{"id":39207,"date":"2023-04-18T14:09:00","date_gmt":"2023-04-18T14:09:00","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=39207"},"modified":"2026-04-06T15:28:22","modified_gmt":"2026-04-06T15:28:22","slug":"targeted-email-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/","title":{"rendered":"How to Run Targeted Email Marketing Campaigns For High ROI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The key to a successful email marketing campaign is targeted engagement.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending targeted, personalized emails can improve your ROI. But you already knew that. So where does the problem lie?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeted email marketing is a powerful tool; however, companies struggle with its execution.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It involves collecting customer data and getting to know who they are and how to interact with them effectively.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This post will guide you through each step on how to create and run an effective email marketing campaign and win over your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#What_Is_Targeted_Email_Marketing\" >What Is Targeted Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Benefits_of_a_Targeted_Email_Campaign\" >Benefits of a Targeted Email Campaign&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#5_Steps_for_Running_a_Targeted_Email_Marketing_Campaign\" >5 Steps for Running a Targeted Email Marketing Campaign&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Step_1_Gather_all_necessary_data\" >Step #1: Gather all necessary data&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Step_2_Integrate_all_existing_automation_platforms\" >Step #2: Integrate all existing automation platforms&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Step_3_Create_content_for_each_segment\" >Step #3: Create content for each segment&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Step_4_Choose_the_right_email_marketing_platform\" >Step #4: Choose the right email marketing platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Step_5_AB_test_and_measure_your_targeted_email_marketing_campaigns\" >Step #5: A\/B test and measure your targeted email marketing campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Best_Strategies_for_Effective_Targeted_Email_Marketing\" >Best Strategies for Effective Targeted Email Marketing&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#1_Targeting_by_location\" >1. Targeting by location&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#2_Targeting_by_customer_lifecycle\" >2. Targeting by customer lifecycle&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#3_Targeting_by_behavior\" >3. Targeting by behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#4_Targeting_by_customers_preferences_and_needs\" >4. Targeting by customer\u2019s preferences and needs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/#Send_Highly_Tailored_Targeted_Emails_and_Increase_Revenue\" >Send Highly Tailored Targeted Emails and Increase Revenue&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Targeted_Email_Marketing\"><\/span><strong><span style=\"color: #339966;\">What Is Targeted Email Marketing?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Targeted emails refer to sending the right email at the right time with personalized content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It involves segmentation of the audience based on their preferences, browsing activity, behavior, and other factors and sending them emails that fit their buying needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These targeted emails are all about delivering valuable content to generate and <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">nurture leads<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers mostly open and take action on emails that contain information relevant to their needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So instead of sending a single <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">promotional email<\/a> to your entire mailing list, you customize your messages to have personalized one-on-one conversations with different subscribers or audience members.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending tailored content makes the subscribers feel special and help build a rapport with them.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaign-ideas\/\">Read also: 18 Trending Email Marketing Campaign Ideas [+ Templates]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_a_Targeted_Email_Campaign\"><\/span><span style=\"color: #339966;\"><strong>Benefits of a Targeted Email Campaign&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Have you been to Thailand before? I haven\u2019t, and that\u2019s where I want to go next.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the last few weeks, I have been planning out my itinerary, and it\u2019s no surprise that <\/span><a href=\"https:\/\/www.yatra.com\/\"><span style=\"font-weight: 400;\">Yatra, an online travel agent<\/span><\/a><span style=\"font-weight: 400;\">, happened to send me this email with the <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a>:&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You \u2764 Thailand, We \u2764 To Make Your Travel Smooth<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.11.44-PM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-39213\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.11.44-PM.png\" alt=\"Targeted email marketing example by Yatra.com\" width=\"1010\" height=\"582\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.11.44-PM.png 1010w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.11.44-PM-300x173.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.11.44-PM-768x443.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.11.44-PM-595xh.png 595w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Of course, I opened the email because it catered exactly to my needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They must have tracked my browsing activities on their website and knew what to send me immediately.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: 400;\">This is exactly how targeted email marketing works:&nbsp;When you send tailored emails, it increases the chance of getting a response. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not necessary that they might take action right away, but it helps build a relationship with them. They are more likely to engage with your email, and in the process, you can nurture them to eventually convert them into paying customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, running a targeted email campaign \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allows you to <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segment the audience<\/a> and send relevant messages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeps your customers engage and help build a long-term rapport&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has a direct impact on your <a href=\"https:\/\/www.engagebay.com\/blog\/crm-roi\/\">ROI<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increases the chance of retention, which results in building a loyal community<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-marketing\/\">Read also: Master All the Key Types of Email Marketing Campaigns<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Steps_for_Running_a_Targeted_Email_Marketing_Campaign\"><\/span><span style=\"color: #339966;\"><strong>5 Steps for Running a Targeted Email Marketing Campaign&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you are a small business or a well-established enterprise, email marketing is applicable for all sizes of businesses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It starts with choosing the right <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing software<\/a> that allows you to automate the process of segmenting your audience, creating contact lists, and running e<a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">mail sequences<\/a> based on predefined criteria.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Running a targeted email marketing campaign is a five-step process. Let\u2019s look at each step in detail.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Gather_all_necessary_data\"><\/span><span style=\"color: #993300;\"><strong>Step #1: Gather all necessary data&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing you need to do is collect as much information as possible about your customers so that you can segment them the right way.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The basic customer information should include name, age, location, behavioral activity, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on this information, the segmentation is done. However, a brand must also create segmentation specific to its store needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a clothing brand would like to create segments based on consumers\u2019 color preferences.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmenting audiences based on their preferences will allow you to show products that they have the highest chance of buying them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And once you define your data, you can use different ways to collect that information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can adjust your sign in forms to know more about your subscribers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also seek permission to collect cookies so that you can carefully track their browsing activities on your site.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-retargeting\/\">Read also: Email Retargeting Blueprint For Your Business [+ Examples]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Integrate_all_existing_automation_platforms\"><\/span><strong><span style=\"color: #993300;\">Step #2: Integrate all existing automation platforms&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For most companies, their customer data is spread all over the place.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Information is collected from different sources, and the problem arises when these data sets are kept in siloes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a need to unify all the existing systems, such as <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a>, social media platforms, POS, or any other tools with <a href=\"https:\/\/www.engagebay.com\/blog\/sales-email-automation-tools\/\">email automation platforms<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you integrate the platforms, all the information is stored in one place and gets updated automatically when you add new customers or churn one.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/re-engagement-emails\/\">Read also: Re-Engagement Emails 101: A Guide [With Templates]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Create_content_for_each_segment\"><\/span><span style=\"color: #993300;\"><strong>Step #3: Create content for each segment&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have defined your segment, you need to define your persona.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means putting a name and face to each segment. This is essential because when you have created a <a href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/\">customer profile<\/a>, you know who you are talking to and what offer will interest them.&nbsp;<\/span><\/p>\n<figure id=\"attachment_20922\" aria-describedby=\"caption-attachment-20922\" style=\"width: 1011px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark.png\"><img decoding=\"async\" class=\"wp-image-20922 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark.png\" alt=\"attraction marketing example\" width=\"1011\" height=\"697\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark.png 1011w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark-300x207.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark-768x529.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark-595xh.png 595w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/a><figcaption id=\"caption-attachment-20922\" class=\"wp-caption-text\"><em>Source: BrightSpark<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This is what a persona profile looks like.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say your business deals in hair products. You wouldn\u2019t sell the same product to all your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will segment them based on their hair type, hair quality, etc., and sell them products specifically designed for their needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have created a <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-persona\/\">buyer persona<\/a>, drafting an email is easy. Write an email as if you are having a conversation with them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider what you would say to them in person and how your solution can be effective.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These hair products by <a href=\"https:\/\/fixmycurls.com\/\">Fix My Curls, a hair care brand<\/a>, are specifically curated for consumers with dry hair problems.&nbsp;<\/span><\/p>\n<figure id=\"attachment_39217\" aria-describedby=\"caption-attachment-39217\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.14.24-PM.png\"><img decoding=\"async\" class=\"size-full wp-image-39217\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.14.24-PM.png\" alt=\"fix my curls \u2013 target email marketing for dry hair hair\" width=\"696\" height=\"1104\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.14.24-PM.png 696w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.14.24-PM-189x300.png 189w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.14.24-PM-646x1024.png 646w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.14.24-PM-595xh.png 595w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-39217\" class=\"wp-caption-text\"><em>Fix My Curls \u2013 segmenting emails by hair type<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Obviously, you wouldn\u2019t target the same product for frizzy hair. They would need a different fix for it.&nbsp;<\/span><\/p>\n<figure id=\"attachment_39219\" aria-describedby=\"caption-attachment-39219\" style=\"width: 764px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.17.18-PM.png\"><img decoding=\"async\" class=\"size-full wp-image-39219\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.17.18-PM.png\" alt=\"email target example through segmentation\" width=\"764\" height=\"1074\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.17.18-PM.png 764w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.17.18-PM-213x300.png 213w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.17.18-PM-728x1024.png 728w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.17.18-PM-595xh.png 595w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/a><figcaption id=\"caption-attachment-39219\" class=\"wp-caption-text\"><em>Fix My Curls \u2013 segmenting emails by hair type<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Choose_the_right_email_marketing_platform\"><\/span><span style=\"color: #993300;\"><strong>Step #4: Choose the right email marketing platform<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unless you have a great email marketing platform at your disposal, all your efforts to run a targeted email campaign can go in vain.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A smart email marketing platform allows you to automate the process of collecting data, segmenting your audience, and sending <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">triggered emails<\/a> based on the actions taken.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, it should offer seamless integration across various platforms so that it can capture all necessary data and auto-segment your contact.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a prospect browsing curly hair products will not be interested in products for straight hair. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">S<\/span><span style=\"font-weight: 400;\">egmenting them at the beginning itself will help you send targeted content personalized to their interest.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not advanced, it should offer the basic needs of segmenting and automating the process of <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">sending emails<\/a>.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/\">Read also: Drip Campaign Examples To Transform Your Email Strategy<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_AB_test_and_measure_your_targeted_email_marketing_campaigns\"><\/span><strong><span style=\"color: #993300;\">Step #5: A\/B test and measure your targeted email marketing campaigns<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have sent those emails, your work is not quite done yet.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to keep track of how your subscribers are reacting to it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measure different KPIs such as open rates, close rates, unsubscribers, clickthrough rates, and others to understand what\u2019s working and what\u2019s not.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information will help you adjust your further campaigns and achieve higher ROI.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even run an <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B test<\/a>, i.e., create two variations of the same email with minor differences and see which one has the most impact.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/\">Read also: Targeted Advertising Messages And How They Work<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Strategies_for_Effective_Targeted_Email_Marketing\"><\/span><span style=\"color: #339966;\"><strong>Best Strategies for Effective Targeted Email Marketing&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I have said this repeatedly: segmenting is the key to building an effective targeted email campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your contacts are properly segmented, your emails will get them to take action right away.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Targeting_by_location\"><\/span><span style=\"color: #993300;\"><strong>1. Targeting by location&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Targeting by location is one of the most basic and easiest ways of segmentation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you deal in apparel worldwide, you would want to target based on the climate or season of each customer\u2019s location.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you should run an offer for a specific region or give out free shipping to certain areas.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Targeting_by_customer_lifecycle\"><\/span><span style=\"color: #993300;\"><strong>2. Targeting by customer lifecycle&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not all customers are in the same stage.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some might be new, you will also have some old as well as unengaged customers who haven\u2019t interacted with your brand for quite some time now.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">stage of their lifecycle<\/a>, you need to have different sets of emails for them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, for customers with a lack of engagement since their last purchase, you can send out emails with offers to grab their attention.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you can send your old customer a product recommendation email or any new collection launch update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how <a href=\"https:\/\/www2.hm.com\/en_in\/index.html\">H&amp;M, an apparel brand<\/a>, does it every time they launch a new collection.&nbsp;<\/span><\/p>\n<figure id=\"attachment_39220\" aria-describedby=\"caption-attachment-39220\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.19.21-PM.png\"><img decoding=\"async\" class=\"wp-image-39220 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.19.21-PM.png\" alt=\"email target by customer lifecycle\" width=\"778\" height=\"886\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.19.21-PM.png 778w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.19.21-PM-263x300.png 263w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.19.21-PM-768x875.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.19.21-PM-595xh.png 595w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/a><figcaption id=\"caption-attachment-39220\" class=\"wp-caption-text\"><em>Email targeting for customer lifecycle<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Targeting_by_behavior\"><\/span><span style=\"color: #993300;\"><strong>3. Targeting by behavior<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-behavioral-targeting\/\">Targeting by behavior<\/a> is about how a customer engages with your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say a customer visits your site, browses through your product page, and leaves the site.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such cases, you can send them emails with your product demo or ask them to <a href=\"https:\/\/www.engagebay.com\/crm\/appointment-scheduling-software\">schedule an appointment<\/a> if they need any particular assistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another scenario could be where a customer goes to a specific <a href=\"https:\/\/www.engagebay.com\/blog\/product-landing-page-examples\/\">product page<\/a>, adds them to their cart, but abandons it before making a purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are an eCommerce brand, cart abandonment is a common email type. Here\u2019s a <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">cart abandonment email example<\/a> you can send to consumers who left without placing the final order.&nbsp;<\/span><\/p>\n<figure id=\"attachment_39226\" aria-describedby=\"caption-attachment-39226\" style=\"width: 1084px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.36.16-PM.png\"><img decoding=\"async\" class=\"size-full wp-image-39226\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.36.16-PM.png\" alt=\"Cart abandonment email example\" width=\"1084\" height=\"1034\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.36.16-PM.png 1084w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.36.16-PM-300x286.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.36.16-PM-1024x977.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.36.16-PM-768x733.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.36.16-PM-595xh.png 595w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/a><figcaption id=\"caption-attachment-39226\" class=\"wp-caption-text\"><em>Cart abandonment email example<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For customers who complete their purchases, you can send them product recommendations for <a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">cross-selling<\/a> via emails to increase revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Track your customers&#8217; behavior and use that information for email marketing.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-small-businesses\/\">Read also: A Step-by-Step Guide on Email Marketing for Small Businesses<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Targeting_by_customers_preferences_and_needs\"><\/span><span style=\"color: #993300;\"><strong>4. Targeting by customer\u2019s preferences and needs<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step is to understand what your customers like and what they don\u2019t.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information can be collected based on their purchase history, browsing activity, collect surveys, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a customer enters your website, they have something in mind. If you can help them find what they need, it can increase your chance of conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending product recommendation emails or regular newsletters to keep them posted can help nurture them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, many <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-brands\/\">eCommerce brands<\/a> allow their customers to customize the type of emails they want to receive.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more relevant your promotional emails are, the higher the chance of conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, you should focus on providing value to your consumers while delivering emails to their inboxes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a <a href=\"https:\/\/affiliate-program.amazon.in\/\">product recommendation email for Amazon Associates<\/a> who are a part of their affiliation program.&nbsp;<\/span><\/p>\n<figure id=\"attachment_39224\" aria-describedby=\"caption-attachment-39224\" style=\"width: 718px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.24.13-PM.png\"><img decoding=\"async\" class=\"wp-image-39224 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.24.13-PM.png\" alt=\"Product recommendation email example by amazon affiliate\" width=\"718\" height=\"578\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.24.13-PM.png 718w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.24.13-PM-300x242.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-6.24.13-PM-595xh.png 595w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/a><figcaption id=\"caption-attachment-39224\" class=\"wp-caption-text\"><em>Product recommendation email example<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">Read also: 10 Examples of Email Marketing Strategies That Work<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Send_Highly_Tailored_Targeted_Emails_and_Increase_Revenue\"><\/span><span style=\"color: #339966;\"><strong>Send Highly Tailored Targeted Emails and Increase Revenue&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Running a targeted email campaign is not hard if you know what you are doing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to integrate all customer touchpoints and gather as much information as possible about your audience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the right email software, segment them right and send personalized emails catering to individual needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for affordable yet powerful email marketing software, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is your best bet.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It comes equipped with all the necessary tools for running a <a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip email campaign<\/a> or sending broadcasts, allowing you to save time and effort.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get a demo today!<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; 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Sending targeted, personalized emails can improve your ROI. But [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":39662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[8263,8264,8266,8265,8261,8260,8262],"class_list":["post-39207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-segmented-emails","tag-segmenting-for-emails","tag-tailored-email-marketing-campaigns","tag-targeted-campaigns","tag-targeted-email-campaigns","tag-targeted-email-marketing","tag-targeted-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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