{"id":38829,"date":"2023-05-10T13:58:56","date_gmt":"2023-05-10T13:58:56","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=38829"},"modified":"2026-01-20T08:45:12","modified_gmt":"2026-01-20T08:45:12","slug":"what-is-a-lead","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/what-is-a-lead\/","title":{"rendered":"What is a Lead? Overcoming Obstacles in Sales and Marketing Alignment"},"content":{"rendered":"

Marketers would agree with me that lead generation is a lot like fishing. You must use the perfect bait and slowly reel in the fish at the right time. And, we can’t even predict if it’ll take a few minutes or several days!<\/p>\n

But, would your sales team agree with this story about lead generation? If you’re not sure, this article is for you.<\/p>\n

When there’s a misalignment between sales and marketing teams, companies lose $1 trillion annually<\/a>! And, the average B2B company loses 10% of its annual revenue<\/a><\/strong> because of this misalignment. That’s no small amount. \ud83d\ude33<\/p>\n

\"sales<\/a><\/p>\n

By the end of this article, you’ll get a head start on lead generation and sales-marketing alignment (aka smarketing). We’ll  give you a detailed breakdown of:<\/p>\n