{"id":3960,"date":"2022-08-24T05:17:36","date_gmt":"2022-08-24T05:17:36","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=3960"},"modified":"2026-03-16T08:11:41","modified_gmt":"2026-03-16T08:11:41","slug":"customer-service-strategy","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/","title":{"rendered":"Customer Service Strategy: 9 Lessons from Digital Disruptors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the age of digital disruption, your customer service strategy is crucial. <\/span><\/p>\n<p>Otherwise, your business is in danger of losing out whenever an innovative tech startup enters the market.<\/p>\n<p>Here&#8217;s the truth: Today&#8217;s consumers don&#8217;t care about your company. They only care about their own problems &#8212; thus, addressing customer needs and delivering great customer service becomes imperative.<\/p>\n<p>People want to use their mobile devices and apps to interact with brands, perform their own research, and ultimately, get the solutions they need on their own terms.<\/p>\n<p>If you don&#8217;t have a strategy for the modern-day consumer, you&#8217;ll likely lose your audience when a digital disruptor arrives. In this article, <strong>we&#8217;ll explore the impact of leading forces in digital disruption and reveal their secrets to help improve your strategy.<\/strong><\/p>\n<p>Let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#What_Exactly_is_a_Customer_Service_Strategy\" >What Exactly is a Customer Service Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#What_is_Digital_Disruption\" >What is Digital Disruption?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#What_is_Digital_Transformation_and_Why_Does_it_Matter_to_Your_Customer_Service_Strategy\" >What is Digital Transformation, and Why Does it Matter to Your Customer Service Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#How_Does_Digital_Disruption_Impact_Customer_Service_Strategy\" >How Does Digital Disruption Impact Customer Service Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#9_Customer_Service_Strategy_Tips_from_Leading_Digital_Disruptors\" >9 Customer Service Strategy Tips from Leading Digital Disruptors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#1_Customer_Relationships_Drive_Success_Uber\" >1.  Customer Relationships Drive Success (Uber)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#2_Trust_is_a_Two-Way_Street_AirBnB\" >2.  Trust is a Two-Way Street (AirBnB)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-2\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#3_Personalization_is_the_Best_Form_of_Persuasion_Amazon\" >3.  Personalization is the Best Form of Persuasion (Amazon)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-3\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#4_Dont_Stagnate_Innovate_Netflix\" >4.  Don&#8217;t Stagnate, Innovate (Netflix)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-4\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#5_It_Pays_to_Listen_Spotify\" >5.  It Pays to Listen (Spotify)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-5\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#6_Making_Calls_Cheap_%E2%80%94_or_Free_WhatsApp\" >6.  Making Calls Cheap &#8212; or Free (WhatsApp)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-6\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#7_Mobile-First_Services_Put_People_on_Cloud_Nine_Dropbox\" >7.  Mobile-First Services Put People on Cloud Nine (Dropbox)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-7\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#8_Empower_Your_Employees_Picnic\" >8. Empower Your Employees (Picnic)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-8\" >The Takeaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#9_Develop_a_Strong_Customer_Vision_and_Never_Get_Complacent_Dollar_Shave_Club_Unilever\" >9. Develop a Strong Customer Vision and Never Get Complacent (Dollar Shave Club &amp; Unilever)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#The_Takeaway-9\" >The Takeaway<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/#Minimize_the_Impact_of_Digital_Disruption_with_a_Better_Customer_Service_Strategy\" >Minimize the Impact of Digital Disruption with a Better Customer Service Strategy<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Exactly_is_a_Customer_Service_Strategy\"><\/span><span style=\"color: #339966;\"><strong>What Exactly is a Customer Service Strategy?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A good customer service strategy is a detailed, ever-evolving plan of how a business manages customer interactions. <\/span><\/p>\n<p>These customer service strategies are mapped to the customer&#8217;s needs and their journey and will encompass communication processes on a diverse array of marketing and sales channels, including social media, email, <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat<\/a>, and telephone.<\/p>\n<p>In doing so, <strong>a strategy enables a business to offer a consistent customer experience from the first point of contact to the point of purchase and beyond<\/strong> by empowering your customer service representatives to deliver excellent customer service.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-implementation-guide\/\">Read also: CRM Implementation Guide with Exact Steps<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Digital_Disruption\"><\/span><span style=\"color: #339966;\"><b>What is Digital Disruption?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Digital disruption is the changes that occur within a market or industry whenever new digital technologies and innovative business models impact the value proposition of existing goods and services.&nbsp;<\/strong><\/p>\n<p>In other words, digital disruption shows customers there is a better, easier, faster way to get what they want.<\/p>\n<p>In doing this, digital disruptors insert themselves between existing vendors and customers to take over the market.<\/p>\n<p>While it&#8217;s a common buzzword now, the concept of digital disruption has been around for many years.<\/p>\n<p>Some early examples of digital disruption include the impact digital cameras had on the photo processing business, or the rise of streaming television services like <a href=\"https:\/\/www.engagebay.com\/blog\/modern-marketing-tips-netflix\/\">Netflix<\/a>, which effectively put video rental stores out of business.<\/p>\n<p>To fully understand digital disruption, you must know about digital <i>transformation<\/i>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Digital_Transformation_and_Why_Does_it_Matter_to_Your_Customer_Service_Strategy\"><\/span><span style=\"color: #339966;\"><b>What is Digital Transformation, and Why Does it Matter to Your Customer Service Strategy?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital transformation is the process of businesses adapting to new technology and changing consumer interests. This involves embracing new processes and experimenting with innovative business and customer service strategies.<\/p>\n<p><strong>For example, your business might do the following as part of a digital transformation:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start using Asana to streamline workplace communications and improve <a href=\"https:\/\/www.engagebay.com\/crm\/project-management\">project management<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hire a social media manager to drive <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">brand awareness<\/a> online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-chatbot\/\">Implement a chatbot<\/a> as part of your strategy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a nutshell, digital transformation is about aligning your brand and business with the reality of<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\"> modern marketing<\/a>.<\/p>\n<p>By doing this, your brand will be more relevant and connected to your target audience, and your company will be more likely to survive in the digital age.<\/p>\n<p>While many CEOs still have their head in the sand about all this, it is inescapable now. Studies indicate that<a href=\"https:\/\/hbr.org\/resources\/pdfs\/comm\/microsoft\/Competingin2020.pdf\"> 80% of business leaders<\/a> believe their industry will soon evolve because of digital transformation.<\/p>\n<p><span style=\"font-weight: 400;\">The question is, how will digital transformation impact the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">customer experience<\/a>? And can you adapt your strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer: <\/span><strong>Take your cues from digital disruptors.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p>Because they are the most innovative and successful companies at digital transformation.<\/p>\n<p>Not only do digital disruptors change the dynamics of existing markets, but they also inspire competitors to change as a result.<\/p>\n<p>This is a <a href=\"https:\/\/www.engagebay.com\/blog\/customer-centric-model\/\">customer-centric<\/a> world now. A survey by Harvard Business Review found that<a href=\"https:\/\/freshdesk.com\/customer-service-training\/digital-transformation-customer-experience-blog\/\"> 40%<\/a> of companies say customer experience is their top priority during digital transformation.<\/p>\n<p>If you aren&#8217;t already preparing for digital transformation, your business could be completely knocked out if and when it encounters a digital disruption.<\/p>\n<p><span style=\"font-weight: 400;\">Put simply, <strong>d<\/strong><\/span><strong>igital transformation is the natural and inevitable progression in any industry. In contrast, digital disruption is an unprecedented game-changer that entirely revolutionizes the way customers make use of services in the industry.<\/strong><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-tips\/\">Read also: 6 Killer Sales Tips for Getting the World to Say &#8216;Yes&#8217;<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Digital_Disruption_Impact_Customer_Service_Strategy\"><\/span><span style=\"color: #339966;\"><b>How Does Digital Disruption Impact Customer Service Strategy<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.gartner.com\/it-glossary\/digital-disruption\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\"> explains that digital disruption causes<\/span><i> &#8220;an effect that changes the fundamental expectations and behaviors in a culture, market, industry or process that is caused by, or expressed through, digital capabilities, channels or assets.&#8221;<\/i><\/p>\n<p>And the impact or change in expectations and behaviors makes digital disruption matter so much to your customer service strategies.&nbsp;<\/p>\n<p><strong>People expect brands to care about them, which is why personalized content does so well for customer satisfaction. <\/strong><\/p>\n<p>According to Accenture, 91% of consumers say they are more likely to shop with brands that offer products and content relevant to their needs and interests.<\/p>\n<p>Brands will thrive if they focus on tailor-made content and personalized product recommendations that target user intent.<\/p>\n<p>With the advances in marketing technology, such as voice SEO, remarketing, and data analytics, it&#8217;s possible for brands to achieve a granular level of audience targeting.<\/p>\n<p>With more data and more fine-tuning, you can effectively communicate with consumers on a one-to-one basis.<\/p>\n<p>Customer service strategies with a clear understanding of customer needs and personalization at their core will do well today.<\/p>\n<p>However, when you add automation or a never-seen-before element of convenience for mobile users, it goes to the next level.<\/p>\n<p><span style=\"font-weight: 400;\">People want convenience and quick solutions. <strong>Digital disruption turns entire industries on their head, as disruptive brands succeed because they have a unique and unrivaled strategy.<\/strong><\/span><\/p>\n<figure id=\"attachment_3967\" aria-describedby=\"caption-attachment-3967\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/Digitaltransformation-MITechNews.png\"><img decoding=\"async\" class=\"wp-image-3967 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/Digitaltransformation-MITechNews-1024x512.png\" alt=\"Customer Service Strategy - digital transformation - MITechNews\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/Digitaltransformation-MITechNews-1024x512.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/Digitaltransformation-MITechNews-300x150.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/Digitaltransformation-MITechNews-768x384.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/Digitaltransformation-MITechNews-1080x540.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-3967\" class=\"wp-caption-text\"><em>Image credit: MI Tech News<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"9_Customer_Service_Strategy_Tips_from_Leading_Digital_Disruptors\"><\/span><span style=\"color: #339966;\"><b>9 Customer Service Strategy Tips from Leading Digital Disruptors<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital disruption is typically caused by new marketing technology or other digital assets.<\/p>\n<p>For example, once upon a time, people bought tapes or CDs for their Walkman, but then iPods came along and blew that entire industry out of the water.<\/p>\n<p>Just as companies are getting their heads around digital transformation, digital disruption blows in and completely resets the rules.<\/p>\n<p>This is bad news for existing companies struggling to devise good customer service strategies that deal with the challenge of <a href=\"https:\/\/www.engagebay.com\/blog\/importance-cross-channel-marketing\/\">omnichannel marketing in the digital age<\/a>.<\/p>\n<p>However, we can all learn a lot from these disruptors.<\/p>\n<p><strong>Let&#8217;s see how you can improve your customer satisfaction strategy by following these examples from leaders in digital disruption.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Customer_Relationships_Drive_Success_Uber\"><\/span><span style=\"color: #993300;\"><b>1. <\/b> <b>Customer Relationships Drive Success (Uber)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For taxi drivers, Uber is anathema. Unfortunately for anyone in the taxi business, the disruptive ride-sharing app has been a massive global hit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply because the startup did everything in its power to enhance the customer experience. This shows that customer experience and satisfaction should be your strategy&#8217;s foundation.<\/span><\/p>\n<p><strong>Uber took a long hard look at the taxi industry and identified every pain point consumers faced, such as:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Struggling to find an available taxi in the area.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Waiting in a long queue on the street.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dealing with rude drivers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encountering issues with the credit card machine or not having enough cash when you&#8217;re getting a taxi.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Uber then addressed these issues with a single mobile app, making it effortless to organize and pay for a ride. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big part of this success was the development of its<\/span><a href=\"https:\/\/eng.uber.com\/cota\/\"> customer support system<\/a>. Through machine learning and split testing, Uber optimizes its customer support service by working hard to resolve issues quickly and drive customer satisfaction forward.<\/p>\n<p><span style=\"font-weight: 400;\">Using the app, you&#8217;ll know that you can rank your driver and leave reviews or tips after completing the trip. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, as drivers accrue more rankings and feedback from their passengers, new customers can be sure the stranger they are about to get in a car with is a reliable, trustworthy driver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, Uber knows that<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Uber_(company)\"> <span style=\"font-weight: 400;\">some people aren&#8217;t a good fit<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, if a customer ranks a driver lower than a 3 out of 5, the app will ensure they will never be matched again. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How&#8217;s that for a winning strategy for great customer service and, by extension, for customer satisfaction?<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The importance of customer relationships is an integral part of business success. If your customers make complaints or raise issues with your service, you need to be able to respond accordingly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking quick action to resolve issues is important as it nurtures trust and respect from your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using a reliable<\/span><strong><a href=\"https:\/\/www.engagebay.com\/products\/crm\"> Customer Relationship Management (CRM)<\/a><\/strong><span style=\"font-weight: 400;\"> system like EngageBay, you can<\/span> improve customer retention<i> and<\/i> boost profits.<\/p>\n<p><em>\ud83d\udc49Ready to elevate your customer experience? Uncover the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">top customer management strategies<\/a> in our extensive guide! \ud83c\udfc6<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Trust_is_a_Two-Way_Street_AirBnB\"><\/span><span style=\"color: #993300;\"><b>2. <\/b> <b>Trust is a Two-Way Street (AirBnB)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3965\" aria-describedby=\"caption-attachment-3965\" style=\"width: 765px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/airbnb-trust.png\"><img decoding=\"async\" class=\"wp-image-3965 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/airbnb-trust.png\" alt=\"Customer Service Strategy - Airbnb trust\" width=\"765\" height=\"425\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/airbnb-trust.png 765w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/airbnb-trust-300x167.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/airbnb-trust-595xh.png 595w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/a><figcaption id=\"caption-attachment-3965\" class=\"wp-caption-text\"><em>Source: AirBnB<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When Airbnb rolled into the travel and hospitality sector in 2008, the industry had no idea that an unstoppable storm was on its doorstep. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/techcrunch.com\/2018\/08\/12\/how-airbnb-went-from-renting-air-beds-for-10-to-a-30-billion-hospitality-behemoth\/\"> <span style=\"font-weight: 400;\">seemingly madcap idea<\/span><\/a><span style=\"font-weight: 400;\"> of offering airbeds and cereal birthed the business, encouraging people to &#8220;unlock and monetize&#8221; their home spaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real catalyst was the app&#8217;s ability to eradicate the paperwork and process of a traditional booking system. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By pairing technology and social feedback, Airbnb addressed the customer needs and made the customer journey seamless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, Airbnb has over 5 million accommodation spaces available, spanning 191 countries and 81,000 cities. But they&#8217;re not stopping there. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through Airbnb<\/span><a href=\"https:\/\/www.business2community.com\/instagram\/how-airbnbs-experiences-campaign-took-over-instagram-02131974\"> <i><span style=\"font-weight: 400;\">Experiences<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">the company now offers over 15,000 unique activities run by hosts across the world. As a leading force in digital disruption, the Airbnb team knows they can&#8217;t rest on their laurels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategy at Airbnb is built upon pure trust, which is why their seamless mobile experience is so successful. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without that mutual understanding, neither the customer nor the business would prosper.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-2\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Trust goes both ways. Not only must customers trust your brand, but you must also place your faith in people. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By marketing to your audience in a way that empowers them, you give them more freedom, adding to the customer experience in a way that is more rewarding than any pushy sales promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best methods of empowering your customers is to use<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/importance-cross-channel-marketing\/\"> cross-channel marketing<\/a><span style=\"font-weight: 400;\">, which effectively presents your brand and places trust in your customers to engage your brand whichever way they want, whenever they are ready.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\">Read also:&nbsp;9 Automatic Emails You Should Have For Your E-commerce Store<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Personalization_is_the_Best_Form_of_Persuasion_Amazon\"><\/span><span style=\"color: #993300;\"><b>3. <\/b> <b>Personalization is the Best Form of Persuasion (Amazon)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From the humble beginnings of an online bookstore to the biggest company in the world, Amazon is a titan of the digital era. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, it is <\/span><i><span style=\"font-weight: 400;\">the <\/span><\/i><span style=\"font-weight: 400;\">titan, having recently pipped Google as the<\/span><a href=\"https:\/\/www.retaildive.com\/news\/amazon-now-dominates-google-in-product-search\/531822\/\"> <span style=\"font-weight: 400;\">leading search engine<\/span><\/a><span style=\"font-weight: 400;\"> for today&#8217;s consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But hold on, before Amazon, there was eBay; before that, there were lots of little eCommerce stores. So, why was Amazon so successful?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all comes down to personalization, which, as you already know, is a central tenet of the modern customer service strategy for greater customer satisfaction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is the undisputed king of personalized product recommendations, attributing<\/span><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2018\/07\/16\/how-amazon-has-re-organized-around-artificial-intelligence-and-machine-learning\/\"> <span style=\"font-weight: 400;\">35%<\/span><\/a><span style=\"font-weight: 400;\"> of its annual revenue to its intelligent machine learning algorithm.<\/span><\/p>\n<figure id=\"attachment_3968\" aria-describedby=\"caption-attachment-3968\" style=\"width: 608px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/neil-patel-amazon-personalization.png\"><img decoding=\"async\" class=\"wp-image-3968 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/neil-patel-amazon-personalization.png\" alt=\"Customer Service Strategy - Amazon - personalization\" width=\"608\" height=\"358\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/neil-patel-amazon-personalization.png 608w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/neil-patel-amazon-personalization-300x177.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/neil-patel-amazon-personalization-595xh.png 595w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/a><figcaption id=\"caption-attachment-3968\" class=\"wp-caption-text\"><em>Source: Neil Patel<\/em><\/figcaption><\/figure>\n<p><strong>Online shoppers love personalized offers, as<a href=\"https:\/\/www.spscommerce.com\/blog\/amazon-embraces-personalization-spsa\/\"> studies<\/a> indicate:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Almost 90% of people are influenced by personalization when making purchasing decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">45% of people are more likely to shop on sites that offer personalized recommendations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">56% of online shoppers will return to a site that offers personalized product recommendations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is great news for Amazon, but not every small business has the same access to technology and resources as Jeff Bezos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that you don&#8217;t need it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the vast range of marketing technology tools now available, you can find a budget-friendly solution that will allow you to utilize personalization.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-3\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">From digital giants to small startups, personalization is an effective tactic that should be in your strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making an effort to learn from consumer data is worthwhile, as it allows you to customize the user experience, which increases engagement and ensures greater customer satisfaction. Better yet, it increases sales and instills brand loyalty because of great customer service addressing the customer needs.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">Marketing automation<\/a> is an integral aspect of digital transformation. When you combine<a href=\"https:\/\/www.engagebay.com\/blog\/database-marketing\/\"> automation and personalization<\/a>, it can do wonders for the customer experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Dont_Stagnate_Innovate_Netflix\"><\/span><span style=\"color: #993300;\"><b>4. <\/b> <b>Don&#8217;t Stagnate, Innovate (Netflix)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, customers aren&#8217;t satisfied with the role of being the spectator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The invasion of social media and smartphones is ubiquitous. People are engrossed in apps, touchscreens, and responsive media daily. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s practically an addiction. AdWeek reports that about 87% of us look at our phones while we&#8217;re watching TV \u2013 one screen isn&#8217;t enough!<\/span><\/p>\n<p><strong>People want to be involved. They want to be more connected, both with each other and also with the brands they follow. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest digital disruptors on the planet understands this desire very well.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Netflix.<\/span><\/i><\/p>\n<figure id=\"attachment_26936\" aria-describedby=\"caption-attachment-26936\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/netflix-changed-way-we-watch.jpg\"><img decoding=\"async\" class=\"wp-image-26936 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/netflix-changed-way-we-watch.jpg\" alt=\"Customer service strategy - Netflix\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/netflix-changed-way-we-watch.jpg 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/netflix-changed-way-we-watch-300x157.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/netflix-changed-way-we-watch-1024x536.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/netflix-changed-way-we-watch-768x402.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/netflix-changed-way-we-watch-595xh.jpg 595w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption id=\"caption-attachment-26936\" class=\"wp-caption-text\"><em>Source:<a href=\"https:\/\/www.le-vpn.com\/netflix-10-innovations-changed-world\/\"> Le VPN<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you were around in the 80s and 90s, you might recall the choose-your-own-adventure books like Goosebumps, where readers faced choices at key points in the story. Often, the wrong choice led to disaster for the hero.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, Netflix is bringing the concept back \u2013 on television!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Black Mirror <\/span><\/i><span style=\"font-weight: 400;\">series has an otherworldly take on our addiction to technology. But in late 2018, the producers surpassed themselves with the release of the interactive episode,<\/span><a href=\"https:\/\/www.theverge.com\/2019\/1\/2\/18165182\/black-mirror-bandersnatch-netflix-interactive-strategy-marketing\"> <i><span style=\"font-weight: 400;\">Bandersnatch<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">By inviting viewers to make important choices in the main characters&#8217; life, Netflix enthralled its audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This revolutionary disruption of traditional television may well herald a new wave of interactive television programs. <\/span><\/p>\n<p>Considering the company&#8217;s stock had plummeted almost<a href=\"https:\/\/www.forbes.com\/sites\/stephenmcbride1\/2018\/12\/10\/netflixs-worst-nightmare-is-coming-true\/#f06c0e86efce\"> 40%<\/a> in July 2018, this was a timely release, shifting its strategy in a new direction to deliver immersive, on-demand television.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-4\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">People want choices, and they want the opportunity to interact with products and services before they commit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is already evident in the way many companies present payment options, offering free trials and several tiered packages to convey greater value for a higher price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering customers options on how they engage with your brand, you can encourage more interaction, which increases customer satisfaction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, you must innovate and experiment with lots of new ideas to stay ahead of your rivals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of innovation, using a<\/span><a href=\"https:\/\/www.engagebay.com\/blog\/crm-integration-unified-platform\/\"> <span style=\"font-weight: 400;\">unified platform<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;can track multiple marketing channels and sales campaigns, making it easier to determine which tactics generate the best return on investment (ROI).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_It_Pays_to_Listen_Spotify\"><\/span><span style=\"color: #993300;\"><b>5. <\/b> <b>It Pays to Listen (Spotify)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As the world&#8217;s biggest on-demand music service, Spotify strives to provide the best possible customer experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 100 million users to keep happy, the company has a major focus on <a href=\"https:\/\/www.engagebay.com\/blog\/data-driven-marketing\/\">data-driven marketing<\/a> and machine learning techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence (AI) is at the heart of this streaming service, constantly learning about user interests to deliver an<\/span> <span style=\"font-weight: 400;\">increasingly personalized UX<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is most evident in the <\/span><i><span style=\"font-weight: 400;\">Discover Weekly <\/span><\/i><span style=\"font-weight: 400;\">feature, which is a personalized playlist of new songs that Spotify collates for every user.<\/span><\/p>\n<figure id=\"attachment_3970\" aria-describedby=\"caption-attachment-3970\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/spotify-data.jpg\"><img decoding=\"async\" class=\"wp-image-3970 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/spotify-data.jpg\" alt=\"Customer Service Strategy - Spotify\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/spotify-data.jpg 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/spotify-data-300x169.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/spotify-data-768x432.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/spotify-data-595xh.jpg 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3970\" class=\"wp-caption-text\"><em>Source: AdWeek<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The company explains the process: <\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">&#8220;The algorithms behind Discover Weekly find users who have built playlists featuring the songs and artists you love. It then goes through songs that a number of your kindred spirits have added to playlists, but you haven&#8217;t heard, knowing there is a good chance you might like them, too.&#8221;<\/span><\/i><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Since its inception, <\/span><i><span style=\"font-weight: 400;\">Discover Weekly <\/span><\/i><span style=\"font-weight: 400;\">has helped Spotify surge to hundreds of millions of users.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-5\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Consider the actions of your customers while using your products or services. If they are engaging in certain features or products, it&#8217;s a clear indication of their interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data is only as good as your analysis, so you must dig into it to power your customer service strategies. <\/span><\/p>\n<p>With data-driven insights, you can align your offers with user interests, which makes it more likely that you will establish a connection with customers and empower your customer service team to address the customer needs and deliver better customer service.<\/p>\n<p>That level of detail from your customer service team soon gets attention, and <a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\">brand awareness<\/a> will flourish as more people talk about their great customer experience.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Making_Calls_Cheap_%E2%80%94_or_Free_WhatsApp\"><\/span><span style=\"color: #993300;\"><b>6. <\/b> <b>Making Calls Cheap &#8212; or Free (WhatsApp)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One perfect example of digital disruption is the transformation of the telecom industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Barely a decade ago, everyone was making phone calls and <a href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/\">sending SMS text messages<\/a>, but now the largest communications companies on the planet own no infrastructure.<\/span><\/p>\n<p>Some businesses are even turning to <a href=\"https:\/\/www.skyetel.com\/solutions\/wholesale\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">wholesale VoIP services<\/a> to reduce costs and scale their communications efficiently.<\/p>\n<p><span style=\"font-weight: 400;\">Skype broke the mold, and since then, instant messaging services like WhatsApp and Facebook Messenger have become the go-to service for communicating with people. <\/span><\/p>\n<p><em>Think about it \u2013 how often do you send SMS texts nowadays?<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Since<\/span> Facebook bought WhatsApp<span style=\"font-weight: 400;\">&nbsp;in 2015, the $19bn acquisition has become the dominant force in global communications. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As consumers can make voice and video calls for free now, there&#8217;s no way for traditional telecom companies to compete.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-6\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Communication is vital. Whether it&#8217;s a casual chat with a friend or a business discussion, people need to communicate with one another every day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business should make that process simple and seamless.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By maintaining open lines of dialogue, you provide easy access to solutions and information, which is what a great strategy is all about. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, this helps you establish a stronger bond with prospects, which<\/span> improves lead generation.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">Read also: The What\u2019s What of Customer Experience Automation<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Mobile-First_Services_Put_People_on_Cloud_Nine_Dropbox\"><\/span><span style=\"color: #993300;\"><b>7. <\/b> <b>Mobile-First Services Put People on Cloud Nine (Dropbox)<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All of the digital disruptors on this list have one major thing in common \u2013 they&#8217;re all in the cloud. <\/span><\/p>\n<p>Software-as-a-Service (SaaS) captured almost two-thirds of public spending on cloud computing in 2018.<\/p>\n<p><a href=\"https:\/\/www.cloudzero.com\/blog\/what-is-the-cloud\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Cloud technology<\/a> is the epitome of digital disruption, and also the ultimate shift that businesses can make in their efforts for digital transformation.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3973 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider-1024x768.png\" alt=\"Customer Service Strategy - Cloud storage\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider-1024x768.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider-300x225.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider-768x576.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider-1536x1152.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider-2048x1536.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/cloud-storage-business-insider-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">An early hit in cloud computing was the online storage service &#8212; <\/span><span style=\"font-weight: 400;\">Dropbox &#8212; which changed how people store and share files. This has gradually pushed hard drives and USB sticks into the shadows. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last year,<\/span> <span style=\"font-weight: 400;\">TechCrunch<\/span><span style=\"font-weight: 400;\"> reported that Dropbox had 500 million registered users and over $1bn in annual revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This growth comes down to people&#8217;s love of mobile devices. They love mobiles because it allows them instant access to their favorite apps and programs, on the go. <\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-7\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cloud-based companies like Dropbox, Slack, and EngageBay thrive upon a simple reality: <\/span>People want to be able to do more with mobile. In an ideal world, they could do practically <i>everything<\/i> with cloud services.<\/p>\n<p>If people can rid their lives of excessive physical products, paperwork, and hardware, they will.<\/p>\n<p>Cloud technology succeeds because it is mobile-focused. Your business must adopt the same approach to serving customers.<\/p>\n<figure id=\"attachment_8653\" aria-describedby=\"caption-attachment-8653\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8653\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/picnic.jpg\" alt=\"Customer Service Strategy - Picnic\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/picnic.jpg 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/picnic-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/picnic-768x512.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/03\/picnic-595xh.jpg 595w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-8653\" class=\"wp-caption-text\"><em>Source: Retail Detail<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"8_Empower_Your_Employees_Picnic\"><\/span><span style=\"color: #993300;\"><strong>8. Empower Your Employees (Picnic)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When Picnic posted eye-watering losses of <\/span><span style=\"font-weight: 400;\">\u20ac45.5 million <\/span><span style=\"font-weight: 400;\">in 2017, the future looked bleak for the Dutch online grocer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defiant in the face of the media heat, co-founder Michiel Muller said the loss was entirely expected, explained that the startup had invested a lot, and boldly asserted that <\/span><i><span style=\"font-weight: 400;\">&#8220;Today&#8217;s loss is tomorrow&#8217;s profit.&#8221;&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A few years on, it seems Muller was right to be confident, as Picnic secured a <\/span><a href=\"https:\/\/tech.eu\/brief\/picnic-mega-round\/\"><span style=\"font-weight: 400;\">\u20ac250 million financing round<\/span><\/a><span style=\"font-weight: 400;\"> in late 2019, which is to bankroll the building of a massive automated distribution center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picnic&#8217;s growth is an example of reactive digital disruption, as the online supermarket goes to battle with food delivery apps like UberEats, which collect the food from physical stores. <\/span>While technology is essential, the success of Picnic relies heavily on its workforce.<\/p>\n<p><span style=\"font-weight: 400;\">Picnic empowers its runners (delivery personnel) to determine the most effective way of addressing customer needs and resolving customer service issues by providing them with high-level data and the authority to nurture customer relationships with the people they deliver to on a regular basis.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This strategy enables Picnic employees to forge stronger ties with customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the results speak for themselves, as <\/span><a href=\"https:\/\/www.accenture.com\/_acnmedia\/pdf-72\/accenture-strategy-operate-like-disruptor-executive-summary.pdf\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\"> of Picnic customers joined the platform as a direct result of word-of-mouth marketing.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-8\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">While people are in love with technology, there is still plenty of scope for old-school methods like word-of-mouth marketing in the digital age. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The runners at Picnic are dedicated to specific customers, and they build relationships through regular contact.<\/span><\/p>\n<p><strong>Digital disruption thrives on delivering the best possible user experience.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Empower your customer service team and other employees to do more for your target market, and you will have a happy workforce and happy customers.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">Read also:&nbsp;12 Tips to Build a Winning Customer Experience Strategy<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Develop_a_Strong_Customer_Vision_and_Never_Get_Complacent_Dollar_Shave_Club_Unilever\"><\/span><span style=\"color: #993300;\"><strong>9. Develop a Strong Customer Vision and Never Get Complacent (Dollar Shave Club &amp; Unilever)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When Dollar Shave Club announced its arrival in 2012 with <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\"><span style=\"font-weight: 400;\">this mic-drop-worthy video<\/span><\/a><span style=\"font-weight: 400;\">, the big players in consumer goods should have been worried.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?start=88&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">But Unilever and Procter &amp; Gamble were so busy battling for shelf space that the edgy new startup barely registered on their radars.<\/span><\/p>\n<p><strong>That genius video earned Dollar Shave Club 12,000 orders in its first 48 hours<\/strong><span style=\"font-weight: 400;\">, kickstarting incredible growth that has since turned the company into one of the fastest-growing eCommerce startups in the world. Ever.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In years to come, business school students will analyze this video and how Dollar Shave Club knocked Gillette off its perch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason for its success lay in the startup&#8217;s simplicity. Whereas Gillette focused on all the bells and whistles of &#8220;shave tech,&#8221; Dollar Shave Club just offered great blades at unbeatable prices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there&#8217;s one thing people like, it&#8217;s a good deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the startup didn&#8217;t finish there. While Procter &amp; Gamble was licking its wounds about Gillette&#8217;s newfound struggles, Unilever swooped in to acquire Dollar Shave Club for <\/span><a href=\"https:\/\/www.cnbc.com\/2018\/09\/26\/startups-shook-up-the-sleepy-razor-market-whats-next.html\"><span style=\"font-weight: 400;\">$1 billion in 2018<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This purchase was a power move by Unilever, giving them a bigger piece of the pie in the men&#8217;s razor market &#8212; a market that Gillette once controlled <\/span><a href=\"https:\/\/www.vox.com\/the-goods\/2018\/12\/11\/18134456\/best-razor-gillette-harrys-dollar-shave-club\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\"> of back in 2010.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Takeaway-9\"><\/span><span style=\"color: #666699;\"><b>The Takeaway<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Do you want to know why digital disruption catches major companies off-guard? Because they have leaders who don&#8217;t listen or refuse to accept that change is afoot. <\/span><\/p>\n<p>When a company grows and becomes successful, some leaders believe they can keep on doing what&#8217;s working now and don&#8217;t need to worry about digital transformation.<\/p>\n<p>The moment a company stops thinking like an innovative startup, they risk losing sight of its original customer vision &#8212; to offer an unrivaled customer experience.<\/p>\n<p><span style=\"font-weight: 400;\">That is the most fundamental element of your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping your customer vision in mind and continuing to look for ways of evolving, your company can stave off complacency and find new opportunities to scale your business continually.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-experience\/\">Read also:&nbsp;CRM Experience: How Customer Satisfaction Tools Get Business Success<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Minimize_the_Impact_of_Digital_Disruption_with_a_Better_Customer_Service_Strategy\"><\/span><span style=\"color: #339966;\"><b>Minimize the Impact of Digital Disruption with a Better Customer Service Strategy<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For small businesses, the mere notion of digital transformation or digital disruption can send a chill through the office. <\/span><\/p>\n<p><strong>While digital transformation may be viewed as unavoidable tremors that you can adjust to over time, digital disruption is a life-shattering tornado that can instantly wipe out your business.<\/strong><\/p>\n<p>When a digital disruptor like Uber or Netflix arrives in an industry, existing companies must react quickly or they will surely go under.<\/p>\n<p>This reality forces company leaders to think about the importance of customer experience.<\/p>\n<p>By creating a strategy that goes beyond basics like communications, trust, and value, you can seek out ways of doing business like nobody else in your market.<\/p>\n<p>Doing the basics right will continue to attract customers, but modern practices like personalization, automation, and data-driven marketing are crucial to ensure your business succeeds in digital transformation.<\/p>\n<p>All startups should have a CRM and marketing automation platform &#8212; <strong>and EngageBay is the best software for budding businesses and startups<\/strong>. Dan A, a small business owner, uses EngageBay to solve his business problems:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Dan A on the problems he solved using EngageBay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n1ZJLlGwn1E?list=PLIrWsKEdcWlK-vKuKE3YyT8Puhv4PXIJg\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Over 46,000 users around the world love EngageBay for its affordability and simplicity. Here are a few reviews:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914.png\"><img decoding=\"async\" class=\"aligncenter wp-image-26819 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914.png\" alt=\"EngageBay review\" width=\"1920\" height=\"777\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914-300x121.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914-1024x414.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914-768x311.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914-1536x622.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-2-e1660712133914-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347.png\"><img decoding=\"async\" class=\"aligncenter wp-image-26818 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347.png\" alt=\"EngageBay review\" width=\"1920\" height=\"763\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347-300x119.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347-1024x407.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347-768x305.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347-1536x610.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/EngageBay-postive-G2-1-e1660712044347-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\">Sign up<\/a> for EngageBay, or book a <a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">30-minute demo<\/a> with our experts, and we&#8217;ll be more than happy to help you.<\/p>\n<p>Adios!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the age of digital disruption, your customer service strategy is crucial. 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