{"id":42991,"date":"2023-06-16T14:08:33","date_gmt":"2023-06-16T14:08:33","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=42991"},"modified":"2024-09-10T09:47:55","modified_gmt":"2024-09-10T09:47:55","slug":"reverse-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/","title":{"rendered":"How Do Brands Win Customers With Reverse Marketing?"},"content":{"rendered":"<p>Reverse marketing may sound like a contrary approach to <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">promoting your brand<\/a>, but it&#8217;s actually a powerful and effective strategy that can help you attract your audience, rather than chasing them down.<\/p>\n<p>In this short article, we&#8217;ll explore the concept of reverse marketing and how big brands have successfully implemented it.<\/p>\n<p>Plus, we&#8217;ll share some valuable tips to help you launch your own reverse marketing campaign.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#What_is_Reverse_Marketing\" >What is Reverse Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#Examples_of_Reverse_Marketing_From_Global_Brands\" >Examples of Reverse Marketing From Global Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#Patagonias_%E2%80%9CDont_Buy_This_Jacket%E2%80%9D_Campaign\" >Patagonia&#8217;s &#8220;Don&#8217;t Buy This Jacket&#8221; Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#Doves_%E2%80%9CCampaign_for_Real_Beauty%E2%80%9D\" >Dove&#8217;s &#8220;Campaign for Real Beauty&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#Tips_to_Implement_Reverse_Marketing\" >Tips to Implement Reverse Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#1_Evaluate_Your_Business\" >1. Evaluate Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#2_Be_Neutral\" >2. Be Neutral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#3_Use_Social_Media\" >3. Use Social Media<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Reverse_Marketing\"><\/span><span style=\"color: #339966;\"><strong>What is Reverse Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contrary to what it sounds like, reverse marketing has nothing to do with switching roles. Instead, it&#8217;s all about sparking interest in your brand and drawing your audience towards you, rather than actively promoting your brand and pursuing your audience.<\/p>\n<p>The &#8216;reverse&#8217; angle comes in by flipping a traditional marketing message on its head, and hence drawing more attention, but without misleading or <a href=\"https:\/\/www.engagebay.com\/blog\/unethical-sales-practices\/\">lying about the product or service you sell<\/a>.<\/p>\n<p>Don&#8217;t like reading much? Here&#8217;s a video version of this article:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Reverse Marketing: The Best Kept Secret In Marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dxsYk2AYry0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Reverse_Marketing_From_Global_Brands\"><\/span><span style=\"color: #339966;\"><strong>Examples of Reverse Marketing From Global Brands<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To illustrate the power of reverse marketing, let&#8217;s take a look at how some big brands have successfully executed this strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Patagonias_%E2%80%9CDont_Buy_This_Jacket%E2%80%9D_Campaign\"><\/span><span style=\"color: #993300;\"><strong>Patagonia&#8217;s &#8220;Don&#8217;t Buy This Jacket&#8221; Campaign<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2011, on Black Friday, outdoor clothing brand Patagonia launched a surprising campaign called &#8220;<a href=\"https:\/\/www.patagonia.com\/stories\/dont-buy-this-jacket-black-friday-and-the-new-york-times\/story-18615.html\">Don&#8217;t Buy This Jacket.<\/a>&#8221; The bold ad discouraged people from purchasing Patagonia products, and understandably, people were confused.<\/p>\n<p>However, it turned out to be a brilliant marketing move that we&#8217;re still discussing today. Patagonia knows that its audience cares about economic sustainability and environmental sensibility. So, they decided to highlight these values in their reverse marketing campaign.<\/p>\n<figure id=\"attachment_42995\" aria-describedby=\"caption-attachment-42995\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Patagonia.jpg\"><img decoding=\"async\" class=\"size-full wp-image-42995\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Patagonia.jpg\" alt=\"Patagonia ad don't buy this jacket\" width=\"1000\" height=\"552\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Patagonia.jpg 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Patagonia-300x166.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Patagonia-768x424.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Patagonia-595xh.jpg 595w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-42995\" class=\"wp-caption-text\"><em>Source: Patagonia<\/em><\/figcaption><\/figure>\n<p>The intention was to encourage consumers to rethink impulse purchases and repurpose and reuse their belongings more often to combat the negative impacts of thoughtless consumerism on the environment.<\/p>\n<p>Although sales of the jacket increased by about 30%, the campaign successfully raised awareness of pressing issues and positioned Patagonia as a transparent and honest brand.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/experiential-marketing-ideas\/\">Read also: Experiential Marketing Ideas for \u2018Next Level\u2019 Brand Campaigns<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Doves_%E2%80%9CCampaign_for_Real_Beauty%E2%80%9D\"><\/span><span style=\"color: #993300;\"><strong>Dove&#8217;s &#8220;Campaign for Real Beauty&#8221;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another successful reverse marketing example is Dove&#8217;s &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Dove_Campaign_for_Real_Beauty\">Campaign for Real Beauty<\/a>,&#8221; which was launched in 2004. While other beauty brands were promoting products to &#8220;fix&#8221; skin flaws, Dove took a different approach, telling consumers that they were already beautiful just as they are.<\/p>\n<figure id=\"attachment_42996\" aria-describedby=\"caption-attachment-42996\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Dove-real-beauty.jpg\"><img decoding=\"async\" class=\"size-full wp-image-42996\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Dove-real-beauty.jpg\" alt=\"Dove campaign for real beauty example\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Dove-real-beauty.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Dove-real-beauty-300x200.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Dove-real-beauty-768x512.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Dove-real-beauty-595xh.jpg 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-42996\" class=\"wp-caption-text\"><em><a href=\"http:\/\/en.luxe.co\/post\/3962\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Dove recognized that many people, especially women, felt insecure about their looks and aimed to challenge unrealistic beauty standards. Instead of having models, Dove featured regular women in their ads, reinforcing their advocacy for body confidence.<\/p>\n<p>The reverse marketing strategy worked, and Dove&#8217;s sales exceeded $1 billion that year.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" href=\"https:\/\/www.engagebay.com\/blog\/astroturfing\/\" rel=\"noopener\">Read also: What Is Astroturfing? Ethics, Impact, and Examples<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_Implement_Reverse_Marketing\"><\/span><span style=\"color: #339966;\"><strong>Tips to Implement Reverse Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you&#8217;ve seen some successful examples of reverse marketing, let&#8217;s explore a few tips to help you create your own reverse marketing campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Evaluate_Your_Business\"><\/span><span style=\"color: #993300;\"><strong>1. Evaluate Your Business<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before launching a reverse marketing campaign, it&#8217;s essential to know your business inside and out. Ensure that your company&#8217;s values and goals are transparent to customers, showing them that you&#8217;re trustworthy and approachable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Be_Neutral\"><\/span><span style=\"color: #993300;\"><strong>2. Be Neutral<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Portray your brand as approachable and transparent, focusing on addressing your customers&#8217; pain points and advocating for their beliefs. Show your audience that they can turn to your brand for help, information, and solutions.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/demarketing-definition-examples\/\">Read also: Demarketing: The Surprisingly Effective Approach to Marketing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Social_Media\"><\/span><span style=\"color: #993300;\"><strong>3. Use Social Media<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Leverage platforms like YouTube, Twitter, Facebook, <a href=\"https:\/\/www.engagebay.com\/blog\/best-time-to-post-reels-on-instagram\/\">Instagram<\/a>, and TikTok to consistently post valuable, relevant content that appeals to your target market. Always provide value first before asking for a sale.<\/p>\n<p>When executed correctly, reverse marketing can help you grow your customer base, establish loyalty, and achieve long-term success. Remember, the key to a successful reverse marketing campaign is to make your brand instantly recognizable.<\/p>\n<p>Don&#8217;t worry if you have a small budget or limited tools for launching a reverse marketing campaign. Tools like <a class=\"text-blue-500 hover:text-blue-400 underline text-blue-500 hover:text-blue-400 underline\" href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">EngageBay<\/a> offer an all-in-one <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> suite with robust marketing tools, available for as little as a dollar a day.<\/p>\n<p>Sign up for free and give it a try to see how it can help you improve your marketing.<\/p>\n<p>Finally, don&#8217;t forget to comment and share if you liked this blog post. Happy reverse marketing!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reverse marketing may sound like a contrary approach to promoting your brand, but it&#8217;s actually a powerful and effective strategy [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":43021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[6446,8462,8464,8463],"class_list":["post-42991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-hacks","tag-reverse-marketing","tag-reverse-marketing-example","tag-smart-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do Brands Win Customers With Reverse Marketing?<\/title>\n<meta name=\"description\" content=\"Discover the magic of reverse marketing in our latest blog post. See how big brands like Patagonia and Dove nail it &amp; learn from them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do Brands Win Customers With Reverse Marketing?\" \/>\n<meta property=\"og:description\" content=\"Discover the magic of reverse marketing in our latest blog post. See how big brands like Patagonia and Dove nail it &amp; learn from them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-16T14:08:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T09:47:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sharjeel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sharjeel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/\"},\"author\":{\"name\":\"Sharjeel\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/01ad870b6d5cd8fe4b5d09cbb96c770d\"},\"headline\":\"How Do Brands Win Customers With Reverse Marketing?\",\"datePublished\":\"2023-06-16T14:08:33+00:00\",\"dateModified\":\"2024-09-10T09:47:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/\"},\"wordCount\":734,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png\",\"keywords\":[\"marketing hacks\",\"reverse marketing\",\"reverse marketing example\",\"smart marketing strategies\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/\",\"name\":\"How Do Brands Win Customers With Reverse Marketing?\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png\",\"datePublished\":\"2023-06-16T14:08:33+00:00\",\"dateModified\":\"2024-09-10T09:47:55+00:00\",\"description\":\"Discover the magic of reverse marketing in our latest blog post. See how big brands like Patagonia and Dove nail it & learn from them.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png\",\"width\":1000,\"height\":600,\"caption\":\"reverse-marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Do Brands Win Customers With Reverse Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/01ad870b6d5cd8fe4b5d09cbb96c770d\",\"name\":\"Sharjeel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4aef7874bda63a1706bbb653ba98ad7623bf9db9ac864f0a7a3d1ba71c5e2ad?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4aef7874bda63a1706bbb653ba98ad7623bf9db9ac864f0a7a3d1ba71c5e2ad?s=96&d=identicon&r=g\",\"caption\":\"Sharjeel\"},\"description\":\"Sharjeel is Content Manager at EngageBay. He has about 10 years of experience as a professional writer, including journalism, marketing content, copywriting, and SEO. He sleeps more than he reads, reads more than he writes, and writes more than he watches Netflix and Curiosity Stream. Please help him.\",\"sameAs\":[\"https:\/\/sharjeelwrites.wordpress.com\/\",\"https:\/\/www.linkedin.com\/in\/sharjeel-ahmed-4711a274\/\"],\"knowsAbout\":[\"The author specializes in content strategy\",\"planning\",\"and editing (quality).\"],\"knowsLanguage\":[\"English\",\"Hindi\"],\"jobTitle\":\"Content Manager\",\"worksFor\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/sharjeel\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Do Brands Win Customers With Reverse Marketing?","description":"Discover the magic of reverse marketing in our latest blog post. See how big brands like Patagonia and Dove nail it & learn from them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How Do Brands Win Customers With Reverse Marketing?","og_description":"Discover the magic of reverse marketing in our latest blog post. See how big brands like Patagonia and Dove nail it & learn from them.","og_url":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2023-06-16T14:08:33+00:00","article_modified_time":"2024-09-10T09:47:55+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png","type":"image\/png"}],"author":"Sharjeel","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Sharjeel","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/"},"author":{"name":"Sharjeel","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/01ad870b6d5cd8fe4b5d09cbb96c770d"},"headline":"How Do Brands Win Customers With Reverse Marketing?","datePublished":"2023-06-16T14:08:33+00:00","dateModified":"2024-09-10T09:47:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/"},"wordCount":734,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png","keywords":["marketing hacks","reverse marketing","reverse marketing example","smart marketing strategies"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/","url":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/","name":"How Do Brands Win Customers With Reverse Marketing?","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png","datePublished":"2023-06-16T14:08:33+00:00","dateModified":"2024-09-10T09:47:55+00:00","description":"Discover the magic of reverse marketing in our latest blog post. See how big brands like Patagonia and Dove nail it & learn from them.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/reverse-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/what-is-reverse-marketing.png","width":1000,"height":600,"caption":"reverse-marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/reverse-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"How Do Brands Win Customers With Reverse Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/01ad870b6d5cd8fe4b5d09cbb96c770d","name":"Sharjeel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4aef7874bda63a1706bbb653ba98ad7623bf9db9ac864f0a7a3d1ba71c5e2ad?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4aef7874bda63a1706bbb653ba98ad7623bf9db9ac864f0a7a3d1ba71c5e2ad?s=96&d=identicon&r=g","caption":"Sharjeel"},"description":"Sharjeel is Content Manager at EngageBay. He has about 10 years of experience as a professional writer, including journalism, marketing content, copywriting, and SEO. He sleeps more than he reads, reads more than he writes, and writes more than he watches Netflix and Curiosity Stream. Please help him.","sameAs":["https:\/\/sharjeelwrites.wordpress.com\/","https:\/\/www.linkedin.com\/in\/sharjeel-ahmed-4711a274\/"],"knowsAbout":["The author specializes in content strategy","planning","and editing (quality)."],"knowsLanguage":["English","Hindi"],"jobTitle":"Content Manager","worksFor":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/author\/sharjeel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/42991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=42991"}],"version-history":[{"count":11,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/42991\/revisions"}],"predecessor-version":[{"id":67171,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/42991\/revisions\/67171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/43021"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=42991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=42991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=42991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}