{"id":38938,"date":"2024-07-01T12:18:55","date_gmt":"2024-07-01T12:18:55","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=38938"},"modified":"2026-05-28T05:09:56","modified_gmt":"2026-05-28T05:09:56","slug":"hospital-advertisement-ideas","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/hospital-advertisement-ideas\/","title":{"rendered":"Beyond the Basics: 13 Hospital Advertisement Ideas to Elevate Your Marketing"},"content":{"rendered":"<p>Although the healthcare industry doesn\u2019t risk becoming an irrelevant industry, that doesn\u2019t mean hospitals can simply toss aside marketing and advertising.<\/p>\n<p>The <a href=\"https:\/\/www.aha.org\/statistics\/fast-facts-us-hospitals\" target=\"_blank\" rel=\"noopener\">American Hospital Association<\/a>, in a 2024 survey, reported that the United States alone has 6,120 hospitals.<\/p>\n<p>What makes a person choose one hospital over another? It\u2019s not simply a matter of one\u2019s <a href=\"https:\/\/www.engagebay.com\/blog\/insurance-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\">health insurance<\/a>, although that surely factors in.<\/p>\n<p>Its other elements, such as proximity and quality of patient care, are elements that a person can only be made aware of through healthcare advertising and <a href=\"https:\/\/www.engagebay.com\/blog\/freelance-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">digital marketing services.<\/a><\/p>\n<p>So, here are 13 excellent hospital advertisement ideas to help your facility stand out.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/hospital-advertisement-ideas\/#Hospital_Advertisement_Ideas_That_Work\" >Hospital Advertisement Ideas That Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/hospital-advertisement-ideas\/#3_Excellent_Examples_of_Hospital_Advertising\" >3 Excellent Examples of Hospital Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/hospital-advertisement-ideas\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Hospital_Advertisement_Ideas_That_Work\"><\/span><span style=\"color: #339966;\"><strong>Hospital Advertisement Ideas That Work<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\"><strong>1. Start a referral network<\/strong><\/span><\/h3>\n<p>When patients have high-level care at a medical facility, they\u2019re usually more willing to talk about it to their friends, family, and colleagues.<\/p>\n<p>According to software resource <a href=\"https:\/\/truelist.co\/blog\/referral-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">TrueList<\/a>, 82% of upper management believes that the top leads come from word of mouth.<\/p>\n<p>This makes a lot of sense. These leads have already heard good things about your healthcare company. They\u2019re aware of who you are and the services your healthcare provider offers, although there\u2019s still usually room to educate them further.<\/p>\n<p>They\u2019re warmer leads who enter the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a> deeper than a completely cold lead. Their knowledge and the positive word of mouth they received from your patient also increase the likelihood of this lead successfully converting.<\/p>\n<p>So, how do you acquire more referrals? Providing excellent service is always the most reliable method.<\/p>\n<p>Starting a healthcare referral network is also a powerful hospital marketing strategy, whereby a patient who recommends someone else to you receives some reward for their time and effort, whether that\u2019s discounted services or top priority for a medical service.<\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Publish authority resources<\/strong><\/span><\/h3>\n<p>Branding is a pillar of healthcare marketing and advertising. While we\u2019ll talk later about ways you can humanize your brand, for now, let\u2019s discuss how you can build trust as a healthcare professional.&nbsp;<\/p>\n<p>Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?sfdc-redirect=91\" target=\"_blank\" rel=\"noopener\">State of the Connected Customer<\/a> report\u2013which involved 29 countries, over 3,900 business buyers, and more than 13,000 consumers\u2013found that 88 percent of survey respondents prioritize company trust, especially during periods of change.<\/p>\n<p>While your hospital can build trust in a myriad of ways, one of the simplest ways to get it is by establishing your brand as an authoritative source.<\/p>\n<p>You can do that by publishing high-end, educational, informative content like infographics, whitepapers, eBooks, case studies, and in-depth reports.<\/p>\n<p>You must heavily research these reports and use facts and data to back up every point you make. Triple-check for inconsistencies and errors and have several fact-checkers and editors review the content before you publish it.<\/p>\n<p>Then, post the content on your website and spread it around via social media marketing. It should begin making the rounds and could even go viral. When people see such well-researched content with your name attached to it, it builds up credibility for your brand.<\/p>\n<p>That, in turn, makes your healthcare brand more trustworthy.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span style=\"color: #993300;\"><strong>3. Go digital as much as you can<\/strong><\/span><\/h3>\n<p>Digital advertising is a must for growing your hospital\u2019s patient base. Let\u2019s go over the types of digital advertising you might utilize in hospital marketing.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Social media advertising<\/strong><\/span><\/h4>\n<p>Each social media platform has its own paid <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-advertising\/\" target=\"_blank\" rel=\"noopener\">advertising channels<\/a>. You\u2019d create native ads that appear on the social media channel of your choosing. You can design the look of the ad, select who sees the ad, and review metrics in real time, all from the social media platform.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Audio advertising<\/strong><\/span><\/h4>\n<p>Podcasts are big business these days, as is streaming media like music. You can purchase audio ad space to play before this content starts, in the middle, or after.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Streaming media advertising<\/strong><\/span><\/h4>\n<p>Over-the-top ads are exclusive to streaming media such as video. These video marketing ads appear when the customer views streaming media.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Online video advertising<\/strong><\/span><\/h4>\n<p>A more classic form of digital advertising, online video ads come in two types. In-stream video ads are the aforementioned advertisements, while out-stream video ads can appear on mobile devices, apps, and websites. They\u2019re a display ad.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Display advertising<\/strong><\/span><\/h4>\n<p>Speaking of <a href=\"https:\/\/www.engagebay.com\/blog\/display-ad-examples\/\">display ads<\/a>, they\u2019re next. These visual advertisements can include animation, images, and text. They appear on a website or an app.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Search advertising<\/strong><\/span><\/h4>\n<p>Search ads are a component of search engine marketing. The ads appear in search engine results pages as text ads that blend into the rest of the page. The paid ads float to the top of the results pages with organic search results.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/chiropractic-marketing\/\">Read also: Navigating Chiropractic Marketing in 2024: A Brief Guide<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Don&#8217;t give up on traditional media<\/strong><\/span><\/h3>\n<p>Although we live in a wholly digital age, you can still use traditional media as part of your <a href=\"https:\/\/www.engagebay.com\/blog\/healthcare-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\">healthcare marketing strategy<\/a>. Let\u2019s go over your options.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Billboards<\/strong><\/span><\/h4>\n<p>Out-of-home media, like billboards are a common way to advertise medical services. You\u2019d select a prominent spot in your city or town, pay to rent the billboard for a predetermined period, experiment with digital billboards, and wait to see if it drives more leads.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Print advertisements<\/strong><\/span><\/h4>\n<p>You can pay for a print advertisement in your local newspaper, a healthcare publication, or a magazine. The greater the readership, the more eyes will see your ad.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Satellite and cable advertisements<\/strong><\/span><\/h4>\n<p>You might also be interested in television commercials that air in between programs. The goal of the ad is to grab the viewer\u2019s attention and motivate them to call or visit your hospital\u2019s website and become a new patient.&nbsp;<\/p>\n<h4><span style=\"color: #666699;\"><strong>Radio advertisements<\/strong><\/span><\/h4>\n<p>Radio is another option to consider. You\u2019d record a short radio ad that can appear between broadcasts on traditional, satellite, or streaming radio.<\/p>\n<h4><span style=\"color: #666699;\"><strong>Catalogs and brochures<\/strong><\/span><\/h4>\n<p>The last traditional media option is printing catalogs and\/or brochures and mailing them to residents around town. The hope is they\u2019ll remember your hospital the next time they need healthcare services.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/healthcare-marketing-ideas\/\">Read also: 11 Effective Healthcare Marketing Ideas<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Publish and promote case studies<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 16px;\">One of the best hospital advertisement ideas is publishing and promoting success stories through case studies that detail how your hospital has made a difference.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"> For instance, surely, you\u2019ve had a medical supplier or partner that benefited from working with you. Exactly what were you able to do for them?<\/span><\/p>\n<p>Detail the entire situation in the case study, including the issue, what your hospital did, and what kinds of results it drew. Include as many numbers and other data in your case study as you can, as this will authenticate it.<\/p>\n<p>The point of a case study is to put others in the shoes of the partner you assisted. Publishing a case study proves the breadth of your medical practice far more efficiently than a bloated \u201cabout me\u201d section.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/supplement-marketing-strategies\/\">Read also: 8 Winning Supplement Marketing Strategies for 2024<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. Get more reviews from patients<\/strong><\/span><\/h3>\n<figure id=\"attachment_39509\" aria-describedby=\"caption-attachment-39509\" style=\"width: 452px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-photo-7088833.jpg\"><img decoding=\"async\" class=\" wp-image-39509\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-photo-7088833.jpg\" alt=\"photo of doctor and patient in a hospital\" width=\"452\" height=\"301\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-photo-7088833.jpg 1280w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-photo-7088833-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-photo-7088833-1024x682.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-photo-7088833-768x512.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/pexels-photo-7088833-595xh.jpg 595w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/a><figcaption id=\"caption-attachment-39509\" class=\"wp-caption-text\"><em>Pexels<\/em><\/figcaption><\/figure>\n<p>Consumers almost always read reviews before making a purchasing decision. Even though your hospital deals with patients, they are consumers in that they\u2019re choosing to give their money to your medical facility.<\/p>\n<p>Without reviews, you\u2019re stripping away a consumer\u2019s ability to make an educated purchasing decision. A consumer will view a lack of reviews as sketchy.<\/p>\n<p>When it comes to life-saving services like a hospital, no one wants to associate \u201csketchy\u201d with anything you offer.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/online-review-statistics\/329701\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a> reports that most people hold reviews in the same esteem as word-of-mouth recommendations from family members and friends.<\/p>\n<p>So, how do you obtain reviews? You need to begin asking your patients.<\/p>\n<p>When you send follow-up correspondence, such as emails and mailed letters after a patient checks out, you can request that they leave a review. To incentivize them, you can offer rewards.<\/p>\n<p>Expect that you\u2019ll accrue both negative and <a href=\"https:\/\/www.engagebay.com\/blog\/positive-online-reviews-for-your-business\/\" target=\"_blank\" rel=\"noopener\">positive reviews<\/a>. That\u2019s simply the way it works. The same Search Engine Journal piece noted that 96% of consumers search specifically for negative reviews.<\/p>\n<p>They want to see what and where you\u2019re lacking and use that to inspire their decision. Thus, don\u2019t delete negative reviews. That, too, can damage your reputation.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/dental-marketing-ideas\/\">Read also: Say Aaah \u2026 11 Jaw-dropping Dental Marketing Ideas<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Invest in a social media team<\/strong><\/span><\/h3>\n<p>What kind of presence does your hospital have on social media?<\/p>\n<p>If the answer is none or only a mild presence, that\u2019s the first thing you must rectify.<\/p>\n<p>Marketing resource <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"noopener\">SproutSocial<\/a> reports that the average person spends 151 minutes a day on social media and switches between seven social networks every month.&nbsp;<\/p>\n<p>You need an active presence across all the big networks, or you could miss out on potential new patients.<\/p>\n<p>What you post on social media matters. You must learn how to do content marketing effectively and post high-value content that grabs the attention of your target audience and keeps them hooked.<\/p>\n<p>That means doing more than cross-posting content from your blog to your socials. Patient engagement through your social media posts is a must. When you find fascinating studies and medical data you think your audience would appreciate, you could share that.<\/p>\n<p>You can also share the other top-quality content you\u2019ll produce (more on this later), such as videos, infographics, and original photographs.<\/p>\n<p>Think of why you follow any account on social media. It\u2019s for information, education, or entertainment, sometimes all three. Your healthcare organization must provide content that fits at least one of the above classifications.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/dental-ads\/\">Read also: Dental Ads That\u2019ll Make You Laugh \ud83d\ude02<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>8. Work on SEO<\/strong><\/span><\/h3>\n<p>Now that you\u2019ve begun marketing and advertising your hospital, you must pay attention to SEO if you haven\u2019t already. Otherwise, your words will fall on deaf ears.<\/p>\n<p>SEO determines where your website ranks when someone searches for terms like \u201chospitals near me\u201d or \u201chospitals in Philadelphia.\u201d<\/p>\n<p>You need the top spot or at least one of the top five spots on a SERP. A 2023 article from <a href=\"https:\/\/www.monsterinsights.com\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">MonsterInsights<\/a> states that a page that ranks first on a SERP gets about 28 percent of all clicks on that page.<\/p>\n<p>If you can get into the top five, you\u2019ll get 70 percent of the total clicks that occur on Google.<\/p>\n<p>Managing your SEO is an ongoing battle, as Google algorithms change all the time. That said, some constants remain, so make sure you\u2019re doing the following:<\/p>\n<ul>\n<li>Keep your site loading speed within two seconds<\/li>\n<li>Consistently publish original, engaging, high-quality content<\/li>\n<li>Internally link<\/li>\n<li>Optimize the images you publish<\/li>\n<li>Include targeted short-tail and long-tail keywords<\/li>\n<li>Write title tags and alt descriptions<\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>9. Bid for PPC ads in the right place<\/strong><\/span><\/h3>\n<p>Pay-per-click or PPC ads are a fantastic hospital advertisement option to have in your arsenal.<\/p>\n<p>This form of digital advertising encompasses several types of ads. Let\u2019s go over them.<\/p>\n<ul>\n<li>Amazon ads, including product display ads, headline search ads, and sponsored product ads<\/li>\n<li>Gmail sponsored ads<\/li>\n<li>Paid social media ads<\/li>\n<li>Shopping ads<\/li>\n<li>Video ads<\/li>\n<li>Remarketing ads<\/li>\n<li>Display ads<\/li>\n<li>Search ads<\/li>\n<\/ul>\n<p>Here\u2019s how PPC advertising works. When an Internet user clicks your ad, you pay for it. Usually, it\u2019s cents or dollars. Although this sounds expensive, if you use PPC ads correctly, it all adds up.<\/p>\n<p>For example, if you make more (attributable) revenue than the cost of running your PPC ads, it is worth it.<\/p>\n<p>Like the other forms of digital advertising we\u2019ve examined in this guide, you can target your audience with PPC ads, dividing them by schedule, location, device, or other criteria.<\/p>\n<p>Be ready to bid for optimal ad placement. You\u2019ll also have to bid for keywords so your ad appears when a user searches for a specific keyword.<\/p>\n<p>To succeed at PPC advertising, you must have a budget your hospital can stick to.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/healthcare-email-marketing\/\">Read also: The Best Healthcare Email Marketing Tools and Tips for 2024<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>10. Humanize your brand<\/strong><\/span><\/h3>\n<p>Okay, so we\u2019ve discussed a lot about building trust in your hospital brand, so now let\u2019s switch gears.<\/p>\n<p>Consumers value transparency in the companies and brands they fork over their hard-earned money to, perhaps more so now than ever before. Hospitals can come across as faceless environments, which presents the need to humanize yours.<\/p>\n<p>You can do this in so many ways. For instance, you can include monthly spotlights on employees doing good. Don\u2019t just focus on doctors and nurses but the entire hospital staff. This way, people can see the humans who make up your medical care team, which directly contributes to boosting your brand awareness.&nbsp;<\/p>\n<p>You can make videos offering behind-the-scenes glimpses into what goes on in a hospital from day to day. Don\u2019t include anything gory or disturbing, of course!<\/p>\n<p>Spotlight your community outreach efforts. Glorify your customer service.<\/p>\n<p>Whatever you can do to focus on the people who make your hospital what it is will serve to humanize your brand.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/testimonial-advertising\/\">Read also: Mastering Testimonial Advertising: A Marketer&#8217;s Guide<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">11. Do some guest blogging<\/span><\/strong><\/h3>\n<p>Hospital advertising doesn\u2019t always have to cost thousands of dollars. Some avenues at your disposal are free, such as guest blogging.<\/p>\n<p>In a guest blogging arrangement, you produce content for another site, and they write content for your blog. Both posts are promoted as guest content, so no one confuses the posts for your native content.<\/p>\n<p>Who should your hospital seek for guest blogging? You might refrain from partnering with another hospital, as they\u2019re your competition, but perhaps a medical partner or practice within your umbrella.<\/p>\n<p>Guest posts provide different insights and a unique voice that your content doesn\u2019t, which livens up the reading experience for your audience. <a href=\"https:\/\/writer.com\/guides\/generative-ai\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Tap into generative AI<\/a> prompts to help you find blog ideas.<\/p>\n<p>When your content gets published on another website, you\u2019re introduced to a whole new set of eyes. If your guest partner is a sister practice especially, you have a much higher chance of those patients converting to your hospital.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/\">Read also: 10 Ad Copy Examples That Are So Good, It Hurts!<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>12. Rework your website<\/strong><\/span><\/h3>\n<p>As part of your healthcare marketing plan, you should also refocus on your website.<\/p>\n<p>How navigable is your website at current? If it\u2019s not very, that\u2019s one major aspect you must rework.<\/p>\n<p>The ideal hospital website is patient-centric in every way. For instance, ScienceSoft\u2019s healthcare IT team typically plans for patient engagement features that make hospital websites more interactive.<\/p>\n<p>These may include online self-registration, real-time Q&amp;A chat, or geolocation-based suggestions for nearby facilities. The company also emphasizes engagement analytics to help hospitals understand which services and content resonate most with patients.<\/p>\n<p>You fill the pages with informative content. You focus on site loading speed and navigability.<\/p>\n<p>Of course, you optimize your website for mobile users, as that\u2019s how the lion\u2019s share of potential patients will find your site.<\/p>\n<p>You keep the design clean and uncluttered. You may use traveling navigation bars. You A\/B tested all your CTAs, and you keep your contact information prominent so a potential customer can easily call you or fill out an <a href=\"https:\/\/www.engagebay.com\/marketing\/web-forms\" target=\"_blank\" rel=\"noopener\">online form<\/a>.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/healthcare-crm-software\/\">Read also: The Top 6 Healthcare CRM Software And Their Benefits (+Pricing)<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">13. Produce top-notch content<\/span><\/strong><\/h3>\n<p>As promised, let\u2019s discuss your hospital\u2019s current content plan.<\/p>\n<p>High-value content is a must. Yet what makes content high-value? Rather than choose topics at random, you do keyword research to determine what kinds of topics your audience searches for.<\/p>\n<p>You also research what content exists on that topic already and come up with a unique spin so your content brings something different to the table.<\/p>\n<p>You produce content consistently, but don\u2019t rush. To make your content more valuable, you include infographics, scientific and medical studies, and original images.<\/p>\n<p>You also consistently post this high level of content to meet the needs of your audience.<\/p>\n<p>Content doesn\u2019t only mean blog posts, by the way. Branch out to videos, podcasts, infographics, studies, eBooks, and whitepapers.<\/p>\n<p>For example, <a href=\"http:\/\/klinio.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Klinio<\/a>, a diabetes management platform, showcases the power of content creation in engaging customers and building credibility. They provide informative blog posts, educational content within their app, and valuable insights about type 2 diabetes in their written books.<\/p>\n<p>Crafting quality content can raise your SEO, boost your brand, increase trust, elevate your authority level, attract new leads, and retain customers. It\u2019s worth focusing extensively on!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/event-marketing-ideas\/\">Read also: Creative Event Marketing Ideas to Get People Excited<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Excellent_Examples_of_Hospital_Advertising\"><\/span><span style=\"color: #339966;\"><strong>3 Excellent Examples of Hospital Advertising<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To wrap up, we\u2019ve got some great hospital advertising examples to inspire your future campaigns.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. United Healthcare<\/strong><\/span><\/h3>\n<figure id=\"attachment_38940\" aria-describedby=\"caption-attachment-38940\" style=\"width: 587px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-38940 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture1-2.jpg\" alt=\"United Healthcare advertisement\" width=\"587\" height=\"307\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture1-2.jpg 936w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture1-2-300x157.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture1-2-768x402.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture1-2-595xh.jpg 595w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><figcaption id=\"caption-attachment-38940\" class=\"wp-caption-text\"><em>Source: Penji<\/em><\/figcaption><\/figure>\n<p>How do you get patients to take action? Sometimes, it comes down to something as simple as a grade-school-level game, like Truth or Dare.<\/p>\n<p>On its website, United Healthcare posted a series of dares in March. Unlike the traditional truth or dare game, which usually boils down to juvenile activities, these dares were all about improving your health.<\/p>\n<p>If you\u2019re someone who never backs down from a challenge, being \u201cdared\u201d to work on your health could be the impetus you need to do something good for yourself.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/local-advertising-ideas\/\">Read also: Top Local Advertising Ideas to Elevate Your Marketing<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. USC<\/strong><\/span><\/h3>\n<figure id=\"attachment_38941\" aria-describedby=\"caption-attachment-38941\" style=\"width: 335px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture2-1.jpg\"><img decoding=\"async\" class=\"wp-image-38941 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture2-1.jpg\" alt=\"A hospital advertisement during Covid by USC\" width=\"335\" height=\"291\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture2-1.jpg 335w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture2-1-300x261.jpg 300w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/a><figcaption id=\"caption-attachment-38941\" class=\"wp-caption-text\"><em>Source: USC News<\/em><\/figcaption><\/figure>\n<p>USC hospitals in California borrowed the school\u2019s athletic mantra, \u201cfight on,\u201d and used it as the basis of its advertisements to raise awareness about the USC Norris Cancer Hospital and University Hospital.<\/p>\n<p>The billboard shown above is one of several that appeared in the campaign. Although the billboard has a simple design with a lot of white space, the impactful copy still makes this advertisement memorable.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/veterinary-practice-marketing-ideas\/\">Read also: Nailing the Website: Try These Proven Veterinary Practice Marketing Ideas<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Mercy Health<\/strong><\/span><\/h3>\n<figure id=\"attachment_38942\" aria-describedby=\"caption-attachment-38942\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture3-1.jpg\"><img decoding=\"async\" class=\"wp-image-38942 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture3-1.jpg\" alt=\"Mercy Health hospital ad\" width=\"630\" height=\"816\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture3-1.jpg 936w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture3-1-232x300.jpg 232w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture3-1-791x1024.jpg 791w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture3-1-768x994.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/03\/Picture3-1-595xh.jpg 595w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a><figcaption id=\"caption-attachment-38942\" class=\"wp-caption-text\"><em>Source: Behance<\/em><\/figcaption><\/figure>\n<p>To inspire patients to choose Mercy Health Fairfield Hospital, the facility used an image that hits close to home, especially for parents: a woman holding her newborn daughter.<\/p>\n<p>The implication is that when choosing hospitals, you want an experienced facility that can assist in those life-changing moments like giving birth. The accompanying tagline, \u201cDelivering the most babies in Butler County for 20 years,\u201d further drives the message home.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/insurance-marketing-ideas\/\">Read also: 25 Genius Insurance Marketing Ideas You Haven&#8217;t Tried Yet<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hospitals must advertise just as any other business does. With good advertising, you can introduce and define your brand, build trust, increase your authority, and grow your prospective patient base.<\/p>\n<p>If you need help marketing your brand, check out <a href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener\">the tools EngageBay has<\/a>.<\/p>\n<p>Like what you read? Check out our other blogs, too:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/cosmetic-dentistry-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">Cosmetic Dentistry Marketing Strategies: 13 Reasons to Smile<\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/crm-in-healthcare\/\" target=\"_blank\" rel=\"noopener\">CRM In Healthcare To Enhance Patient Satisfaction<\/a><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n             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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":41205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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