{"id":38413,"date":"2023-03-23T12:14:21","date_gmt":"2023-03-23T12:14:21","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=38413"},"modified":"2025-04-28T13:19:05","modified_gmt":"2025-04-28T13:19:05","slug":"behavioral-market-segmentation","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/","title":{"rendered":"Uncovering Insights with Behavioral Market Segmentation"},"content":{"rendered":"<p>Before marketing to an audience, segmenting them is a must. You have so many options for segmentation, such as geographics or demographics like age, gender, occupation, income, marital status, number of children, and the list goes on.<\/p>\n<p>Another option at your disposal is behavioral market segmentation, also referred to as psychographic segmentation.<\/p>\n<p>If you\u2019re unfamiliar with audience segmentation, this in-depth guide will tell you everything you need to know. We\u2019ll present a definition, benefits, and clear-cut strategies you can use to improve <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">customer loyalty<\/a> and satisfaction.<\/p>\n<p>Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#What_Is_Behavioral_Market_Segmentation\" >What Is Behavioral Market Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#The_Benefits_of_Behavioral_Market_Segmentation\" >The Benefits of Behavioral Market Segmentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Makes_your_message_more_compelling\" >Makes your message more compelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Makes_your_marketing_personalized\" >Makes your marketing personalized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Increases_brand_loyalty\" >Increases brand loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Helps_find_your_most_engaged_leads\" >Helps find your most engaged leads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#The_Types_of_Behavioral_Segmentation\" >The Types of Behavioral Segmentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Usage\" >Usage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Customer_journey_stage\" >Customer journey stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Benefits_sought\" >Benefits sought<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Purchasing_behavior\" >Purchasing behavior<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Habitual\" >Habitual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Dissonance_reducing\" >Dissonance reducing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Variety_seeking\" >Variety seeking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Complex\" >Complex<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Status\" >Status<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Customer_loyalty\" >Customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Timing_or_occasion\" >Timing or occasion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Behavioral_Segmentation_Strategies_and_Techniques\" >Behavioral Segmentation Strategies and Techniques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Use_historical_data_to_your_advantage\" >Use historical data to your advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Treat_every_customer_differently\" >Treat every customer differently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Upsell_and_cross-sell\" >Upsell and cross-sell<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#4_Popular_Examples_of_Behavioral_Segmentation\" >4 Popular Examples of Behavioral Segmentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Netflix\" >Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#DavidsTea\" >DavidsTea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Olay\" >Olay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#YouTube\" >YouTube<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Behavioral_Market_Segmentation\"><\/span><span style=\"color: #339966;\"><strong>What Is Behavioral Market Segmentation?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Okay, so what exactly is behavioral market segmentation?<\/p>\n<p>This segmentation-based means of dividing customers into niches uses psychographics rather than geographics and demographics. And what are psychographics, you ask?<\/p>\n<p>Psychographics include a person\u2019s opinions, behaviors, motivators, attitudes, beliefs, and aspirations. These factors influence a potential customer\u2019s decision-making, not just for an initial purchase, but long down the line into the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-mapping-tools\/\">customer journey<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-behavioral-targeting\/\">Related: What is Behavioral Targeting?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Behavioral_Market_Segmentation\"><\/span><span style=\"color: #339966;\"><strong>The Benefits of Behavioral Market Segmentation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Behavioral segmentation has many advantages, so let\u2019s go over them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Makes_your_message_more_compelling\"><\/span><span style=\"color: #993300;\"><strong>Makes your message more compelling<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What allows a company to connect so well with a customer or lead? Simple! It comes down to emotions.<\/p>\n<p>According to market research from <a href=\"https:\/\/resources.pollfish.com\/market-research\/using-market-research-with-emotional-marketing-to-resonate-with-customers\/\">Pollfish<\/a>, when you can emotionally engage with your audience, 70 percent of them may spend 2x or 3x more money on your products or services.<\/p>\n<figure id=\"attachment_38501\" aria-describedby=\"caption-attachment-38501\" style=\"width: 1296px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/iStock-926750644.jpg\"><img decoding=\"async\" class=\"size-full wp-image-38501\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/iStock-926750644.jpg\" alt=\"iStock image representing different emotions\" width=\"1296\" height=\"810\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/iStock-926750644.jpg 1296w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/iStock-926750644-300x188.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/iStock-926750644-1024x640.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/iStock-926750644-768x480.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/iStock-926750644-595xh.jpg 595w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/a><figcaption id=\"caption-attachment-38501\" class=\"wp-caption-text\"><em><a href=\"https:\/\/stevens-tate.com\/articles\/emotional-advertising\/\">iStock image, courtesy of Stevens &amp; Tate<\/a><\/em><\/figcaption><\/figure>\n<p>You can\u2019t connect to a person\u2019s emotions as well when all you have is their location or industry. When you understand what motivates your audience, what makes them tick, you can <a href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/\">create compelling messaging<\/a> that connects more viscerally and emotionally.<\/p>\n<p>That\u2019s what drives results and pushes sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Makes_your_marketing_personalized\"><\/span><span style=\"color: #993300;\"><strong>Makes your marketing personalized<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you only take geographics and demographics into play, you can craft meaningful enough marketing campaigns that resonate with the desired segments.<\/p>\n<p>However, if you want to deploy a campaign that feels so personalized that it almost seems made for one person, you need to incorporate behavior market segmentation.<\/p>\n<p>When you incorporate one\u2019s psychographics with geographics and demographics, you hit more nails on the head with your campaigns.<\/p>\n<p>The personalization that goes into your <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\">marketing campaigns<\/a> speaks to leads and customers on a more personalized level and will surely nudge them to act.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increases_brand_loyalty\"><\/span><span style=\"color: #993300;\"><strong>Increases brand loyalty<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All companies wish for more brand loyalty. Psychographic segmentation is one way to go about it.<\/p>\n<p>When you connect emotionally and tailor your message so well, you can\u2019t help but motivate leads to convert to customers and first-time customers to convert to repeat buyers.<\/p>\n<figure id=\"attachment_20150\" aria-describedby=\"caption-attachment-20150\" style=\"width: 537px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/happy_customers.jpg\"><img decoding=\"async\" class=\"wp-image-20150 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/happy_customers.jpg\" alt=\"cross-selling to happy customers\" width=\"537\" height=\"350\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/happy_customers.jpg 537w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/happy_customers-300x196.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/a><figcaption id=\"caption-attachment-20150\" class=\"wp-caption-text\"><em>Source: Pexels<\/em><\/figcaption><\/figure>\n<p>Combined with your top-notch shopping experience and high-level <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/\">customer service<\/a>, a customer who shops with your brand won\u2019t be able to stop themselves from talking you up to everyone they know.<\/p>\n<p>This can increase referral traffic, increasing the number of engaged leads and customers in your <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-sales-funnels\/\">sales funnel<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Helps_find_your_most_engaged_leads\"><\/span><span style=\"color: #993300;\"><strong>Helps find your most engaged leads<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Speaking of lead engagement, determining which of your users engage with you the most early on is an important part of successful marketing. You don\u2019t want to waste time, money, and other resources on cold leads or only slightly engaged leads.<\/p>\n<p>When you filter your audience by psychographics, you can easily identify the most engaged leads. They\u2019re the ones who open your emails, click your links, engage with your content, and subscribe to <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">your newsletter<\/a>.<\/p>\n<p>They have a proven history of following your brand, even if they have yet to make the jump and complete a purchase.<\/p>\n<p>With more nurturing on your part, you can drive these leads to make the purchasing decision they\u2019ve hesitated on.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-segmentation\/\">Read also: A Comprehensive Guide To eCommerce Email Segmentation<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Types_of_Behavioral_Segmentation\"><\/span><span style=\"color: #339966;\"><strong>The Types of Behavioral Segmentation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you better understand behavioral segmentation and its benefits, let\u2019s next delve into the types of psychographic segmentation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Usage\"><\/span><span style=\"color: #993300;\"><strong>Usage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first type of psychographic segmentation involves how your audience uses your products and\/or services.<\/p>\n<p>For example, how many accounts does a lead or customer have to use your product or service? Which features do the most leads and customers use?<\/p>\n<p>How much time do your users spend with your products and services? How frequently do they use them?<\/p>\n<p>Based on how you answer the above questions, you can then categorize your users in one of three ways: light usage, medium usage, and heavy usage.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/audience-segmentation.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5736\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/audience-segmentation.png\" alt=\"audience segmentation\" width=\"624\" height=\"349\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/audience-segmentation.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/audience-segmentation-300x168.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/06\/audience-segmentation-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p>Light usage leads and customers barely have a need for your product or service. They might try it once and never come back to it or use it very sporadically.<\/p>\n<p>If you can engage with these users to better understand why they\u2019re not relying more on your products or services, you could potentially change their opinion and still win their conversion.<\/p>\n<p>However, you may just as well decide that this group isn\u2019t worth the time or marketing dollars and move on to the second group.<\/p>\n<p>Those are your mid-level users. They use your products or services more often than the first group, but not frequently enough.<\/p>\n<p>Perhaps they use your products or services for an event or special occasion <a href=\"https:\/\/www.engagebay.com\/blog\/holiday-newsletter\/\">like a holiday or anniversary<\/a>. Either way, it\u2019s worth marketing toward this group to see if you can increase their product\/service use.<\/p>\n<p>The last group is by far the most important, as these leads and customers use your products and services very often. They\u2019re engaged and rely on your products and services to get them through their daily lives.<\/p>\n<p>You\u2019ve connected with this audience segment well, but you want to keep building upon that professional relationship to retain them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_journey_stage\"><\/span><span style=\"color: #993300;\"><strong>Customer journey stage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next type of behavioral segmentation is identifying your users based on their customer journey stage.<\/p>\n<p>How you\u2019d engage with leads in the awareness stage differs significantly from those on the cusp of a purchase.<\/p>\n<p>Unfortunately, segmenting your audience by the customer journey stage alone can sometimes prove difficult. The customer journey is rarely a linear process, as much as we marketers wish it was.<\/p>\n<p>If leads or customers go through the stages out of order, that complicates segmenting.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-demographics\/\">Read also: Unmasking Your Audience: The Power of Customer Demographics<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefits_sought\"><\/span><span style=\"color: #993300;\"><strong>Benefits sought<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That brings us to &#8216;benefits sought&#8217; segmentation. Before making a purchasing decision, a lead will wonder how a product or service will benefit them.<\/p>\n<p>For instance, let\u2019s say your company sells vacuum cleaners, and a lead is in the market for a new vacuum. They\u2019re looking for specific benefits, with a clean house being the chief one.<\/p>\n<p>More so than that, they want a vacuum that\u2019s:<\/p>\n<ul>\n<li>Easy to use<\/li>\n<li>Doesn\u2019t weigh too much<\/li>\n<li>Charges quickly<\/li>\n<li>Has a long cord or no cord<\/li>\n<li>Doesn\u2019t make too much noise<\/li>\n<li>Cleans up pet hair<\/li>\n<li>Can be stored easily<\/li>\n<\/ul>\n<p>With so many benefits of a vacuum cleaner, it doesn\u2019t make sense to market it just for its cleaning power. Different segments of your audience will seek different benefits in addition to how well the vacuum cleans, so you must market your products and refine your messaging accordingly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Purchasing_behavior\"><\/span><span style=\"color: #993300;\"><strong>Purchasing behavior<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next type of behavioral segmentation divides your audience based on their purchasing activities.<\/p>\n<figure id=\"attachment_35227\" aria-describedby=\"caption-attachment-35227\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/online-shopping-gbec031e67_640.jpg\"><img decoding=\"async\" class=\"size-full wp-image-35227\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/online-shopping-gbec031e67_640.jpg\" alt=\"Image depicting online shopping\" width=\"640\" height=\"481\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/online-shopping-gbec031e67_640.jpg 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/online-shopping-gbec031e67_640-300x225.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/online-shopping-gbec031e67_640-595xh.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-35227\" class=\"wp-caption-text\"><em>Source: Pixabay<\/em><\/figcaption><\/figure>\n<p>When your leads convert to customers and make a purchasing decision, what inspires them to do that? How do they approach the process?<\/p>\n<p>Is purchasing a product or service a very complex process, or is it easy to do? What other kinds of barriers exist that might prevent the lead or customer from completing a purchase?<\/p>\n<p>For instance, do you sell your products or services at a price deemed too high for them? Do you only accept payment methods they can\u2019t use?<\/p>\n<p>Once you better understand how your audience shops, you can split them into one of four types of purchasing behaviors \ud83d\udc47\ud83c\udffb<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Habitual\"><\/span><span style=\"color: #666699;\"><strong>Habitual<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When customers buy habitually, they have a <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">strong loyalty to a brand<\/a>. It\u2019s not necessarily that one brand of toilet paper feels different from another or that one brand of ice cream tastes different.<\/p>\n<p>These customers prefer the brands they prefer and always buy them. If they can\u2019t find that brand because it\u2019s sold out, instead of choosing another brand, they\u2019d rather go to a different store to look for their preferred brand.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Dissonance_reducing\"><\/span><span style=\"color: #666699;\"><strong>Dissonance reducing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Another type of purchasing behavior is dissonance reduction. This occurs when a customer is stuck between two brands of similar quality and focuses on one trait to guide their final decision, such as quality, color, or cost.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Variety_seeking\"><\/span><span style=\"color: #666699;\"><strong>Variety seeking<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For those customers with less brand loyalty, they might follow variety-seeking purchasing behaviors. They\u2019ll want to try a number of different brands before deciding which brand they think is best.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Complex\"><\/span><span style=\"color: #666699;\"><strong>Complex<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>More involved customers might engage in complex purchasing behaviors. This usually occurs when making a major financial decision, such as which car to purchase.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-segmentation-software\/\">Read also: Finding the Best Customer Segmentation Software: A Detailed Analysis<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Status\"><\/span><span style=\"color: #993300;\"><strong>Status<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can also categorize your audience behavior based on their user status.<\/p>\n<p>For instance, you have current customers, but you can divide them further by status into first-time buyers and long-term or regular buyers.<\/p>\n<p>You also have leads and, inevitably, former customers. Finally, you have non-users, who could always convert into leads with enough marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_loyalty\"><\/span><span style=\"color: #993300;\"><strong>Customer loyalty<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yet another means of behavior-based segmentation is loyalty benchmarks.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-28592\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488.jpg\" alt=\"Virgin Atlantic loyalty based targeting\" width=\"1909\" height=\"677\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488.jpg 1909w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488-300x106.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488-1024x363.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488-768x272.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488-1536x545.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1663578488-595xh.jpg 595w\" sizes=\"(max-width: 1909px) 100vw, 1909px\" \/><\/a><\/p>\n<p>You should identify your most loyal customers. They\u2019re the ones worth holding onto, as they drive the most revenue for your company. Continue to engage with them and find novel ways to deepen the professional relationship.<\/p>\n<p>You should also review the processes and marketing campaigns these customers were exposed to so you can drive the same sorts of outcomes for future leads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Timing_or_occasion\"><\/span><span style=\"color: #993300;\"><strong>Timing or occasion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last type of behavioral segmentation is by purchasing frequency.<\/p>\n<p>Your customers may buy on regular occasions such as holidays and anniversaries. They might save their purchases for seasonal events, or they could purchase on personal occasions unknown to you.<\/p>\n<p>For example, if a customer buys a vacuum because they adopted a new pet, this can seem like a random purchase.<\/p>\n<p>That\u2019s why demographics and geographics are also important in <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segmenting your audience<\/a>. Once you know that your customer has three kids and a new puppy, those random purchases suddenly seem a lot less random!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-intelligence\/\">Read also: Customer Intelligence (CI): The Missing Support Puzzle Piece<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Behavioral_Segmentation_Strategies_and_Techniques\"><\/span><span style=\"color: #339966;\"><strong>Behavioral Segmentation Strategies and Techniques<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Behavioral market segmentation is more than a means of dividing your audience for more sales. You can also use specific strategies to drive more marketing success. Here\u2019s how.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_historical_data_to_your_advantage\"><\/span><span style=\"color: #993300;\"><strong>Use historical data to your advantage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your company doesn\u2019t already use a CRM, what are you waiting for?<\/p>\n<p>A <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">CRM solution can create detailed records<\/a> of a customer\u2019s behavior from the moment they enter the sales funnel, including notes from the salespeople and marketers who have interacted with that customer.<\/p>\n<figure id=\"attachment_18353\" aria-describedby=\"caption-attachment-18353\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-dashboard.gif\"><img decoding=\"async\" class=\"size-full wp-image-18353\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-dashboard.gif\" alt=\"Simple customer data reports in EngageBay\" width=\"1370\" height=\"782\"><\/a><figcaption id=\"caption-attachment-18353\" class=\"wp-caption-text\"><em>Simple customer data reports in EngageBay<\/em><\/figcaption><\/figure>\n<p>History tends to repeat itself. This means that if your customer has behaved a certain way in the past, you can reasonably expect them to do it again. You need historical data to paint a picture of what the future may look like.<\/p>\n<p>What if you <a href=\"https:\/\/www.engagebay.com\/products\/crm\">don\u2019t have a CRM yet<\/a>? Hopefully, your sales team took meticulous notes and saved all the early email interactions. This will do for now, but a CRM will make it so much easier to analyze all relevant customer data in the future.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-segmentation-examples\/\">Read also: Customer Segmentation Examples &amp; How To Follow Them<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Treat_every_customer_differently\"><\/span><span style=\"color: #993300;\"><strong>Treat every customer differently<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding your customers to the great extent that you now do through psychographic segmentation allows you to do more than better predict when they may enter, reenter, or <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">progress through the sales funnel<\/a>.<\/p>\n<p>Your marketing team is now better equipped to work with the customer at a natural and comfortable pace. When you nurture a customer this way, they remember it.<\/p>\n<p>They won\u2019t feel pressured into making a purchasing decision, as you only gently nudged them along rather than shoved it down their throats. They\u2019ll shop with confidence and might feel inspired to purchase from you again since it went so well the first time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Upsell_and_cross-sell\"><\/span><span style=\"color: #993300;\"><strong>Upsell and cross-sell<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another advantage of segmenting your audience through demographics and psychographics is how well you get to know their preferences. That makes it easier to <a href=\"https:\/\/www.engagebay.com\/blog\/upsell-using-email-marketing\/\">upsell and cross-sell successfully<\/a>.<\/p>\n<p>Let\u2019s go back to the vacuum cleaner example again. Since you know your customer has a new puppy in the house, you might recommend other specialized products or accessories you sell for tackling pet messes.<\/p>\n<p>Your customer will be more receptive to your offer since it\u2019s tailored to them. Increasing their receptivity boosts the chances of you closing the deal and earning the company even more money.<\/p>\n<p>Your customer will also remember your thoughtful suggestions, so they may speak positively of your brand to their family, friends, and colleagues.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">Read also: What Is Audience Segmentation &amp; What Is Its Impact on Marketing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Popular_Examples_of_Behavioral_Segmentation\"><\/span><span style=\"color: #339966;\"><strong>4 Popular Examples of Behavioral Segmentation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you want to see behavioral market segmentation in action? The following examples of real campaigns and techniques used by your favorite brands will motivate your future campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Netflix\"><\/span><span style=\"color: #993300;\"><strong>Netflix<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you create a new Netflix account, it\u2019s like a blank slate. The service won\u2019t yet make any recommendations to you because it doesn\u2019t understand your preferences.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/04\/Netflix_Movie_Suggestions.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2077\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/04\/Netflix_Movie_Suggestions.png\" alt=\"Netflix movie suggestions example\" width=\"588\" height=\"662\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/04\/Netflix_Movie_Suggestions.png 588w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/04\/Netflix_Movie_Suggestions-266x300.png 266w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/a><\/p>\n<p>As you begin collecting a viewing history, the built-in AI will understand the types of programming you like and begin making suggestions for new shows and movies to watch.<\/p>\n<p>By continuing to use Netflix, the AI gets smarter, making even more personalized recommendations before you eventually find that new show you\u2019re obsessed with. This is part of how Netflix keeps customers tethered to its service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"DavidsTea\"><\/span><span style=\"color: #993300;\"><strong>DavidsTea<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canada\u2019s DavidsTea uses behavioral data to ultra-personalize its <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email content<\/a>. Just take a look at the image below to see what we mean!<\/p>\n<p>DavidsTea kept track of when the customer first converted, which location welcomed them, how much tea they\u2019ve bought since then, and what their favorite tea is.<\/p>\n<p>This level of personalization shows that a company like DavidsTea truly understands its customers inside and out. You can bet the company\u2019s audience is in it for the long haul!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Olay\"><\/span><span style=\"color: #993300;\"><strong>Olay<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Olay is a brand that uses benefits-based psychographics exceptionally well.<\/p>\n<figure id=\"attachment_38416\" aria-describedby=\"caption-attachment-38416\" style=\"width: 936px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture6.png\"><img decoding=\"async\" class=\"wp-image-38416 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture6.png\" alt=\"personalized marketing example \" width=\"936\" height=\"936\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture6.png 936w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture6-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture6-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture6-768x768.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture6-595xh.png 595w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/a><figcaption id=\"caption-attachment-38416\" class=\"wp-caption-text\"><a href=\"https:\/\/www.yieldify.com\/blog\/behavioral-segmentation-definition-examples\/\"><em>Source: Yieldify<\/em><\/a><\/figcaption><\/figure>\n<p>The company unveiled an AI beauty tool where users can describe their skin in a fun quiz format and then receive advice on their current skin condition.<\/p>\n<p>Of course, Olay recommends its products for fixing everything from under-eye bags to acne.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"YouTube\"><\/span><span style=\"color: #993300;\"><strong>YouTube<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media giant YouTube also has a similar premise to Netflix in how it recommends videos to users.<\/p>\n<p>Based on the content you search for and the videos you watch, YouTube will suggest new channels and content for you to check out.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-targeting\/\">More examples of behavioral targeting<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Behavioral market segmentation relies on psychographic information, such as a customer\u2019s beliefs, opinions, and motivations, to divide an audience into specific, personalized segments.<\/p>\n<p>If you\u2019ve only relied on demographics and geographics to split your audience to this point, psychographics introduces more valuable information into the equation.<\/p>\n<p>You can better understand a customer\u2019s pain points, everyday life, and barriers to entry, marketing and selling to them accordingly!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Before marketing to an audience, segmenting them is a must. You have so many options for segmentation, such as geographics [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":38562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[296,8213,8211,8170,8212,8214],"class_list":["post-38413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-audience-segmentation","tag-audience-targeting","tag-behavioral-market-segmentation","tag-behavioral-segmentation","tag-market-segmentation","tag-psychographic-segmentation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uncovering Insights with Behavioral Market Segmentation<\/title>\n<meta name=\"description\" content=\"Behavioral market segmentation relies on psychographic information, such as a customer\u2019s beliefs, opinions, and motivations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uncovering Insights with Behavioral Market Segmentation\" \/>\n<meta property=\"og:description\" content=\"Behavioral market segmentation relies on psychographic information, such as a customer\u2019s beliefs, opinions, and motivations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T12:14:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T13:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Malczan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Malczan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\"},\"author\":{\"name\":\"Nicole Malczan\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\"},\"headline\":\"Uncovering Insights with Behavioral Market Segmentation\",\"datePublished\":\"2023-03-23T12:14:21+00:00\",\"dateModified\":\"2025-04-28T13:19:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\"},\"wordCount\":2599,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png\",\"keywords\":[\"Audience Segmentation\",\"audience targeting\",\"Behavioral Market Segmentation\",\"behavioral segmentation\",\"Market Segmentation\",\"psychographic segmentation\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\",\"name\":\"Uncovering Insights with Behavioral Market Segmentation\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png\",\"datePublished\":\"2023-03-23T12:14:21+00:00\",\"dateModified\":\"2025-04-28T13:19:05+00:00\",\"description\":\"Behavioral market segmentation relies on psychographic information, such as a customer\u2019s beliefs, opinions, and motivations.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png\",\"width\":1000,\"height\":600,\"caption\":\"behavioral-market-segmentation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Uncovering Insights with Behavioral Market Segmentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\",\"name\":\"Nicole Malczan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g\",\"caption\":\"Nicole Malczan\"},\"description\":\"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/nicole\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Uncovering Insights with Behavioral Market Segmentation","description":"Behavioral market segmentation relies on psychographic information, such as a customer\u2019s beliefs, opinions, and motivations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/","og_locale":"en_US","og_type":"article","og_title":"Uncovering Insights with Behavioral Market Segmentation","og_description":"Behavioral market segmentation relies on psychographic information, such as a customer\u2019s beliefs, opinions, and motivations.","og_url":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2023-03-23T12:14:21+00:00","article_modified_time":"2025-04-28T13:19:05+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png","type":"image\/png"}],"author":"Nicole Malczan","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Nicole Malczan","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/"},"author":{"name":"Nicole Malczan","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda"},"headline":"Uncovering Insights with Behavioral Market Segmentation","datePublished":"2023-03-23T12:14:21+00:00","dateModified":"2025-04-28T13:19:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/"},"wordCount":2599,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png","keywords":["Audience Segmentation","audience targeting","Behavioral Market Segmentation","behavioral segmentation","Market Segmentation","psychographic segmentation"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/","url":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/","name":"Uncovering Insights with Behavioral Market Segmentation","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png","datePublished":"2023-03-23T12:14:21+00:00","dateModified":"2025-04-28T13:19:05+00:00","description":"Behavioral market segmentation relies on psychographic information, such as a customer\u2019s beliefs, opinions, and motivations.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/behavioral-market-segmentation.png","width":1000,"height":600,"caption":"behavioral-market-segmentation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/behavioral-market-segmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Uncovering Insights with Behavioral Market Segmentation"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda","name":"Nicole Malczan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42062f1c42bba81ce0a3b1780ef8df685796d91755880a3278abe88bc8862733?s=96&d=identicon&r=g","caption":"Nicole Malczan"},"description":"Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.","url":"https:\/\/www.engagebay.com\/blog\/author\/nicole\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/38413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=38413"}],"version-history":[{"count":15,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/38413\/revisions"}],"predecessor-version":[{"id":74189,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/38413\/revisions\/74189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/38562"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=38413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=38413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=38413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}