{"id":44475,"date":"2023-07-27T13:52:30","date_gmt":"2023-07-27T13:52:30","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=44475"},"modified":"2026-01-05T14:23:58","modified_gmt":"2026-01-05T14:23:58","slug":"content-marketing-automation-guide","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/","title":{"rendered":"A Short and Sweet Guide to Content Marketing Automation"},"content":{"rendered":"<p>According to HubSpot analytics resource <a href=\"https:\/\/www.demandsage.com\/marketing-automation-statistics\/\">Demand Sage<\/a>, 80 percent of advertising could be automated by late 2023. Marketing automation is similarly on the rise, with 58 percent of marketers relying on it already.<\/p>\n<p>Many businesses automate email marketing since it\u2019s simple and foolproof. However, a lot of unlocked potential exists for automating content marketing.<\/p>\n<p>You can think of this article as your playbook for content marketing automation. We\u2019ll explain the ins and outs, benefits, tools, and best practices.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/#What_Is_Content_Marketing_Automation\" >What Is Content Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/#The_Benefits_of_Content_Marketing_Automation\" >The Benefits of Content Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/#How_To_Use_Marketing_Automation\" >How To Use Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/#6_Content_Marketing_Automation_Tools_to_Get_Started\" >6 Content Marketing Automation Tools to Get Started<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/#Content_Marketing_Automation_Tips_and_Best_Practices\" >Content Marketing Automation Tips and Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Content_Marketing_Automation\"><\/span><span style=\"color: #339966;\"><strong>What Is Content Marketing Automation?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Automating content marketing may call to mind the rapidly growing field of AI, but that\u2019s not entirely how it works.<\/p>\n<p>For example, automation software may offer project management features. You can review and update your editorial calendar, track projects in progress, and add new projects to the pipeline.<\/p>\n<p>Automation tools can also publish your content at optimal times, even when you\u2019re not in front of the computer to do it.<\/p>\n<p>Do you want to cross-post your content? Automation software allows you to share your post to any social media platform you choose right away or at a scheduled time.<\/p>\n<p>Another handy feature of automation software is analyzing content success, so you don\u2019t have to. The tool can pull up information about traffic, post views, engagement, impressions, and other KPIs.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">Marketing automation software<\/a> can even proofread your content, <a href=\"https:\/\/proofademic.ai\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">detect AI-generated content<\/a>, and suggest improvements for more concise, easily read, and appealing content.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">Read also: 10 Content Marketing Tips To Make Your Day<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/marketing\"><span style=\"font-weight: 400;\">marketing email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Content_Marketing_Automation\"><\/span><span style=\"color: #339966;\"><strong>The Benefits of Content Marketing Automation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/top-marketing-automation-benefits.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-44823 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/top-marketing-automation-benefits-e1690272742520.jpg\" alt=\"marketing automation benefits data by Avada\" width=\"613\" height=\"282\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/top-marketing-automation-benefits-e1690272742520.jpg 750w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/top-marketing-automation-benefits-e1690272742520-300x138.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/07\/top-marketing-automation-benefits-e1690272742520-595xh.jpg 595w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/a><\/p>\n<p>Automating content marketing is advantageous for businesses of all sizes, but small businesses and startups especially can thrive.<\/p>\n<p>You have the least time and staff, so let\u2019s review what\u2019s in it for you as you begin automating content posting and more.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Save time<\/strong><\/span><\/h3>\n<p>According to marketing consultant <a href=\"https:\/\/www.brianhonigman.com\/how-long-it-takes-to-create-content\/\">Brian Honigman<\/a>, it can take several weeks for a 3,000 or 4,000-word blog post to be ready.<\/p>\n<p>That accounts for the entirety of the process, from ideation to editorial calendaring, writing the first draft, editing, formatting, adding graphics, and posting.<\/p>\n<p>However, that\u2019s still time-consuming. Even if you outsource your blog writing to freelancers, your team will still spend more time on content than you\u2019d think.<\/p>\n<p>Automating some of the tasks required of <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">content marketing<\/a> will win back hours. You can use this time for other business processes and ideation.<\/p>\n<h3><strong><span style=\"color: #993300;\">Improve productivity<\/span><\/strong><\/h3>\n<p>What else can your team achieve with more time? Automating your content can help your team get ahead on the editorial calendar. You can plan more posts, and you might be able to get a jump on writing them.<\/p>\n<p>If not, you can dedicate more time and resources to other areas of your marketing campaigns, or perhaps you focus on advertising or sales.<\/p>\n<p>No matter where you turn your attention, you can increase productivity across the board.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Derive more valuable insights<\/span><\/strong><\/h3>\n<p>The analytical component of automation makes it a powerful part of content marketing. You\u2019ll enjoy consistently valuable insights you can use to make smarter decisions about your content going forward.<\/p>\n<p>For example, perhaps you discover your audience prefers posts later in the week versus earlier in the week, or vice-versa. You might also learn that longer-form content performs well among your audience, so you write more of it.<\/p>\n<h3><strong><span style=\"color: #993300;\">Lower human error<\/span><\/strong><\/h3>\n<p>Human error can occur between writing and sharing content. You could accidentally publish a post before you\u2019re supposed to or share it with your Facebook audience when it was meant to go on LinkedIn. Your content can have formatting, spelling, and grammar issues.<\/p>\n<p>These kinds of blunders can erode confidence and trust in your business among your audience, especially if you make mistakes frequently enough.<\/p>\n<p>Automation never makes mistakes, so you can trust it will post exactly what, when, and where you want it to. You set the <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\/\">workflow rules<\/a>, after all!<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-interview-questions\/\">Read also: Mastering The Interview: Essential Marketing Automation Questions And How To Answer Them<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Publish content consistently<\/strong><\/span><\/h3>\n<p>Consistency is how your content marketing strategy gets off the ground. Your audience will come to rely on your posts three times a week or every other Friday, or however often you publish.<\/p>\n<p>However, delays can happen when your content production and posting process is entirely human-led. Skipping a post might not seem like such a big deal at the moment, and one missed post isn\u2019t likely to hurt you, but an inactive blog can decrease trust in your business.<\/p>\n<p>Automation will give you the tools to post like clockwork every time.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>Boost customer satisfaction<\/strong><\/span><\/h3>\n<p>Content is part of the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\">customer experience<\/a>. You use your content to inform, educate, and entertain your audience. Posting regularly and sharing engaging content will keep customers happy.<\/p>\n<h3><strong><span style=\"color: #993300;\">Increase conversions<\/span><\/strong><\/h3>\n<p>Content marketing can be part of what pushes a lead through to the next <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">stage of the sales funnel<\/a>, especially in conjunction with an email marketing campaign. Automating this stage of your marketing could enhance conversions.<\/p>\n<h3><strong><span style=\"color: #993300;\">Reduce marketing spend<\/span><\/strong><\/h3>\n<p>Automation also reduces your marketing efforts, which will, in turn, lower the amount you have to spend on marketing. Initially, you\u2019ll spend more on the software, but it will pay back dividends sooner than expected.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-funnel\/\">Read also: Content Marketing Funnels: Unlock Your Brand&#8217;s Potential<\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Use_Marketing_Automation\"><\/span><span style=\"color: #339966;\"><strong>How To Use Marketing Automation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_36548\" aria-describedby=\"caption-attachment-36548\" style=\"width: 652px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/EngageBay-workflow-automation.png\"><img decoding=\"async\" class=\" wp-image-36548\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/EngageBay-workflow-automation.png\" alt=\"EngageBay workflow automation\" width=\"652\" height=\"417\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/EngageBay-workflow-automation.png 1350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/EngageBay-workflow-automation-300x192.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/EngageBay-workflow-automation-1024x654.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/EngageBay-workflow-automation-768x490.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/02\/EngageBay-workflow-automation-595xh.png 595w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><figcaption id=\"caption-attachment-36548\" class=\"wp-caption-text\"><em>EngageBay workflow automation<\/em><\/figcaption><\/figure>\n<p>Automation is only as handy as the person programming the software to <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">respond to triggers<\/a>. That\u2019s why we thought including this guide to using content marketing automation would be helpful.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Determine your goals<\/strong><\/span><\/h3>\n<p>What is your automation goal?<\/p>\n<p>Since we\u2019re discussing content marketing, you\u2019ll have goals like increasing your post reach, publishing content more consistently, sharing content more regularly, or engaging with more of your audience through your content.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Select your marketing automation tool<\/strong><\/span><\/h3>\n<p>Keeping your goal in mind, you can begin the search for the right automation software to achieve it and future goals.<\/p>\n<p>In the next section, we\u2019ll recommend our favorite content marketing automation software options, so continue reading.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Decide on your task<\/strong><\/span><\/h3>\n<p>Start with one content marketing task for the automation software. For example, using automation to cross-post blog content on Facebook.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/how-to-become-a-marketing-automation-specialist\/\">Read also: Paving A New Path: How To Become A Marketing Automation Specialist<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Segment your audience<\/span><\/strong><\/h3>\n<p>Next, it\u2019s time to divide your audience according to your goal. Continuing the example from before, you should <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segment your audience<\/a> by Facebook users interested in the blog post\u2019s topic.<\/p>\n<h3><strong><span style=\"color: #993300;\">Create an automation workflow<\/span><\/strong><\/h3>\n<p>You\u2019ve got your segmented audience and your task in mind. Next, you must create the automation workflow rules.<\/p>\n<p>How this works varies depending on the automation software. Many tools (including <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>) allow you to drag and drop the parts of the workflow into place, which is quick and efficient.<\/p>\n<p>Automation workflows operate on an \u201cif\/then\u201d premise, which means if X happens, then what action should be taken?<\/p>\n<p>Let\u2019s say you create a workflow for the automation tool to share your content to Facebook. If the content gets posted to Facebook, what else happens? Do you also cross-post to Twitter? How frequently do you post on Facebook?<\/p>\n<p>You can set all these parameters within the automation software so you don\u2019t leave anything up to chance.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free, customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #993300;\">Tweak the workflow as needed<\/span><\/strong><\/h3>\n<p>Do a test run of the <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-what-why\/\">automation workflow<\/a> before it goes live. It will always perform exactly what you wish it to do, so any mistakes in establishing rules, triggers, or relationships can throw your marketing campaign out of whack.<\/p>\n<h3><strong><span style=\"color: #993300;\">Review metrics<\/span><\/strong><\/h3>\n<p>Take your automation workflow live when you feel confident. You should begin seeing measurable results within the same week of using the automation software, such as more post views, engagements, and interactions.<\/p>\n<h3><strong><span style=\"color: #993300;\">Tweak the automation some more<\/span><\/strong><\/h3>\n<p>If your campaign underperformed, it\u2019s time to go back and figure out why. Perhaps you need a simpler workflow to start with, or you left a few stones unturned and should rework your automation rules.<\/p>\n<p>Make the necessary edits, then begin using your new workflow.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing\/\">Read also: eCommerce Content Marketing and Why You Need It<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Content_Marketing_Automation_Tools_to_Get_Started\"><\/span><span style=\"color: #339966;\"><strong>6 <\/strong><\/span><span style=\"color: #339966;\"><strong>Content Marketing <\/strong><\/span><span style=\"color: #339966;\"><strong>Automation Tools to Get Started<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Taking your content marketing automation to the next level starts with the right automation tool. Let\u2019s review 6 of the best options.<\/p>\n<h3><span style=\"color: #993300;\"><strong>1. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.hubspot.com\/products\/marketing?r=imc-cas\"><strong>HubSpot<\/strong><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotmarketingautomation.png\"><img decoding=\"async\" class=\"aligncenter wp-image-34588 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotmarketingautomation.png\" alt=\"content marketing automation tool HubSpot\" width=\"626\" height=\"282\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotmarketingautomation.png 1283w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotmarketingautomation-300x135.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotmarketingautomation-1024x461.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotmarketingautomation-768x346.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/hubspotmarketingautomation-595xh.png 595w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/a><\/p>\n<p>Automate every part of your marketing campaign with HubSpot. This powerful marketing tool allows you to choose between bot builders or workflows for establishing campaign rules. Try them both out to see which suits your business better.<\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/marketing-automation\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Form and email automation<\/a> can help you broaden your content marketing campaigns. You can also rely on HubSpot for SMS campaigns.<\/p>\n<p>This software uses a visual workflow builder and editor with segmentation capabilities. Create simple workflows following if\/then rules, cloning parts of the workflow to save time building it.<\/p>\n<p>HubSpot\u2019s Marketing Hub is available at two pricing levels, $800 a month for the Professional plan or $3,600 a month for the Enterprise plan.<\/p>\n<h3><span style=\"color: #993300;\"><strong>2. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/app.grammarly.com\/\"><strong>Grammarly<\/strong><\/a><\/span><\/h3>\n<p>Become a better writer using Grammarly.<\/p>\n<p>This tool has a free version with basic features. You can also try the Premium or Business versions, the former of which is recommended for individuals and the latter for teams. Both plans are paid.<\/p>\n<p>Write content in Grammarly or paste an existing article from Microsoft Word, Google Docs, or WordPress. Grammarly will begin making grammar, spelling, and syntax recommendations.<\/p>\n<p>Grammarly can help you improve conciseness, sentence and word variety, engagement, and tone, as the tool has built-in tone detection. You can nail that formal or informal brand voice.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your email marketing campaigns with EngageBay\u2019s <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> tailored for engagement and success.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.quark.com\/\"><strong>Quark<\/strong><\/a><\/span><\/h3>\n<p>The content lifecycle management tool Quark is another to add to your shortlist of automation software. The Quark Publishing Platform utilizes content automation to help you achieve your marketing goals and improve your strategies.<\/p>\n<p>QPP has data creation and planning capabilities. Publish across platforms, collaborate with other teammates, and use XML structured authoring. QPP even delivers analytics with insights derived from AI.<\/p>\n<p>A prepaid annual subscription to Quark costs $259 a year. You can also purchase a perpetual license for a one-time fee of $699.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2c-marketing-automation-guide\/\">Read also: A B2C Marketing Automation Guide To Reach Buyers With Less Effort<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.tailwindapp.com\/?utm_source=google&amp;utm_medium=ad&amp;utm_campaign=general&amp;gad=1&amp;gclid=Cj0KCQjwnrmlBhDHARIsADJ5b_lW6UlQPeMTgEgwY2Tfq9G8EzaxEF25co5XxHy91lqIwSswHmmdw0IaAqZ4EALw_wcB\"><strong>Tailwind<\/strong><\/a><\/span><\/h3>\n<p>Does your business post on Instagram a lot? Tailwind is an Instagram automation tool that will bolster your marketing efforts.<\/p>\n<p>The tool can recommend posts based on real-world data, ROI goals, branding, and audience. Ghostwriter will write all your Instagram post copy so it reads perfectly, and Tailwind Create personalizes your posts with your logo, fonts, and colors.<\/p>\n<p>You can also count on Tailwind to automate your social media publishing, schedule posts for later, and <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">send email sequences<\/a>. All your social scheduling goes into one calendar within this tool that you can review anytime.<\/p>\n<p>Tailwind has four pricing plans: Free Forever for $0 a month, Pro for $12.99 a month, Advanced for $19.99 a month, and Max for $39.99 a month.<\/p>\n<h3><span style=\"color: #993300;\"><strong>5. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/www.brightspot.com\/\"><strong>Brightspot<\/strong><\/a><\/span><\/h3>\n<p>Does your content management need some help? Brightspot is a CMS for development and digital teams.<\/p>\n<p>Use content templates, integrations, and workflows to produce content quickly and collaborate with your team to drive the customer experience.<\/p>\n<p>The rich-text editor makes editing content a breeze, as you can use embedded modules, track changes, and live notifications when someone collaborates. Real-time previews indicate what your content will look like when you publish it.<\/p>\n<p>Brightspot offers free trials, so you can get started today.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. <\/strong><a style=\"color: #993300;\" href=\"https:\/\/narrato.io\/\"><strong>Narrato<\/strong><\/a><\/span><\/h3>\n<p>A collaboration and content creation platform harnessing AI, Narrato can help you create five-star content ideas, write content, and publish it.<\/p>\n<p>Your team should fill your editorial calendar in a jiffy between the many templates and AI suggestions. You can even ask for AI-led SEO suggestions and content briefs. All you have to do is write!<\/p>\n<p>Narrato\u2019s AI can review grammar, engagement, spelling, and readability while you write or during the editing stage.<\/p>\n<p>Once you have content ready, collaborate with the necessary team members, get the content edited, and publish it.<\/p>\n<p>Narrato has three pricing tiers: Pro for $65 a month for small teams, Business for $125 a month for bigger teams, or custom pricing.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-checklist\/\">Read also: The Beginner\u2019s Marketing Automation Checklist [101]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Marketing_Automation_Tips_and_Best_Practices\"><\/span><span style=\"color: #339966;\"><strong>Content Marketing Automation Tips and Best Practices<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Automating your content marketing campaigns requires practice, finesse, and a bit of trial and error. Review these best practices and tips before automating your content tasks.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Personalize everything<\/strong><\/span><\/h3>\n<figure id=\"attachment_24275\" aria-describedby=\"caption-attachment-24275\" style=\"width: 577px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png\"><img decoding=\"async\" class=\" wp-image-24275\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png\" alt=\"personalize messages for marketing automation\" width=\"577\" height=\"290\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png 1350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-768x386.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-595xh.png 595w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/a><figcaption id=\"caption-attachment-24275\" class=\"wp-caption-text\"><em>EngageBay options for personalization<\/em><\/figcaption><\/figure>\n<p>Since you\u2019re saving so much time using automation tools, you don\u2019t really have an excuse not to personalize your marketing materials.<\/p>\n<p>You can personalize content by writing to specific audience niches, then sharing your post among those groups on social media or through email.<\/p>\n<p>For example, if yours is a small HVAC company, you could produce a beginner\u2019s guide to HVAC for first-time customers and write a detailed guide to HVAC for long-term audience members.<\/p>\n<p>This level of personalization tells your audience that you understand and care about their pain points. They\u2019re also likelier to engage with content that speaks to their needs and answers their questions about your products or services.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Take advantage of free demos<\/strong><\/span><\/h3>\n<p>Investing in new software on a startup level is always a bit of a gamble. You only have so much capital to go around, and you don\u2019t want to spend it on the wrong software.<\/p>\n<p>That\u2019s why product demos are your best friend. Watching a detailed video of the software in action or\u2014better yet, trying a free trial\u2014allows you to get a feel for what the software is like and determine how it fits into your workflow.<\/p>\n<p><em>\u2192 Watch a <a href=\"https:\/\/youtu.be\/g6LQu3McO2Q\">demo of EngageBay<\/a>, the all-in-one marketing automation tool.<\/em><\/p>\n<p>The easier the software is to use, the better. You won\u2019t have to spend as much time or resources on training as you would for something more complex.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Optimize your marketing efforts with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed for efficiency and impact.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>Select automation tools that suit your needs and budget<\/strong><\/span><\/h3>\n<p>Besides ease of use, you must also consider how much you can afford to spend on automation software and your automation needs.<\/p>\n<p>Some of the automation tools we reviewed in the last section offer plans that are free forever. However, be aware that free and basic plans handicap the number of features you can use and will not be suitable for your business forever.<\/p>\n<p>However, as automation increases your revenue, you won\u2019t mind spending more money on an automation tool.<\/p>\n<p>You must also consider your business needs. Automation software runs the gamut, with some focusing more on content management, others on improving your writing quality, and some that help you post on social media.<\/p>\n<p>Determine which goals are most important to your business first, and then select an appropriate software.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-content-marketing-strategies\/\">Read also: 8 Effective eCommerce Content Marketing Strategies<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Start with simple workflows<\/span><\/strong><\/h3>\n<figure id=\"attachment_14010\" aria-describedby=\"caption-attachment-14010\" style=\"width: 852px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\"><img decoding=\"async\" class=\" wp-image-14010\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"trigger email automation\" width=\"852\" height=\"486\"><\/a><figcaption id=\"caption-attachment-14010\" class=\"wp-caption-text\"><em>Email marketing automation in EngageBay<\/em><\/figcaption><\/figure>\n<p>Using a simple automation workflow for your first content marketing campaign can benefit you in several ways. For one, you can understand how your automation software works and the complexity of the workflow builder.<\/p>\n<p>Second, you reduce the rate of human error even further by beginning with a simple workflow. The fewer components, the lower the risk of mistakes.<\/p>\n<h3><strong><span style=\"color: #993300;\">Review your key performance metrics regularly<\/span><\/strong><\/h3>\n<p>Automation software produces data and KPIs extrapolated from the campaign info you feed into the tool. This data updates in real-time and creates benchmarks for you to measure your success against.<\/p>\n<p>However, metrics are only as good if you look at them.<\/p>\n<p>You don&#8217;t have to review insights every single day but do check at least once a week to see how your campaign has progressed and which tweaks you can make to your workflows to make them even more efficient.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-kpis\/\">Read also: Marketing Automation KPIs You Need Like Coffee (Must-Have)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing automation is designed to help you ideate, write, edit, collaborate, post, and share.<\/p>\n<p>Your business can save time, improve customer satisfaction, and convert more leads to customers by posting <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">high-quality content<\/a> consistently.<\/p>\n<p><em>For a comprehensive CRM and marketing automation product, try <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> free.<\/em><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to HubSpot analytics resource Demand Sage, 80 percent of advertising could be automated by late 2023. 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