It seems counter-intuitive, doesn’t it?<\/p>\n
Why would any brand want their customers to use their products or services less? Shouldn’t the focus of every marketing strategy<\/a> be to increase usage and sales?<\/p>\n While this is generally the case, there are indeed some brands that utilize a concept known as demarketing.<\/p>\n Demarketing is when brands consciously discourage people from using their products or services.<\/strong><\/p>\n Seem strange? Let’s dig a little deeper.<\/p>\n Table of Contents<\/p>\n<\/span><\/div>\n