.com\/blog\/strong-digital-brand\/\">managing all your social media<\/a> platforms manually would be daunting for your team. And ultimately, this may lead to inconsistencies and lesser productivity. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, a fully functioning system that combines post-scheduling, social listening, analytics, marketing campaign features, and other capabilities will enable your team to attract more visitors, boost engagement, drive sales, and increase productivity.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Examples of social media management tools include Oktopost, Hootsuite, Sprout Social, Buffer, Sendible, Planable, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Customer_support_software\"><\/span><span style=\"color: #993300;\"><strong>8. Customer support software<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">According to <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\">Salesforce<\/a>, 92% of consumers are more likely to make another purchase if they experience positive customer service. A great customer experience thrives on responsive customer service reps and a fully functioning software solution.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> A customer service system supports an array of functionalities, including providing ticketing systems, help centers, knowledge bases, and responsive communication channels for handling customer queries.<\/span><\/p>\n<figure id=\"attachment_38401\" aria-describedby=\"caption-attachment-38401\" style=\"width: 1139px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Salesforce-report.png\"><img decoding=\"async\" class=\"size-full wp-image-38401\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Salesforce-report.png\" alt=\"Salesforce report\" width=\"1139\" height=\"695\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Salesforce-report.png 1139w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Salesforce-report-300x183.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Salesforce-report-1024x625.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Salesforce-report-768x469.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Salesforce-report-595xh.png 595w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><\/a><figcaption id=\"caption-attachment-38401\" class=\"wp-caption-text\"><a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\"><em>Salesforce report<\/em><\/a><\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">As more customers visit your online store, you need a system that enables you to handle increased queries, requests, and other issues on autopilot. Other features like <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat<\/a> and chatbot integrations help your support reps answer multiple requests by sending automated answers to less complex cases.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This seamless integration gives you a broader view of your <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-orientation\/\">customer interaction and behavior<\/a> over time. Moreover, it enables you to offer customized and personalized support and enhance customer satisfaction.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Examples of customer support software applications include Zendesk, FreshDesk, <a href=\"https:\/\/www.engagebay.com\/products\/customer-service\">EngageBay Service Bay<\/a>, Help Scout, Live Agent, Aircall, HubSpot Service Hub, etc.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-integration\/\">Read also: Everything You Need to Know About CRM Integration<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Transform_Your_eCommerce_Marketing_With_EngageBay\"><\/span><span style=\"color: #339966;\"><strong>Transform Your eCommerce Marketing With EngageBay<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Choosing the best eCommerce integrations for your web store means selecting the right set of tools designed to meet your business needs and goals. Apart from having a great content management system, you also need a fully functional customer relationship management (CRM) solution to manage your customer data. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to G2, <a href=\"https:\/\/www.g2.com\/articles\/customer-data-statistics\">49% of companies<\/a> use marketing data to enhance and improve the customer experience.<\/span><\/p>\n<p>As your eCommerce business grows, customer data management becomes more demanding. Mismanagement can affect your communication with both new and existing customers across several channels.<\/p>\n<p>With a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">customer relationship management (CRM) tool<\/a> like EngageBay, you can simplify your sales processes, run successful marketing campaigns, and handle customer queries on autopilot.<\/p>\n<p>Even more, EngageBay supports seamless integrations with popular eCommerce platforms like Shopify, WooCommerce, BigComemrce, etc. These integrations enable you to track customer orders, send cart abandonment emails, upsell and cross-sell products, and send personalized offers. As a result, you drive more sales and improve customer satisfaction.<\/p>\n<p>Sign up <a href=\"https:\/\/app.engagebay.com\/signup\">for free<\/a> or <a href=\"https:\/\/meetings.engagebay.com\/book-demo\">book a demo<\/a> to get started.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n    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class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As more eCommerce businesses adopt new automation tools, data management becomes more tedious as team members have to switch between [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":38846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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