{"id":43234,"date":"2024-07-31T11:20:19","date_gmt":"2024-07-31T11:20:19","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=43234"},"modified":"2026-03-25T08:20:02","modified_gmt":"2026-03-25T08:20:02","slug":"bounce-back-emails","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/","title":{"rendered":"Bounce Back Emails: What Are They And How To Fix Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every email marketer dreads receiving a bounce alert after investing long hours crafting the perfect email marketing campaign. Even though emails bounce occasionally, they show an underlying issue from the sender\u2019s or recipient\u2019s end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, frequent bounces negatively impact your email sender score and deliverability rate, which is not good for your email campaigns in the long run. So, keeping the email bounce rate within a healthy limit is best.&nbsp;&nbsp;<\/span><\/p>\n<p><strong>In this blog post, we cover all you need to know about bounce back emails, the types, causes, tips to reduce your bounce rate, how it is calculated, and an FAQ section that addresses the additional questions you may have.<\/strong><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#What_is_a_Bounce_Back_Email\" >What is a Bounce Back Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Types_of_Email_Bounce\" >Types of Email Bounce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Email_Bounce_Rate_101\" >Email Bounce Rate 101<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Common_Reasons_Why_Emails_Bounce\" >Common Reasons Why Emails Bounce&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#How_to_Identify_a_bounced_email\" >How to Identify a bounced email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Whats_Next_After_Receiving_a_Bounce_Back_Email\" >What\u2019s Next After Receiving a Bounce Back Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#How_to_Reduce_Your_Email_Bounce_Rate\" >How to Reduce Your Email Bounce Rate&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Can_my_ESP_place_limits_on_my_account\" >Can my ESP place limits on my account?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Top_tools_youll_need_to_prevent_an_email_bounce\" >Top tools you\u2019ll need to prevent an email bounce&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-back-emails\/#Frequently_Asked_Questions_FAQ_About_Bounce_Back_Emails\" >Frequently Asked Questions (FAQ) About Bounce Back Emails&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Bounce_Back_Email\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>What is a Bounce Back Email?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A bounce back email, also known as a failed delivery message, is an automated response informing you that your email has not been delivered to the intended recipient.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as a game of basketball where not every shot you throw bounces into the hoop. Some miss and bounce off. In the same way, not all emails sent makes it to the recipient&#8217;s inbox: some bounce back. Unsoliciated emails like a cold email or marketing email have higher chances of bouncing back due to several factors such as outdated contact lists or spam filters.<\/span><\/p>\n<p>An <a href=\"https:\/\/www.emarketnow.com\/blog\/cost-of-email-bounces-calculator\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email bounce calculator<\/a> helps you estimate your bounce rate in advance, giving you better control over campaign performance and sender reputation.<\/p>\n<p><span style=\"font-weight: 400;\">Your email service provider sends you a <\/span><a href=\"https:\/\/www.techopedia.com\/definition\/1695\/non-delivery-report-ndr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Non-Delivery Report (NDR)<\/span><\/a><span style=\"font-weight: 400;\"> showing that your email wasn\u2019t delivered, just like when you send a physical letter that gets returned to you because the address is incorrect or the recipient is no longer there.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email bounces occur for various reasons, such as the recipient&#8217;s inbox being full, incorrect email address, issues with the recipient server, or their email provider identifying the email as spam.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An email bounceback notification typically contains details about the original message, like the date and time it was sent and the reason for the delivery failure, thus allowing you to rectify the issue.&nbsp;<\/span><\/p>\n<figure id=\"attachment_43236\" aria-describedby=\"caption-attachment-43236\" style=\"width: 921px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/bounce-email-screenshot.png\"><img decoding=\"async\" class=\"size-full wp-image-43236\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/bounce-email-screenshot.png\" alt=\"Bounce back email\" width=\"921\" height=\"460\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/bounce-email-screenshot.png 921w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/bounce-email-screenshot-300x150.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/bounce-email-screenshot-768x384.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/bounce-email-screenshot-595xh.png 595w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/a><figcaption id=\"caption-attachment-43236\" class=\"wp-caption-text\"><em>Bounce Back Email Screenshot<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The non-delivery report in the image above shows that the email bounced because of an incorrect domain address and suggests how to fix it.<\/span><i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/i><\/p>\n<hr>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Email_Bounce\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Types of Email Bounce<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Depending on the cause, bounce back emails can be categorized into Hard, Soft, Transient, or General Bounce. <\/b><span style=\"font-weight: 400;\">Let us take a close look at each of them.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>Hard bounce<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-525.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-43242\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-525.png\" alt=\"Hard bounce back email\" width=\"1027\" height=\"473\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-525.png 1027w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-525-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-525-1024x472.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-525-768x354.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-525-595xh.png 595w\" sizes=\"(max-width: 1027px) 100vw, 1027px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This occurs when there is a permanent failure to deliver an email due to one or more of the following errors:<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Invalid email address<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is the most common cause of a hard bounce. It occurs when you send an email to an address that doesn&#8217;t exist or is misspelled. This is why it is essential to double-check the accuracy of email addresses before adding them to your mailing list.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Non-existent domain<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When the domain in the email address doesn&#8217;t exist, the email cannot be delivered, leading to a hard bounce. For example, an email sent to John@gmail.con instead of John@gmail.com will be bounced due to an error in the domain name.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Unknown recipient<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If the recipient&#8217;s email server identifies the recipient as unknown, it will reject the email, resulting in a hard bounce. This can happen if the recipient has changed their email address or if there is a mistake in the email address.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>How to deal with a hard bounce<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If unchecked, hard bounces can reduce your email send score and harm your email deliverability. Here are a few things you can do to prevent a hard bounce.<\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>Remove invalid email addresses<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">It&#8217;s crucial to promptly remove from your mailing list all email addresses that have bounced. Continuing to send emails to invalid addresses can harm your sender&#8217;s reputation and <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email deliverability.<\/span><\/a><\/p>\n<h5><span style=\"color: #808080;\"><b>Update contact records<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Ensure you update your contact records to reflect the status of hard-bounced email addresses. This will prevent you from using these addresses in future email campaigns.<\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>Maintain a clean mailing list<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Update your mailing list regularly to remove invalid or inactive email addresses. This practice will help you maintain an active <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\" target=\"_blank\" rel=\"noopener\">email list<\/a> and improve your email campaign success.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/bounce-rates-email-deliverability\/\">Read also: Bounce Rates and Email Deliverability \u2013 A Simple Guide<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>Soft bounce<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A soft bounce is a temporary failure to deliver an email to the recipient&#8217;s inbox. Unlike a hard bounce, a soft bounce indicates that the email address is valid and can receive future emails when the factors causing it are resolved. Soft bounces can occur due to several reasons, like the following.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>A full mailbox<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When a recipient&#8217;s mailbox is full, it cannot accept any new messages. This could indicate an abandoned mailbox or a need for the recipient to clear their inbox.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Temporary network issues<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A soft bounce may sometimes occur due to transient network problems on the recipient&#8217;s end. These issues could include server outages, connectivity problems, or other technical glitches. In such cases, the email delivery failure is not permanent, and you may be able to resend the email in the future successfully.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>Message size limit exceeded<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If your email contains large attachments, it may exceed the recipient&#8217;s mailbox size limit. This can result in a soft bounce. To avoid this, consider compressing or resizing attachments before sending them.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Soft-bounce-example-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-43244\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Soft-bounce-example-1.png\" alt=\"\" width=\"635\" height=\"368\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Soft-bounce-example-1.png 1417w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Soft-bounce-example-1-300x174.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Soft-bounce-example-1-1024x593.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Soft-bounce-example-1-768x445.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Soft-bounce-example-1-595xh.png 595w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>How to deal with a soft bounce<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When you encounter a soft bounce, there are steps you can take to address the issue and improve your email delivery rate.<\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>Retry sending<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">In case of a temporary issue, you can attempt to resend the email later. Some email service providers automatically retry sending for a certain period before marking an email address as bounced.<\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>Check for spam<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Ensure your email content isn&#8217;t triggering spam filters. This includes checking for spammy words, excessive use of caps and exclamation marks, and large attachments.&nbsp;<\/span><\/p>\n<h5><span style=\"color: #808080;\"><b>Reduce the size of your email<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Large emails often lead to soft bounces as some email servers have limitations on the size of emails they can receive. So, reducing the size of your email could resolve a soft bounce alert.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/manage-email-bounce-codes\/\">Read also: Learn To Manage Email Bounce Codes In 10 Minutes<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>Transient Bounce<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A transient email bounce is a temporary delivery failure of an email due to issues with the recipient&#8217;s server, such as overloading or undergoing maintenance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike hard bounces, which are permanent failures because of invalid email addresses or domain errors, transient bounces are often resolved over time. The sender&#8217;s email server will usually attempt to resend the email regularly until it is successfully delivered or the delivery fails permanently.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>General or unspecified bounce<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Due to its \u2018unspecified\u2019 nature, this type of bounce is harder to rectify. A general or unspecified bounce is a delivery error message triggered due to unspecified or general reasons. This could include a range of issues, such as temporary server problems, unfiltered messages, or other factors that prevent the successful delivery of the email.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/smtp\/\">Read also: What Is Simple Mail Transfer Protocol (SMTP)? A Brief Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Bounce_Rate_101\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>Email Bounce Rate 101<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The email bounce rate is the percentage of emails not delivered to the recipient&#8217;s inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">A low bounce rate is like the slam dunk in <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>. It means more of your emails are reaching their intended targets, which could lead to higher engagement and, ultimately, more conversions for your business.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acc+ording to Statista, the average daily email bounce rate in the United States is 0.4% and rises to 1.3% once a month.&nbsp;<\/span><\/p>\n<figure id=\"attachment_43245\" aria-describedby=\"caption-attachment-43245\" style=\"width: 605px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia.jpg\"><img decoding=\"async\" class=\" wp-image-43245\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia.jpg\" alt=\"Bounced email rate\" width=\"605\" height=\"391\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia.jpg 885w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia-300x194.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia-768x496.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bounced-email-rate-Statistia-595xh.jpg 595w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><figcaption id=\"caption-attachment-43245\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.statista.com\/statistics\/625189\/marketing-e-mail-bounce-rates\/\">Statista<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Furthermore, a HubSpot report showed that the average email bounce rate across industries is <\/span><a href=\"https:\/\/www.zerobounce.net\/email-bounce-rate-calculator\/#:~:text=Average%20bounce%20rates%20by%20industry,1%25%20due%20to%20its%20importance.\"><span style=\"font-weight: 400;\">0.63%<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, a healthy email bounce rate is between 1% and 2%. An email bounce rate above 2% indicates a significant problem with your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\">email marketing campaigns<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve learned what an email bounce rate is, let&#8217;s head over to how you can calculate it.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/pop3-vs-imap\/\">Read also: POP3 vs IMAP: Which Email Protocol Is Right for You?<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>How to calculate your email bounce rate<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To calculate your email bounce rate, you must determine the percentage of bounced emails out of the total number of emails sent. Here&#8217;s the formula:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bounce Rate = (Number of Bounced Emails \/ Total Number of Sent Emails) \u00d7 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you sent 1,000 emails as part of your campaign, and 30 bounced back. Your bounce rate will be 3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bounce Rate = (30 \/ 1,000) \u00d7 100 = 3%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example, the bounce rate would be 3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the following recommendations to enhance your understanding of email bounce rates.<\/span><\/p>\n<p><b>Utilize <\/b><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\" target=\"_blank\" rel=\"noopener\"><b>email marketing software<\/b><\/a><span style=\"font-weight: 400;\">. Email service providers often offer built-in reporting and analytics features that automatically calculate your bounce rates. These tools streamline the process and provide comprehensive insights into your campaign performance.<\/span><\/p>\n<p><b>Monitor bounce types. <\/b><span style=\"font-weight: 400;\">Differentiating between hard and soft bounces when calculating your bounce rate will help you identify recurring issues so you can take appropriate corrective measures.<\/span><\/p>\n<p><b>Regularly review bounce reports. <\/b><span style=\"font-weight: 400;\">Analyze bounce reports provided by your email service provider or email marketing software. By understanding the causes behind bounces, you can address them effectively.<\/span><\/p>\n<p><b>Benchmark against industry standards.<\/b><span style=\"font-weight: 400;\"> Compare your bounce rate with industry benchmarks to assess your performance. This helps you determine whether your bounce rate is acceptable or improvements are required.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>What is considered an acceptable email bounce rate?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Typically, a bounce rate of less than <\/span><a href=\"https:\/\/myemma.com\/blog\/is-your-email-bounce-rate-better-than-average\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2%<\/span><\/a><span style=\"font-weight: 400;\"> is acceptable in most email marketing campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it&#8217;s crucial to note that the acceptable bounce rate varies depending on the specific circumstance. For instance, a bounce rate below 1% is ideal if you have a highly engaged email list.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, different industries have different average bounce rates due to varying email list composure, engagement levels, and target audiences.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The image below shows bounce back email rates for different industries.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Reasons_Why_Emails_Bounce\"><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-546.png\"><img decoding=\"async\" class=\"aligncenter wp-image-43247\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-546.png\" alt=\"Bounce rate per industry\" width=\"586\" height=\"333\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-546.png 842w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-546-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-546-768x436.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-546-595xh.png 595w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/a><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>Common Reasons Why Emails Bounce&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Several factors cause an email to bounce. Identifying these causes is crucial to rectifying the delivery error and maintaining a high email send score. Here are some reasons why emails bounce.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>1. Invalid or non-existent email address&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This happens when there is a typo in the email address or when the recipient&#8217;s email account no longer exists. An invalid email address causes a hard bounce and is the most common reason for a bounced back email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid an email bounce caused by invalid email addresses, here are a few tips to help.<\/span><\/p>\n<ol>\n<li><b>Verify subscribers\u2019 email addresses.<\/b><span style=\"font-weight: 400;\"> Implementing an email verification process is crucial to ensure the accuracy of addresses in your email list. Verification tools like <\/span><a href=\"https:\/\/www.validity.com\/briteverify\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BriteVerify<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.zerobounce.net\/?ref=othimmf&amp;gclid=CjwKCAjwp6CkBhB_EiwAlQVyxaBZyOU56OLoINbCtPaC8gRnrC3bVPxbCFinCRhTA1KZj_oNp4L3cRoCXG8QAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ZeroBounce<\/span><\/a><span style=\"font-weight: 400;\"> help identify and remove invalid addresses before sending out your campaigns.<\/span><\/li>\n<li><b>Implement a <\/b><b>double opt-in<\/b><strong>.<\/strong><span style=\"font-weight: 400;\"> This process requires users to confirm their email addresses after signing up. It reduces the chances of invalid or mistyped addresses entering your list. Additionally, it reduces email bounce rate by up to <\/span><a href=\"https:\/\/www.elegantthemes.com\/blog\/resources\/the-importance-and-benefit-of-double-opt-in-email-marketing#:~:text=Double%20opt%2Din%20emails%20saw,than%20single%20opt%2Din%20emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">48%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Clean up your list regularly. <\/b><span style=\"font-weight: 400;\">Email subscribers occasionally change their email addresses or stop engaging with your campaigns. So, it is crucial to periodically analyze engagement metrics and remove addresses that consistently bounce or show no engagement.<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>2. No space for new messages in the recipient&#8217;s mailbox<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trying to send an email to an address overflowing with unread messages is like stuffing a suitcase bursting at the seams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This bounce-back error is usually resolved when the recipient\u2019s inbox becomes freed up to receive emails. Usually, a full mailbox indicates that the user is inactive or has abandoned the email address.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/sender-reputation-email-deliverability\/\">Read also: Unlocking The Secrets Of Sender Reputation: Your Key To Email Deliverability<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>3. Service provider issues&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These issues range from technical problems, like server downtime, to policy-based problems, like sending limits. Furthermore, spam filters and firewalls set up by the recipient&#8217;s email service provider can also cause an email to bounce if they perceive it as potentially harmful or unsolicited.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>4. Invalid domain name<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When an email is sent, the sending server performs a <a href=\"https:\/\/www.engagebay.com\/blog\/reverse-dns-lookup\/\" target=\"_blank\" rel=\"noopener\">DNS lookup<\/a> to translate the recipient&#8217;s domain name into an IP address. If the domain name doesn&#8217;t exist, the DNS lookup will fail, resulting in a DNS resolution failure.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sending server will then receive an error response indicating that the domain does not exist. This failure typically triggers a bounce message, informing the sender that the email could not be delivered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To minimize email bounces due to non-existent domains, ensure the accuracy and validity of recipient email addresses.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/sunsetting-policy-email-deliverability\/\">Read also: Email Sunsetting Policy 101 For Beginners<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>5. Email blocked by recipient&#8217;s server&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email bounces due to blocking by the recipient&#8217;s server can occur for various reasons, including strict filtering policies, suspicions of spam or malware, or the sender&#8217;s server being flagged as untrustworthy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resolving this issue may involve contacting the recipient to include your email sending IP address to their allowlist so that subsequent emails can be successfully delivered to them.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>6. Email spam filter<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to a study, <\/span><a href=\"https:\/\/www.sender.net\/blog\/email-deliverability\/#:~:text=According%20to%20a%20recent%20study,go%20through%20to%20your%20inbox.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">14%<\/span><\/a><span style=\"font-weight: 400;\"> of legitimate commercial emails end up in spam folders. It is worth noting that even the slightest hint of &#8220;spam-ness&#8221; in your emails can trigger a bounce; therefore, be cautious of practices that can set off spam filters, such as excessive capitalization, misleading subject lines, or suspicious attachments.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/blacklists-greylists-whitelists-email-deliverability\/\">Read also: The Impact of Blacklists, Greylists, and Whitelists on Your Email Deliverability<\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>7. Poor sender\u2019s reputation<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High spam complaint rates are the primary cause of a poor email sender reputation. When many recipients mark your email as spam, it negatively impacts your sender&#8217;s reputation. Also, using outdated or purchased email lists often results in high bounce rates and spam complaints, leading to a tarnished sender reputation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending irrelevant content can also lead to a poor sender reputation. Additionally, If recipients are not interested in your email content, they are more likely to ignore them, delete them without reading them, or mark them as spam.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/smtp-response-codes\/\">Read also: 29 Critical SMTP Response Codes And How To Fix Them<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>8. Server size limitations&nbsp;<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email servers often limit the size of incoming emails they can accept. These limitations are in place to manage server resources, prevent abuse, and ensure smooth email delivery. If the size of an email exceeds the recipient&#8217;s server&#8217;s specified limits, the server may bounce the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email size limitations include overall message size (including attachments), maximum attachment size, or limits on the number of recipients. If your email exceeds these limits, the recipient&#8217;s server may reject it.<\/span><\/p>\n<p><strong><em>\ud83d\udc49 Reduce your email bounce rate effectively with our <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\">beautiful email templates<\/a>. <\/em><\/strong><b><i>Don&#8217;t miss out \u2014 get started today!<\/i><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Identify_a_bounced_email\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>How to Identify a bounced email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bounce back emails are easy to identify. They can be spotted in your mailbox from the subject line and email content. Here are some things that will help you pinpoint the issues in your email infrastructure that lead to bounced emails.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>The subject line<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Usually, you can identify a bounced email from the <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\">subject line<\/a>. For example, a subject line that says \u201cmessage not sent,\u201d \u201cfailed delivery,\u201d or \u201caddress not found your message wasn\u2019t delivered,\u201d like in the image below.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-527.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-43251\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-527.png\" alt=\"How to identify an email message message\" width=\"1291\" height=\"461\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-527.png 1291w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-527-300x107.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-527-1024x366.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-527-768x274.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-527-595xh.png 595w\" sizes=\"(max-width: 1291px) 100vw, 1291px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>Failure message<\/b><\/span><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">Apart from the subject line, bounced emails usually come with an error message that pinpoints the reason for the failed delivery. You\u2019ll also find the recipient\u2019s email address and other details in the error message, including an option to learn more about the message failure.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-43249\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message.png\" alt=\"How to identify a bounced email\" width=\"1027\" height=\"473\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message.png 1027w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-1024x472.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-768x354.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Address-not-found-bounce-back-message-595xh.png 595w\" sizes=\"(max-width: 1027px) 100vw, 1027px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>SMTP error code and text<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Failed email delivery reports usually have an email bounce code such as SMTP (Simple Mail Transfer Protocol) code that helps you understand the reason behind the email bounce and offer solutions to prevent future emails from bouncing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SMTP error message usually contains a reply code, a status code, and a reply text. In the highlighted image above, 550 is the reply code, 5.1.1 is the status code, and the explanation following the status code is the reply text, which describes the error code in detail. <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-524.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-43250\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-524.png\" alt=\"How to identify an email bounce message\" width=\"1050\" height=\"481\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-524.png 1050w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-524-300x137.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-524-1024x469.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-524-768x352.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot-524-595xh.png 595w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/a><\/p>\n<p><b>Other frequent SMTP error codes you could find in a bounced email are as follows:<\/b><\/p>\n<h4><span style=\"color: #666699;\"><b>SMTP 421 (server unavailable) <\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This code indicates that the email server is temporarily unavailable or overloaded. It could be due to maintenance, server issues, or a high volume of incoming emails.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>SMTP 450 (mailbox temporarily unavailable)<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It shows temporal issues with the recipient&#8217;s mailbox, such as a full mailbox or a server undergoing maintenance.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>SMTP 541 (message rejected)<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This occurs due to improper formatting or attachments that exceed the recipient&#8217;s server limits and are thus rejected by the receiving server. The best way to resolve this error is by complying with the recipient&#8217;s server requirements.&nbsp;<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>SMTP 550 (mailbox unavailable)<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This error occurs when the recipient&#8217;s email address is unavailable or doesn\u2019t exist. Spam filters could also trigger it.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>SMTP 551 (mailbox doesn\u2019t exist)<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This error code suggests that the recipient mailbox doesn\u2019t exist on the receiving server.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><b>SMTP 554 (transactions failed)<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is another SMTP error code that often arises. This is the most troublesome of all error codes because it doesn\u2019t suggest a possible reason for the failed delivery message.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N.B. Error codes that start with 4 indicate temporal server failure from the receiving email server and will automatically attempt to resend. On the other hand, errors that start with 5 are permanent failures and usually require action to fix the problem.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/isp-email-deliverability\/\">Read also: ISP And Email Deliverability: How To Hit The Inbox Always<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_Next_After_Receiving_a_Bounce_Back_Email\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>What\u2019s Next After Receiving a Bounce Back Email?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you receive an email bounce notification, first review the bounce notification and understand what the error message says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As discussed earlier, bounce back messages contain error codes that help you identify the cause of the delivery failure. Understanding the specific SMTP error code or message in the bounce back email provides further insights into the reason for the bounce.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have identified the reason for the bounce, it is crucial to categorize it into a type.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">A hard bounce indicates that automated re-delivery is impossible. In contrast, a soft bounce suggests there may be a temporary delay in delivery, but the email message will eventually be delivered, so you don\u2019t need to worry.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you encounter a hard bounce, removing the email address from your mailing list is advisable, as further attempts to deliver emails to that address will be futile and can harm your email send score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To effectively handle bounce notifications, automation can be a valuable tool. Configuring a webhook to handle bounces and spam complaints can streamline the process and ensure timely action is taken.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/free-email-trackers\/\">Read also: 7 Free Email Trackers You Didn&#8217;t Know Existed<\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Reduce_Your_Email_Bounce_Rate\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>How to Reduce Your Email Bounce Rate&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To improve your email bounce rate and maximize the deliverability of your campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some best practices to follow.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Regularly clean your email list<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remove hard-bounced email addresses promptly. Also,&nbsp; consider using email verification services like <\/span><span style=\"font-weight: 400;\">ZeroBounce<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">Bouncer<\/span><span style=\"font-weight: 400;\"> to identify and remove invalid or risky addresses. EngageBay also has a <\/span><a href=\"https:\/\/www.engagebay.com\/free-email-validator#:~:text=With%20EngageBay's%20free%20email%20verifier,addresses%20from%20your%20email%20lists.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free email verifier tool<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;to help you prevent hard bounces.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Implement a <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.engagebay.com\/marketing\/double-opt-in-email#:~:text=Features%20of%20EngageBay's%20Double%20Opt%2DIn%20Email%20Marketing&amp;text=Double%20opt%2Din%20email%20marketing%20filters%20out%20passive%20prospects%20and,from%20landing%20up%20in%20spam.\" target=\"_blank\" rel=\"noopener\"><b>double opt-in process<\/b><\/a><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Major email software tools like <a href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener\">EngageBay<\/a> offer a double opt-in process to ensure subscribers provide a valid email address and confirm their interest in receiving your emails.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Regularly monitor your email sender&#8217;s reputation<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ISPs and email service providers often use sender reputation as a determining factor in delivering emails to the user&#8217;s inbox or spam folder. Maintain a good sender reputation by following email best practices, such as sending relevant, permission-based emails and avoiding spam triggers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help ensure that your emails land in subscribers&#8217; inboxes rather than being bounced back.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Avoid spam trigger words in your email content<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Certain words and phrases like \u201cget quick money\u201d or \u201c100% free\u201d can trigger spam filters. This causes your emails to bounce or land in the spam folder. Avoiding these triggers improves email delivery rates and prevents emails from bouncing.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Maintain a consistent sending frequency<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sending too many emails in a short period can lead to a high bounce rate. It&#8217;s essential to avoid flooding your subscribers with emails. Instead, maintain a consistent email send frequency to prevent overwhelming your subscribers and reduce the chances of email bounce.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Use a reputable email service provider (ESP)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High-quality ESPs have built-in tools to help you manage your email list and reduce bounce rates. They also have good relationships with Internet Service Providers (ISP) and email clients, which can significantly improve your email deliverability.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>Don\u2019t exceed your daily sending limit<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each email service provider has a daily sending limit to prevent abuse. Ensure you stay within those limits to avoid bounces caused by exceeding the allowable volume.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">Read also: Promotional Email \u2013 How To Write Emails That Convert<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_my_ESP_place_limits_on_my_account\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>Can my ESP place limits on my account?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, your Email Service Provider (ESP) can place a limit on your account. This ensures quality service for all users and prevents any email system misuse.&nbsp;<\/span><\/p>\n<p><b>Limitations may include restrictions on the number of emails you can send within a specific timeframe, the size of the emails you can send, or the total storage space available.<\/b><span style=\"font-weight: 400;\"> These limits are generally set to prevent spamming and to maintain server performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to understand that these limitations are generally outlined in the terms of the service agreement when you sign up for an email account with an ESP.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most reputable ESPs have clear policies regarding account limits, and they communicate effectively with users. If these limits are reached or exceeded, the ESP may slow down your service, block certain functionalities, or even suspend your account in extreme cases. Keep this in mind during your email outreach campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, staying up-to-date with your ESP&#8217;s policies to avoid service disruptions is advised.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/email-protocols\/\">Read also: What Are Email Protocols? Basics of SMTP, IMAP, POP3<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_tools_youll_need_to_prevent_an_email_bounce\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>Top tools you\u2019ll need to prevent an email bounce&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the top 3 email tools to prevent your emails from bouncing.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>1. Bouncer<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bouncer-email-template.png\"><img decoding=\"async\" class=\"aligncenter wp-image-43252\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bouncer-email-template.png\" alt=\"Bouncer Banner\" width=\"659\" height=\"270\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bouncer-email-template.png 1288w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bouncer-email-template-300x123.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bouncer-email-template-1024x420.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bouncer-email-template-768x315.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Bouncer-email-template-595xh.png 595w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.usebouncer.com\/\" target=\"_blank\" rel=\"noopener\">Bouncer <\/a>is an email verification tool that ensures the authenticity and reliability of your email lists. It works by checking each email address&#8217;s validity, thereby reducing the risk of bounced emails and protecting your sender&#8217;s reputation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bouncer uses advanced technology to verify syntax and domain validity. It also checks against known bounced emails and conducts a mailbox check to confirm if an email is active.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>2. Emailable<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Emailable-verification-tool.png\"><img decoding=\"async\" class=\"aligncenter wp-image-43253\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Emailable-verification-tool.png\" alt=\"Emailable verification tool\" width=\"634\" height=\"273\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Emailable-verification-tool.png 1345w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Emailable-verification-tool-300x129.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Emailable-verification-tool-1024x442.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Emailable-verification-tool-768x331.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/Emailable-verification-tool-595xh.png 595w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/emailable.com\/\" target=\"_blank\" rel=\"noopener\">Emailable<\/a> verification tool enhances email marketing campaigns by ensuring the accuracy of email lists. It works by verifying the authenticity of email addresses in a list, removing duplicates, identifying spam traps, and other common issues that can negatively impact deliverability rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It is an intuitive tool that&#8217;s easy to use and integrates seamlessly with various email service providers.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>3. NeverBounce<\/b><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/NeverBounce.png\"><img decoding=\"async\" class=\"aligncenter wp-image-43254\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/NeverBounce.png\" alt=\"NeverBounce Banner\" width=\"677\" height=\"268\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/NeverBounce.png 1346w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/NeverBounce-300x119.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/NeverBounce-1024x405.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/NeverBounce-768x304.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/06\/NeverBounce-595xh.png 595w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The core function of this tool is to eliminate invalid email addresses, reduce bounce rates, and increase deliverability.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.neverbounce.com\/\" target=\"_blank\" rel=\"noopener\">NeverBounce<\/a> uses a 20+ step proprietary cleaning process that checks each email up to 75 times from different locations around the globe. With an impressive accuracy rate, NeverBounce can distinguish between valid, invalid, catch-all, unknown, and disposable emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the above email verification tools, you can use email deliverability tools like <a href=\"https:\/\/mailtester.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mail Tester<\/a> or <a href=\"https:\/\/www.spamhaus.org\/\" target=\"_blank\" rel=\"noopener\">Spamhaus<\/a> to assess the health of your email list, analyze bounce patterns, and provide insights into what might be causing the high bounce rate.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-write-ps-in-email\/\">Read also: How to Write PS in Email: A Guide For Good Writing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bounced emails are an inevitable part of email marketing. However, you must keep it within healthy limits to achieve your email marketing goals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a reputable email service provider is crucial to reducing bounce rates and increasing email deliverability, so sign up for EngageBay\u2019s <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing-crm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email marketing software<\/span><\/a><span style=\"font-weight: 400;\"> today.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can use our <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\">email templates<\/a> to reduce your bounce rate and improve your deliverability when you sign up.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Book <\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a demo<\/span><\/a><span style=\"font-weight: 400;\"> with one of our experts to learn how EngageBay can help you <\/span><span style=\"font-weight: 400;\">achieve your business marketing and sales goals<\/span><span style=\"font-weight: 400;\">.&nbsp;&nbsp;<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ_About_Bounce_Back_Emails\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><b>Frequently Asked Questions (FAQ) About Bounce Back Emails<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>1. How should I handle a bounced email?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, determine what type of bounce occurred. If it is a hard bounce, it means a permanent send failure occurred, and you can\u2019t resend the message without fixing the error. In contrast, when a soft bounce occurs, it automatically makes multiple attempts to resend.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>2. How do I identify the error message in my bounced email?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can identify the error message by checking for a 3-digit code at the bottom of the failed delivery message that begins with a 4 (if the error is from the recipient&#8217;s server) or a 5 (if the error is from the sender\u2019s server) and contains the error code and error description.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>3. What is the difference between soft and hard bounces?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While both indicate delivery failure, a soft bounce represents temporary problems. In contrast, a hard bounce signifies a more permanent issue. A hard bounce is when the email is permanently rejected due to invalid addresses, or the domain does not exist. Soft bounce, on the other hand, is a temporary issue such as a full inbox or a server problem.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>4. What is a fake bounce message?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A fake bounce email is a misleading error message hackers use to make a sender believe their message wasn\u2019t delivered. These malicious actors use this method to encourage the recipient to resend the email, potentially exposing sensitive information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is crucial always to verify any bounce message received and ensure they originate from a legitimate source before taking further action.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>5. Does a high bounce rate affect my sender\u2019s reputation?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High bounce rates can negatively affect your sender&#8217;s reputation and reduce the deliverability of future emails. It can also lead to emails being blocked or landing in the spam folder and can skew campaign analytics giving an inaccurate picture of the campaign performance.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><b>6. What is an acceptable bounce rate?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A bounce rate below 2% is permissible, while a bounce rate above 2% indicates a problem that needs to get fixed so as not to ruin your email send score.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n<p><i data-stringify-type=\"italic\">Content updated for freshness and SEO by&nbsp;<\/i><i data-stringify-type=\"italic\"><a class=\"c-link\" href=\"https:\/\/www.engagebay.com\/blog\/author\/swastik_sahu\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.engagebay.com\/blog\/author\/swastik_sahu\/\" data-sk=\"tooltip_parent\">Swastik Sahu<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every email marketer dreads receiving a bounce alert after investing long hours crafting the perfect email marketing campaign. 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