{"id":40993,"date":"2023-05-16T14:02:47","date_gmt":"2023-05-16T14:02:47","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=40993"},"modified":"2025-11-11T06:53:59","modified_gmt":"2025-11-11T06:53:59","slug":"content-marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/","title":{"rendered":"Content Marketing Funnels: The Key to Unlocking Your Brand&#8217;s Potential"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you dreaming of attracting more paying customers to your doorstep but are unable to move potential clients through the buyer\u2019s stages? Well, maybe you need a better content marketing funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> No, we are not saying your content is not worthy of attracting clients; it\u2019s maybe not in the correct order, structure, and place.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have no clue about what a content marketing funnel is and how it works in your favor to get clients, there is good news: it&#8217;s not rocket science!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In this blog post, we will explore everything about content marketing funnels and how they can help companies unlock revenue growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#What_Is_a_Content_Marketing_Funnel\" >What Is a Content Marketing Funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#Content_Marketing_Funnel_Stages\" >Content Marketing Funnel Stages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#Beyond_Content_Marketing_Funnels_The_Challenges_of_Customer_Retention\" >Beyond Content Marketing Funnels: The Challenges of Customer Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#Tips_for_Better_Customer_Retention\" >Tips for Better Customer Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#4_Types_of_Content_Marketing_Funnels\" >4 Types of Content Marketing Funnels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#What_To_Do_After_Understanding_Your_Existing_Content\" >What To Do After Understanding Your Existing Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#Things_You_Need_To_Create_Your_Content_Marketing_Funnel\" >Things You Need To Create Your Content Marketing Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/#Conclusion_Go_Big_With_Your_Content_Marketing_Funnels\" >Conclusion: Go Big With Your Content Marketing Funnels<\/a><\/li><\/ul><\/nav><\/div>\n&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Content_Marketing_Funnel\"><\/span><span style=\"color: #339966;\"><strong>What Is a Content Marketing Funnel?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A content marketing funnel is a funnel that helps companies attract potential clients through various content types. Alternatively, it helps move the lead from the awareness stage to the purchase or buying stage through content like case studies, white papers, informative articles, blog posts, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, not all companies using content marketing funnels need to have the same goal. Content marketing funnels help achieve a wide variety of goals and not just sales. So, you might want to achieve goals such as better market penetration, improved brand recall, attracting quality leads, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main advantage of investing in a content marketing funnel as part of <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">your marketing strategy<\/a> is more visibility at an affordable, sustainable cost. Sometimes, due to certain content gaps, you lose a potential sale, lead, or whatever your business goal is. When you have a content marketing funnel in place, every stage stays optimized for fulfilling your business (revenue growth) objectives.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have more content catering to the awareness stage than the decision stage, leads may reach the decision stage and then lose interest. You must add more bottom-of-the-funnel (BOFU) content to solve this issue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you already are an established brand with considerable content on your website, you need to segregate and categorize your existing content into different funnel groups. On the other hand, if you do not have any content on your site, you need to understand various aspects of your business before forming <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnels-basics\/\">marketing funnels<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> But before we learn about these aspects, let\u2019s have a look at the key stages in a content marketing funnel.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">Read also: 10 Content Marketing Tips To Make Your Dayq<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Marketing_Funnel_Stages\"><\/span><strong><span style=\"color: #339966;\">Content Marketing Funnel Stages<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 768px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/cdn-wordpress-info.futurelearn.com\/info\/wp-content\/uploads\/6aaf058e-fd95-42a6-8231-8ada0c3f6f3d-1-768x481.png\"><img decoding=\"async\" src=\"https:\/\/cdn-wordpress-info.futurelearn.com\/info\/wp-content\/uploads\/6aaf058e-fd95-42a6-8231-8ada0c3f6f3d-1-768x481.png\" alt=\"Content Marketing Funnel Stages infographic\" width=\"768\" height=\"481\"><\/a><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.futurelearn.com\/info\/courses\/introduction-to-content-marketing-strategy\/0\/steps\/166967\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Originally, there were three stages in every content marketing funnel. However, these days, companies add more stages as per their business functions and marketing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In this article, we will focus on the three main stages: TOFU (Top of the funnel), MOFU (Middle of the funnel), and BOFU (Bottom of the funnel) stage.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>#1. TOFU (top of the funnel) stage: Education and awareness<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TOFU (top of the funnel) stage is where you would publish content that helps build awareness. Newborn businesses that have just entered the market must focus on this stage as they need to spread awareness about the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> At the top funnel stage, you would want to make a positive impression on your brand and show your buyer that you\u2019re worth engaging.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re confused about how to craft content at the TOFU stage, then consider answering their questions, educating them about your product, and asking them a certain question via short-form content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best content type at this stage may vary according to the type of business you are into. However, we have gathered a few content types used by various brands to give their customers a bird&#8217;s-eye view of their business. These are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How-to guides<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">White papers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checklist<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Press releases<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can tell, the purpose of TOFU content is to disseminate information and familiarize people with your brand. So, make sure you\u2019re adhering to that and not being sales-oriented.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you wish to measure the success of your TOFU content, then using <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/\">metrics such as organic traffic, referral traffic<\/a>, total traffic, social media engagement, mention by influencers and celebrities, etc., proves to be the best.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this is fine, but how does the audience find your content? Well, it\u2019s pretty simple. Organic search is the most common channel that directs the audience to your optimized content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from organic search, the next most-favorable channel is social media. Today, almost everyone is on social media, so tapping the potential here should be your topmost priority.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/\">Read also: A Short and Sweet Guide to Content Marketing Automation<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>#2. MOFU (middle of the funnel) stage: Interest and consideration<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MOFU (middle of the funnel) stage is the next stage in the content marketing funnel stages. Businesses focus more on developing interest and consideration in the minds of their leads at this stage. This is because they are already successful in spreading the news about their existence in the first stage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it is a top-down approach.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the middle of the funnel stage, you can find leads taking more interest in what you have to offer. They might also seek approval from their stakeholders on your product. Don\u2019t worry if you notice fewer people <a href=\"https:\/\/www.engagebay.com\/blog\/mid-funnel-marketing\/\">moving toward the middle stage<\/a>; not everyone shows interest in your brand, and that\u2019s a normal part of the business.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-33678\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo.png\" alt=\"Case Study by EngageBay\" width=\"1827\" height=\"665\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo.png 1827w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-300x109.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-1024x373.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-768x280.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-1536x559.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/Case-Study_-How-A-Tutoring-Dropped-6-Tools-Saved-800_mo-595xh.png 595w\" sizes=\"(max-width: 1827px) 100vw, 1827px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the middle of the funnel is called a \u201climited but serious leads\u2019 stage.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top-performing content at this stage are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How-to guides<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/case-studies\/\">Case studies<\/a>&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinar<\/span><\/li>\n<\/ul>\n<p>For example, a blog titled \u201cThe Best 15 Car Dealers in Naperville, IL\u201d on <a href=\"https:\/\/www.tintingchicago.com\/the-best-15-car-dealers-in-naperville-il\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Tinting Chicago<\/a>&#8216;s website is a great example of MOFU content. It targets readers who already understand the benefits of window tinting and are now comparing local providers or exploring pricing options before making a purchase. Such content helps build trust and convert interested visitors into paying customers.<\/p>\n<p><span style=\"font-weight: 400;\">Ensure you\u2019re not repeating the discovery stage content at this stage, as it can frustrate potential consumers. According to <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"><span style=\"font-weight: 400;\">research<\/span><\/a>,<span style=\"font-weight: 400;\"> 71% of leads expect fresh and personalized content and get annoyed by 76% if they do not get it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to ensure that sufficient convincing materials are provided, as people\u2019s motivation varies greatly at this stage.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>#3. BOFU (bottom of the funnel) stage: Nurturing and convincing<\/strong><\/span><\/h3>\n<figure id=\"attachment_29687\" aria-describedby=\"caption-attachment-29687\" style=\"width: 920px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Engagebay-reviews.jpg\"><img decoding=\"async\" class=\"size-full wp-image-29687\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/Engagebay-reviews.jpg\" alt=\"EngageBay reviews\" width=\"920\" height=\"499\"><\/a><figcaption id=\"caption-attachment-29687\" class=\"wp-caption-text\"><em>EngageBay review<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">BOFU (Bottom of the funnel) is the last stage in the content marketing funnel. Acing this stage with appropriate content can put you ahead of the competition and position your brand as superior to your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In this stage, your content should answer specific questions that have never been answered before.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of such questions are \u201cHow does (specific feature\/aspect) of your product work?\u201d or \u201cWhat skills do a customer need to operate the product?\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Addressing these questions will <a href=\"https:\/\/www.engagebay.com\/blog\/lead-funnels\/\">give the leads in-depth knowledge about your offering<\/a>.&nbsp;<\/span><span style=\"font-weight: 400;\">The content that works flawlessly well to build trust at the BOFU stage is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Success stories<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.g2.com\/products\/engagebay-all-in-one-suite\/reviews\"><span style=\"font-weight: 400;\">Customer reviews<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product overviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customer reviews are extremely important out of these three. This is because the majority of the potential customers (<\/span><a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\"><span style=\"font-weight: 400;\">approximately 93%<\/span><\/a><span style=\"font-weight: 400;\">) rely on other people\u2019s experiences before finalizing their purchase decision. So, ensure you include testimonials in a video or text format on your social media handles.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another effective channel that works amazingly at this stage is email. Sending <a href=\"https:\/\/www.engagebay.com\/blog\/upselling-techniques\/\">sales-oriented emails<\/a> that creatively offer immense value can lead to conversions. Organic search and advertising on different media channels are the other two effective channels.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the following metrics to measure the success of your BOFU content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demo requests<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free trials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing\/\">Read also: 5 Reasons Content Marketing Is The Future Of Your Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beyond_Content_Marketing_Funnels_The_Challenges_of_Customer_Retention\"><\/span><span style=\"color: #339966;\"><strong>Beyond Content Marketing Funnels: The Challenges of Customer Retention<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You have understood the three primary stages of content marketing funnels. But is that all? Well, the straight answer is a big NO!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to a successful marketing campaign is <a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\">retaining clients after they subscribe<\/a> to your services, or start paying for your products. So, in addition to providing value, you must always keep them engaged and supported.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t stress. You can do that with the help of customer retention content. Some retention content types that you can create are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalized emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Announcements<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.engagebay.com\/\"><span style=\"font-weight: 400;\">Help articles<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guides<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinars<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/\">Read also: eCommerce Content Marketing and Why You Need It<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Better_Customer_Retention\"><\/span><span style=\"color: #339966;\"><strong>Tips for Better Customer Retention<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want to make your retention stronger than ever? Follow these tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Provide informational content: <\/b><span style=\"font-weight: 400;\">Everything you create shouldn\u2019t aim to promote your products and services; you should also create content around trending topics. Educating your customers about news and trending topics in the industry will make them trust your brand even more and eventually lead to better retention.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Adopt the divide-and-rule policy:<\/b><span style=\"font-weight: 400;\">&nbsp;When you <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segment your audience<\/a>, it simplifies your work. You understand what type of content suits different audiences. You also learn to frame the content according to the needs of segmented customers. Therefore, personalizing the content for customer segments leads to repeated sales and optimal retention.&nbsp;<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Types_of_Content_Marketing_Funnels\"><\/span><span style=\"color: #339966;\"><strong>4 Types of Content Marketing Funnels<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to standardized content marketing funnels, other types of marketing funnels can help you achieve specific goals. Marketers commonly use the following types of content marketing funnels:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Digital marketing funnels &#8211;<\/b><span style=\"font-weight: 400;\"> As the name suggests, the funnels focus on the online activities of the leads and exclude any offline tactics and goals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conversion funnels &#8211;<\/b><span style=\"font-weight: 400;\"> Conversion funnels are the most popular type of funnels as they help in the last stage, i.e., the conversion stage. They specify the exact route through which conversions take place.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Content funnels &#8211; <\/b><span style=\"font-weight: 400;\">These funnels map out the journey from awareness to the purchase stage. They do not focus on marketing goals and tactics entirely.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sales funnels &#8211; <\/b><span style=\"font-weight: 400;\">Sales funnels also outline the steps from the awareness to the purchase stage. However, they are more sales and goal centric.&nbsp;&nbsp;<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You may find people using these terms interchangeably. There is, however, a slight difference between these terms. You should use them independently for the best results.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing-strategies\/\">Read also: 8 Effective eCommerce Content Marketing Strategies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_To_Do_After_Understanding_Your_Existing_Content\"><\/span><strong><span style=\"color: #339966;\">What To Do After Understanding Your Existing Content?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/giphy.com\/gifs\/TeralonMedia-qkO3T18xBrfQGv6KZi\"><img decoding=\"async\" src=\"https:\/\/media4.giphy.com\/media\/qkO3T18xBrfQGv6KZi\/giphy.gif?cid=ecf05e47rs19x9044c36rbkfu4lnc74p5s4sb3iool3bj3lf&amp;ep=v1_gifs_search&amp;rid=giphy.gif&amp;ct=g\" alt=\"Giphy gif about content marketing\" width=\"480\" height=\"360\"><\/a><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/giphy.com\/gifs\/TeralonMedia-qkO3T18xBrfQGv6KZi\">Source: Giphy<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Once you have an idea about what content exists on your website, it\u2019s time to fill the content gaps. To do this, you need to recheck your goals. For example, if you want to increase the awareness of your brand, you need to focus more on the TOFU stage. Developing content like checklists, landing pages, how-to guides, etc., should be your topmost priority.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve identified the content gaps, it\u2019s time to use an editorial calendar to better navigate your content management efforts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having an editorial calendar allows you to manage your existing content assets. It shows you what&#8217;s planned for the month, the targeted audience, and where the piece falls in the content marketing funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it helps to perform a competitive analysis of your <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">competitor&#8217;s content marketing strategies<\/a> to identify opportunities for new content pieces and how to make yours more effective.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-platforms\/\">Read also: 7 Awesome B2B Content Marketing Platforms<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Things_You_Need_To_Create_Your_Content_Marketing_Funnel\"><\/span><span style=\"color: #339966;\"><strong>Things You Need To Create Your Content Marketing Funnel<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Though creating a content marketing funnel is not difficult, there are still a few things you need to consider before you create one that is tailored to your brand&#8217;s needs. These are:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An understanding of your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organizational goals and objectives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Company\u2019s mission and vision<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content marketing goals and KPIs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitors analysis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Niche trends&nbsp;<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-tools\/\">Read also: 13 Free Marketing Tools To Create Awesome, Engaging B2C Content<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Go_Big_With_Your_Content_Marketing_Funnels\"><\/span><span style=\"color: #339966;\"><strong>Conclusion: Go Big With Your Content Marketing Funnels<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter how good your content is, it requires the right distribution approach. If you want to win at content marketing, you need to look both inwards (your goals, vision, and current performance) and outwards (audience and competitors).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider your current situation, goals, and audience as you move through different stages. Your business will prosper once you take care of everything simultaneously. However, you need to understand that <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-quotes\/\">content marketing is not an overnight success mantra<\/a>; you must keep optimizing your content marketing funnel at all times to reap the maximum benefits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Waiting for 5-6 months or more, depending on your current performance, is a must. As it\u2019s rightly said, good things take time \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any doubts regarding content marketing or marketing in general, please drop them in the comment section below, and we will surely get back to you.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', 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[&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":41445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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